Shows
Koyoti Small Business PodcastResource Library - Unlocking the Secrets of Public RelationsSummaryIn this episode of the Koyoti Small Business Podcast, host Thomas speaks with Laura Perkes from PR Worth Perks about the intricacies of public relations. They discuss the evolution of PR, the importance of building relationships with journalists, and when small businesses should start considering PR. Laura shares her journey from agency work to freelancing, the changing landscape of media, and the significance of having a solid foundation before diving into PR. The conversation emphasizes that PR is an ongoing effort focused on relationship building rather than just a series of press releases.
2025-11-2452 min
Koyoti Small Business PodcastSmall Business Spotlight - DARE Media GroupSummaryIn this episode of the Koyoti Small Business Podcast, Thomas interviews Scott and Kaite from Dare Media Group, who share their journey from starting a podcast to building a successful radio station. They discuss the importance of teamwork, communication, and core values in their media empire, as well as the challenges they faced along the way. The conversation also touches on their future aspirations and advice for aspiring radio hosts.TakeawaysScott and Katie's journey began with a podcast called 'Mates Helping Mates'.The importance of changing the stigma...
2025-11-171h 22Koyoti Small Business PodcastResource Library - Why Your Website Is More Than A Marketing ToolSummary In this episode of the Koyoti Small Business Podcast, host Thomas Wu chats with Philippa Gamse, digital marketing strategist and author of Website Wealth, about how small businesses can turn their websites into real business assets. Gamse explains how websites have evolved from static “brochures” to credibility, and customer-driven tools. She shares why focusing on meaningful metrics, like engagement and conversions matters more than traffic numbers, and how simple fixes like working forms or clear language can boost results. The episode highlights how small business owners can use analy...
2025-11-1037 min
Koyoti Small Business PodcastResource Library - Unlocking the Power of Content MarketingSummaryIn this episode of the Koyoti Small Business Podcast, host Thomas speaks with content strategist Crystal Statskey about the evolving landscape of content marketing. They discuss the importance of blogging, email newsletters, and social media, as well as the significance of having a website as a digital asset. Crystal shares her journey from the music industry to content marketing, emphasizing the transferable skills she gained along the way. The conversation also highlights the power of Pinterest as a search engine and the necessity of consistency in content creation. Crystal's passion project, 'Dates in the...
2025-10-2744 min
Koyoti Small Business PodcastYips, Pips, and Yaps - The Power and Peril of FreeSummaryIn this episode of the Koyoti Small Business Podcast, Thomas explores the dual nature of the word 'free' in marketing. He shares personal anecdotes illustrating how free offers can attract crowds and create chaos, emphasizing the psychological triggers behind consumer behavior. The discussion highlights the importance of strategic use of free offers to build customer loyalty and connection, rather than devaluing a brand.TakeawaysFree can attract crowds, but it can also create chaos.The fear of missing out (FOMO) drives irrational behaviour.People often feel obligated to reciprocate...
2025-10-2017 min
Koyoti Small Business PodcastYips, Pips, and Yaps - Short-Term Gains, Long-Term Pain: Lessons From the AAirpassSummaryIn this episode of the Koyoti Small Business Podcast, Thomas explores the fascinating story of American Airlines' lifetime travel ticket, the AAirPass, which was sold from 1981 to 1994. While initially a bold marketing strategy to boost revenue, it ultimately led to significant financial losses and operational challenges. Thomas draws parallels between this airline case and the experiences of small business owners, emphasizing the importance of long-term planning and the potential pitfalls of chasing short-term gains. He encourages listeners to think critically about their promotional strategies and to ensure they are sustainable for the future.
