Shows
Data over DramaEp 93. Creating Case Studies That Make Buyers Say Yes ft Mariela De La MoraBuyers are savvier, the market is noisier, and testimonials aren’t moving people the way they used to. In this episode, we break down how to create case studies that don’t just show results, but actually build trust and drive decisions. Mariela Del la Mora joins Kierra to unpack how she used case studies to respond to a shift in buyer behavior, meet more nuanced objections, and turn a slower-than-expected launch into a six-figure success.What This Episode CoversWhy client wins alone aren’t enough to close sales anymoreHow to pivot your marketing when warm l...
2025-11-2044 minData over DramaEp 86. When Clients Say “I Can’t Afford It,” Here’s What They Really MeanWhat This Episode CoversIf you’ve ever thought “maybe I should lower my price” or “maybe they just can’t afford it,” this episode is going to shift everything for you. We’re unpacking what’s really going on when someone passes on your offer—and how to fix it without touching your rates.You’ll LearnWhy price objections are usually value objections in disguiseThe nail salon test (yes, really) that explains consumer behavior perfectlyHow your messaging—not your price—is likely the real sales blockThree shifts to turn your content from “inspirational” to “irresis...
2025-04-2313 minData over DramaEp 85. How to Use Content to Filter Leads Before They Ever Get on a Sales CallWhewww. This one’s part rant, part real talk, and 100% necessary if you’re tired of getting on sales calls that feel like a waste of time.You know the ones—Halfway through, you’re realizing they’re not your person.They’re asking for deliverables you don’t even offer anymore.Or worse… they’re negotiating your price before you’ve even presented the offer.If your content isn’t filtering your leads before they hit the inquiry form, your calls turn into convincing sessio...
2025-04-1612 minData over DramaEp 84. How to Stand Out Without Creating Spicy or Polarizing ContentSo, you’re not the type to hop on Instagram and drop hot takes every Tuesday. You’re not out here yelling into the void, crafting spicy threads, or performing for the feed—and honestly? Same.There’s a lot of pressure to be “loud” in your marketing. To say something bold. To be polarizing. To turn every post into a moment.But if that doesn’t feel authentic to you? You’re not doing it wrong. You’re just doing it differently.And in today’s episode, I’m walking you through what it actually takes...
2025-04-0914 minData over DramaEp 83. Building a Sales Pipeline That Doesn’t Rely on In-Person Events or ReferralsYou’ve mastered the handshake. The word-of-mouth referrals. The in-person energy that gets people to say, “I need to work with you.”But what happens when you want to stop flying across the country for leads? What happens when the referrals start slowing down—or sending you clients who just aren’t the right fit?In this episode, we’re breaking down how to build a sales pipeline that works without needing to network, show up to every event, or rely on other people to bring leads your way.If you're ready to mov...
2025-04-0220 minData over DramaEp 82. You don't need a clear result to sell your offerToday, we’re busting a myth that I see hold SO many service providers back: the idea that you need a crystal-clear transformation or a spicy, industry-shaking angle to sell your offer.You don’t.What you actually need is one clear thing to center your messaging around. That’s it. Just one.In this episode, we’re diving into:📌 Why forcing yourself to sell results when that’s not your strongest angle is hurting your sales.📌 The power of niching by audience (and why people buy even when they don’t fully...
2025-03-2612 minData over DramaEp 81. How to Turn Client Wins Into Case Studies That Sell for YouYou’ve helped your clients book out their offers, hit their first $10K month, and completely shift how they run their business… but their success stories are just sitting in your inbox.Because turning results into compelling case studies that actually sell? That’s a whole other skill set.Inside this episode, we’re diving into:➝ Where your best case study material is already hiding (hint: you don’t need to send another testimonial form)➝ The biggest mistakes business owners make when trying to share client wins—and why they fall flat➝ How...
