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The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreThe Real Reason Successful Women Feel Stuck — What's Actually Underneath It (And What Changes When You See It)"I feel stuck. And I don't even know what I'm stuck about. I just know something isn't right."If you've said those words — or thought them — this episode is for you. Not because something is wrong with you. Because you've been incredibly good at building a life that works for everyone else, and somewhere along the way, you forgot to include yourself in the equation.In this episode, Kiley Suarez pulls back the curtain on what actually happens inside the coaching conversations that change women's lives. Three real women. Three different stories. One pattern underneath all...
2026-04-2111 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreWhy You Can't Change Your Life Alone — The Science of Being Witnessed for Women Over 40If you've been trying to reinvent yourself quietly — journaling, reading, doing the inner work alone — and still feel stuck, this episode is for you. What if the problem isn't your effort? What if it's the isolation?In this episode of The JoyShift, Kiley Suarez explores the neuroscience behind why personal transformation is relational, not solo. Drawing on Shelley Taylor's "tend and befriend" research, Jean Baker Miller's relational-cultural theory, and the science of nervous system co-regulation, Kiley reveals why your brain may be reading your reinvention as unsafe — and how being witnessed by the right people changes everything.I...
2026-04-0712 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreThe Gratitude Bind: Why Wanting More Feels Like Betrayal for High-Achieving Women Over 40If you've ever caught yourself thinking "I should just be grateful" right after admitting you want something more — this episode is for you. Kiley Suarez names the specific kind of stuck that hits hardest for high-achieving women over 40: not confusion, not burnout, but the quiet belief that wanting more makes you ungrateful.What You'll Learn in This EpisodeThe Gratitude Bind — What It Actually Is Why "I should be grateful" is not gratitude. It's guilt wearing gratitude's clothes. How the very stability you built becomes the thing keeping you from your next chapter.Two...
2026-03-3112 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreWhat Are You Pretending Not to Know? The Question That Breaks the Clarity TrapWhat are you pretending not to know? Not "what do you want" — that question lets you stay stuck in "I need more clarity." This one requires honesty. This Friday Reflection is for high-achieving women over 40 who are tired of hiding behind the clarity they're waiting for.In this episode:•The Clarity Trap — why "I don't know" is a strategy, not a truth•Kiley's Story — the year she spent writing romance novels in secret before she told anyone•Five Reflection Questions — the exact questions to sit with this week•The Joy Journal Prac...
2026-03-2705 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreThe Loudest Voice Telling You to Stop Is Your Own — What High-Achieving Women Need to Know About Internal ResistanceThe loudest voice telling you to stop won't come from other people. It'll come from inside your own head.If you tried even one small rebellion this week — claimed an evening, said no to something, started a thing — you probably noticed something. There's a voice. Loud, persistent, telling you all the reasons this is a bad idea.You're already doing so much. Why add more to your plate? This is selfish. Who do you think you are?In this episode, Kiley Suarez names that voice for what it is: your Achieving Self. The part...
2026-03-2010 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreWhy Smart Women Feel Pulled Toward Something They Can't Explain — And How to Stop Letting Other People's Questions Talk You Out of ItWhy Smart Women Feel Pulled Toward Something They Can't Explain"The deepest transformations start as the pull you can't explain. You don't begin with clarity. You begin with compulsion."— Kiley Suarez, The Joy ShiftYou feel pulled toward something. A certification. A creative project. A whole new direction. And the hardest part isn't doing it.It's trying to explain it.The moment you say it out loud, the questions start. And suddenly you're defending something you don't even fully understand yet — to people who want logic you don't have, a cl...
2026-03-1011 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreThe Cost of Never Choosing Yourself — A Friday Reflection for Women Who Keep WaitingThe Cost of Never Choosing Yourself"We spend so much time calculating the cost of taking action. We rarely calculate the cost of inaction."— Kiley Suarez, The Joy ShiftYou've run the numbers on what it would cost to choose yourself. What people might think. What might fall apart. What you'd have to give up.But have you ever run the numbers on what it's costing you to keep waiting?This Friday Reflection is a short, practical companion to Episode 17 — and it asks the one question most women in midl...
