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Kinsey Machos
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The Category Queen Show
Marketing Checklist: How To Optimize Your Online Presence for Daily Leads & Clients
Imagine if your online presence could consistently attract and convert prospects into paying clients **every day**. In this episode, I walk you through a practical checklist to ensure that your business is fully optimized to do just that. We’ll break down the essential components of a successful digital storefront, discuss how to maintain consistent messaging across your platforms, and reveal how small tweaks in your online strategy can lead to big gains in client acquisition. Use this tactical episode to reference any time you need to audit your business to ensure every part...
2024-08-16
23 min
The Category Queen Show
Scaling Your Business Through Mind, Body, and Spirit
There’s a powerful synergy between your personal well-being and the success of your business. In this episode, I dive into how aligning your mind, body, and spirit can be the missing link in achieving sustainable growth.This isn’t just about scaling your business—it's about creating a life that feels balanced, fulfilling, and true to your core values.Key Takeaways:The critical role of personal alignment in business success.Holistic strategies for maintaining balance while growing your business.Practical ways to incorporate wellness into your daily routine.The impact of mind, body, and sp...
2024-08-14
40 min
The Category Queen Show
A Sneak Peek at Our New Consulting Offer: Luxe Leverage
Have you ever found yourself overwhelmed by the complexities of scaling your business while maintaining quality and alignment? It’s a challenge many experts face. In this episode, I reveal the Luxe Leverage experience, a unique consulting offer designed to help you create scalable, high-end solutions that don't compromise on quality or personal alignment. Discover how I moved away from traditional, cookie-cutter business models to craft bespoke solutions that elevate both client results and profit margins. Join me as I share the transformative journey of aligning your highest zone of genius with a busin...
2024-08-09
27 min
The Category Queen Show
From Generalist to Specialist: Unlocking Your Coaching Superpower
Stepping into a specialized niche can feel counterintuitive, especially when it seems like being a generalist would allow you to serve a broader audience. In this episode, I explore the liberation and clarity that comes with focusing on a specific market. Through real client stories and personal insights, I'll guide you on how to define your category niche and leverage your unique brilliance to stand out in a crowded industry.By narrowing your focus, your marketing becomes clearer, your offers more compelling, and your business more profitable. This episode will challenge your preconceived notions about niching down...
2024-08-07
21 min
The Category Queen Show
How to Prepare for Your One-to-Many Offer Before You Feel Ready
Ever wonder why your one-to-one client work feels overwhelming? It might be time to prepare for a scalable offer. Many coaches and consultants rush into launching without proper prep work, making the process much more challenging. In this episode, I’ll share insights on how to effectively prepare for your scalable offer, ensuring a successful launch and continued sustainable growth. Drawing from personal experience and working with clients, I reveal the key steps to transition from one-to-one to a one-to-many model. You'll learn about mindset shifts, strategic planning, and aligning your offers with your unique vision. Wh...
2024-08-02
26 min
The Category Queen Show
How To Generate High-Earning Revenue Months With A Tiny Audience
If you've ever found yourself believing that you need a massive following to achieve your revenue goals and create a lasting impact, get ready to challenge those limiting beliefs. In this episode, I share four powerful shifts you can embrace to make more money and impact, even if you have a small following. I challenge the common belief that you need a large audience to create high-earning months and give you a roadmap for growing your business faster without the fluff.If you're ready to take your business to the next level and experience more j...
2024-06-19
29 min
The Category Queen Show
The Surprising Offer Strategy That Skyrocketed My Coaching Business
Do you find yourself constantly launching new offers and experiences, chasing that exciting "new offer" feeling? I know what this feels like because I’m guilty of this, too. It's easy to get caught up in the shiny object syndrome, believing that the next big thing will be the key to unlocking massive growth in your business.But what if I told you that this common trap could be sabotaging your success? In this episode, I share a surprising secret that completely transformed my approach to offers and skyrocketed my business success. It's a mi...
2024-06-12
28 min
The Category Queen Show
The 5 Core Mechanics of Scalable Offers: Real-Life Examples & Creative Strategies
Unlock your earning potential, maximize your impact, and get into alignment with your highest zone of genius with scalable offers that attract and enroll clients consistently. I've learned that the key to a freedom-based business lies in mastering the core elements of one-to-many offers that allow you to help more people without sacrificing the quality of your client’s results or burning you out in the process. Join me as I explore the five core mechanics of scalable offers, providing real-life examples and demonstrating how you can creatively design offers that align with your unique bril...
2024-06-07
50 min
The Category Queen Show
My Summer Schedule: How To Work Less, Play More & Amplify Your Business
If your schedule doesn’t allow for all the abundance that summer has to offer you, then this conversation is for you! Drawing from my own experiences and the rhythms of our ancestors, I share how embracing the playful energy of summer can lead to personal growth and a more balanced approach to work and family life. Throughout the episode, I offer a behind-the-scenes look at how I structure my own summer schedule, providing practical tips and ideas for managing work and family responsibilities while still allowing room for fun and adventure.Key Take...
2024-06-05
20 min
The Category Queen Show
Boost Your Email Open Rates: My Top 3 Tips
DOWNLOAD THE ULTIMATE HEADLINE GENERATORAre you maximizing the power of your email list? Regardless of size, your email list is where conversions ultimately occur and the most important element of all high-converting emails is this: the subject line. In this episode, you will learn specific techniques to boost your email open rates—a crucial metric for successful email marketing. While most people spend too much time crafting the body of the email and too little time developing the subject line, you will learn why this isn’t impacting your overall convers...
