Shows
B2B Marketing PintWhen You Have AI, Who Needs a Dashboard?Brendan & Brian open a pint with Allan Wille, co-founder & CEO of Klipfolio, to talk dashboards, data, & decision-making in the age of AI. From their shared roots in SaaS to a lively debate on whether dashboards are obsolete, this episode dives into what makes a dashboard actually useful—and why definitions matter more than ever. Plus, we explore the role of visualization and why dashboards deserve a spot on your screen. Bonus: the gang proposes the mysterious "Brendan Metric", Brian sips local suds in Sudbury, and Muskoka Brewery gets a cameo.
2025-09-1638 min
Data Fuel: SMB Data IntelligenceReal-Time Data for the Agile SMBOn today’s episode of Data Fuel, we break down how SMBs can leverage real-time data for agile decision-making. Learn how to balance the cost of real-time systems with their value, prioritize what data matters most, and deliver it through effective channels. We explore tools like Tableau Pulse Metrics and Klipfolio to help you stay responsive and competitive.Main Topics:Why not all data needs to be real-time.How to determine who needs what data and why.Optimizing delivery channels for actionable insights.Tools that support near real-time data delivery.Balancing the cost of re...
2025-01-2014 min
SaaSpasseEp.99 - Antoine Paré : De bootstrapped à M&A, DashThis et le chapitre saas.groupAujourd’hui sur le pod, je parle avec Antoine Paré, CEO chez DashThis, un SaaS de marketing reporting.
DashThis, c’est 6.5M$ ARR, 20 employés, et une belle aventure qui a débuté en 2011, entièrement bootstrappée. Antoine et son équipe ont tracé leur chemin pendant plus de 10 ans avant de vendre l’entreprise en 2023 à saas.group.
On retrace son parcours inspirant : du drop out de sa maîtrise en marketing, à son évolution de consultant à opérateur, pour finalement devenir actionnaire & CEO.
Stéphane Guérin, le fondateur de DashThis, était venu parler de la sortie dan...
2024-08-152h 10
Metric StackThe Future of Healthcare, with Duncan WeatherstonIn this episode of the Metric Stack Podcast - a must-listen for anyone interested in the future of healthcare and information technology - hosts Allan Wille and Lauren Thibodeau sit down with Duncan Weatherston, CEO of Smile Digital Health, a health data platform. Duncan talks about his company’s mission to transform global healthcare through innovative data sharing and interoperability. We learn about the origins and growth of Fast Healthcare Interoperability Resources (FHIR), a set of rules for exchanging electronic health care data, and why this standard is key to revolutionizing the way healthcare information is shared.Th...
2024-08-0130 min
Devico Breakfast BarHow to navigate the challenges of tech startups? | Allan Wille | Devico Breakfast Bar #48In this episode of Breakfast Bar Podcast Series, Oleg Sadikov, the co-founder and CEO at Devico & DeviQA, sits down with Allan Wille, co-founder and CEO of Klipfolio, a leading business analytics platform. Gain valuable insights on building a successful tech company, harnessing the power of data, and staying ahead in the competitive world of technology. Whether you're an aspiring entrepreneur or a seasoned business leader, this episode offers invaluable lessons and inspiration for success in the fast-paced tech industry.
Episode highlights:
Strategic shift from a consumer-focused product to serving enterprise clients like Lufthansa, American Express, and...
2024-07-1930 min
Metric StackBack to First Principles, with James NeufeldIn this episode of the Metric Stack podcast, James Neufeld, CEO of Samdesk, digs into the critical role metrics play in communication between company leadership and board members, particularly post-Series A and B funding rounds. James talks about the universality of metrics as a language for investors, who often lack deep domain expertise and rely on financial, user, and adoption metrics to gauge opportunities.James shares insights from his experience with the board, describing how they evolved from merely tracking performance to understanding the underlying drivers of their key metrics. He talks about Samdesk’s initial struggles in...
2024-05-0927 min
Metric StackTech Company Valuations, with Ed BryantIn this podcast interview, Allan Wille and Lauren Thibodeau discuss tech company valuations with Ed Bryant, President and CEO of Sampford Advisors. Ed defines valuation as the price a buyer will pay for your business either by purchasing it outright or as part of a merger and acquisition transaction. He suggests the only way to learn the true value of your company is to actually go to market and get bids from potential buyers. He distinguishes between financial buyers (private equity, venture capitalists) and strategic buyers (companies acquiring other companies), noting that the lines between them are blurring due...
2024-02-2030 min
Metric StackOptimizing LTV to CAC at Unbounce, with Alex NazarevichToday's guest is Alex Nazarevich, Vice President of Growth at Unbounce. We dive into the marketing strategies and principles behind the company's success. Alex’s team uses the Lifetime Value to Customer Acquisition Cost (LTV to CAC) ratio, not just as a marketing metric, but as a unifying force across departments. This approach underscores the importance of collaboration and strategic alignment for sustainable growth and profitability.Alex and his team significantly reduced Customer Acquisition Costs (CAC) at Unbounce. Their approach of starting at the conversion point and methodically working backwards was instrumental in achieving these reductions. This st...
2024-01-2523 min
Metric StackWhat is Customer Return on Investment? with Greg Boyd, UvaroToday's guest is Greg Boyd. He's the VP of Customer Excellence at Uvaro, a company that helps people transition into careers in tech sales through subscription based education and networking programs. In his role, Greg is responsible for the end-to-end revenue generation and retention strategy for the business. Today, we're going to chat with Greg about how he and his team have moved the needle on Customer Return on Investment, first at Exonify and now at Uvaro."With return on investment, you can be academic about it. I always have thought about it as some sort of...
2023-11-2429 min
Startups in StilettosMoving Forward From Major Milestones In Business with Carlyn Bushman“I cannot stress enough the importance of networking, and really go narrow and deep. I think we get to the point where we sign up for so many things when you go wide and shallow. It's really hard to measure what you're getting out of that particular networking group.” - Carlyn BushmanBefore she was your host, Carlyn Bushman was our beloved guest and founding Entreprenista member full of endless knowledge and prime insight, geared up and ready to share. In this episode of Startups in Stilettos, Carlyn shares how being an Entreprenista 100 Award winne...
2023-11-2136 min
Metric StackSupercharging Humans with Johan Baltzar, SteepIn this interview, Allan Wille, CEO at Klipfolio, sat down with Johan Baltzar, co-founder and CEO of Steep. Klipfolio and Steep share the same vision. They believe in a new generation of analytics products that enable business users to work with centrally-defined metrics in a self-serve environment.Their conversation explored the ever-evolving landscape of data analytics, the role of the semantic layer in simplifying data accessibility, the changing relationship between data teams and business users, metrics literacy, and the integration of semantic layers with existing BI tools.
2023-10-2636 min
Metric StackReverse ETL, BI, AI, and more with Brian Kotlyar, HightouchAllan Wille, CEO at Klipfolio, sat down with Brian Kotlyar, VP of Marketing & Growth at Hightouch, a reverse ETL solution that makes data manipulation, extraction, and moving smooth, easy, and fun for data engineers. Their conversation explored the potential of reverse ETL, the pressing challenges of modern business intelligence (BI), and the exciting prospects that are emerging as AI meets data analytics.