2026-03-0603 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreWhy Passion Isn't Selfish — The Hidden Cost of Abandoning Yourself After 40Passion Isn't Selfish. It's Fuel."The world needs the version of you who's alive. Your family needs the version of you who's full."— Kiley Suarez, The Joy ShiftIf you've been carrying guilt for wanting more — for that dream you keep shoving down, that part of you that lit up before life got so crowded with everyone else's needs — this episode is for you.This episode is for you if:•You've ever thought "Who am I to want something that's just mine?"•You feel hollow eve...
2026-03-0306 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreYou Don't Need the Whole Plan — What High-Achieving Women Over 40 Need to Hear Right Now"You don't need the whole plan. You need a compass."If part of you loved this week's episode — and another part immediately panicked — this Friday Reflection is for you.This week on The Joy Shift, Kiley Suarez sits with the question that follows every brave moment of reinvention: What does this turn into? For high-achieving women over 40 who've been taught that responsible adults have plans, the absence of a five-year roadmap can feel like failure. But Kiley reframes it completely: reinvention doesn't start with a map. It starts with a direction.In this Inte...
2026-02-2702 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreHow to Design Your Next Chapter Without Quitting Everything — A Framework for Women Over 40You don't have to quit everything to change everything. The women who actually create their next chapter don't burn it all down — they build something new while standing in the life they already have. And that, it turns out, takes way more courage than lighting a match.If you have a mortgage, aging parents, adult kids who still need things, and a partner who depends on you — this episode is for you.In this episode, Kiley Suarez introduces the More/Less/Never Framework — a simple, practical exercise she uses with her coaching clients to sketch the ne...
2026-02-2410 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreReadiness Doesn't Come First — What High-Achieving Women Over 40 Need to Hear Before They BeginIf you listened to Tuesday's episode and you're still waiting to feel ready, this 5-minute reflection is for you. For high-achieving women over 40, the idea of starting before readiness can feel irresponsible. But readiness doesn't arrive before action. It follows action. And what comes first isn't confidence. It's willingness.You don't need to feel brave this weekend. You just need to notice.In this short Friday Integration Session, Kiley Suarez slows down the moment after Tuesday's episode — the moment when you heard "start before you feel ready" and your whole system said but I'm not re...
2026-02-2002 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreYou'll Never Feel Ready — How High-Achieving Women Over 40 Take the First Brave Step AnywayIf you've been doing the internal work — the permission-giving, the identity archaeology, the messy middle navigation — but you still haven't actually started the thing, this episode is for you. For high-achieving women over 40, waiting to feel ready is the most sophisticated form of self-abandonment. Kiley Suarez breaks down exactly why, and what your first brave step actually looks like.Ready is a myth. Willingness is real.In this episode, Kiley shares the story of the year she wrote romance novels in secret — finishing books, publishing under a pen name, watching boxes arrive at the house — all whil...
2026-02-1710 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreWhy You Feel Irritable and Guilty After You Choose Yourself — And What It Actually MeansIf you feel irritable, guilty, or emotionally raw after a moment of choosing yourself, this episode is for you. For high-achieving women over 40, the aftermath of a brave choice can feel more like danger than freedom — and this 5-minute Integration Session explains exactly why.This week, something shifted — and your body noticed.If the week felt messy after Tuesday's episode, that response is not a sign you did something wrong. It is a sign your system is adjusting. In this short Friday reflection, Kiley Suarez slows down the emotional aftermath that follows a Quiet Reversible Step...
2026-02-1302 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreWhy High-Achieving Women Lose Touch With Their Bodies — And How to Come Home to Yourself After 40If you are a high-achieving woman over 40 who can explain her feelings perfectly but struggles to actually feel them — this episode is the missing piece. Kiley Suarez explores why smart, capable women lose connection with their bodies, and why no amount of mindset work will stick until your body comes along for the reinvention.You cannot think your way into a new life. At some point, your body has to come with you.Why Women Like Us Live From the Neck UpWe were trained from girlhood to override our body signals. Tired? Pu...
2026-02-1012 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreWhy a Safe Step Can Still Feel Terrifying — An Integration Session for Women Over 40If you took a small step this week — or even just imagined one — and fear showed up instead of relief, this Integration Session is for you. Kiley Suarez slows down the moment when safety feels threatening, and explains why your nervous system's response to change isn't resistance. It's learning.Your body isn't resisting you. It's catching up.What This Session Is — And What It Isn'tThis is not a recap. It is not a summary. And it is not here to give you more to do. These Integration Sessions exist because insight doesn't always...