2025-03-1912 minData over DramaEp 80. How to Know If You’re Ready to Outsource Your Content (Without Wasting Money)The new year always brings that clean slate energy. If you’ve been drowning in content tasks and wondering if it’s time to outsource, this episode is for you.In this episode, I’m breaking down:➝ How to know if you have a content problem—or if you’ve just been sold the idea that you do➝ The real cost of spending 70-90% of your time on content (and why it’s holding you back from making more money)➝ Why hiring a VA for content rarely works the way you think it will
2025-03-1418 min
Cycle Breakers & Money Makers55. Why off-the-shelf marketing strategies fail (and what to do instead) w/ Kierra ConoverIf you’ve ever joined a coaching program hoping to borrow your coach’s strategy—only to feel frustrated when it didn’t work for you—this episode is for you. I’m joined by my Reclamation client Kierra Conover, who breaks down the biggest misconceptions about marketing strategy, why cookie-cutter approaches fail, and how true strategy should be a byproduct of your own business data—not someone else’s success formula.Kierra is the founder of KLC the Studio, a boutique marketing agency that helps service providers, coaches, and product brands sell their offers with data-backed...
2025-01-311h 00Data over DramaEp 79. My simple investment plan for 2025 : Systems, self-care, and simplicity.Let’s talk 2025—it’s all about strategy, simplicity, and putting the me back in CEO. This week, I’m sharing my investment strategy for the year ahead and why it’s going to look refreshingly low-key.Here’s the plan:Team Support: Building on what worked in 2024, I’m doubling down on refining systems and streamlining processes. My goal? A business that runs at 80% autopilot so I can focus on the big picture.Pouring Into Myself: From finally buying leggings without holes to prioritizing personal goals like health and style, 2025 is about filling my cup.Inspiration Tr...
2024-12-0509 minData over DramaEp 78. What I spent money on this year—and what I’d do differently | 2024 EditionThis week, I’m sharing one of my favorite types of episodes—the end-of-year investment wrap-up! I’ve been doing these every year, and honestly, they’re just as fun to make as they are to listen to (at least, I hope you agree 😄).I’m spilling the tea on everything I invested in for 2024:The mastermind that helped me rebuild self-trust and find my footing again.Why live events were less about what happened in the room and more about what happened outside of it.The PR pivot that took months to figure out but ended up bein...
2024-12-0124 minData over DramaEp 77. "I'm signing clients but I still don't make enough to leave my 9-5"Welcome Back!In today’s episode, I’m diving into a common struggle for many of my clients which is signing clients but still feeling like it’s not enough to quit your 9-to-5 job. Whether you're not making enough to replace your paycheck or just don't feel secure enough to take the leap, I’m unpacking why this happens and how to overcome it!.In this episode, I cover:Reasons for Insufficient Income:Pricing Issues: The importance of charging enough for our services.Slow Client Acquisition: The difficulty of consistently signing clients and its impa...
2024-11-2518 minData over DramaEp 76. What to Do When Clients Say They Can't Afford You Pt 2Welcome back to the Data Over Drama podcast! I'm excited to continue our discussion on what to do when potential clients say they can’t afford your services. If you're just tuning in, be sure to check out Part One, where I addressed whether there really is such a thing as a price objection.In this episode, we will cover:How to approach clients who express budget constraints while still maintaining the integrity of your offer.Why scaling down your existing offers may not be the best solution and what to consider instead.Strategies for understanding an...
2024-11-1810 minData over DramaEp 75. What to Do When Clients Say They Can't Afford You Pt 1Hey, everyone! Welcome back to The Data Over Drama Podcast. Today, we’re diving into a topic that’s been hitting home for so many of us, myself included. With tighter budgets, clients are more cautious and choosy than ever, leaving many of us asking: “What do I do when my clients say they can’t afford my services?”In this episode, I break down:Why there’s no such thing as a price objectionClients who claim they “can’t afford” your offer are often the same people spending big on other priorities. The pr...
2024-11-1111 minData over DramaEp 74. How to sell your offer without pushy urgency tacticsEpisode Summary: In this episode, I’m diving into a common dilemma that so many of my clients face: creating urgency without feeling pushy or inauthentic. We’ll unpack the difference between “urgency tactics” and authentic urgency—when clients genuinely recognize they need help and are searching for a solution. Drawing from a recent experience (hello, emergency triple root canal!), I share a valuable lesson about how true urgency already lives within the client when they need what you offer. It’s your job to speak to their pain points and provide a solution, not to invent urgency through flashy tacti...
2024-11-0413 min
Podcasting for Educators: Podcasting Tips for Online Entrepreneurs171. Using Email, Website, & Social Data to Help Strategically Market Your Podcast with Kierra ConoverWhenever we talk about podcast data, your mind probably goes straight to your download numbers. But in reality, there's so much more you can look at. Today, we're going to look at data in a slightly different way.Kierra Conover is here to talk about what you can track outside the norm to help drive decisions around marketing your podcast. She also shares ways to track whether your podcast is generating sales for your business and, for those who have yet to launch, how you can use your existing email and social data to strategically launch your...
