Shows
Koyoti Small Business PodcastResource Library - Building Authentic Connections in Digital MarketingSummaryIn this episode of the Koyoti Small Business Podcast, host Thomas speaks with digital strategist Dina Ross about the importance of digital strategy for small businesses. They discuss Dina's background in media and journalism, her transition to consulting, and her content-first approach to marketing. The conversation covers the significance of authentic communication, the role of AI in marketing, and practical advice for small business owners on starting their digital strategy. Dina emphasizes the need for planning, consistency, and the human touch in marketing efforts, encouraging listeners to take the first step in their digital...2025-06-021h 03
Koyoti Small Business PodcastConquering Brand Beasts - CBB Season 4 IntroSummaryIn this episode of the Koyoti Small Business Podcast, hosts Thomas and Jonathan discuss the evolution of their podcast through various seasons, focusing on branding and marketing strategies for small businesses. They introduce the theme of the current season, which revolves around case studies, particularly highlighting the story of Fujifilm and its commitment to film. The conversation also delves into the concept of cultish marketing, drawing parallels between cult leaders and effective brand marketers, and emphasizes the importance of understanding core values to foster customer loyalty.TakeawaysThe podcast...2025-05-1217 min
Koyoti Small Business PodcastYips, Pips, and Yaps - Website AnnouncementSummaryIn this episode of the Koyoti Small Business Podcast, Thomas discusses the launch of the new Koyoti.com website, detailing the journey of its development, the challenges faced, and the creative philosophy behind its design. He emphasizes the importance of custom design for branding and differentiation in the market, and shares insights on how the website serves as a platform for innovation and creativity within the team. Thomas invites listeners to explore the new site and provide feedback as they continue to improve and serve the small business community.T...2025-05-0515 min
Koyoti Small Business PodcastYips, Pips, and Yaps - We're Back May 5th!SummaryIn this pre-episode of Season Four of the Koyoti Small Business Podcast, host Thomas reflects on the journey of reaching 100 episodes and shares exciting plans for the upcoming season. He highlights the introduction of new resource library interviews, including insights from a Silicon Valley expert on working with investors. Additionally, Thomas discusses the shift in focus for the 'Conquering Brand Beasts' segment towards case studies and emphasises the importance of branding, referencing the Koyoti Brand Bootcamp. The episode sets the stage for a season filled with valuable content for small business owners.2025-04-2808 min
Koyoti Small Business PodcastYips Pips and Yaps - Season 3 Final ThoughtsSummaryIn this season finale of the Koyoti Small Business Podcast, host Thomas reflects on the key themes and insights from Season Three, which focused on branding fundamentals. He discusses the importance of understanding one's brand story and messaging, shares personal experiences from Coyote's rebranding journey, and looks ahead to the upcoming Season Four, which will feature more expert insights and marketing stories. Thomas encourages listeners to engage with the podcast and reach out for support in their branding efforts.TakeawaysThis season focused on the brand journey and branding...2024-10-2816 min
Koyoti Small Business PodcastSmall Business Spotlight - Thornhill DoulasSummaryIn this episode of the Koyoti Small Business Podcast, host Thomas speaks with Suyin and Petra from Thornhill Doulas about their experiences and insights into the world of doula services. They discuss their personal journeys to becoming doulas, the various roles doulas play in supporting families during childbirth and postpartum, and the importance of having a doula for expectant parents. The conversation also covers the myths surrounding postpartum care, the certification process for doulas, and how to choose the right doula for your family. Suyin and Petra emphasize the significance of comfort and trust...2024-09-3050 min
Koyoti Small Business PodcastYips, Pips, and Yaps - Embracing Core Values: Fujifilm's Branding LessonSummaryFujifilm's story is about overcoming challenges, embracing change, and staying true to core values. They started as an underdog in the film industry, but through strategic decisions and embracing new technologies, they became a rival to Kodak. Fujifilm diversified into various markets, including pharmaceuticals, cosmetics, and data storage. They also demonstrated courage and bravery in making changes and staying committed to their vision. The company's dedication to preserving photography culture was evident in their efforts to restore photos after the 2011 earthquake. Small businesses can learn from Fujifilm's history by avoiding arrogance, embracing change, and...2024-09-1613 min
Koyoti Small Business PodcastConquering Brand Beasts - Creating Engaging and Relatable Social Media ContentSummaryIn this episode, Thomas and JCC discuss the evolution of Snoop Dogg's brand and how he has expanded beyond his origins in hip hop. They also explore the importance of social media in building a brand and the different platforms available. They emphasize the need for authenticity and understanding your audience when using social media. They also discuss the challenges and opportunities of monetizing social media and mention platforms like Patreon, Kickstarter, and OnlyFans. In this conversation, John and Thomas discuss the importance of authenticity and community building on social media. They explore the...2024-09-111h 11
Koyoti Small Business PodcastYips, Pips, and Yaps - Shiny Object SyndromeSummaryIn this episode, the host discusses the concept of shiny object syndrome in marketing, where marketers get distracted by the latest trends and technologies without a clear strategy. The host provides examples of shiny object syndrome, such as the hype around non-fungible tokens (NFTs) and the use of flash technology in websites. The host also explores the potential pitfalls of relying too heavily on artificial intelligence (AI) in marketing, particularly for commercial realtors. Instead, the host emphasizes the importance of personalization, building relationships, and focusing on business goals and brand strategy....2024-09-0213 min
