Shows
B2B Enablement2021 Recap of B2B Sales and Predictions for 2022Podcast Summary
On this podcast, we'll dive into a recap of B2B sales trends in 2021. What has changed? What stayed the same? What is going to carry over and what's going to be different in 2022?
Timestamps:
[00:01:07] Our guest: Josh Wagner
Josh Wagner, Enterprise Account Executive at Shift Paradigm
Podcast: Love Selling Hate Sales
[00:01:40] What are some of the most notable changes in B2B selling in 2021?
[00:04:10] What are some success stories of companies doing it right?
[00:21:00] What are current views on the status of sales and...2022-01-0637 minB2B EnablementHow to Optimize your B2B Website StrategyPodcast Summary
On this podcast, we'll talk about some fundamental ways that you can enhance and optimize your B2B website strategy.
[00:01:25] Our guest: Sam Moss
Sam Moss, Co-Founder of 1Click Agency
Sam's Podcast: B2B Made Simple
[00:02:25] Where do you start when you're analyzing an existing website strategy
Look at backend issues – if you don't know what's going on, it can really slow down the site.
Try not to over-complicate things. There should be a call-to-action (CTA) and it should be one of your main points.
Through your advertising, you can br...2021-12-0138 minB2B EnablementHow to Close the Gap in Digital Marketing ReportingPodcast Summary
On this podcast, John Horn, CEO at StubGroup, joins us to talk about ways to improve your reporting and execution for digital marketing.
We talk about how to use data insights on how to more effectively track your ads, increase your conversion rates, improve funnel performance, and more.
[00:01:25] Our guest: John Horn
John Horn, CEO at StubGroup
StubGroup has partnered with hundreds of clients to solve the complex questions all businesses face in the ever-changing world of digital marketing.
[00:02:10] Where do you start with digital advertising online? How do...2021-10-1935 minB2B EnablementHow to Create a Culture of DataPodcast Summary
On this podcast we talk about how to establish a culture of data inside your organization. If you're like most B2B companies, data and capturing it are likely on your mind often.
How do you apply it? How do you monetize it? For the answers to these questions and more, tune in on your favorite podcast streaming platform.
[00:01:05] Our guest: Nick Amabile
Nick Amabile, CEO at DAS42
DAS42 helps executives and managers use data to understand and improve their business, reduce the time to achieve actionable insights, and make...2021-10-0727 minB2B EnablementUsing Video Marketing at Every Stage of the Buying CycleIn this episode of B2B Enablement, we're going to be talking about video marketing and how you can use it throughout the entire journey for your customers. Whether you're looking to create content for the awareness stage of the buying cycle, or for use later in the funnel, video is a powerful tool.
Podcast Summary and Timestamps - Links and Resources Located at the Bottom
[00:01:21] Introduction: Drew Franklin, Marketing Communications Manager at Altec
10+ years of experience in the marketing arena – primarily B2B and manufacturing and tech sectors
Started using video ei...2021-09-1652 minB2B EnablementHow 2020 Left a Mark on ManufacturingPodcast Summary
Industrial manufacturing has been left with a nasty black eye from 2020 and the COVID-19 pandemic. Joe Mills, Business Development Manager, Element Three, joins the show to discuss findings from his companies recent research report on the state of manufacturing, post-COVID.
Joe shares 4 key challenges that manufacturing businesses are facing in the new normal, and how industry leaders are choosing to address these challenges in their businesses. Listen in to learn how others are viewing the market and what separates the leaders from the laggards.
Key Topics of the Podcast
...2021-08-251h 02B2B EnablementGetting Started with Sales EnablementPodcast Summary
Sales Enablement is an important piece of any company's sales technology stack and getting started can look like a daunting task.
Companies who have implemented a Sales Enablement strategy outperform their competitors by a remarkable margin (Aberdeen Group)
In this podcast, we'll review a series of steps to get you and your team started with your journey.
