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Kimberley Seldon

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Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 459 | How Systems Help Interior Designers Escape Overwhelm with Kimberley SeldonWhat would it take for your interior design business to run smoothly—without you being involved in every decision, every email, every crisis? In this episode, Kimberley Seldon shares how she went from burnout and bottlenecks to spending a full month in Barcelona while her business continued to operate beautifully in her absence. This is not a story about working harder. It’s about installing repeatable systems, clear responsibilities, and structured communication so your firm stops depending on you for every answer. Kimberley walks through the exact frameworks that replaced overwhelm with clarity and turned a chaotic workflow into a cons...
2025-12-1413 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 458 | The 12-Month Marketing Plan Every Interior Designer Needs with Daniela FurtadoIf your marketing plan for your interior design business feels like “post more” or “try harder,” this episode is the reset you need. Kimberley Seldon and marketing strategist Daniela Furtado break down a practical, high-impact 12-month marketing plan designed specifically for interior designers who want more visibility, more ideal clients, and more consistent inquiries. This roadmap cuts through the noise and replaces random, reactive marketing with a clear, strategic approach you can actually maintain. From choosing a profitable niche to improving your Google Maps ranking, optimizing your website, and turning case studies into client-magnet content—Daniela and Kimberley show you what to do...
2025-12-0831 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 457 | How to Scale Your Interior Design Business by Making Yourself Irrelevant with Kasim AslamWhat if the key to earning more in your interior design business was doing less? In this electric conversation, Kimberley Seldon sits down with entrepreneur and former Google Ads mogul Kasim Aslam, who scaled and sold an eight-figure business by mastering one skill designers desperately need: making himself irrelevant. Kasim explains why most creative professionals trap themselves in jobs instead of building real companies—and how to break that cycle by letting go of control, leveraging your team, and building systems that generate revenue without your constant involvement. His take is blunt, funny, and packed with insights that will challenge ev...
2025-12-0136 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 456 | From Busy to Bliss: How Interior Designers Can Work Less and Profit More with Lori SteevesWhat if the secret to a more profitable interior design business is doing less, not more? In this inspiring episode, Kimberley Seldon reconnects with designer and former BOD™ member Lori Steeves, who made a bold shift: stepping away from high-stress renovation projects and choosing the work she genuinely loves. The result? More creativity. More joy. More profit. Lori shares how she reframed success, stopped glorifying busyness, and rebuilt her business around fulfillment, not frenzy. With systems that support her, a team she trusts, and the courage to say no strategically, she created a design practice that protects her time, energy, an...
2025-11-2436 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 455 | Solutions, Not Options: How Interior Designers Lead with Confidence with Laura SteinGreat clients don’t want endless options—they want a confident expert who can guide them to the right solution. In this episode, Kimberley Seldon sits down with celebrated designer Laura Stein to explore why offering too many choices dilutes your authority, slows down projects, and leaves clients feeling overwhelmed. Laura shares how narrowing your focus, standing firmly behind your design decisions, and aligning your brand voice with the clients you want to attract can completely transform your client experience. From asking smarter questions to understanding true motivations, this conversation shows you how to lead with clarity, conviction, and professionalism. If y...
2025-11-1747 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 454 | Your Operations Manual Is More Valuable Than You Think with Michael Kreuser & Marli JonesIn the interior design industry, clarity is power—and a well-built operations manual may be the most valuable asset in your entire business. In this episode, Kimberley Seldon is joined by design duo Marli Jones and Michael Kreuser, who share how clearly defining roles, documenting responsibilities, and building strong systems has allowed their firm to function smoothly and creatively. Whether you're running a partnership, leading a team, or operating solo, the way you divide tasks determines everything: profitability, stress levels, project quality, client satisfaction, and your ability to scale. Marli and Michael reveal how they delegate procurement and project management, ma...
2025-11-1046 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 453 | The Power of Professional Photography for Interior Designers with Candice BrookeProfessional photography isn’t a luxury for interior designers—it’s a growth strategy. In this episode, Kimberley Seldon and interiors photographer Candice Brooke dive into the transformative power of high-quality imagery and how it impacts everything from client attraction to project visibility to your firm's perceived value. Candice shares expert insights on preparing your space for a shoot, creating a strategic shot list, and collaborating effectively with photographers who understand the interior design industry. You’ll also learn how to maximize your images across platforms—from your portfolio and website to social media and press opportunities—so your work gets the att...
2025-11-0332 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 452 | How AI Is Transforming Interior Design with Nithya SubramaniamAI is no longer a futuristic idea—it’s a practical tool reshaping how interior designers work, create, and deliver value. In this forward-thinking episode, Kimberley Seldon speaks with Nithya Subramaniam, an architect turned product and experience designer, about the real ways AI can transform your design practice today. Rather than replacing designers, AI has the power to enhance creativity, reduce repetitive tasks, improve decision-making, and streamline entire workflows. Nithya breaks down how AI tools can generate spatial concepts, evaluate environmental conditions, integrate data for smarter solutions, and help designers iterate in real time. From climate adaptation to sustainable materials, AI i...
2025-10-2739 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 451 | You Are a Brand: Confidence, Clarity & Client Trust with Bruce Philp (Part 2)Originally aired in 2017, this classic conversation with branding expert Bruce Philp remains just as relevant today. In Part 2 of You Are a Brand, Bruce Philp and Kimberley Seldon explore what happens when interior designers stop minimizing their value and fully step into the authority their clients are looking for. As Bruce says, “Taking yourself seriously has power. It says you are playing a longer game.” When you embrace your brand with intention, you signal confidence, clarity, and leadership—qualities clients instinctively trust. And when you allow imposter syndrome to run the show, you risk sending the opposite message. This episode dives...
2025-10-1952 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 449 | Do You Want Fries With That? Upselling & Cross-Selling Strategies for Interior DesignersUpselling and cross-selling aren’t pushy sales tactics—they’re powerful tools that allow interior designers to elevate the client experience and grow revenue without adding more hours to their workload. In this episode, Kimberley Seldon breaks down how to confidently recommend premium products, enhancements, and complementary services that genuinely improve project outcomes. You’ll learn how to identify high-impact opportunities within your existing projects, how to present upgrades with integrity, and how small suggestions can turn modest jobs into remarkable results. With the right mindset and language, upselling becomes an act of service—helping clients get the best version of their p...
