Shows
Beyond The BillboardPineapple: A Client's Point of View with Nichole ShubIn this episode, we’re joined by Nichole Shub, Chief Marketing Officer at Pineapple Insurance - a brand that’s become one of the biggest names in the Out of Home (OOH) space in South Africa.Nichole takes us behind the scenes to unpack how Pineapple earned its standout reputation in the OOH game. We explore what it really takes to execute exceptional OOH campaigns, from having an intentional strategy, to bold creative, to fostering strong partnerships.We also dive into how to bring your audience along with you on your OOH journey and why this...2025-07-0344 min
Beyond The BillboardStrategic Innovation to Elevate OOH with Ricardo LopesIn this episode, we sit down with Ricardo Lopes, the Group Strategy Director at dentsu International to explore the power of strategic innovation in Out of Home.With deep experience across both South African and European markets, Ricardo takes us behind the scenes of crafting effective media strategies that go beyond flashy gimmicks, focusing on innovation that adds real value. We unpack what it means to integrate innovation purposefully within OOH campaigns, and how to use the medium to build truly iconic brands.2025-06-2635 min
Beyond The BillboardOOH Unplugged: Behind the build with Tanner RockIn this episode we go behind the scenes of Out of Home development with industry expert Tanner Rock. With years of experience under his belt, Tanner shares invaluable insights into what it really takes to develop successful OOH inventory - from identifying the right locations to overcoming complex build challenges. We explore some of his biggest wins, toughest lessons, and the critical factors that influence site selection. Plus, Tanner offers his perspective on why collaboration among media owners is key to growing the industry. This is a must-listen for anyone involved in the OOH space.2025-06-1726 min
Beyond The BillboardOOH in Africa: Unlocking OOH in Kenya with Alex TutuIn this episode, we explore the vibrant and rapidly evolving Out of Home (OOH) landscape in Kenya with industry expert Alex Tutu. With experience on both the media agency and media owner sides of the industry, Alex brings a unique perspective on how to unlock value in one of Africa’s most exciting OOH markets. We unpack some of the biggest opportunities in Kenya, the latest in OOH technology, and how ROI is measured in this market. Alex also shares actionable tips for succeeding in Kenya’s OOH space and sets the record straight on some of the most comm...2025-05-2233 min
Beyond The BillboardAuto & General: A Client's Point of view with Johanni JenningsIn this episode, we sit down with Johanni Jennings, Head of Marketing for Auto & General and Partnerships at Telesure Investment Holdings. Johanni shares her insights on the value of a strategic, intentional approach to Out of Home (OOH) advertising. We explore how brands can maximise their OOH investments, align creative with context, and drive meaningful results. Plus, Johanni gives us an exclusive look behind the scenes of some of Auto & General’s standout campaigns - from concept to execution.2025-05-0837 min
Beyond The BillboardOOH's role in the Creative Strategy with Melanie CampbellIn this episode, we sit down with Melanie Campbell, the Group MD at Rapt Creative, to explore the evolving landscape of Out-of-Home (OOH) advertising. Melanie, with her wealth of experience working on major alcohol brands in South Africa, dives into how the role of OOH has shifted over the years. She shares valuable insights on what brands are looking for in OOH campaigns and offers expert advice on how to maximize the impact of this dynamic medium. Whether you're in the advertising world or simply curious about OOH’s role in modern marketing, this conversation is packed with actionable ta...2025-04-2325 min
Beyond The BillboardInspiring Creativity in OOH with Catherine MorganIn this episode, we’re joined by Catherine Morgan, Group Managing Director at Ocean Labs, to explore the critical role of creativity in successful Out-of-Home (OOH) campaigns. We discuss how technology enhances creative execution and what advertisers can do to ensure their campaigns deliver impact and effectiveness. Catherine shares expert insights and practical tips on crafting standout OOH campaigns that truly connect with audiences.2025-04-1038 min
Beyond The BillboardOOH's Role in the Media Playbook with Chris BothaIn this episode, we are joined by Chris Botha, Managing Director of Park Advertising, to unpack the fundamentals of Media Mix Modeling (MMM) and why clients choose this data-driven approach to media planning. With over 25 years of experience in the media industry, Chris brings a wealth of knowledge, sharing insights into how brands can optimize their media spend for better ROI.Chris gets real about the Out of Home (OOH) landscape in South Africa, highlighting the key areas that should be prioritized to drive the industry forward in 2025 and beyond. Whether you're a media strategist, marketer, or...2025-03-2730 min