Koyoti Small Business PodcastConquering Brand Beasts - Service Design: Designing the Customer JourneySummaryIn this episode, Jonathan and Thomas discuss service design and its importance in creating a seamless and enjoyable user experience. They start the episode with a discussion on branding stories, including the promotion of video games by companies like Chex and Captain Crunch. They then dive into the concept of service design, using examples from the banking industry and pizza delivery to illustrate how consistency and attention to detail can enhance the customer experience. They also touch on the shift from minimalism to maximalism in branding and the importance of adapting to new technologies and...2024-08-2657 min
Koyoti Small Business PodcastYips, Pips, and Yaps - Embracing a Unique Brand PositionBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! SummaryIn this episode, Thomas discusses the importance of bravery and taking risks in building a brand. He emphasizes the need to differentiate oneself from competitors and avoid becoming a commodity. Thomas provides examples of companies like Porter Airlines and Karen's Diner that have successfully embraced unique...2024-08-1210 min
Koyoti Small Business PodcastConquering Brand Beasts - Optimising Your Copywriting. Write For People, With SEO In Mind.SummaryIn this conversation, Thomas and Jonathan discuss the importance of copywriting for small businesses. They highlight the need to start with understanding your brand, audience, and value proposition. They emphasize the importance of storytelling and connecting with customers on an emotional level. They also discuss the role of SEO, landing pages, and email sequencing in effective copywriting. In this conversation, Thomas and John discuss various aspects of copywriting for small businesses. They cover topics such as email sequencing, writing articles and social media posts, SEO, newsletters, and landing pages. They emphasize the importance of understanding...2024-08-051h 24
Koyoti Small Business PodcastYips, Pips, and Yaps - The Koyoti Logo: From Concept to CreationSummaryIn this episode, Thomas discusses the backstory of how Coyote came up with their logo. Initially, Coyote was intended to be a holding company, but eventually became a marketing agency. Thomas worked with a designer friend to develop the logo, focusing on the visualization of the name and the animal. The final logo depicts a coyote howling at a full moon, symbolizing ambition and the pursuit of goals. Thomas also emphasizes the importance of going on a brand journey before creating a logo.Keywordslogo, brand strategy, visualization, name, animal...2024-07-2910 minKoyoti Small Business PodcastConquering Brand Beasts - Non-Comprehensive Guide To Developing A LogoAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: Now that you've put all your research to use, it's time to think of a name. What name will work for you, and what are some of the things that you should consider when deciding on a name?Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!Send us a textPlease help the humanitarian efforts regarding...2024-07-221h 22
Koyoti Small Business PodcastYips, Pips, and Yaps - Deciding On Koyoti As A NameSummaryIn this episode, Thomas discusses how the name Coyote was chosen for the company. He explains that his fascination with the character of Coyote in North American folklore and his love for Warner Brothers' Wile E. Coyote influenced the decision. Thomas also highlights the attributes of coyotes that align with the values of small business owners, such as persistence, adaptability, courage, and collaboration. He concludes by explaining the significance of the spelling 'K-O-Y-O-T-I' and how it reflects his multicultural background.KeywordsCoyote, company name, folklore, mythology, small business, persistence, adaptability...2024-07-1508 min
Koyoti Small Business PodcastConquering Brand Beasts - Choosing A NameAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: Now that you've put all your research to use, it's time to think of a name. What name will work for you, and what are some of the things that you should consider when deciding on a name?Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!Send us a textPlease help the humanitarian efforts regarding...2024-07-081h 15
Koyoti Small Business PodcastYips, Pips, and Yaps, - We're Back From Our Hiatus!Coming back from our hiatus, we've got loads morestuff in Season 3 planned for you. Here's a brief look at some of the changes and (hopefully) improvements that we're making. Hope you'll join us as we continue our adventureBuilding a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!Send us a textPlease help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click here2024-07-0105 min
Koyoti Small Business PodcastConquering Brand Beasts - Putting Your Research To UseAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: Now that you've done the research into your brand thesis, how does the research reflect the thesis? If it lines up, what are the next steps towards building your brand?Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about...2023-06-1955 min
Koyoti Small Business PodcastSmall Business Spotlight - FyroHow a digital nomad is turning his passion for traveling into a business making packpacks. Our chat with Aaron Radcliffe is a great example of harnessing passion and experience into creating a new product and business and how Aaron is sharing his journey in the most transparent way. Have questions? Reach Aaron here:EmailWebsiteYoutubeInstagramSend us a textPlease help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereBuilding...2023-06-121h 21
Koyoti Small Business PodcastYips, Pips, and Yaps - Koyoti's Brand ResearchA short segment to follow Conquering Brand Beast episodes talking about the branding journey, today, we discuss the researching the thesis that we discussed in the previous episodes as we continue working on in our brand refresh journey.For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Send us a textPlease help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereB...2023-06-0620 min
Koyoti Small Business PodcastConquering Brand Beasts - The Power Of Brand ResearchAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: Research into the thesis that you've put together is an integral part of the branding journey. Here are some steps to help you along the way and why they're importantBuilding a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about...2023-05-291h 16