2025-10-0621 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 450 | You Are a Brand: How Interior Designers Build Trust & Visibility with Bruce Philp (Part 1)Originally aired in 2017, this foundational conversation with branding expert Bruce Philp remains essential listening for any interior designer wanting to strengthen their identity, increase client trust, and build a brand that stands out. As Bruce puts it, “People don’t buy our product. They buy the belief that we can create and deliver the product. They buy our brand.” In Part 1, Kimberley Seldon and Bruce Philp explore why branding is far more than a logo or tagline—it's the belief system your clients choose when they hire you. You’ll learn the core elements of a healthy brand, how small business o...
2025-10-0646 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 448 | Elements of Timeless Style: Designing Interiors That Endure with Erin GatesIn this episode of the Business of Design® Podcast, Kimberley Seldon sits down with interior designer and bestselling author Erin Gates to explore the principles behind Elements of Timeless Style. Erin shares how to create interiors that feel fresh today while aging gracefully—spaces rooted in quality, personal story, and thoughtful design rather than fleeting trends. From navigating the emotional experience of building a home to fostering a smooth and collaborative client process, Erin offers practical insights for designers who want their work to feel meaningful, enduring, and deeply personal. You’ll learn why flexibility matters, how to plan for inevi...
2025-09-2932 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 447 | Five Business Lessons Every Interior Designer Needs with Diana WagenbachSome of the most valuable business lessons come from hard-earned experience—and in this episode, interior designer Diana Wagenbach shares the insights that transformed her business from overwhelmed to overjoyed. Kimberley Seldon sits down with Diana to break down five game-changing takeaways that every designer can apply, no matter where they are in their journey. Diana talks about why waiting for the “perfect system” only slows you down, and how starting with the tools you have can spark real momentum. She sheds light on one of the biggest profitability killers in the industry—not tracking your time—and explains how consistent...
2025-09-2137 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 446 | Procurement for Profit: How Interior Designers Maximize Margin with Jennifer VanderMeerProcurement shouldn’t be a financial burden—it should be one of the most profitable parts of your interior design business. In this episode of Business of Design®, Kimberley Seldon speaks with Jennifer VanderMeer, a longtime interior designer who now works on the supplier side with Aquavato, a global leader in luxury plumbing. Jennifer shares the procurement strategies that allow designers to offer concierge-level service while increasing profitability—not sacrificing it. From understanding MAP vs. MSRP to strengthening vendor relationships, Jennifer reveals the insider knowledge most designers never get access to. You’ll learn how trade pricing really works, how strong su...
2025-09-1436 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 445 | Risk & Reward: How Park & Oak Built a Thriving Multi-Stream Interior Design BusinessWhat happens when interior design meets entrepreneurship, experimentation, and bold creative vision? In this inspiring episode, Kimberley Seldon sits down with Christina Samatas and Renee DiSanto, the powerhouse duo behind Park & Oak, to explore their ten-year journey from independent designers to leaders of a thriving design, retail, and event brand. Their story is a masterclass in taking risks, embracing pivots, and building multiple income streams that support and elevate their core design business. Christina and Renee share how they followed intuition rather than a traditional roadmap, why collaboration became their competitive advantage, and how saying yes to new opportunities—even im...
2025-09-0829 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 444 | Why Interior Designers Should Add Landscape Design to Their Scope with Steve GriggsOutdoor spaces aren’t separate from interior design—they’re a powerful extension of it. In this episode, Kimberley Seldon speaks with landscape architect Steve Griggs, who has spent more than 40 years transforming backyards into beautiful, functional sanctuaries. Steve makes a compelling case for why interior designers should integrate landscape design into their scope of work (SOW) and partner with landscape professionals from the very beginning of a project. By collaborating early with builders and landscape architects, designers can ensure cohesive, elevated results that clients are willing—and eager—to invest in. Steve shares practical insights on budgeting, hardscape planning, and how ou...
2025-09-0134 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 442 | From Hustle to Sustainability with Kimberley SeldonIn this episode, Advocate in Chief, Kimberley Seldon, shares the story of my personal burnout moment—right in the middle of what should have been a dream project. She opens up about the emotional toll of saying yes too often, working past capacity, and losing the spark that made her fall in love with design in the first place. You’ll hear about her efforts to shift from hustle to sustainability and how that helped her reclaim her energy and restructure her business. In this episode we learn: - burnout doesn’t always look like a breakdown—it can happen quietly...
2025-08-1927 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 431 | 5 Smart Moves when Business is Slow with Kimberley SeldonSlow season got you feeling... stuck? You're not alone. In this episode, our Advocate-in-Chief  shares 5 smart moves every interior designer can make when work slows down. From reconnecting with past clients to finally creating that operations manual, these are actionable, empowering steps to help you emerge from any lull stronger, sharper, and ready for whatever’s next. Whether you're in a rut or just need a reset, this is the pep talk you didn’t know you needed. In this episode we learn: - why former clients are your most valuable leads—and how to reconnect without being salesy - what go...
2025-06-0321 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 428 | You Keep Telling Yourself That with Kimberley SeldonLet’s be honest, some of the most powerful forces holding us back aren’t external. Our negative self-talk contributes to lackluster results and keeps us stuck. The messages may sound harmless, even reasonable, overtime they will erode your self-confidence and hamper your success. Change the message, you change the momentum. In this episode we learn:  how negative self-talk quietly sabotages your business growth  the real cost of staying stuck in a negative mental loop  how to identify the limiting stories you keep telling yourself  what it takes to shift your mindset and reclaim momentum Business of Design® is your blueprint for...
2025-05-1332 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 423 | Double Your Profits with Kristen ApicernoEver worried that you’re charging too much? Of course you have. You’re an interior design professional! But no more says Kristen Apicerno. Kristen, a Kimberley Seldon disciple, initially struggled with charging appropriate fees for her services. She felt that charging a project management fee was "double dipping" and peers and other professionals agreed. This erroneous attitude severely limited her earning potential, that is, until she joined BOD™. Once she implemented the systems, she realized she was undercharging and tackling the most challenging parts of the project for free.  Hear her story of meteoric success.  In this episode we learn: ...
2025-04-0849 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 412 | Warning Signs with Kimberley SeldonHow do you know when the s%*&’s about to hit the fan? Are there warning signs, and if so, what are they? Kimberley shares her recent experience of being evacuated in the LA fires and relates it to preparedness when it comes to knowing your business is in trouble. In this episode we learn: - by the time your business is in trouble, the chances are you missed multiple warning signs - your P&L can act as an early warning protection system - analyzing incoming inquiries is your number one assessment tool - before it gets dire, get bu...