2023-09-1932 min
Health CreatorsE020: Sebastian Gruber: From Mckinsey to Healthtech CEOHalf of the world lacks access to essential health services (WHO-2017). For those that have insurance, medical claims can often be a lengthy process with 75% taking 2 months or longer (Klipfolio-2022). Sebastian is on a mission to reinvent the claims process with Hi.Health, a healthcare financial system that partners with insurance providers that flips the way we claim - allowing patients to pay via insurance as a first port of call. In this episode, Sebastian and I discuss his journey from McKinsey to Healthtech CEO and his vision for the future of medical claims. #ceo #podcast #InnovativeSolutions #StreamlinedClaims #healthtech...
2023-07-2734 min
Metric StackWhat is Gross Revenue Retention? with You Mon Tsang, ChurnZeroToday we’re joined by You Mon Tsang, a 4 time founder and CEO experienced with both enterprise and consumer applications. You Mon is currently founder and CEO at ChurnZero, a company dedicated to helping subscription businesses battle churn. It’s appropriate then that today’s metric is Gross Revenue Retention, a metric that gets to the heart of churn.
2023-06-0821 min
Metric StackWhat is Willingness to Pay? with Dan Balcauski, Product TranquilityToday we’re joined by Dan Balcauski, founder of Product Tranquility, and an expert on B2B SaaS pricing and packaging. Prior to founding Product Tranquility, he did a lot of things, but the coolest we think was his solo round-the-world expedition to 21 countries. Today's topic: Willingness to Pay.
2023-05-1128 min
Metric StackWhat is Return on Ad Spend? with Zack Wenthe, Treasure DataToday’s guest is Zack Wenthe, Sr Product Marketing Manager at Treasure Data. Zack’s worn many hats over the years, all tied together through the power of storytelling to drive revenue. This week's metric: Return on Ad Spend.
2023-04-2127 min
Metric StackWhat is reply rate? with Michael Barber, Marketing StrategistToday we’re joined by marketing strategist Michael Barber, recognized by Adobe/Marketo as one of the top 50 marketers in the world. Having worn both in-house and agency hats throughout his career, today, you’ll find him working with brands as varied as MeUndies, Johnson & Johnson, Aptean, and Ithica College. This week's metric: Reply Rate
2023-03-3128 min
Metric StackWhat is Lead Velocity Rate? with Corey Haines, SwipeWellWe’re joined today by Corey Haines, Co-founder at SwipeWell, Founder of Swipe Files, and former Head of Growth at Baremetrics. Corey is a marketer, entrepreneur, podcaster, and investor on a mission to help people with exceptional products, services, and content get the attention they deserve. Today's metric: Lead Velocity Rate.
2023-03-0225 min
Metric StackWhat are Product Qualified Leads? with Wes Bush, ProductLedIn today's episode, we’re joined by Wes Bush, founder and CEO of ProductLed and bestselling author of Product-Led Growth: How to Build a Product That Sells Itself. Now who doesn’t want that? Today's metric: Product Qualified Leads or PQLs.
2023-02-0923 min
Humans of Martech65: It takes a village to build a dashboardWhat’s up everyone, today we’re taking a dive into the world of dashboard building.Startups may not always have the luxury of having a dedicated data analyst on staff, which means marketers may need to get more hands-on with data. Yeah I haven’t had the data analyst luxury in my career very often! In episode 38, we discussed marketing reporting and how you can use key reports to help highlight impact and find new opportunities. But we’re not talking about reports here right?That’s right, dashboards aren’t reports. They are liv...
2023-02-0327 minStartups in StilettosRevisit: Growing Your Business with Carlyn Bushman of Carlyn Bushman ConsultingWhen Carlyn stepped into Entrepreneurship to be closer to her four children, she thought it would be easy. After her first business came to an end, she realized her real passion was in helping other women grow their businesses, thus she created Carlyn Bushman Consulting. In today's episode, we sit down with Carlyn Bushman, founder of Carlyn Bushman Consulting, a consulting firm that helps women grow their businesses and define their success. Carlyn shares why she switched business models, what her business looks like today, what helped her business explode, and so much more. ...
2023-01-2432 min
The TwoFeetFirst Entrepreneur PodcastAre we tracking the right metrics?Did you know the average visitor spends 52 seconds reading your blog (Klipfolio)? But maybe it’s more! Figuring out which online metrics will help you is not a giant mystery. Find out what you want to achieve, choose the metrics to focus on, and use the best tracking tools to get results. Megan explains how to use the right metrics to enrich your website and social media experience for your audience - and you! Show Notes: https://twofeetfirstentrepreneur.com/tracking-metrics Instagram: https://www.instagram.com/tffentrepreneur/ YouTube: https://www.youtube.com/channel/UCLNaYtimzIJ7jz...
2023-01-1718 min
Attributed - A podcast by DreamdataWhat is MQL Attribution?Steffen Hedebrandt CMO and Co-fonder at Dreamdata is a guest on Metric Stack Podcast by Klipfolio. Together with Allan and Lauren, host of the show they are discussing marketing qualified leads and how to attribute them. Everything from tracking MQLs and how MQL attribution actually works to chatting about differences between account-based attribution and lead attribution. Are you curious which metrics matter while trying to attribute MQLs buckle up and listen to this episode. For more episodes subscribe to Metrick Stack: https://www.klipfolio.com/metric-stack/ep...
2023-01-1225 min
Startups in StilettosGrowing Your Business with Carlyn Bushman of Carlyn Bushman ConsultingWhen Carlyn stepped into Entrepreneurship to be closer to her four children, she thought it would be easy. After her first business came to an end, she realized her real passion was in helping other women grow their businesses, thus she created Carlyn Bushman Consulting. In today’s episode, we sit down with Carlyn Bushman, founder of Carlyn Bushman Consulting, a consulting firm that helps women grow their businesses and define their success. Carlyn shares why she switched business models, what her business looks like today, what helped her business explode, and so much more. “I work...
2022-10-1832 min
Healthcare Boss Academy Podcast#277: Why KPI Dashboards Are Important To Create For Your Healthcare BusinessOVERVIEW: “You can’t manage what you can’t measure.” – Peter Drucker Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, talks about the importance of dashboards in measuring your business metrics. In this episode, Jason explains different metrics such as KPIs & KRIs and other key takeaways from a business program he enrolled in. Tune in until the end to hear more about an exciting mastermind Jason and his team have been planning about. 3 KEY POINTS: Identify what metrics you should be tracking. Crea...
2022-09-1325 min
Metric StackWhat is Sales Closing Ratio? with Jeremy Moser, uSERPIn today’s episode, Allan talks to Jeremy Moser, founder and CEO of uSERP, a 30 person agency that earns SaaS companies high-authority backlinks through digital PR. Today’s metric: Sales Closing Ratio. What is Sales Closing Ratio? How does this metric impact sales and marketing? What’s the difference between Sales Closing Ratio and Leads to Won Ratio or SQL to Won Ratio? How does lead scoring work with this metric? How do you segment this metric across different channels? What does the metric tell you about your full funnel? “It’s...
