Shows
The Undiscovered MetricThe Undiscovered Metric - S3 E06 - Why AI Is a Stress Test For Your Data Foundations, IPG MediabrandsIn this episode, Vincent Spruyt, Global Chief Product Officer at KINESSO (IPG Mediabrands), joins The Undiscovered Metric to share how AI is really being used in large-scale marketing operations, and what teams need to have in place before they scale it. Hosted on Acast. See acast.com/privacy for more information.2025-06-2325 min
Legends of Adtech PodcastLegends of Adtech: The Game-Changer - Seun Odeneye, MD UK & IE, Media at KINESSOIn Episode Two, we sit down with Seun Odeneye, Managing Director, UK & Ireland, Media at KINESSO, to explore his journey from the sell side to leading one of the largest media teams in the region. A true game-changer, Seun shares what today’s buy side really wants from adtech, how to lead with culture and performance in a fast-moving industry, and why CTV’s growth story is far from over (but also not all that different to other video media). Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the peop...2025-06-2331 min
Marketing AL AIREIA: de adversaria a aliadaEn este capítulo, conversamos con Christian Zurita, líder de Kinesso Ecuador en IPG Mediabrands, sobre los dilemas y oportunidades que trae la inteligencia artificial en el marketing y la vida cotidiana. Desde su experiencia, Christian nos invita a repensar el papel de la IA no como una amenaza, sino como una aliada estratégica para generar impacto real.2025-06-1928 min
Digital & DirtFaryn Brown - VP of Addressable, KINESSOSend us a textIn Episode 15 of this season’s Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an emphasis on the pharmaceutical space. She also shares her passion for learning, speaks about the evolving role of Out of Home in omnichannel plans, and explains how programmatic delivers more meaningful and measurable results.Podcast Breakdown00:00 - 0...2025-06-1850 min
More Than A TitleRaman Khanna: Why Your Job Title Doesn’t Define YouIn this episode of More Than A Title, Jarrett, Chadeo, and Nadege chop it up with Raman Khanna VP of Investment Strategy at IPG Mediabrands/KINESSO about the real journey behind the title. From getting his start in ad ops to holding senior roles at Yahoo, DoubleVerify, and now KINESSO, Raman shares the pivotal lessons, missteps, and mindset shifts that shaped his career in media and tech.
We talk about what it means to build a career brick by brick, how staying curious can open unexpected doors, and why being a generalist might just be a superpower in todays fast-moving...2025-05-283h 20More Than A TitleRaman Khanna: Why Your Job Title Doesn’t Define YouIn this episode of More Than A Title, Jarrett, Chadeo, and Nadege chop it up with Raman Khanna VP of Investment Strategy at IPG Mediabrands/KINESSO about the real journey behind the title. From getting his start in ad ops to holding senior roles at Yahoo, DoubleVerify, and now KINESSO, Raman shares the pivotal lessons, missteps, and mindset shifts that shaped his career in media and tech.
We talk about what it means to build a career brick by brick, how staying curious can open unexpected doors, and why being a generalist might just be a superpower in todays fast-moving...2025-05-283h 20
The Digiday PodcastWhy retail media is still grappling with definition and spending uncertaintiesOn the Digiday Podcast this week, hosts Kimeko McCoy, senior marketing reporter and Tim Peterson, executive editor of video and audio, discuss the TikTok ban’s second extension (yes, it has been extended yet again), tariff’s trickle down effects and why agency holding companies are looking to bolster the data capabilities. Also on this episode, Amie Owen (17:28), chief commerce officer at Kinesso, a performance marketing agency within IPG Mediabrands, breaks down how economic uncertainty impacts retail media spend negotiations, otherwise known as joint business planning (JBP), as well as what’s to blame for retail media’s executive dysfunct2025-04-0852 min
Life in Programmatic Digital Out-of-HomeReal-time Optimisation and Dynamic Creative are the Big Wins in Programmatic DOOHTo pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of the discussion group participants, Rob Handley, Addressable Strategy, Associate Account Director at Kinesso. Read the white paper here: https://heyzine.com/flip-book/c6d5157a43.html Hosted on Acast. See acast.com/privacy for more information.2025-03-2027 min