2025-01-2121 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 409 | Stuff You Think You Know with Kimberley SeldonJust because you’ve been doing it that way for years doesn’t make it the best way. Don’t surrender to so-so, when amazing is just around the corner. In this episode we learn: - top assumptions that need replacing - when it’s time to abandon a method of working - why new systems can fast track you to new success Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/membership
2024-12-3139 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 408 | My Next Tattoo with Kimberley SeldonKimberley contemplates a tattoo for the new year, while sharing wisdom from the season’s best podcasts.  In this episode we learn: 1. systems don’t complicate your life, they remove friction 2. no is a complete sentence 3. let me look into that 4. design with intention, not just for attention 5. is this an insurmountable problem 6. when you are speaking to everyone, you are speaking to no one 7. the client’s wish list never aligns with the client’s budget 8. beware of toxic positivity 9. never be more concerned about your client’s money than you are about your own 10. feel awkward for 15 seconds, and see wha...
2024-12-2424 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 400 | 20 Years of Business Of Design®Join Kimberley and Team BOD™ at High Point Market for a rehearsal of 20/20 Vision, Be the Expert. Yes, you can run a wildly successful and profitable business. It’s easier today than it’s ever been. In this episode, you’ll get a sneak peek at the 20 systems Kimberley shared to celebrate 20 years of Business of Design®. You’ll learn what it takes to be the expert and how that benefits your clients. You’ll hear systems and strategies to implement, and the motivation required to boost yourself to the next level. If you weren’t able to join us live at High Poi...
2024-10-2929 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 398 | Hourly, Flat, Hybrid Contracts with Kimberley SeldonNot all contracts are created equal. An hourly fee contract has distinct advantages but so does a flat fee contract. Then there’s the hybrid contract. Which one is right for you? To be honest, it doesn’t matter which you use. All work effectively, provided you know how to calculate required funds, how to ask for the required funds and how to maintain control of the funds. In this episode we learn: - BOD™ finally has an ebook and an audio book - which contract is right for you—hourly, flat, hybrid - learn how to ask for the money yo...
2024-10-1523 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 394 | Run Your Business with Kimberley SeldonThe wait is over! BOD™ Run Your Business has arrived. In this episode, Advocate-in-Chief Kimberley Seldon shares her journey over the past two years, offering key insights into crafting the ultimate playbook for running a successful business. In this episode we learn: - what’s inside Kimberley’s latest book and how it applies to your business - everything starts with your money mindset and limiting beliefs - expertise comes through systems - hourly fees vs. flat fees, which should you use - how to embrace a standardized contract Success is not an accident. It's a strategy. Business of Design® is that...
2024-09-1727 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 389 | Deficiencies with Kimberley SeldonSomething's gone wrong on the project. Of course something's gone wrong on the project. It's a project, so you can rely on errors, omission and upsets. Don't let it throw you. Deficiencies are part of the business of design. In this episode we learn: - deficiencies are 100% guaranteed to happen - it is impossible to prevent most deficiencies from occurring - during the project, you and your team will prevent hundreds of deficiencies by maintaining systems - deficiencies can be the worst part of the job, stay on top of them Success is not an accident. It's a strategy. Business...
2024-08-1321 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 384 | The Customer Is Not Always Right with Kimberley SeldonWhat do you do when you find yourself with clients who want you to provide everything on their wish list for a fixed amount? They have a budget in mind, and it seems reasonable to them that you should be able to stretch their budget to include everything. Hmmmmm. Let’s hear how Kimberley solved this issue on a recent project.    In this episode we learn: - clients are not expert in running design projects, you are - tell them how to spend their money in a satisfying way - remind them how indecision costs them money - forget the kids...
2024-07-0924 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 381 | 3 Random Thoughts with Kimberley SeldonKimberley shares some random thoughts from recent coaching calls and client projects. See if you can relate. In this episode we learn: - be like Taylor and make a bold change - good stands in the way of great - no contract will protect you if you don’t follow the rules - you are the expert, direct clients to spend money in a way that will bring them the best value Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast
2024-06-1825 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 369 | Be the Expert with Kimberley SeldonIt's not how many years you've been in business. It's not how many clients you’ve serviced. It's not even about always knowing what to say to your clients or trades or staff. Being an expert begins with mindset. If you develop the mindset of an expert, you will become an expert. How do you develop an expert’s mindset? By relying on written, repeatable systems that support your business and life goals. In this episode we learn: - I am the expert I am the prize. - I am on a mission to help. - I can only do that...
2024-03-2630 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 364 | 24 Qs for 2024 Part 4 Staff with Kimberley SeldonIn this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff. In this final episode, Cheryl will ask Kimberley 6 questions about staff. 1. Did you ever have trouble keeping staff? 2. What’s the secret to retaining staff? 3. We’ve heard you say you suck at hiring. Why? 4. What is the hardest thing about delegating? 5. What is the best part about delegating? 6. Can you list the pros and cons of employees vs. contractors? Success is not an accident. It's a strategy. Business of Design® is that strategy. Become...
2024-02-2030 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 363 | 24 Qs for 2024 Part 3 Business with Kimberley SeldonIn this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff. In this episode, Cheryl will ask Kimberley 6 questions about business. 1. What is your favorite line in your contract? 2. What is the first change you would recommend to a designer who is new to systems? 3. What is the most common way that designers leave money on the table? 4. Can you share your most recent aha moment? 5. What part of your finances took you the longest to understand, but once you did it’s now a crit...
2024-02-1330 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 362 | 24 Qs for 2024 Part 2 Projects with Kimberley SeldonIn this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff. In the episode, Cheryl will ask Kimberley 6 questions about projects. 1. What is your favorite part of any project? 2. What is the newest system you’ve implemented? 3. What’s a system you’ve tried, but would not recommend? 4. What is the most underrated step in the BOD15? 5. What is the most common question you get about the BOD 15? 6. What’s on the other side of using systems? Success is not an accident. It's a strategy. Business o...
2024-02-0631 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 361 | 24 Qs for 2024 Part 1 Clients with Kimberley SeldonIn this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff. In the first episode, Cheryl will ask Kimberley 6 questions about clients. 1. What is your go-to line when it comes to working with clients? 2. What is a go-to example you use to set client expectations at the start of the project? 3. What is the hardest thing you’ve ever had to tell a client? 4. What is the best or most important thing you’ve learned from a client? 5. After Step 1 and 2, what is the most critic...