Key Topics of the Podcast
Who Owns It? Build Your Team - Put the right team and leaders in charge, your team is one of the most important driving factors for...2021-08-0353 min
Hell-Bent on IntentHow Klyck.io Approach Marketing & Sales Alignment | Episode #28In this episode, Tukan spoke with the Vice President of Marketing/Business Development at Klyck.io - Dave Karr.It's 2021 and it seems every marketing & sales "thought leader" has an opinion on marketing/sales alignment....with most advice being very generic/non-useful chatter.Which is why for this episode of the Show Me The Data podcast, we wanted to bring someone on who literally lives & breathes the topic.A.K.A. Dave Karr.Dave...2021-07-1525 min
B2B Made Simple: A B2B Marketing Podcast131: Using Content to Close More Deals w/ Dave KarrDave Karr, the VP of Marketing and Business Development at Klyck.io joins the podcast. We cover how to use content to get more deals into the closed/won column, what a sales enablement strategy should look like, how to get your sales team to use the content you create and much more.
Resources:
https://www.klyck.io/blog/what-is-sales-enablement-a-beginners-guide
https://www.klyck.io/blog/how-to-build-a-b2b-sales-enablement-strategy
https://www.klyck.io/blog/a-simplified-guide-to-sales-enablement2021-06-0729 minB2B EnablementHow to Approach Industrial Marketing the Right WayHow to Approach Industrial Marketing the Right Way
In this episode, we discuss the story and your brand, the strategy and your tactics, and your scorecard.
[00:01:00] Introduction: Joe Mills, Business Development Manager at Element Three
In his role, Joe Mills meets with everyone that starts working with Element Three, a marketing agency laser focused on industrial clients. He has experience with everything from local businesses that are trying to expand regionally, all the way to national brands that have a footprint throughout the United States beyond. He has a wide range of perspectives...2021-05-1836 minB2B EnablementCRM Best Practices for 2021In this episode, Jeroen Corthout joins to discuss CRM best practices for B2B businesses and what insights you can apply in 2021.
[00:00:35] Introduction: Jeroen Corthout, Co-Founder and CEO of SalesFlare
Jeroen Corthout is the co-founder and CEO at SalesFlare, a CRM for small businesses selling B2B. They help CRM work by automating the data salespeople normally have to input manually and then unlock that data by helping salespeople stay on top of their customers and follow-up at the right times.
[00:01:39] What are typical challenges when implementing CRM systems? How do people overcome...2021-03-1037 minB2B EnablementBuilding a B2B Sales Enablement StrategyEpisode Summary
This episode is all about building a sales enablement strategy and deploying it across your business! I'm joined by Lisa Neff, who is the sales enablement manager for Porex. Lisa shares a wealth of information about how to get started building your strategy, where to begin with deployment, and how to manage KPIs for success.
[00:01:15] Introduction: Lisa Neff, Sales Enablement Manager at Porex
Lisa Neff is with Porex, a company based out of Atlanta. They are a global leader in advanced porous solutions and are a member company of the Filtration Group. She...2021-02-0941 minB2B EnablementHow to Build a Modern Industrial Marketing StrategyIntroduction: MJ Peters, VP of Marketing at Firetrace (Time stamped at 1:00)
MJ Peters has been in her position for two and a half years. Firetrace sells and manufactures automatic fire suppression systems that detect and suppress fires that start inside of equipment. They sell through OEM, distribution, and direct channels.
