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ill communication: copywriting tips & sales strategies for small businessesCopywriter or Ghostwriter - what’s the difference and which one do I need?What’s the real difference between a copywriter and a ghostwriter? In today’s episode, I’m diving into the differences and similarities between copywriting and ghostwriting—a topic that’s piqued my interest and curiosity over the last few months. As more and more copywriters start calling themselves ghostwriters, I couldn’t help but wonder: Is there a real distinction, or is it just smart branding?Through my own research, polls, and deep dives into industry definitions, I uncover what each type of writer really does and when you should hire one over the other. Plus, I sha...2025-03-0511 minill communication: copywriting tips & sales strategies for small businesses[Greatest Hits] The X Factor: Why GenX women are an untapped marketWe are trucking along on our summer playlist programming and I’m sharing another Greatest Hit with you today! It’s one of my most popular episodes about why GenX women are an untapped market. They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the best and possibly the highest hair. We are Gen X. In this episode of ill communication, I’m talking about the generation that’s largely left out of marketi...2024-07-1712 minill communication: copywriting tips & sales strategies for small businesses[Greatest Hits] Why the world needs to hear from more women in businessIn this episode of ill communication, I’m sharing another Greatest Hits episode, and this is one that I know really struck a chord with many of you. It’s why the world needs to hear from more women in business. Have you ever struggled with self-confidence and self-worth? You’re not alone in feeling like that. Women are generally socialized and conditioned not to trust our own expertise and when we do, we are often not heard or ignored. It's no wonder we struggle to show up and present...2024-07-1013 minill communication: copywriting tips & sales strategies for small businesses3 tips to make business and life easier over the summerHoping to take it easy in your life and business this summer? You’re going to love this episode! I'm sharing three things I'm doing this year to make my business and life easier over the summer. Maybe you can take one of these ideas and do it for yourself, or maybe something I share will spark a new idea for you and help you create some space in your business or life.Topics We Cover in This Episode: The quick and clever Content Remix strategy you can use...2024-06-1912 minill communication: copywriting tips & sales strategies for small businessesMind-blowing ways to use AI in your life and small businessThinking about using AI in your business? In this episode of ill communication, I’m answering a question I get asked all the time as a copywriter- what I think about AI. I’m sharing my honest thoughts on using AI and ChatGPT as well as some mind-blowing ways you can use it to elevate your life and business. Topics We Cover in This Episode: A sneak peek into how I use ChatGPT to make my business and personal life easierThe one thing you need...2024-05-2919 minill communication: copywriting tips & sales strategies for small businessesHow business owners can boost sales by 40% with a simpler messageWant to turn your complicated and confusing copy into simple, powerful messages that create sales? I have you covered.This episode of ill communication is the final episode in the mini-series on simplicity in sales! Join me as I share some powerful insights and trends I'm seeing in online marketing and sales and how to avoid the curse of TMI (too much information) in your copy.Topics We Cover in This Episode: A true example of how simplifying your message can give your profits a powerful boost The si...2024-05-2210 minill communication: copywriting tips & sales strategies for small businessesHow to make $150k from an ugly Google DocAre you holding back on making an offer because you don't have it up on your website or on a designed landing page? If so, this episode is for you. We are in the middle of a little series all about simplicity in your business, and in this episode, I’m sharing a super simple sales strategy with you. This is how you can make $150k from an ugly Google Doc. Topics We Cover in This Episode: The cheap and cheerful way to test and validate your offer witho...2024-05-1511 minill communication: copywriting tips & sales strategies for small businessesA copy quickie to simplify salesAre you overcomplicating your sales copy? Many of us do this! So in this episode, I’m sharing a very simple copy recipe that you can use today. This particular copy recipe is one of the most simple recipes you'll find, and it can be used for many of your copywriting needs. Topics We Cover in This Episode: What this simple and effective copywriting recipe is Real-life examples of this formula in action Why this quickie works like a charmYou do not want to miss this su...2024-05-0806 minill communication: copywriting tips & sales strategies for small businessesStress-free financial management for small businesses with Profit First, featuring April StroinkAre you procrastinating financial tasks in your business? You’re not alone! In this episode of ill communication, I sat down with my Money Coach, April Stroink, to talk about some stress-free financial management tips from the Profit First system.Topics We Cover in This Episode: Why the Profit First system is the perfect system for small businesses and entrepreneursHow the Profit First system works in your businessWins from other business owners who have implemented this systemYou do not want to miss these tips from April so t...2024-05-0118 minill communication: copywriting tips & sales strategies for small businessesHow women in business should take (and ignore) advice about entrepreneurship and copywritingEver feel overwhelmed by all of the advice for your business out there? There is so much advice being given online. From content to templates to tutorials to blueprints, and roadmaps- it goes on and on! It’s impossible to follow what everyone is saying. In this episode of ill communication, I'm sharing how to decide which advice you should take about entrepreneurship and copywriting, and which advice to ignore. Topics We Cover in This Episode: Why there is no substitution for your own in...2024-04-2411 minill communication: copywriting tips & sales strategies for small businessesTurn Blah-Blah-Blah into Bravo! How to complete small business copywriting projectsIt’s Blah Blah Blah Day! Yes, you heard that right! It's a day to tune in to the voices telling us to do something. Maybe it was your spouse telling you to take out the garbage, or your financial coach telling you to incorporate your business. In this episode of ill communication, I’m sharing how you can use this day to complete all of those small business copywriting projects you have been putting off. Topics We Cover in This Episode: What Blah Bla...2024-04-1705 minill communication: copywriting tips & sales strategies for small businessesWhat are segues and how to write them in storytelling emailsIn this episode of ill communication, we are doing a follow-up on the episode last week all about the anatomy of a great storytelling email. In that episode, I shared the essential components of a storytelling email: the hook, story, segue, and so-what. Now, I’m diving deeper into what a segue is and how to write one for your storytelling emails. Topics covered in this episode include:What a segue is and why it’s essential Why stories make such an impactExamples of segues to show you how sim...2024-04-1010 minill communication: copywriting tips & sales strategies for small businessesThe anatomy of a great storytelling emailLet’s dive into something that trips up a lot of people when they sit down to write an email -how to weave in a personal story. I know a lot of business owners want to write emails like this… but they think it’s super hard or complicated. But guess what? It’s not!So in this