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The Smart Downloader - Latest Products Reviews & TipsKirsty Fanton – Comms Camp – Free Download CourseKirsty Fanton – Comms Camp – Free Download Course Learn the skills to hear and get heard when it matters most, so you can create exceptional impact in your …
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2025-07-1106 min
Voice Notes on Business GrowthThinking outside the boxWhat might happen if you looked outside of your niche or echo chamber for new approaches to the same old problems?Let's find out ;) Check out Justin Blackman here. Check out Comms Camp here. 2025-03-2610 minVoice Notes on Business GrowthCX and scaleWhen you nail your positioning, things in your business can *really* take off!But supporting more customers often comes with some serious logistical challenges.This episode looks at how to maintain (or optimise!) CX when your customer base is growing. 2025-03-1205 minVoice Notes on Business GrowthPracticing in publicWhat do skywriters and pyrotechnicians have in common?And more importantly, how can it help YOU cut the curve to expertise. Liked the podcast? Join my list for more insights and ideas, just like this, delivered straight to your inbox. 2025-03-0506 minVoice Notes on Business GrowthPlot a reminder sequence with meGot a reminder sequence that needs creating (or optimising)? Maybe you're still relying on the standard confirmation + 10 minute out emails inside of Acuity, or hoping that posting a reminder inside your Slack group will be enough to get everyone on the group coaching call, or maybe you're launching a new webinar and want to give it the best chance of success from the get-go. Whatever the case, grab something to write on, and let's plot that sequence in the next 14 minutes. 2025-02-2615 minVoice Notes on Business GrowthHow to stop someone from dominating the conversationHave you ever been on a zoom call with someone who won't stop talking?It is a TRICKY scenario to manage, so here's a step-by-step how-to to get the conversation back on track. Psst...This week's episode is a peek inside Comms Camp - Aka my soon-to-be-released program that’s all about helping you ace your communication skills, whether you’re on a sales call, writing an onboarding sequence, hiring a new team member, sharing a keynote on stage, inte...2025-02-1914 minVoice Notes on Business GrowthLess than perfectA real-life example of getting it done > getting it perfect. 2025-02-0504 minVoice Notes on Business GrowthCausation or correlation?Does getting up at 5am *really* make you more successful? Or hopping in an ice bath every morning actually help you perform at your best?
This short, spicy little ep is a quick class in interpreting data, and being able to understand the (very important!) difference between causation and correlation. 2025-01-2905 minVoice Notes on Business GrowthTheory vs practice (aka learning to ride a bike)We humans have a tendency to spend a long time in practice mode, learning a skill where it's 'safe'... even though the quickest and most effective way to get good at doing the thing - delivering the project, making the sale, optimising the funnel etc. - is to just get stuck in.
Tune in to this week's ep to hear a real-world example of what this looks like in practice. 2025-01-2207 minVoice Notes on Business GrowthHow to come back from an unplanned hiatusGhosted your audience? Yeah. Me too.
Here's how to come back from an unplanned hiatus, without the awkwardness, plus some chat about leverage - in my business and yours. 2024-12-1108 minVoice Notes on Business GrowthA super simple way to make more salesIn today's episode, I share a quick tip (the kind you can enact in about 2 mins flat) to increase conversion rates. 2024-11-1305 minVoice Notes on Business GrowthDifferent and betterThere is always going to be a way in which your offer is different and better - for the RIGHT person - than what your competitors sell.
So how do you work out what that is? Tune in to find out.
Keen to optimise the data you're getting from your clients and customers? Click here. 2024-11-0608 minVoice Notes on Business GrowthIs AI the perspective-shifting tool we didn't know we had?This week I dive (quite excitedly, like a skittish little squirrel) into a bunch of ideas on how to leverage AI:👉🏻 as a neutral third party (think: like a couple’s therapist, but for you and your client), and👉🏻 as a mechanism to get fresh perspective on your growth and expertise
Looking for details on the Sydney workshop? Click here.
Want to stalk Ami Williamson and her AI-savvy brain? Click here. 2024-10-3011 minVoice Notes on Business GrowthNot all dollars are created equalI turned 38 last week 🎂 and am using it as a good a reason as any to shimmy a little voice note about pricing + perception into your ears.
