Shows
Behind Her Brand w/ Kimberly DeShields-Spencer{Episode 38} Beyond the Algorithm: Building Marketing That Connects Let’s be honest—chasing likes, fighting the algorithm, and constantly posting can feel exhausting. But what if engagement had less to do with hacks and more to do with heart? In this episode, we’ll explore how to shift from surface-level marketing to intentional connection, so your audience doesn’t just follow you—they feel you. About Behind Her Brand:Behind Her Brand is a movement, platform, and community dedicated to empowering women business owners and career professionals. It was created to highlight, support, and connect women who ar...2025-05-1113 min
One Called MamaS3. Ep.7: Assume the Position - Interview with Kimberly DeShields SpencerWhen things get difficult and you're at a crossroads, what do you do? Do you find a way to make it through on your own strength, or do you assume the position of faith, trust and wisdom? Today, best selling author, philanthropist and CEO of the "Behind Her Brand" magazine Kimberly DeShields Spencer shares how she incorporates her relationship with God into everything she does.
To learn more about Kimberly, click below:
https://www.behindherbrand.net/kimberlydeshieldsspencer
https://www.facebook.com/KimberlyUImpact
For prayer requests, episode ideas, to schedule a prayer bib...2025-01-0641 min
She's Got MoxieWhy ALIGNMENT is Key to Every Woman’s BRANDThis is a different kind of interview: I am the guest interviewed by Kimberly DeShields-Spencer, a four-time CEO, best-selling author, philanthropist, podcast host, and marketing and branding consultant. Listen to this episode to learn how to open up new pathways of positivity and creativity and how alignment can make you a magnet for business. "This is where we need to get quiet so we can hear the soul." - Joy Chudacoff. Learn more about this episode of She’s Got Moxie at findingjoyeveryday.com/1892024-05-2234 minShe's Got MoxieWhy ALIGNMENT is Key to Every Woman’s BRANDThis is a different kind of interview: I am the guest interviewed by Kimberly DeShields-Spencer, a four-time CEO, best-selling author, philanthropist, podcast host, and marketing and branding consultant. Listen to this episode to learn how to open up new pathways of positivity and creativity and how alignment can make you a magnet for business. "This is where we need to get quiet so we can hear the soul." - Joy Chudacoff. Learn more about this episode of She’s Got Moxie at findingjoyeveryday.com/1892024-05-2234 minBehind Her Brand w/ Kimberly DeShields-Spencer{Episode 37} The GIft of PausingOne of the best gifts you can give yourself is the gift of pause. Pausing can have a positive impact on your business. Listen how pausing can really shift the direction of your business. About Behind Her Brand:Behind Her Brand is a community of women business owners and career professionals who are risk takers, creative, focused, family-oriented, purposed driven, and committed to building businesses and careers that bless their families and the community they are in.Behind Her Brandwww.behindherbrand.netBHB Yo...2024-03-1910 min
The Empowered Woman - Badass & UnfilteredS12:E9 -How to Have Unwavering Faith in God as a Female Entrepreneur with Kimberly DeShields-SpencerAre you a spirit led or spirit filled woman of God in business? Do you find yourself having a hard time trusting in the promises God has spoken to you in the secret space? Listen in as Olivia interviews Kimberly DeShields-Spencer, a serial female entrepreneur and woman of God. Connect with Kimberly - www.behindherbrand.netIG: @Behindherbrand_FB: @BehindHerBrandConnect with Olivia Email - olivia@oliviatmcook.comLink’s and freebies- https://linktr.ee/Oliviatmcook...2023-09-2726 minBehind Her Brand w/ Kimberly DeShields-Spencer{Episode 36} 4 Signs It's Time to Re-BrandYour brand is your business’s most valuable asset. We’ve seen firsthand how the power of a brand can influence action.Smart companies rebrand because they know that good design mixed with an established rebranding process is a winning formula for success. Whether you’re attempting to introduce your business to a new target audience or your current messaging and image is outdated, it’s important to consider rebranding carefully and make sure your core leaders are aligned, so your brand can remain relevant in the years to come.The only thing worse than deciding...2023-06-2015 minBehind Her Brand w/ Kimberly DeShields-Spencer{Episode 35} 3 Things That Paralyze Your Growth as a Business OwnerYou know that saying that sometimes we can be our worst enemy. That is so true and it is one of the hardest things to see. So, let's talk about ways to ensure you don't hinder your growth. In this episode we talk about 3 key areas that can hinder your growth as a business owner and how you can avoid them.About Behind Her Brand:Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building b...2023-06-1314 minBehind Her Brand w/ Kimberly DeShields-Spencer{Episode 34} Link Marketing is the New NetworkingLink marketing and building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, link marketing remain an important factor in terms of showing up when people search for the things that you want them to find you for online. In this episode we talk about one of the most effective ways to build link marketing into your growth strategy.About Behind Her Brand:Behind Her Brand is a community of women business owners and career...2023-06-0609 min
Living an Intentional Life PodcastDetach, Connect and Make that First Step with Kimberly DeShields-Spencer | Episode 40Send us a text"Don't let anything that right now is holding you back from making that first step. Because on the other side of that first step is typically a different, new version of your life. That one step can change the next minute, hour, decision that you're making and if you're scared and afraid - I would encourage you to hold someones hand and walk that next step. Whatever you must do. Make that step. Because if you don't, you'll stay stuck. And one of the worst things to do is see your...2023-06-0637 minBehind Her Brand w/ Kimberly DeShields-Spencer{Episode 33} Back to the BasicsIn this episode we are going to dive back into the core basics of what really makes your marketing work for you. Grasping these basics can shift the results you gain from your marketing. About Behind Her Brand:Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.Behind Her Brandwww.behindherbrand.netB...2023-05-3016 