2025-10-0612 min
Koyoti Small Business PodcastYips, Pips, and Yaps - The Impact of Biased Surveys on Public OpinionSummaryIn this episode of the Koyoti Small Business Podcast, Thomas critiques a recent survey released by the Conservative Party of Canada, highlighting its numerous design flaws and biases. He discusses how the survey is structured to manipulate public opinion rather than gather genuine data, emphasizing the importance of unbiased survey design in political discourse.Find the Survey here: CLICK HERETakeawaysThe Conservative Party of Canada's survey is poorly designed.Surveys should aim to collect unbiased data, not sway opinion.Leading questions can manipulate respondents' choices.Push...
2025-09-2910 min
Koyoti Small Business PodcastYips, Pips, and Yaps - Masterclass in Branding from a Quirky Car BrandSummaryThis episode of the Koyoti Small Business Podcast explores Subaru's unique marketing strategy that turned the brand around by focusing on a niche market, particularly the LGBTQ community. Host Thomas shares insights on how Subaru embraced its quirks and built a loyal customer base through authenticity and understanding their audience. The conversation highlights key lessons for small business owners on the importance of listening to customers, finding a niche, and being true to one's brand identity.TakeawaysSubaru's quirky appeal helped carve out a niche market.The brand's all-wheel...
2025-09-1514 min
Koyoti Small Business PodcastYips, Pips, and Yaps - A Random Moment Becomes Marketing GoldSummaryIn this episode of the Koyoti Small Business Podcast, Thomas explores the unexpected marketing success of the Red Swingline Stapler from the movie Office Space. He discusses how a seemingly minor object became a cultural icon and a symbol of rebellion against corporate monotony. The conversation highlights the importance of storytelling, authenticity, and being open to unexpected marketing opportunities for small business owners.TakeawaysThe Red Swingline Stapler became a cultural phenomenon.Accidental product placement can lead to significant marketing wins.Swingline created a red stapler in response to...
2025-09-0813 min
Koyoti Small Business PodcastYips, Pips, and Yaps - A $25 Lesson inEmpathySummaryIn this episode of the Koyoti Small Business Podcast, Thomas reflects on his 25 years in the small business world, sharing a poignant story that highlights the importance of empathy in entrepreneurship. He recounts a personal experience where he encountered a customer struggling to make a small purchase, which led to a deeper understanding of the emotional challenges faced by small business owners. Thomas emphasizes that behind every transaction lies a human story, and the most valuable thing we can offer is empathy and support.TakeawaysI've been in the...
2025-09-0113 min
Koyoti Small Business PodcastYips, Pips, and Yaps - Marketing Gone Wrong: The 349 IncidentSummaryIn this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in their promotions.TakeawaysPepsi's Number Fever campaign was a marketing disaster.The misprint of 349 led...
2025-08-2514 min
Koyoti Small Business PodcastResource Library - Thinking About Franchising Your Business? Here's What You Need To KnowSummaryIn this episode of the Koyoti Small Business Podcast, host Thomas interviews Max Emma, an expert in franchising and bookkeeping. Max shares his personal journey to entrepreneurship, starting from his 'Freedom Day' when he left corporate life to build his own businesses. He discusses the evolution of his bookkeeping company into a franchise and the importance of culture in franchising. The conversation covers various aspects of franchising, including the financial commitments, the preparation needed to franchise a business, and the common mistakes made by new franchisors. Max emphasizes the significance of having a solid...
2025-08-1145 min
Koyoti Small Business PodcastYips, Pips, and Yaps, - AI Is So Impressive. And Yet....So Very Dumb.SummaryIn this episode of the Koyoti Small Business Podcast, Thomas explores the world of artificial intelligence, particularly focusing on large language models (LLMs) like ChatGPT. He discusses their impressive capabilities alongside their limitations, emphasizing that while AI can enhance productivity and creativity, it lacks originality and the ability to verify facts. Thomas reassures small business owners and creatives that their unique ideas are safe from being replicated by AI, as these models primarily reflect common patterns from their training data. He concludes by encouraging listeners to leverage AI as a tool for efficiency without...