Looking for details on the small-group training and workshop? Click here. 2024-10-2409 minVoice Notes on Business GrowthWhen your prospect needs you mostThis week I share one quick tip and a couple of prompts to help you increase your chances of making a sale at the rate you want.
Want the details on the small group, in person workshop built (bespoke!) to help you build a more authentic, more effective way to sell yourself and your offers? Click here.
2024-10-1607 minVoice Notes on Business GrowthF*cking up vs f*cking it ALL upIn this episode I dive into the very important difference between f#cking up (something you and I do all the time) and f#cking it ALL up (something I reckon you and I have never done... even though our mindset gremlins might've tried to tell us otherwise).
If you haven't guessed, there's some swearing in this episode...2024-10-0906 minVoice Notes on Business GrowthThe glory of reputational capitalYou heard the term reputational capital before?
If not, you might be missing out on a key asset for business growth.
Tune in to hear how I've managed to accumulate and spend reputational capital in my own business, on the back of one of my (now-retired!) signature offers.
Keen to dive into the launch debrief I was working on while I recorded this ep? Head to kirstyfanton.com/launchdebrief
2024-10-0210 minVoice Notes on Business GrowthCould 'try before you buy' be the new guarantee?In this episode I talk about the idea of 'try before you buy' as a new kind of pre-guarantee in the online space.
It's been used successfully for years in so many other contexts (think about that free taste test you get at your local ice-cream shop), so why not translate it to online offers to offer the ultimate form of transparency?
Want the full debrief of the launch I talk about in this episode? Head to kirstyfanton.com/launchdebrief
2024-09-2506 minVoice Notes on Business GrowthIs AI eroding know, like, and trust?In this episode, I dive into how AI is impacting the holy (business) trinity of know, like, and trust, and how we might be able to leverage all the efficiencies AI offers us without damaging the very human need for connection. 2024-08-2808 min
The One That Works For You#17 End-of-life therapy lessons for a balanced business with Kirsty FantonKirsty Fanton shares the end-of-life psychotherapy lessons that inform her business. Listen up for practical tips for balancing your business and a chronic illness, and how to create a daily check-in practice to manage overwhelm. Kirsty is a coach, ex-psychotherapist, and a great question-asker. She provides copy, coaching, and strategy for online business owners.
Here's what went down:
Learn how Kirsty focuses each day on moving her business one tiny step closer to her vision and how she wants it to be serve and support her
Prioritisation vs. freedom and flow
A...2023-11-1941 min
Business Badassery PodcastShould I Create an Application Process for my Group Program?Some online courses and programs requirean application. Is it a good idea to use one? We discuss why to use one and when and how Kirsty has used them in her programs as well as what you should be aware of, and why, if you decide to add an application to one of your offers. 2023-11-1317 min
Make Your Business Work for YouQ+A: Building a business with a new baby at homeGetting a new business off the ground is a big task, as is adjusting to having a brand new baby at home. In today's episode, 3 entrepreneurs share their perspectives and guidance on getting a new business off the ground while adjusting to being a new parent.In this episode you will hear from:-Kimone Napier (she/her) who built her recruiting business while on maternity leave.-Michelle Ward (she/her) who guides entreprenewbies on launching and growing their dream businesses and who also experienced running a business with a baby at home.2023-10-1747 minBusiness Badassery PodcastWhat's Kirsty's Business Up To? Inside the Brain of a Launch ExpertThis week we go behind the scenes in Kirsty's business to talk about her email membership, how she's thought about and structured offers in her business, and how she responds to market inquiries and demands. She's a super sharpmarketer who has a unique way of thinking about possibilities. She's also aboutto take her second maternity leave and we talk about what's different this time, how she prepared knowing now what she didn't before, and what she expects of her business while she takes time off. 2023-10-1628 minBusiness Badassery PodcastFeeling Pulled Between My Kids and My Business We have a rather gut wrenching question today, that I'm sure