Shows
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 62 | The Math of Games (Part 1)Games typically involve some combination of math, chance, strategy, and skill. In this two part mini-series, the Klaviyo Data Science Podcast investigates the role of math in games and how our relationship to them is changing given the increasing number of sophisticated AI Agents that can often beat us at our favorite games.This podcast additionally covers concepts ranging from what makes a game ‘Solved’, to how the early development of Game Theory was influenced by the Cold War.The team also touches on a topic that will be expanded on in the next episode: why AI Agen...
2025-08-0445 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 61 | The Tech Startup BildungsromanAll companies start small. The lucky ones grow, and growth necessarily comes with change. This month on the Klaviyo Data Science Podcast, we look at Klaviyo’s growth through the past 8 years and the profound effects that growth has had on R&D, ranging from the tooling we use to the processes we employ to the very culture we strive to cultivate. Listen in to learn:How the day-to-day of some of our most senior engineers has changedWhy common headaches like planning, deployment, and cross-team coordination can get harder as your org grows — and why they can get easier W...
2025-07-0945 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 60 | Books Every Data Scientist (and Software Engineer) Should Read (vol. 3)This month, we return to a classic Klaviyo Data Science Podcast series: books every data scientist (and software engineer) should read. This episode focuses on the Clean * duology by Robert C. Martin, which teaches the principles of both clean code and clean architecture. We’ve brought on two senior engineers at Klaviyo who’ve learned, practiced, and developed their own opinions on the lessons in these books. Listen in to learn:How to use these books to level up your own skills and the skills of your teamWhy the book’s spiciest opinions make sense, and where you might...
2025-06-1142 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 59 | Next Best ActionWhat should I do next? A common question, one that seems simple on the surface, but the answer, especially a more optimal answer, can be very difficult to uncover. It may involve information that the asker is not aware of, be unintuitive, or even be counter to our instincts.This month, we discuss a new Klaviyo feature: Next Best Action. Utilizing Klaviyo’s knowledge of marketing best practices, we can recommend specific actions that are likely to be highly advantageous
2025-05-1623 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 58 | All Aboard the LeadershipAll successful teams have at least one leader, and most have at least one manager. This episode, we dive into how leadership works on highly technical teams, how managing a highly technical team works, and why the two aren’t exactly the same thing. Listen along for more discussion about:The traits of highly effective leaders — and how that might look different on an engineering or data science team How to know that a move into management fits you Our guests’ best recommendations for management books, resources, and experiencesFor more details, including links to the many resources ou...
2025-04-1448 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 57 | Agile, or, Don't Go Chasing WaterfallWhat is agile methodology — and, just as importantly, what is it not? Whether you’re new to agile entirely or you stay up late pondering its most philosophical inner workings, if you want to know more about agile and how organizations can reap its benefits while avoiding its pitfalls, this is the episode for you. You’ll learn about a variety of topics, including:How to effectively compromise between the tenets of agile and the realities of building software — and how not to When agile helps you pivot, and what that means for your customers Our guests’ hottest takes about agile...
2025-03-1144 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 56 | Evaluating AI Models: A Seminar (feat. Evan Miller)This month, the Klaviyo Data Science Podcast welcomes Evan Miller to deliver a seminar on his recently published paper, Adding Error Bars to Evals: A Statistical Approach to Language Model Evaluations! This episode is a mix of a live seminar Evan gave to the team at Klaviyo and an interview we conducted with him afterward.
Suppose you’re trying to understand the performance of an AI model — maybe one you built or fine-tuned and are comparing to state-of-the-art models, maybe one you’re considering loading up and using for a project you’re about to start. If you look at...
2025-02-0745 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast EP 55 | 2024 Year in ReviewWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
2024 Year in Review
As the new year starts, we take a look back at 2024. We spoke to data scientists and people who work closely with data scientists, and we asked them all the question we ask every year: what is the coolest data science thing you learned about in 2024? You’ll hear a wide range of answers, including:
How a rhyme can topple LLM security
Why the Sequential Probably Ratio Test is better at measuring basketball ability than the NBA playoffs
How ba...
2025-01-1349 min
eCommerce MastersUsing Data to Build Loyalty with Klaviyo's CDP - Gina Potenza from Klaviyo - EP011Meeting Gina Potenza from Klaviyo
How can eCommerce brands harness the power of customer data to drive growth and build loyalty?
In this episode, Gina Potenza, Klaviyo’s CDP (Customer Data Platform) and Data Solutions Manager, reveals how Klaviyo’s CDP empowers marketers to fin fresh insights and deliver hyper-personalized customer experiences. With over a decade in MarTech, Gina brings her expertise to explain how even small brands can leverage advanced data strategies without the complexities or costs of traditional enterprise tools.
Gina shares practical applications of Klaviyo’s CDP, such as using RFM analysis to pri...
2025-01-0743 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 54| The Right to ExcludeHow we protect invention and ingenuity: Patents
Writing software often involves taking known patterns, combining and shaping them, and adding needed context or specialization related to the problem we’re trying to solve. Sometimes, that means writing something that’s effectively been written by someone else before. But sometimes, that means creating something new.
What should you do in a case where you’ve genuinely created something new? Perhaps more importantly, how do you know when you’re in that situation?
This month, we explore one of the best tools to help answer both ques...
2024-12-1241 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 53 | YahoogleWelcome to the November episode of the Klaviyo Data Science Podcast for 2024! In years past, November episodes reflected the chaotic Black Friday/Cyber Monday season by examining unique challenges of readiness, scale, and fundamental changes happening with little to no warning, as well as how those challenges were handled; this November is no different.
What happens when two of the largest email platforms make sweeping changes to their spam filters, providing a few short months of notice? Stress, uncertainty, and an opportunity for individuals and organization to rise to the challenge. In this month’s episode, we ta...
2024-11-1448 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 52 | Our Favorite Models and How They WorkAs most data scientists will tell you, there is no such thing as the single best model or the perfect model. Some work well in some circumstances but poorly in others, some present a specific tradeoff between factors like flexibility and explainability that is only useful in certain settings. Some are best set up to handle specific types of data that don’t arise in every single project.
But at the same time, most data scientists would acknowledge that some models manage to stand out. Maybe it’s nostalgia, maybe it’s how powerful they are in some se...
2024-10-1051 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 51 | How Personalization Empowers UsersIf you’re making software, especially data science-powered software, there’s a good chance one of your biggest goals is to empower stronger and deeper personalization for your users. Our topic for this month: how can you do even more than that? How can we make personalization not just robust, but both more effective and easier than the alternative?
It’s not a simple task, but it is one that the team we interviewed this month has tackled. Listen in to hear more about:
Why personalization is a matter of finishing your user’s… sandwiches
How to approach...
2024-09-1044 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 50 | The 50th Episode Celebration SpecialIt may come as a suprise to those of you reading this, but this milestone snuck up on me. I was surprised to realize we’d reached a full 50 episodes. What better time to take a moment to reflect and look back?
This episode is all about the Klaviyo Data Science Podcast. We talk through the history of the podcast, how we approach making episodes that matter to our listeners, our highlight episodes, and what we’ve learned through the years. You’ll hear about:
Why you don’t need a fancy mic to get started
How to a...