2024-05-31
16 min
The Category Queen Show
The Chick-fil-A Way: Embracing the Power of Less [Big Brand Breakdown]
How can embracing simplicity be the key to unlocking extraordinary business growth, and what lessons can we learn from the remarkable success story of Chick-fil-A?In this episode, join me as we explore the power of simplicity and how focusing on limited offers can ensure consistency, quality, and efficiency, while building a strong brand identity. We'll dive into the success story of Chick-fil-A, a company that generates more revenue per restaurant than its major competitors, despite having fewer locations and being closed on Sundays. You’ll learn why the strategies behind this impressive achi...
2024-05-29
34 min
The Category Queen Show
Beyond Social: Building Real Connections
Let me take you on a journey of how I built my business by focusing on authentic relationships rather than just numbers. It all started when I realized that social media, while powerful, wasn't enough. The real growth came from connecting with people on a deeper level. I remember the days when I hosted informal lunches, inviting women I admired to join me. These gatherings weren't about pitching or selling but about truly getting to know each other. These relationships became the foundation of my business, leading to referrals, support, and genuine connections tha...
2024-05-24
27 min
Women’s Fitness & Health Revolution Podcast
Kinsey's Story! (aka 20 Years of Fitness: A Sneak Peak into My Journey, Lessons, and Growth)
I had a birthday this week, and it got me reflecting on how different my life looks than how I imagined it as a kiddo (in the best way possible ps). One of the biggest differences is my relationship to fitness, food, and my body. We're talkin COMPLETELY different (again...in the best way possible). From counting every single calorie, over training, and feeling miserable and alone to working with my body and discovering exercise and nutrition are just two small pieces of the healthy life puzzle. So t...
2024-05-23
33 min
The Category Queen Show
Needing vs Desiring: The Difference Between Desperation and Magnetism
In this episode, I dive into a transformative conversation with my husband that broadened my perspective and reshaped how I view my business. This discussion aligns perfectly with our podcast’s core theme: embracing your most authentic, magnetic self.Operating from a place of “needing” often leads to desperation, rash decisions, and burnout. Unfortunately, many of us get trapped in this vicious cycle.On the other hand, when we approach our goals and business from a place of genuine desire, we create a magnetic force that attracts opportunities and leads to sustainable success.Why do...
2024-05-22
33 min
The Category Queen Show
5 Must-Read Books If You're In The "Messy Middle" Stage of Business
Whenever I find myself in the midst of a major season of unknown or transformative change, turning to books has always been my solace. Unlike seeking advice from others which can muddy my perspective, absorbing wisdom from written words allows me to create deeper self-trust. Interpreting the carefully crafted phrases within the pages in front of me empowers me to rebuild confidence in my own intuition versus looking externally for someone else to dictate my path forward.In this episode, I'm sharing the top 5 transformational books that have had the biggest impact on me in s...
2024-05-17
26 min
The Category Queen Show
How To Get Unstuck By Becoming A Better Decision-Maker
Are you often caught in a cycle of stress, overwhelmed by daily tasks, or find yourself procrastinating or making impulsive decisions? These are common symptoms of indecision—a barrier to achieving greatness in your personal and professional life.Interestingly, decisiveness is not just a beneficial trait but a core characteristic of the wealthy and successful. The best part? You’re not born with decisiveness; it's a skill that you can develop and refine over time.In this episode, I introduce you to a straightforward yet powerful decision-making framework that will revolutionize how you approach every deci...
2024-05-15
31 min
The Category Queen Show
What We Can Learn From Airbnb's Marketing Shift [Big Brand Breakdown]
What can small business owners learn from big brands like Airbnb, and how they approach marketing? The lessons are infinite!Pull up your chair and grab your notebook because, in this episode of Big Brand Breakdown, I’m dissecting AirBNB’s “new” brand-centric approach to marketing after seeing diminishing returns on their marketing efforts prior to 2020. This shift focuses on building deeper connections with consumers by addressing specific, relatable scenarios, creating a feeling of belonging, and offering solutions that resonate deeply with different audience segments. You don’t need a large (or even small) budge...
2024-05-08
32 min
The Category Queen Show
Harnessing AI for Business Brilliance: A Deep Dive with Callan Faulkner
Does the concept of artificial intelligence (AI) intimidate you? You're not alone. I too felt uneasy about AI initially. However, it's clear that AI is reshaping our work and personal lives at a rapid pace.As a business owner, it's crucial not just to stay informed but to embrace AI's potential to revolutionize how we operate. In this transformative conversation, I'm joined by AI expert Callan Faulkner, who shares her remarkable journey from traditional tech roles to harnessing AI for groundbreaking efficiencies and personal development. Together, we'll explore the true magic of AI—far beyond aut...
2024-05-03
48 min
The Category Queen Show
The Cause & Effect of Overworking & Underearning
Are you grinding away with minimal rewards? Feeling like your efforts aren't paying off as expected?You're not alone. Many of us experience phases of burnout, but it's crucial to understand the underlying causes. In this insightful episode, we dive deep into the true essence of burnout and explore strategies to effectively address its root causes.Join us if you're ready to transform your work life: achieve more by working less and boosting your earnings. This episode is your gateway to making that shift.Key Takeaways:Uncover the surprising main driver of...
2024-05-01
32 min
The Category Queen Show
The Curse of Knowledge
You’ve likely heard the saying, “Knowledge is power,” but I’ve learned that with greater knowledge comes greater responsibility and a deeper sense of vulnerability. Dive into this conversation with me as we discuss the double-edged sword of knowledge and what to be aware of as you grow in your wisdom. Key Takeaways:The Dunning-Kruger Effect and how it explains the cyclical nature of confidence and knowledge. The significance of turning insecurities and doubt into empathy and connection to foster a deeper sense of understanding with yourself and others. How to spiritually anchor yourself as...