many listeners can relate to. The question is: "I was asked to speak at a big in-person conference and I wanted to say yes so much. But it requires international travel and I just can't manage that at the moment with kids and family commitments. I'm feeling a little deflated. Any advice on how to navigate this feeling of feeling pulled between what's best for my kids and me as a mother, versus what's best for my business?" Connect: hello@busi...2023-10-0913 minBusiness Badassery PodcastWhat's Amy's Business Up To?In this episode, Amy brings listeners up to date with what she's been up to in her business. A detour from Magnetic North Mastermind, her core offer over the last 2 - 3 years, Amy has spent most of 2023 building a new course that encompasses all of the skills and techniques she's honed over her 30+ years of experience building six successful businesses. As a business-development specialist and coach for more than 1,000 creative freelancers, Amy's learned that there is one fundamental difference between freelancers who are good, (even great) at their craft and make a ‘just meh’ living and...2023-10-0323 minBusiness Badassery PodcastFinding the Audience for my Interactive PDF ProductOn this week's episode of Business Badassery we have a question from a desiger who specializes in creating PDF's as interactive tools. The product helps break down complicated processes into manageable steps and includes features like self-check quizzes and tool tips. It's a very useful product that makes people's "brains expolode" once they understand the value, but our listener doesn't have a large enough audience to sell the service. So - the question is "My business overall runs on referrals, but I feel like I need I need to be more proactive in finding the audience for m...2023-09-2513 minBusiness Badassery PodcastTaking Time Off Without Falling Off Your Clients' RadarThis week's question is hugely relevant to both Amy and Kirsty: "How do you take a good chunk of time off your business without disappearing from your clients radar?" It can be an agonizing decision to walk away for a period of time, but is all that anxiety really worth it? Take a listen as we describe our experiences with taking blocks of time off and how it affected our businesses. 2023-05-0117 minBusiness Badassery PodcastHow Do You Beta Test?Beta testing is a popular way to discover how people relate to your product or offer before its final release. Join Amy and Kirsty as they answer this week's question about how they go about beta testing, how many people they include and the benefits it can provide prior to a proper launch. 2023-04-1015 minBusiness Badassery PodcastLead MagnetsThis one's all about Lead Magnets. Do you need a download? Are there other strategies that provide value and interest people in joining you list? Take a listen as Kirsty and Amy chat lead magnet success...and some flops. 2023-04-0321 min
Mistakes That Made MeLaunching Without a Plan with Amy Posner & Kirsty FantonAmy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy.
Without a plan, their launch totally flopped. They sold just 2 spots.
On this episode of Mistakes That Made Me, Amy and Kirsty join me for a conversation about how us business owners sometimes preach one thing for our clients and but then don't do...2023-02-201h 16Business Badassery PodcastHow to Get Your Foot in the Door with Speaking GigsIt's no secret that visibility is a big piece of growing a business, and this week's question is all about that. This listener wants to know more about how to land speaking gigs and be interviewed on podcasts. They have been looking for a podcast to pitch but most of the ones their audience listens to will only interview in-house marketers and have a no freelance / consultant policy. Take a listen as Amy and Kirsty give their advice on how to up visibility and land more gigs. 2022-11-2816 min
The Copywriter Club PodcastTCC Podcast #316: Balancing Parenthood and Business and Improving Boundaries with Kirsty FantonWe’ve invited Kirsty Fanton back on the show for the 316th episode! Kirsty is an ex-psychotherapist turned launch copywriter and on top of running a thriving copywriting business, she’s also a new parent. Her expertise in the psychotherapy world makes her the best person to chat boundaries around not just navigating parenthood and business, but creating better boundaries for ourselves as a whole.
Here’s what you’ll find in the conversation:
How Kirsty’s business has changed since our first interview with her.
How TCC programs helped her business reach 6-figures and introduced her to an incredible network.
