Kirk Williams II - Podcast Details

Shows

PPC Live The Podcast - The F*ck ups that led to Triumphs EP339 - Why Client Fit Matters More Than Growth ft Kirk WilliamsIn this episode of PPC Live The Podcast, Kirk Williams discusses the importance of identifying client fit in the PPC industry. He shares insights on recognizing red flags in client relationships, the significance of mutual respect, and the role of expectations in performance. Kirk emphasizes the need for a thorough discovery process to ask the right questions and ensure a good fit between agencies and clients. He also highlights the importance of long-term strategies for maintaining healthy client relationships and avoiding common pitfalls in the industry.TakeawaysTaking on clients that...

2026-01-2838 min

Reclaiming Your Hue: A Podcast for Women Rediscovering Themselves in Motherhood & Entrepreneurship Ep. 80 with Kelli Williams | Founder, Legacy RisingRunning The Relay Of Women’s LeadershipA single moment can change the trajectory of a life. For Kelli Williams, it was being told to quiet down while advocating for her team—and choosing instead to walk out and walk toward her purpose. What unfolds from there is an unflinching, hope-filled story of teen motherhood, corporate firsts, a public breaking point, and the quiet rebuilding that led to a mission-driven consultancy, executive coaching, and a voice that refuses to shrink.We start with momentum—celebrating WomenVenture and the idea of leadership as a relay...

2025-12-231h 35

Masters of Search WHY GOOGLE WILL CRUSH CHATGPT | Kirk Williams, Founder @ ZATO PPC Marketing | #7 Kirk Williams is the founder and owner of ZATO PPC Marketing, a US-based agency completely focused on Paid Search. Kirk has been the named the #3 Most Influential PPC Expert for 2025, his 9th year on this list. 📌 Check out https://zatomarketing.com/ ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Kirk on LinkedIn: https://www.linkedin.com/in/ppckirk/ ZATO on LinkedIn: https://www.linkedin.com/company/zatomarketing/

2025-11-191h 14

Reel Conspiracies Snake Eyes (1998) Charlie Kirk, 9/11, and Retrocausality w/ NamrokNamorkNamrok joins PJ to breakdown the Nicholas Cage movie Snake Eyes. IS this the movie that predicted Charlie Kirk’s assassination? Was it predictive programming for 9/11 and the War on Terror? Or is there something more supernatural behind the film? NamrokInstagram - https://www.instagram.com/_namroknamrok_/Twitter - https://x.com/_NamrokNamrok_ Follow REEL CONSPIRACIESRumble - https://rumble.com/c/ReelConspiraciesYouTube- https://www.youtube.com/@ReelConspiraciesInstagram - https://www.instagram.com/reelconspiraciespod/ REVIEW this Podcast (5...

2025-10-311h 55

The Buck Stops Here Top 30 NFL Hall of Fame Hopefuls: Kirk Buchner’s Ultimate CountdownIn this special episode of The Buck Stops Here, Kirk Buchner and Paul Lawrence dive deep into the top 30 active NFL players on Kirk’s “Not In Hall of Fame” Pro Football Monitor. From overlooked offensive linemen to controversial quarterbacks, they break down who’s closest to Canton—and who might never get there.🔥 Who’s rising, who’s fading, and who’s already a lock?🏆 Featuring insights on:• Aaron Rodgers• Bobby Wagner• Patrick Mahomes• Mike Evans• Von Miller …and many more!📊 Based on Kirk’s annual Hall of Fame Monitor rankings, this countdown blends stats, peak performance, and positional bias into one epic debate.•...

2025-09-251h 38

Lifework Podcast Charlie Kirk: A Tragedy That Calls Us to Respond with Faith and CourageCharlie Kirk’s assassination has shaken a family, a nation, and the world of higher education. In this special episode of the LifeWork Podcast, we reflect on the grief of his wife and children, the trauma witnessed by students on a university campus, and the questions this tragedy raises about justice, freedom, and the kind of people we are becoming. From a Christian perspective, we explore what it means to live faithfully in a broken world and to prepare leaders who will walk through doors of opportunity with conviction, even when hostility awaits. At Williams Baptist University, our mission re...

2025-09-2417 min

The Homeowners Show Charlie Kirk, Jimmy Kimmel, and the Media's Role in Shaping Public DiscourseShow Notes for Episode 332 of the Homeowner Show Episode Title: Episode 332 - The Homeowner Show Hosts: Kevin Hackett and Craig Williams Episode Highlights: Introduction: Kevin Hackett and Craig Williams welcome listeners to the 332nd episode of the Homeowner Show. They aim to provide valuable information for both DIY enthusiasts and those looking to hire professionals. Main Discussion: The episode covers the recent assassination of Charlie Kirk, which has been a dominant topic in the news. The hosts discuss the impact of this event and the...

2025-09-231h 16

For Love & Justice Charlie Kirk, Political Violence, Outrage Culture, & What it All Says About UsIn this episode of For Love & Justice, I’m unpacking not just the tragic assassination of Charlie Kirk, but the explosive reactions that followed. Why did this one act dominate the feeds while other tragedies barely registered? What does the rush to blame reveal about the culture we’ve built—where outrage is currency and projection replaces truth? I talk about: -The immediate politicization of Kirk’s death -Why selective empathy fuels division -How projection drives false narratives -The role of social media and echo chambers in radicalization -What...

2025-09-1709 min

Rocky Mountain Freedom Zone Episode 110 Tracy Halvorson Charlie Kirk Utah Republican Centeral Committee Bureau of Land Management Lapoint UtahTracie Halvorson was my guest on this episode of the RockyMountain Freedom Zone Podcast. Of course we discussed the assassination ofCharlie Kirk. We also talked about the corruption in the Republican Party ofUtah and how awful Tracie; Natalie Cline and Natalie Clawson were treated atthe Utah Republican Central committee. We also discussed a major issue thatTracie and her father are facing pertaining to a road that leads to her father’sfarm land in Lapoint Utah, in Uinta County. Even this blind man can see howawful the assassination of Charlie is, the corruption in Utah’s Republican party,and the unfa...