2024-04-24
31 min
Women’s Fitness & Health Revolution Podcast
What Does it Mean to Lift Heavy? (Is it Heavy Enough to Get Stronger?)
Today Coach Kinsey answers a question she's gotten time and again from clients and folks at the gym: What does Heavy Lifting really mean? Obviously, it has to look a little different for someone new to fitness vs an Olympic Power Lifter...but how can we know what our version of "heavy" is so we can get the most bang for our buck from our workouts and age with vitality? Kinsey is gonna give ya two options today: 1. The short answer. 2. The deep dive nerdy answer to help level u...
2024-04-17
26 min
The Category Queen Show
My Best Tips for Client-Winning Webinars
In today's episode, I dive deep into the world of webinars, sharing my personal journey and the transformative power they hold in expanding your reach and credibility within your niche. From my initial skepticism to fully embracing webinars as a cornerstone of my digital strategy, I explore the nuanced dynamics of effective webinar marketing and how it aligns with our mission to help female entrepreneurs magnify their brilliance and accelerate their revenue. Get ready to take some notes as we go on a journey together to transform the way we approach webinars. This episode is al...
2024-04-17
1h 01
The Category Queen Show
10x Your Coaching Business: The 3 Elements of Scale
Are you riding a wave of momentum in your coaching business, feeling an undeniable fire within, urging you to grow to new heights? In this special episode, I peel back the layers of what it truly means to scale and the key components of a thriving, healthy, well-known coaching business. This narrative is woven from my personal journey of growth and scale, reflecting back from my first year as a coach, walking away from the corporate grind, to the global coaching brand I’ve built today.As I go deeper into the three crit...
2024-04-10
35 min
The Category Queen Show
Achieving Success on Your Own Terms: Lifestyle Business or Scalable Business
What’s your vision for your business? In today’s episode, I explore the difference between a lifestyle business and a scalable business. This topic isn’t just theory for me; it’s a reflection of my own evolution as an entrepreneur. I vividly remember the days when the dream was simply to break free from the constraints of a corporate job, armed with nothing but a used MacBook and a deep-seated yearning for freedom. Fast-forward to today, and the vision has magnified—not just to dominate a niche but to create a league of our own, hel...
2024-04-03
32 min
The Category Queen Show
How To Write Content That Converts When You're Lacking Confidence
In today's episode, we're diving into the heart of a challenge that so many of us face — the struggle with content creation, especially when confidence isn’t at its peak.I know how daunting it can feel to stare at a blank page, doubting your expertise or wondering if your voice truly matters in the vast digital expanse. But here’s the thing: your unique brilliance is not just necessary; it’s indispensable. And I’m here to guide you on leveraging it, to ensure your message reaches but deeply resonates with your audience.Whether y...
2024-03-27
36 min
The Category Queen Show
Authenticity vs. Formality: Finding Your True Voice to Connect With Your Audience
Join me in this conversation as I explore the dynamic between being genuine and following the traditional communication rules, especially in the context of content creation, speaking your truth, and getting noticed online. If you’re conflicted about what it means to show up online authentically while standing out and getting noticed for your unique expertise, you’re not alone. This episode will give you the confidence and clarity to show up more boldly in your business. Key Takeaways:The importance of authenticity, what it is, what it might mean for you, and how...
2024-03-20
24 min
The Category Queen Show
Unleashing Your Creative Genius: Beyond the Blocks and Into Brilliance
Have you ever felt like your creativity is working against you rather than for you? The truth is, as visionaries and entrepreneurs, creativity is our superpower. However, I find that instead of using it as a driving force, many women use it against themselves. Often, it can come in the form of a deeply rooted belief that can block the full brilliance from coming through. But sometimes, it’s a general unawareness or confusion that keeps women disconnected from their most authentic voice. Either way, this episode will have you thinking about yourself differently because I bel...
2024-03-13
24 min
Women’s Fitness & Health Revolution Podcast
The Anti-Aging Podcast : AKA The Free Fountain of Youth
In this episode of the Women's Fitness and Health Revolution Podcast, host Kinsey dives into the concept of aging and challenges the traditional fear-based approach to it. She explores the societal pressure to fight aging at all costs and uncovers the multi-billion dollar anti-aging industry's tactics. Throughout the episode, Kinsey encourages listeners to embrace aging and proactively support their bodies through strength training and mindful lifestyle choices. She emphasizes the power of small daily decisions in optimizing health and living life to the fullest. Listeners are invited to join Kinsey on a journey towards a...
2024-03-06
30 min
The Category Queen Show
From Chaos To Calm: 5 Techniques I Use To Regulate My Nervous System
At some point, strategies and tactics will only get you so far. To experience new levels of success, marked by freedom and liberation, it's important to tune into your nervous system—understand it, nurture it, and leverage it to reach your goals.In this episode, I share my journey from burnout and stress to a state of joy and peace.To be honest, my greatest achievements haven't come from mastering the perfect strategy, but from my ability to regulate my emotions, make better decisions, and nurture my mind and spirit to align with the future I...
2024-03-06
55 min
The Category Queen Show
Exiting Corporate, Elevating Yourself As CEO, & Transformative Breathwork Techniques With Chelsea Oyler
Walking away from corporate before you think you’re ready and taking your business to new heights with Chelsea Oyler.Chelsea shares her personal story of transitioning from a high-level corporate job to starting her own business and the challenges she faced along the way. She emphasizes the importance of designing a business that aligns with your desired lifestyle and offers practical strategies for effectively avoiding burnout and scaling your business.This conversation will take you on a journey, so tune in and enjoy!Key Takeaways:How to identify what might be ke...