2024-10-1629 minData over DramaEp 73. When Your Dream Business No Longer Fits: My Honest ExperienceIn today's episode, I take you behind the scenes of my recent business transition, diving deep into why I decided to shift my business model and embrace a life that feels more aligned and congruent with my values. This episode is inspired by a recent Instagram post where I shared my reflections, and I wanted to expand on this topic with you, my podcast community!Key Points Covered:Starting the Journey (1:30)How my business started in 2020 with a group of friends and eventually evolved into KLC Branding.My initial focus on high-ticket consulting services and...
2024-09-2720 minData over DramaEp 72. Introducing My Retainer Services: 3 ways to work with me!Welcome back to the "Data Over Drama" podcast! In this episode, I’m pulling back the curtain on the exciting transformations happening in my business for 2024, including a deep dive into our updated retainer services. I'll walk you through the three key offers we're focusing on this year, showing you how we’re continuing to provide unparalleled support to help you achieve your business goals.Key Takeaways:Retainer Services OverviewWe’re introducing two consulting offers and one content offer that are designed to help you grow, thrive, and succeed in your business.Off...
2024-09-2712 minData over DramaEp 71. My Last Launch Was A Flop! + How I’m Using Data to Fix ItIn this episode of the Data Over Drama podcast, we're diving into the real-life challenges behind a launch consulting offer that wasn’t selling and how I used data to uncover the truth.At first, I thought it was just me – my energy and mindset were off, blocking client signings. But after months of reflection, testing, and market research, I realized it was more than just internal obstacles. I collected valuable data on my audience, and it pointed to key insights:Mismatch Between Offer & Audience: I realized that while my launch consulting offer was strong, over 90% of m...
2024-09-1224 minData over DramaEp 70. The Silent Lurker Effect: The gap between what clients say they like and what actually drives salesHey everyone! Welcome back to the Data Over Drama Podcast.Today's Topic: When Client Feedback Isn't Boosting Your SalesIn this episode, we're tackling a common frustration for many business owners: when you're implementing client feedback and using their language, but it's not translating into the sales you want. We'll explore why this happens and how data can help you overcome this challenge.Key Takeaways:The Limitations of Client FeedbackWhy focusing solely on paying clients' feedback can be misleadingThe gap between what clients say they like and what actually...
2024-09-0306 min
Blaze34. The MOST Important Marketing Data You Need to Hit Your Goals with Kierra ConoverLaunch got you feeling all the feels?
Launching, especially live launching, has a reputation for being stressful. In my experience, most of that stress comes from not knowing your numbers. Without a handle on the data side, you end up getting bogged down by emotion, wondering where you went wrong.
But one peek at the numbers can tell you EXACTLY what happened and how you improve next time…which is exactly what we’re going to show you how to do today!
Kierra Conover is the founder of KLC The Studio, a modern boutiq...
2024-09-0349 minBlaze34. The MOST Important Marketing Data You Need to Hit Your Goals with Kierra ConoverLaunch got you feeling all the feels?
Launching, especially live launching, has a reputation for being stressful. In my experience, most of that stress comes from not knowing your numbers. Without a handle on the data side, you end up getting bogged down by emotion, wondering where you went wrong.
But one peek at the numbers can tell you EXACTLY what happened and how you improve next time…which is exactly what we’re going to show you how to do today!
Kierra Conover is the founder of KLC The Studio, a modern boutiq...
2024-09-0349 min
The Rainmaker PodcastWhy 1:1 Personalized Services Are IN and Scalable Group Programs are OUT With Kierra ConoverAre personalized services more valuable than scalable group programs in today's business world? Today, I'm joined by Kierra Conover, and we explore the growing shift from broad, scalable programs to one-on-one, tailored business services. Kierra shares her journey from corporate life to entrepreneurship, highlighting the increasing demand for deeper, more personalized client relationships. We discuss the struggles in finding customized support, which inspired Kierra to develop a service model centered on individual client needs. We also cover the importance of data-driven decisions, strong project management, and clear support structures for business success, emphasizing the rising value of...