2025-09-131h 51

Rocky Mountain Freedom Zone Episode 110 Tracie Halvorsen, Charlie Kirk, Utah Republican Central Committee Bureau of Land Management Road Farm Lapoint UtahTracie Halvorson was my guest on this episode of the RockyMountain Freedom Zone Podcast. Of course we discussed the assassination ofCharlie Kirk. We also talked about the corruption in the Republican Party ofUtah and how awful Tracie; Natalie Cline and Natalie Clawson were treated atthe Utah Republican Central committee. We also discussed a major issue thatTracie and her father are facing pertaining to a road that leads to her father’sfarm land in Lapoint Utah, in Uinta County. Even this blind man can see howawful the assassination of Charlie is, the corruption in Utah’s Republican party,and the unfa...

2025-09-131h 51

PPC Town Hall Kirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116Watch the video version here: https://youtu.be/AEXzdt87ujUKirk Williams (Founder of ZATO Marketing) joins Frederick Vallaeys to explore how digital marketing agencies can not only survive but thrive in the new AI-powered world of advertising.As AI changes everything from campaign management to creative production, Kirk shares what it takes for agencies to stay relevant, profitable, and valuable to clients.What You’ll Learn:- Why AI isn’t the death of agencies and how it can become their superpower- How to rethink your agency’s pricing and service models- The importance of strategy, consul...

2025-08-0546 min

The Disco Dudes Can't get away 'cause I thought it was You (Herbie Hancock x Carol Williams)mit Kirk Dels & WOLF GÆNG HASE Willkommen zu unserer 45. Ausgabe! Heute nehmen wir euch mit ins Jahr 1978 in die Welt von Funk und Disco-Jazz-Fusion. Im Mittelpunkt steht Herbie Hancock mit seinem bahnbrechenden Track "I Thought It Was You" aus dem Album “Sunlight”. Dieser fast neunminütige Jazz-Funk-Disco-Track war revolutionär: Zum ersten Mal nutzte Hancock einen Vocoder (genauer gesagt den Sennheiser VSM 201) und schuf damit einen futuristischen, robotischen Gesang. Der Song kombiniert geschickt Jazz-Harmonien mit Disco-Beats und erreichte Platz 15 in den britischen Charts. Die Rhythmusgruppe bestand aus Brian Miller (Bass), Leon Ndugu Chancellor (Schlagzeug) und Wah...

2025-07-1130 min

The Hustle & Grind Podcast Unlocking the Secrets of PPC Advertising with Kirk WilliamsIn this conversation, Kirk Williams shares his expertise in PPC and Google Ads, discussing his journey from seminary to marketing, the importance of building long-term partnerships with clients, and the evolving landscape of digital advertising. He emphasizes the need for expertise, communication, and stability in business, while also addressing the impact of automation and AI on the future of advertising.To learn more about Kirk:https://zatomarketing.com/ https://www.youtube.com/@MerchantCenterMastery https://www.linkedin.com/in/ppckirk/ https://x.com/ppckirk @PPCKirk

2025-06-2431 min

The paid media lab Optimizing Performance Max for eCommerce: High-impact tips (w/ Kirk Williams) | S2 EP3In this episode of the Paid Media Lab, we’re joined by Kirk Williams - founder of ZATO Marketing, TEDx speaker, and 2025’s 3rd most influential PPC expert - to break down exactly how to optimise PMax for eCommerce success.Whether you’re managing a single-product Shopify store or a large multi-brand catalogue, Kirk’s advice will help you turn underperforming PMax campaigns into high-performing ROI machines.Timestamps:0:00 - Intro3:55 - How PMax differs from other campaign types6:29 - PMax campaign structures for shopify...

2025-06-0428 min

ppc.zone | New Perspectives and Insights for Digital Marketers #43 In The Zone with Kirk Williams & Jyll Saskin GalesZATO Marketing's Kirk Williams and Inside Google Ads' Jyll Saskin Gales attended Google Marketing Live 2025 in Mountain View together. In this live, unedited conversation originally broadcast on YouTube and LinkedIn, Kirk and Jyll discussed GML news, writing their bestselling books, growing a brand in PPC, and more. Come be a "fly on the wall" for this candid, in-depth conversation with two leaders in the PPC industry. Follow Kirk on LinkedIn https://www.linkedin.com/in/ppckirk Follow Jyll on LinkedIn https://www.linkedin.com/in/jyllsaskingales/ Learn more about PPC Zone at https://pp...

2025-05-2600 min

FBI Retired Case File Review with Jerri Williams 331: Dr. Kirk Yeager – Bomb Doctor, FBI Explosives UnitIn this episode, Dr. Kirk Yeager, the FBI’s Chief Explosives Scientist, reviews his experiences working as a Physical Scientist/Forensic Examiner for the FBI Laboratory’s Explosives Unit, analyzing many of the […] The post 331: Dr. Kirk Yeager – Bomb Doctor, FBI Explosives Unit appeared first on Jerri Williams.

2024-09-191h 16

Jerri Williams 331: Dr. Kirk Yeager – Bomb Doctor, FBI Explosives UnitIn this episode, Dr. Kirk Yeager, the FBI’s Chief Explosives Scientist, reviews his experiences working as a Physical Scientist/Forensic Examiner for the FBI Laboratory’s Explosives Unit, analyzing many of the […] The post 331: Dr. Kirk Yeager – Bomb Doctor, FBI Explosives Unit appeared first on Jerri Williams.