...2022-11-081h 33Business Badassery PodcastDoing Business During Tough Economic TimesWe've got a juicy Q & A this week on Business Badassery! This listener wants to know how to approach freelancing during an economic downturn. Is it best to expand offerings, adjust pricing or try a new niche? What are the most productive prospecting routes to explore within a limited amount of time? Tune in as Amy and Kirsty chat about how to handle a downturn without getting scattered and overwhelmed. 2022-10-3124 min
My Business Playbook244: The seriously easy sales strategy that costs you $0 with Kirsty FantonWe are joined by Kirsty Fanton. Kirsty is a launch copywriter and ex-psychotherapist who helps online business owners sell more stuff to the right people (no sleazy tactics in sight!). Not only do we chat about how to get incredible testimonials from your customers, we also dive deep into Kirsty's journey as she juggles business and mum life.You'll learn: ⭐️ The art of asking your customers for testimonials ⭐️ The right questions to ask to get meaningful reviews ⭐️ How to leverage social proof to build trust and make more salesJoin Kirsty for a FREE 60 min...2022-10-3156 min
The Content ByteWhy social proof is so powerful, with Kirsty FantonThis week Rachel and Lynne chat with launch copywriter and psychotherapist Kirsty Fanton about 'social proof' - what it is, why it's an important (and powerful) part of your marketing efforts and how to get it. An inspiring and informative discussion. Find Kirsty at https://www.kirstyfanton.com/ Connect with us Rachel's List for job-seekers: www.rachelslist.com.au/jobseekers Lynne Testoni's website: www.lynnetestoni.com Rachel Smith's website: www.rachelsmith.com.au Thanks, as always, to our sponsors www.rounded.com.au. Easy accounting and invoicing software, m...2022-10-3134 minBusiness Badassery PodcastDifferent Ways to LaunchThis week's episode of Business Badassery peeks into Kirsty and Amy's different approaches to launching an offer. They chat audience building, nurturing, the mechanics behind a lauch and how they get it in front of the right people. 2022-10-2422 minBusiness Badassery PodcastNo Time for ReelsYou might remember a few episodes ago when Kirsty shared about her first ever Instagram reel experience. Well, our listeners noticed that she hasn't posted a reel since and want to know "Kirsty! Why no more reels!?" Check out this episode of Business Badassery for her answer. 2022-10-1715 minBusiness Badassery PodcastTo Reel or Not to Reel?Today's episode is all about Instagram reels. An eagle-eyed listener noticed Kirsty is creating reels after talking recently about the fact that she doesn't need to do that for Instagram to support her business goals. What changed? Kirsty shares why she's made that decision, what's driving it and whether it might be a relevant move for you to make too.2022-09-2615 min
Imperfect ActionKirsty Fanton on how to use customer research to write high-converting launch copyKirsty is a launch copywriter and copy coach who's great at making sense of human tendencies and selling through words. In 2018 Kirsty returned to her love of teaching and launched her Brain Camp course. With a psychotherapist background, Kirsty understands the benefit of gathering insights from potential customers in order to connect with your audience and write copy that converts. In today's episode Kirsty and I chat about: Launch learnings after a 16-month hiatus to have a baby The overwhelming benefit of social proof...copy real CAN write itself! The power of word of mouth recommendations The 'wrong' questions to...2022-06-0746 min
Business Badassery PodcastHow to Use Media Mentions as a Marketing ToolFor copywriters, getting a mention on the Copyhackers website can be a big feather in your cap. In this episode we talk about Kirsty showing up there in a recent article, and whether it should impact your own thinking.2022-05-3008 min
Not Just About Copy with Emma McMillanCopy is conversation with launch copywriter and copy coach, Kirsty Fanton** Check out Emma's website relaunch and new services: Join the waitlist for the Co-writing Content Crew or check out the Copy coaching servicesToday’s guest on the Not Just About Copy podcast is Kirsty Fanton.Kirsty is a launch copywriter, fellow copy coach, and ex-psychotherapist. She’s got a knack for understanding how humans work, selling things with words, and building her business around work that feels good.I first came across Kirsty several years ago and took part in her signature program ‘Brain Camp’, which was a real game-changer for my business...2022-05-2943 min
Business Badassery PodcastLazy Pre-launches and Powerful PositioningKirsty shares a trend in the launch space, which she feels might be a bit of a mistake when it comes to pre-launch content and warming up a wider audience. And Amy shares some thoughts about the value of being competent in your offers and how the stance of not yet knowing everything, but being willing to find out can really help you nail your position.2022-05-1614 min
Business Badassery PodcastI'm Fully Booked! What's Next?When your calendar is fully booked, you have decisions to make. How do you decide what’s next? How do you know what you need to do to grow and scale? Or know if you even want that. We share our thoughts including how to take stock of where you are in your business so you can set the course for what comes next.2022-05-0213 min