2024-09-0245 minData over DramaEp 69. What to Do When You Have Tons of Engagement But No ConversionsHey everyone! Welcome back to the Data Over Drama Podcast.Today's Topic: When Social Media Success Doesn't Translate to SalesIn this episode, we're diving into a common frustration for many content creators and business owners: when your social media metrics look great, but your revenue doesn't reflect that success. We'll explore why this happens and what you can do about it.Key Takeaways:The Limitations of Social Media AnalyticsWhy high engagement doesn't always equal high salesThe gap between platform success and business successWhy you need to look beyond...
2024-08-2806 minData over DramaEp 68. What to Do When Your Elaborate Launch Doesn't Pay OffHey everyone! Welcome back to the Data Over Drama Podcast. Today's Topic: Launch Extravaganzas and the Power of DataIn this episode, we're tackling one of the most common mistakes in product launches: the over-the-top, creative extravaganza that might be doing more harm than good. We'll explore why simplicity and data-driven decisions often yield better results than elaborate launch schemes.Key Takeaways:1. The Problem with Launch Extravaganzas - Why being overly creative in launches can be detrimental - The hidden costs of elaborate launches...
2024-08-2009 minData over DramaEp 67. My Dramatic Data Story: How I Learned the Hard Way by Ignoring DataHey Hey Ya'll! Welcome to the new podcast! In this first episode of the newly rebranded "Data over Drama" podcast, I’m pulling back the curtain on my journey from resisting to fully embracing data as my bread and butter offer. Here’s what you’ll hear:- I introduce the new name and direction of the podcast, focusing on using data to drive smart marketing and launch decisions.- I dive into my background at Gap and Banana Republic, where I worked in corporate marketing. Spoiler: I wasn’t always a fan of the d...
2024-08-1130 minData over DramaEp 66. 5 steps to Hit 100% of Your Launch Goals pt 5Hello and welcome back to the Not Your Average Brand Podcast! I'm excited to wrap up this series by discussing the final step in our five-step process to hitting 100% of your launch goals. If you've been bingeing this series, let me know on Instagram at @KLC.TheStudio!In this episode, we'll dive into a crucial topic: how to create effective contingency plans to ensure your launch success.Key Topics Covered:Contingency Plans: Why they are critical and how to build them effectively.Timing and Execution: How to determine the right time to deploy your...
2024-08-0614 minData over DramaEp 65. 5 steps to Hit 100% of Your Launch Goals pt 4Welcome Back!Hey everyone! Welcome to Episode 4 of our series. We're halfway through, and if you're just joining us, make sure to check out Episodes 1-3. We’re diving into the five steps to hit 100% of your launch goals using data. PS- If you haven’t taken the quiz yet, you’re in for a treat—we’ve updated it based on your feedback to help you double your sales on social media! See hereWhy Post-Launch Analysis is EssentialIn today's episode, we're breaking down the importance of post-launch analysis. It's the h...
2024-07-3017 min
Marrin Costello Radio115. Kierra Conover; Marketing ProfessionalHost: Marrin Costello
Guest: Kierra Conover
Produced by @OnairwithQ
2024-07-2757 minData over DramaEp 64. 5 steps to Hit 100% of Your Launch Goals pt 3Hey everyone! Welcome back to a new episode of the Not Your Average Brand Podcast. Today, we are diving into part 3 of our mini-series. If you haven't caught up on the previous episodes, make sure you listen to them first—they lay the groundwork for today’s discussion!Here’s what you’ll learn in this episode:How Can Data Strategy Double My Launch Results?Understanding Your Numbers: Learn why it's crucial to not only collect data but also have a clear strategy for interpreting and utilizing it.Strategy vs. Data: Discover...
2024-07-2314 min
Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce ShopUser-Generated Content, Influencer Insights, and Seasonal Planning for E-Commerce Success with Kierra ConoverIn this episode, I chat with Kierra Conover of KLC the Studio about user generated content, using influencer marketing, and so much more.In this week’s episode we discuss:[02:39] Kierra’s ecommerce experience and how she got started in the online space[04:12] How Kierra’s corporate experience helps her stand out among the crowd[06:19] How to get your products out into the world on a budget[07:41] The importance of starting with the customer versus the product[09:44] How to properly launch your ecommerce business as a c...