2022-09-0618 min
Metric StackWhat is MQL Attribution? with Steffen Hedebrandt, DreamdataIn today’s episode, Allan and Lauren talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata, a B2B revenue attribution platform. They dive into the world of marketing qualified leads and attribution. What are the nuances of MQL attribution? Is MQL attribution a predictable metric? How do you track MQL attribution? What’s the difference between account based attribution and lead attribution? Is there a benchmark? (Check out Dreamdata’s benchmark report for more!) What other metrics provide context for MQL attribution?For a different perspective on MQLs, check o...
2022-08-2324 min
Metric StackWhat is User Activation Rate? with Ramli John, AppcuesIn today’s episode, Allan talks to Ramli John, Director of Content at Appcues and the #1 Amazon bestselling author of Product-Led Onboarding. Allan and Ramli talk about User Activation Rate, arguably one of the most important Pirate Metrics or “AARRR”: Acquisition, Activation, Retention, Referrals, and Revenue. Activation is a critical metric for the first impression of a product, but the activation moment looks a little bit different for every company. Is defining activation an indicator of conversion or retention? How closely linked are acquisition, activation, and retention in the activation journey? Does activation extend beyond...
2022-08-0923 min
Screw The Commute PodcastKeep those visitors looking: Tom talks Time On SiteWe're talking about time on site or time on your website. See, the longer someone stays on your site, the more likely they will be to spend money with you. And the more the search engines think your site must be a pretty good site if people are staying on it for a long time Screw The Commute Podcast Show Notes Episode 628 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars Se...
2022-08-0320 min
Metric StackWhat is Annual Projected Revenue? with Ray Rike, RevOps SquaredIn today’s episode, Allan and Lauren talk to Ray Rike, Founder and CEO of RevOps Squared, about Annual Projected Revenue. What type of pricing model does this metric work for? What factors do you have to consider when looking at Annual Projected Revenue? What metrics work in harmony with Annual Projected Revenue? What does good, better, best look like for forecast accuracy for this metric? “There’s buzz around usage based pricing. If you are considering that, go beyond what Excel says and what the upside can be. What’s the infrastructure of the proce...
2022-07-1927 min
Fork Pull Merge PushTruth over convenience. The data analytics episodeIn many organizations, analytics are still often put on the back burner. Why? We invited analytics expert Matias Muhonen to talk about that in this episode. We touch upon the basics of analytics, the whys and hows of data collection, management, and security.GuestMatias Muhonen is an analyst, make-it-happener and a full-stack developer. He has been gathering and analysing data, doing experimentation, building services and making work better at Reaktor for six years now. Matias's passion is creating online services that produce actual outcomes and both business and end-user value. In his free time...
2022-07-1134 min
Metric StackWhat is Marketing Contributed ARR? with Marissa Homere, IrwinIn today’s episode, Allan and Lauren talk to Marissa Homere, VP Marketing at Irwin. Marissa shares her expertise on Marketing Contributed Annual Recurring Revenue (ARR). How do you attribute marketing influenced or directly contributed ARR? How do you track a non-linear customer journey and attribute ARR accordingly? How do you report on marketing contributed ARR? How does lead grading come into practice? Is there a paid advertising channel that outperforms others when it comes to ARR? This is an episode you don’t want to miss! ...
2022-07-0523 min
Metric StackWhat is Retention? with Christina Garnett, HubSpotIn today’s episode, Allan and Lauren talk with Christina Garnett, Senior Marketing Manager, Offline Community and Advocacy at HubSpot. Christina dives into retention in the context of community management and customer advocacy. How do you define retention in this context? What do a community and the flywheel have in common? How do you measure the value of community? How do other metrics, like Net Promoter Score, help measure retention? What other factors should you consider when measuring retention month over month? “I like to compare an ideal community to a Target store...
2022-06-2131 min
AI to ROI (fka Metrics that Measure Up)Transforming Data-Driven Decisions into Success - with Allan Wille, Founder and CEO KlipfolioDoes being data-driven result in better decision-making and performance results? That was a question we asked Allan Wille, co-founder and CEO of Klipfolio which is enabling thousands of companies to do just that through the dashboards they enable.What are the primary challenges with data-driven decision-making? It starts with the data quality going into the metrics used for decisions. Once the quality, integrity, and even amount of data can drive statistically significant insights, it's important not to go crazy and become the victim of "data overload".
2022-06-1532 min
Metric StackWhat is Bookings? with Alamin Mollick, Posh TechnologiesIn today’s episode, Allan and Lauren talk with Alamin Mollick, Head of Finance at Posh Technologies. What are Bookings? What’s the difference between bookings and revenue? How should you approach bookings, knowing there is risk? What’s the difference between subscription bookings and service bookings? How does bookings fit into a usage-based pricing model?Get the answers to these questions and more in this week’s episode. If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio...
2022-06-0726 min
Metric StackWhat is Net Dollar Retention? with Laura Lenz, OMERS VenturesIn today’s episode, Allan and Lauren talk with Laura Lenz, Partner at OMERS Ventures. Laura talks about Net Dollar Retention. What is NDR? Is NDR just for SaaS companies? Is there a company size that’s too small or too early to track it? Is NDR a factor in valuation of a company? “My advice is to know the number right before the investor that you’re talking to. But also know it for your business because operating your business is way more important than raising the capital. My second piece of advice is that t...
2022-05-3120 min
Metric StackWhat is Cash Conversion Score? with Dave Kellogg, Balderton CapitalIn today’s episode, Allan and Lauren talk with Dave Kellogg, Executive in Residence at Balderton Capital. Dave goes all-in on Cash Conversion Score: What’s the difference between cash conversion score, capital consumption, and the growth efficiency index? What efficiency does cash conversion score measure? Dave also why cash conversion score is important when it comes to funding and ‘leaky bucket’ metrics. “You should look at your overall capital consumption efficiency because people are going to look at it. It’s not the first thing they’re going t...
2022-05-2421 min
Humans of Martech57: Adriana Gil Miner - Marketing is the most diverse departmentWhat’s up folks, today on the show we are joined by Adriana Gil Miner.Born and raised in Venezuela, she’s a 20+ year marketing exec who got her start as a data analyst and went on to work at American Express. She then worked with some of the top brands in the world after moving into PR and digital strategy at Weber Shandwick, an A-list agency according to Ad-ageAdriana then ended up going through a wild growth ride leading Brand marketing at Tableau– a well known analytics platform. Today, she’s CMO at Iterable, one of the top custom...
2022-05-1749 min
Metric StackWhat is Time to Value? with Donna Weber, Customer Onboarding ExpertIn today’s episode, Allan and Lauren talk to Donna Weber, Customer Onboarding Expert. What is Time to Value and why is it important in the context of customer onboarding? The goal of customer onboarding is to make your customers the heroes — they buy your product to save money, to make money, to save time, or be compliant. So if you’re not helping them reach those goals, you’re not delivering value.So, what is time to value? How do you measure it? Who “owns” this metric? “Companies need to think a lot more about...