episode of ill communication, I’m sharing The Anatomy of a Great Storytelling Email. And trust me, it's one you'll want to bookmark. Topics covered in this episode...2024-04-0309 minill communication: copywriting tips & sales strategies for small businessesWhat the Beastie Boys can teach us about writing great copyIt’s no secret that I love the Beastie Boys. They actually inspired the name of this podcast! Their autobiography is where my love of the Beastie Boys collided with my love of the written word. The Beastie Boys Book is a masterclass in writing and storytelling. In this episode of ill communication, I’m sharing three important things that the Beastie Boys can teach us about great copywriting. Topics covered in this episode include:The importance of voice and tips for writing in your own unique voice and pe...2024-03-2713 minill communication: copywriting tips & sales strategies for small businessesCrossing the million dollar mark: 7 unconventional success strategies for entrepreneursI am very, very close to hitting an important milestone in my business - crossing the million-dollar mark in lifetime revenue.It’s a pretty huge deal for me, so in this episode of ill communication, I want to share 7 unconventional success strategies for entrepreneurs who are ready to hit that million-dollar mark too. Topics covered in this episode include:The power of seeing women in business succeedThe small trick I do in the mornings to help me become a successful entrepreneurThe support I needed to achieve this suc...2024-03-2013 minill communication: copywriting tips & sales strategies for small businesses3 quick tips to stop procrastinating writing your weekly newsletter [WRITING PROMPT]Ready to stop procrastinating in writing your weekly newsletter? I have you covered! In this episode of ill communication, I’m sharing a brilliant writing prompt with you that can be used in your weekly newsletter, blog post, social content, or to inspire a podcast episode. This episode is short, sweet, and actionable so grab your notebook or a fresh Google Doc and get ready to start writing! Topics covered in this episode include:What this prompt is and why you’ll love itHow to use this writing prompt...2024-03-1306 minill communication: copywriting tips & sales strategies for small businesses7 Simple steps to create a high-performing lead magnet that attracts a flood of buyers to your businessIf you’ve been in online business for even just a minute… you know you need a way to attract ideal buyers or leads to your business. And while you may have followers who double-tap your content, that doesn’t make them qualified leads.That’s where lead magnets and email marketing come in. In this episode of ill communication, I'm sharing seven steps to choosing the right lead magnet to attract buyers to your business. Topics covered in this episode include:Why every business owner needs a great lea...2024-03-0614 minill communication: copywriting tips & sales strategies for small businessesThe 3 essential email sequences service-based businesses needLet’s state the obvious: no matter how big or small your business is, you need an email list. Your email list is a critical asset in your business because it is your list and your data. You own it, and these are your relationships. I know that the idea of having an email list can be overwhelming, So in this episode of ill communication, I want to demystify and simplify the three essential sequences you need in your business.Topics covered in this episode include:Why email mar...2024-02-2813 minill communication: copywriting tips & sales strategies for small businessesWhy copy coaching is helpful for business owners, and what happens on a coaching callWondering if copy coaching is right for you?Live copy coaching is just a part of what we do inside the Joy of Copy Club and my members have said that they love it. In this episode of ill communication, I wanted to share with you a little insider peek into what kinds of topics or questions people can bring to these open coaching calls or Q&A sessions.Topics covered in this episode include:What copy coaching is and what we do during our live copy coaching...2024-02-2109 minill communication: copywriting tips & sales strategies for small businessesWhy the world needs to hear from more women in businessHave you ever struggled with self-confidence and self-worth? You’re not alone in feeling like that. Women are generally socialized and conditioned not to trust our own expertise and when we do, we are often not heard or ignored. It's no wonder we struggle to show up and present ourselves with authority, confidence, and command! In this episode of ill communication, I’m sharing some tips to help you build your confidence muscle and shut down the negative nelly in your brain so that you can start showing up and sharing your voice.2024-02-1410 minill communication: copywriting tips & sales strategies for small businessesHow to remove jargon from your marketing and copywriting (and why it’s a must)It’s time to remove the jargon from your marketing and copywriting! Why? When you use industry jargon and buzzwords in your messaging, you risk alienating your audience and making them feel stupid or left out. So in this episode of ill communication, I want to share a couple of really quick and easy strategies to help you eliminate jargon from your copy and messaging.Topics covered in this episode include:What the studies show about using jargon in your messaging How eliminating jargon...2024-02-0712 minill communication: copywriting tips & sales strategies for small businessesAn honest look at being a copywriter and entrepreneur in 2023 and 2024In this episode of ill communication, I’m sharing a candid look at being a copywriter and entrepreneur in 2023 and 2024. 2023 was definitely harder than I expected, but I have a lot of things I’m excited about in the new year that I can’t wait to tell you about.So grab your favorite drink, have a seat, put your feet up, and get cozy.I’m getting a little personal today.Topics covered in this episode include:The struggles many entrepreneurs faced in 2023T...2024-01-3118 minill communication: copywriting tips & sales strategies for small businessesAre email newsletters still effective in 2024? Email best practices for small businesses.In this episode of ill communication, I’m talking about a critical piece of infrastructure all small businesses need in 2024.I’m referring to your email marketing and email newsletters.I’m sharing everything you need to know about email marketing this year including some email best practices, what’s working, and what’s not working. Plus, I need to alert you to some big changes with email marketing and deliverability that are coming up that you need to know about. Topics covered in this episode inc...2024-01-2417 minill communication: copywriting tips & sales strategies for small businessesHow to use the PAS copywriting formula to sell more (without sounding douchey)As a podcast dedicated to sharing copywriting formulas, it’s a wonder I have made it this far without sharing the formula I’m sharing today. This may be the most famous, most well-known, and most-used copywriting formula of all time.Of course, I’m talking about PAS - problem, agitation, solution. It's a classic, proven formula, but it can be a little problematic. So in this episode of ill communication, I'm going to share a modern and sophisticated approach to using the PAS formula in your sales copy.2024-01-1710 minill communication: copywriting tips & sales strategies for small businesses10 scroll-stopping hooks to get more engagement on your emails and postsIf you’ve ever wanted to figure out the secret to increasing the engagement on your emails or posts, it comes down to this one, super important thing.The hook.In this episode of ill communication, I’m sharing 10 scroll-stopping hooks to get more engagement on your emails and posts.Topics covered in this episode include:How you can lead with something awesome and juicy that your audience wantsHow you can use a cliffhanger at the start of your emailThe power of