Business Badassery PodcastHow Do You Stop Being a Bottleneck in Your Business?Do you ever get in your own way, maybe actually slow down your business growth? It happens, as today's inquiry reveals. Listen up.2022-04-2521 min
Business Badassery PodcastGrowing Teams and Juggling MotherhoodIt's a random thought of the month episode this week on Business Badassery. Amy shares some thoughts around how to work out when to hire new members for a team if your business is on a growth trajectory. And Kirsty gets a little more personal talking about how to juggle motherhood and owning a business, and some thoughts around mum guilt.2022-04-1818 min
Business Badassery PodcastHow to Show Up for Your Business – Even When the World Is on FireWe tackle a bit of a sensitive topic today based on an Insta post that Kirsty made that got quite a lot of response. So it may well be on your mind. Let's dive in.2022-04-1114 min
Business Badassery PodcastWill a Day Rate Undermine My Other Services?In this week's episode, we help a listener to work out whether a day rate will undermine her other bigger, more expensive services. And talk through how you can help differentiate the two offers to make each one seem appealing for the right people.2022-04-0411 min
Business Badassery PodcastA New Standard of SellingWe have a very short and to-the-point question today, that brings up all kinds of interesting other questions about marketing. How it used to be done, how it's being done now, what makes sense, a new approach Amy is working with, and what to think about going forward. So let's jump in.2022-03-2816 min
Business Badassery PodcastDo Less, Be More Productive. And Discover Who You Are.Matthew McConaughey, focus, Harvard Business Review, personal identity, ease, and lightness. Seemingly random, right? They all come together in our random thought of the month episode. Stay tuned.2022-03-2112 min
Business Badassery PodcastIs the Grass Greener on the Employment Side?Well, as we're entering the third year of the COVID pandemic, I think it is safe to say that a lot of us are just really fried. And we have a listener who, because of this, maybe because of this has lost their business mojo or fears they have, and is thinking that the grass looks greener over on the employment side. And wants our take.2022-03-1420 min
Business Badassery PodcastHow to Make Big Bucks as a Content WriterIn this week's episode, we help a listener who has found herself pigeon-holed in the world of content writing. She offers a unique point of view and has a unique skill set to fill a niche, but is finding that, although she enjoys the work, she isn't able to make the kind of money she wants to. So she asks us, is it even possible? Short answer? Yes. And the long answer is coming to you in this episode.2022-03-0719 min
Business Badassery PodcastHow to Nail The Less Is More Approach In Your MarketingWhen you have your own business, staying on top of things and avoiding burnout can feel like a full-time job, especially when it comes to those tasks that you really don't like doing. Like for most of us acquiring new clients. In this episode, we share our tips to help one listener, get her head around how to approach landing more clients and good clients with the less is more approach.2022-02-2826 min
Business Badassery PodcastIs There Such A Thing As The Perfect Client?Is there such a thing as the perfect client and if so, are they found or are they made? Listen in to hear our take.2022-02-2121 min
Business Badassery PodcastAmplifying What's Easy (And Making a Name For Yourself)You know, that thing you're really good at, but it comes so easily to you. You're pretty sure that everyone must have that skill. Not always in this week's episode, we talk about how to identify that thing and understand how to value it and then how to amplify it. So it becomes a central part of your business.2022-02-1416 min
Business Badassery PodcastHow to Grow and Scale When Money Isn't Your Primary MotivationToday's questioner is wondering how you grow and scale your business when money isn't your primary motivation. This person cares deeply about their customers and the experience they deliver. And they're not sure that they could adopt an agency model and stay in integrity. So Kirsty and I bat these questions around in today's episode.2022-02-0714 min
Business Badassery PodcastThe Three Levels of FreelancerThis episode is absolutely chock-a-block with Amy P wisdom. She talks in really incredible detail about what she sees as the three levels of freelancer and how to move up the ladder. So you become in control of your business, your time and your finances.2022-01-1024 min
Business Badassery PodcastPicking Your Battles and Talking With Your AudienceWe're back this week with another random thought of the month episode. So tune in to hear us share two very different, but hopefully equally helpful thoughts about running your own business.2022-01-0309 min
Business Badassery PodcastThe Baby and Business ConundrumToday's listener is keenly interested in what we might call the baby and business conundrum. She took Kirsty up on her earlier offer to fill us in when she had her bab and had a sense of what her life was like. So we're back seven months later.2021-12-2711 min