2022-05-1723 min
A Product Market Fit Show | Startup Podcast for FoundersHow to Find Product Market Fit | Allan Wille, Founder of KlipfolioFor even the most successful startups, finding product-market fit is often a long journey and Klipfolio was no exception.Founders often feel that one more feature, one more UI change will get them to product-market fit. The reality is that the path to PMF is more of a step function. If your first product doesn't quite get you there, a small change is unlikely to get you the results you're hoping for. You likely need to dramatically change your product or even your market.In this episode, Allan shares the story of how Klipfolio went...
2022-05-1533 min
Metric StackWhat is Magic Number? with Will Cordes, KPI SenseIn today’s episode, Allan and Lauren talk to Will Cordes, CEO and Founder of KPI Sense. Will shares his insight on Magic Number: What is magic number? What does it measure? How do you calculate magic number? What are the nuances of this metric? What does magic number pair well with?Hear the answer to these questions and more in this week’s episode.If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/. Met...
2022-05-1023 min
Metric StackWhat is Average Revenue Per User? with Vicky Freed, DifferlyIn today’s episode, Allan and Lauren talk to Vicky Freed, Chief Strategist, Loyalty, Data, and Customer Performance at Differly. Vicky goes in-depth on Average Revenue per User (ARPU): What is ARPU? How do you segment average revenue per user? How do you calculate ARPU? Is there businesses that shouldn’t track ARPU?Hear the answer to these questions and more in this week’s episode.If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics...
2022-05-0323 min
Metric StackWhat are Ad Impressions? with Lawrence Quan, RewindIn today’s episode, Allan and Lauren talk to Lawrence Quan, Head of Revenue Operations at Rewind. Lawrence takes a deep dive on ad impressions: What are ad impressions? What’s the difference between ad impressions and ad clicks? Where do ad impressions sit in the funnel? How do you track ad impressions? What other metrics does ad impressions pair well with? Hear the answer to these questions and more in this week’s episode.If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-thi...
2022-04-2624 min
Metric StackWhat is Net Promoter Score? with Jennifer Batley, Batley AdvisoryIn today’s episode, Allan and Lauren talk to Jennifer Batley, Founder of Batley Advisory. Jen answers the questions surrounding Net Promoter Score (NPS): What is NPS? Who should use NPS? How do you calculate NPS? How do you segment your customers for the survey? What is a detractor and what is a promoter? Hear the answer to these questions and more in this week’s episode.If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/. Metrics...
2022-04-1931 min
Metric StackWhat is Weighted ACV? with Nnamdi Iregbulem, Lightspeed Venture PartnersIn today’s episode, Allan and Lauren talk to Nnamdi Iregbulem, Partner at Lightspeed Venture Partners. Nnamdi shares his insight on Weighted ACV. What makes it weighted? How do you calculate weighted ACV? When should a company start tracking weighted ACV? Hear the answer to these questions and more in this week’s episode.Read Nnamdi’s article on Weighted ACV: https://whoisnnamdi.com/weighted-acv/ If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.co...
2022-04-1222 min
Humans of Martech51: We're back for season 2!What’s up folks – we’ve been away for a while but we’re back and in full swing for season 2 with even better content than season 1.Today we’re going to tease some of our early season 2 episodes and catch you up on what we’ve been up to since our break.JT, in August of last year, your world changed in two huge ways. Your wife gave birth to twin boys Felix and Clyde.You might hear them in the background of a few episodes as we usually coincide with feeding time....
2022-04-0522 min
Metric StackWhat is the Sean Ellis Test? with Pablo Srugo, MistralIn today’s episode, Allan and Lauren talk to Pablo Srugo, Principal at Mistral Venture Partners and host of the Product-Market Fit Show. Pablo dives into the Sean Ellis Test metric: what is it? How do you measure it? Who should measure it? Where and how often do you ask the question? Hear the answer to these questions and more in this week’s episode.If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://ww...
2022-04-0523 min
Metric StackWhat are Marketing Qualified Leads? with Jon Taylor, KlipfolioIn today’s episode, Allan and Lauren talk to Jon Taylor, Director of Marketing at Klipfolio. Jon drops his knowledge on marketing qualified leads: Is the MQL dead? How do you define an MQL? Where does the MQL fit into the customer lifecycle? What are the nuances of this metric? Is there anyone who shouldn’t track MQLs?Hear the answer to these questions and more in this week’s episode.If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: http...
2022-03-2921 min
Zone 103 Podcast Media Presents: Ben's Community Commentary SpaceBlack Tech Building Episode 89 Target Black History Month and BET On Black Series episodes, Visualization pt2 Data Security and other Black and Tech NewsOn this episode of the Black Tech Building. I discussing the Target Black History Month project and the BET ON Black Series. The next part of Visualization is Data Security and getting the latest Black Tech News.
https://www.linkedin.com/pulse/offering-e-commerce-brands-local-robotic-storefront-dawn/
https://www.klipfolio.com/blog/how-data-visualization-prevents-cyber-attacks
https://www.fastcompany.com/90677596/why-mississippi-is-emerging-as-the-next-destination-for-innovators
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Send in a voice message: https://anchor.fm/ben-uko/message
2022-01-251h 03
Metric StackAndrew Millar: Adapting to the sudden change in the way we workIn today’s episode, Allan and Lauren talk to Andrew Millar, founder of Relogix. As a company that monitors occupancy data, it’s easy to see how the sudden shift to remote work changed everything. Tracking occupancy data evolved to using sensors to figure out social distancing and time spent in the office, which then was used in real-time to control cleaning and safety. Hear about the metrics that matter when you have a hardware and a software component to your business and how a sudden change in the way we work c...
2021-12-2830 minMetric StackLaura McKay: On using data to drive curiosityIn today’s episode, Allan and Lauren talk to Laura McKay, COO of PolicyMe. PolicyMe is on a mission to protect families with honest and uncomplicated life insurance with a DTC product and an ecommerce experience for the next generation of policy purchasers. But how do you overcome the barriers of purchasing life insurance? That’s where PolicyMe is changing the game by narrowing in on their target market and adapting their approach to meet people where they are. Hear about the metrics that PolicyM...
2021-12-2122 minMetric StackKyle Braatz: Measuring your purpose-driven businessIn today’s episode, Allan and Lauren talk to Kyle Braatz, co-founder and CEO of Fullscript, a company on a mission to help people get better.Fullscript rallies around their North Star metric, which is also their driving force: how many people is Fullscript helping get better everyday? And what about the traditional metrics like NRR and LTV:CAC? While they’re still important, a metric like revenue is an outcome; a direct result of succeeding at your purpose. Hear Kyle’s fresh take on a purpose-driven business and how, on the heels of a $2...