2025-08-0415 min
Koyoti Small Business PodcastConquering Brand Beasts - The Sweet Taste of Core ValuesSummaryThis episode of the Koyoti Small Business Podcast explores the fascinating world of ice cream, focusing on two iconic brands: Haagen-Dazs and Ben & Jerry's. The hosts discuss the evolution of premium ice cream, the unique stories behind each brand, and how their identities reflect their values and social responsibilities. They delve into the competitive landscape of the ice cream market, emphasizing the importance of finding one's niche and the lessons small businesses can learn from these industry leaders.TakeawaysThe ice cream industry has evolved with premium brands like...
2025-07-2150 min
Koyoti Small Business PodcastYips, Pips, and Yaps - Social Media Is ScatteringSummaryIn this episode of the Koyoti Small Business Podcast, Thomas discusses the evolving landscape of social media and its implications for small businesses. He highlights the shift in user engagement, particularly among younger generations, who are moving towards more private online spaces. The conversation emphasizes the importance of building community and relationships in marketing, rather than relying solely on algorithms. Thomas encourages small business owners to focus on creating meaningful connections with their customers to foster loyalty and advocacy.TakeawaysIf you're not paying for the product, you are...
2025-07-1410 min
Koyoti Small Business PodcastYips, Pips, and Yaps - Crisis-Proof Your Brand: The Tylenol Playbook for Small BusinessSummaryIn this episode of the Koyoti Small Business Podcast, Thomas discusses the Tylenol crisis of 1982, where seven people died after consuming cyanide-laced Tylenol. He highlights how Johnson & Johnson's response to the crisis serves as a masterclass in brand trust and crisis management. The company opted for a global recall of 31 million bottles, issued public warnings, collaborated with law enforcement, and introduced new safety measures. Thomas emphasizes the importance of values and brand promises in navigating crises, especially for small businesses.TakeawaysThe Tylenol crisis of 1982 serves as a powerful...
2025-06-0914 min
Koyoti Small Business PodcastResource Library - Building Authentic Connections in Digital MarketingSummaryIn this episode of the Koyoti Small Business Podcast, host Thomas speaks with digital strategist Dina Ross about the importance of digital strategy for small businesses. They discuss Dina's background in media and journalism, her transition to consulting, and her content-first approach to marketing. The conversation covers the significance of authentic communication, the role of AI in marketing, and practical advice for small business owners on starting their digital strategy. Dina emphasizes the need for planning, consistency, and the human touch in marketing efforts, encouraging listeners to take the first step in their digital...
2025-06-021h 03
Koyoti Small Business PodcastConquering Brand Beasts - CBB Season 4 IntroSummaryIn this episode of the Koyoti Small Business Podcast, hosts Thomas and Jonathan discuss the evolution of their podcast through various seasons, focusing on branding and marketing strategies for small businesses. They introduce the theme of the current season, which revolves around case studies, particularly highlighting the story of Fujifilm and its commitment to film. The conversation also delves into the concept of cultish marketing, drawing parallels between cult leaders and effective brand marketers, and emphasizes the importance of understanding core values to foster customer loyalty.TakeawaysThe podcast...
2025-05-1217 min
Koyoti Small Business PodcastYips, Pips, and Yaps - Website AnnouncementSummaryIn this episode of the Koyoti Small Business Podcast, Thomas discusses the launch of the new Koyoti.com website, detailing the journey of its development, the challenges faced, and the creative philosophy behind its design. He emphasizes the importance of custom design for branding and differentiation in the market, and shares insights on how the website serves as a platform for innovation and creativity within the team. Thomas invites listeners to explore the new site and provide feedback as they continue to improve and serve the small business community.T...
2025-05-0515 min
Koyoti Small Business PodcastYips, Pips, and Yaps - We're Back May 5th!SummaryIn this pre-episode of Season Four of the Koyoti Small Business Podcast, host Thomas reflects on the journey of reaching 100 episodes and shares exciting plans for the upcoming season. He highlights the introduction of new resource library interviews, including insights from a Silicon Valley expert on working with investors. Additionally, Thomas discusses the shift in focus for the 'Conquering Brand Beasts' segment towards case studies and emphasises the importance of branding, referencing the Koyoti Brand Bootcamp. The episode sets the stage for a season filled with valuable content for small business owners.