Marketing AL AIRESEO desde ceroUn nuevo capítulo junto a César Amico, SEO Líder Regional en Kinesso LATAM, y Paola Cuellar, Directora Regional SEO en Kinesso Región Andina, dos expertos en estrategias digitales y posicionamiento en buscadores. En un mundo donde la visibilidad online define el éxito, el SEO se ha convertido en una herramienta clave para captar la atención de los usuarios. Según Google, el 75% de las personas nunca pasa de la primera página de resultados, lo que resalta la importancia de una estrategia bien ejecutada. En este capítulo hablaremos sobre cómo optimizar la presencia digital, m...2025-03-1845 min
Τρία Κιλά Μάρκετινγκ | Το Marketing στην Ελλάδα93. Είσαι up-to-date με τα digital analytics; - Δημήτρης Ανδρεαδάκης (KINESSO)Σου άρεσε το επεισόδιο;Μετά από μια μικρή παύση, επιστρέψαμε δυναμικά με τον πρώτο μας καλεσμένο για το 2025, τον Δημήτρη Ανδρεαδάκη, teamleader στο τμήμα Digital Analytics της KINESSO. Σε αυτό το επεισόδιο, εξερευνούμε τον κόσμο των δεδομένων στα digital analytics, που συχνά παραβλέπεται αλλά είναι κρίσιμος για το Digital Marketing. Ανακαλύψετε τι νέο υπάρχει στα Google Analytics, πώς να κάνετε τη στρατηγική σας data-driven και πώς να παίρνετε καλύτερες αποφάσεις από τα δεδομένα σας.Βασικά σημεία συζήτησης:Τι σημαίνουν πραγματικά τα δεδομένα που συλλέγουν τα Google Analytics και πώς μπορείτε να τα αξιοποιήσετε.Η μετάβαση στο GA4 και οι νέες δυνατότητές του, όπως το consent mode και τα Google Signals.Παραδείγματα από την πράξη: Πώς η κατανόηση της ροής δεδομένων μπορεί να αποκαλύψει κρυφά προβλήματα και ευκαιρίες.Πρακτικές συμβουλές για μικρομεσαίες επιχειρήσεις που θέλουν να ξεκινήσουν με τα βασικά στα analytics.Πώς η λανθασμένη ερμηνεία δεδομένων μπορεί να οδηγήσει σε λάθος αποφάσεις, αλλά και πώς να το αποφύγετε.Ενδιαφέροντα insights για το πώς μπορείτε να χρησιμοποιήσετε τα analytics για καλύτερη στοχευμένη διαφήμιση και στρατηγική.Λινξ επεισοδίουhttps://www.linkedin.com/in/dimitrisandreadakis/https://kinesso.com/Support the showΓράψου στο EMAIL ACADEMY: https://www.emailacademy.grPodcast links Website Instagram Facebook Linkedin Tiktok Youtube Google form - Γράψε τη δική σου ιστορία αγανάκτησης Προσωπικά links iamnontas.com Το Linkedin μου Δοκίμασε την email πλατφορμα Moosend δωρεάν για 30 μέρες Δοκίμασε το "ActiveCampaign για Ευρωπαϊκές εταιρίες". Κάνε το δικό σου Podcast με το Riverside. Στήριξε το Podcast εδώ. 2025-01-301h 13
SEO in 2025Remind yourself of the people you are trying to reach – with Jake GauntleyWhile Becky helped you prepare for the future, Jake Gauntley from KINESSO UK is keen to make sure that the users themselves don’t get lost along the way.Jake says: “Don’t lose sight of the people that you are actually trying to reach through SEO.As things like AI become ever-present in our lives and working plans, you should be tapping into the human side of search. It’s going to be even more important that you’re connecting with the users who are searching for your brand or visiting your website.”Read the f...2025-01-0716 min
PR's Top Pros TalkHow to Market to the Hispanic Community During the Holiday Season - Yerddy Lanfranco is the Senior Vice President of Growth and Partnerships for Platforms & Intelligence at KINESSOFor brands aiming to connect with the Hispanic community this holiday season, it’s crucial to understand the traditions that matter to them. Yerddy explains why brands should partner with influencers who are dedicated to social justice and sustainability initiatives. Additionally, she emphasizes the need for communicators to invest in the future of Hispanic students.
Yerddy Lanfranco is the Senior Vice President of Growth and Partnerships for Platforms & Intelligence at KINESSO. She is an Advisory Board Member for FSU’s Center For Hispanic Marketing Communication. Yerddy is also a Guest Lecturer at CCNY, NYU, FSU, Columbia, and Baruch.2024-12-1911 min
Radio PRODUReloAd: Experiencias, más que palabrasPRODU Mercadeo presenta ReloAd, un espacio para discutir la coyuntura publicitaria junto a sus protagonistas, un espacio para recargarnos una y otra vez de nuevos conceptos.
En el episodio número 31 de ReloAd, conversamos con César Amico, líder regional de SEO para Latinoamérica en Kinesso. Hablamos sobre por qué las marcas deben pensar de manera hipersegmentada y cómo en el SEO pasamos del engine al experience.