quot...2024-01-1010 minill communication: copywriting tips & sales strategies for small businessesTop 6 Copywriting Trends for small businesses in 2024Happy New Year, sweet friend! Because it's the New Year, it's the perfect time to celebrate and be grateful for the wonderful things that happened over the past year. It's also a time to reflect on and grieve some of the heartbreaks we might have had in 2023, and it's a good time to think about the coming year. That's why in this episode of ill communication, I'm sharing the top six copywriting trends you need to know for 2024.Topics covered in this episode include:T...2024-01-0313 minill communication: copywriting tips & sales strategies for small businessesA Special Ask Me Anything EpisodeIn this episode of ill communication, I’m doing something a little different. I’m turning the microphone over to you! I put up a social media poll and asked my email subscribers for questions about copy, copywriting, sales, and messaging. So I'm answering a few of those questions in a special end-of-the-year Ask Me Anything episode.Topics covered in this episode include:What even is copywriting? My thoughts on how you can become a great copywriterHow to know if it’s time to hire a...2023-12-2715 minill communication: copywriting tips & sales strategies for small businesses27 ways to infuse more voice and personality into your marketing {Part 3}Welcome to the third and final installment of our mini-series on Brand Voice, Brand Voice Guides, and writing with more personality! In Part 3, you’ll find easy and simple ways to infuse more of your beautiful voice and personality into your copy and messaging. So grab your Mini-Voice Guide and let’s get busy! Topics covered in this episode include:Some surprising places that you can be compelling or interestingFun copy ideas for the buttons on your website Ways to infuse your personality into your products and servicesConversational ways to...2023-12-2014 minill communication: copywriting tips & sales strategies for small businessesHow to create a brand voice guide for your small business {Part 2}In this episode of ill communication, we’re diving into part 2 of a mini-series on refining, defining, and documenting your brand voice - or your verbal identity.Your Brand Voice is the words you use, the tone with which you communicate, the rhythm and cadence of your speech and writing, and your personality. Join me as I lead you through the steps you can take to identify the components of your own unique brand voice.Topics covered in this episode include:How to research and understand what your qu...2023-12-1316 minill communication: copywriting tips & sales strategies for small businessesWhat is a brand voice guide & why small businesses need one {Part 1}In this episode of ill communication, we’re talking about something that improves the impact of your copy, and the effectiveness of messaging. It’s something that helps you stand out and shine in the marketplace… especially in a world where we’re seeing more and more copy generated through AI or bots.Understanding this topic is what separates the great copywriters from the mediocre ones. I’m talking about your brand voice.Topics covered in this episode include:How understanding your brand voice can help you attract your soul...2023-12-0612 minill communication: copywriting tips & sales strategies for small businessesHow to unleash your creative genius in email [Email Teardown]Wondering how you can take your emails to the next level? I’m doing something a little different in this episode of ill communication. I've dug into my email archive and pulled out one of the best emails I've ever written and sent to my list. It had a huge open rate, click-through rate and got a ton of replies and engagement. I will read the email to you and then I'm going to do a teardown, which is where I walk you through the email highlighting or tearing apar...2023-11-2911 minill communication: copywriting tips & sales strategies for small businessesA writing prompt to send to your list, even if you’ve ghosted it for awhileLooking for a writing prompt that you can send to your list, even if you’ve ghosted it for a little while? You’re in luck! In this episode of ill communication, I am sharing a simple writing prompt that is great for creating connection with your audience, building the “Know, Like, and Trust”, and delivering value.Topics covered in this episode include:Why this prompt works even if you haven’t sent an email in a whileWhat this prompt is and how to use it this week Some example...2023-11-2206 minill communication: copywriting tips & sales strategies for small businessesBanish these words from your online marketing (and what to say instead)In this episode of ill communication, I'm getting a little hot and bothered about some words and phrases that need to disappear from our online marketing. These are words that are thrown around willy-nilly without really giving much thought to it. Some of these words and phrases are just plain lazy, and they show you haven't really given much thought to your reader, and it’s time to let them go.Topics covered in this episode include:The words you need to erase from all of your marketing now...2023-11-1512 minill communication: copywriting tips & sales strategies for small businessesThe Business Owner’s Black Friday Cyber Monday Survival GuideAt the time of this episode going live, we are just 2 weeks out from the most lucrative time of the year for many online businesses! Yes, you guessed it- Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. In this episode of ill communication, I'm sharing the business owner's Black Friday, Cyber Monday Audio Survival Guide to help you make the most of this upcoming event, whether you're planning a flash sale or not! Topics covered in this episode include:Why these tips in this episode can be...2023-11-0810 minill communication: copywriting tips & sales strategies for small businessesFinding joy when things are heavyThe world is very heavy right now. Whenever I'm faced with awful news, whether it's in my own personal life or in the lives of humans on the other side of the world. I seem to find a lot of joy in just the tiniest things. So in this episode of ill communication, I wanted to share another episode about what's bringing me joy these days. I hope it might spark something new for you, or help you tune in to even the tiniest thing that could bring you a...2023-11-0109 minill communication: copywriting tips & sales strategies for small businessesIs the Joy of Copy Club right for me?Is the Joy of Copy Club right for you? I’m going to do something a little different today. As you may have heard over the last few episodes, the doors to the Joy of Copy Club are open and welcoming new members.So in this episode of ill communication, I want to share with you a little bit about why I created the Joy of Copy Club and the kind of businesses who join so that you can find out if it’s the right fit for you! 2023-10-2515 minill communication: copywriting tips & sales strategies for small businessesWhat happens when you stop “shoulding” all over your businessEver feel like you have too much on your plate? This is generally one of the top reasons why women business owners work with me privately as their copywriter or inside the Joy of Copy Club. They’re bummed because they’re not sending the emails they know they should, or updating their web copy like they know they should, or launching that flash sale they know they should.They keep “shoulding” all over themselves and their business.In this episode of ill communication, I am shari...2023-10-1809 minill communication: copywriting tips & sales strategies for small businessesWhy women in business need a villageThey say it takes a village to raise a child and that’s absolutely true. It also takes a village to support our aging family members. In fact, I wouldn’t make it without my village in my life and business. I believe all women in business should have a village of support and genuine connections that can help them succeed, and in this episode of ill communication, I’m