2021-12-1420 min
Digital Health ForwardChrissy Farr, OMERS Ventures, on Breaking News and Fueling InnovationIn this episode, we meet Chrissy Farr, Principal at OMERS Ventures. Previously, she was a writer and frequent on-air contributor for CNBC, Fast Company and Reuters News, among other publications. She was raised in London, UK, and received degrees from University College London and Stanford University.Over the last five years, OMERS Ventures has invested more than $340 million of capital in nearly 30 disruptive technology companies across North America, creating over 5,000 jobs, and attracting an additional $1.2 billion for portfolio companies. Their portfolio companies include: 360insights, AmpMe, Busbud, Citizen Hex, D2L, DCG, Fusebill, Hootsuite, Hopper, Interaxon, Jobber, Kaleo...
2021-12-1124 minMetric StackMike Grouchy: On asking 'why?'In today’s episode, Allan and Lauren talk to Mike Grouchy, CEO of Ottawa-based SaaS company Pagecloud.Mike shares two ways Pagecloud uses data to do business: approach everything with a hypothesis (Ask yourself: Why are we doing this?) and building a culture of discovery. By combining a hypothesis and curiosity with key metrics—this is where the magic happens. When we ask Mike what succeed with data means to him... well, you’ll have to listen in to find out how it relates to flossing your teeth! Metrics mentioned in this...
2021-12-0719 minMetric StackSolon Angel: On how to measure valueIn today’s episode, Allan and Lauren talk to Solon Angel, founder of MindBridge. For Solon, ideas are abundant, but the key is to write it down and let it settle. This process is how some of his biggest entrepreneurial ventures started. Solon shares his unique perspectives on value creation, trusting your data, and how a group of highly committed individuals, like his team at MindBridge, has the potential to change the world. We ask Solon the question we ask every guest: What does succeed with data mean to you?“...
2021-11-3031 minMetric StackAydin Mirzaee: The art of productive meetingsHave you ever attended a meeting and thought: “This could have been an email."In today’s episode, Allan and Lauren talk to Aydin Mirzaee, co-founder and CEO of Fellow.app, a meeting productivity and team management tool. Fellow isn’t Aydin’s first business venture. His experience includes a snow shovelling business, a web development company, and a survey company that was acquired by SurveyMonkey in 2014. Aydin shares the lessons he’s learned throughout his entrepreneurial journey and how he’s built Fellow to be the place where teams gather to have productive meetings, meaningful 1...
2021-11-2330 minMetric StackAllen Lau: How do you measure creativity?In today’s episode, Allan and Lauren talk to Allen Lau, co-founder and CEO of Wattpad, the world’s largest social storytelling platform. For Allen, data, analytics, and numbers are in his DNA. In the early days of Wattpad, as thousands of writers and hundreds-of-thousands of readers used the platform every day, the impossible task of manually looking at data quickly came to light. Now, with over 90-million monthly active users, Wattpad is prioritizing data using StoryDNA, a machine-learning technology that they developed to analyze billions of data points every day. H...
2021-11-1625 minMetric StackMike Potter: The growth hypothesisIn today’s episode, Allan and Lauren talk to Mike Potter, co-founder and CEO of Ottawa-based SaaS company, Rewind. Rewind is a back-up service for SaaS applications to copy critical and important business data into the cloud. Think of it as insurance for your data! What started as an itch to start a side project evolved into a hypothesis: the churn rate on a backup product would be low. Mike dives into the evolution of Rewind—how it started and where it’s going—and their explosive growth on the heels of a combined $80M USD in Series...
2021-11-0934 minMetric StackErin Bury: Using data to revolutionize estate planningIn today’s episode, Allan and Lauren talk to Erin Bury, co-founder and CEO of Willful. Erin shares the catalyst for launching Willful and the journey they are on to de-stigmatize death. Erin admits that when they started Willful, data wasn’t front and centre. It wasn’t until their CTO championed clean data and analytics, and shifted Willful’s data priorities. Now, Willful has devised the perfect equation: the right people + the right data = a data-driven and metrics-led company that is revolutionizing the way people approach estate planning. And the coveted qu...
2021-11-0228 min
Metric StackOfficial Trailer - Welcome to the Metric Stack PodcastThe Metric Stack podcast is the place to hear how founders, leaders, marketers, and more succeed with data. Whether you’re struggling with data, reluctant to take the leap or maybe you’re a seasoned expert with years of experience, you'll hear stories from people like you who have used data to grow and scale their business.
2021-10-1801 min
Le digital pour tous#BestOf Social Dashboard, les enjeux et vrais critères de mesure à prendre en compteEt si vous mesuriez ce qui se passe avec les réseaux sociaux pour votre entreprise ? Quels sont les enjeux, les critères de mesure qui compte, les outils de visualisation disponibles sur le marché ? Social Dashboard, Social Wall, Social Media Management, on en parle ensemble ?
Liens des articles cités lors de la diffusion :
- Social Dashboard definition https://searchcontentmanagement.techtarget.com/definition/social-media-dashboard
- 3 outils indispensables pour gérer ses réseaux sociaux efficacement https://www.meltwater.com/fr/blog/3-outils-g%c3%a9rer-r%c3%a9seaux-sociaux/
- Why use a social media dashboard? https://www.klipfolio.com/resour...
2021-08-1119 min
Le digital pour tous#BestOf Social Dashboard, les enjeux et vrais critères de mesure à prendre en compteEt si vous mesuriez ce qui se passe avec les réseaux sociaux pour votre entreprise ? Quels sont les enjeux, les critères de mesure qui compte, les outils de visualisation disponibles sur le marché ? Social Dashboard, Social Wall, Social Media Management, on en parle ensemble ?
Liens des articles cités lors de la diffusion :
- Social Dashboard definition https://searchcontentmanagement.techtarget.com/definition/social-media-dashboard
- 3 outils indispensables pour gérer ses réseaux sociaux efficacement https://www.meltwater.com/fr/blog/3-outils-g%c3%a9rer-r%c3%a9seaux-sociaux/
- Why use a social media dashbo...
2021-08-1119 min
Humans of Martech31: Marketing Artifacts and the website of doomWho built this? Why did they build this? What was the purpose of this?Sometimes, marketing can look a lot like archaeology. Unearthing ancient relics, reverse engineering them, and trying to understand how they were used by your ancestors. Like an ape discovering a tool for the first time, you look at them with a mix of bewilderment and awe. I didn’t know we were so advanced back in --- 2011.You’ve discovered a marketing artifact, and the internet is full of them. Form submits that go to legacy email automation systems, blog posts writ...
2021-04-2724 min
Humans of Martech30: Be productive, stay sane and healthyJon and I are both pretty busy dudes. Jon a father, he works for Klipfolio, he’s a podcaster, he’s a consultant, he’s learning to code and he manages a community of marketers. Despite all that, JT still finds time to unearth the best UFO threads on Reddit and the dankest GME meme stocks. Phil is a husband and dog father (lolz)I work for Close, I’m a podcaster, I teach a post grad marketing certificate, I mentor local marketers, and I’m an avid member of several marketing communities...