2024-08-0644 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 49 | What Real Data Scientists Wish They'd Known Earlier in their CareersA big part of growing and developing as a data scientist, or any other member of a data science team, is taking time to reflect, learn, and distill experiences into advice. This month, we’ve asked four senior members of the data science team to do exactly that: look back over their careers, reflect on what they know and what they wished they’d known earlier, and tell everyone what those lessons are. Listen to this advice-filled episode to hear:
How taking a more scenic or indirect career route can impart valuable experiences
The growth and development opportunities that...
2024-07-1843 min
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch20VC: Klaviyo's Andrew Bialecki on Going Public in an IPO Winter, Is Klaviyo Under-Priced in Public Markets and Why, Why Every VC Turned Klaviyo Down in the Early Days & How Shopify's Partnership Changed the GameAndrew Bialecki is the Co-Founder and CEO of Klaviyo, the platform that powers smarter digital relationships for businesses and their data. To date, Klaviyo has raised over $778M from the likes of Accel, Summit Partners, Sands Capital, and Shopify, and raised an additional $700M after its IPO in September 2023. In Today’s Episode with Andrew Bialecki We Discuss: Founding a $6.23BN Machine in Klaviyo: The Aha Moment What was the aha moment for Klaviyo? How important does Andrew think it is for founders to stick with their initial vision vs when is...
2024-06-2651 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 48 | Data Science Goes WorldwideInternationalizing your product
There are many aspects of product growth — reaching new heights for peak volume, reaching new levels of sustained daily volume, growing your feature set and the complexity of your code based, and many others. Dealing with growth in an intelligent and forward-looking way is never easy, but this month we deal with a type of growth that presents its own unique set of challenges: international growth, i.e. expanding the range of countries and languages your products are natively available in.
This month, we talked with multiple members of the internationalization effort here at...
2024-06-1042 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 47 | Cooking Up Something Special with Data Science: Made In CookwareHow real marketers use data science
We spend a lot of time on this podcast talking about how to build data science solutions. Implicit in many of those conversations is perhaps the most fundamental truth of product design and development: we build data science solutions because people use them. We aren’t doing this just for fun — the reason we spend so much time, effort, and energy to refine our solutions is that it actually matters to real people.
This month, we talk to some of those people. In particular, we sat down with two members o...
2024-05-0848 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 46 | ML Ops 101An Introduction to ML Ops
Building data science products requires many things we’ve discussed on this podcast before: insight, customer empathy, strategic thinking, flexibility, and a whole lot of determination. But it requires one more thing we haven’t talked about nearly as much: a stable, performant, and easy-to-use foundation. Setting up that foundation is the chief goal of the field of machine learning operations, aka ML Ops.
This month on the Klaviyo Data Science Podcast, we give a brief but thorough introduction to the field of ML Ops. You’ll hear about:
How ML O...
2024-04-0945 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 45 | SegmentsAI: An AI Case Study on Delivering ValueIn many ways, 2023 was the year of AI in tech, which is a double-edged sword. On the one hand, the basic technology is straightforwardly exciting — but on the other hand, with seemingly every technology solution scrambling to integrate a thin wrapper around ChatGPT, it’s hard to stand out in a saturated environment. This month on the Klaviyo Data Science Podcast, we dive into a case study of how to build AI products, SegmentsAI, and discuss the principles that go into making sure your AI-powered product shines — and, more importantly, actually helps your customers. You’ll hear about:
How to know when...
2024-03-0442 min
Retention w/ RahiKlaviyo AI: Breakthrough or Buzz?In the ever-evolving world of email marketing, Klaviyo's latest announcement has stirred the pot – introducing a suite of AI features poised to redefine our approach to digital campaigns. But does it live up to the hype? In this comprehensive video, we dive deep into Klaviyo AI, exploring the nuances of its newly launched functionalities, from game-changing innovations to mere rebrandings of existing tools.
Starting with a critical look at AI's role in today's email marketing strategies, we set realistic expectations before dissecting Klaviyo AI's capabilities batch by batch. We'll guide you through the intricacies of segment creation, em...
2024-03-0212 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 44 | The Data Powering EDIWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Equity, Diversity, and Inclusion
Equity, diversity, and inclusion (EDI) are more than just central principles of successful teams in data science and beyond — they’re also a rich field that presents interesting and challenging data science problems. This episode, we chat with two EDI specialists at Klaviyo about EDI, the data that powers it, and the challenges that come with using that data. You’ll hear about:
Why EDI is a core part of both processes and products
How to work with self-rep...
2024-02-1252 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 43 | 2023: A Data Science Year in Review2023 Year in Review
As the new year starts, we take a look back at 2023. We spoke to 11 data scientist and people who work closely with data scientists, and we asked them all the question we ask every year: what is the coolest data science thing you learned about in 2023? You’ll hear a wide range of answers, including:
How data science moving to peripheral devices and becoming more accessible has huge implications for the future of the field
Peculiarities of working with large language models, both in terms of the tasks they can carry out and how...
2024-01-161h 56
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 42 | Unlocking Customer Insights with RFMWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Knowing your customers
Customers are all unique, whether you’re building a data science product or selling an ecommerce product. In an ideal world, we’d be able to think about all of them on a truly one-on-one basis. Most of us can’t keep track of that many people in our brains, though, which is where the topic of today’s episode comes in: what is the best way to summarize an entire population of customers into a number of groups that is sm...
2023-12-1140 min
Retention w/ RahiKlaviyo vs Google Analytics - Making Sense of Attribution #ecommerce #emailmarketing #klaviyoIn this video, we delve into the intricate world of Klaviyo Attribution Models, with a focus on how it tracks conversions and the nuances that set it apart from Google Analytics. Here are the key points:How It Tracks Conversions:Klaviyo attributes conversions to an email or phone number if they have engaged with a message within a specified window and subsequently placed an order. Two critical factors come into play:Type of Interaction:WindowComplications:Navigating the attribution landscape in scenarios such as multiple emails seen and clicked or multi-channel interactions involves understanding the Last Touch principle and the...
2023-11-1616 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 41 | Incident Response, or: How I Learned to Stop Worrying and Break ProductionWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
When Things Break
Welcome to the November episode of the Klaviyo Data Science Podcast for this year! November is a unique month for ecommerce, which makes it a unique month for any software solution built for ecommerce; it’s a tradition on this podcast to take the opportunity to celebrate some of those unique challenges.
In an ideal world, software and data science products would never break. We do not live in an ideal world, though, so an important question to a...
2023-11-1346 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 40 | Platform Abuse and MisuseWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Off the Happy Path
In most discussions about data science and data science features on this podcast, we make a basic, foundational assumption: the users whose data we are thinking about and customer experience we are trying to improve are, generally speaking, trying to use the platform in a way we recognize and approve of. Not all users of an application have this intention, and the data science behind detecting users who misuse a platform— and even abuse it — constitutes a complex and vast f...
2023-10-1343 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 39 | Are you going to science fair?Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Presenting your work for fun and profit
Presenting technical work is not something you automatically learn how to do — just like the technical skills themselves, it has to be learned and practiced, and opportunities to practice it can be hard to find. This episode, we discuss one opportunity that Klaviyo put together for its R&D teams this summer: the Klaviyo R&D Science Fair. Listen along to hear about:
How, much like software development, explaining technical work is an iterative process
...