2024-09-191h 16

FBI Case File Review 331: Dr. Kirk Yeager - Bomb Doctor, FBI Explosives UnitDr. Kirk Yeager, the FBI's Chief Explosives Scientist and FBI's top bomb expert, reviews his experiences working as a Physical Scientist and Forensic Examiner for the FBI Laboratory's Explosives Unit. He and his team are tasked with analyzing explosives made by terrorists and developing advanced techniques to detect and prevent the next bomb attack. Kirk has co-authored with his sister, Selene Yeager, The Bomb Doctor: A Scientist's Story of Bombers, Beakers, and Bloodhounds. Check out episode show notes, photos, and related articles: https://jerriwilliams.com/331-dr-kirk-yeager-bomb-doctor-fbi-explosives-unit/ Buy me a coffee - https://www.buymeacoffee.com/JerriWilliams Join...

2024-09-191h 16

Data Center Revolution Ep 95 Pt 2: The Product is Volume and Velocity with Rhea WilliamsKirk is back with Rhea Williams, Chief Commercial Officer for E3 Platforms, to discuss the impact of technology's industrial revolution compared to revolutions of the past. Shedding light on the expanding infrastructure projects by major companies, the challenges in building power plants and interconnected microgrids, and the initiatives promoting diversity and inclusion in the industry. They also highlight the necessity for creating more leadership opportunities for women, promoting confidence, and empowerment through practice and representation in male-dominated industries, encouraging women to speak up and be heard.For more about us: https://linktr.ee/overwatchmissioncritical

2024-05-151h 14

Data Center Revolution Ep 95: The Rise of AI Giants with Rhea WilliamsRhea Williams, Chief Commercial Officer for E3 Platforms, joins Kirk to discuss Rhea's transitions from fashion and real estate into the data center industry. They speculate on the future of the industry, underlining the significance of innovation, community involvement, and strategic planning in adapting to the rapidly changing technological environment. For more about us: https://linktr.ee/overwatchmissioncritical

2024-05-131h 18

The Andrew Faris Podcast Kirk Williams' DTC Google Ads Strategy Actually WorksThe first place you should spend your ad dollars as a DTC brand is Meta. The second is Google. Most people would agree with this comment, but they also see the same problem I do: it's incredibly easy to waste money on Google Ads because of the black box that is Performance Max and the 500 other ways Branded Search clicks inflate ROAS and hide bad dollars. I know enough about this to have helped some clients stop wasting money in these ways. But I haven't known enough to help clients actually MAKE money there.

2024-01-0454 min

Plugged In - A Banking Podcast Ep 24: Banking on Resilience: Navigating the Digital Frontier // Kirk Wycoff and Tom CestareJoin Al Dominick and Steve Williams as they speak with Kirk Wycoff, managing partner, and Tom Cestare, COO, of Patriot Financial Partners to delve into how banks are building resilience through digital innovation. This episode features discussions on the integration of technology in banking operations, the importance of maintaining a robust digital posture, and strategies for efficient tech implementation. The conversation also explores how banks are balancing traditional practices with new digital demands to create a more resilient and competitive banking environment. Listen as they delve into the pivotal role of community banks within the financial ecosystem a...

2024-01-0329 min

The Front Stretch Headlines and then Kirk Williams of Williams Brothers RacingIn Turn 1 the guys chat about the passing of two racing legends, Matty D with a new contract, a new sport mod touring series, MB 360 points fund, and more. In Turn 2 the guys sit down with Kirk Williams from the Williams Brothers Racing to talk about their 2023 season

2024-01-021h 00

The PPC Mastery Podcast E18 - How to build a business you actually like (interview with Kirk Williams) - The PPC Mastery PodcastMiles sat down with PPC legend Kirk Williams to discuss how to build a business you actually like. Kirk shares some incredible insights that go against the "hustle" culture that gained popularity in recent years.In 50 minutes, he'll completely help you redefine what success means to you, ensuring you build a business around your life and not the other way around.Watch Kirk's recent TedX talk ("Stop the Scale: Redefining Business Success").Follow Kirk here:- Follow Kirk on LinkedIn- Follow Kirk on X- Read...

2023-12-2855 min

The Unexpected Journey Short: Kirk Williams on Baja OverlandIn episode 23, we spoke with Kirk Williams about his journeys traveling the Americas in his wheelchair accessible camper vans. At the time of the interview, Kirk was about to head down to Baja, California for some rugged exploration. When he eventually returned stateside, Kirk and I caught up again and he shared some stories from an epic adventure! Guest info:@impact.overlandkirk@impactoverland.com Contact us: Instagram: @unexpectedjourneypodcastEmail: tim@unexpectedjourneypod.com Hosted and...

2023-09-2816 min

Strong Songs John Williams' Star Wars Legacy, with Dan GoldingComposer John Williams is the defining sound of Hollywood and, arguably, the most widely listened to composer in the world. Kirk decided he needed some help tackling Williams' towering musical legacy, so he enlisted Australian author and musician Dan Golding as his tour guide through Williams' musical world, with a special focus on his groundbreaking score for 1980's Star Wars: The Empire Strikes Back.REFERENCED ON THIS EPISODE:Dan's book Star Wars After Lucas, his ABC radio show Screen Sounds and his podcast Art of the Score"Liberdade" by Dili Allstars"Celebration" from Push Me Pull...

2023-09-222h 26

The 5Q5K Ep 4 - Kirk WakefieldJosh sits down for a conversation with Dr. Kirk Wakefield.Are you interested in learning more from Dr. Wakefield in the classroom while pursuing a career in sports, music, and entertainment? Learn more about Baylor S3 here -> https://sites.baylor.edu/baylors3/For their run, Josh and Kirk ran around Baylor’s campus in Waco, Texas. Let us know where you got active while listening, and check out Josh and Kirk’s segment on Strava here -> https://www.strava.com/segments/35365026Have any topics you’d like us to discus...