Business Badassery PodcastNew Trends for Black Friday and Cyber MondayBlack Friday and Cyber Monday were particularly crazy this year. And our listeners spotted a few new trends and wanted to know our thoughts on the tactics and their future viability. Listen in.2021-12-2010 min
Business Badassery PodcastMeasuring a Project's Success - What Matters?Everyone measures the success of a project differently. Today we talk about how to dig down, get a client's right KPIs and the questions you should ask.2021-12-1311 min
Business Badassery PodcastPlaying the Content Marketing Long Game Without Losing Your MindContent marketing is great for playing the long game and getting yourself known, but it can be tricky and time consuming. We talk about how we do it, what we think makes sense and why.2021-12-0620 min
Business Badassery PodcastWhen Poor Design Gets in the Way of Good CopyMost copywriting projects need a designer to bring everything to life. And while a great collaboration can result in something truly glorious, the fact is that the copywriter and designer often work in isolation. Which can lead to awkward exchanges and poor project outcomes. Here's how we work our way around this problem.2021-11-2910 min
Business Badassery PodcastWhat If a Client Doesn't Pay?This week, we have a question about a client who keeps putting off payment. We talk about how to get payment, what kind of language to use, and Amy shares a story that has Kirsty shaking her head in surprise.2021-11-2221 min
Business Badassery PodcastHow to Handle Out-of-Scope RequestsIf you've ever found yourself tongue tied when a client asks for one more little thing, today's episode will help. We talk boundaries, generous pricing, and re-positioning your assumptions.2021-11-1511 min
Business Badassery PodcastLaziness, Self-Care, and the Reality GapWe have decided to do something a little bit different this episode. And we'd love your feedback on whether this is something that you would like us to continue doing, or something you would like us to never do again. We had this idea that we would have one episode a month where we share our random thought of the month. Here it is!2021-11-0812 min
Business Badassery PodcastFinding the Best Way to Market Your BusinessYou know that feeling of overwhelm when there's so much to do? Should I be over here speaking on podcasts? Should I be writing blogs? All the social channels? Some of the social channels? What about niching? Too narrow, too broad? All of the questions that you ask either when you're starting out or when you're making a change like launching a new website or changing a business model. Today's question is all about how you deal with that overwhelm.2021-11-0116 min
Business Badassery PodcastHow Effective is Affiliate Marketing?This week's question is about affiliate marketing. We have two different answers. It's one of those 'how long is a piece of string' kind of questions. So see what you think.2021-10-2511 min
Business Badassery PodcastWhen Does Paid Traffic Make Sense?When you see your competitors pop up in Facebook and Instagram ads, it can be tempting to think you need to join in the paid traffic party just to keep pace. But what if you took the time to think about it strategically and make a call based on what's right for you and your business? Tune into today's episode to hear us talk this through for a listener in the wedding photography space.2021-10-1811 min
Business Badassery PodcastIs It OK Not To Name the Price?Have you ever seen a sales page for a group program that encourages you to apply even though the price of the program is nowhere to be seen? Yep. Us too. And here are our thoughts on this practice. Fair warning, there are some unbleeped curse words in today's episode.2021-10-1111 min
Business Badassery PodcastTips and Tricks for Launching Your Digital ProductToday's episode is all about digital product launches. We talk stats, pre-launch strategies, segmentation, wait lists, beta testing, and live writing. There's a lot to cover. So let's jump straight in.2021-10-0423 min
Business Badassery PodcastAre You Cut Out for This?We've got a question today from someone who's just not feeling it in her business and was hoping we could help her sort out her situation. Or at least tell her how we approach those days when it's just not coming together.2021-09-2715 min
Business Badassery PodcastRunning a MastermindWe have an interesting question today directed toward Amy specifically about a new offer she has this year that's been an absolute dream come true for her. So join us as we goof our way through another episode.2021-09-2024 min
Business Badassery PodcastTaking the Time to ReenergizeDo you know that cycle where you're really excited about your business followed by a cycle of just not caring? Or feeling like it's too demanding or it wants something from you? Well, today someone wants to know how we stay balanced and focused inside that chaos and what works for us. So let's find out.2021-09-1313 min
