Shows
Insight Shapes News#10 The AI Agent Age In News: Why Ippen Media Built a Lab for the Future of Journalism. Markus Franz at Ippen MediaWhat happens when you give local newsrooms its own AI lab — and build tools that think with you, not just for you?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise is joined by Markus Franz, CTO at Ippen Media — Germany’s largest local journalism network — to explore how AI agents, adaptive content, and experimentation culture are shaping the future of journalism.Markus shares the story behind building Ippen’s internal AI lab, the kinds of projects they run, and why curiosity, speed, and a willingness to fail (fast) are critica...
2025-06-3057 min
Insight Shapes News#9 The Buying Shift: What Publishers Must Understand About Modern Media Buying. Ann Jack at WPPWhat do advertisers really want from publishers — and why do so many budgets still flow to big tech?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise sits down with Ann Jack, Managing Director of WPP Media Norway, to talk about what actually drives modern media buying decisions — and what publishers need to do to compete.From clean rooms and connected TV to programmatic out-of-home and first-party data strategies, this episode unpacks what’s changed, what buyers prioritize, and how publishers can unlock more value by making it easier to buy...
2025-06-1953 min
Insight Shapes News#8 Journalism That Pays Its Own Bills: AI, independence & Purpose. Kjersti Løken Stavrum at Tinius Trust, the Owner of SchibstedWhat happens when a media company isn’t owned by investors — but by a single trust with a long-term mission?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise speaks with Kjersti Løken Stavrum, CEO of the Tinius Trust — the sole owner of Schibsted Media, the largest media group in the Nordics.We explore what changed when Schibsted’s media arm split from its marketplace business, their big bets for the future, and how that opened the door to major moves like their deal with OpenAI.🎧 Topics we cov...
2025-06-051h 03
Insight Shapes News#7 From Anonymous to Subscriber: Strategy Behind Successful Media Funnels. Madeleine White at Poool & The AudiencersWhat does it take to turn a casual reader into a loyal subscriber — and keep them coming back?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise sits down with Madeleine White, VP of Marketing at Poool and co-founder of The Audiencers, to break down what’s really working in audience strategy today. Madeleine has a unique bird’s-eye view of the global publishing industry — working with publishers across the world — helping them move readers from anonymous to engaged, registered, subscribed, and retained.This isn’t about vanity metrics or one-size-f...
2025-05-151h 22
Insight Shapes News#6 From Hype to Impact: How Newsrooms Are Making AI Actually Work. Aliya Itzkowitz at FT StrategiesWhat happens after the AI hype fades?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise sits down with Aliya Itzkowitz — Who works at FT Strategies and built out the framework for the Google News Initiative’s AI Launchpad — to unpack how AI is actually being used inside real newsrooms.Forget the buzzwords. Aliya shares what’s working, what isn’t, and how media companies can move from fragmented experimentation to measurable impact. Drawing on her work with dozens of publishers, she breaks down the frameworks, team dynamics, and strategic c...
2025-05-011h 05
Insight Shapes News#5 How Much Is the Fish? How Undercurrent News Turned Niche Coverage in Seafood Into a High-Retention B2B Subscription Business. Tom Seaman at Undercurrent NewsHow do you turn a niche publication into a must-have industry platform?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise speaks with Tom Seaman, founder and editor-in-chief of Undercurrent News — a B2B media company covering the global seafood industry.With over 70% of its revenue coming from subscriptions. But the real story? Undercurrent went beyond content — building pricing platforms, trade data tools, and a product-led approach that drives value and retention.🎧 Topics we cover:How Undercurrent grew a global audience in a specialized marketThe...
2025-04-151h 10
Insight Shapes News#4 Unlocking Storytelling for News: How Publishers Can Escape CMS Limitations, Adapt to Modern Needs, and Bring Stories to Life. Tine Karlsen at VevHow can news publishers design better stories, faster — without being held back by rigid CMS systems?In this episode, we talk with Tine Karlsen, CEO and co-founder of Vev, about how storytelling, design, and creative freedom are being reshaped in the digital newsroom. From breaking out of static templates to embracing new formats like scrollytelling, Tine shares how publishers can rethink workflows and build for a mobile-first, attention-scarce world.Whether it’s investigative journalism or branded content, design isn’t just about how things look — it’s about how stories connect, build trust, and perform.In th...
2025-04-0958 min
Insight Shapes News#3 Too Many Documents, Too Little Time: How A Small Local Newspaper Saved 80% of Research Time with AI. Lars Giske at iTromsø (Polaris Media)How can a small Local Newsroom in Northern Norway take on one of Investigative journalism’s biggest challenges — and win?In this episode, we talk with Lars Adrian Giske, Head of AI at iTromsø, about how his team built Djinn — the Data Journalism Interface for News Gathering and Notification. This AI-powered tool is transforming how journalists work by surfacing the most newsworthy content from massive piles of public documents.From document overload to AI-powered discovery, Lars shares: The real problem behind FOIA delays and public archivesHow Djinn works to ident...
2025-04-011h 20
Insight Shapes News#3 Too Many Documents, Too Little Time: How a Small Local Newspaper Saved 80% of Research Time with AI. Lars Giske at iTromsøJournalist, especially investigative Journalists, spend hours — sometimes days — digging through public documents just to find one potential story. But what if AI could do that heavy lifting for them?Lars Adrian Giske is Head of AI at iTromsø, a small but innovative newsroom in Northern Norway. Alongside a tight-knit team of journalists, partners, and analysts, Lars helped build Djinn — the Data Journalism Interface for News Gathering and Notification — an AI platform that scans thousands of municipal documents and surfaces the stories that matter most.In this episode, Lars and I discuss:The real-world problem o...
2025-03-311h 20
Insight Shapes News#2 Cracking the Subscription Code for News: How Delfi Meedia Reached 18% Household Penetration In A Country? Ivar Krustok at Delfi MeediaMost news publishers struggle to get even 1% of households to subscribe. Delfi Meedia in Estonia has done what few others have—reaching 18% digital subscription penetration, far ahead of industry benchmarks.Ivar Krustok is the Chief AI & Innovation Officer at Delfi Meedia, one of the most successful digital publishers in the Baltics. With a strong focus on innovation, Delfi has built a subscription model that outperforms other markets globally.In this conversation, Ivar and I discuss:Their success with digital subscriptionsHow bundling all content into one simple subscription changed ev...
2025-03-191h 17
Insight Shapes News#1 The User Needs Expert: Are You Creating Content Your Audience Actually Needs? Lars Jensen at Berlingske MediaAre you creating content your audience actually needs? Lars K Jensen reveals the power of the User Needs Model in journalism and why understanding your audience is the key to engagement, trust, and business success.Lars is the Audience Lead at Berlingske Media and an expert in audience insights, newsroom transformation, and digital strategy. With years of experience in journalism and publishing, he has helped redefine how media organizations approach content by focusing on what their readers truly value.In this conversation, Lars and Nils discuss why newsroom culture is more important than...
2025-03-081h 19