2025-04-2808 min
Koyoti Small Business PodcastYips Pips and Yaps - Season 3 Final ThoughtsSummaryIn this season finale of the Koyoti Small Business Podcast, host Thomas reflects on the key themes and insights from Season Three, which focused on branding fundamentals. He discusses the importance of understanding one's brand story and messaging, shares personal experiences from Coyote's rebranding journey, and looks ahead to the upcoming Season Four, which will feature more expert insights and marketing stories. Thomas encourages listeners to engage with the podcast and reach out for support in their branding efforts.TakeawaysThis season focused on the brand journey and branding...
2024-10-2816 min
Koyoti Small Business PodcastSmall Business Spotlight - Thornhill DoulasSummaryIn this episode of the Koyoti Small Business Podcast, host Thomas speaks with Suyin and Petra from Thornhill Doulas about their experiences and insights into the world of doula services. They discuss their personal journeys to becoming doulas, the various roles doulas play in supporting families during childbirth and postpartum, and the importance of having a doula for expectant parents. The conversation also covers the myths surrounding postpartum care, the certification process for doulas, and how to choose the right doula for your family. Suyin and Petra emphasize the significance of comfort and trust...
2024-09-3050 min
Koyoti Small Business PodcastYips, Pips, and Yaps - Embracing a Unique Brand PositionBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! SummaryIn this episode, Thomas discusses the importance of bravery and taking risks in building a brand. He emphasizes the need to differentiate oneself from competitors and avoid becoming a commodity. Thomas provides examples of companies like Porter Airlines and Karen's Diner that have successfully embraced unique...
2024-08-1210 min
Koyoti Small Business PodcastYips, Pips, and Yaps - The Koyoti Logo: From Concept to CreationSummaryIn this episode, Thomas discusses the backstory of how Coyote came up with their logo. Initially, Coyote was intended to be a holding company, but eventually became a marketing agency. Thomas worked with a designer friend to develop the logo, focusing on the visualization of the name and the animal. The final logo depicts a coyote howling at a full moon, symbolizing ambition and the pursuit of goals. Thomas also emphasizes the importance of going on a brand journey before creating a logo.Keywordslogo, brand strategy, visualization, name, animal...
2024-07-2910 min
Koyoti Small Business PodcastYips, Pips, and Yaps - Deciding On Koyoti As A NameSummaryIn this episode, Thomas discusses how the name Coyote was chosen for the company. He explains that his fascination with the character of Coyote in North American folklore and his love for Warner Brothers' Wile E. Coyote influenced the decision. Thomas also highlights the attributes of coyotes that align with the values of small business owners, such as persistence, adaptability, courage, and collaboration. He concludes by explaining the significance of the spelling 'K-O-Y-O-T-I' and how it reflects his multicultural background.KeywordsCoyote, company name, folklore, mythology, small business, persistence, adaptability...
2024-07-1508 min
Koyoti Small Business PodcastConquering Brand Beasts - Putting Your Research To UseAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: Now that you've done the research into your brand thesis, how does the research reflect the thesis? If it lines up, what are the next steps towards building your brand?Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about...
2023-06-1955 min
Koyoti Small Business PodcastYips, Pips, and Yaps - Koyoti's Brand ResearchA short segment to follow Conquering Brand Beast episodes talking about the branding journey, today, we discuss the researching the thesis that we discussed in the previous episodes as we continue working on in our brand refresh journey.For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Send us a textPlease help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereB...
2023-06-0620 min
Koyoti Small Business PodcastConquering Brand Beasts - The Power Of Brand ResearchAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: Research into the thesis that you've put together is an integral part of the branding journey. Here are some steps to help you along the way and why they're importantBuilding a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about...