2023-09-121h 07
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 38 | Production 101Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…
An introduction to production
What comes after you finish building a data science model? If you’re working on a software project, the answer likely involves that model serving customers in production. Understanding production is crucial for any data scientist or software engineer, so we spend this episode learning about best practices from three experienced Klaviyo engineers.
Listen along to learn more about:
How to make sure your code is “battle-ready,” whether you’re working on a data science project or...
2023-08-0942 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 37 | How research works (part 1)Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Research is a core part of data science. But data science is far from alone in that respect — other fields rely on research just as heavily, and they have their own set of hypotheses, methods, complications, and concerns. This month, we talk to three Klaviyos about research they did before joining the team — both data science research and other kinds — to see what we can learn about conducting effective data science research.
Listen along to learn more about:
What tiny iron meteorites teach us...
2023-07-1246 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 36 | There's No Place Like Home (Page)Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Few parts of your product, application, or webpage are more crucial than the very initial experience. In a web application like Klaviyo, that means the home page. Everyone sees it every time they log on to do anything, and interactions with that page set the tone for everything that follows. Meaning: if you’re going to change the home page, you need to really know what you’re doing.
This month, we talk with the Klaviyo engineering team that did just that. We dis...
2023-06-0642 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 35 | How to become a data scientistWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
The question is slightly tongue-in-cheek, but only slightly. Data science is a new field — while many people today are graduating with degrees in data science, the same was not true a decade ago. Many of the people who work (and will work) as data scientists were not classically trained as a data scientist, but as something else. This month, we examine that process: the process of working in a field that’s distinct from data science and becoming a data scientist.
We discuss se...
2023-05-0439 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 34 | Books every data scientist should read (vol. 3)Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Back by popular demand: data science is a broad, deep field with an extraordinary amount to learn, and we’re here to help you learn it. We asked four members of the Data Science team at Klaviyo what one of their favorite data science books was, and we got four different answers. Listen on if you’ve wanted to know more ways to learn about:
How to think about and employ the Bayesian framework (and corgis)
Learning intro-to-intermediate coding skills necessary for data scienc...
2023-04-1144 min
OnBoard!EP 29. 对话Klaviyo 核心成员：百亿美金电商SaaS的成长与野心，要做美国东岸的“苹果”过去两年全球SaaS市场在疫情期间引来了一波高潮，其中最受益的除了远程办公和效率工具外，就是Shopify为首的中小电商生态了，而说起电商SaaS及相关服务商，就不得不提在这三年来经历了高速发展超级独角兽，电子邮件营销（Email Direct Marketing，即EDM）的龙头，Klaviyo。
Hello world, who is OnBoard!?
Klaviyo于2012年由Andrew Bialecki和Ed Hallen联合创立，总部在美国波士顿。去年8月公司宣布获得Shopify的1亿美金追加投资，估值高达95亿美金，是现在电商SaaS领域全球估值最高的公司之一。在看似如此红海的Martech领域还能有如此卓越的表现，到底有什么秘诀，以及电商生态还将走向哪里？想必大家都非常希望了解这家超级独角兽公司的成长史和背后的趣事。
本期的两位嘉宾，分别是Klaviyo的早期成员，第十位工程师Seed，以及现任新产品团队（New Product）的核心成员Hansen。还有一位cohost，知名公众号“随机小分队”的主理人JK。Seed和Hansen在Klaviyo都扮演过和正承担非常重要的角色，也给我们提供了精彩的内部视角和独特的行业观察。同时，他们两位也在美国做了一档非常有趣的针对创业者和早期公司高管的访谈播客，叫Superposition，最近改名为Venture Vibes。JK最近也在公众号上发表了一篇研究Klaviyo增长的深度长文，这次谈话正好是这家公司的番外篇。
链接都在下方注释中，欢迎大家关注！
两位嘉宾在北美工作与生活多年，夹杂英文在所难免，也请大家体谅。Enjoy！
我们都聊了什么？
[02:15] 两位嘉宾和Co-host的自我介绍，在美国的工作经历以及加入Klaviyo的过程。
[11:55] Klaviyo的业务介绍以及在全球电商SaaS领域的地位。
[15:28] 通过三个角度解析，Klaviyo从成立到现在经历了哪几个重要阶段？
[18:20] 为什么公司早期发展比较“佛系”却一直被需求推着走？
[22:23] 早年加入Klaviyo，与创始人共事是一种什么体验？
[24:49] 为什么从第一天起创始人认为Klaviyo是一个“数据库”而不是营销技术公司？
[27:28] 选择邮件营销作为第一款产品，公司如何在红海市场里凸显自己的价值？
[33:03] Klaviyo的邮件营销产品为什么能保持竞争力，难点到底在哪里？
[34:41] 回过头来看，早期阶段有没有印象深刻的一件事情或挑战？
[38:26] 第一款“爆品”后，什么时候开始推出第二款产品，经历了哪些重要阶段？
[43:03] 现在产品团队是如何分工的，“新产品”团队在探索什么方向？
[48:40] 疫情之前，什么“意外”事件成为了业务爆发的神奇推手？
[52:14] 回顾疫情，到底对电商市场及公司带来了怎样的变化和影响？
[58:46] 大量客户涌入后，客户画像发生了什么变化以及获得了哪些“教训”？
[64:53] 疫情期间公司组织架构做了哪些调整以适应团队的高速扩张？
[67:22] 扩张过程中公司和团队文化发生了哪些变化？
[70:52] 随着跟Shopify的关系升温，双方还会有怎样的合作？
[73:54] 如何看待跟Shopify这种紧密关系中的利与弊？
[77:35] 再回头看，Klaviyo能够在行业里“逆袭”的核心原因是什么？
[80:26] 近年来数据隐私保护对电商生态有什么影响，是否有新机会？
[87:10] 如何看待Generative AI（生成式AI），特别在电商场景的落地？
[95:08] 最后，两位嘉宾讲述自己做播客“Superposition/Venture Vibes”背后的初衷。
[99:28] 快问快答！Seed和Hansen力荐的播客节目，以及今年的小愿望。
推荐内容
Klaviyo官网：www.klaviyo.com
随机小分队：Klaviyo到底是不是Email公司？红海赛道白手起家的95亿美金增长复盘
Venture Vibes/Superposition播客：Fail fast, win faster | (VP / Head of Shopify @ Klaviyo, Co-Founder @ Privy)
推荐的播客：All-In with Chamath, Jason, Sacks & Friedberg - Spotify
重点词汇或公司
EDM：Email Direct Marketing，电子邮件营销
Marketing automation：营销自动化
Product market fit：产品市场匹配
Standardized：标准化
Reinvest：再投资或投入
“Without actually putting too much money into marketing”：实际上没有花太多钱在营销活动中
Distribute system：分布式系统
Engineering and product first：工程与产品先行
Bias：偏见
Personalization engine：个性化引擎
“That's not a hard part at least... that's the vision from the beginning”：那至少不是难点，那是最开始的愿景
CDP： Customer Data Platform，客户数据平台
Mailchimp：全球EDM领域最大的SaaS公司，2021年被上市公司Intuit以120亿美金收购
Real-time：实时
Value proposition：价值定位
Dashboard：看板
Migration：（数据）迁移
Boost：推动
Status quo：惯例，现状
New normal：新常态
Enterprise：企业级客户
Self-serve：自助
Onboarding：入职
Remote-first：远程协作优先
Burn out：精力消耗
Email provider for Shopify：Shopify官方认可的电子邮件提供商
Integration：集成
Customize：自定义
Product vision：产品愿景
WooCommerce, BigCommerce
2023-03-231h 56
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 33 | How to found a (data science) teamListen to the full episode on Anchor, or in your favorite podcast distribution platform!
Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Starting from scratch
We’ve talked about a lot of aspects of data science on this podcast — building software features, conducting research, learning new methods and skills, recruiting new members — but there’s one we’ve always avoided: building a new team from the ground up. A large reason for that is personnel — while your cohosts may be intrepid, they are not experts in this area.
This month, we bring...
2023-03-0757 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 32 | How iOS 15 changed the world (and data science answered)Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…
When the data science world changes
When you work in data science, it’s inevitable that the world will change for you. Sometimes it’s due to global events, macroeconomic trends, or sudden shifts in consumer behavior. Other times it’s due to new features added by a commonly-used piece of software. When your lifeblood is data, all of these can be equally shocking and disruptive.
This month, we discuss one of the latter cases: the changes to the world of email...
2023-02-0739 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 31 | 2022: A Data Science Year in ReviewWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
2022 Year in Review
As the new year starts, we take a look back at 2022. We spoke to 8 data scientist and people who work closely with data scientists, and we asked them all the same question: what is the coolest data science thing you learned about in 2022? You’ll hear about fascinating data science topics, including:
Advances in AI, NLP, and data science in general in 2022
How understanding data science and ML operations makes a recruiter’s job easier
New ways to classif...
2023-01-111h 06
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 30 | These Are a Few of our Favorite ToolsWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Tools of the Trade
We talk a lot on this podcast about the results of data science and software engineering work. We even talk about the process of doing data science and software engineering work. But one thing we haven’t shed much light on, until this month, is: what specific tools help a Data Science team — or any developer or data scientist similarly engaged in building a scalable and intelligent system — actually do their work? We asked several data scientists, machine learning engineer...
2022-12-0651 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 29 | Detecting the UnexpectedWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Anomaly Detection
It’s our third November on the Klaviyo Data Science Podcast, and if you work in ecommerce, you know that November means one thing: Black Friday and (usually) Cyber Monday, i.e. the month of the year where everything changes. Traditionally, we’ve talked about things that help prepare builders of software for when the world is about to change, such as infrastructure, readiness, scale-out testing, and other things along those lines. This year, we’re approaching it from another angle: e...
2022-11-0842 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 28 | Our Favorite Data Science ProjectI’ll let you in on a secret: this podcast does not cover everything. We cover a wide array of projects, go into detail on a variety of aspects of them, and speak to a diverse panel of data scientists and people related to the data science world, but we still can’t cover everything. This month, to give you a taste of what we haven’t been able to showcase on this podcast, we’re asking six Klaviyos who work on or with the Data Science team one simple question: what is your favorite data science project you’ve worked...
2022-10-0448 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 27 | NLP Conversations at ScaleWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Using NLP to communicate at scale
Last episode, we discussed the history and practice of natural language processing, or NLP. This month, we’re here to discuss an exciting and cutting-edge application: using NLP to help businesses converse with their customers at scale. See the power of NLP in action as we talk with NLP experts on the Conversation AI team at Klaviyo about:
How NLP enables a qualitative shift in how businesses communicate
What intent classification is and why it matte...
2022-09-0741 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 26 | NLP: Foundations and HistoryWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
What’s the deal with natural language?
Natural language processing, or NLP, is one of the dominant forces in modern data science, and it’s produced a host of data science-powered products many people take for granted as a basic fact of life. It hasn’t always been so powerful or pervasive, though — NLP has a long and interesting history, and some of the advances powering today’s technology would have seemed like science fiction only decades ago. This month, we dive into the history...
2022-08-0249 min
Klaviyo Data Science PodcastKlaviyo Data Science EP 25 | Using A/B testing to optimize your strategyWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Thinking big-picture with A/B testing
We’ve discussed A/B testing multiple times on this podcast, for good reason. But there’s an important angle we have yet to cover: in the life of a researcher or marketer, there’s no such thing as an A/B test. There’s an entire system of A/B tests run for specific purposes over time. What is the best way to construct a system of A/B tests to help you learn, improve, and grow ov...
2022-07-0738 min
Klaviyo Data Science PodcastKlaviyo Data Science EP 24 | Changing the subject (line)Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Using data science to help people write
Using machine learning models to generate text, images, and other creative objects is, as they say, a bit of a hot topic right now. There are examples of models like this in action all across the internet and across different fields and disciplines. Today, we discuss one of those fields in more depth: marketing. In particular, the Klaviyo data science team recently released the Subject Line Assistant tool, which helps marketers craft better subject lines. We...
2022-06-0940 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 23 | How to write (good) codeWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Writing code for computers and people
No matter what sort of data science work you do, it’s fairly inevitable that you’ll have to write code to accomplish your goals. For substantial projects, it’s also fairly inevitable that you’ll have to work with other people to see them to completion. As anyone who’s dived into a legacy code base can tell you, writing code that other people (and yourself in the future) can understand is both an essential skill to have...
2022-05-1250 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 22 | Data Privacy & SecurityWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
What are data privacy and security?
Data privacy and security are huge and hugely important topics — in all likelihood, you already know a little about them if you’re reading this intro. But they are both crucial to any good data science work, and this month we explore the fundamentals of both topics: why data privacy and security are necessary to deliver the value you promise your customers, who they matter the most to, and how to build privacy and security into your own d...
2022-04-0540 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 21 | Insight for Sore EyesWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Customer-focused research
This month, we focus on research — but specifically research that’s aimed at your customers, delivering the sort of insight they would try to glean by running experiments and analysis using their own data. In particular, we dive into two different case studies drawn from the recent topics explored by the Klaviyo data science team. You’ll hear about:
Why customer-focused research can be some of your highest-impact work
Whether or not to use emojis when you’re sending out an email
...
2022-03-1044 min
Klaviyo Data Science PodcastKlaviyo Data Science EP 19 | 2021: A Data Science Year in ReviewWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
2021 Year in Review
Once again, as the new year starts, we begin by recapping the old. Instead of diving deep into a specific topic, I asked 7 members of the Klaviyo data science team to give their personal highlight for 2021 as a year in data science. You’ll hear about fascinating data science topics, including:
How companies used domain knowledge to hyper-charge their ranking algorithms
Powerful estimating methods that account for covariance
How 2021 provided new opportunities — and pitfalls— for state-of-the-art experimental analysis techniques
2022-03-0942 min
Klaviyo Data Science PodcastKlaviyo Data Science Podcast EP 20 | Making the right (customer) callWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Customer research: your secret weapon
You can study as much mathematical theory, invent as sophisticated a machine learning model, or write as clean production-ready code as you want — if you don’t make sure you’re solving the right problems to begin with, all that effort could be for nothing. It’s not a topic you learn about in most data science coursework, but understanding your end customer is a crucial part of being an effective data scientist. We spend this whole episode describ...