How should marketing be viewed inside of an organization and what is marketing's role at the executive level of the organization? (Time stamped at 2:00)
Marketing teams need to be deeply involved in marketing strategy and actively bring insights to drive the strategic direction...2020-12-1740 min
The Industrial Marketing ShowEp 37 - The Winding Road from Industrial Sales to SaaS CMO w/ Dave Karr (Klyck.io)Dave Karr joins MJ and Matt to talk his career journey and advising industrial marketers on sales enablement and executive buy-in. Dave recounts his transition from sales at GE to overhauling the marketing program at regional juggernaut Mayer Electric, and then making the switch to nimble SaaS startup Klyck. He also talks professional development, owning the voice of customer, and casting vision in the key areas within an organization.2020-12-1639 minB2B EnablementSales Training Trends for 2021In this episode, Kristine Sizemore joins to discuss the importance of refining your sales training strategy for 2021. With so much changing in the world of solution selling since the pandemic, many organizations are struggling to pivot their sales operations to adapt to the new normal. We'll discuss ways that organizations can leverage new training techniques to ensure that their teams are equipped to succeed in 2021 as they navigate the post-COVID environment.
Introduction: Kristine Sizemore, President at Sandler Training
At Sandler Training, Kristine Sizemore works with companies that are doing well but looking to grow in...2020-12-0836 minB2B EnablementSales Enablement Best PracticesIn this episode of B2B Enablement, Paul Tkach joins to talk about sales enablement best practices and the value it can bring to B2B organizations. He shares insights and tips on how your business can use sales enablement to help improve sales and marketing alignment, increase ROI on marketing content, and deliver powerful customer insight data.
Introduction: Paul Tkach, Director of Business Development at Klyck.io (Time stamped at 1:00)
Paul has been with Klyck since its inception and has been on both the sales and customer success sides. He helps companies with their...2020-10-2929 minB2B EnablementHow to Improve Search Engine VisibilityOn this episode of B2B Enablement, Chris Dickey (CEO and Founder of Visably) joins to discuss how B2B marketers can apply new techniques to increase search engine visibility. Chris shares insights on ways that search engine visibility differs from traditional search engine optimization (SEO) and how marketers can use this concept to help them more effectively rank their brand, not just their website.
Introduction: Chris Dickey, Founder and CEO at Visably (Time stamped: 0:45)
Chris has been a marketer for 17 years and has been involved in publishing and agencies for 11...2020-09-2929 minB2B EnablementHow to Use Customer Testimonials to Close More Deals and Build BrandOn this episode of B2B Enablement, Sam Shepler (CEO of Testimonial Hero) joins to talk about the importance of using customer testimonials in your sales and marketing strategy. He shares insights and tips on how your business can use video testimonials to help reduce friction in the customer journey and build brand equity with potential clients.
Introduction: Sam Shepler, Founder and CEO at Testimonial Hero (Time stamp 1:00)
Testimonial Hero is a video testimonial creation service for B2B marketing leaders. They produce videos all over the world (in-person and remotely) and help B2B...2020-09-1534 minB2B EnablementMarketing Automation Strategies to Empower OperationsIn this episode, Dave Karr (VP of Marketing at Klyck.io) and Michael Hartman (Director, Marketing Technology, Demand Generation and Analytics at Freeman Company) discuss how marketing automation and MarTech systems can support B2B marketing operations. We'll discuss how marketing automation can be optimized to support the sales funnel, best practices and concepts for launching a MarTech integration project, how to handle change management when implementing new MarTech, and how to align MarTech systems to support overall revenue generation in the organization.
Summary and Time Stamps:
Introduction: Michael Hartman, Director, Marketing Technology, Demand Generation...2020-07-3037 minB2B EnablementPPC and Social Media Advertising for B2BIn this episode, Lewis Mudrich, Founder of KonvertLab, joins as our guest to discuss how B2B companies can build a PPC and social media advertising strategy. Topics include how to get started with PPC and online ads, the best ways to set up a strategy with internal or external resources, common mistakes made with PPC, how to set up analytics to track success, how to align your sales funnel to nurture the leads, the power of LinkedIn advertising for B2B, and how to ensure that you are getting a positive ROI on your efforts. Links to episode...2020-07-0932 minB2B EnablementVideo Marketing - Why B2B Companies Need a StrategyIn this episode, Drew Franklin (Marketing Specialist at Altec) joins us for a discussion about why B2B businesses need a video marketing strategy. Video has solidified itself as the king of content and marketers must understand how to utilize video in their overall content marketing strategy.
