Shows
B2B Content ExperienceHow to Maintain Brand Value After an AcquisitionIn this month's B2B Content Experience podcast, brought to you by Tendo Communications, we focus on how to tackle the challenges and opportunities that arise during company acquisitions. Host and Content and Marketing Strategy Lead Kim Celestre introduces Lindy Roux, Tendo EVP and Partner, and Simon Mathews, Tendo VP of User Experience, as they share their insights with brand integration and content migration following acquisitions. In this first segment, Simon and Lindy reflect on Tendo’s firsthand experience acquiring PointOne Digital, a user experience design agency co-founded by Simon. They highlight the importance of preserving brand equ...2024-09-0926 min
B2B Content ExperienceHow to Build an Authentic Brand With Great StorytellingIn today's episode, we switch gears from AI and dive into the importance of authenticity, especially in 2024 marketing. Karla Spormann, Tendo CEO and Founder, and Lindy Roux, Tendo EVP and Partner, discuss how human-centered storytelling can be the golden ticket to brand authenticity, the impact of AI from the consumer’s perspective, and the importance of understanding your audience. Next, Content and Marketing Strategy Lead Kim Celestre shares insights from Breakthrough Research's, How To Build (And Measure) An Authentic Brand in the Research Roundup.Lastly, Tendo Editor and Content Strategist Ariana Vazquez takes the stage in C...2024-07-3022 minB2B Content ExperienceShould Marketers Fear AI? pt. 2In the second part of our AI segment, we discuss why Tendo isn’t afraid of AI—and how you can use it to illustrate concepts, accelerate productivity, and drive creativity at scale. Tendo EVP and Partner Lindy Roux returns with VP of UX, Simon Mathews, to discuss how AI can help us solve deeper marketing questions more effectively. Next, Content and Marketing Strategy Lead Kim Celestre shares insights and AI trends discussed in Salesforce’s State of Marketing Report. To wrap up this episode, Tendo Editor Ariana Vazquez sits down with Content Strategy...2024-06-2824 minB2B Content ExperienceUnlocking AI's Potential for B2B Marketers pt. 1Let’s talk AI. What does it mean to B2B marketers? How does it affect SEO and content ops? In the first part of our AI segment, join the Tendo team as we discuss:AI usage opportunities for marketers and content strategists The ominous “zero click threat” of AI’s impact on SEO Why gen AI has been compared to the “iPhone moment for the enterprise” Real-world use cases of AI in content operations In this episode, Tendo CEO and founder Karla Spormann joins EVP and partner Lindy Roux as they discuss customization, creativity, and connectivity—...2024-06-0727 minB2B Content ExperienceUX and Content: The Ultimate Recipe for a Great ExperienceYou’ve heard of content and you’ve heard of UX/UI, but what about a marriage of both? Join Tendo as we break down what content experience is and why it's essential for B2B marketing.Jump into the conversation with Lindy Roux, EVP and Partner, and Simon Mathews, VP User Experience, as they discuss the elements of a positive customer experience and what you can do to achieve it.Kim Celestre, Content and Marketing Strategy Lead and host of the B2B Content Experience, sheds light on relevant current studies in the Research Roun...2024-04-3030 minB2B Content ExperienceChatting Up Chatbots: AI's Influence on Marketers and Content CreatorsDid someone say "AI"? You will hear these two letters a lot in this episode, which is packed with special guests! You will hear from:Karla Spormann, CEO and Founder, Tendo Communications and Simon Matthews, VP Experience, Tendo Communications who have an exciting Tendo announcement for listeners!Tamara Prewitt, Marketing Leader and Technology expert, who joins Kim Celestre, B2B Content Experience podcast host, to discuss AI's influence on marketing and content creators.and...Ariana Vazquez...2023-10-1731 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingCreating content that inspires trust w/Kim CelestreOn this episode of The B2B Content Show, host Jeremy Shere is joined by Kim Celestre, VP of Content Marketing at Tendo Communications. Kim is an expert in B2B content marketing and shares her insights on how to craft content that earns trust from the audience.Highlights:How humanized content resonates more with audiencesThe three attributes of a great content experience: Connected, Engaging, and RelevantBeing transparent with quantitative elements of content to build trustGenerative AI can be used for content creation, but must be used responsiblyLearn more...2023-06-1519 minB2B Content ExperienceThe Power of PersonasIn this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about: Why persona development is important.Persona development processHow personas feed into buyer journey mappingThe differences between persona development and buyer journeyExamples of persona development and key learnings from Zann's roles at NetApp and DEEP ISOLATIONWhat content strategists and content marketers should consider when embarking on a persona development process.Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience: HubSpot's Make My Persona tool. 2023-04-0838 minB2B Content ExperienceCreating Engaging Experiences Through Online Communities With Scott WilderIn this episode, special guest Scott K. Wilder, VP of Customer, Partner and Community Engagement at Base, joins Tendo host Kim Celestre for a conversation about building customer communities that provide an engaging experience across every stage of the journey. Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience that is engaging and fun: Moz Whiteboard Friday.Resources:Want to learn more about creating engaging content experiences? Check out these resources:Scott K. Wilder LinkedIn profileCLG CampusM...2023-02-2423 minB2B Content ExperienceHow to Level Up Your B2B Content in 2023It's a new year! Are you ready to take your B2B content to the next level?The Tendo team spotlights key trends and best practices that should be top of mind for content strategists and marketers. Hear content guidance—across eight main categories—to help you stand out from the crowd and exceed your goals in 2023:Brand journalism with Karla Spormann [0:43]Omnichannel with Lindy Roux [6:07]SEO with Amanda Haxton [10:00]Micropersonalization with John Dorsey [14:20]Sc...2023-01-1936 min
This Ain't Your Dad's JavaCause We're Cool Like That...Episode 1512 brings in 2010....and in the Java world, we are ready to rock! Joined once again by Jenn's manager and all around fabulous person, Kim Celestre, we talk about what events we are gearing up for in the next few months and what the latest news and happenings are in the Java world. As always we tackle our usual, boxes, books and music that has all of us up way too late at night. Tune in and hear what we have to say...(and what we might also not be saying)....To quote the beautiful poetic singer, Ryan Adams, "There...2010-01-261h 13This Ain't Your Dad's JavaThe Last Show... of this decade.Episode 1511 is our special end of the year podcast as we wrap up the year in Java and look forward to the next decade of what's in store for the Java world. Joined by Jenn's manager and all around fabulous person, Kim Celestre, we talk about what Jenn's team does and what keeps us busy during the week. And just in time for the holiday spirit, we tackle some of our favorite chic vs. geek things that we all wish/want for the holidays. Tune in, grab a cup of coffee and enjoy the ride!2009-12-221h 21
SHIFT RadioSHIFT Radio Episode #40: The JUMP on pietheory.comHeidi Dailey, Kim Celestre and Jennifer Winger join the show to talk about the JUMP, a massive multiplayer reality game designed to promote the download and use of JavaFX. On pietheory.com, two Paranormal Investigations Experts, or PIE guys, Baron Rude and Hector Macchiato explore the strange and unexplained leading up to a leap in science and technology that they refer to as the JUMP.At Sun Microsystems, Jenn is Emerging Marketing Manager, Heidi is Social Media Marketing Manager, and Kim is Sr. Group Marketing Manager for Java Portfolio Marketing.2009-05-0158 min