2024-01-3028 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 360 | Be the Expert with Kimberley Seldon Live at IDS TorontoIn this episode, recorded live at IDS Toronto 20204, Business of Design® Advocate in Chief, Kimberley Seldon, spoke to a sold-out crowd on being the expert. Confidence in your expertise is the first step in creating the successful interior design business you deserve and desire. By building confidence, you’ll be able to honor your value, charge appropriate fees and generate profit year after year. From the position of expert, you can confidently offer your talents and skills to the clients you serve and earn a robust living. Success is not an accident. It's a strategy. Business of Design® is that stra...
2024-01-2340 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 356 | Infancy To Maturity with Kimberley SeldonThe journey to running a mature, profitable design firm is rarely an easy one. In this episode, Advocate-in-Chief, Kimberley Seldon shares some anecdotes on the path to success. In this episode we learn: - clients will follow whatever rules you give them, so don’t give them lousy rules - years on the job does not guarantee success or even progress - sometimes our job is to say no, early in the project - the surest way to destroy project success is to allow clients to take the lead Success is not an accident. It's a strategy. Business of Design® is...
2023-12-2626 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 351 | Yes, You Can with Kimberley SeldonWhether you think you can, or you think you can’t, you’re right. Henry Ford In this episode we learn: - what’s holding you back is within your power to change - you don’t have to make every mistake yourself - change it now, don’t wait for new years’ resolutions
2023-11-2117 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 347 | Are You Making Your Clients Work with Kimberley SeldonIf you are working in or working towards delivering a luxury experience to clients, then think carefully before asking them to complete some task on your behalf? Measure the mattress, pick up tiles, receive deliveries…all of these tasks are better left to professionals and not your clients, so says Kimberley. And by the way, she has a lot of opinions in this episode. In this episode we learn: - watch where you put the monkey - even if a request sounds simple, avoid asking your clients to work for you - anticipate future project needs and you’ll look like...
2023-10-2424 minSingle Serves Podcast
Single Serves PodcastSingle Serves ep. 405 - Seldon on Running a Profitable BusinessKimberley Seldon is the founder of Kimberley Seldon Design Group, an interior design firm with offices in Toronto and Los Angeles.    In addition to her design practice, she runs Business of Design, an online learning platform she started to help other professionals in the design field to become financially successful, with the stated goals that designers running their own practices should aim at making 6-figures salaries.   I wanted to have Kimberley on the podcast to discuss how she and others have accomplished that, as financial viability should be the foundation of any design business.   About the podcast: Single Serves is a podcas...
2023-09-2627 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 342 | The Stairs with Kimberley SeldonIn this solo episode, Kimberley shares a current job frustration. She asks the question, how complicated can it be to make over a set of stairs. The answer may surprise you. In this episode we learn: - there's no such thing as an easy job - working with a reliable team of professional trades is the best way to ensure projects run smoothly Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast
2023-09-1923 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 336 | Exploring Tension with Kimberley SeldonNone of us wants to live with constant stress, but in this episode, Kimberley explores the upside to a little healthy, motivating tension. Tension is the indicator light, alerting you to a decision ahead or a situation that needs your attention. In this episode we learn: - always be open to discovering where you need to update your process - do what you can to keep an awesome employee but don’t over-compensate, you may prevent yourself from the benefits of a new hire and fresh ideas - lowering your prices to land your dream job may not be the wi...
2023-08-0818 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 326 | 3 Emails with Kimberley SeldonIt’s just another day at the office for Kimberley who is going to randomly select three emails from her inbox and share what’s happening on projects. In this episode we learn: - emails often contain high stakes requests for decisions - use updates from trades as the basis for updates to clients - read it twice…are you sure you didn’t miss something It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
2023-05-3032 minDesign Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching
Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching36\\ How Business Coaching Can Help You Transform Your Life and Interior Design Business with Kimberley SeldonAre you an overwhelmed and struggling interior designer? You’re not alone. If you find yourself stuck and feeling like you’re a failure, this episode is for you as Kimberley Seldon shares how she overcame hurdles as a budding interior designer and managed to balance her work and life. How did she do it? Through her friend’s recommendation, she sought help and found a powerful solution that changed her life and revolutionized the entire interior design industry. Even with resistance at first, she transformed her life and business and is now helping influence design...
2023-05-0131 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 306 | Infancy to Maturity with Kimberley SeldonThe journey to running a mature, profitable design firm is rarely an easy one. In this episode, Advocate-in-Chief, Kimberley Seldon shares some anecdotes on the path to success. In this episode we learn: - clients will follow whatever rules you give them, so don’t give them lousy rules - years on the job does not guarantee success or even progress - sometimes our job is to say no, early in the project - the surest way to destroy project success is to allow clients to take the lead It’s time to take control of your business. Become a memb...
2023-01-1029 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 304 | I Get Good at What I Practice with Kimberley SeldonPractice makes perfect is an expression that’s familiar to all. While most of us don’t aim for perfection in our work life, we do desire mastery of the skills that allow us to deliver on the promise of our brands. Although it’s tedious, we will get better at what we practice. In this podcast, BOD™ Advocate in Chief asks us to consider: If I get good at what I practice, what am I practicing? In this episode we learn: - stating your boundaries without justification takes courage, but the result is greater confidence - practice saying no without...
2022-12-2027 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 300 | 15 Cheryl Horne SuperpowersIn working together for 15 years, Kimberley and Cheryl have developed a deep and lasting bond. In this special episode, Business of Design® Advocate in Chief, Kimberley shares what she sees as 15 (there are many more) of Cheryl’s most significant superpowers, things she’s learned from Cheryl. Enjoy! WE'RE CELEBRATING 300 EPISODES! In celebration of this very exciting milestone, Team BOD™ wants to celebrate our members, loyal listeners, community, and followers! As our thank you for being part of our amazing community, for one week only, use promo code EPISODE300 to get $50 off your first month of membership. Already a member? We have...
2022-11-2238 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 296 | On the Job with Kimberley SeldonNo job is a simple job, and some days are tougher than others. Listen in as BOD™ Advocate in Chief, Kimberley Seldon, meets with her A team to solve some job site challenges in real time. In this episode we learn: - always tackle the toughest job first (eat the frog) - ask your trades to be present when you tell clients about any big setback on a project - when ordering plumbing fixtures, doors, etc. ask the supplier if you are going to need anything else for the installation - you are not alone It’s time to take cont...