2022-03-0742 min
The E-commerce Revolution PodcastEp 08 Email & SMS Marketing with Klaviyo featuring Jack Binda and Hayden Baugh - Strategic Account Executive for the SMS Division & Partnership Development TeamIf you’re not already, you need to be using email and SMS marketing for your business. SMS marketing is becoming increasingly more effective, considering 90% of text messages are opened within the first three minutes of receipt. That’s not surprising considering there are 3.9 billion smartphone users throughout the world, and most of them are constantly on their phones. Klaviyo is a software business that helps businesses own their marketing. The platform helps businesses tap into their data and analytics to find ways to acquire, retain, and re-engage customers through email, SMS marketing, and more. In this epis...
2022-02-1753 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast EP 18 | Sparking User Creativity with ShowcaseWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Fuel for the Creative Fire
It’s no secret: being creative is hard. Creativity requires time and energy, at the bare minimum, and lacking creativity can spiral into writer’s block and other such conditions. That may be okay if you’re just sending out a tweet here or there — but what if your core user base consists of people who need to be creative, day in and day out? The Creative team at Klaviyo recently tackled the problem of helping users get inspired to...
2021-11-2941 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast EP 17 | The Power of Back-of-the-Envelope MathWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Slow Problems, Quick Solutions
We’ve devoted quite a bit of time on this podcast to robust, carefully tuned, and vetted-in-a-thousand-ways solutions. This episode, we venture beyond the land of neatly trimmed hedges and into the unknown, where scrappy solutions may be the only ones that are feasible — or even possible. And we’ll hear about settings where a quick calculation on a napkin can be the difference between success and failure — including the biggest weekend of the ecommerce year. You’ll hear about all that...
2021-11-0345 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast EP 16 | Using Data Science to Answer Tough Questions (feat. Plytrix)Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Solving difficult problems with data science
This month, we talk with Shane Suazo, the founder of Plytrix Analytics, about using data science to drive efficient business growth. Shane and Plytrix work with Vital Proteins, and we dive deep into their story and highlight the places where using specific — and powerful — data science techniques helped accelerate a growth opportunity into a growth story. You’ll hear about all that and more, including:
Establishing a single source of truth as a foundation for advanced analyses...
2021-10-0534 min
And Then This HappenedMaking It Happen Season 1 TrailerIntroducing Making it Happen, a podcast series about what founder life is really like, co-created with Klaviyo and Brass Clothing.
2021-09-2401 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast EP 15 | Books every data scientist should read (vol. 2)Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…
(More) required reading for data science
A question we frequently get asked is: what books should I read to be a better data scientist/machine learning engineer? This may not surprise you, but there isn’t just one answer — in fact, we spent an entire episode talking about three ways to level up your data science knowledge and skills. This month, we’re back with three more:
One of the foremost foundational texts for understanding machine learning models in a statistical way
A survey...
2021-09-0837 min
Klaviyo Design Podcast25 • Illustrations and Brand IdentityIllustrations are exercises in summary. The ability to take goals, proposed feelings, and aspirations into something visual that can be universally understood across languages and cultures is very challenging… how do people do it? Klaviyo designers Charlie Coombs, Gui Schmitt, and Sam Beachell take a look behind the scenes and talk about the process and challenges of creating illustrations for branding purposes. We also highlight some of our favorite pieces of branded illustrations done by other companies. Getting visual on a podcast is not easy, so make sure to refer to the links below!================Material Design / Google Illustrations • https://mayastepien.nl/g...
2021-08-1057 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast EP 14 | Data Science in the Wild (feat. Super Coffee and Lunar Solar Group)Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Getting real value from data science
This week, we talk with Ben Knox from Super Coffee and Gina Perrelli from Lunar Solar Group about using data science to motivate the growth of a business. No hypothetical business cases this week — Super Coffee is a real business with a real growth story, and we’re here to showcase the ways that they have partnered with Lunar Solar Group and used inquisitive problem-solving methods to answer questions core to Super Coffee’s business needs. You’ll hear a...
2021-08-0326 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast Ep 13 | How to run a product experimentWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Making your product experiments count
We’ve talked about quite a few aspects of data science on this podcast, but one that’s perhaps conspicuously absent so far is running experiments on your product. It’s no secret that experiments provide extraordinarily high-quality data to help you make decisions, but it’s also no secret that you only get good experimental results if you run good experiments. You’ll hear about running a good experiment and more, including:
How experimentation fits into the des...
2021-07-1934 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast Ep 12 | How data science teams (should) growWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Recruiting for a data science team
Most of us reading this writeup have probably had at least one interaction with a recruiter. Most of us reading this writeup probably don’t have a deep knowledge of recruiting — what recruiters do, how they help teams scale, and what the other 90% of the iceberg you don’t see as a candidate consists of. Recruiters are on the front lines of attracting talent and making sure that a team grows the right way, and this episode we ta...
2021-06-0841 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast Ep 11 | Books every data scientist should read (vol. 1)Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Required reading for data science
A question we frequently get asked is: what books should I read to be a better data scientist/machine learning engineer? This may not surprise you, but there isn’t just one answer — depending on the skills you have, your knowledge base, the point of your career that you’re in, and many other factors, there are many books you could read that will help you learn more. This month, we cover several ways to improve the skills you ne...
2021-04-0843 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast EP 10 | Once in a (customer) lifetimeWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Understanding your Customer Lifetime Value
This is a math-heavier episode than usual — we’re going to dive into probabilistic distributions and talk about systems of estimators. Even if that’s not your background, though, you should still find this episode useful. That discussion is all based in something crucial to real-life businesses around the world: customer lifetime value, or CLV. What exactly does CLV tell you, how exactly is it calculated and predicted, and why exactly does it matter to your business? You’ll hear a...
2021-03-2331 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.How Klaviyo and Hawke Media Operate a Successful PartnershipIn this episode, we are lucky enough to have two people with experience on both sides of the partnership equation. Ashley Gomes, Senior Channel Customer Success Manager at Klaviyo, who was formerly customer success at Zaius and as well as a Supervisor and manager at a very large digital agency in Boston. And of course, Ashley Scorpio, VP of Partnerships at Hawke Media who has joined me in courses, masterminds and other podcast episodes.
This discussion is all about partner success in large ecosystems -
What keeps Hawke Media so close to the Klaviyo partner program
2021-03-0246 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast EP 9 | Measuring up with benchmarksBenchmarks: what are they and why?
You’ve probably heard of benchmarks. You’ve probably even used them. But what exactly are benchmarks, how are they useful, and how can you go about building a system to make benchmarks in your own industry? You’ll hear about all that and more, including:
How to use benchmarks to make informed decisions about improving your business
Why the humble stoplight served as a key insight for making complex math understandable
How to assess your personal levels of spice intake
Mentioned this episode
Some more reading or viewi...
2021-02-1733 min
Klaviyo Design Podcast23 • Black Friday and Cyber Monday 2020 ExtravaganzaFor e-commerce centric companies like Klaviyo, Black Friday / Cyber Monday is considered a "Super Bowl type event".
How do we get ready for the big day?
Designers Adeniyi Sonoiki, Ally Hangartner, Bram Oosten, and Gui Schmitt chat about the importance of those days to our customers and how the reality of 2020 changed everything this year. We also talk about Klaviyo's culture for BFCM and, as the new year starts, some resolutions we have for 2021. 🤞
=== 🔗 References ===
Keepa, Amazon price tracker • https://keepa.com/#!