2023-09-1825 min

PPC Ponderings Podcast Audiences, Discovery, and Demand Gen - with Travis Biechele, of Teabeeshell Media - S2, E8Today we join Kirk as he has a conversation with the Chief Everything Officer of Teabeeshell Media, Travis Beeshell. Kirk and Travis chat about some high-level PPC tactics, PMAX and Discovery Campaigns. Discovery?? Yeah, Google recently announced they are transitioning Discovery into the newly created Demand Gen Campaigns and we recorded this episode before that announcement. We still thought there was some great information in this episode that you can bring over to the newly announced Demand-Gen Campaigns, so decided to include the conversation anyway. So go ahead and sit back, grab a cup of coffee and enjoy our...

2023-09-1228 min

PPC Ponderings Podcast Digging into Reach Metrics - with Ana Goia, The ROAS Queen - S2, E7In this episode, we sit down with the self-described ROAS Queen to dig into anything from multiple languages (Kirk knows one), ROAS, and Reach. Ana is particularly enthusiastic about the concept of Reach, and how it is an under appreciated metric in the world of PPC... so listen in and learn!Want to be a guest on the PPC Ponderings Podcast? Apply here!Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup...

2023-07-2738 min

PPC Ponderings Podcast Building a PPC Community - with Miles McNair, PPC Mastery - S2, E6Miles McNair is a PPCer many in Europe and around the world know about, but who is lesser known in the community of US PPCers. We're here to help change that! Miles is one of my favorite PPC people to follow because he has two strengths that he uses well: (1) deep PPC knowledge and experience, (2) incredible content creation skills. Miles came from nowhere and has been working towards establishing a massive PPC online community... much of that around Performance Max. This is a longer episode, as Kirk and Miles chat all things from PS5 games, to PMax strategies, to...

2023-07-1456 min

The Unexpected Journey Kirk Williams on Van LifeKirk Williams is a world traveler. He has driven vans all through the Americas, from Alaska to Chile and Argentina. He's quadriplegic from a mountain biking accident and has become an expert in building out adaptive off-road ready vans. Kirk is also taking his adventuring to another level by joining forces with the Walkabout Foundation to distribute wheelchairs to people with disabilities in South America and Africa who would otherwise not have access life-changing durable medical equipment. And of course, he has a loyal adventure partner service dog!

2023-07-0636 min

PPC Ponderings Podcast Creating Clear Client Communication - with Sarah Vlietstra, ZATO - S2, E5Today we join Kirk as he has a conversation with one of ZATO’s very own Senior Paid Search Strategists, Sarah Vlietstra. Sarah was formerly a TTEC employee representing Google to agencies, and thus has a *lot* of experience learning how to connect with clients, and then communicate well. Listen in as Sarah and Kirk chat customer service and how important client communication is to a successful PPC Agency. So sit back, grab a cup of coffee and enjoy our conversation with Sarah.Want to be a guest on the PPC Ponderings Podcast? Apply here!In...

2023-06-2021 min

PPC Town Hall GML 2023 Recap (Shopping Ads & Performance Max) with Kirk Williams | PPC Town Hall 76 [BONUS]Watch the video podcast here: https://youtu.be/Jahb9IvMX9c In this PPC Town Hall bonus episode, Optmyzr Co-Founder & CEO Frederick Vallaeys speaks with Kirk Williams, Founder of ZATO Marketing. They recap the GML 2023 announcements and discuss the upcoming updates to Shopping ads and Performance Max campaigns. Follow Kirk on Twitter: https://twitter.com/PPCKirk Follow Fred on Twitter: https://twitter.com/siliconvallaeys Check out PPC Ponderings Podcast: https://open.spotify.com/show/2VFMYr19mItE7Nfe4AvDzh Check out Kirk's book: https://www.amazon.com/Stop-Scale-Building-Digital-Actually/dp/B09Z9QZWYL/ ► Get em...

2023-05-2945 min

PPC Ponderings Podcast Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - S2, E4Ever wondered whether click fraud tools are worth it? Us too! So we had Ekta on to meet her, and quickly learned of her international experience with click fraud tools so thought we would take advantage of that knowledge and share it with you. Come listen to Kirk meet PPCers he doesn't know and chat about their expertise! We chat click fraud, how PPC is like gambling, and even a little about attribution. Want to be a guest on the PPC Ponderings Podcast? Apply here!Interested in PPC help for your business? Check out Z...

2023-05-2422 min

PPC Ponderings Podcast Google Merchant Center Next, PMax, and Football - with Christopher Bell, Kelkoo Group - S2, E3Christopher is a brilliant Ecommerce PPCer based in the UK. He works for Kelkoo Group, and works in Google Merchant Center more than your average joe! In this episode, Kirk and Christopher chat all things about PMax tactics and Google Merchant Center (we even discuss "Next" the... well, next, iteration of the GMC UI). Kirk also learns a little more about Football (but not the American kind) and why Ted Lasso kinda gets it right. Listen in on this chat between two PPCers!Want to be a guest on the PPC Ponderings Podcast? Apply here!...

2023-05-0534 min

PPC Town Hall The State of PPC Agencies in 2023: A Fireside Chat With Kirk Williams and Gil Gildner Listen to Frederick Vallaeys, the Co-founder and CEO of Optmyzr chat with Kirk Williams, Founder of ZATO Marketing, and Gil Gildner, Co-Founder of Discosloth about the state of PPC agencies in the middle of an economic slowdown. Follow Kirk on Twitter: https://twitter.com/PPCKirk Follow Gil on Twitter: https://twitter.com/gilgildner Follow Fred on Twitter: https://twitter.com/siliconvallaeys Check out PPC Ponderings Podcast: https://open.spotify.com/show/2VFMYr19mItE7Nfe4AvDzh Check out Kirk's book: https://www.amazon.com/Stop-Scale-Building-Digital-Actually/dp/B09Z9QZWYL/ Check out Gil's book: https://www.amazon.com/Building-Successful-Micro-Agency-Profitable-Sustainable/dp/1733794840 ► Get em...