2024-02-28
54 min
The Category Queen Show
Becoming A Category-of-One #5: Accelerate Your Sales
Ready to turn your expertise into a revenue-generating machine? In this final episode of The Category of One series, I talk about the last pillar to creating a profitable, in-demand coaching business, which is also the most important — sales. I unpack the biggest mistakes coaches make when sharing their offers, the beliefs holding you back from generating more revenue, and the connection between value and selling. Ultimately, your business will transform when you change your relationship with selling. Tune in to this episode to begin that journey now. Key Takeaways:The key shift...
2024-02-21
33 min
She Creates Business | A Podcast for Wedding Pros
190: Quietly Building a Successful Wedding Planning Business with Chelsea Cholas
In this episode of She Creates Business, host Kinsey Roberts welcomes Chelsea Cholas, the owner and lead wedding planner behind Chelsea Cholas Wedding Planning, and the exclusive in-house planner at Kinsey's venue, Vista View Events. Chelsea over-delivers throughout the show today offering listeners a unique and personal perspective on building a thriving wedding planning business. Key Highlights: Building in Silence: Chelsea shares her journey from conducting backyard weddings as a little girl to becoming a leading wedding planner in Western Colorado. Despite taking a hiatus to focus on family, Chelsea's passion for weddings...
2024-02-20
50 min
The Category Queen Show
Becoming A Category-of-One #4: The Key To Amplifying Your Impact
Let’s go back to basics and talk about what it really means to create an impact-driven coaching business. With the added noise on social media and the influx of experts coming into the online marketing space, the majority of the industry has become out of touch with the basic fundamentals of impact; demonstrating how you help people and giving those people an opportunity to hire you. Tune into this conversation to simplify your marketing approach so you can make it easy for your best-match clients to find you. When you remove the extra layers between you and...
2024-02-14
21 min
The Category Queen Show
Becoming A Category-of-One: #3 Elevate Your Message
What’s the secret to a marketing message that sticks and resonates with a premium audience? I answer that question in this episode with a step-by-step roadmap to consistently standing out online and aligning your offering with an audience that’s willing to pay you for your expertise. Learn how to redefine your niche, communicate the unmatched value of your brilliance, and position yourself as the dream choice for your best-match clients. Key Takeaways: How to identify your best-match premium client so you can market to an audience full of premium clients. The key to...
2024-02-07
26 min
The Category Queen Show
Becoming A Category-of-One #2: How To Think Like A Thought Leader
Do you desire to get recognized as a Thought Leader in your industry but don’t consider yourself qualified enough? This conversation will help you overcome that obstacle and pinpoint the essential skills needed for thought leadership. Learn how to boost your online industry authority and accelerate your journey to becoming an undeniable expert. Resources Referenced:Episode 126: 4 Ways to Bridge the Gap Between Your Current Reality & Your Future DesiresEpisode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own LeagueDo not miss these highlights: 03...
2024-01-31
35 min
The Category Queen Show
Becoming A Category of One Series: #1 Don't Dominate, Play In Your Own League
In this electrifying series, I'll be unveiling the game-changing strategies of ascending to the coveted status of a "Category of One" and elevating your game to an entirely new league. Prepare to go an on adventure with me as we unpack the core elements to stand out online and get noticed as the industry’s leading expert.In this conversation, I dive into the power of strategic positioning and its impact on your coaching business. Discover the art of narrowing your focus, honing in on precisely who you serve, unraveling the problems you're uniquely qualified to...
2024-01-24
33 min
The Category Queen Show
The 100K Sales Funnel
Are you ready to supercharge your revenue with a predictable, simple sales strategy that consistently brings in leads and clients? Join me in this conversation as I unravel the secret behind the 100K sales funnel that I used to grow to 6-figures in my first year as a coach and the same sales strategy our students use to expand their impact and accelerate their earnings.In this conversation, I demystify the marketing funnel, break it down into a step-by-step roadmap for you to follow, and show you what it looks like to install a simple sales system...
2024-01-17
29 min
The Category Queen Show
Turning 2023's Losses into 2024's Triumphs: Harnessing My Setbacks for Your Success
As Thought Leaders, the biggest gift we can give to those who seek us for guidance and mentorship is to show the full picture; not just how we’ve won but how we’ve lost. Join me as I dive into a thorough reflection of 2023, a year that delivered undeniable growth and expansion, yet was also marked by its fair share of failures, challenges, pain, and healing. I’m taking you behind the scenes to give you a real and raw look at where I failed, what I learned from it, and how you can use my s...
2024-01-10
41 min
The Category Queen Show
Maximizing Your Online Presence: Converting Followers into Clients
Maximize your revenue and reach with an online presence that’s undeniable. You don’t need to spend time gaining more followers, studying hashtags, or trying to go viral. All you need to do is steward the following you already have and learn how to monetize your expertise with a content strategy that converts leads into clients (even if you have a tiny audience). If you’re tired of chasing the algorithm or “posting and praying,” the strategies discussed in this conversation will elevate you almost instantly!Tune in and make this year your best year ever w...
2024-01-03
28 min
The Category Queen Show
Taking A Risk On Your Unique Expertise
You can change your entire life when you learn how to use your unique expertise to help other people. In this episode, I share the personal and professional transformation I experienced when I realized I had a unique set of skills that would allow me to create more time and financial freedom on my own terms. Sometimes, the biggest perceived risks are actually the ones that turn out to be the safest because, at the end of the day, no one can take away your unique brilliance. Tune in to learn more about the infinite jo...