2021-04-2026 min
Humans of Martech28: Beware false marketing idolsIn this episode, we’re going to talk about the best ways to integrate influencers into your marketing education. First, I want to cover the pressure on new marketers to create a brand or become an influencer. This is bullshit. It’s completely unproductive and puts undue pressure on you to post, publish, etc. Take that time and practice your craft. But what about networking? YES! Great way to build your brand :)How have you used influencers in your growth as a marketer?I’ve followed quite a few, but...
2021-04-0627 min
Mundo Digital60. 25 herramientas esenciales de business intelligence y reporting (parte 2)Los datos son el nuevo petróleo de la era digital. Esto debido a que cada persona conectada desde cualquier parte del mundo tendrá al menos una interacción de datos.
La visualización completa de datos y la generación de informes es esencial para el buen andar de tu empresa. Por ello, te compartimos una lista de las mejores herramientas de business intelligence y reporting que te permitirán analizar y usar tus datos de manera efectiva.
A continuación hablaremos sobre las siguientes herramientas
HubSpot
Tableu
MicroStrategy
Oracle
Raven Tools
Sisense
Megalytic...
2021-04-0527 minMundo Digital55. 25 herramientas esenciales de business intelligence y reportingSe dice que los datos son el nuevo petróleo de la era digital. Esto debido a que, según indica el estudio de IDC The Digitization of the World, para el año 2025 cada persona conectada desde cualquier parte del mundo tendrá al menos una interacción de datos cada 18 segundos.
Sin embargo, así como el uso de los datos ha crecido en popularidad y necesidad para las compañías, también las herramientas para su gestión y mejor aprovechamiento. Hoy en día puedes encontrar muchas en el mercado, lo cual hace más difícil la e...
2021-03-2619 min
The Human Side of Business PodcastAllan Wille - The Journey Of An EntrepreneurSend us a textWelcome back, so glad you are here with us for episode #18 of the Elevate Business Podcast.In this new episode of the Elevate Business Podcast, we spoke with Allan Wille, Co-founder and CEO of Klipfolio, which for the past 20 years has made it easy and affordable for next-gen teams to make faster data-driven decisions. Working with world-renowned brands such as Zendesk, Red Cross, and Ikea, Allan also shares his advice and wisdom as a board member of various tech companies.Allan believes that the...
2021-01-2935 min
Humans of Martech18: Make the most of your welcome email in your onboarding campaignTry to send your welcome emails on behalf of coworkers who live in the same shoes as your target users. If you’re in B2B, chances are you’re using your own product, at least a coworker is. Let them write the welcome email for new users. This is especially powerful when you serve many different verticals. Example: if you sell to marketers and sales. Ask all new users to identify with sales/marketing in the signup process. Send the welcome email to marketers from a marketer at your company who showcases how...
2021-01-2627 min
Humans of Martech06: The best email program you'll ever buildGating vs ungating isn't something we're going to get into today. There's arguments to both, I prefer not gating as much as possible. But it's a necessary evil.Always trying to be buyer centric instead of seller centric, don't push sales too much at the top of the funnel, let leads show you when they are ready.What are some of your favorite lead magnets?Tools, quizzes, website grader. Email courses as the best content upgrade. Newsletter when possible but consider testing an email course offer.The email courses...
2020-11-0320 min
SaaS District#39 How to Reduce Churn, Optimize Pricing, & Grow Your Subscription Business with Patrick CampbellThis episode is sponsored by https://bcast.fm/ (bCast), a podcast hosting software for marketers, by marketers, where they help you Grow social engagement, traffic and revenue with a podcast.
If you'd like to receive a promo code for Balsamiq, or even just thank the folks at Balsamiq for supporting our community, visit https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/)
Patrick is the CEO of ProfitWell (Previously known as Price Intelligently), a software solution for subscription model companies. With their monetization and retention strategies they provide free turnkey subscription financial metrics for over eight thousand successful co...
2020-09-0839 min
ProductLed PodcastPLP001: Key Metrics for Every Team in a Product-Led CompanyKPIs and metrics are the signals; the inputs to making great decisions. It's not optional. In this episode, Allan Wille, Co-Founder and CEO of Klipfolio, shares the most important metrics every team working within a product-led organization needs to understand to thrive and grow in a super competitive market.
Show Notes
[02:59] Who Allan is[03:50] What Klipfolio is[05:06] Key metrics he takes into account[07:43] General and admin[15:47] How he defines success[20:59] How his team defines “onboarded”[21:44] A quick look at retention[23:33] Product[25:19] Trial engagement and conversion[25:39] On developing a metric called true trial[28:33] The cohort 90d lo...
2020-03-0337 min
Nonprofit Executive Podcast with Joel Kessel and Mary ValloniStrategic Planning Step Six: Establish Your MeasurementOn today’s episode, we are discussing step six of the Strategic Planning process, Establish Your Measurement. How are you measuring the progress of the objectives and initiatives of the organization? Starting with the end in mind and setting quantifiable goals is great, but you must also create targets and get those numbers on paper. One way to measure your progress is, did you do it or not? For example, if your objective is to increase the awareness and education of your audience, an initiative might be to create a marketing/communications plan that provides direction to achiev...
2020-01-0922 min
The Sales Stackr PodcastSales Forecasting and ReportingThis week, we are with an insightful person, Cullen Brugman from Dashboard Magic in Melbourne. We talk about sales forecasting, reporting, and many more things. To learn more keep listening to this informative episode today. Snap Shots: About Dashboard Magic and what it does The cost of not tracking and forecasting business metrics (4.30) The key metrics of a sales forecasting system (11.40) Reading a sales report/forecasting model (18.10) Fixing gaps or areas of improvement (29.20) Some of the good technologies (36.30) A piece of Advice (48.20) Tools Mentioned: Salesforce Klipfolio Tablo Zoom Asana Xero
2019-09-1151 min
Founder Coffee - Intimate SaaS Chats030 Allan Wille - KlipfolioFor this thirtieth episode, I talked to Allan Wille, co-founder of Klipfolio, a leading real-time dashboarding platform for small and mid-sized businesses.
Straight out of college, Allan started a web design company with two friends, that turned out to develop one of the smallest Java runtimes in the world, took a lot of funding, and IPO’ed. He then took the learnings from this venture to start Klipfolio.
At first, they built a downloadable widget engine that people used to build personal dashboards, but it was hard to monetize it. Then, one day, Lufthansa called because a lot of their em...
2019-06-1145 minFounder Coffee030 Allan Wille - KlipfolioFor this thirtieth episode, I talked to Allan Wille, co-founder of Klipfolio, a leading real-time dashboarding platform for small and mid-sized businesses.
Straight out of college, Allan started a web design company with two friends, that turned out to develop one of the smallest Java runtimes in the world, took a lot of funding, and IPO’ed. He then took the learnings from this venture to start Klipfolio.
At first, they built a downloadable widget engine that people used to build personal dashboards, but it was hard to monetize it. Then, one day, Lufthansa called because a lot of their em...