2023-04-2809 min

PPC Ponderings Podcast Account Suspensions, PMax, and PPC - with Hannah Lewis, Lounge Underwear - S2, E2In this episode, Kirk chats with the Head of PPC Affiliates at Lounge Underwear, Hannah Lewis. Hannah is a razor sharp PPCer who is also a self-acclaimed outdoor activities enthusiast. Hannah’s job at Lounge Underwear means she is always looking for a new way to target the right person through PMax, while handling the inevitable ad suspension sure to haunt her work. How does one utilize PMax with creative limitations? Listen on for some tips!Want to be a guest on the PPC Ponderings Podcast? Apply here!Interested in PPC help for your business? ...

2023-04-1419 min

PPC Ponderings Podcast Why Are Google Reps The Way They Are? - with Ben Kruger, Google - S2, E1In this first episode of the PPC Ponderings Podcast, Kirk chats with Ben Kruger. Ben is a Googler with an opinion. After connecting on Twitter and LinkedIn for months, Kirk and Ben decided to have *the* conversation about Google's relationship with advertisers, the Google Rep Program, advertiser adoption hesitancy, and more. We think you'll enjoy this one since it's a candid, yet respectful conversation. Look at it as a discussion between two new friends with some major differences, but who are open to learning from each other. Want to be a guest on the PPC Ponderings Podcast? A...

2023-04-0545 min

Original und Remix - Der Musik-Talk Folge 66 - Kirk, ich bin dein Vater!Mahlzeit ihr Hasis. In dieser Folge geht es zumindest etwas um Star Wars und mein kleines Erlebnis im outpost-one. Aber der Großteil der Sendung gehört natürlich wieder dem leben René, der mal einen Vergleich ziehen möchte, zwischen einem Song mit stumpfem Geballer und einem Hit mit Konzept. ist veilleicht ja mal interessant für den einen oder anderen? Ansonsten geht es aber auch nun so langsam um die Platzierungen im Remix Contest zu Can't Let You Go und auch ein bisschen Chris Kirk ist mal wieder am Start! Was soll ich also sagen, außer: "Viel Spaß!" ...

2023-02-231h 54

The Digital Marketing Mentor 001: Speaking, Sparking Connections, Star Wars, and (Google) Shopping - Kirk Williams Talks Mentorship and MarketingSend us a textKirk Williams, Founder and CEO of ZATO Marketing, a PPC micro agency, discusses the benefits of dedicating yourself to learning, sharing your knowledge and wisdom, and more of his background. We talk about how seminary school helped him become the marketer he is today, along with his Father-In-Law, and how he defines a mentor. He mentions the processes he’s implementing to mentor his team today, and we discuss Performance Max and the future of Google Shopping. Episode Highlights[4:00] Kirk discusses his educational bac...

2023-01-1151 min

Growing Ecommerce – The Retail Growth Podcast Contemplating Google Ads and growth with Kirk WilliamsWelcome to episode 24 of Growing Ecommerce. In this episode, Mike is joined by Kirk Williams - his own professional hero. Kirk is a PPC and digital advertising expert who runs his own PPC micro agency, ZATO Marketing. In this episode, Kirk and Mike ponder about the Google advertising space, both the challenges and opportunities moving forward, as well as the role of data collection and privacy in the ecommerce operating environment. This episode gives an interesting counter or companion perspective to the recent episode with Ginny Marvin -Google Ads liaison. Feel free to have a look at the

2022-08-231h 07

Search Engine Journal Show Modern PPC Opportunities & Challenges With Kirk Williams EP 282PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes in how people consume information. From opportunities in Google Shopping + Google Local to the challenges with ecommerce supply chain issues & customer expectations, Kirk Williams joins me for a PPC discussion on ecommerce and beyond. The show provides you with some invaluable insights into PPC, regardless of whether you are just starting or looking for new ideas. I think we're looking at another unprecedented season. I sa...

2022-08-231h 01

PPC Ponderings Podcast Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten InterviewIn this episode, we pick the brain of Tinuiti's Elizabeth Marsten. I've (Kirk) known Elizabeth for years back when we both dug into Google Shopping, and now she's gone over to the dark side of retail media. Or the light side. However you look at it, retail media is here to stay and there's nobody better to think it through than Elizabeth. Crank this episode up while waiting for your Target Pickup, but don't forget to listen to the Core episode on the Supply Chain crisis first. Want to be a guest on the PPC Ponderings Podcast? A...

2022-06-0936 min

The Alternative Data Podcast The Kirk McKeown EpisodeIn this episode I speak to Kirk McKeown, Point 72’s Head of Proprietary Research until last year and recent co-founder of Carbon Arc, a new venture that provides decision intelligence to corporate clients.In our conversation, Kirk and I discuss Kirk's background, the relationship between Primary Research and Alternative Data, Carbon Arc’s business model and the future of data.In other news, I will be speaking at Beryl Elites in New York on June 20/21st, I hope to see many listeners there - https://berylelites.com/4th-annual. Hosted on Acast. See...

2022-05-1954 min

Life in Motion Finding Freedom in 74sq Feet - Overcoming life changing challenges and exploring the world with Kirk WilliamsIn this episode we interview Kirk Williams who's explored the world in his van and wheelchair. Growing up in Ashland VA, Kirk fell in love with mountain biking with the help of someone unexpected - his friend's dad. When it came time to apply for college Kirk didn't search for the best school in the states. He searched for the school with the best outdoor community in the states, which landed him in Colorado. Enthralled with his new home he couldn't get enough of the outdoors, but one day that all changed. While riding a trail he gave way t...

2022-03-0159 min

PPC Ponderings Podcast Ep 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution ModelsThis episode is purposefully geared towards the PPC Newb or Student. In this brief Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should be used. This isn't an advanced episode, but you might learn something anyway. Better yet, share this with those you know just getting into PPC as they contemplate the potential models out there and how to think about using them. Big thanks to our four guests for these two attribution episodes, an...