2026-02-0602 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreWhy a Safe Step Can Still Feel Terrifying — An Integration Session for Women Over 40If you're a high-achieving woman over 40 who feels the pull toward something more — more truth, more alignment, more yourself — but the fear of catastrophic change keeps you frozen, this episode is for you. Kiley Suarez introduces The Quiet Reversible Step: a practical, nervous-system-safe method for beginning midlife reinvention without detonating the life you've spent decades building.Change doesn't have to be catastrophic to be real. And choosing yourself doesn't have to feel like destruction.Why Big Leap Thinking Keeps Women StuckWe've been sold a mythology about transformation: quit the job, leave the relationship, burn it a...
2026-02-0313 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreWhy Choosing Yourself Feels Like Breaking a Rule — And What to Do When Guilt Shows UpIf you're a high-achieving woman over 40 navigating midlife reinvention, guilt is often the first signal that you're finally moving. In this Integration Session, Kiley Suarez names what's really happening when discomfort shows up in the Messy Middle — and offers one grounding phrase to carry you through the week.This discomfort isn't proof you chose wrong. It's proof you're no longer living on autopilot.What This Session CoversIf you've started making changes — even small ones, even if they're only happening in your thoughts right now — and guilt has shown up, this session is for yo...
2026-01-3001 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreThe Hidden Grief of Becoming Too Competent — A Reflection for Women Over 40Have you ever looked at your life and quietly thought, "I don't recognize myself anymore"? If this week's episode stirred sadness, grief, or the feeling of being invisible in your own life — nothing has gone wrong. In this Integration Session of The Joy Shift, Kiley Suarez gently holds space for the grief that can surface when a high-achieving woman over 40 realizes how much of herself she adapted away in the process of becoming so capable.This is not failure. It is adaptation. And for many women, that adaptation came at a quiet cost: self-abandonment.What Th...
2026-01-2301 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreWhy the Most Competent Women Disappear From Their Own Lives — Identity Archaeology for Women Over 40Have you ever looked at your calendar — completely full, color-coded, every 15-minute block accounted for — and realized you cannot find yourself anywhere in it? No appointment for your dreams. No time block that says "I want this." If you are a high-achieving woman over 40 who feels restless, successful on the outside but strangely invisible on the inside, this episode names exactly what is happening — and gives you the framework to begin changing it.In this episode of The Joy Shift, Kiley Suarez introduces Identity Archaeology — the process of uncovering the woman you buried underneath decades of responsibility, producti...
2026-01-2013 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreWhy You Feel Guilty After You Rest (Not Before) — A Reflection for High-Achieving WomenHave you ever taken a nap, read a book for pleasure, or sat still for five minutes — and immediately felt guilty? Not before you rested. After. In this Integration Session of The Joy Shift, Kiley Suarez explores why high-achieving women so often experience guilt as a delayed reaction to rest — and why that guilt is not wisdom. It is fear. It is the Achieving Self showing up with her clipboard to ask: "Was that necessary? Shouldn't you have been doing something else?"This is a short, gentle reflection designed to help you slow down, name what is happ...
2026-01-1601 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreWhy Awareness Feels Scary Before It Feels Like Freedom — The Joy ShiftIf you are a woman over 40 who has ever realized you have been waiting for permission your entire life — and felt more unsettled than relieved — this episode is for you. In this Integration Session of The Joy Shift, Kiley Suarez sits with what happens after the awareness lands: why naming the Permission Trap can feel destabilizing before it feels like freedom, and why that discomfort is not a sign that something has gone wrong.This is not a recap. This is not a to-do list. This is a small pause — a place to let what you heard this w...
2026-01-0902 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreWhy High-Achieving Women Over 40 Feel Stuck — And How to Escape the Permission TrapWhy do so many high-achieving women over 40 feel exhausted, stuck, and quietly empty — even when their lives look successful on paper? In this episode of The Joy Shift, life coach Kiley Suarez introduces the concept she calls the Permission Trap — the invisible pattern that keeps accomplished women in midlife waiting for external validation before choosing themselves.If you are experiencing midlife burnout, struggling with people-pleasing after 40, or quietly asking yourself "Is this all there is?" — this episode will name what you have been feeling and show you exactly how to begin stepping out of it.What Y...