2022-10-2524 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 285 | A Day In The Life With Kimberley SeldonToday’s episode follows interior designer (and BOD™ Advocate-in-Chief) through a typical day. From fabricators to Starbucks to TV production meetings to a cottage jobsite, Kimberley shares candidly, as usual. In this episode we learn: - create site notes (meeting updates) while still on site so everything is fresh in your mind - make note of phone calls, texts and emails attended to for all projects, all the time Thank you to our sponsor, Daniel House Club! It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
2022-08-0935 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 280 | Tip of the Iceberg with Kimberley SeldonWe all want a faster way to build a better business, but there’s no getting around it—dramatic improvements require a methodical, strategic approach. In this episode, Kimberley distinguishes client facing results from team facing actions that must be taken. In this episode we learn: - glossy images in a magazine or on a website are the result of good business practices - an A team is made possible by the systems they follow - you don’t rise to a goal, you fail to your weakest system It’s time to take control of your business. Become a member o...
2022-07-0522 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 266 | I Get Good At What I Practice with Kimberley SeldonPractice makes perfect is an expression that’s familiar to all. While most of us don’t aim for perfection in our work life, we do desire mastery of the skills that allow us to deliver on the promise of our brands. Although it’s tedious, we will get better at what we practice. In this podcast, BOD™ Advocate in Chief asks us to consider: If I get good at what I practice, what am I practicing? In this episode we learn: - stating your boundaries without justification takes courage, but the result is greater confidence - practice saying no without...
2022-03-2931 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 258 | Just Think About It With Kimberley SeldonHappy New Year! Is it too far into the year to say that? What about making a new year’s resolution… too late for that too? Not for me. In this episode, I’m going to share with you my new year’s resolution, my hope for this community and I’m going to do that in just one word. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
2022-01-2514 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 254 | 200 Pearls of Wisdom with Kimberley Seldon REPEATThis episode originally aired as Episode 200. In honor of that milestone, and now to lead you into the new year, BOD™ Advocate in Chief, Kimberley Seldon shares 200 pearls of wisdom. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
2021-12-2846 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 252 | Put a Bow on the Year with Kimberley and CherylHallelujah, it’s the end of the year. You’ve been run off your feet and it’s time to enjoy the holidays. But first…what year-end preparations do you tackle annually? How to you put a bow on the year that’s just finishing? BOD™ Director of Operations and Advocate in Chief (Cheryl and Kimberley) share some year-end musts. In this episode we learn: - move your “year-end” financials to mid-year - make goals as you go - create firm policies around holidays for staff - give thanks and appreciation to clients, trades, and staff It’s time to take control of yo...
2021-12-1430 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 244 | Win the Flat Fee Game with Kimberley SeldonIf you’ve dreamed of having an enviable professional life, it’s time to make it happen. In this episode, Kimberley goes off script to randomly explore a topic from Business of Design® Volume 3 | Win the Flat Fee Game In this episode we learn: - there’s a 99% chance you are losing money doing flat fees - flat fees are not a shortcut to project success - you still need to track the resource of time with flat fee proposals - flat fee proposals are a great incentive to improve efficiencies
2021-10-1925 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 243 | Make Every Project Satisfying for Both You and Your Client with Kimberley SeldonIf you’ve dreamed of having an enviable professional life, it’s time to make it happen. In this episode, Kimberley goes off script to randomly explore a topic from Business of Design® Volume 2 | Make Every Project Satisfying for Both You and your Client In this episode we learn: - make sure every trade who enters a project is insured - to address unrealistic expectations head on - to establish clear boundaries when working with the client’s trades It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=p
2021-10-1222 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 242 | Have The Professional Life You've Always Wanted with Kimberley SeldonIf you’ve dreamed of having an enviable professional life, it’s time to make it happen. In this episode, Kimberley goes off script to randomly explore a topic from Business of Design® Volume 1 | Have the Professional Life You’ve Always Wanted In this episode we learn: - an avoidance of the retainer is a big red flag - sometimes our job is to say no, early in the project - shopping with clients requires a firm plan - when a client wants you to price multiple options, let her know it will create additional design fees It’s time to take c...
2021-10-0523 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 240 | Get Real with Kimberley SeldonJoin the party and get the scoop…KS dishes on a project meltdown and enlists the help of designer friends to do the same. In this episode we learn: - every difficult moment on a project requires us to look closely to see what we might have done to prevent it - own the errors you make and make them right - do not apologize if it’s not a mistake you made - be firm with clients if they become aggressive It’s time to take control of your business. Become a member of Business of Design®, today: https://busines...
2021-09-2128 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 238 | Repeat Business With Kimberley SeldonIn an ideal world, at the end of every project, you’d be left with a happy client who is determined to use your services in the future. Unfortunately, it isn’t an ideal world and too many hardworking, talented design professionals are struggling to gain the coveted repeat business that’s essential for establishing a solid client base. In this solo podcast, BOD™ Advocate in Chief (and designer), Kimberley Seldon shares insights into improving long-term client retention and ensuring future business. In this episode we learn: - completing projects is essential for developing long term, repeat clients - allowing space to...
2021-09-0731 minHow to Decorate
How to DecorateEp. 215: designer Kimberley SeldonOur guest today, Kimberley Seldon, does a little bit of everything in the design space. She’s a designer, TV show host, business coach for interior designers, keynote speaker, and a design podcast host. Kimberley takes us through the evolution of her journey in the design world, her “3-legged stool” approach, tips for the business of design, and more. We also take a Decorating Dilemma where we discuss the importance of being clear on your vision before you go into any big project.What You’ll Hear on This Episode: Trials...
2021-08-241h 06Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 234 | State of the Industry with Kimberley Seldon and Cheryl HorneAre you feeling overwhelmed? Do you feel like projects are simply unpredictable even when you stick to process? You are not alone. In this episode, Kimberley and Cheryl discuss the state of the industry and some common themes they’re hearing from BOD™ members. Kimberley shares her own experience and frustration from her active projects. In this episode we learn: - what industry changes are impacting process and project timelines - to remember the basics; when a project issue arises, consider where you may have deviated from process - that sticking to the STEPs is easier when you are continually refr...
2021-08-1026 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 232 | Stay In Process with Kimberley SeldonIt’s one thing to have systems, procedures, and protocols to run your business and run your projects. It’s all together something different to respect those boundaries day in and day out. In this solo podcast, Kimberley Seldon shares some of the subtle and not-so-subtle ways we get out of process and why that is never a good idea. In this episode we learn: - modifying your process, even a little, is usually a bad idea - if your process for any task or job is not producing the result you want, then you need to tweak the process - re...