Klaviyo's 2020 BFCM Numbers • https://www.klaviyo.com/blog/online-store-sales-cyber-weekend-2020
=== ✨ Recommendations ✨ ===
Spotify Wrapper 2020 • https://newsroom.spotify.com/2020-12-09/3-tips-tricks-to-en...
2021-01-2138 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast EP 8 | 2020: a data science year in reviewWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
2020 Year in Review
We have a bit of a different episode this month. Instead of diving deep into a specific topic, I asked 14 members of the Klaviyo data science team to give their personal highlight for 2020 as a year in data science. You’ll hear about a bunch of fascinating data science topics, including:
Using machine learning to take a quantum leap in drug discovery
Discovering methods from much older years that are still relevant for the problems of today
How 2020 provi...
2021-01-1946 min
Klaviyo Design Podcast22 • Keeping Up With The Design TrendsTrends in design come and go. But… where do they come from? How do you know which ones are worth paying attention to and not just some fad? Is everything a never-ending cycle?
In this episode of the Klaviyo Design Podcast, we discuss how design trends play a role in our work. We also reflect on which upcoming trends in style and user experience are worth paying attention to and which ones are better left behind in the fad category.
=== 🔗 References ===
Neumorphism • https://www.justinmind.com/blog/neumorphism-ui/
Neumorphism in-car UI • https://www.theverge.com/transportation/2019/11/17/20967565/ford-mustang-mach-e-electric-suv-specs-price-la-auto-show-2019
Playstations mobile app navigatio...
2020-12-1847 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast EP 7 | Laying a Stable Engineering FoundationWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Engineering Challenges in Data Science
All data science work at scale rests on a solid foundation of engineering. We discuss how to establish that foundation — from what goes into software engineering to begin with to the specifics of how to prepare for big seasonal events like Black Friday and Cyber Monday. You’ll hear from software engineers on the team about:
Why building software is a lot like running a bar
How to make things be — or at least seem — real-time
How a tiny leak can cra...
2020-12-1040 min
Klaviyo Design Podcast21 • Handling FeedbackThe journey of learning more always starts with a question. But requesting feedback is only part of the puzzle of building better designs. Properly interpreting any input to our work is just as important. In this contemplative episode Klaviyo designers Gui Schmitt, Marissa Mac, and Robert Yu discuss how to overcome our natural blind spots, reject spontaneous reactions of defense and bring a growth mindset to feedback discussions.
✨ RECOMMENDATIONS ✨
Codenames • https://www.amazon.com/Czech-Games-00031CGE-Codenames/dp/B014Q1XX9S
Adobe Lightroom for iPhone • https://apps.apple.com/us/app/adobe-lightroom-photo-editor/id878783582
Sister Sister on Netflix • https://www.netflix.com/title...
2020-11-0636 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast EP 6 | Navigating Seasonality in E-commerceWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Seasonality in e-commerce
As the calendar changes, so do the right steps to take for your e-commerce business. We wade into the waters of seasonal changes in behavior, data, and logistics, and we take a deeper look at how to navigate them. You’ll hear from data scientists and product analytics about:
The fact that gardening is sometimes more powerful than the biggest holiday of the year
Why you should stop worrying and love the error bars
How to immortalize yourself as a...
2020-11-0645 min
Klaviyo Design Podcast20 • Career Paths for DesignersWith 2020 bringing a set of new challenges to design teams everywhere, the designers at Klaviyo took the opportunity to rethink our career progression system. In this self-reflective episode, we dive deep into how that process went about, and how other teams might tackle this challenge.
We chat about career progression in design, how to measure change as you grow, how management path should be considered, and how designers should focus on growth and learning over meaningless titles.
=== RECOMMENDATIONS ===
Poolside.fm • https://poolside.fm/
DBBD The Design of Business | The Business of Design Podcast • https://designobserver.com/designofbusiness
Orbiting the Giant Hairba...
2020-10-0547 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast EP 5 | How to recommend products and influence peopleWelcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Recommender systems: how do they work?
We get recommendations for all sorts of things today: routes to take when we drive, places to eat, books to read, petitions to sign, and of course, things to buy. We take a deeper look at the task of making the data science and software systems that dispense useful recommendations at scale, with a special focus on recommending ecommerce products. You’ll hear from data scientists and engineers about:
The best (and worst) recommendations we’ve ever...
2020-10-0546 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast EP 4 | What Makes Reporting Good?Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…
What makes a report good?
Data-centric teams likely take it as a given that good reporting is a key to living a happy life, but what exactly makes a report good? We dive into the topic of reporting and discuss ways to make a report exceed expectations. You’ll hear from data scientists and product designers about:
Why bad reports may be worse than no reports
Why good reports may be more like the movie Inception than you think
How to desig...
2020-09-0341 min
Klaviyo Design Podcast19 • Copywriting in DesignA good design is centered on clear communication and words are one of the key vehicles to achieve it.
Acting as the bridge between minds, words can excite, motivate, and guide people when used right.
However - words can frustrate, confuse, or worry users about not doing things the right way if they are not used properly. In this episode of the Klaviyo Design Podcast, we have special guest Karen Muller - Klaviyo’s Senior Copywriter - to talk about the importance of copywriting in design, myths around the job of a copywriter and tips for anyone interested in becoming a...
2020-08-1400 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast EP 3 | Behind the curtain with form A/B testingIn this episode, we take a deep dive into a recent feature the team built, signup form A/B testing, to give you a taste of what it’s like to build software for data science. You’ll hear from data scientists, product designers, and software engineers. We discuss:
The reason multi-arm bandits are called multi-arm bandits
How to distill a two-minute explanation into a single word
The way people think about randomness, and what that means when you’re designing a feature that involves randomness
Questions, comments, clarifications, or concerns? Reach out to Michael Lawson!
2020-08-0636 minKlaviyo Data Science PodcastKlaviyo Data Science Podcast EP 2 | Starting out in Data ScienceIn this episode, we discuss how our careers in data science began, lessons we’ve learned along the way, and mistakes we’ve made and learned from. You can expect to hear:
When we stopped wanting to be astronauts and started wanting to be data scientists
Advice we’d give to anyone just starting in the field
Advice we’d give to anyone currently at the helm of a dinosaur-based movie franchise
Resources
We mention a few books and other resources in the course of this episode. Check them out here:
The Elements of Statisti...
2020-07-0739 minKlaviyo Design Podcast18 • Working from Home SpecialFrom our home to yours, it's the Klaviyo Design Podcast!
In our first remote episode in the midst of a pandemic, Klaviyo designers Don Ton, Guilherme Schmitt, Griffin Drigotas, and Sara Reich have a candid conversation about the struggles of working from home - what is working during this transition and what still needs some help. We dive into all the ways we are trying to keep sane during these crazy times and reflect on how things could be different in the future #NewNormal.
We recorded this via Zoom so we figured it would be a good opportunity to make this...
2020-06-2900 min
Klaviyo Data Science PodcastEpisode 1: How to do research (in a pandemic)We’re excited to unveil the first episode of the Klaviyo Data Science podcast! This podcast is intended for all audiences who love data science--veterans and newcomers alike, from any field, we’re all here to learn and grow our data science skills.