2026-01-0611 minThe Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want More
The Joy Shift: Midlife Reinvention for Women Who Did Everything Right—And Still Want MoreFrom Surviving to Thriving: Your Journey Begins HereThe Joy Shift seeks to illuminate the profound truth that midlife is not a crisis but rather a remarkable opportunity for a comeback. I, Kiley Suarez, a certified life coach and published author, invite you to embark on a journey of introspection and reinvention. This podcast serves as a sanctuary for those who have devoted years to the care of others, only to confront the unsettling question, "Is this all there is?" Together, we shall navigate the complex terrain of mindset shifts, identity transformations, and the courageous choices that empower us to construct a life that is authentically ours...
2025-11-1200 minLady Quest Podcast
Lady Quest Podcast072: The Undeniable Power of Theatre - With Christina Toth & Grace KileyLet's talk about the power of theatre!! In today's episode Ariel is joined for a conversation with Christina Toth and Grace Kiley who are NYC actresses performing in the play Collected Stories in the East Village this May.Tune in for topics that range from playing controversial characters (like Christina's role on Orange is the New Black), to the power of IMAGINATION, to finding the courage to make your own art.Listen in, then buy your tickets! I'll be there for the show on Saturday, May 17th at 7pm.Tickets: Click for Collected...
2025-04-1045 minMake Business Personal
Make Business Personal#55: Diversifying Revenue StreamsIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the critical importance of diversifying revenue streams for business resilience and sustainability. Kiley emphasizes the need for businesses to adapt and innovate continuously to thrive in a changing economy.Understanding Revenue Concentration Risks 01:15The Blessing and Curse of Recurring Revenue 03:32 Example of Diversifying Revenue 08:37 Innovating Services for Sustainable Growth 10:22 Links & Follow-ups:Learn more at rayneix.com & kileypeters.com Downloads available at MBPDownloads.comWork with us at RAYNEIX.com & RIXAccelerator.com Submit questions at MBPPodcast.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley P...
2025-03-2513 minMake Business Personal
Make Business Personal#54: Identifying & Protecting Your Most Valuable AssetsIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about  the importance of identifying and protecting valuable business assets to build a resilient and thriving business. Kiley shares her personal experience of realizing the value of her business assets post-exit and encourages business owners to understand and leverage their worth for future opportunities.Identifying Valuable Business Assets 01:58Maximizing Business Value and Future Opportunities 11:23Links & Follow-ups:Learn more at rayneix.com & kileypeters.com Downloads available at MBPDownloads.comWork with us at RAYNEIX.com & RIXAccelerator.com Submit questions at MBPPodcast.com Newsletter Sign...
2025-03-1812 minWalk Through Podcast
Walk Through PodcastFrom Diagnosis to Victory: A Personal Journey- Kiley’s StorySend us a textLife often leads us through challenging valleys, and it takes unwavering faith and support to navigate them. In this enlightening episode, we delve into Kiley's story—a journey marked by the discovery of a brain tumor, her move from California to Tennessee, and the transformative power of community. Kiley opens up about her desire for a safer environment for her daughter and how that desire intertwined with her health crisis. The impactful moments of her diagnosis reveal the fears and questions that surfaced during this harrowing time. Yet amidst the uncertainty, Kil...
2025-03-0432 minMake Business Personal
Make Business Personal#51: Building a Transferable Asset with IntentionIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the Intentional Exit Framework, a comprehensive approach to building a transferable business. She emphasizes the importance of reducing owner dependency, understanding financial metrics, and developing a strong leadership team. Kiley encourages business owners to plan for their future and consider the legacy they want to leave behind, ultimately creating a stronger business for themselves and their teams.Understanding Transferable Assets 03:34Key Components of the Intentional Exit Framework 08:17 Recommended Resources 17:50Recommended Resources:Download The Intentional Exit Checklist at MBPDownloads.com.Explore w...
2025-02-2519 minMake Business Personal
Make Business Personal#49: Building While Burned OutIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the challenges of building a business while experiencing burnout. Kiley shares her personal experiences with burnout and emphasizes the importance of recognizing its signs, creating a recovery plan, and designing a sustainable business model. Lastly, she highlights the necessity of prioritizing self-care and setting boundaries to avoid burnout, and provides resources for listeners to help them on their journey to recovery.Recognizing the Signs of Burnout 03:08   Designing a Sustainable Business 09:03 Recommended Resources 15:07 Links & Follow-ups:Learn more at rayneix.com & kileypeters.com D...