2022-02-0416 min

Motivated to Lead Podcast - Mark Klingsheim Kirk Williams, CHRO, DFINThis week we interview Kirk Williams, the CHRO of Donnelly Financial Solutions (DFIN), a $1B global financial compliance company based in Chicago. In this role, Kirk is responsible for setting all Human Resource and Communications strategies for the company and leads a team of 35 professionals who support 2,500 employees in 14 countries worldwide. Kirk has extensive experience working with executives and boards of directors. He is known for being a transformational leader who finds pragmatic solutions to complex problems and helps companies achieve superior results. Kirk shares leadership lessons learned in his career.

2021-12-1625 min

PPC Ponderings Podcast Ep 2 - Attribution, Part 1: Definitions, Concerns, & Pitfalls to AvoidAttribution is something we all think we understand, but perhaps there are questions we haven't answered yet? In the next core episode of the PPC Ponderings Podcast, Kirk interviews four experts about Attribution to better understand what it is, and how we can mess it up... or rather, how we can mess up our understanding and usage of the models. This episode focuses primarily on questions and concerns with attribution that should be kept in mind, while the next core episode will take a look at how we can practically use attribution in our PPC accounts. We'll s...

2021-12-0330 min

PPC Ponderings Podcast Bonus: Full Keyword Interview with Aaron LevyIn this bonus episode, Kirk and Aaron Levy chat about common misconceptions PPCers have with the keyword as we release the full length interview. You may disagree with him, but you can't help but be challenged by Aaron's thoughts on why the keyword has changed, and why PPCers need to adapt their strategies along with these changes.In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each o...

2021-11-2238 min

PPC Ponderings Podcast Bonus: Full Keyword Interview with Brad GeddesIn this bonus episode, Kirk and Brad Geddes chat about the keyword as we release the full length interview. The knowledge Brad has not only received, but retained over his decades in Paid Search is truly remarkable, and you can't help but learn from him here.In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them. We thought their ponderings and insights were to...

2021-11-1641 min

PPC Ponderings Podcast Bonus: Full Keyword Interview with Amy BishopIn this bonus episode, Kirk and Amy Bishop chat about the keyword as we release the full length interview. In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them. We thought their ponderings and insights were too good to let go, and we had to leave out most of their interviews from our main episode. We trust you will enjoy Amy's ponderings!Want to be...

2021-11-0942 min

PPC Ponderings Podcast Ep 1 - The PPC Keyword: Past, Present, and FutureWelcome to the PPC Ponderings Podcast!In this inaugural episode, ZATO Owner, Kirk Williams investigates key questions surrounding the keyword. How did the keyword get it's start? How much can we trust keyword bidding now? What will the future of keyword bidding look like? We discuss all these questions and more in today's show.The PPC Ponderings Podcast takes an investigative journalism approach to encourage PPCers to dig more deeply into familiar topics. Using the latest releases from Google, articles, and special guest interviewees, Kirk takes a hard look at the keyword in today's episode.

2021-10-2929 min

Funnel Reboot Ponderings of a PPC Professional by Kirk WilliamsThis is the fourth episode in our Summer Books series. Anyone who's joined a Twitter chat or attended a conference session about it knows that discussing PPC stirs up strong opinions. The criticisms around Google, with its near-monopoly, grow louder and louder. Whether it's making their auction more competitive, their campaigns more automated, or their data reporting more opaque, it seems that everyday there's something Google does to tick off its users. It is against this backdrop that Kirk published "Ponderings of a PPC Professional" in 2020. For the last decade, Kirk's ag...

2021-07-2347 min

The Next Track Episode #211 - Changing Music ForeverApple has introduced lossless, high-resolution, and spatial audio on Apple Music, and claims that the latter will "change music forever." Will it? Help support The Next Track by making regular donations via Patreon. We're ad-free and self-sustaining so your support is what keeps us going. Thanks! Support The Next Track. ‌Show notes: About lossless audio in Apple Music - Apple Support Jazz in Spatial Audio playlist Episode #193 - Is Stereo Wrong? Satyagraha video on the iTunes Store Our next tracks: Glass: Satyagraha Clarence Williams and His Orchestra: Clarence Williams' Q.R...

2021-06-0937 min

Optily Radio: Accelerate eCommerce Marketing Next Level Google Shopping: Smart Shopping, data, and resurrected funnels with Kirk WilliamsIt's hard to get around Google Shopping when you're in eCommerce, but do you know when to use Google Smart Shopping instead? Kirk Williams, known by his Twitter handle @PPCKirk, joins Brendan Hughes, Optily's CEO, in this episode to talk about the data black hole you get with Smart campaigns, tips on structuring your Google Shopping campaigns, and his new book "Ponderings of a PPC Professional."Kirk Williams is the Owner of ZATO Marketing, a small agency that specializes in paid search on Google and Microsoft and caters especially to eCommerce businesses. He’s been named among th...

2021-04-2234 min

Vertical View Cleveland Rocks - A discussion about our sports teams, loyalty and passionate fandom with Kirk KettingerIn this episode, Chris chats with college buddy Kirk Kettinger about his Cleveland Browns. Chris and Kirk dissect why as fans we stay loyal and keep cheering for teams/organizations who seem to be perennial losers.Kirk Lives in Rochester, NY and currently serves Roberts Wesleyan College as their Director of Alumni and External Relations. He is a lifelong Ohio sports fan, cheering for the Cleveland Indians, the Browns, the NBA's Cavs and The Ohio State Buckeyes.You can connect with Kirk via Twitter @kwekettinger or find him at www.roberts.edu/alumni. --- Thi...