Radio PRODU se encuentra en RadioPRODU.com2024-12-0400 min
Future ForwardFuture Forward #11: AI's role in marketing transformation, automation, and the path to AGI with Vincent SpruytIn this engaging episode, Davio Larnout, CEO at Superlinear, sits down with Vincent Spruyt, Global Chief Product Officer at Kinesso - IPG Mediabrands, to dive into the intersection of AI and marketing automation. Together, they explore how AI is reshaping the industry through automation and insights, discuss the evolving landscape of machine learning, and address the broader impacts of generative AI on our future. From enabling personalized campaigns to discussing the role of artificial general intelligence (AGI) in society, Vincent offers a deep dive into the opportunities and ethical challenges AI presents. Join us as we...2024-10-301h 21
100%Media week, le podcast The Media Leader FR#98 : Emmanuelle Le Goff (Médiamétrie), TNT, Ligue 1, IPG MediabrandsPour ce nouvel épisode du podcast 100%Media week, Vincent Thobel, rédacteur en chef adjoint de The Media Leader, revient sur les actualités marquantes de la semaine en 10 minutes chrono. Nous recevons Emmanuelle Le Goff, directrice de la radio chez Médiamétrie.HTMLÀ retrouver également sur Apple Podcasts, Spotify, Deezer, Amazon Music.Au sommaire de cet épisode #98 :1. Le président de l’ARCOM, entre dans le jeu des droits TV du football. Devant le Sénat, Roch-Olivier Maistre s’est exprimé sur les prix élevés des abonnements sportifs, en particulier ceux d...2024-10-1810 min
The Digital Distillery Podcast NetworkThe Digital Distillery in LondonHello and welcome back to The Digital Distillery Podcast. Host Phil McDowell is excited today to bring you a new episode from our first TDD event in London.Held in the stunning historical Hippodrome Casino, smack bang in the middle of the city, the event was a cracker, with heavy-hitting topics mixed with a lick of casino-themed fun.Throughout the day Phil got to hold exclusive interviews with key speakers from the stage including:Seb Royce - Chief Brand and Communications Officer at ReWire EarthHannah Marshall - Head of Performance Activation...2024-10-171h 04
Oye.CracksAndrés Gutiérrez: “Inteligencia Artificial: Cambios y avances en la industria publicitaria”El mundo de la publicidad no se ha salvado de la llegada de la IA. Esta herramienta ha obligado, como a muchas industrias, a adaptarse y reeinvertarse, así como ha llegar a nuevos horizontes. En esta ocasión, nos acompaña en Oye.CRACKS, Andrés Gutiérrez, Managing Director KINESSO en IPG Media Brands, quien aborda estos cambios y cómo la IA puede ser un aliado fundamental en la industria publicitaria. ¡No te pierdas este episodio!2024-10-0814 min
LabTalks: The Non-Fungible PodcastLabTalks x Kinesso: Programmatic Media, Blockchain's Impact, and the Future of Quality JournalismIn this episode of LabTalks, Ben sits down with Chris Geils, Associate Director at Kinesso UK, to explore the evolving landscape of biddable and addressable media. Chris breaks down how programmatic media has shifted from a focus on automated bidding to audience targeting and why understanding identifiers like first-party data is critical in a cookieless world. We also dive into the role of blockchain in reducing ad emissions, trends shaping digital advertising, and why the best internet is one that is free and ad-funded, allowing everyone access to a wide range of opinions and information while ensuring...2024-09-2739 min
The CEOWeb Summit в Ріо, ринок LATAM та менторство — Дмитро Савченко, VP в KinessoВ ефірі третій сезон подкасту The CEO. Гість сьогоднішнього випуску Дмитро Савченко, VP of Application Engineering у Kinesso. Ведуча випуску Саша Гарсія Гаврилюк — підприємиця, Board Advisor, менторка. У випуску говорили про:
00:20 — як розвивалась кар'єра Дмитра
03:47 — культурні аспекти життя і роботи в США
10:06 — бажання ділитись досвідом
13:02 — Web Summit в Ріо і ринок LATAM
17:37 — технологічні інсайти з Web Summit
22:05 — що робити українським компаніям, щоб привернути увагу американських компаній
29:07 — про фідбек
32:45 — менторство і коучінг
39:16 — написання книги
✔️ LinkedIn Дмитра — https://www.linkedin.com/in/dmytro-savchenko/
✔️ Обговорюємо новини індустрії, тренди та факапи у Facebook —
https://www.facebook.com/theceo.ukraine2024-07-2542 min
The Payback PodEpisode 13- Maximizing Performance: Insights from Affiliate Marketing Expert Jamil AliIn this episode, Joel Williams is joined by Jamil Ali, the Head of Affiliates at Kinesso, to explore the multifaceted world of affiliate marketing. Jamil shares his unique career journey and offers deep insights into the industry, discussing best practices, emerging trends, and effective strategies for eCommerce brands.
Highlights:
Jamil's Career Journey:
Jamil recounts his intriguing path into affiliate marketing, spanning roles on the network side, brand side, and agency side.
He highlights how these diverse experiences shape his current approach at Kinesso.
Building Relationships in Digital Marketing:
Best practices for nurturing and maintaining strong partnerships.