Beyond The BillboardOOH in 2025: The Year Ahead with Celia CollinsIn this episode, Celia Collins, Vice President of Media at Publicis Group, joins us to discuss the year ahead in Out of Home (OOH). Celia shares critical thought starters on how to shift the approach to media planning, with a sharper focus on what truly matters to clients—Return on Ad Spend (ROAS). We explore key areas for improvement, the evolution of OOH strategies, and practical ideas for maximizing impact in 2025. Don’t miss this insightful conversation on how to elevate OOH in the modern media mix!2025-03-1337 min
Beyond The BillboardOOH in Africa: Unlocking Nigeria with Kingsley OnwukaemeIn this episode, we welcome Kingsley Onwukaeme, Founder of OOH Academy, Nigeria, to unlock the power of Out-of-Home (OOH) advertising in one of Africa’s most dynamic markets. We dive into the unique nuances of the Nigerian OOH landscape, exploring how brands are winning, the key challenges and opportunities, and what makes this market so critical for OOH success.2025-02-2727 min
Beyond The BillboardABSA OOH: A Client's Point of View with Sadika FakirIn this episode we sit down with Sadika Fakir, Absa Group Executive: Digital Marketing & Media, for an insightful deep dive into the role of Out-of-Home (OOH) media for a major brand. We unpack the operational and fundamental basics that drive effective OOH strategies and explore what media owners—both large and small—can do to maximize their opportunities in this evolving landscape.From engaging meaningfully with clients and media agencies to standing out in a competitive market, Sadika shares practical insights on how OOH can be leveraged for maximum impact. Whether you're a media owner, agency professional, or b...2025-02-2040 min
Beyond The BillboardConsumer Insights to Elevate OOH Strategies with Brandon De KockIn this episode, we sit down with Brandon de Kock, Director of Storytelling at BrandMapp, to explore the vital role of consumer insights in shaping a media strategy. We discuss how BrandMapp’s rich consumer data can enhance Out-of-Home (OOH) planning, helping marketers take their strategies to the next level. By intertwining consumer insights with OOH, we uncover how brands can drive more effective, data-led decision-making for impactful campaigns.2025-02-1333 min
Beyond The BillboardEvolving Role of OOH in the Media Mix with Kate KitzIn this episode, we’re joined by Kate Kitz, Chief Operating Officer at GroupM South Africa, for an insightful conversation about the evolving landscape of Out-of-Home (OOH) advertising. Kate dives into how client conversations have shifted over time, shedding light on what today’s clients are really looking for when it comes to OOH. While measurement remains a crucial element, it’s also become increasingly complex due to varying market dynamics and system nuances. We also explore how OOH professionals need to stay ahead of the curve, keeping a pulse on other media channels to deliver the most value to the...2025-02-0627 min
Beyond The BillboardOOH 2025 Kick Off with Tom Goddard and Jacques Du PreezIn this episode, we’re thrilled to welcome Tom Goddard, President of the World Out of Home Organization (WOO), and Jacques du Preez, Founder and CEO of Provantage Group and Director for Africa on the World Out of Home Organization (WOO) board, to the podcast. Together, we delve into the major drivers shaping the OOH industry and explore what the South African market must prioritize to thrive.We discuss lessons from established global markets, pinpoint the critical changes needed to stay competitive, and share insights on how to leverage South Africa and Rest of Africa's unique advantages in...2025-01-3030 min
Beyond The BillboardGoing Beyond: OOH Fundamentals with Kirsty & LivThis is the third episode in the Going Beyond series with hosts Kirsty Carlson and Livia Brown. In this session, we dive into the critical importance of mastering the OOH basics and fundamentals—and the significant impact of falling short. We unpack essential topics like rate cards, proposals, reporting, and the vital role of after-sales service. Plus, we get real about gaps in the market and highlight where some fundamentals are lacking. Whether you're new to OOH or a seasoned pro, this episode offers valuable insights to elevate your game.2025-01-2337 min
Beyond The BillboardMall Media: Unpacking Maponya Mall with Nalesa MediaIn this episode, we welcome back Nalesa Media to delve into mall media with a special focus on the iconic Maponya Mall in Soweto. Together, we explore the rich and diverse media landscape of Soweto, uncovering the unique needs and behaviors of its audiences and how Maponya Mall serves as a pivotal hub in their daily lives.We discuss the strategic role malls play in Out of Home (OOH) campaigns and gain valuable insights into how brands can maximize their investment in the mall environment. From hyperlocal engagement to leveraging foot traffic and shopper behaviors, this episode...2025-01-1621 min