We’re jumping right into the action with this episode. This is a deep dive into research in action. We’ll learn about what’s happening in the world of ecommerce in the wake of COVID-19, and more importantly how we figured out what’s happening. We’ll dig into the whole research funnel, from forming a...
2020-06-0341 minKlaviyo Design Podcast17 • Working with EngineeringWhat is the role of an Engineer?
In the second episode of the "Working with X" series, we interview engineers Noah Durell and Jordan Griffin on how development has evolved, the challenges of collaborating via lines of code, and the thrill of finding solutions to hard problems. We also dive into how engineering and design relations should unfold for an outcome that works for everyone.
✨ Recommendations ✨
Tame Impala - The Slow Rush • https://smarturl.it/TheSlowRush
Genius Verified video series • https://genius.com/shows/verified
Drawing 101 Skillshare • https://www.skillshare.com/classes/Learn-to-Draw-Daily-Practices-to-Improve-Your-Drawing-Skills/1948270521
Figma • http://www.figma.com
Maze • https...
2020-05-1300 min
2X eCommerce PodcastSE05 EP15: Klaviyo Data Insights: eCommerce is Witnessing Explosive GrowthWhen I heard that eCommerce Sales were up by 30% in the last six weeks compared to the previous six weeks, I couldn't help but want to know how and why this has happened. Given that we are in the middle of a pandemic and hardly any country is back to normal, how has the ecommerce industry thrived amid the closure of bricks and mortar retail and Amazon not operating at full capacity? Well, according to Klaviyo's insights, e-tailers' seem to have seized the opportunity to serve a continuously surging customer-demand for specific products that align w...
2020-04-1654 min
Future CommerceConsumer Spending to Follow Maslow's Hierarchy, feat. Jake Cohen, Director of Product KlaviyoKlaviyo's Director of Product Management joins us to talk about Klaviyo's COVID-19 response and their sudden transformation into a collaborative media organization. Using their own data and insights, as well as consumer research, they're helping businesses make real-time decisions during the economic fallout of coronavirus.
Main Takeaways:
What does the next generation and cutting edge commerce even mean anymore?
Phillip and Brian are joined this week by Jake Cohen, Director of Product at Klaviyo to talk all about how Klaviyo has responded to the COVID-19 pandemic
How can companies respond to...
2020-04-0330 minKlaviyo Design Podcast16 • Working with Product ManagersIn the first episode of our new "Working with X" series, we interview Klaviyo Product Manager ( a.k.a. PM) Hansen Liang (https://www.hansenliang.com/) on what product management is and what it isn't, how strategic product management can make or break a product's outcome, and how designers and PMs can collaborate effectively. We talk through Hansen's journey to become a product manager and share tips for finding out if product management is something people would like to do for their careers.
=== RECOMMENDATIONS ===
The Short Game • https://www.youtube.com/watch?v=sRpG00kNdF4
Renting digital books an...
2020-04-0200 minKlaviyo Design Podcast15 • Share Your Gear!Klaviyo designers Alex Korth, Don Ton, Gui Schmitt, Julie Lungaro, Marissa Mac and Zack Breakstone share their top recommendations across a wide selection of categories, including design gear, desk accessories, drawing essentials and favorite apps!
We have links for all items discussed below if you'd like to learn more.
=== 🎒 Favorite Non-design Related Gear? ===
Grovemade Walnut Stand • https://grovemade.com/product/walnut-monitor-stand/?initial=64
hWool Felt Desk Pad • ttps://grovemade.com/product/wool-felt-desk-pad-dark-grey/?initial=321
Material Dock • https://www.studioneat.com/products/dock?utm_source=Studio+Neat+Newsletter&utm_campaign=4d2bf83fca-cybermonday_2019&utm_medium=email&utm_term=0_b3825429c8-4d2bf83fca...
2020-02-2600 minKlaviyo Design Podcast14 • Live From KlaviyoBOS 2019The Creative and Brand design team at Klaviyo reflects on designing Klaviyo’s conference for year 2 - with special guests!
2020-01-0300 minKlaviyo Design Podcast13 • Mentorship in Design"We all stand in the shoulders of giants" - while that phrase is usually applied in a general sense to knowledge as a whole, there's truth that looking for and providing advice can move humanity forward.
In careers, this is found in mentorship. Klaviyo designers set to tell their personals stories learning from and passing knowledge forward in this inspiring conversation.
Recommendations
-------------------------
The Year of The Looking Glass • Julie Zhuo • https://medium.com/the-year-of-the-looking-glass
Designing Design Mentorship • Dropbox Design • https://medium.com/dropbox-design/designing-design-mentorship-3bc796a16634
The Making of a Manager • Julie Zhuo • https://juliezhuo.com/book/manager.html
Radical...
2020-01-0200 min
Honest Ecommerce048 | The Philosophies of Data Science in Klaviyo | with Michael Lawson and Woody AustinMichael Lawson and Woody Austin are on the Data Science team at Klaviyo, the leading growth marketing platform chosen by more than 20,000 online businesses. On this podcast, we talk about data science, its philosophies and Klaviyo’s features. Michael and Woody share the most interesting and underutilized features in Klaviyo--observed through the lens of data science. To learn more, visit: http://honestecommerce.co Resources: Klaviyo website: klaviyo.com Klaviyo Boston https://www.klaviyo.com/klaviyo-boston-conference Klaviyo’s newest holiday guide: https://www.klaviyo.com/marketing-resources/retail-holiday-planning-guide Visit https://gorgias.grsm.io/honest to get yo...
2019-12-1024 minKlaviyo Design Podcast12 • Learnings from DESIGNIVAL: It's a Design Event!In the summer of 2019, Klaviyo hosted our 2nd annual design event: DESIGNIVAL: It's a Design Event. In this post-mortem episode, we dive into the challenges of event planning, how to plan for unknown unknowns, and how collaborating with other design-centric companies worked out.
Company Shoutouts
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Appcues • https://www.appcues.com
Catalant • https://gocatalant.com
Chewy • https://www.chewy.com
Drift • https://www.drift.com
EzCater • https://www.ezcater.com
Formlabs • https://formlabs.com
Hopper • https://www.hopper.com
HubSpot • https://www.hubspot.com
Recommendations
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Small Great Things Book • Jodi Picoult • http://www.smallgreatthings.com
Inflorescent • Friendly Fires • https://open.spotify.com/album/1r...
2019-10-2500 min
eCommerce con Shopify[Episodio En Directo desde Boston, EE.UU.] Día 2 en Klaviyo:BOS 2019, hablemos con Yarimee Gutierrez[Episodio En Directo desde Boston, EE.UU.] Día 2 en Klaviyo:BOS 2019, hablemos con Yarimee GutierrezEn este episodio grabado en directo desde la conferencia Klaviyo:BOS en la ciudad de Boston en Estados Unidos, hablamos con Yarimee Gutierrez, ”Customer Success Manager” de Klaviyo acerca de, Que hace Klaviyo, porque es importante para los comerciantes de ecommerce y que hay de nuevo para los próximos meses en Klaviyo.EnlacesKlaviyoRecursosYarimee Gutierrez Klaviyo Obeth Seguinot, Co-fundador de ED Digital.Apps Recomendadas Rewind - Instala el app de Rewind e...