...2024-07-0119 min
MediaweekMediaweek Heavy Hitters: How AI will transform business performanceMediaweek editor Brittney Rigby sits down with Microsoft Advertising’s Elliott Knight, Compare the Market’s Dan Stevens, and Kinesso Australia’s Kellyn Coetzee to discuss how generative AI will impact the marketing landscape and what it means for brands.See omnystudio.com/listener for privacy information.2024-06-2631 min
LabTalks: The Non-Fungible PodcastLabTalks x Kinesso: Tackling Ad Fraud and Brand Safety ChallengesIn this episode of LabTalks, Ben Putley is joined by Nathan Taylor-Billings, Head of Addressable Activation at Kinesso. They discuss Nathan's background in ad tech and programmatic advertising across trading desks, publishers, tech companies, and agencies. Nathan shares insights into campaign setups, brand safety practices, addressing ad fraud, made-for-advertising sites, optimising towards goals, testing innovations like blockchain ad buying, and preparing for a cookieless future. They explore the pros and cons of AI in advertising, innovations Kinesso is excited about, educating clients on emerging technologies like crypto wallets for identity, and the overall evolving ad...2024-06-2147 min
Mi3 Audio EditionOut of home will be ‘20% programmatic within two years’, as ecom, retail, food, entertainment target brand and performance – but buying on CPMs alone misguidedA year ago programmatic sales were just 2 per cent of QMS’ business. By the year-end, says Head of Programmatic, Laura Wall, it will be double digits. She says the market is starting to move, and latest SMI data, with pDOOH up 100 per cent in Q1, underlines that trend. Kinesso’s Chief Media Activations Officer, Michael Whiteside, thinks even that rise is “undercooked”. He sees programmatic out of home – or pDOOH – making up 20 per cent of the market within two years. That’s partly because advertisers are seeking increased efficiency and trying to stretch budgets; partly because programmatic buying brings...2024-05-3044 min
The MadTech PodcastKinesso’s Madelin Farrington on Netflix’s New Ad Server, Google’s AI-Enhanced Search and AI vs JournalismIn this episode of The MadTech Podcast, ExchangeWire’s Anne-Marie Sheedy and Rachel Smith are joined by Madelin Farrington, head of client solutions at Kinesso to discuss the latest in the ad tech landscape. 2024-05-2338 min
The Campaign PodcastCampaign Podcast: It's never too early to start thinking about ChristmasIn this special Campaign and Media Week podcast, sponsored by Pinterest, we talk about:• How shopping behaviour changes at Christmas• Why brands can avoid falling for fads• What tools are available to predict the coming crazesFeaturing: Matt Whitehead, global media partnerships, Pinterest; Jazz Mondae, head of demand generation, Performics at Starcom; Deolu King, social practice partner, KinessoThis podcast episode is sponsored by Pinterest. Hosted on Acast. See acast.com/privacy for more information.2024-05-1330 min
Media Week PodcastIt's never too early to start thinking about ChristmasIn this special Media Week and Campaign podcast, sponsored by Pinterest, we talk about:• How shopping behaviour changes at Christmas• Why brands can avoid falling for fads• What tools are available to predict the coming crazesFeaturing: Matt Whitehead, global media partnerships, Pinterest; Jazz Mondae, head of demand generation, Performics at Starcom; Deolu King, social practice partner, KinessoThis is podcast episode is sponsored by Pinterest. Hosted on Acast. See acast.com/privacy for more information.2024-05-1330 min
Unmade: media and marketing analysisThe Unmakers: Fabulate it - How an Australian tech platform is helping brands manage big influencer campaignsWelcome to an audio-led edition of Unmade. Today we’ve an episode of our series focusing on industry startups, The Unmakers. We talk to the co-founders of fast growing influencer platform Fabulate. And further down, mixed fortunes on the Unmade Index.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event (November);* Member-only content and our paywalled archives; * Your own copy of Media...2024-05-0943 min
The Six Sells PodcastChloe Hawking on The Six Sells PodcastIn this episode of The Six Sells Podcast, Chloe Hawking, CEO of Kinesso UK spoke to Mike Nicholson at Six Sells about a range of topics including:
Digital Marketing
Agency-Client Relationship
People Development
Retail Media
Performance Marketing
AI in Marketing
Operational Efficiency
Future Marketing Trends
* * * * * *
The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives.
The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles.