2025-02-1117 minMake Business Personal
Make Business Personal#46: Building Your Strategic RoadmapIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of building a strategic roadmap for entrepreneurs. Kiley emphasizes the need to shift from a scarcity mindset to an abundance mindset, focusing on long-term goals and effective delegation. The conversation outlines six key categories for strategic planning and provides a structured approach to breaking down goals into manageable tasks.The Six Categories of Strategic Planning 04:50Effective Delegation and Team Management 10:02Recommended Resources 15:22Recommended Resources:10 Times Is Easier than 2 Times by Dan Sullivan and Dr. Benjamin Hardy Strategic Roadmap t...
2025-01-2116 minMake Business Personal
Make Business Personal#45: Prioritizing What's Important Now (WIN)In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the WIN - What’s Important Now. Kiley shares how entrepreneurs can prioritize their time and energy with this mantra in mind. When caught in or presented with a situation, ask yourself, “What’s important now?”When to Use WIN 1:00Recommended Resources 4:18Links & Follow-ups:Learn more at MakeBusinessPersonal.com & KileyPeters.com Downloads available at MBPDownloads.comWork with us at RAYNEIX.com & RIXAccelerator.com Submit questions at MBPPodcast.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: info@rayneix.
2025-01-1405 minMake Business Personal
Make Business Personal#44 Managing the Seasonality of Your BusinessIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of understanding the seasonality of a business for effective planning and management. She emphasizes that every business experiences fluctuations throughout the year, which can impact financial planning, staffing, and operational strategies. Kiley shares insights on how to analyze business cycles, manage resources, and prepare for both busy and slow seasons. Lastly, she also highlights the significance of data in recognizing patterns and making informed decisions to ensure business sustainability.Understanding Seasonality of Business 2:15Know Your Numbers 10:16Recommended Resources 13:55Links...
2025-01-0715 minMake Business Personal
Make Business Personal#43: Building Your Content Marketing StrategyIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of building a content marketing strategy, particularly for service-based brands. Kiley emphasizes the need for personal connection in marketing and introduces the TLC Wheel, a framework for simplifying content creation. Lastly, Kiley provides practical examples of how to generate original pieces of content and highlights resources for effective content marketing.TLC Wheel 2:34Practical Examples of Content Strategy 5:15Recommended Resources 9:41Links & Follow-ups:Learn more at MakeBusinessPersonal.com & KileyPeters.com Downloads available at MBPDownloads.comWork with us at RAYNEIX.com & R...
2024-12-1711 minMake Business Personal
Make Business Personal#42: Becoming a Thought LeaderIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the essential elements of becoming a thought leader, emphasizing the need for a unique perspective and consistent branding. She outlines the importance of understanding your audience and creating content that resonates with them. Kiley also introduces the concept of 'belief builders' as a framework for developing content that addresses potential customer objections. Throughout the episode, Kiley provides practical advice and resources for those looking to establish their thought leadership in a crowded market.Consistency and Branding in Thought Leadership 5:57Understanding Your Audience and...
2024-12-1014 minMake Business Personal
Make Business Personal#41: Finding Your Unique Marketing PositioningIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of finding a unique marketing positioning through the concept of TruSPEX. Kiley emphasizes the need for businesses to identify their differentiators and personal definitions of success to effectively serve their clients. Lastly, Kiley provides insights into how to articulate these unique perspectives and encourages listeners to embrace their individuality in business.Your Unique Differentiator 0:55TruSPEX Examples 05:25Defining Your TruSPEX 06:35Links & Follow-ups:Learn more at MakeBusinessPersonal.com & KileyPeters.com Downloads available at MBPDownloads.comWork with us at RAYNEIX.com & R...
2024-12-0310 minMake Business Personal
Make Business Personal#40: Live Coaching: Managing Your BandwidthIn this episode of Make Business Personal, Kiley Peters conducts live coaching with Nora Lahl, the COO of Lightburn, a digital customer experience agency. Nora finds herself getting sidetracked by small, easy tasks instead of focusing on larger, more strategic projects. During this coaching session, Kiley offers suggestions to help Nora define new strategies for managing time, realize the importance of prioritizing, and how to stay focused to achieve her goals.The Importance of External Accountability and Boundaries 05:50Breaking Down Big Projects into Smaller Milestones 12:52Communicating Needs and Work Preferences to Your Team 17:23Embracing Your Strengths for Personal...