2021-07-2725 minDesign Perspectives
Design PerspectivesEPISODE 76 -KIMBERLEY SELDONKimberley Seldon is not only a great interior designer, but she is an amazing sought after, kick ass business coach! She walks her talk & has changed the way designers do business around the globe.  While I know her team wanted me to discuss more of the designer Kimberley Seldon; I would be doing a disservice to the design world if we did not mention Business of Design aka BOD. I am proud to say that Kimberley is MY business coach!  To ALL of the designers/decorators out there, if you want to take your business to...
2021-07-2331 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 219 | Envy As Fuel with Kimberley SeldonWe all know social comparisons are dangerous. We simply do not have an accurate measuring tool that would allow us to compare our insides with someone else’s outsides. So, what happens when you find yourself feeling envious of someone else’s success? Turns out, like most human emotions, envy isn’t all bad. In this episode we learn: - creatives are hyper-aware of the success of others - sensitivity has a positive side - envy can blot out the good things in your own life - it’s ok to accept uncomfortable feelings; to explore them - how to use envy...
2021-04-2726 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 210 | Help. I Have Staff with Kimberley SeldonIf you are busier than ever, or, if you dream of building an empire, chances are you’ve fantasized about hiring your first assistant or a big team to help you handle the load. Kimberley answers an email from a BOD™ member who needs a little help creating boundaries that will help her team thrive and allow her to feel appreciated. In this episode we learn: - in order to successfully hire staff, you must have systems, protocols and strategies written down, that they can follow - implementing something new, like the BOD™ 15 is simple, it’s fully outlined, but it’s not...
2021-02-2324 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 205 | Wealth Is The Goal with Kimberley Seldon2,040 hours is the typical full-time work week. If you are bringing home a salary of $30,000 for your full-time work as an interior design professional, you are making minimum wage. Can that really be enough compensation for the hard work you do? Absolutely not. Particularly not when wealth (not income) is the goal. In this episode we learn: - $30,000 for full-time work as an interior design professional is minimum wage - pay yourself first and you will be alerted to what needs to change in your business model - salary is the first step in a viable business model - profit...
2021-01-1923 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 202 | Drinking From A Fire Hose with Kimberley Seldon - REPEATThis episode originally aired on March 9, 2020. If you’re just discovered Business of Design™ or you’re sitting on the fence because making changes seems overwhelming, listen to Kimberley’s advice on how to get started. In this episode we learn: - start where you are; tackle your biggest pain points first - take BOD™ 15 STEP Project Management Strategy in order from 1-15 - confidence comes from systems It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
2020-12-2930 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 200 | 200 Pearls off Wisdom with Kimberley SeldonIn honor of Business of Design™ Podcast Episode 200, BOD™ Advocate in Chief, Kimberley Seldon shares 200 pearls of wisdom. Learn more about Business of Design, the number one business training resource for interior design professionals. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
2020-12-1547 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 199 | Avoiding Project Fatigue with Kimberley SeldonExhausted? Who isn’t? Kimberley shares a 5-step process for helping clients avoid project fatigue. In this episode we learn: - set clients’ expectations regularly - spend more time in the design and ideation phase - create milestones - take project breaks - visualize the end result It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
2020-12-0826 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 197 | We Or Not To We with Kimberley SeldonTo We or not to We, that is the question. And who better to answer it than BOD™ Advocate in Chief, Kimberley Seldon? KS gets help from sales expert, Nikki Rausch as she tackles this important question. In this episode we learn: - women often say "we" in reference to their work while men often say "I" - deflecting personal praise can signal a lack of confidence - using we language can lead to feeling more empowered It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
2020-11-2428 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 183 | BOD™ Alert | Protocol Adjustments COVID-192020 will definitely be one for the history books! As cities and countries wrestle with pandemic challenges, what’s happening to the design professional’s business? Cheryl Horne, Janeen Laudenback and Kimberley Seldon discuss how projects and clients have changed and what we can do to protect ourselves. In this episode we learn: - how to discuss new protocols for site visits - to prepare clients for much longer lead times - how to consider the comfort level of your clients and your trades - what protocol adjustments are required because of COVID-19 - how to get trades on site safely for...
2020-08-1024 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 182 | Asked and Answered Part 2 with Kimberley SeldonEach month, members of Business of Design™ gather to discuss and resolve their most pressing issues. The questions vary from fees to retainers to client and trade management and everything in between. In this episode we open the mic so you can listen in. In this episode we learn: - how to handle the client who wants to do the purchasing - resistance from real estate agents when it’s time for a site visit - when to use markup and project management fees - when there’s too much info on your website - saying no is not easy, but so...
2020-08-0327 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 181 | Asked and Answered Part 1 with Kimberley SeldonEach month, members of Business of Design™ gather to discuss and resolve their most pressing issues. The questions vary from fees to retainers to client and trade management and everything in between. In this episode we open the mic so you can listen in. In this episode we learn: - pricing the consultation for a developer - what boundaries to place around a consultation with the developer - the right BOD™ contract for project management fees • what verbiage to use re. project management - why managing your vendors works in your favor - are we obligated to return to a projec...
2020-07-2730 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 178 | Tale of the Chronic Under-charger with Kimberley SeldonAlthough many creative professionals identify with the label of “chronic under-charger”, too few are able to wrestle free from the self-inflicted bonds. There is no honor is staying stuck or staying broke. In this episode we learn: - business owners need to know costs - clients need to know price - why flat fee proposals can be more challenging to get right - creative professionals need to understand costs and resources in order to create a price for services It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaig...
2020-07-0629 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 175 | Time for Change with Kimberley SeldonAs a young designer, just starting out, Kimberley made some big mistakes. Change may be hard, but staying stuck is impossible. In this episode we learn: - the boss makes the rules - you’re the boss, make new rules - it’s possible to change anything and everything in your current method of operation, but first, you must let go of what isn’t working It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
2020-06-1528 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 163 | BOD™ Business Alert - April 9, 2020 with Kimberley SeldonRight now, for a limited time only, each one of us has a one-time-get-out-of-jail-free card. Use it to change anything or change everything that’s not working 100%. You will never have a better time to recommit or start fresh. In this episode we learn: - yes, you can raise your rates to repeat clients (even now) - yes, you can lay off staff and let go of weak trades - yes, you can focus on ideal clients only - yes, there is never going to be a better time to do what you want with your business It’s time to t...