...2024-05-0741 min
The IAB Australia PodcastAustralian Programmatic Advertising TrendsIn this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently. See omnystudio.com/listener for privacy information.2024-04-3040 min
Good Revenue25 | M&A Doesn’t Fail—Leaders Do 💣 What They Never Tell You About Integration with Jacqueline Leng (Interpublic Group, Kinesso, Oracle)Jacqueline Leng, SVP Client Solutions at Interpublic Group, shares insights from 12 post-acquisition integrations across Kinesso, Oracle, and several ad tech startups.In this episode of Good Revenue, host Neeta Bidwai and Jacqueline cover:The critical importance of the first 12 to 18 months post-merger for integration success.Leadership alignment, fostering team collaboration, and strategic planning to unify sales and product teams.Emotional and cultural hurdles that can impede successful integrations, including emotional attachment and team resistance.Why quick, efficient sales team integration needs to be a top priority, modeled on Oracle’s success in bringing staff together ph...2024-03-1221 min
El Economista PodcastsAndrés Gutiérrez: “Inteligencia Artificial: Cambios y avances en la industria publicitaria”El mundo de la publicidad no se ha salvado de la llegada de la IA. Esta herramienta ha obligado, como a muchas industrias, a adaptarse y reeinvertarse, así como ha llegar a nuevos horizontes. En esta ocasión, nos acompaña en Oye.CRACKS, Andrés Gutiérrez, Managing Director KINESSO en IPG Media Brands, quien aborda estos cambios y cómo la IA puede ser un aliado fundamental en la industria publicitaria. ¡No te pierdas este episodio!2024-03-0714 min
The MM+M PodcastFour developments changing pharma marketing: Straight talk from leaders in tech and media, a podcast sponsored by PulsePointKinesso and PulsePoint, two leaders in healthcare marketing, will talk to the audience about four key changes currently taking place in the industry: Addressability, Channel Proliferation, Real-time Measurement and Sequential Messaging. They’ll help the audience understand the drivers and implications of these changes, and will discuss what their organizations are doing to address these changes and continue to deliver value for pharma brands.
Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on...2024-02-2925 minMi3 Audio EditionprDOOH power: Lion toasts 18% revenue gains, sells 100,000 more Guinness pints via prDOOH push; JCDecaux maps huge growth, but agencies laggingGuinness (part of the Lion portfolio), UM, Vistar, Kinesso, and Thinkerbell have just landed Australia's first ever Programmatic Campaign of the Year award after a smart, highly targeted Out-of-Home push delivered 100,000 extra pints sold. The trick? Targeting blokes near pubs stocking the dark elixir when the weather turned cold – with only 2,000 of those pints as QR code freebies. After toasting 18 per cent revenue uplift as a result – and 15 per cent pub footfall boost, a “super happy” Lion is lining up more prDOOH, per UM’s Mark Ryan. But it wasn’t initially convinced. While it wrapped in day-parting...2024-02-2935 min
Marketing, Media & AdtechRetail Media's Family Reunion: Less Hugs, More Data ThugsTune in for an electrifying episode of the ADOTAT Show with your host, Pesach Lattin, as we corral a roundtable of digital disruptors ready to unpack the mysteries of the advertising cosmos. This isn't your run-of-the-mill discussion; we're spilling the digital ink on what makes the ad world tick, from the enigmatic alleys of retail media to the looming dominance of giants like Walmart in our cozy living rooms. 🍵As we dissect the intricate web of measurement standards and navigate the treacherous waters of aligning retail media with traditional media investments, brace yourself for a journey to the...2024-02-2759 min
Radio PRODUReloAd: Minority ReportPRODU Mercadeo presenta ReloAd, un espacio para discutir la coyuntura publicitaria junto a sus protagonistas, un espacio para recargarnos una y otra vez de nuevos conceptos.
En el episodio número 12 conversamos con Diego Schreiber, director regional de eCommerce & eRetail Media en Kinesso, la agencia de performance y tecnología de IPG Mediabrands.
Abordamos temas como los desafíos del comercio electrónico en la región, el potencial de retail media, la evolución creativa en el mundo digital y comparamos lo que hoy sucede con lo que hasta hace pocos años era considerado producto de la imaginación.
Radi...2024-02-1400 min
Retail Media MogulsLeveraging the Benefits of a Customised Retail Media Network with Neilson Hall, Consultant and Retail Media ExpertWelcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Our special guest today is Neilson Hall, who is a leading retail media consultant and EMEA Head of E-Commerce at KINESSO Commerce.Join us as we explore the potential of retail media and the challenges and opportunities it presents. Neilson shares his experience and background in the e-commerce and retail media industry and the journey to founding his own agency. We also discuss the concept of building a customised media network and the benefits it can bring.Some of the...2024-02-0931 min
SEO in 2025Stop worrying about the future and start optimizing for it – with Jake GauntleyAs Billie emphasised, you can’t expect AI to solve all of your content production woes automatically. But as Jake Gauntley from KINESSO shares, that doesn’t mean that you shouldn’t be harnessing AI’s power.2023-12-1516 minMi3 Audio EditionMeasuring BVOD, TV and YouTube and footfall in one hit: Kmart, Kinesso and UM think Beatgrid may have cracked cross-media measurementFiguring out where potential customers are in the hectic media system and not waste budgets reaching them across disparate channels is driving marketers and media agencies to experiment with some interesting alternatives in cross-media audience measurement. Kmart, its agency UM and IPG tech stablemate Kinesso, think they have landed on a winner – Beatgrid’s automatic content recognition phone-based panel. Beatgrid counts the likes of Amazon, Google, P&G, Unilever and Virgin as clients. The firm’s tech measures TV, digital video, audio and even out of home audiences, as well as in-store footfall. Plus its panel of paid-up...2023-11-1647 minThe IAB Australia PodcastStreaming TV's New Era with Adrian Isoldi, Jo Kappl & Charlie AllattIn this episode we discuss the changing consumer behaviour with streaming TV content. Recently ad tech company Magnite released a detailed research report titled Streaming TV,s New Era and we are joined by three guests who can take us through some of the research as well as share their first hand experience and knowledge in this space in relation to not only consumer behaviour changes but how this can help businesses achieve their marketing objectives. Our guests today are Adrian Isoldi from Magnite, Jo Kappl from AGL and Charlie Allatt from Kinesso. See omnystudio.com/listener for...2023-11-0230 min
No HypeCrystal Wallace — Back to 'Brilliant' Basics: Exploring the Marketing Principles Key to Effective Human ConnectionCrystal Wallace, Chief Growth Officer for Platforms at Kinesso, joins Allyson and Brett to explore the Marketing Principles key to effective human connection in advertising.