2024-07-2340 minEtsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce ShopUser-Generated Content, Influencer Insights, and Seasonal Planning for E-Commerce Success with Kierra ConoverIn this episode, I chat with Kierra Conover of KLC the Studio about user generated content, using influencer marketing, and so much more.In this week’s episode we discuss:[02:39] Kierra’s ecommerce experience and how she got started in the online space[04:12] How Kierra’s corporate experience helps her stand out among the crowd[06:19] How to get your products out into the world on a budget[07:41] The importance of starting with the customer versus the product[09:44] How to properly launch your ecommerce business as a c...
2024-07-2340 minData over DramaEp 63. 5 steps to Hit 100% of Your Launch Goals Pt 2Hey everyone! Welcome back to a new episode on NYAB. Today is part 2 of how to hit 100% of your launch goal series. If you haven’t tuned into Episode 1 yet, I highly recommend you pause this and go listen to it first. Trust me, it sets the stage for everything we're diving into today. And don’t forget to take our launch quiz—it’s packed with valuable insights and not your typical fluffy quiz!Here’s what you’ll learn in this episode:Behind the Scenes: Our Leads CalculatorGet to know our leads calcul...
2024-07-1713 minData over DramaEp 62. 5 Steps to Hit 100% of Your Launch Goals, Pt. 1Hey, welcome back to the podcast! Today, we're diving deep into a topic that's been on everyone's mind: how to hit 100% of your next launch goal. In this episode, I’ll break it down step by step.What You'll Learn:Getting the Data Right:Let’s start with the basics—what do I mean by data? It’s about more than just numbers. I’ll share how understanding your data can help you track your audience's behavior and see how your content converts.Custom Dashboards:Why go custom? I’ll explain how our cust...
2024-07-1111 minData over DramaEp 61. Our Launch Consulting ServicesHey, welcome back to the podcast! Today, we're sharing exciting updates and new offers at KLC THE STUDIOIn this podcast episode we chat about:New Directions: Catch up on our brand's evolution and the new paths we're taking.Launch Quiz: Designed to help you hit 100% of your launch goals. Perfect for all types of launchers.Our New Offers:Launch Setup Offer: Custom data dashboard setup to track your launch in real time. Priced at $3K.Launch Setup + Analysis Offer: Hands-off data setup and analysis with ongoing recommendations. Ideal for...
2024-07-1110 min
Sold Out OffersData is not Just Your Open Rate: What To Track Outside of The Norm to Drive Your Decisions with Kierra ConoverAre you using data to make decisions in your business? If not, then this episode is for you. I invited marketing expert Kierra Conover to tell us more about messaging, data measurement and tracking, and what kind of decisions you can make after gathering that data – especially if you are not sure where to begin.Forbes featured and Shorty’s Award winner Kierra Conover is a fractional CMO and marketing expert based in California, USA. Kierra's extensive background includes working for large brands like Banana Republic and Gap, leading the True Hues diversity campaign. Kira uses her larg...
2024-07-0935 minData over DramaEp 60. What is data & how do I utilize it to improve my sales?Hey, welcome back to the podcast! Today, we're diving deep into a topic that many of you have been asking about: data. I often get questions like, "Kierra, what exactly do you mean by data?" So, In this podcast episode, I break it down from the ground up.Here's what you'll learn:Defining Data: We'll start with the basics. What exactly do I mean by data? I'll explain how it goes beyond just numbers—it's about understanding how your content drives conversions, from sales to lead sign-ups and more.Types of Conversions: I explore the various wa...
2024-07-0811 min
Data over DramaEp 59. How Data Creates Certainty in Your LaunchWays to work with us: see all services
1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients.
2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.
2024-06-1709 min
Data over DramaEp 58. How to Prevent Clients from Waiting for the Next LaunchWays to work with us: see all services
1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients.
2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.
2024-06-1008 min
Data over DramaEp 57. Organic vs. Paid: Understanding Your Marketing ConversionsWays to work with us: see all services
1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients.
2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.
2024-06-0408 min
Data over DramaEp 56. How data helps you expand your emotional & mental capacity during your launchesWays to work with us: see all services
1) Content consulting if you need 1:1 help with messaging strategies to create high-converting content.
2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.
2024-05-1806 min
Data over DramaEp 55. "I don't like looking at data while I'm launching because it messes with my energy"Ways to work with us: see all services
1) Content consulting if you need 1:1 help with messaging strategies to create high-converting content.
2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.
2024-05-1703 min