2023-05-291h 16
Koyoti Small Business PodcastYips, Pips, and Yaps - Koyoti's Brand ThesisA short segment to follow Conquering Brand Beast episodes talking about the branding journey, today, we discuss the why of Koyoti, and the thesis that we'll be working on in our brand refresh journey.For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Send us a textPlease help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereBuilding a small business c...
2023-05-2211 min
Koyoti Small Business PodcastConquering Brand Beasts - Your Brand ThesisAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: The first step in establishing your brand, establishing what you THINK your brand is going to represent. Listen to why this is a crucial first step and how this helps to set up your branding journeyBuilding a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or...
2023-05-1536 min
Koyoti Small Business PodcastYips, Pips, and Yaps - What's Your Why?Some reasons for a rebrand or a refresh, our reasons, and communicating our why. The beginning of our journey in our brand refresh, why we're doing it, and what to expect this season on the Koyoti Small Business PodcastFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Send us a textPlease help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click here
2023-05-0811 min
Koyoti Small Business PodcastConquering Brand Beasts - Small Businesses Conquering Brand MarketingAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: How we got into branding, and some small businesses are totally conquering brand marketing! Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about? Email us here!Send us a textPlease help the humanitarian efforts...
2023-05-0145 min
Koyoti Small Business PodcastYips, Pips, and Yaps - Stop Marketing. Start BrandingMarketing can be daunting. At the end of the day, marketing takes a combination of time, and money. Both of which, are resource scarcities that small business operators face. So if you’re going to be allocating resources, invest in your brand. Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Send us a textPle...
2022-11-1408 min
Koyoti Small Business PodcastSmall Business Spotlight - Colbyvision - ALL CAPSWe've talked about the benefits of writing a book. Our chat with Craig Colby, the owner and founder of Colbyvision is a brilliant example of how writing a book isn't just a great way to position yourself as an authority, but also a wonderful example of Value Marketing. Join us, as Craig shares some insight into his process and journey publishing his book ALL CAPS. Have questions? Reach Craig here:EmailWebsiteALL CAPS InstagramBUY THE BOOK HEREBuilding a small business community for small businesses. Sharing experiences, information and stories...
2022-10-3153 minKoyoti Small Business PodcastObi-Wan or Skywalker?All the world's a stage. And in the world of brand messaging, it's easy to lose sight of what role we play when framing our copy. Here to chat with us about how to use Storybrand to help frame your business, is Charles McFarland, a Storybrand Guide and the owner of Theatre of Commerce.Want to learn more? Reach Charles here:EmailWebsitePhoneLinkedinTwitterBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!...
2022-10-1053 minKoyoti Small Business PodcastThe Role Of The Website In The Social Media AgeThe value of the website is often overlooked. Here to chat with us about how to properly utilise your website, is James Hipkin, owner of inn8ly.com, and a marketing expert with over 40 years experience.EmailWebsiteLinkedinInstagramFacebookTwitterBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!...
2022-10-0349 minKoyoti Small Business PodcastAre You Thinking About Including Podcasting As Part Of Your Brand Marketing?There are over 500,000 active podcasts out there. But it's still a great medium for Brand Marketing. Chatting with us about some of the nuances to creating your podcast, is Matt Cheney, a BAFTA nominated, Emmy award winning sound expert, and founder of KULT Media.Want to learn more? Reach Matt here:EmailWebsiteInstagramBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or...
2022-09-261h 07Koyoti Small Business PodcastWhen Should A Small Business Bring On A Human Resources Expert?When people think of Branding, one area that is often overlooked, is Human Resources. Here to talk to us about how small business owners should incorporate HR into their business, is Darryl Dioso, one of the co-owners of HR4U.workWant to learn more? Reach Darryl here:EmailWebsiteInstagramBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what...