2024-11-2631 minWelcome To Eloma
Welcome To Eloma#100: Celebrating Lessons Learned in Life & EntrepreneurshipIn this 100th episode of Welcome to Eloma, Kiley Peters talks about her reflection on the journey of the podcast, its purpose, and the insights gained from interviewing various guests. Kiley emphasizes the importance of creating opportunities, trusting the process, and the roller coaster nature of entrepreneurship. The episode culminates in a mashup of insights from the past 99 episodes, showcasing the collective wisdom shared by guests.Links and follow-ups:Connect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com Newsletter Signup: RIXNewsletter.com Li...
2024-11-2037 minMake Business Personal
Make Business Personal#39: Delegating The Sh*t Out of Your BusinessIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the critical importance of delegation in business. Kiley emphasizes that to build a business one loves, it's essential to delegate tasks that drain energy and focus on what one does best. Kiley provides insights on identifying energy drainers, leveraging technology for efficiency, setting clear expectations, and finding the right people to delegate tasks to. She encourages a phased approach to delegation, starting with low-cost options, and gradually increasing responsibilities to optimize productivity and growth.Identifying Energy Drainers 02:36 Leveraging Technology for Delegation 07:37Finding the R...
2024-11-1916 minMake Business Personal
Make Business Personal#37: Managing Your TimeIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about her personal insights and strategies for effective time management, the importance of creating space for productivity, strategic scheduling, and the value of breaks and delegation. She discusses her approach to managing meetings, prioritizing tasks, and the significance of being mindful about how time is spent, especially for entrepreneurs. Kiley also highlights the need for continuous improvement in time management practices and suggests resources for further learning.Creating Space for Productivity 02:25 Strategic Scheduling and Meeting Management 4:55The Importance of Breaks and Delegation 8:51L...
2024-11-0514 minMake Business Personal
Make Business Personal#36: Calculating Your Bandwidth & Earning PotentialIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of calculating bandwidth and earning potential for both solopreneurs and businesses with billable team members. Kiley emphasizes the need to understand how much time can be billed, the impact of operating expenses, and strategies for increasing revenue. This episode is divided into two main sections: one focusing on solopreneurs and the other on businesses with teams, providing insights on pricing, cost management, and the importance of delegation.Understanding Bandwidth 01:56Seasonality 4:12Calculating for Billable Team Members 7:19Links & Follow-ups:Learn...
2024-10-2917 minHealthy & Productive Living | Habits, Time Management, Routines, Consistency, Motivation, Weight Loss for Women Over 40
Healthy & Productive Living | Habits, Time Management, Routines, Consistency, Motivation, Weight Loss for Women Over 40Official Trailer: Healthy & Productive Living with Kiley OwenDoes life feel a little too busy and chaotic? Between your family, your career, home upkeep, meal planning and prep, and so many other things... do you find it difficult to live a lifestyle that feels healthy... and productive... but also calm and unrushed?    If so, you are definitely not alone, and you are in the right place! This podcast is all about creating healthy and productive habits that last.... in a way that feels relaxed, but also fun and exciting! Definitely not restrictive and boring.   I'm your host, Kiley Owen. I'm...
2024-10-2503 minMake Business Personal
Make Business Personal#35: Pricing Your ServicesIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of properly pricing services for entrepreneurs. She emphasizes the need to recognize the true value of one's time and expertise, the significance of understanding the audience and their needs, and the necessity of mapping out processes to determine pricing. Kiley also provides insights on calculating a minimum hourly rate and adjusting pricing based on client expectations, while cautioning against undervaluing services.Identifying Your Audience and Their Needs 03:01Mapping Out Your Process and Pricing 6:18Calculating Your Minimum Hourly Rate 8:01Links...
2024-10-2222 minMake Business Personal
Make Business Personal#32: Building Your Starter and Scalable ProductsIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of building starter and scalable products. A starter product is a low-risk, low-investment offering that allows clients to test working with you. Scalable products, on the other hand, are offerings that create additional revenue streams and ongoing opportunities with existing clients. Join Kiley as she provides ideas and recommendations for starter and scalable products. Revisiting Your Signature Product as Your Starter Offering 01:31Creating Scalable Products for Additional Revenue Streams 4:19Recommended Resources 7:55Links & Follow-ups:Learn more at MakeBusinessPersonal.com & K...