2023-12-27
18 min
The Category Queen Show
The Origin of The Category Queen
Are you ready to walk into a new era together? Welcome to the new face and brand of The Category Queen Show!In this conversation, I talk about the shift from a personal brand into a movement-based brand, my desires behind this decision and where we are headed in the next era of growth, evolution and amplified impact. Join us in this exciting new journey as we work together to redefine success, elevate you as a category leader, and build a business and life that aligns with the essence of who you are.K...
2023-12-20
24 min
Authentic AI® for Entrepreneurs: Branding & Marketing With Chat GPT and AI Tools
Is Using Chat GPT in Your Business Cheating?" Let's Talk AI Ethics and Mindset Hurdles (a guest interview with Kinsey!)
Send us a textHow can AI make managing your business easier - without sacrificing your values or feeling icky about it? If you've been wondering:"Should I be worried about plagiarism or copyright when using Chat GPT?""Is using AI in my business considered 'cheating' because it makes things too easy?""Will this hinder my creativity or push me out of a job because it can do my job for me?" Earlier this month, Kinsey chatted about this exact topic with Jessica of the Pattern Design Circle Podcast — and...
2023-10-31
39 min
Human-First Founders Podcast: Inspiring Stories and Tips for Down-to-Earth Entrepreneurs
"Is Using Chat GPT in Your Business Cheating?" Let's Talk AI Ethics and Mindset Hurdles (a guest interview with Kinsey!)
How can AI make managing your business easier - without sacrificing your values or feeling icky about it? If you've been wondering:"Should I be worried about plagiarism or copyright when using Chat GPT?""Is using AI in my business considered 'cheating' because it makes things too easy?""Will this hinder my creativity or push me out of a job because it can do my job for me?" Earlier this month, Kinsey chatted about this exact topic with Jessica of the Pattern Design Circle Podcast — and the conversation was so dang goo...
2023-10-31
38 min
MAJESTEA with Cristo Foufas and Kinsey Schofield
Mostly we talk about Cristo's Madonna concerts but we broach Meghan and the Kardashians too
Cristo Foufas (London) and Kinsey Schofield (Los Angeles) discuss Cristo's Madonna concerts and whether or not Meghan would work with the Kardashians. NEW! Majestea t-shirts and sweatshirts - https://www.bonfire.com/majestea-w-cristo-foufas-amp-kinsey-schofield/ Stream MAJESTEA with Cristo Foufas and Kinsey Schofield wherever you listen to podcasts.
2023-10-22
32 min
Authentic AI® for Entrepreneurs: Branding & Marketing With Chat GPT and AI Tools
Integrating AI into Your Content Creation Process (a guest interview with Kinsey!)
How can you use Chat GPT in your content creation process, without feeling overwhelmed or losing sight of your strategy? Earlier this month, Kinsey chatted about this exact topic with Jessica Sheehy on the Hashtag Managed Podcast — and the conversation was so dang good, we've decided to reshare it with you today. 🤗Hit Play Now to Hear:⭐ Kinsey's journey from skepticism to embracing AI and the importance of maintaining authenticity as we rely more on technology⭐ How to get Chat GPT to generate unique, brand-specific content, so you don't have to a...
2023-10-18
39 min
Authentic AI® for Entrepreneurs: Branding & Marketing With Chat GPT and AI Tools
Integrating ChatGPT and AI into Your Content Creation Process (a guest interview with Kinsey!)
Send us a textHow can you use Chat GPT in your content creation process, without feeling overwhelmed or losing sight of your strategy?Earlier this month, Kinsey chatted about this exact topic with Jessica Sheehy on the Hashtag Managed Podcast — and the conversation was so dang good, we've decided to reshare it with you today. 🤗Hit Play Now to Hear:⭐ Kinsey's journey from skepticism to embracing AI and the importance of maintaining authenticity as we rely more on technology⭐ How to get Chat GPT to generate unique, b...
2023-10-18
40 min
Human-First Founders Podcast: Inspiring Stories and Tips for Down-to-Earth Entrepreneurs
Integrating AI into Your Content Creation Process (a guest interview with Kinsey!)
How can you use Chat GPT in your content creation process, without feeling overwhelmed or losing sight of your strategy?Earlier this month, Kinsey chatted about this exact topic with Jessica Sheehy on the Hashtag Managed Podcast — and the conversation was so dang good, we've decided to reshare it with you today. 🤗Hit Play Now to Hear:⭐ Kinsey's journey from skepticism to embracing AI and the importance of maintaining authenticity as we rely more on technology⭐ How to get Chat GPT to generate unique, brand-specific content, so you don't have to a...
2023-10-18
38 min
MAJESTEA with Cristo Foufas and Kinsey Schofield
Saint Meghan is the new Michael Jackson - royal family
Cristo Foufas (London) and Kinsey Schofield (Los Angeles) discuss the Invictus Games and the King's trip to France. NEW! Majestea t-shirts and sweatshirts - https://www.bonfire.com/majestea-w-cristo-foufas-amp-kinsey-schofield/ Stream MAJESTEA with Cristo Foufas and Kinsey Schofield wherever you listen to podcasts. This episode features music from Rafael Krux - New Horizons via https://filmmusic.io/song/5458-new-horizons-. License: https://filmmusic.io/standard-license.
2023-10-08
29 min
MAJESTEA with Cristo Foufas and Kinsey Schofield
Princess Margaret's affair with Mick Jagger - An episode for Jade in Leeds - royal family
Cristo Foufas (London) and Kinsey Schofield (Los Angeles) discuss the Harry and Meghan breakup rumors, Netflix, and Princess Margaret's wild life! Grab your chilled "voooodka" and listen to Cristo gush over his new monarchy merch. Look up/shop Cristo's tat - https://www.royalcollectionshop.co.uk/chinaware/fine-dining/plates-and-bowls.html NEW! Majestea t-shirts and sweatshirts - https://www.bonfire.com/majestea-w-cristo-foufas-amp-kinsey-schofield/ Stream MAJESTEA with Cristo Foufas and Kinsey Schofield wherever you listen to podcasts. This episode features music from Rafael Krux - New Horizons via https://filmmusic.io/song/5458-new-horizons-. License...