2019-06-1145 min
The Code ReviewMeasuring Performance, Infusionsoft API and Building a PortfolioKPIs, APIs and FYIs this week in the office as we discuss the awkward nature of being measured as a developer, a new Node.js Infusionsoft REST API library developed by Dylan and building your GitHub portfolio. We give tips and examples of each topic and try like hell to illustrate how all three can be revelant to a dev at the same time.
What is a KPI: https://www.klipfolio.com/resources/articles/what-is-a-key-performance-indicator
Node Infusionsoft REST API SDK: https://github.com/knowareco/infusionsoft-rest
Midfix for Foundation 5: ...
2019-05-1822 min
The #DoItMovement® Podcast👨👩👧👦 Growing The Team To Achieve The Dream 🏘Today we have Lashawn and Antoine Campbell joining us! We chat about how in such a sort amount of time that they were able to build a team to help them achieve their dreams. They detail what each team member is responsible for and how putting together this dream team has allowed them to carry out multiple projects at one time. This isn't an episode to miss guys. Antoine shares so many great books that helped them create their system. These folks are an open book and they share just how they did it! Listen in to find out...
2019-05-1645 min
Le digital pour tousSocial Dashboards, les réseaux sociaux ça se manageEt si vous mesuriez ce qui se passe avec les réseaux pour votre entreprise ? Quels sont les enjeux, les critères de mesure qui compte, les outils de visualisation disponibles sur le marché ? Social Dashboard, Social Wall, Social Media Management, on en parle ensemble ?
Liens des articles cités lors de la diffusion :
- Social Dashboard definition https://searchcontentmanagement.techtarget.com/definition/social-media-dashboard
- 3 outils indispensables pour gérer ses réseaux sociaux efficacement https://www.meltwater.com/fr/blog/3-outils-g%c3%a9rer-r%c3%a9seaux-sociaux/
- Why use a social media dashboard? https://www.klipfolio.com/resources/dashbo...
2019-05-0219 min
Le digital pour tousSocial Dashboards, les réseaux sociaux ça se manageEt si vous mesuriez ce qui se passe avec les réseaux pour votre entreprise ? Quels sont les enjeux, les critères de mesure qui compte, les outils de visualisation disponibles sur le marché ? Social Dashboard, Social Wall, Social Media Management, on en parle ensemble ?
Liens des articles cités lors de la diffusion :
- Social Dashboard definition https://searchcontentmanagement.techtarget.com/definition/social-media-dashboard
- 3 outils indispensables pour gérer ses réseaux sociaux efficacement https://www.meltwater.com/fr/blog/3-outils-g%c3%a9rer-r%c3%a9seaux-sociaux/
- Why use a social media dashboard? https...
2019-05-0219 min
Property Management Growth with DoorGrowDGS 75: Bridging the Gap Between Inside and Outside Sales with Jennifer Stoops of Park Avenue PropertiesHow often do you get complaints from the inside sales team about the outside sales team, and vice versa? "I can't…I didn't know..." Every business experiences the challenge of what a salesperson says and actually happens. It's a constant struggle to make sure the sales team correctly relays what's going to be done and the team accurately fulfills what the salesperson sells. How can you bridge the gap between inside and outside sales teams? Today, I am talking with Jennifer Stoops, senior vice president at Park Avenue Properties. She shares how external and internal sales teams ca...
2019-04-2343 min
The Ecommerce Influence Podcast195: Austin Ecommerce Investor Reveals His Short-Cut To ScalingRunning one company can be a challenge. But what about running 12? Our guest today is doing just that. Ecommerce investor Shakil Prasla of Pro Click Ventures joins us to talk about how he built his portfolio of ecommerce businesses. He shares what he looks for when acquiring new companies, how to hire CEOs, and what's possible on the acquisition side of ecommerce. Enjoy! Episode Highlights: 4:38 Shakil Prasla's background and how he got started in the ecommerce space. 7:54 From website builder to ecommerce investor. 9:57 How Shakil structured his 12 businesses and how they operate together. 12:47 SEO...
2019-04-1649 min
Crypto RichWhy did a Venture Capital Firm Invest in this ICO that Accepts Electroneum! Why did a Venture Capital Firm Invest in this ICO? (2019)
I look at what are some of the factors that VC firms look at before investing and reference 2 ICOs that have agreed to do a token swap. One ICO has secured an investment of $1m. I give details.
SUBSCRIBE HERE - http://bit.ly/SubscribeCryptoRich
LINKS
https://javvy.com/ico
https://twitter.com/javvycrypto?s=17
https://t.me/javvychat
https://icobench.com/ico/faba-invest
https://vc.fabainvest.com/
https://t.me/fabaventurecapital
https://www.klipfolio.com/blog/venture-capitalists
https://www.investopedia.com/articles/financial-theory/11/how-venture-capitalists-make-investment-choices.asp
https://hoobafoods.com/
https...
2019-03-1226 min
Digital Marknadsföring med Tony HammarlundChrister Pettersson: Arvato #20Lyssna in till intressanta spaningar och lärdomar kring digital marknadsföring när jag intervjuar Christer Pettersson som är marknadschef på Arvato.
Han har tidigare arbetat med digital marknadsföring på bolag som IDG, Eniro och Apollo. Christer har dessutom skrivit ett flertal böcker, däribland boken Gräv guld i dina egna kanaler som jag läste inför intervjun.
Vi pratar om Christers karriär som marknadsförare, hur hans roll på Arvato ser ut och hur han arbetar med digital marknadsföring.
Du får bland annat höra hur Arvatos marknadsteam ser ut samt hur de arbetar med...
2019-03-0400 min
Make the Future - Ottawa's Tech PodcastS1-E3 - Micrometrics, Ottawa Tech Startups and Mentorship with Andre Richards and Melody HabboucheEpisode 3
In this third episode, we chat with Andre Richards, a class of 2011 alumnus, who is the Chief Technology Officer and Co-Founder at MicroMetrics and Melody Habbouche, a computer science co-op student who is currently working at Klipfolio.
We discuss startups in the National Capital Region, the importance of creativity as we aim to Make the Future and I also hope to offer you a glimpse into the role that the uOttawa community is playing in the thriving tech and innovation sector.
Time stamp
1:45—Why did you decide to go into engineering?
3:27—What...
2019-02-1941 min
The DobcastWhy organisations fail at social media (and how not to!) with Jen EvisonIn this episode, Erica is chatting again with digital marketer, and good friend of the show, Jen Evison!They discuss the main reasons some organisations struggle with or even fail at their social media marketing…It’s not all negative though! Erica and Jen highlight these pitfalls, so you can avoid them and succeed with your social in 2019!In this episode we discuss:Why a strategy is essentialHow to manage social media resourcingKeeping bright shiny syndrome in checkThe importance of reportingand more.You’ll also hear Jen’s Dad’s social media tips, my analogy between time management...
2019-01-2951 minDigital Marknadsföring med Tony HammarlundRedaktionell kommunikation: Staffan Ekengren #17Böcker och andra resurser om content marketing saknar ofta en viktig komponent. Hur man faktiskt skapar riktigt bra innehåll.