2021-02-2533 min

The UNcivilized Podcast with Traver Boehm How to adventure across the world from a wheelchair with Kirk Williams.From having a life of adventure to turning his life into a unique experience; this is Kirk Williams's story. After suffering an accident that left him quadriplegic, Kirk figured out ways to travel the world helping others in the same situation. A trip through South America made him see the reality in underdeveloped countries, where people in wheelchairs often face difficulties in their transportation or do not have the necessary medical care. In this episode, we will hear the story of Kirk, an inspiring story, that beyond touching your heart, Kirk hopes will...

2021-02-0857 min

Beautifully Complex Pap 117: Stop Sibling Fights, with Kirk MartinSiblings fight. It’s true. It’s something most parents have come to expect, but still find it impossible to accept. And you really should only expect that it happens on occasion, not all the time. What I found so intriguing from my conversation with Kirk Martin of Celebrate Calm for this episode is that the fighting is more often about boredom and low confidence than anything else. It circles back to one of my favorite life tenants — when you feel good, you do good. Kirk shares how to help your kids feel good, so they’re good to each other.

2021-02-0543 min

Top Advisor Marketing Episode 280 – How This Advisor Gets 10,000 Listens Every Month by Podcasting About Life (Not Money!) –– With Jimmy WilliamsPut yourself in your prospect’s shoes. Would you enjoy listening to a podcast that gives you a boring rundown on a financial topic? Or worse, is clearly trying to sell to you? Probably not. People don’t want to be sold to. They listen to podcasts to be entertained and inspired. In this episode, Matt joins Jimmy Williams, founder of Compass Capital Management and the host of Live a Life by Design podcast. They dive into Jimmy’s proven strategies for attracting 10,000 unique listeners every month by talking about life, why talking about finances was ne...

2021-01-1232 min

The Alternative Leader Podcast Ben Kirk - How my friend dying affected me as a manBen Kirk is the founder of Inspired Schools. The organisation's aim is to raise the 'physical literacy' of kids in schools all over the country, and it came into being after the passing of Ben's best friend, Luke. In this episode, Ben explores the profound ways in which Luke's passing has affected his outlook and energy towards life, addressing themes of loss, masculinity and emotion. You can find Ben at: www.instagram.com/benkirk8 www.inspiredschools.co.uk https://www.facebook.com/inspiredschools https://twitter.com/inspiredschools

2020-12-2953 min

Azeem Digital Asks - The All-Round Digital Marketing Podcast 22 - Kirk Williams on the future of Google Ads, and his PPC bookOn this episode of the show, I'm joined by my good friend Kirk Williams, aka PPCKirk - widely renowned PPC Expert, Conference Speaker, and more recently - book author! We talk all about his journey into the industry, successes and failures, useful marketing tips, and he gives us the lowdown on his recently published book: "Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing." Kirk also provides his thoughts on which area of Google Ads he would gladly give up, in order to get full sea...

2020-12-0939 min $EDGE of the Web - The Best SEO Podcast for Today\'s Digital Marketer$

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer Google Ads Hiding Data with Kirk Williams and Sam RuchlewiczThis week we called upon two of our friends, Kirk Williams and Sam Ruchlewicz, to join episode 369 of EDGE of the Web. Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and has been working in Digital Marketing since 2009. Sam is Vice President, Digital Strategist, and Data Analyst at Warschawski. Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing and data analytics initiatives. With the news of Google ads hiding data, we called them in for an emergency episode to discuss what is going on.

2020-09-231h 10 $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk Reviewing NBA’s Top ProspectsKirk, Darian, and Michael predict where the top prospects in the 2020 NBA draft will land. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-09-0420 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk NBA Playoff TalkKirk, Darian, and Michael discuss the drama from the first few games of the 1sr round of the playoffs. While discussing future playoff matchups and X factors --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-08-2236 min

Only Human Podcast EP28 - Kirk Williams - Adapting The AdventureFollowing a Spinal Cord Injury aged 23 Kirk Williams is a C6/7 Quadriplegic. This has not dampened his spirit. Kirk makes a living as an adventure photographer and commercial drone pilot and he lives his life exploring the world as an adaptive vanlifer. Kirk found freedom through building a custom camper van (the freedom pod) and has just returned from an 8 month trip around South America. As a world traveler, Kirk is using photography and storytelling show people what is possible with the right attitude and help provide ...

2020-08-171h 04

The Next Track Episode #188 - Kathryn Williams on the Breath in MusicKathryn Williams plays the flute, and, because of some health issues, has a unique approach to the breath. In addition to being a free diver, she has been commissioning pieces of music for one single breath. And she's going to try to break the Guinness world record for the longest sustained note on a wind instrument. Help support The Next Track by making regular donations via Patreon. We're ad-free and self-sustaining so your support is what keeps us going. Thanks! Support The Next Track. Guest: Kathryn Williams Show notes: The...

2020-07-2237 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk NBA Comeback ExcitementKirk, Darian and Michael get excited for the NBA’s Orlando comeback. While breaking down some controversial topics. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-07-1627 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk NFL Top 5 Position Ranking for Upcoming SeasonKirk, Darian, and Micheal tank their top 5 NFL positions for the upcoming season. If there even will be a season........ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-06-1126 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk What Happened to the NFL!Kirk, Darian and Michael featuring falcons expert Kehmoh reminisce about old times from past NFL seasons. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-05-3142 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk NBA 2019-20 Unfinished Season Position RankingsKirk, Darian and Michael rank the top 5 players at each position from the 2019-20 season. Hot takes from special guest Coolidge Legend Nardo about Giannis Antetokounmpo !!! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-05-2223 min

Adaptdefy #38 Kirk Williams - Overland Adventuring QuadriplegicKirk Williams is a photographer, van conductor, drone expert, marshmallow cooker, mental mechanic, and active quadriplegic after a routine mountain bike accident left him with a C5 burst fracture. Discovering access issues while travelling in South America he vowed to return, but this time in a custom van which has given him the ultimate freedom. In this episode we talk about the van and what modifications he's made, his road to recovery, his mental fortitude and advice, and how Covid-19 has affected his plans. Check it out! Follow Kirk's adventures at: https://impactoverland.com/