2023-08-11
42 min
The Soil Sessions: A Kinsey Ag Podcast
Episode 01: What is a "Kinsey Ag"?
In this episode of what we are now calling this season "The Soil Sessions", we are diving deep into the precursor, build up, and development of Neal Kinsey and his interests in agriculture.
2023-07-19
1h 05
The Category Queen Show
How I Harness The Power Of ChatGPT To Unlock Creative Inspiration
If you’ve been confused, overwhelmed, or even turned off by the increased awareness around Artificial Intelligence, you’re not alone. It took me some time to warm up to the idea, but after using ChatGPT for a few months now, I feel very differently about its potential and what it can do for female leaders like you. Tune into learn how I’ve been using it to enhance my creativity, work through writer’s block, and improve my marketing.Do not miss these highlights: 02:16 A little peek at Kinsey’s family time. Her husband’...
2023-05-09
18 min
The Category Queen Show
Wealthy Identity Expansion
Are you dreaming as big as you can possibly dream? Or are you dreaming within your current limitations? In this episode, Kinsey Machos talks about her recent experience visiting Naples, Florida for an exclusive mentorship experience which turned into a total identity transformation. It’s time to open yourself up to bigger possibilities by being exposed to things you’ve never even considered for your life and for your business. Tune in to learn how you can shift your wealth identity and why it’s such a critical component to accelerated personal growth. Do not miss thes...
2023-05-02
19 min
The Category Queen Show
Unleashing The Soul of Your Business & Embracing Vulnerability with Charissa Higgins
In this episode, Kinsey interviews Charissa Higgins, a creative marketing coach who is passionate about helping female entrepreneurs unlock their potential by discovering their unique message, mission and movement. Charissa shares the importance of the self-discovery process and how to use it to infuse vulnerability and authenticity in your marketing to amplify your success online. Charissa also shares how she found alignment in Kinsey’s coaching program, which blends coaching, curriculum, and community to allow people to lead themselves with guided mentorship. Do not miss these highlights: 00:50 Let us welcome a special guest on tod...
2023-04-25
33 min
The Category Queen Show
Always Selling
It’s normal to have negative thoughts and feelings attached to the idea of selling, putting yourself out there on social media, and making offers. However, selling is a required activity for any business owner that wants to make money. In this episode, Kinsey discusses the concept of “always selling” and how to shift your relationship with sales so you can become a master at what you do and help more people. Do not miss these highlights: 00:46 Kinsey is coming in strong and full of energy in this podcast episode. 01:37 What we're talking about tod...
2023-04-18
13 min
The Venue Podcast
How Kinsey Preps Professionally and Personally for a Busy Wedding Season as a Venue Owner
LINDSAY'S AMAZON STOREFRONT FOR VENUE OWNERS How Kinsey preps personally and professionally for a busy wedding season as a venue owner: AT HER VENUE: Calculate consumable, non-perishable items and order all of those or put them on auto-order if you don’t have storage space. Examples of Items You Might Need for the Season: Trash bags, toilet paper, paper towels, soap, hand sanitizer, cleaning supplies, air filters, vacuum bags, emergency kit supplies, first aid supplies, bathroom/kitchen soap, Swiffer dusters, BAR: Disposable cups, Cocktail straws, cocktail napkins, mixers...
2023-04-12
22 min
The Venue Podcast
How Kinsey Preps Professionally and Personally for a Busy Wedding Season as a Venue Owner
LINDSAY'S AMAZON STOREFRONT FOR VENUE OWNERS How Kinsey preps personally and professionally for a busy wedding season as a venue owner: AT HER VENUE: Calculate consumable, non-perishable items and order all of those or put them on auto-order if you don’t have storage space. Examples of Items You Might Need for the Season: Trash bags, toilet paper, paper towels, soap, hand sanitizer, cleaning supplies, air filters, vacuum bags, emergency kit supplies, first aid supplies, bathroom/kitchen soap, Swiffer dusters, BAR: Disposable cups, Cocktail straws, cocktail napkins, mixers...
2023-04-12
22 min
The Category Queen Show
Invisible Clients
Your best-match clients are everywhere. They’re in your Instagram following, they’re on your email list, they’re in your local community. The only thing that’s preventing you from attracting and enrolling them is that you can’t actually see them (yet). In this episode, I unpack the ‘invisible clients’ concept so you can show up more powerfully on social media, creating unstoppable momentum, and continue to take action toward your big, audacious goals. Do not miss these highlights: 01:50 Kinsey is such a firm believer that there is so much abundance in your audience...
2023-04-11
15 min
The Category Queen Show
Connecting With Your Teenagers, Overcoming Imposter Syndrome, & Changing The World With Rachel McBride
In this episode, Kinsey is joined with special guest Rachel McBride, a parent coach who teaches parents strategies to connect with their teenagers. Rachel shares how she overcame the fear of not being credible and the hesitancy of putting herself out there. She talks about what it’s like to go against the grain of typical advice and how to share a gift that’s world-changing. Discover the simple steps you can take to overcome imposter syndrome and amplify your impact using social media with your truest, most potent content (even if it doesn’t come natural to you...