2020-04-0925 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 156 | Kimberley’s Journey with Andrew MitchellAlthough it wasn’t a straight path, Kimberley’s journey as an interior designer took her on an adventure that ultimately lead to Business of Design™. Design Coach, Andrew Mitchell asks Kimberley about her history as a designer and how it led to this amazing community of members. In this episode we learn: - systems will change your life - mistakes are costly and painful; however they are exceptional opportunities for learning - education is essential and the learning never stops It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref...
2020-03-1647 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 155 | Drinking from a Fire Hose with Kimberley SeldonIf you’re just discovered Business of Design™ or you’re sitting on the fence because making changes seems overwhelming, listen to Kimberley’s advice on how to get started. In this episode we learn: - start where you are; tackle your biggest pain points first - take BOD™ 15 STEP Project Management Strategy in order from 1-15 - confidence comes from systems It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
2020-03-0932 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 152 | Pricing Creativity with Blair Enns - Part 2It is possible to earn the respect of clients and trades while charging what you’re worth. Possible, but rarely easy. Pricing for Creativity author, Blair Enns and Kimberley Seldon discuss the merits of value-based pricing, while anticipating some of the largest obstacles in this two-part conversation. In this episode we learn: - the value we pass on as designer’s is (in part) a feeling—the client feels elated when the project is complete - the biggest asset of value-based fee model is extraordinary profits - profitability is a test you must pass - act like a professional, lead the cl...
2020-02-1724 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 150 | Pricing Creativity with Blair Enns - Part 1It is possible to earn the respect of clients and trades while charging what you’re worth. Possible, but rarely easy. Pricing for Creativity author, Blair Enns and Kimberley Seldon discuss the merits of value-based pricing, while anticipating some of the largest obstacles in this two-part conversation. In this episode we learn: - make sure your brand is not positioned as a commodity - a client’s real power is hiring an alternative to you - a designer’s real power stems from self-esteem - always rely on policy, rather than feeling or inclination It’s time to take control of your...
2020-02-0326 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 149 | BOD™ Conference Take Aways with Kimberley SeldonKimberley shares insights from Business of Design™ Conference | Las Vegas. In this episode we learn: - why an operations manual is right for you - why a checklist for ordering custom furniture will change your life - how important it is to stay on the beam and not break your own rules - why you need to be confident, to be the expert - you can make seven figures as a design professional It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
2020-01-2923 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 141 | Yes, You Can with Kimberley SeldonMost of us will do anything to avoid change, even if it means staying stuck or staying miserable. Sometimes we are so invested in staying the course, even when a situation is lousy, that we’ll dismiss a new idea or concept outright, thus missing the opportunity to make dramatic improvements to the bottom line and to client satisfaction. In this episode we learn: - thinking, “I can’t”, is the surest way to stay stuck - trying something you are positive won’t work, might change your life for the better - if you are a BOD™ member, use the systems...
2019-12-0239 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 139 | Why I Love Scope Creep with Kimberley Seldon - RepeatEvery designer who’s worked on a flat fee basis has experienced the monster that is scope creep. Although the vast majority of freelancers consider scope creep to be negative, there’s another side to the story—a positive side. In this episode, Kimberley looks at how to protect yourself from the negative aspects but allow room to embrace the positive aspects. In this episode we learn: - the dual personalities of scope creep - how to automatically get paid when scope creep occurs - how scope creep can also be a sign of trust - how thoroughness increases profits and clie...
2019-11-1833 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 136 | Hiring, Firing and Performance Reviews with Aysun KuckAlthough hiring, firing and performance reviews are rarely the stuff entrepreneurial dreams are made of, they are elements that come into play as your practice grows. Aysun Kuck has worked with Kimberley Seldon Design Group for more than 20 years, running an office that consisted of 13 designers plus support staff. In this episode we learn: - a process for hiring is the surest way to get quality staff - candidates who do not follow the basic rules for the hiring process should be immediately disqualified from the process - firing is an inevitable part of the job - saying yes to...
2019-10-2832 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 134 | Confessions of an Organized Designer with Kimberley SeldonIn this solo podcast, Kimberley shares insights from her journey to reorganize her business and her life—paving the way for Business of Design™. She weaves funny examples from her interior design practice with parallel topics from a BOD™ member-recommended book, Confessions of an Organized Homemaker by Deniece Schofield. Thank you Monica Ashbrook for the great recommendation. In this episode we learn: - there is a ‘u’ in every excuse, what’s yours? - inventory is an essential part of uncovering what is no longer working - have a system for your consultation bag - taking 2 minutes to think before you act save...
2019-10-1431 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 130 | Install Week - Part 2 with Kimberley SeldonBusiness of Design™ provides independent designers, decorators, architects, stagers and landscapers with a systematic approach to client satisfaction. Relying on BOD™ 15 STEP Project Management Strategy to produce Satisfaction by Design™. In this two-part episode, Advocate in Chief and interior designer, Kimberley Seldon shares a week in the life of a project, focusing on STEP 10. In this episode we learn: - give yourself extra time for install days - it’s worth any amount of trouble to fix small annoyances during the STEP 10 - even when everything is planned to the last detail, be prepared for surprises - verify all appliances and mech...
2019-09-1629 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 128 | Install Week - Part 1 with Kimberley SeldonBusiness of Design™ provides independent designers, decorators, architects, stagers and landscapers with a systematic approach to client satisfaction. Relying on BOD™ 15 STEP Project Management Strategy to produce Satisfaction by Design™. In this episode, Advocate in Chief and interior designer, Kimberley Seldon shares a week in the life of a project, focusing on STEP 10. If you want to run projects like a boss, sign up for membership today. In this episode we learn: - even small projects have an exhaustive list of details to manage - there will always be a few holes to fill, so an extra day or two for th...