sharing why. Topics covered in this episode include:Why villages are so important for women...2023-10-1106 minill communication: copywriting tips & sales strategies for small businessesCalling BS on these copywriting myths & misconceptionsWondering what it really takes to write compelling sales copy? There’s a lot of false information floating around out there, and I’m here to tell you not to believe the lies! In this episode of ill communication, I’m calling bullshit on a few myths and misconceptions business women have about writing copy.Topics covered in this episode include:The top myths about copywriting that women have got to stop believingHow long it really takes to write your copy How formal should your writing really be?The secret to becoming unstoppable when it comes...2023-10-0411 minill communication: copywriting tips & sales strategies for small businesses3 ways women can create more ease and reduce overwhelm in your businessDo you ever feel like the pressure to run your business, take care of the house and domestic work, take care of your family, and take care of your health is just… impossible? You’re not alone! In this episode of ill communication, I’m sharing 3 simple ways to create more ease in your business today so that you can reduce the overwhelm and find more peace. Topics covered in this episode include:The impossible pressure on women to juggle it allThe easy hack for reducing decision fatigue when it...2023-09-2712 minill communication: copywriting tips & sales strategies for small businesses[Writing Prompt] Caution! May Cause Side EffectsToday ill communication is on its 60th episode! If it were a person, it would be targeted and inundated by ads and marketing for anti-aging medication, shingles, vaccinations, heart medication, and other drugs to create health and healing in an aging population. And those advertisements would all reference the side effects. This leads me to the writing prompt that I’m sharing today- the side effects of working with you! Topics covered in this episode include:What this writin...2023-09-2006 minill communication: copywriting tips & sales strategies for small businessesHow small businesses can nail Q4 sales - what you need and what you don’tI don’t know about you, but every sales coach and marketer that I follow is talking about how to make it rain in the last quarter of the year. With all the hype and marketing about messaging, launches, and year-end promotions, it might feel like a lot of pressure. If you've been in my orbit for a while, you know I'm all about finding an easier path forward in marketing, copywriting, and sales. In this episode of ill communication, I’m sharing how small businesses can nail their Q4 sales along with what you a...2023-09-1317 minill communication: copywriting tips & sales strategies for small businesses18 out-of-the-box ways small businesses can drive sales with a year end promotionSeptember marks one of the busiest and most lucrative times of the year! Are you ready? My goal with this episode is to inspire you to go out and sell yourself and your services with one of these 18 out-of-the-box ways to drive sales with a year-end promotion.Topics covered in this episode include:Why now is the perfect time to get started launching your new offersMy favorite tactic for finding a reason to run a flash sale or promotionNew and fresh ways to promote your programs or services2023-09-0612 minill communication: copywriting tips & sales strategies for small businessesWhy businesses need the Sales Copy Scorecard [plus a bonus writing prompt]Wondering how effective your sales copy really is? I have a treat for you!In this episode of ill communication, you're going to get a resource to help you check in and assess how your copy and sales strategies are supporting you and your business. And you’ll get a writing prompt that is perfect for this time of year. Topics covered in this episode include:What the Sales Copy Scorecard is and why you’ll definitely want itHow to use the Scorecard to improve your scores (and sales...2023-08-3008 minill communication: copywriting tips & sales strategies for small businesses5 powerful copywriting secrets to skyrocket your salesAre you ready to take your copy to the next level so that you can start getting the sales you have been dreaming of? You’re going to love this episode of ill communication!In this episode of ill communication, I’m sharing a rebroadcast of a conversation I had with the incredible Heather Holloway on her podcast where we talk about 5 powerful copywriting secrets to skyrocket your sales and it is packed with value!Topics covered in this episode include:The power of direct response copywritingThe five C’s...2023-08-2327 minill communication: copywriting tips & sales strategies for small businessesReflections on a year of podcasting (plus a prize giveaway!)Today we are celebrating the one-year anniversary of the ill communication podcast, and I am raising my glass to YOU! I so appreciate you tuning in each week and taking the tips and lessons you learned and implementing them in your communications, your marketing, and your copy. So cheers to you, my friend! Because this episode marks one year of podcasting, I thought I'd share a few reflections and lessons learned, and I'm announcing a fun contest and giveaway you won’t want to miss out on. 2023-08-1612 minill communication: copywriting tips & sales strategies for small businessesTo niche or not to niche? 5 surprising benefits of choosing a niche for your businessLet’s talk about the great debate inside marketing and sales- to niche, or not to niche? In this episode of ill communication, we'll weigh the pros and cons of niching in your business. We'll also talk about how niching affects and influences your marketing and sales. And I'll give you some questions to ask yourself if you want to define or refine your niche a little. Topics covered in this episode include:Why we should try viewing our businesses through the same lens as ecologistsWhy exactly niching down is a...2023-08-0916 minill communication: copywriting tips & sales strategies for small businesses5 surprising ways to build a more sustainable businessDo you ever check in with yourself and ask what kind of a business and life you want to have? How much you want to work, or how much freedom you desire?In this episode of ill communication, I’m sharing a replay of a conversation I had with Elaine Lou Cartas, an award-winning business coach, career coach, and speaker for women of color and allies and the host of the Color Your Dreams podcast. In this conversation, we dove into the 5 surprising ways to build a more sustainable and easy business that you love.2023-08-0245 minill communication: copywriting tips & sales strategies for small businessesMistakes: why you should talk about them [Writing Prompt]You know those days when you're staring at your screen, you know you should send an email to your list, but you don't know what to write about? Or those days when you just want to put in a little bit of effort, deliver maximum value, and maybe move people closer to working with you? If this sounds like you, then make sure to tune in because, in this episode of ill communication, I'm sharing a powerful writing prompt that is so simple and easy to create!Topics covered i...2023-07-2606 minill communication: copywriting tips & sales strategies for small businessesEthical sales and marketing for coaches with Master Coach, Molly ClaireIf you've ever thought writing sales copy feels sleazy or you're worried about doing things wrong, this episode of ill communication is for you. I sat down with one of my past clients and a dear soul, Molly Claire. We had a conversation filled with practical tips to help you write copy that's aligned with your values, speaks to your clients, minimizes harm, and sells your services in an ethical and elegant way. This is a replay of when I was a guest on Molly’s show, The Masterful Coach Podcast and I know you...2023-07-1939 minill communication: copywriting tips & sales strategies for small businessesMy summer re-reading list - the top 5 business and copywriting booksIn this episode of ill communication, you're going to get a list of the most influential books I've read that have helped me grow my business and write amazing copy for myself and for my clients. I'm calling this episode my summer re-reading list because these are books I keep coming back to read year after year after year. If you're looking for a little summer reading or rereading, this episode is for you! Topics covered in this episode include:My favorite read if you’re looking for more ease in your business whi...2023-07-1209 minill communication: copywriting tips & sales strategies for small businessesHow to cut down your time, increase your creativity, and embrace and sell your own genius with Jessica FearnleyIn this episode of ill communication, I’m excited to introduce you to one of my favorite people in online business- Jessica Fearnley! I was recently a guest on her show, The Seven Figure Consultant Podcast, and it was so good that I just had to share it with you in this episode. We cover a few things related to copy and business building, including when to outsource copy or other tasks in your business, common mistakes people make on their websites, and how to combine inspiration with habit to write more effectively. Topics cov...2023-07-0538 minill communication: copywriting tips & sales strategies for small businessesAn easy content hack + a sneak peek into summer episodes on the ill communication podcastWelcome to the Champagne episode of ill communication! It’s the 48th episode of this podcast and it’s my 48th year on Earth, so I thought it was worthy of celebrating! In this special episode, I’m giving you an inside scoop on what to expect from me over the next couple of months.Topics covered in this episode include:The types of episodes you’ll be getting in the futureHow you can get off the content creation hamster wheelHow you can help me celebrate this Champagne episode2023-06-2806 minill communication: copywriting tips & sales strategies for small businesses3 critical tips to help you get ready for fall and year-end sales campaignsRunning a business is kind of like running a long, slow, ultramarathon. It has ups and downs, highs and lows, laughter and tears, and often feeling like you can’t or don’t want to carry on. It’s all about how we prep and set ourselves up for success so we can continue running our businesses and reaching our goals, even when we feel pukey. In this episode of ill communication, I’m sharing 3 critical tips to help you get ready! Topics covered in this episode include:The first...2023-06-2115 minill communication: copywriting tips & sales strategies for small businessesThe power of copywriting to grow your business [Case Study]Still wondering if you should invest in copywriting for your business? In this episode of ill communication, I want to share a case study with you that really demonstrates the power of copywriting to grow your business. I’m sharing the story of one of my clients, Kaye. She is a small boutique fitness business owner and mom of three. So needless to say, she is busy. But investing in copywriting still had a huge impact on her business. It’s possible for her and it’s possible for you too. Top...2023-06-1416 minill communication: copywriting tips & sales strategies for small businessesThe ROI of copywriting: how to decide what you needShould you invest in copywriting support? No matter where you are in your business, you will likely need to invest in some type of copywriting support at some point. In this episode of ill communication, I’m exploring the pros, cons, costs, and benefits of investing in copywriting support for your business. Topics covered in this episode include:The three types of copywriting support you can get for your businessWhen it makes sense to invest in copywriting services and when you should hold offThe ongoing ROI on copywriting serv...2023-06-0713 minill communication: copywriting tips & sales strategies for small businessesCan’t find the time to write sales copy? Here’s why. [Plus a bonus email prompt]Have you been wanting to sit down and write sales copy but find that you just don’t have time? This is a common sentiment I hear from women business owners, and it breaks my heart! In this episode of ill communication, I’m digging into this sentiment and sharing some tips to overcome it. Topics covered in this episode include:The truth about the time it takes to write sales copyWhy I don’t think it’s actually time that’s standing in your way of writing sales copyWh...2023-05-3110 minill communication: copywriting tips & sales strategies for small businessesWant to simplify and streamline your messaging? Here are 3 tips to help Gen Xers write more compelling copyReady to simplify and streamline your copywriting? In this episode of ill communication, I’m sharing three tips that Gen Xers can use to write more compelling copy. I know it can be easy to overthink it, but these tips will help you get it done with simplicity and authenticity.Topics covered in this episode include:The things that get in the way of you writing compelling copyWhy customer voice research is so importantWhy you need to ditch the formal writing and embrace your personalityHow to find the time to actually write your co...2023-05-2409 minill communication: copywriting tips & sales strategies for small businessesHow to grow a profitable business with lazy, low-key launch strategies you actually enjoyIn this episode of ill communication, you're going to find out how I built a multi-six-figure business without any complicated funnels, huge ad spend, massive teams, or major stress. You’ll learn my favorite tools to keep things simple and easy as I’ve grown my business. Plus, I share a way to get your hands on some of my favorite zero-cost, minimal-effort, low-key launch strategies so you can grow your business without spending thousands of dollars on ads or complicated funnels. Topics covered in this episode include:Why you don’t need anythin...2023-05-1718 minill communication: copywriting tips & sales strategies for small businessesThe 5P Flash Sale FormulaThinking about running a flash sale?In this episode of ill communication, I’m sharing one of the best ways to get a little revenue boost or book a few more clients into your calendar. I’m talking about the 5P flash sale formula and why it’s the best way to make your flash sales faster, easier, and more profitable!Topics covered in this episode include:What flash sales are and how they can help give your business a boostWhy you don’t need to discount your products...2023-05-1015 minill communication: copywriting tips & sales strategies for small businessesHow the 1-question survey gives you a constant flow of creative ideas directly from your customersIn this episode of ill communication, I’m sharing how you can get an endless supply of high-converting content ideas straight from your customers' mouths! As any pro copywriter will tell you, the best copy comes from your ideal customers. Topics covered in this episode include:The not-so-secret secret to writing high-converting sales copyMy hack for getting a constant stream of feedback from customersWhere to add this question and how to use it in your businessThis is my favorite super simple hack for getting a constant stream of high-converting copy. Mak...2023-05-0308 minill communication: copywriting tips & sales strategies for small businesses[Writing Prompt] How “Love is Blind” can help your marketingIn today’s episode of ill communication, I’m sharing a quick writing prompt. It’s all about taking what’s trending on social media or the news and using it to create content or copy for your business. Topics covered in this episode include:Why trending topics make great copy or content topicsWhat you can write about depending on your businessHeadline and subject line ideas A word of warning about trending topicsUsing something that's trending in pop culture can be a great hook or idea for your content. Tune in to lear...2023-04-2606 minill communication: copywriting tips & sales strategies for small