2023-04-04
37 min
MAJESTEA with Cristo Foufas and Kinsey Schofield
Texans and toe sucking - Cristo and Kinsey discuss Fergie Ferg aka Sarah, Duchess of York's Top 5 Scandals! - royal family
Cristo Foufas (London) and Kinsey Schofield (Los Angeles) discuss Sarah, Duchess of York's Top 5 Scandals! From Fergie's fallout with Princess Diana... warts? The fur coat! The bad press... Fergie's weight... "One of the worst headlines said 82% would rather sleep with a goat than Fergie. It's never left me.” Plus, Texans and toe sucking. Stream MAJESTEA with Cristo Foufas and Kinsey Schofield wherever you listen to podcasts today.
2023-03-31
29 min
The Category Queen Show
The ROI of Email Marketing
Email marketing has one of the highest ROIs of any marketing channel, making it an important tool for industry experts who are looking to increase revenue and reach. In this episode, Kinsey discusses the importance of a simple, high-converting email marketing strategy that allows for sustainable success beyond what any social media platform can provide. Past Episode: Episode 77: Everything You Have Right Now Is Enough To Hit Your Goals This Year Do not miss these highlights: 00:54 Incredible live launching of “Queen.” 02:23 Quick tip and a good reminder to continue to nurtur...
2023-03-28
12 min
The Category Queen Show
Everything You Have Right Now Is Enough To Hit Your Goals This Year
How differently would you operate in your business if you believed that everything you have right now is enough to hit your goals this year? It’s likely that this thought alone will help you stay focused on only the things that will create the biggest results. In this episode, Kinsey shares how this works and why this is so important to the success of your business results. Do not miss these highlights: 01:20 Let’s talk about the idea that everything that you have, at this moment, is enough to create the results you desi...
2023-02-28
11 min
The Category Queen Show
The 3 Pillars To Creating A 200K Coaching Practice
Growing to multiple six figures is simple. If you’re stuck at 3-5K months and want to break through your revenue plateau to hit multiple six figures this year, this is the episode for you. Achieving 200K+ means building a bulletproof business model that can stand the rest of time. Join our free new (live) training, the 200K masterclass where we show you how to create a premier-style coaching model that’s positioned for high-demand, low-maintenance, and financial abundanceRegister here: kinseymachos.com/200K Do not miss these highligh...
2023-02-21
25 min
The Category Queen Show
Becoming A Category Leader
Growing an “average” coaching business doesn’t work when you know you’re called to be extraordinary in the industry. Today’s episode is for you if you feel like you’re the “best kept secret” and want to lead your space with grace, authority, and potency. Want to go deeper on this topic together? Join us for an exclusive 3-day Virtual Workshop where Kinsey will walk you through the step-by-step formula to carving out your own space in an overly saturated market so you can get recognized for your full expertise and grow a premier coaching b...
2023-01-26
10 min
Human-First Founders Podcast: Inspiring Stories and Tips for Down-to-Earth Entrepreneurs
149 | Having FUN in Your Business (a guest interview with Kinsey!)
Does your business ever feel like a drag? Today, I'm sharing the replay of an interview I did on my friend Jessica's podcast Patter Design Circle!Jessica is a super awesome knitting pattern designer and biz coach, and we always have wonderful conversations! Here's the description of this episode from her show:"As you're working to grow your pattern design business, it can be easy to get stuck in the weeds: trying to learn, improve, and expand.It's easy to get caught up with all of the things you're told you "should" be...
2022-11-29
1h 18
Human-First Founders Podcast: Inspiring Stories and Tips for Down-to-Earth Entrepreneurs
131 | Using Social Media In A Way That FEELS GOOD To You (a guest interview with Kinsey!)
Does showing up on social media for your brand stress you out? Today, I'm sharing the replay of an interview I did on my friend Katie's podcast Contagious Confidence!Katie is an amazing human with a magnetic personality, and we always have soul-filling honest conversations! Here's the description of this episode from her show:"If there's two things you should know about Kinsey, it's that she's wildly wonderful and oh so much fun to talk to. Kinsey's passion for social media and creating a life that feels good to her has allowed her to create...
2022-07-26
56 min
Human-First Founders Podcast: Inspiring Stories and Tips for Down-to-Earth Entrepreneurs
127 | Making Social Media Approachable (a guest interview of Kinsey!)
Does showing up on social media for your brand stress you out? Today, I'm sharing the replay of an interview I did on my friend Erin's podcast Product Powerhouse!Erin is a super awesome website designer (and human, in general ;) and we always have wonderful conversations! Here's the description of this episode from her show:"Research shows that customers are more emotionally driven than logically driven when making purchases...Establishing that know, like, and trust with your customers will bring you closer to sales and create a lasting connection to drive future business...
2022-06-28
44 min
The Category Queen Show
Offer Deep Dive Q&A
The Content Lab is a challenge series that Kinsey and Jenny Beecher have been running monthly. These labs help you discover the three secrets to high converting content. On the fifth day everyone joins live in a zoom meeting for a laser-focused coaching question and answer forum.Do not miss these highlights:08:16 How to work with partners or other coaches with different skill sets but offer one solution.17:45 Getting your clients from point A to point B - Intellectual Property is the thing that scales your business. 27:40 Kinsey’s experience in wor...
2022-06-14
1h 32
The Category Queen Show
Your Clients Are Not Your Friends
Kinsey shares from the heart a very important message. As business owners we need to speak our truth and not fear being disliked by our clients. It’s all about making healthy boundaries with yourself and your clients. After all we aren’t here to be our clients friends, we are here to provide a service for them.Do not miss these highlights:02:19 The idea of becoming a chameleon - being a people pleaser could create discomfort.03:45 There is always that inner child within us that will resurface at different levels of our busi...