2022-09-191h 22Koyoti Small Business PodcastHow Much Of Your Sales Processes Have You Automated?It's time with bring the sales process into the 21st Century isn't it? Here to chat with us today about how to automate the sales process, or at the very least a part of it, is Claire Claxton; owner of Simplistic Data in the UK. Want to learn more?Reach Claire here:EmailWebsiteFacebookLinkedinBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.com...
2022-09-121h 05Koyoti Small Business PodcastOperational BottlenecksOperational bottlenecks prevent us from being more efficient but also prevent us from scaling our businesses up. Here to speak to us as to how to resolve some of these bottlenecks, is Jenny Vaz from Spark Biz Ops. Want to learn more? Reach Jenny here:EmailWebsiteInstagramBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us...
2022-09-0553 minKoyoti Small Business PodcastConquering Brand Beasts - Season 2 Wrap UpAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: All good things must come to an end... But not for us! As we wrap up this season of Conquering Brand Beasts, we reflect on the lessons that the past few months have given us.Stay tuned for the season 3 in 2023!Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: w...
2022-08-291h 08Koyoti Small Business PodcastCommunication and Conflict in the Work PlaceA lot of companies big and small are moving into a hybrid workplace format. Here to chat with us today about how to implement communication practices in place in this new format and communicating conflicts, is Jennifer Furlong from Communication TwentyFourSeven. Want to learn more? Reach out to Jennifer here:EmailWebsiteFacebookLinkedinTwitterPodcastBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.com
2022-08-2255 min
Koyoti Small Business PodcastYips, Pips, and Yaps - Choosing a TLD for your companyAre you using a dot.com as your domain? Should you be considering a change to your TLD (top level Domain)? Here are some things to consider if you'd like to go that route as a small business.Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Send us a textPlease help the humanitarian e...
2022-08-1515 minKoyoti Small Business PodcastSmall Business Spotlight - DTM WoodworkingAlcoholism and Addiction affects too many, and yet, instead of finding ways to understand and assist, too many people prefer to just point fingers and shame. We are so very fortunate that Dan Reeves has agreed to share his story with us. Want to find out more? Reach Dan here:EmailWebsiteDo you or someone you want to learn more about alcoholism and addiction? Here are a few resources:Alcoholics AnonymousAl-Anon - for people worried about someone with a drinking problemCAMH - Centre for Addiction and Mental Health
2022-08-082h 24
Koyoti Small Business PodcastConquering Brand Beasts - Once Upon A Time in MarketingAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: From fireside chats to TikTok, stories have been the way that people have communicated through all of human history. How can storytelling help your marketing communications?Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about? Email us here!
2022-08-0146 minKoyoti Small Business PodcastShowcasing Your Expertise Through WebinarsWebinars have been on the rise. It's an excellent way to showcase your expertise. Here to chat with us today about why you might want to consider doing one and how to go about doing it, is Cari Brunton from Red Bucket Events. Want to hear more? Reach out to Cari here:WebsiteEmailLinkedinInstagramFacebookBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.com
2022-07-251h 10
Koyoti Small Business PodcastConquering Brand Beasts - Big Company Marketing Lessons for Small BusinessAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: What are some key differences (outside of budget of course) for big companies versus small businesses? What can marketing lessons can small businesses learn from what the big guys do?Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about...
2022-07-1847 min
Koyoti Small Business PodcastSmall Business Spotlight - AmrampWe've talked about exit strategies and franchises. Our chat with Justin Gordon with Amramp is a fantastic example of not just one great option for an exit strategy, but also how a franchise might be a great fit for people. Talking about the challenges joining a family company and COVID, Justin shares with us his journey, and this amazing company called Amramp. Have questions? Reach Justin here:EmailWebsiteInstagramBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!
2022-07-1158 min
Koyoti Small Business PodcastConquering Brand Beasts - Elements of Great MarketingAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: What makes for great marketing? What are some opportunities to really connect with your audience?Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about? Email us here!Send us a textPlease help the humanitarian...