businessesHow to craft your BFD statement - and why all businesses need oneIn today’s episode of ill communication, I’m sharing a simple and effective marketing tool that will help you amplify your authority and make it so that people want to work with you. I’m sharing how to craft your power statement or your BFD statement- which stands for Big Freakin’ Deal. Topics covered in this episode include:What a BFD statement is and why you need oneHow you can use this statement to grow your businessHow to create your power statementExamples of effective BFD statementsEvery business should have a BFD sta...2023-04-1910 minill communication: copywriting tips & sales strategies for small businessesHow to use the kitchen sink email to provide a value bombLooking for a fabulous email template to use when you want to serve up a real crowd-pleaser? In this episode of ill communication, I’m sharing how to use the kitchen sink email template!This is so easy to use because you're not creating anything new. You're raiding your marketing and content pantry to pull out some tasty favorites and serving them up to your audience in one delicious email. Topics covered in this episode include:What a kitchen sink email isWhat to put in your kitchen sink ema...2023-04-1207 minill communication: copywriting tips & sales strategies for small businesses3 “novel” ways to create authority content with your bookshelfIs there anything better than picking a brand new book off the shelf, peeling it open, shuffling the crisp pages, and catching a whiff of that new book smell?I love books.Books are a great source of inspiration in my life and business, and in this episode, I’m sharing three surprising ways you can use your bookshelf to help inspire you to create authority content. Topics covered in this episode include:What authority content is How to use books to come up w...2023-04-0509 minill communication: copywriting tips & sales strategies for small businessesConfessions of a “failed” launch (Part 2)In the last episode of ill communication, I shared part one of my two-part series where I shared reflections on what worked in my low-key lazy launch to promote Marie Forleo’s B-School program. In this episode, I’m sharing part two of the series. I'm going to share with you the things that did not go well or things I would do differently if I were to get a do-over. Topics covered in this episode include:The first thing I would do differently if I had a do-overMy mistake when it comes to so...2023-03-2913 minill communication: copywriting tips & sales strategies for small businessesConfessions of a "failed" launch (Part 1)Ready for some transparency? In this episode of ill communication, I’m pulling back the curtain on an affiliate promotion I did for B-School, Marie Forleo’s premium business course. I’m breaking down what worked for me and what didn't work for me in the hopes you can find some insights that you can take with you into your business or your next promotion or launch.Topics covered in this episode include:Why I decided to have a low-key, lazy launchHow I leveraged ads, email marketing, and podcast promotionsThe most successful thing I did...2023-03-2218 minill communication: copywriting tips & sales strategies for small businesses5 website mistakes that sabotage your sales - and how to fix themIs your website helping your sales and conversions or hurting them? In this episode of ill communication, I’m sharing 5 website mistakes that kill your conversions and sabotage your sales. These mistakes are likely causing potential customers to bounce away from your website or your sales page, but don’t worry. They are super easy to correct! Topics covered in this episode include:Why the position of your social links could be hurting your conversionsHow to find out if your website passes the five-second test Quick ways to...2023-03-1516 minill communication: copywriting tips & sales strategies for small businessesHow to write a killer About Page with the HELLO FrameworkReady to learn about one of the most important marketing assets in your business and brand? It’s one of the most visited pages on your website and it is notoriously difficult to write. I’m talking about the About Page! In this episode of ill communication, I’m sharing tips on how you can write a killer About Page with the HELLO Framework. Topics covered in this episode include:Why your About Page is so important for your businessWhy customer research is important before you write...2023-03-0815 minill communication: copywriting tips & sales strategies for small businessesWrite stronger copy using the 4-U FormulaReady for a super simple framework that will help you make sure that everything you publish will get eyeballs or clicks? In this episode of ill communication, I’m sharing the 4-U formula. This is a simple framework or formula that's going to help you assess whether your copy is ready to go out into the world. Topics covered in this episode include:What the 4 U’s areHow this formula worksWhat type of copy to use it for This framework is the best way to make su...2023-03-0104 minill communication: copywriting tips & sales strategies for small businessesUse Before After Bridge to close more salesI’ve said it before and I’ll say it again, only rookies write from scratch! The best copywriters in the business spend the majority of our time researching our clients’ offers, our clients’ voices, and our clients’ customers. And then we take that rich research and we plug it into a copywriting framework or formula to assemble a brilliant marketing or sales message.In this episode of ill communication, I’m sharing another simple and super effective copywriting formula that you can use for writing Facebook ads, social media posts...2023-02-2209 minill communication: copywriting tips & sales strategies for small businessesUse this writing prompt to get more engagementAre your creative juices running a little dry these days? Maybe you haven’t sent an email to your list in a little while or you need some ideas for a social media post? If that sounds like you, this episode of ill communication is for you. I’m dropping another writing prompt into your ears today that is perfect for these situations. It’s ideal for nurture and pre-launch content. It helps to build your authority, showcases your expertise, and builds know, like, and trust. It also drops a huge v...2023-02-1506 minill communication: copywriting tips & sales strategies for small businessesWhat is B-School & is it worth it?I’ve spoken a lot recently about Gen X women and it seems like that really resonated with you all because I have seen an uptick in listeners and downloads. In this episode of ill communication, I’m sharing the next episode in this series about Gen X women and small businesses. I’m sharing my experience with B-School, which is an online business and marketing platform by Marie Forleo. You’ll learn what it is, whether it’s worth investing time, money, and energy into, and the special way that I c...2023-02-0815 minill communication: copywriting tips & sales strategies for small businessesReality Bites: 5 things I wish I knew before starting my business as a Gen XerThinking about starting a business of your own?In this episode of ill communication, I’m sharing the five things I wish I knew before starting a business. I’m sharing the good, the bad, and the fugly! What you’re going to hear is how I built a super chill multi-six-figure business as a Gen-Xer. I’m currently celebrating five years as a business owner, which, if you look at the stats, is a pretty big deal! I’m also celebrating a financial milestone. A...2023-02-0118 minill communication: copywriting tips & sales strategies for small businessesThe X Factor - Why Gen X women are an untapped marketToday, I’m getting on my soapbox. They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the best and possibly the highest hair. We are Gen X. In this episode of ill communication, I’m talking about the generation that’s largely left out of marketing and advertising campaigns. So if you want some insights into an untapped economic power and