2022-04-19
13 min
The Category Queen Show
My ADHD Diagnosis
Kinsey tells her listeners about the moment she was diagnosed with ADHD. She explains how the ADHD manifested in her life and her feelings of guilt and shame. Kinsey realizes she is not alone in this journey and shares how she has taken steps to accept and change her lifestyle to make ADHD work for her.Do not miss these highlights:02:26 There is a way that these two things: ADHD and entrepreneurship can coexist03:27 Kinsey Machos’ childhood - She always considered herself as someone that didn't have a good memory.06:33 The mo...
2022-04-12
25 min
Thinking Is Cool
Can this friendship survive a debate on capitalism?
THIS IS THE AUDIO VERSION OF A VIDEO THAT AIRED ON MY YOUTUBE :) If you want to see the full audiovisual version, subscribe to my channel here and watch the video here.You've seen Logan Paul vs. Floyd Mayweather. You've seen Muhammad Ali vs. Joe Frazier. But now, the greatest spectacle of all: Kinsey Grant vs. Josh Kaplan. Two friends, two intellectuals, two dissenting voices in modern capitalism...only one can walk away victorious.Welcome to the 10-Minute Debate. Today, I (Kinsey Grant, noted reluctant capitalist) take on my...
2022-04-06
17 min
The Category Queen Show
The Perfect Content Planning System
In this episode Kinsey explains her journey of finding the perfect way to plan her content. She helps us understand and navigate through the stress of creating your own personal content and knowing when to send it out to the world. Kinsey's idea of the best way to find your content planning system will not be what you think!Do not miss these highlights:01:50 Spring season is a go season for us04:41 What is your Perfect System?05:37 Stop focusing on things that don't really matter. If you keep believing that they...
2022-04-05
11 min
The Category Queen Show
The 3 Core Fears That Are Preventing You From Experiencing Unstoppable Confidence
Kinsey interviews Jenny Beecher, Founder of the Velocity Code and a Life Coach. They discuss owning your own business and how past traumas can affect and show up in your everyday business making decisions. Kinsey and Jenny talk about how you need to understand and dive into your past traumas in order to overcome fears that will impact your business negatively. Jenny believes there are three core fears that stop people from being whole with their power and the tools we can use to overcome them.Do not miss these highlights:04:31 Focusing on fear only e...
2022-03-29
59 min
The Category Queen Show
How To Get Your Potential Clients To Buy Anything From You
In this episode, Kinsey talks about how your attitude around money is directly related to your sales and your business. Growing up in a modest household with just her mother, she thought from a young age that not having money equated to not being enough. As Kinsey grew older and created her own business she realized that if you do not invest in your business, why would other people? Discover how to recreate your relationship with money and invest in yourself so that other people will too! Do not miss these highlights:01:45 Takeaways from her f...
2022-03-22
26 min
The Category Queen Show
The Millionaire Mindset Code - Day 1
Recently on FaceBook, Kinsey, and co-host Jenny Beecher brought the Wealthy Coach Five Day Challenge to a myriad of followers. It was so good that Kinsey wanted to give you a taste of what they talked about and hopefully inspire you to adopt the Millionaire Mindset. Wealth comes from a state of feeling first. It has to come from inside you first. You have to believe it for yourself. Wealthy is a state of being and feeling into it. Do not miss these highlights:10:49 - Common mind blocks when it comes to Entrepreneurship
2022-02-01
57 min
The Category Queen Show
Becoming a Wealthy Coach with Jenny Beecher
Master Success Coach, Jenny Beecher, joins Kinsey today to talk about coaching and money success. Many women feel that they cannot have the success they want without a detrimental impact in other areas of their lives. This is not true. Everything you do is a choice and Jenny and Kinsey will help guide you on your journey to be a wealthy coach. Wealthy Coach 2022 - Don't miss this upcoming event!! kinseymachos.com/wealthycoachDo not miss these highlights:06:43 - Some of the mistakes that women do when they're trying to set and hit their...
2022-01-05
37 min
The Category Queen Show
S2S: Installing An Evergreen Selling System For 100K Months - Part 3
Thank you for joining us for the final part of Kinsey’s Signature to Seven Mastermind. If you have not listened to the first two, we invite you to check out episodes 13 and 14 so that you too can benefit from what Kinsey has to offer in this course. Today, Kinsey discusses the Evergreen and Launching Method of client acquisition. Not sure which one would be right for you? Maybe it’s a combination. Don’t miss this opportunity to find out what Kinsey’s clients now know. Do not miss these highlights:11:50 - There are tw...
2022-01-04
57 min
The Category Queen Show
S2S: Crafting A Marketing Strategy That Attracts Premium Clients Consistently - Part 2
We are excited to bring you part 2 of Kinsey’s Signature to Seven Mastermind that was recently held. If you have not listened to the first one, go back to Episode 13 - Designing A High-End Coaching Program That Can Scale. In this episode, Kinsey will be focusing on messaging, marketing, and lead generation. This is really the meat of everything that we do as coaches. She will share the fundamental principles of marketing and selling to build a thriving coaching business, but also give you some tactical level strategies that you can start implementing today. Do not...
2021-12-28
1h 01
The Category Queen Show
S2S: Designing A High-End Coaching Program That Can Scale - Part 1
In the upcoming episodes, we are excited to bring you three of our classes from Kinsey’s Signature to Seven Mastermind that was recently held. It was just too good not to share so if you were unavailable to attend, here is a little taste of what you missed.The Signature to Seven Mastermind is designed to give you the tools, the resources, and the right mindset to create a high-end coaching program, whether that's either one-to-one or group. In this episode, Kinsey shares the evolution of Coaching and the Pathway to Success Method. Do not...
2021-12-21
46 min