Join them as they discuss the importance of effectively leveraging data to drive relevant advertising, the digital twin experience in the retail environment, and why understanding that the consumer journey is an amalgamation of both offline and online. As Wallace notes, be brave, don't follow the hype, and go back to the brilliant basics and lay a framework. The most valuable data is your own data. You know your products, supply chain, an...2023-09-1948 minNo HypeCrystal Wallace, Lou Paskalis and Matt Clark – Mythbusting: Examining the Actual and Future State of IdentityJoin this riveting panel at Brave New Worlds 2023 that dives deep into internal and external organizational challenges – from people (and their incentives) to data and technology – that make cultivating customers over time and across channels so difficult.
Learn how to better set your organization up for success from Crystal Wallace, Chief Growth Officer, Platforms at Kinesso; Lou Paskalis, Chief Strategy Officer at Ad Fontes Media and former SVP at Bank of America; and Matt Clark, VP of Strategic Partnerships at Freewheel.
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Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message2023-08-0842 min
Thoughtful Edge PodcastThoughtful Edge, Episode 7: Interview with Ian Johnson, Fueling the Future – Striking the Balance between Customer Wants & Needs🚀 Thoughtful Edge Podcast: Fueling the Future – Striking the Balance between Customer Wants & Needs | Guest: Ian Johnson, COO of Kinesso 🚀 Join us as we explore the complex world of product management with our esteemed guest, Ian Johnson, COO of Kinesso. Discover how to strike the right balance between immediate customer desires and long-term goals, the importance of fostering innovation and adaptability, and the role of collaboration within an organization. Ian shares invaluable insights, strategies, and real-life examples of successfully managing customer expectations while addressing long-term requirements. Dive into the challenges of differentiating between short-term demands and future necessities, learn how t...2023-04-2236 min
Thoughtful Edge PodcastThoughtful Edge, Episode 6, Navigating the Leap from Individual Contributor to Leadership MasteryIn this episode, I’d like to discuss quite an interesting and quite challenging topic that I believe is relevant for everybody on their career journey. The topic is Navigating the Leap from Individual Contributor to Leadership Mastery. And it is about a transition from individual contributor to leadership roles and the choices we need to make on this path.My guest is Sam Haboush, VP of Innovation Engineering at Kinesso with more than 25 years of experience in the industry, my colleague and dear friend.2023-04-0136 min
Pixel Paranoia the UX PodcastS03E10 - Interview met Jelmer, verkeerslichten in Flitsmeister, rebranding WiseIn deze aflevering hebben we opnieuw een gast, namelijk Jelmer! Jelmer is front-end developer bij Kinesso (voormalig bGenius) en we bevragen hem over wat Kinesso nou precies doet. Verder behandelen we een feature in Flitsmeister namelijk verkeerslichten en gaan we in op de rebranding van Wise inclusief hun nieuwe Design System.
0:54 - Verkeerslichten in Flitsmeister
4:35 - Rebranding Wise en een nieuwe Design System - https://wise.design
08:18 - Interview Jelmer (front-end developer bij Kinesso)
43:24 - Omlet Measure the Success of Your Components - https://omlet.dev/
46:30 - Eric Meyer :has() selector tutorial - https://www.youtube.com/watch?v...2023-03-1351 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 21: The Partnership Between People & Technology with Vincent Paolozzi, KinessoIn the latest episode of our AdTech Heroes podcast, our host Dal sits down with Vin Paolozzi, Chief Investment Officer at Kinesso, to discuss the relationship between people and technology - in the context of AdTech. During the conversation, they discussed:
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📰 The difference between publishers and advertisers.
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🤝 The importance of building trusted relationships with partners.
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✅ Consolidation of AdTech solutions to give people a more central view.
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Want to check out Seedtag?