marketing opportunity, this episode is for you. The tru...2023-01-2509 minill communication: copywriting tips & sales strategies for small businessesWhat is copywriting and why is it important? (Plus a bonus tip!)Wouldn’t you like to have an easy button to generate new content ideas? Something that could instantly generate ideas that would appeal to your audience? And wouldn’t it be great if that button was free? In this episode of ill communication, I’m sharing that easy button content generator with you and I’m providing a live example of how to use it! There's a funny thing that happens when you're writing copy and creating messaging and getting ready to hit publish. Either you completely forget all of your gr...2023-01-1810 minill communication: copywriting tips & sales strategies for small businessesStumped about what to write? Think about what drives you crazy.I’m coming in hot today with a super juicy writing prompt! This prompt is perfect for writing nurture emails, blog posts, social media content, and pre-launch content, which is the content you share in the lead-up to a promotion or launch. You just write about what drives you crazy. That’s it! What makes you mad? What burns you up about your industry or competitors? After you dig into what’s problematic, you showcase your values or share your approach to the issue and show readers why you’re unique...2023-01-1105 minill communication: copywriting tips & sales strategies for small businesses5 crucial copywriting trends for 2023Happy New Year! Because it’s the first episode of 2023, I thought it would be a great time to talk about the copywriting trends for the year ahead. These trends will undoubtedly have an impact on your business, how you market, how you launch, and what to expect for sales. So in this episode of ill communication, I’m sharing the top five crucial copywriting trends for this year. It’s my intention that you can leverage these trends right now as you’re making your 2023 business plans. The days...2023-01-0413 minill communication: copywriting tips & sales strategies for small businesses5 powerful business lessons I learned from launching a podcast in 2022Welcome to the 22nd episode of ill communication! I launched this podcast on August 23rd, and it’s one of the most exciting and scary things I did in 2022. Honestly, it’s been a pretty fun ride! Because it’s the end of the year, I want to take some time to reflect on what it’s been like to launch a podcast, what’s working, and what’s not working. So in this episode of ill communication, I’m sharing some of the biggest lessons and takeaways I learned that I think are important for a...2022-12-2815 minill communication: copywriting tips & sales strategies for small businessesDon’t write from scratch! Use the ACCA copywriting formula to get more sales and donations.There is a common saying in the copywriting world: only rookies write from scratch.Seasoned copywriters like me never start with a blank page. We typically have a considerable amount of customer research which gives us all of the messaging and words we need to write. And when we match that customer research with a copywriting formula or a framework, the copy is assembled into a sales message that's designed to connect and convert.In this episode of ill communication, I’m sharing a copywriting formula that’s perfect for...2022-12-1409 minill communication: copywriting tips & sales strategies for small businesses3 tips to prepare your business for a holiday breakNow that Black Friday, Small Business Saturday, and Cyber Monday promos are complete, you’re probably turning your mind to the end of December. For many of us who are entrepreneurs, that means lining up as much business as we can in the remaining weeks of the year and preparing to take a few days or even a few weeks away from our businesses over the holidays.It’s so important to build in time away from our businesses so that we can spend precious time with our loved ones or just give...2022-12-0710 minill communication: copywriting tips & sales strategies for small businessesHow to use the 9-word email to get more clientsReady for a very powerful sales email copywriting formula? In this episode of ill communication, I’m sharing the shortest and most effective email you could write all year. I promise, if you use this magic formula the right way, you’ll revive some of the prospects who have been languishing in your sales pipeline for a while. This episode could bring in a couple of new clients by the end of the year! This famous email formula is called the 9-word email. I personally have been using it for at least 4 years...2022-11-3008 minill communication: copywriting tips & sales strategies for small businessesHow to get the most out of Black Friday - even if you’re not selling anythingIf you’re planning a Black Friday promotion, you’ve probably written your emails, ads, and sales pages, and are busy testing your tech to make sure everything’s connected and ready to go.You’ll want to bring your A-game to your emails and ads because you’ll be fighting for attention. Make sure to check out my previous episodes linked below to help you prepare. However, if you, like me, aren’t planning to participate in Black Friday or Cyber Monday promotions, you can still leverage this weekend to your advantage. 2022-11-2308 minill communication: copywriting tips & sales strategies for small businessesUse this 1 tip to create MULTIPLE pieces of contentThis episode of ill communication is going to inspire some amazing content for your email list, social media posts, and articles or blogs! It's a writing prompt you can actually use many times throughout the year with just a few simple tweaks to the formula.This formula is amazing for delivering value, showcasing your expertise, and building know, like, and trust from your readers. It’s particularly great to send during the pre-launch phase of a big sale you might be planning. Just grab the prompt and fill in the blank. This one wri...2022-11-1605 minill communication: copywriting tips & sales strategies for small businessesHow to simplify copywriting AND get more salesSimplicity is the secret to sales, and in this episode of ill communication, you’re going to find out why. The last thing you want to do is overwhelm your reader or sales prospect with too many choices. You don’t want to have a metaphorically jam-packed shelf of offers that makes your readers confused and so paralyzed about the choice that they choose to leave. That’s why today’s episode about the rule of one is so important. The rule of one is the foundation for all great copywriting. It reminds us...2022-11-0910 minill communication: copywriting tips & sales strategies for small businesses6 surprising tools to grow your business & write million-dollar copyAre you looking for the perfect tools for your business? If you’ve ever been pregnant, you know that there are some baby gear items that need to be purchased. Back when I was pregnant with my first kid, there was one essential item that I told my husband he must purchase before the baby arrived, and that is my Miss Silva Espresso Machine. This espresso machine has brought my husband and I so much joy and it is now one of my most important business tools today. It fuels me to creat...2022-11-0212 minill communication: copywriting tips & sales strategies for small businessesHow to write a compelling sales message without being cheesy or sleazyImagine being able to write a compelling, emotional sales message that doesn’t come across as sleazy or icky. What if you could whip up that sales message quickly and have it strike the right note with your prospective client? And when you write this message, it gets your reader to take the action you want them to take, whether it’s to book a call, click a link, or push the buy button. That’s exactly what you’re going to learn how to do in this episode of ill communication. I’m sharing a powerful copywriting...2022-10-2606 minill communication: copywriting tips & sales strategies for small businessesA writing prompt for every day of the yearThis episode of ill