Business Badassery PodcastHow To Learn What You Don’t Know When It Comes to LaunchesDo you ever have the sense that your potential clients know more than you, even though you've done all the courses and learned all the things? Tune into today's episode to hear the counterintuitive approach we suggest to tackle this conundrum for one of our listeners who works in the launch space.2021-09-0617 min
Business Badassery PodcastStuck at Square OneToday we help out a listener who's stuck at square one in their business. We talk about fear, laziness, to do lists, and giving yourself some grace. Hope this one resonates.2021-08-3011 min
Business Badassery PodcastProject Planning and the ‘Low-Bar’ Rule of PricingToday, we dive into a question about project planning, specifically around launches. How many to take on, how to plot them out, and how to work out the price to time ratio using Amy's low bar rule.2021-08-2313 min
Business Badassery PodcastHow to Stop Worrying About the Next ThingIn this week's episode, we address a really juicy question that sits right at the heart of what it means to run your own business. How do you give yourself permission to slow down and enjoy where you're at rather than constantly reaching for what's next?2021-08-1616 min
Business Badassery PodcastBusiness After BabyToday's episode is all about what Kirsty's business looks like for her as she returns from maternity leave. She talks logistics, shifts, and her one concern moving forward.2021-08-0917 min
Business Badassery PodcastWhat Is Busy Work and Is It Ever a Good Thing?Today's question is about the difference between productivity and busy work. And it's caused both of us to think about what busy work means for us, how we get distracted, and what distractions we allow in our days. We discuss what you can do to be productive and how you know what you should be doing and when.2021-08-0221 min
Business Badassery PodcastThe Difference Between Corporate Clients and SMEsToday, we have a question about approaching bigger clients. When you're talking to clients and you move away from the small and medium sized business market to working in a more corporate structure. Maybe there are some C-suite people involved in the decision-making process and the entire project. This person wants to know what to expect, what's different, and how do you go into that process with your eyes open?2021-07-2621 min
Business Badassery PodcastShould You Offer Day Rates and VIP Rates? What’s Involved and What To KnowWe have a question today on a topic we've spoken about before and that's day rates and VIP rates. So we dig down deep into the different ways those could work, what promises you're making to a client, how you can position day rates in your marketing, and how to incorporate day rates and VIP days into your service offerings.2021-07-1924 min
Business Badassery PodcastBusiness Rebrands – What Matters and What You Can Kick to the CurbWe take on an interesting question today about rebranding. Someone who's just changing up everything and is in the midst of the process and wondering what do they need to think about? Did they miss anything? Listen up and learn about what's really involved in a rebrand? It may be different than you think.2021-07-1220 min
Business Badassery PodcastThe Line Between Business and PoliticsIn today's episode, we talk about a rarely discussed topic. And one that's very dear to my heart. So stay tuned and see what we have to say about the things that you don't normally talk about in business.2021-07-0514 min
Business Badassery PodcastStarting and Monetizing a PodcastWe have an interesting one for you today where a potential podcaster asks current podcasters questions about podcasting.2021-06-2814 min
Business Badassery PodcastThe Financial Side of Your BusinessIn this week's episode, we dive into all things financial planning. We talk about business structure, knowing your numbers, making strategic investments, and what we'd do differently if we had our time again.2021-06-2120 min
Business Badassery PodcastHow To Go From 1:1 Services to Offering Courses and ProgramsYou know that old cliché, it's impossible to know what you do not know? Today's question is a bit that from someone who wants to start an online course or group program. We share our experience since we've both done just that.2021-06-1422 min
Business Badassery PodcastNailing Your Visibility StrategyToday's episode is all about leveraging podcasts and online summits to increase your visibility. We talk about who to pitch, how to land those pitches, and how to make sure you maximize every opportunity.2021-06-0713 min
Business Badassery PodcastChanging Your NicheThe question of whether or not to niche has got to be one of the most frequently asked things in the world of online business. Today's episode dives into a different part of this conversation. Is it ever okay to change your niche? We get really definitive on this one, so expect some straight answers and some clear-cut advice. Let's dive in.2021-05-3110 minThe Copywriter Club PodcastTCC Podcast #210: Catching Up with Kira and RobFor the 210th episode of The Copywriter Club Podcast, Rob and Kira are guest-less, which means it’s just us, talking about what’s going on in our lives and in the club. Here’s what we covered this week:
what we’ve done to create a routine during the “shutdown”
an update on the new podcast format—what we think about the extra work