2019-09-2919 minKlaviyo Design Podcast11 • Communicating the Importance of DesignThere are many design jobs out in the world, so there must be some value in them, right? In this existential episode, Klaviyo designers Don Ton, Gui Schmitt, Robert Yu, and Marissa Mac dive deep on the philosophical question - what is the importance of design in a company?
Once established, how do we communicate it to our peers? We also tackle trends in design, and who is doing a great job advocating design's importance in the industry.
Company Shoutouts
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Criterion • https://www.criterion.com
Netflix Originals • https://www.netflix.com/browse/genre/839338
Apple • http://www.apple.com
Google's Material D...
2019-09-0900 minKlaviyo Design Podcast10 • Building Design CultureValues, beliefs, practices - all its part of culture. But how does that apply for design teams? In the 10th episode of the Klaviyo Design Podcast we delved into how to establish, nourish, and maintain a healthy design culture inside companies. We talk about the importance of a cohesive voice in times of brand activation and how a strong design culture can change organizations for the better.
2019-07-2900 minKlaviyo Design Podcast9 • Building Customer EmpathyProduct design is solving problems, but a solution is only as good as it is useful and understandable for its users. On episode 9, the Klaviyo Design Team talked about the strategies and struggles in understanding who you are designing for - the never-ending search to build user empathy. From user testing tips to getting on the phone with actual, real people. Design assumptions not welcome.
Recommendations
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Arrive App - https://tryarrive.com
Summer Grilled Pizza - https://www.bonappetit.com/test-kitchen/how-to/article/how-to-make-grilled-pizza
Obstacle Is The Way book - https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358
Game of Thrones...
2019-07-0800 minKlaviyo Design Podcast8 • Finding Inspiration and Keeping Teams in SyncSome say that everything creative is a remix of something else - but in the vast ocean of content that modern life offers to build those mixes - how do you find inspiration? Klaviyo designers come together to discuss how they keep their creative inspiration juices flowing, from traditional to unexpected places. Lastly, we briefly touch on how do we keep our teams in sync, to ensure cohesion, even when people are doing individual assignments. From Pinterest boards to Slack etiquette, KDP EP 8 is here.
Recommendations
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Notion - https://www.notion.so
The Wander Society by Keri Smith...
2019-06-0300 minKlaviyo Design Podcast7 • Automation and the Future of DesignRobots are coming for our jobs! Or... are they? In this broad conversation, Klaviyo designers Julie Lungaro, Sam Beachell and Gui Schmitt talk about how automation can impact creative fields in the near and far future. From data-informed decisions, seemingly random algorithms, to Design System's role in facilitating some of the more laborious challenges of design, we start to get more comfortable with our imminent robot overlords.
Recommendations
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John Oliver's automation episode - https://www.youtube.com/watch?reload=9&v=_h1ooyyFkF0
Automate Sketch plugin - https://github.com/Ashung/Automate-Sketch/
Airbnb automated wireframe concept - https://airbnb...
2019-04-2000 minKlaviyo Design Podcast6 • Presentation DesignHave you ever sat through a bad presentation? Maybe the speaker wasn't engaging or maybe the slides were too distracting. Lots of pressure goes into a well-rounded presentation, the last thing you want to stress over is how your slide deck looks.
In episode 6, the designers at Klaviyo discuss what made some presentations memorable and provide some advice on how to design a presentation that will captivate viewers.
Recommendations
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Canva - https://www.canva.com/templates/presentations/
Apple iPhone 4 Antennagate Presentation https://www.youtube.com/watch?v=IorfYuF4gMM
Cutthroat Kitchen - https://www.hulu.com/series/cutthroat-kitchen-e499b744...
2019-03-2100 minKlaviyo Design Podcast5 • Time ManagementThere are only 24 hours in a single day, how do you spend them? In our 5th episode, the designers at Klaviyo found some time to come together to discuss time management.
From trendy new tools to simple habits, find out what we do to stay focused and best manage our time amidst the overwhelmingness of the modern world.
Recommendations
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Pomodoro Technique - https://www.marinaratimer.com
Make Time: How to Focus on What Matters Every Day - https://maketimebook.com
Tidying Up with Marie Kondo - https://www.netflix.com/title/80209379
KonMari Method - https://konmari.com
Toggl...
2019-02-2200 minKlaviyo Design Podcast4 • Portfolios & InterviewsIn our 4th episode, the recently expanded Design Team at Klaviyo met up to talk about portfolios and job interviews. What recruiters look for? What should your portfolio include? In interviews, how can you send the right message? We tackle perspectives of both interviewer and interviewee in this broad, wide-reaching conversation.
Recommendations
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Semplice - https://www.semplice.com
Spider-Man: Into the Spider-Verse - https://letterboxd.com/film/spider-man-into-the-spider-verse/
Brand New, Under Consideration - https://www.underconsideration.com/brandnew/
Things 3 - https://culturedcode.com/things/
Design Systems Repo - https://designsystemsrepo.com
2019-02-0500 min2X eCommerce PodcastSE3 EP62: Last Minute Black Friday Email Marketing Essentials and Checklist from KlaviyoMitch Gruber is an Account Executive at Klaviyo, who has worked on over 350+ Klaviyo email accounts. If you are behind on email marketing for next week’s BIG Black Friday and Cyber Monday Sales event, listen in as we cover exactly what you need to have in place over the coming days to rev-up sales. Mitch talks about the 4 MUST have Flows: 1: Abandoned Cart 2-3 emails sent, 1 hour, 1 day and 3 days after abandonment 2: Browse Abandonments 1-2 emails 3: Welcome Series Lock it down - messaging important - brand overview - your...
2018-11-1434 min
The Unofficial Shopify PodcastWhat's New in KlaviyoKlaviyo is the most recommended email marketing platform for Shopify merchants.
In this episode, we hear what features are new in Klaviyo that you should implement before the holidays. Plus we discover the interesting views on marketing that Klaviyo's company culture has produced.
Jake is the Director of Product at Klaviyo. Jake has been working in marketing since he was one, when his parents started an advertising agency. He started going grey at age 9 — draw your own conclusions! He is an eternal optimist and has dedicated his career to helping businesses who are short on ba...
2018-10-1647 minKlaviyo Design Podcast3 • Live from Klaviyo:BOSRecorded during Klaviyo:BOS, our live conference with 350+ customers, partners, and ecommerce companies. We took a little time during the event to chat about seeing the real-world impact of our work, building trust with our non-designer clients and coworkers, and the use of the understanding, helpful "no".
2018-10-0200 minKlaviyo Design Podcast2 • The Climate of Design: In-house, Agency, and FreelanceIn the second episode of the Klaviyo design podcast, we talk about what life is like on the other side of the proverbial fence - reflecting on our experiences as designers at agencies, as freelancers, and life as part of an in-house team.
www.klaviyo.com
2018-09-2700 minKlaviyo Design Podcast1 • Introducing the Klaviyo Design PodcastThe design team at Klaviyo is thrilled to release episode #1 of the Klaviyo Design Podcast. This podcast will hopefully serve the broader world of design and the creative community navigating through conversations about graphic design, digital design, career advice, and other topics that are sure to be of interest to designers looking to grow professionally in their careers.
This is a deep dive into what got us interested in design, what our first design jobs were and we talk about the mistakes we've made. We answer the question "If you could go back in time, what would you tell...
2018-07-1000 min