communication is going to help you come up with content for any day of the year. As you may know, about once a month on the podcast I share a writing prompt to give you a little inspiration for what to write about. Whether you’re looking for an idea for an email, blog article, or social media post, this writing prompt has saved me many times when I’m brain-dead and can’t think of what to write. The best part is that this writing prompt is so simple...2022-10-1905 minill communication: copywriting tips & sales strategies for small businessesIncrease your email open rates with these proven strategies (Part 2)Last week, at the end of the episode, I let you know that if you tune in this week I will share some formulas for writing subject lines - including my favorite one. That is a technique called an open loop. You’ll see this technique used frequently in movies and T.V. shows. The cliffhanger entices you to come back for more, which is why it’s one of my favorite subject line formulas. In this episode of ill communication, I’m sharing part 2 of my mini-series to increase your email open rates. L...2022-10-1212 minill communication: copywriting tips & sales strategies for small businessesIncrease your email open rates with these proven strategies (Part 1)Think about the mail you’ve received recently… I’m talking about snail mail. If you’re like me, you probably get a lot of bills. You can just tell by the envelope when it’s a bill. They all look official, ominous, and boring. You also probably get plenty of junk mail and fliers. My favorite kind of mail, however, is something that I rarely receive any more. It’s a letter from a friend or family member, a postcard, or an actual envelope with unique handwriting. This is the kind of mail I open immediately because I’m s...2022-10-0509 minill communication: copywriting tips & sales strategies for small businessesTriple Trouble - why you should follow the Rule of 3 in copywritingWhat do the Beastie Boys, Rice Krispies, and the movie 9 To 5 have in common? If you guessed that they were a few of my favorite things, you wouldn’t be wrong! However, these are all brilliant examples of a powerful writing and marketing principle that will help you write memorable, effective, and entertaining sales copy. In this episode of ill communication, you’re going to find out why the rule of three is a powerful tool to have in your marketing toolbox. You’ll begin to use it to strengthen your message and after this episode...2022-09-2806 minill communication: copywriting tips & sales strategies for small businessesThe NEW 5Cs of copywriting - a modern refresh of Bob Bly’s brilliant formulaReady to write effective sales copy? In this episode of ill communication, I’m providing you with a checklist to help you write effective sales copy. You’ll use this checklist to help you prepare for writing and to help you edit your writing before you hit send or publish. You’ll learn this with the 5 Cs of copywriting. If you’re a digital marketer or copywriter, you might have heard of Bob Bly’s copywriting formula. It is a beautifully succinct way of explaining the foundations of great sales copy. I think Bob’s formula...2022-09-2109 minill communication: copywriting tips & sales strategies for small businesses3 signs you need to use a writing promptNeed inspiration for what to write? You’re in the right place because I’m coming in hot with your monthly writing prompt.As a refresher, a writing prompt is something that gives you inspiration for what to write in your next email, blog, or social media post. The writing prompt I’m sharing is perfect for building the “know, like, and trust” factor with your audience and building your authority. It’s an especially good piece of content to include in the pre-launch phase of your sale or promotion. This prompt will help you answe...2022-09-1403 minill communication: copywriting tips & sales strategies for small businessesThe trouble with THAT (and other words to cut from your copy)Want to make your copy sound a little more elegant? Earlier on in my career, I learned the simplest and easiest trick for this. In this episode of ill communication, we are talking about the trouble with “that.” You may be surprised to find you can eliminate it (and other unnecessary filler words) from most of your copy, and it still reads the same while sounding so much better. It’s surprising how much it comes up in our language and how we actually don’t need to use it very often. “That” is a filler word. I...2022-09-0707 minill communication: copywriting tips & sales strategies for small businessesThe Mary Poppins of copy formulas - “Practically perfect in every way”Want to learn about a copy formula that you can use for practically anything? In this episode of ill communication, we are talking about the Mary Poppins of copy formulas. In the movie, Mary Poppins measures herself, and it says she is “practically perfect in every way.” I love this saying, and it’s why I named this episode after Mary Poppins. I’m sharing a copywriting formula with you that is practically perfect in every way for almost every piece of copy you need to write. There are dozens and dozens of copywriting formulas that you c...2022-08-3109 minill communication: copywriting tips & sales strategies for small businessesWhat is ill communication & how it will help grow your businessWelcome to the ill communication podcast! I’ll be honest, when I learned that I had to dedicate this first episode to talking about myself, I got all up in my head. I don’t want to talk about myself! I don’t know what to say or if you’ll even be interested in hearing it. If you’re an entrepreneur or a woman in business, I have no doubt you can relate to the little gremlins that pop up in our minds and make us question our worth or expertise. We second guess ourselves an...2022-08-2410 minill communication: copywriting tips & sales strategies for small businessesHow to write your bio with the 5 Sentence FormulaDo you love your bio? As business owners, a bio is something we all need, and it’s one of the first things we write for our business. We use it for our website, social media, speaking engagements, podcast interviews, and more, so naturally, it’s something many of us write and rewrite over and over.Even though it’s one of the first things you’ll write as a professional, it’s often the hardest. So, in today’s episode of ill communication, I am sharing a simple formula for writing a bio you love. Your bio is...2022-08-2410 minill communication: copywriting tips & sales strategies for small businessesInstantly level up your copy with the Rule of YouAre you looking for a super simple tip to transform your copywriting? In this episode of ill communication, I am sharing a simple and actionable tip you can use to improve your copywriting today. Using this tip will instantly make your copy more relatable and enjoyable for your reader, and it will help you turn boring corporate copy into engaging and conversational copy.Ready for the tip? It’s called the Rule of You. It helps you make sure that you’re talking about your audience and their needs rather than yourself in your c...2022-08-2407 minill communication: copywriting tips & sales strategies for small businessesCan't think about what to write? Use this tool.Do you ever have one of those days where you know you should send something to your email list but you don’t really know what to write? So often in our businesses, we struggle to come up with content that our audience will enjoy. We overthink and get overwhelmed about what to write. If this sounds like you, you’re in the right place. In today’s episode of ill communication, I’m sharing a simple tool to help you get those creative juices flowing so that you can get out of your head and get wo...2022-08-2405 minill communication: copywriting tips & sales strategies for small businessesill communication trailerAs a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write?You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team… there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off...2022-08-1602 min