2020-05-1457 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk Cam Newton a Bum? Earl Thomas a Cheater? Sports News !Kirk, Darian and Michael break down some of the most recent controversial sports current events! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-05-1414 min

Live Inspired w/ Kirk Williams Live Inspired w/ Kirk Williams: Welcoming Speaker, Author, & Encouragement Specialist Johnnie Williams sharing insights into his newest project, Something to THINK About: 369 Steps to Self-AwarenessKirk Williams welcomes good friend Johnnie Williams, an international speaker, socially conscious marketer, influencer, and encourager to the Main Stage to discuss his latest project Something to THINK About, 369 Steps to Self-Awareness. In a career that has taken him all over the globe, whether it was speaking to over a million youth, or managing the career of his younger brother, former NBA veteran Jerome "Junk Yard Dog" Williams, Johnnie has led a full life and has been thinking about all of the lessons he has learned over his many years. Today, Johnnie has self-published a book of his own...

2020-05-111h 20 $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk NBA Retired Player Fantasy Draft !Kirk, Dairan and Michael are joined by special guest local Coolidge legend Nardo. So we participate in a legends draft. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-05-0530 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk NFL Draft 2020 breakdown!Kirk, Darian and Michael discus the major accusations from each team from the draft. Sleeper picks called! With a more depth overview from the Redskins and Eagles. Are also later joined by their Falcon expert Kehmoh. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-04-2848 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk Battle of the Beltways! Offseason VersionKirk, Darian and Michael sit down and break down the Redskins and Ravens offseason moves. With our Ravens expert Esapa and Redskins expert Jordan aka Fat Rob! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-04-1916 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk Mel Kiper's Draft Board 4.0. A Breakdown !Kirk, Darian and Michael breakdown Mel Kiper's Mock Draft 4.0 Board. Discussing who should go where and why! Can Tua's hip hold up? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-04-1628 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk The Grind of a Juco Hooper ft Darius HuffKirk, Darian and Michael describe the grind a D2, D3, or even Juco Hooper goes through to get noticed. While getting a first hand look at the grind through the words of a Juco hooper Darius Huff. The struggle to make it despite every obstacle against you. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-04-0811 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk Unexpected NBA Draft Busts ft Bonus Draft TournamentKirk, Darian and Michael talk about their most disappointing college players transition to the NBA. Plus Darian breaks down a draft class tournament from 2001-2017 where Kirk and Mills vote who moves on with Darian being the tie breaker.

2020-04-0521 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk College Hoops Mount Rushmore !Kirk, Darian and Michael argue who should be considered the Mount Rushmore of hoopers since 2007. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-03-3120 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk NFL Free Agency Part 3Kirk, Darian, Michael Mills and special guest Micheal Void break down more of this years NFL offseason signings. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-03-2717 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk NFL Free Agency Part 2 ft Micheal VoidKirk, Darian, Michael Mills and special guest Micheal Void break down the first half of this years NFL offseason signings. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-03-2521 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk NFL Free Agency Part 1 ft Micheal VoidKirk, Darian, Michael Mills and special guest Micheal Void break down this years NFL offseason trades and releases. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-03-2315 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk 2020 CORONA PANDEMIC, The Year Without Sports !?!?Kirk, Darian and Michael break down what coronavirus is, its prevention tips, and how it is affecting the sports world. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-03-1910 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk MLB Offseason MadnessKirk, Darian and Michael discuss big name signings trades and more! Do the Astros deserve their championship? And does the Nats World Series seem even more impressive? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-03-1710 min $You\'re Hollerin: DMV\'s Finest in Sports Talk$

You're Hollerin: DMV's Finest in Sports Talk NBA's new potential rule changes!Kirk, Darian, and Michael go over some of the NBA new potential rule changes. Is this what the fans want? Do the players want this? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2020-03-1313 min

The Internet Marketing Podcast #536 Advertising, Automation & Smart Shopping: Interview with Kirk WilliamsOn this week's episode of the Internet Marketing Podcast, Andy is joined by Kirk Williams, owner at Zato Marketing to talk about attribution, why the marketing funnel isn't dead and why smart shopping should include more data. On the show you'll learn: The current state of advertising automation Some of the limitations with automation and attributionWhy digital advertising isn't the dot com bubbleWhy the marketing funnel isn't dead Why smart shopping is a black hole when it comes to data and reportingWhy Kirk believes smart shopping should include more data for it's users...

2020-02-1328 min

Internet Marketing: Insider Tips and Advice for Online Marketing #536 Advertising, Automation & Smart Shopping: Interview with Kirk WilliamsOn this week's episode of the Internet Marketing Podcast, Andy is joined by Kirk Williams, owner at Zato Marketing to talk about attribution, why the marketing funnel isn't dead and why smart shopping should include more data. On the show you'll learn: The current state of advertising automation Some of the limitations with automation and attributionWhy digital advertising isn't the dot com bubbleWhy the marketing funnel isn't dead Why smart shopping is a black hole when it comes to data and reportingWhy Kirk believes smart shopping should include more data for it's users...

2020-02-1328 min

Market Proof Marketing: Home Builder Marketing Insights Ep 83: Attribution Analysis with Kirk Williams This week we go deep into marketingland for a discussion about lead attribution with one of the foremost PPC experts in the world, Kirk Williams. Kirk is the author of numerous articles on the subject, including one of Kevin’s favorites from 2019. On this episode he shares insight around why attribution is NOT the holy grail of marketing analysis, and the circumstances in which it actually works well. Also, the Builders’ Show is next week! You can check out all of Do You Convert’s IBS education sessions here. In the News (4:12) Facebook will let users...

2020-01-161h 07