minBehind Her Brand w/ Kimberly DeShields-Spencer{Episode 32} Which Seed Are You?This episode is a different. We are going to dive into talk about the "seeds" that affected how you are growing and developing yourself. You will be able to identify your blind spots, areas of growth and whether you are developing yourself towards a real harvest in your business. About Behind Her Brand:Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in...2023-05-2313 minBehind Her Brand w/ Kimberly DeShields-Spencer{Episode 31} The Intrigue FactorIn a world that is so noisy and every brand is competing for attention - you must know how to generate real interest with your brand.If you are blending in and not standing out, your brand can get lost. We are going to address key ways to create intrigue when it comes to your brand.About Behind Her Brand:Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that...2023-04-1113 minBehind Her Brand w/ Kimberly DeShields-Spencer{Episode 30} Building Brand TrustCan your company be trusted?Can your clients trust what you share you will deliver?It’s not an understatement to say that the level of trust generated by your company can make or break your customer relationships, brand mission, and brand image. Brand trust is vital to a company's livelihood. Brands are built through the consistent delivery of the brand promise through all your touch points.So how do you build and keep this trust? We are doing to dive into that today.About Be...2023-04-0713 minBehind Her Brand w/ Kimberly DeShields-Spencer{Episode 29} 6 Ways to Create Engagement with Your CustomersCustomer engagement is one of the most pressing issues today. Why? Because it underscores the entire reason why business owners market: to build relationships with customers that will ensure you are their choice, enjoy and benefit from your product or service, keep coming back for more, and tell their friends, family or colleagues to try it too.In order to acquire, convert, retain customers – and turn them into advocates – you need to engage them. To connect with them in an appropriate, effective and meaningful way. We are going to explore a few ways to do that.2023-01-2415 minBehind Her Brand w/ Kimberly DeShields-Spencer{Episode 28} Keys Areas That May Be Holding Your Business BackOne thing I believe in is strategy before tactics. In this episode, we’re going to focus on the key areas that may be holding your business back. We are going to dive into these key areas and how you can use them as pillars to help you build a systematic approach to marketing and growing your business.About Behind Her Brand:Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers th...2022-12-2215 minBehind Her Brand w/ Kimberly DeShields-Spencer{Episode 27} Why Problem Solving is Key to Marketing SuccessOne of the keys to business success is your ability to problem solve. People are always going to have problems, so as a professional or business owner, your job is to solve these problems for the audience that you serve.Here’s the thing, problem-solving is easier said than done. You can’t take this lightly and can’t just go halfway with it because people will always look for better and faster ways to get what they’re looking for.What we are going to go over are helpful tips on how to integrate problem...2022-12-1515 minBehind Her Brand w/ Kimberly DeShields-Spencer{Episode 26} Let's Create Stress Free ContentThe one constant frustration I hear is about the need to create so much content. It can be a struggle at times if you are just not feeling creative. What we are going to talk about are easy ways for you to create a bank of content consistently. About Behind Her Brand:Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.2022-08-2912 min
YES I CAN LivingKimberly DeSheilds-Spencer, Behind Her BrandCathy chats with Kimberly DeShields-Spencer, founder of multiple companies including Behind Her Brand. They talk about following that knowing and listening to the call and infusing faith and trust into business. Kimberly gives a few brand tips - like BE your brand and share your story - plus more inspiring tips for women entrepreneurs.Kimberly DeShields-Spencer is the award-winning founder and CEO of 4 companies: UImpact, Sow.Reap.Harvest, Behind Her Brand and UImpact Publishing Group.She is a best-selling author, philanthropist, podcast host, and highly-sought after marketing and branding consultant. Kimberly trains and speaks to...2022-08-2400 minBehind Her Brand w/ Kimberly DeShields-Spencer{Episode 24} Can I Pick Your Brain?It’s a request that many people of any industry have gotten at some point: “Can I buy you coffee and pick your brain?” While well-intentioned, execution is everything, and sometimes these requests for a casual, informational interviews can feel very transactional. So we are going to go over a few ways that you can address that question. About Behind Her Brand:Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that ble...2022-08-0814 minBehind Her Brand w/ Kimberly DeShields-Spencer{Episode 25} Slap Stick MarketingSo, I came up with this term "slap stick marketing" based on the type of marketing I have seen people do - that is not generating the desired results. You want your marketing to create a response from your audience. You put in the hard work to create great content. However, if you are not positioning your marketing well, it can land flat. Today we are going to talk about what this type of marketing is and how you can avoid it. About Behind Her Brand:Behind Her Brand is a...2022-08-0611 minBehind Her Brand w/ Kimberly DeShields-Spencer{Episode 23} 2 Mistakes Made in MarketingThere is so much information out there when it comes to marketing. There is countless of information on engagement, social media, strategy, etc. However what we are going to talk about is different. Today we are going to go over 2 areas in marketing that often is not discussed but can be very impactful to your business.About Behind Her Brand:Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their fa...2022-07-2513 minBehind Her Brand w/ Kimberly DeShields-Spencer{Episode 22} The One Funnel You Must HaveThere is so much talk about the importance of having various funnels in your business. It can be confusing on which one do you choose for your business. We are going to talk about a funnel that is critical to the success and growth of your business. About Behind Her Brand:Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.2022-07-1110 min