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Website: https://www.seedtag.com/
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...2022-10-2043 min
The Digiday PodcastFrom Cannes: IPG's data chief Arun Kumar wishes there was a Hippocratic oath for marketersThe Cannes Lions Festival of Creativity is well underway, as the crowds along the Croisette clearly indicate. But a lot of the action, and heady conversations, are also taking place in the suites and conference rooms of the big hotels that dot the main boulevard of Cannes -- not to mention in the yachts parked in the Vielle Port alongside the Palais where Cannes content and awards are taking place.I was fortunate to have one of those conversations with Arun Kumar, chief data & marketing technology officer for IPG, who's also CEO of IPG's marketing intelligence engine...2022-06-2230 min
The Tech TrekDhara Patel - Visibility and ROI of internal platforms/shared servicesHighlights of my conversation with Dhara:
Try to adopt a product mindset for shared services
Measure value in a tangible way
Focus on developer adoption as a metric
Direct impact on development life cycle
Celebrating for the team
With technical customers, a technical product manager would be helpful
Get client stakeholder engagement to understand and drive platform requirements
Building awareness around initiatives
Meet: Dhara Patel is SVP of Engineering, leading multiple groups building product platforms at Kinesso. She has industry experience in SaaS products and leading engineering teams in hyper-growth environments. Throughout her experience, she has led...2022-05-0522 min
ANA Marketing Futures PodcastEpisode 42 - Reclaiming Our Data Destiny, with Arun Kumar of IPGOver the past 10 years, data has become a superpower for marketers. But, as a certain web slinger’s uncle once said, “with great power comes great responsibility,” and let’s be honest – brands haven’t always been the most responsible with the oceans of data at their disposal. Ceding control to tech giants like Apple and Google has left our industry in limbo, as third-party cookies are set to disappear, completely upending the current ecosystem. Our guest today says it’s time for marketers to take back control of their destiny. Arun Kumar is the CTO of IPG and the CEO of Kin...2022-02-2200 min
The Marketing StirIan Johnson (Kinesso) - Geek By NatureVincent and Ajay chat with Ian Johnson, the Global COO at Kinesso. He talks about how his role makes company visions happen, and how a start in engineering eventually led him to a career in strategy. Ajay takes his kids to see elephants, and Vincent is excited to visit the Alamo.2021-10-1239 min
Real Talk about Marketing#12 - Real Identity: The Human Equation of MarketingTracy YoungLincoln, Chief Client Officer at Kinesso, joins the Real Identity podcast to discuss the human factor of marketing – on all sides of the equation. Building a first-party asset is the first step for brands, but figuring out the right way to gain value from it is the most important step. Brands must think beyond the point of data capture to the points of delivering value from the data - from bringing media and creative back together to building trust with customers.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.2021-03-2929 min
All Jargon AsideAll Jargon Aside: 2-Month HiatusThe producers of All Jargon Aside jump on to let you know that we’ll be taking a 2-month hiatus to regroup so that we can bring you the best possible content that really gets to the heart of the matter. We’ll be back in May, but in the meantime we’d love to hear from you! You can reach us at marketing@kinesso.com. See you soon!2021-03-2600 minAll Jargon AsideAll Jargon Aside: Then, Now & The Path Forward: Diversity, Equity & InclusionIn this episode of All Jargon Aside, host Courtney Minich, Associate Director, Marketplace Development, Kinesso and New York Chapter Chair of the Impact Group sits down with longtime friends, Heide Gardner, Senior Vice President, Chief Diversity and Inclusion Officer, IPG and Dana Wade, Vice President, Creative Strategy and Cultural Intelligence at Velocity, ViacomCBS for a walk down memory lane and a discussion on anti-racism, Diversity, Equity & Inclusion. Tune in to hear Heide and Dana's personal experiences as they have watched the industry evolve; their thoughts on Black Lives Matter; and how they believe data-driven advertising is shaping the conversation.2021-02-2542 minAll Jargon AsideAll Jargon Aside: The Power, Complexity and Necessity of DataIn this episode of All Jargon Aside, our host Graham Wilkinson, EVP, Product Innovation and special guest host, Sheila Colclasure, Global Chief Digital Responsibility & Public Policy Officer, Kinesso & IPG sit down (remotely) with Dr. Fred Cate to discuss all things data. Dr. Cate attended both Oxford University and Stanford University and now sits as VP of Research at Indiana University – the school’s highest research position. In this episode, our three experts discuss privacy legislation, digital responsibility, the global trade of information and why data is crucial to a thriving society. We also get to hear Dr. Cate’s crazy...2021-01-2733 minAll Jargon AsideAll Jargon Aside: The Anniversary EpisodeIn this special anniversary episode of All Jargon Aside, our host Graham Wilkinson (EVP, Product Innovation, Kinesso) gets interviewed by special returning guest Bill Lyman (Director, Research and Development, Kinesso)! Tune in to hear them review what Graham has learned over the past year of recording this show, their predictions for 2021, and most importantly – Graham’s (very unexpected) “crazy but true fact(s)”!2020-12-1831 min