what else we’re working on as we update other parts of The Copywriter Club
how we’re trying to make everything we do more helpful for copywriters
what we’re doing differently with our email today
trying...2020-10-2738 min
The Angela Henderson Online Business ShowKirsty Fanton on Why Email Newsletters Suck and How to Change Your Approach for Effective GrowthNewsletters. If you are a business owner, I’m sure other people have told you that you need to have a newsletter, an email list, and do email marketing. You may already be sending out weekly newsletters now or you’re just too overwhelmed with the thought of all the work needed to send one out. If you are thinking about any of these, then you’ll want to listen to my conversation with Kirsty Fanton because she is going to tell us why email newsletters suck and how you can change your approach for effective growth. She also touche...2020-10-0642 minThe Copywriter Club PodcastTCC Podcast #202: The Agonizing Process of Change with Amy PosnerWhat kind of a business are you building? The guest for episode 202 of The Copywriter Club Podcast is Amy Posner. Amy’s the first person to be interviewed on the podcast three times—and no wonder—she’s got a lot to share. Amy’s currently rethinking the programs and services she offers her clients and we thought it might be worth talking to her about the process. We talked about all of the following:
• the agonizing journey she’s been on as she’s changing her own business model
• why the process has been so painful and pulling back on doing too much
• ...2020-09-011h 15
The Multipassionate Entrepreneur PodcastHigh Converting Sales Page Copy with Kirsty FantonToday, I am joined by sales page expert, Kirsty Fanton. She's giving us some of her best kept secrets on what makes a highly converting sales page! www.kirstyfanton.com Instagram: @kirsty.fanton2020-07-1600 min
The Business of Writing PodcastKirsty Fanton: Your Personal Copy TherapistIn This Episode: Kirsty Fanton is a launch strategist and copywriter for online course creators. She also has her own course called Brain Camp, which teaches other copywriters the psychology behind great copy. What’s also cool is that Kirsty has a Master's degree in Psychotherapy, which gives her an impressive handle on the mechanics behind things like decision making, motivation, and change processes. To top things off, Kirsty has an awesome sense of humor, so we can’t wait to dive into this chat! Epis...2020-03-0300 min
A TABLE AT THE BACKS1. E8. - Man-ergy and Launches with Kirsty FantonEpisode 8 - Kirsty Fanton
Kirsty Fanton brought SO MANY laughs to our Table At The Back. You can come back and sit with us any time :)
Ex-clinical psychologist and university lecturer, Kirsty is one smart (and hilarious) cookie. She's taken her superpowers into the world of copywriting and forged a unique space for herself as a launch strategist who helps her clients successfully achieve six-figure launches. Plus, she runs her own course called Brain Camp – where she teaches her skills to other marketers.
Kirsty also gives good email: we spend a bit of time talking about her very popular email ab...2019-07-2050 minThe Copywriter Club PodcastTCC Podcast #130: Our Takeaways from TCCIRL with Kira Hug and Rob MarshWe’ve flipped the microphones again and invited copywriter Kirsty Fanton back into the studio to interview us for the 130th episode of The Copywriter Club Podcast. This is the episode where we answer important questions like... What’s a furfie? What’s a ripsnorter? And has Rob ever cried in a movie? And what disgusting work habits does Kira have? Plus we talk about what the Copywriter Think Tank is like—it’s only open for new members once a year and we’re taking applications right now. Here are a few of the topics we covered:
• our favorite moments from TCC...2019-04-0258 minThe Copywriter Club PodcastTCC Podcast #123: Our Latest Quantum Leap with Kira Hug and Rob MarshFor the 123rd episode of The Copywriter Club Podcast, Kira and Rob change things up a little bit and go “guest-less”. After a short discussion about what’s going on in our own copywriting businesses, we talk about we’re working on and what we’re most excited about—with special attention paid to our in-person event coming up next month. Here’s what we covered in our discussion:
• the pain of juggling two businesses
• getting back into things after taking a step back from client work
• what we might be testing on LinkedIn this year
• taking a Quantum Leap
• the genesis of The Copywriter...2019-02-0547 minThe Copywriter Club PodcastTCC Podcast #117: Why You Have to be Interesting with Hannah MangCopywriter Hannah Mang is our guest for the 117th episode of The Copywriter Club Podcast. We both love to travel, so we naturally wanted to talk with Hannah about how she makes her business work while traveling to interesting places around the world. But that’s not all, we also asked Hannah about:
• the accidental path she took from lawyer to copywriter
• what she did to connect with her first clients (and how that led to more)
• how she avoids the mistakes that other copywriters are making
• how she pulls the personality out of her clients
• the structure she uses for About pages an...2018-12-0448 min