2024-10-0109 minMake Business Personal
Make Business Personal#31: Building Your Signature ProductIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of productizing services and focuses specifically on building a signature product. Kiley explains the three types of productized services: starter, signature, and scalable. She emphasizes the need to go through the steps of audience research, problem identification, and process mapping to create a signature product. Kiley outlines five core questions to ask when building a signature product, including identifying the core problem, determining what the audience needs to know, organizing the content, deciding on the delivery method, and establishing the operational workflow.
2024-09-2413 minMake Business Personal
Make Business Personal#30: Live Coaching: Building Your Internal & Client-Facing ProcessesIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, conducts live coaching with Susie Moon from Susie Moon Consulting. Susie helps small business owners get in front of their ideal clients through networking and speaking opportunities. The challenge is to streamline the process of onboarding clients and delivering visibility packages. The current process involves a call to determine fit, sending a contract via Zoho Sign, creating an invoice in QuickBooks, and tracking opportunities in a Google Sheet. Susie wants to automate the process and remove herself from the delivery. Kiley’s coaching includes ana...
2024-09-1742 minWelcome To Eloma
Welcome To Eloma#95: Understanding Money with Michelle Arpin BeginaIn this episode of Welcome to Eloma, Michelle Arpin Begina, Financial Change Maker of MichelleAB, talks about the challenges entrepreneurs face in understanding and managing their finances. Michelle shares the catalyst for writing her book, which was a desire to help people talk openly about money and realize their financial potential. Kiley and Michelle explore the concept of financial traumas and how they can impact our relationship with money. Michelle shares personal stories and examples to illustrate the importance of acknowledging and honoring our experiences with money. They also discuss the idea of self-sabotage and the significance of our...
2024-09-1139 minMake Business Personal
Make Business Personal#29: Building Your Internal Processes & Client-Facing MethodologiesIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of processes in increasing efficiency, profitability, and scalability in business. She highlights that creating and documenting processes is crucial for increasing the value of a business and making it less reliant on the owner. Kiley discusses three types of processes: client-facing methodology, internal deliverable processes, and backend operational processes. Lastly, Kiley mentions the significance of mapping out processes to delegate tasks and create systems to support execution.Types of Processes: Client-Facing Methodology, Deliverable Processes, Backend Operational Processes 03:17Mapping Out Processes for...
2024-09-1016 minMake Business Personal
Make Business Personal#28: Clarifying The Problems Your Business SolvesIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of getting clear on the problems you solve in your business. Kiley recommends spending time to name the problems you solve, as it makes marketing easier and helps your audience identify you as the solution. Kiley highlights the value of audience research and listening to their words when using them in your marketing. She emphasizes the need to speak to your audience, clarify their problems, and determine which align with your skills and goals. Lastly, Kiley discusses the importance of owning your...
2024-09-0309 minWelcome To Eloma
Welcome To Eloma#94: Reflecting on Entrepreneurial Lessons from Past Jobs with Kiley PetersIn this episode of Welcome to Eloma, Kiley Peters, founder of RAYNE IX, talks about reflecting on the lessons she learned from her various jobs throughout her career and how they prepared her for entrepreneurship. She shares 20 jobs she had over nearly 20 years, including babysitting, working at a movie theater, being a preschool swim instructor, serving tables, working in retail, being an apartment manager, and more. Each job taught her valuable skills such as crisis management, staying focused, attention to detail, emotional intelligence, customer service, leadership, and more. She emphasizes the importance of playing, dreaming bigger, and being authentic...
2024-08-2836 minMake Business Personal
Make Business Personal#26: Live Coaching: Identifying Your Target AudienceIn this episode of Make Business Personal, Kiley Peters conducts live coaching with Leia Ferrari Traner, founder of Carmen Diana, a tech and talent advocate for underestimated businesses and their founders. Kiley guides Leia in defining her audience and steps on how to achieve it. Leia primarily works with nonprofits and for-profits owned or run by women and people of color. Her focus is on impact-driven programming for underestimated audiences. The goal is to increase opportunities and create a different world for future generations.  As homework and one of the steps in defining her audience, Leia intends to...
2024-08-2028 minMake Business Personal
Make Business Personal#25: Conducting Audience ResearchIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of audience research and provides a step-by-step guide on how to conduct it effectively. She emphasizes the need to understand and identify your target audience in order to serve them better. Kiley recommends creating a short script and reaching out to specific individuals in your network for interviews. She also suggests asking questions about their challenges, past experiences, ideal solutions, and expected investments. Kiley also advises recording the interviews and analyzing the responses for patterns. The goal of audience research is to...
2024-08-1317 min