Topics of discussion include : What is video marketing, how to build a video marketing strategy, what type of videos you should be creating, how to track analytics on video marketing, and what B2B companies are benchmarks for success.
Links to show resources below:
Drew Franklin's...2020-06-0934 min
Love Selling Hate Sales PodcastLove Selling Hate Sales with Dave KarrDavid Karr brings well over a decade of B2B enterprise sales leadership to the Love Selling Hate Sales Podcast. 2017 brought a career shift into marketing where he lead brand rebuilds and transitions of an industrial company to digital transformation. Dave is focused on brining down the barrier between sellers and their marketing counterparts by being the voice of the customer. Deep understanding of the buyer, sometimes getting uncomfortably close to the customer is the only way to make it happen. Dave talks through some of the core tenets of his new eBook, The Digital...2020-05-2532 minB2B EnablementThe Connection Between Sales Enablement and Revenue EnablementIn this episode, we dive further into the concepts of sales enablement and the connection to revenue enablement within organizations. Jamie Kirmess, Principal at LeadMD, joins as our guest to discuss how B2B companies can leverage sales enablement to support better connectivity between sales and marketing, digitalization, change management, and ultimately revenue enablement.
Jamie shares real life examples of how LeadMD's clients have applied sales enablement strategies in their business to drive better marketing results and increased revenue. She also leaves listeners with 3 powerful concepts that can be immediately applied in their business.
Links...2020-05-1927 minB2B EnablementThe Importance of Personalization During COVID 19In this episode, I'm joined by Stephanie Friedman, Vice President of Sales and Marketing at City Paper Company, to discuss the importance of personalization in your sales and marketing activities during COVID 19. We discuss a number of best practices from B2B business that are doing this well and share some practical steps that you can take to improve your outreach.
If you are looking for creative ideas on how to connect with your customers and break through the cloud of COVID 19, this episode is for you.
Resources and links below from the...2020-04-2336 minB2B EnablementReactions and Thoughts on Selling During COVID 19In this episode, Dave Karr hosts a chat with Paul Ryce (Vice President of Business Development, Klyck.io) about the implications and impacts of selling during COVID 19. Topics include how to sell remotely, how to manage a sales team during the pandemic, how to use sales enablement to empower better remote customer meetings, and how COVID 19 could reshape the way we think about sales.
Resources from the Podcast:
Klyck.io article - COVID 19 - A Guide to Remote Selling
Request a demo of Klyck.io - https://klyck.io/request-a-demo/2020-04-0625 minB2B EnablementThe 2020 Digital Roadmap for Industrial Sales and MarketingIn this episode, Dave Karr hosts a chat with Josh Wagner (Director of Partnerships, LeadMD) to discuss concepts from Klyck.io's most recent eBook, the 2020 Digital Roadmap for Industrial Sales and Marketing. Topics include sales and marketing alignment, marketing automation, CRM, sales enablement, and how to apply digital tools for success.
Resources referenced in the Podcast:
Download Klyck's new eBook here - 2020 Digital Roadmap eBook
Request a demo of Klyck.io's sales enablement platform - https://klyck.io/request-a-demo/
Josh Wagner's LinkedIn Profile - https://www.linkedin.com/in/joshwagneraz/2020-04-0631 minB2B EnablementWelcome to B2B Enablement - An Overview of Our PodcastWelcome to B2B Enablement! A podcast created specifically for B2B industrial sales and marketing leaders. In this introductory episode, we discuss the launch of our new podcast and what you can expect to learn on each episode. We'll cover the 3 main concepts of the podcast, digital transformation, sales management, and marketing management.
To learn more about Klyck.io and access other resources related to this podcast, please visit www.klyck.io2020-04-0604 min