2019-09-0226 minReal Talk Design with Michelle Binette
Real Talk Design with Michelle Binette050: Kimberley Seldon joins me and she's talking about allllll the thingsConnect with Kimberley Seldon: Website Instagram Business of Design  Connect with Real Talk Design: Subscribe to Real Talk Design (real short tips and inspiration in your inbox) Real Talk Design - Facebook Group Real Talk Design - Instagram Michelle Binette Design - Instagram Michelle Binette Design - Website Michelle Binette Design - Facebook
2019-08-2855 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 124 | Design Intervention BOD™ Is 15 with Kimberley SeldonBusiness of Design™ is turning 15! Since 2004 we’ve been educating, motivating and inspiring interior design professionals just like you. In honor of our upcoming birthday, Kimberley shares her 15 favorite Design Intervention™ moments from the BOD™ Podcast. In this episode we learn: - 5 reasons you should raise your rate - the value of knowing what you’re worth - the power of saying no - why confidence matters and how to get more of it It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
2019-08-0632 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 118 | How TV and Media Portray the Interior Design Professional with Kimberley SeldonInterior design professionals are frequently lauded in the media for the results we achieve. Too often though, how we achieve those results is relegated to the editing room floor. It seems we can’t rely on television reality shows, glossy magazines or social media influencers to tell our story. It’s a hero’s journey and it’s time we advocate for ourselves. In this episode we learn: - the value of sharing the whole design process with clients and potential clients; not just the good parts or the highlights real - why consumers have a hard time knowing who they can...
2019-06-2435 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 114 | Mindfulness for the Interior Design Professional with Kimberley SeldonIn this episode, Kimberley explores her personal search for mindfulness. Is this a tool that can be used to keep you focused on tasks, and therefore more productive? Yes. Is it also a tool you can use to create a better experience for your clients? Absolutely. In this episode we learn: - to consider the stress that extra “stuff” can place on your consciousness - it may be time for a digital detox - how meditation can center and calm you - it’s ok to talk to clients about clutter - how to diplomatically help clients let go of items...
2019-05-2734 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 107 | Lessons I Learned From My First Interior Design Client with Kimberley SeldonAlthough we don’t always learn the lessons when they first present themselves, in hindsight, they were there. Kimberley discusses her very first design client and what she learned (or could have learned) back in 1991. In this episode we learn: - you determine your value and clients will oblige - clients value your expertise when you do - clients care about two things and you should care about those same things - professional hours look professional - the boss makes the rules It’s time to take control of your business. Become a member of Business of Design®, today: https://busin...
2019-04-0828 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 096 | Before Business of Design's 15 STEP Project Management StrategyWhat was it like to work for Kimberley Seldon before she had her systems and procedures in place? In this courageous episode, Kimberley interviews a designer from her past. Someone who used to work for her and is now a member of Business of Design. In this episode we learn: - track your time in 15-minute increments every day, and bill for every minute - develop strong and loyal relationships with your vendors and they'll come through for you - employees prefer money over gifts (gifts don’t pay the bills) - ensure your contract clearly explains how you price goods...
2019-01-2145 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 092 | Kimberley's 10 Best Business Practices - REPEATFor too long, many of us have acted as if the purpose of our life is to fuel our business, when in fact, it’s just the opposite. Your business should be fuelling your life and funding your lifestyle. No business can do that successfully unless it’s run efficiently and effectively. In this episode Kimberley shares her top 10 Best Business Practices. In this episode we learn: - systems create and maintain order - pre-qualifying clients leads to less time on the phone, more time spent in meaningful projects - why impeccable integrity delivers a good night’s sleep - how ev...
2018-12-2457 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 064 | An Inside Job - Part 2Don’t think for a moment that your salary or income is the “extra” or it’s not as important as that of your higher earning spouse or partner. That is guaranteed to keep you playing small. “Fun money is more fun when there’s plenty of it.” Kimberley Seldon Is it possible you are holding yourself back; playing small to avoid having to step up? It’s time to embrace your inner design warrior goddess. In this episode we learn: - not to automatically assume responsibility for every mistake - how to ask situational questions at the client intake meeting - to pre...
2018-06-1128 min?????“????”
?????“????”Episode 63 - Business of Design with Kimberley SeldonStarting and running your own business can get pretty messy when you have to figure everything out on your own. But what if you could learn from others' mistakes instead? Kimberley Seldon is here with us today to share some of the messy bits she's had to deal with in her design business, how she overcame them, and some suggestions to help you avoid having to learn things the hard way. (If you haven't read her books or listened to her podcast yet, you definitely should!)
2018-02-2230 minDesign+Style
Design+StyleEpisode 63 - Business of Design with Kimberley SeldonStarting and running your own business can get pretty messy when you have to figure everything out on your own. But what if you could learn from others' mistakes instead? Kimberley Seldon is here with us today to share some of the messy bits she's had to deal with in her design business, how she overcame them, and some suggestions to help you avoid having to learn things the hard way. (If you haven't read her books or listened to her podcast yet, you definitely should!)
2018-02-2230 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 041 | 5 Apps You Need NowEveryone needs that person in your life who tells you about the latest app or technology you should try. Kimberley’s go to resource for what’s next and what’s great is Lindan Courtemanche from Heuristic, a boutique branding firm. Lindan shares her fave apps for small business owners like you. In this episode we learn: - 5 fave apps for small business success - 2 guilty pleasures for art enthusiasts - best advice for your own contract - never confuse what you like with what’s required to fulfill on the strategy Take Aways - Lindan describes Trello as post it notes...
2018-01-0337 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 039 | Top 10 Flat Fee QuestionsKimberley has been teaching the strategies you find here for more than 13 years. In this episode, Cheryl Horne, BOD’s Director of Operations asks Kimberley to answer the top 10 questions she receives on flat fees. In this episode we learn: - which method, flat fee or hourly, Kimberley likes most - courage to ask for the fee you need - why project management is a game-changer - why scope creep is a good thing - why passing on your discount to clients is a mistake It’s time to take control of your business. Become a member of Business of Desi...
2017-12-1934 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 038 | Live Coaching Call with Kimberley SeldonIf you’ve ever considered coaching, listen in as design professional and Business of Design member Enza Ricco grooms her procedures for flat fees and collection systems.   In this episode we learn: - tips for having the confidence to ask for the fee you need - size of deposit to collect before purchasing goods and services - how to discuss the disproportionate size of fees against small projects - how to maintain relationships with past clients - how do you get the phone to ring - how to expand business with existing clients and get new clients - a diplomatic res...
2017-12-1359 minBusiness of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® | Grow a Profitable Interior Design Business with Kimberley SeldonEP 003 | Kimberley's 10 Best Business PracticesFor too long, many of us have acted as if the purpose of our life is to fuel our business, when in fact, it’s just the opposite. Your business should be fueling your life, and funding your lifestyle. No business can do that successfully unless it’s run efficiently and effectively. In this episode Kimberley shares her top 10 Best Business Practices. In this episode we learn: – systems create and maintain order – pre-qualifying clients leads to less time on the phone, more time spent in meaningful projects – why impeccable integrity delivers a good night’s sleep – how evaluating your current practices allo...
2017-04-0355 min