Make Possible BitesizeDon Valdez, Vice President, Strategic Partnerships at BeOp and Rico Rosa, Customer Success Manager at PermutiveOn our final show for 2020, we're joined by Don Valdez, Vice President, Strategic Partnerships at BeOp. Hear what he's most proud of and how he's driving change in his industry. Learn more about the new media standard and BeOp's independent conversational ecosystem for media and brands at https://beop.io. If you'd like to get in touch with Frontline For Veterans In Media, a grassroots organization formed to provide a voice and community for military veterans and their supporters in the Media and Ad Tech industries, drop a line to frontline@kinesso.com2020-12-1408 minReal Talk about Marketing#7 - Real Identity: Don’t Wait There’s No Silver BulletFeatured Guest: Bobby Heller, Director of Technical Operations at KinessoTransparency, cookie deprecation, clean rooms, multiple pipes, privacy sandboxes. Bobby Heller joins the Real Identity podcast to help us understand the current issues, complications and consequences of adtech evolution as well as the possible ways forward in response to the question he is hearing most these days: “What does it all mean?” Ultimately, brands with a strong view of their customers will adapt the best.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.2020-12-0336 minAll Jargon AsideAll Jargon Aside: Innovation for HumanityIn this episode of All Jargon Aside, our host Graham Wilkinson, EVP, Product Innovation sits down (remotely) with Clarice Chan, former White House Presidential Innovation Fellow to discuss a topic near and dear to their hearts: innovation for good. Tune in to learn about technological innovation in government and how innovation can be used to better people’s lives in unique ways.2020-10-1541 minAll Jargon AsideAll Jargon Aside: Responsible Data InnovationOn this episode of All Jargon Aside, Host Graham Wilkinson, EVP of Product Innovation at Kinesso sits down with JoAnn Stonier, Chief Data Officer at Mastercard, to discuss responsible data innovation, the meaning of data ethics, social impact, and the time she went paragliding.2020-09-2137 minAll Jargon AsideAll Jargon Aside: CybersecurityHow important is cybersecurity to the constantly evolving Internet ecosystem? What laws have been put in place to keep bad actors from doing harm to its billions of users? Host Graham Wilkinson, EVP of Product Innovation at Kinesso, discusses cybersecurity with Senior Cyber Investigator and lawyer Bradley Deacon to give us a global perspective on this episode of All Jargon Aside.2020-07-0147 minAll Jargon AsideAll Jargon Aside: Tech & The PandemicIn this this episode of All Jargon Aside, Graham Wilkinson, EVP of Product Innovation & guest Bill Lyman, Director of Research and Development at Kinesso discuss the pandemic, our relation to technology and tech’s role in helping the world recover from COVID-19.2020-06-1539 minAll Jargon AsideAll Jargon Aside: The Evolution of AdvertisingOne could argue that advertising predates humanity. Just as a bee is drawn to a flower for the value exchange of food for pollination, we are attached to advertisements that we believe benefit us. In this episode of All Jargon Aside, host Graham sits down with Erica Schmidt, Global CEO of Matterkind to discuss the evolution of marketing.2020-05-1834 minAll Jargon AsideAll Jargon Aside: Artificial Intelligence, Evolution, & Math in AdvertisingWhat constitutes intelligence? Is evolution just another algorithm? What’s the difference between Machine Learning, Deep Learning and Neural Networks? In this episode of All Jargon Aside, Bill Lyman, Director of Research and Development at Kinesso and our host, Graham Wilkinson, EVP, Product Innovation share their thoughts and expertise on all things AI.2020-02-2629 min
Mi3 Audio EditionMore tech, less media: IPG Mediabrands new CEO Mark Coad and APAC boss Leigh Terry on diluting their media riskA $2.3bn global acquisition of data firm Acxiom 18 months ago has triggered a wave of new ventures for New York-based marketing services holding group IPG - it's delivering media unit, IPGMediabrands, the chance to spread its risk and reliance on media. Kinesso, a new global marketing, advertising and data technology platform, is part of the plan. Former Omnicom veteran Mark Coad and APAC CEO Leigh Terry unveal their plans, talk Coronavirus implications for marketing and why Coad jumped ship. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.2020-02-2427 minAll Jargon AsideAll Jargon Aside: The Future of TechWhat do the Mets have to do with smart homes? In the second episode of All Jargon Aside, host Graham Wilkinson, EVP of Product Innovation at Kinesso, discusses the future of tech, the disruption economy, and baseball with Chad Stoller, UM’s Global Chief Innovation Officer!2020-01-3029 min
All Jargon AsideAll Jargon Aside: Privacy Compliance & Data EthicsIn Kinesso's first podcast, host Graham Wilkinson, EVP of Product Innovation at Kinesso, interviews Sheila Colclasure, SVP, Global Digital Responsibility and Data Ethics at Kinesso/IPG on privacy compliance and data ethics.2019-12-1727 min