För att svara på detta bjöd jag in Staffan Ekengren som är Head of Newsdesk på lastbilstillverkaren Scania. Han har tidigare varit bland annat presschef på ICA och har en bakgrund som journalist.
Staffan har även skrivit boken Följarna först som tar upp hur man arbetar med redaktionell kommunikation och redaktionell metod.
Du kan läsa om allt från hur du skapar en redaktionell strategi till hur den redaktionella processen ut. Jag har även publicerat en...
2019-01-2100 min
Leveling Up with Eric SiuHow Klipfolio Gets 5K to 6K Trials Each Month Solely From Their Inbound Efforts Hey everyone! In today’s episode, I share the mic with Allan Wille, President and CEO of Klipfolio, a dashboard company that seeks to help other companies grow. Tune in to hear the struggles Klipfolio went through as a company in early days, how their pricing structure differs from competitors in the space, and how all their sales and marketing efforts are inbound. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this...
2018-12-3026 min
Leveling Up with Eric SiuHow Klipfolio Gets 5K to 6K Trials Each Month Solely From Their Inbound Efforts Hey everyone! In today’s episode, I share the mic with Allan Wille, President and CEO of Klipfolio, a dashboard company that seeks to help other companies grow. Tune in to hear the struggles Klipfolio went through as a company in early days, how their pricing structure differs from competitors in the space, and how all their sales and marketing efforts are inbound. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this...
2018-12-3026 min
Gastro Rockstar043 Spotlight: Gastrofix - Wie du noch mehr aus deiner iPad-Kasse rausholst mit Volker NiemczykVolker Niemczyk | Spotlight | Gastrofix
Volker Niemczyk ist Mitbegründer, Gesellschafter und Director International Business bei Gastrofix, einem der erfolgreichsten Anbieter von App-basierten Kassensystemen mit Cloud-Anbindung. Mit mehr als 14.000 verkauften Lizenzen und 130 Mitarbeitern in sieben Ländern ist Gastrofix eines der erfolgreichsten iPad-Kassensysteme in Europa. Die innovative SaaS-Lösung läuft auf handelsüblicher Apple-Hardware und wurde als multikompatibler Allrounder konzipiert, der sich über Schnittstellen mit Programmen aus anderen Bereichen verknüpfen lässt, darunter Buchhaltung, Hotelsoftware, Warenwirtschaft und viele mehr. Neben dem Direktvertrieb hat das Unternehmen ein internationales Netzwerk von über 100 Fachhandelspartnern aufgebaut.
In dieser Spotlight...
2018-10-0751 min
Digital Leadership | Digitalisierung & OrganisationsentwicklungFalk H. Miekley | Von der Spezialeinheit zum KonzernkindBranchen-Prognosen zufolge werden in 2025 bis zu 550.000 Pflegekräfte fehlen, während die Anzahl der Patienten eher gleich bleibt oder sogar steigen wird. Als führender Wissenschaftsverlag im Gesundheitswesen setzt Springer Medizin mit verstärktem Engagement im Bereich Pflege ein deutliches Ausrufezeichen und rückt ein wichtiges und ein - immer wieder öffentlich viel diskutiertes Thema - noch deutlicher ins Blickfeld. Seit drei Jahren ist Falk Miekley in seiner Position als Director Professional Care der entscheidende Kopf für diese Aufgabe im Verlag, wenn es um neue Ideen und strategische Entscheidungen geht. Der Betriebswirtschaftler bringt vielfältige Erfahrungen im Gesundheitswesen und denkt imm...
2018-04-1855 min
VENTURE AI PODCAST - Künstliche Intelligenz und Digitale TransformationFalk H. Miekley | Von der Spezialeinheit zum KonzernkindBranchen-Prognosen zufolge werden in 2025 bis zu 550.000 Pflegekräfte fehlen, während die Anzahl der Patienten eher gleich bleibt oder sogar steigen wird. Als führender Wissenschaftsverlag im Gesundheitswesen setzt Springer Medizin mit verstärktem Engagement im Bereich Pflege ein deutliches Ausrufezeichen und rückt ein wichtiges und ein - immer wieder öffentlich viel diskutiertes Thema - noch deutlicher ins Blickfeld. Seit drei Jahren ist Falk Miekley in seiner Position als Director Professional Care der entscheidende Kopf für diese Aufgabe im Verlag, wenn es um neue Ideen und strategische Entscheidungen geht. Der Betriebswirtschaftler bringt vielfältige Erfahrungen im Gesundheitswesen und denkt imm...
2018-04-1855 min
SaaS Marketing InsightsHow Allan Wille Pivoted Klipfolio From Consumer To Profitable B2BPresident & CEO of Klipfolio, Allan Wille, explains how the business started out as a consumer dashboard product serving more than 300,000 customers and making no money before pivoting to become a profitable B2B product for 10,000+ customers.
2018-02-1312 min
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship152: Product Market Fit & Self-Deception - Lessons From Klipfolio's CEO - With Allan WilleAllan Wille is the co-founder and CEO of Klipfolio, a SaaS application for building and sharing real-time business dashboards on browsers, mobile devices and TVs. Klipfolio helps you stay in control of your business by giving you visibility into your most important data and metrics, wherever you are. The Show Notes Klipfolio Lufthansa Peter Matthews on Twitter Allan on Twitter Omer on Twitter Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and...
2017-10-2641 min
The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS FoundersSaaS Product-Market Fit: 3 Years, Zero Revenue to $8M ARRAllan Wille spent three years building a B2C dashboard app with 300,000 users and zero revenue. Then Lufthansa called and asked if soccer scores could be replaced with business data - and Klipfolio's SaaS product-market fit journey began. In this episode, Allan reveals how he recognized the dangerous middle ground between failure and success, why his co-founder had to sell his car to keep the company alive, and what finally triggered hockey stick growth after a decade of grinding.
After 10 years of slow growth with just 14 employees selling $50K on-premise software, launching a cloud SaaS product in 2012...
2017-10-2646 min
Marketing BriefEP #68: Marketing dashboard Download episoden Med et marketing dashboard - via fx Klipfolio, Geckoboard m.fl. koblet sammen med en Airtame - har du mulighed for hele tiden at holde øje med væsentlige KPI'er i din virksomhed. Hvad gør Sleeknote og Obsidian? Det taler Halfdan og Emil om i EP #68 af Marketing Brief.
2017-04-1609 min
SaaS Insider053: Klipfolio on Building Engagement, Content Metrics, and Outsourcing WorkBuilding an audience isn't simple, especially when most of your sales are done via the website and clicks are critical. Mychell Mollot is a data-driven CMO who focuses on what brings the most bang for her budget. In this episode we talk about KPIs, audience building, and going from an enterprise to a startup. About Mychelle Mollot Mychelle loves technology and marketing, and marketing and technology… the order depends on the day. Currently she is the CMO of Klipfolio, a Cloud real-time business dashboard company, where she is responsible for Marketing and Product Management. Be...
2017-04-0448 min