2022-07-0437 minKoyoti Small Business PodcastIs Franchising For you?When we say franchising, most people think fast food chains. But there are many many more industries. An option to work 'for yourself, but not by yourself'. Here to chat with us to explore who franchising might be a fit for is Gary Eisler, with Entrepreneur's Source.WebsiteEmailLinkedinPhoneBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about...
2022-06-271h 19
Koyoti Small Business PodcastConquering Brand Beasts - Pod-Curious? What's better for you? Hosting or Guesting?An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: There are pros and cons to everything. What are the pros and cons in podcasting with regard to hosting versus guesting?Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about? Email us here!Send us a text
2022-06-201h 26Koyoti Small Business PodcastWhen Should You Consider An Exit Strategy?As we start companies and as we grow companies, we seldom consider exit strategies or sunsetting the company. But at some point, it would be prudent to do so. Here to chat with us about when we should start planning for an exit strategy is Kim Neeson, Award-winning entrepreneur and business leader; President of Kim Neeson Consultancy.WebsiteEmailLinkedInBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.k...
2022-06-131h 14
Koyoti Small Business PodcastConquering Brand Beasts - Rebrand vs. RefreshAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: There are times when a company could do with a rebrand or a refresh, and sometimes... not at all. Should your company embark on this journey?Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about? Email us here!
2022-05-1656 min
Koyoti Small Business PodcastSmall Business Spotlight - Jelly SocialNetworking is something entrepreneurs tend to do loads of. But not many take it upon themselves to put together their own networking events, especially one that is dedicated to uplifting the BIPOC community. A great story of a party planner turned networking maven, with loads of tips for your next networking event. Want to learn more? Reach Amanda here:EmailWebsiteInstagramFacebookLinkedinBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information...
2022-05-0945 min
Koyoti Small Business PodcastConquering Brand Beasts - Get Your Swag OnAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: Paraphernalia and promotional items has changed over time. A deep dive how these changes have changed in perception and usageBuilding a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about? Email us here!Please help the humanitarian efforts...
2022-05-0244 minKoyoti Small Business PodcastProtecting Yourself As An EntrepreneurWe work hard as an entrepreneur to make money. But too often, we do it at the expense of ourselves. Here to chat with us about how insurance protects not only you, but your family as well, is Certified Financial Planner, Jamie Madigan, with Beacon Point Financial Security Ltd.WebsiteEmailLinkedInBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about...
2022-04-251h 16
Koyoti Small Business PodcastConquering Brand Beasts - Harnessing Cause Related MarketingAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: Cause related marketing can not only be a great addition to your marketing strategy, but a powerful way to help build your communityBuilding a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about? Email us here!Please help...
2022-04-181h 05Koyoti Small Business PodcastAccounting Magic. Balanceus Totalis!Would you rather have a root canal than doing your books? Bookkeeping can offer additional information that we might not consider if we do it on our own. Chatting with us about bookkeeping and accounting is CPA, Lawrence Fox, from Accounting Wizard Solutions. Want to learn more? Reach out to Lawrence here:WebsiteEmailPhoneLinkedinBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.com...
2022-04-1159 min
Koyoti Small Business PodcastConquering Brand Beasts - Harnessing Current EventsAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: Current events can be a catalyst to societal shifting change. What are some opportunities for small businesses to harness this momentum in marketing?Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about? Email us here!Send us...
2022-04-0435 minKoyoti Small Business PodcastSave Yourself From The Stresses Of Managing An EventEvent Planning / Management is one of the most stressful jobs. Understanding what's involved might help you to destress when planning for your next event. Chatting with us about events, is Cari Brunton from Red Bucket Events. Want to hear more? Reach out to Cari here:WebsiteEmailLinkedinInstagramFacebookBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what...
2022-03-2843 min
Koyoti Small Business PodcastConquering Brand Beasts - Small Business Lessons From The SuperbowlAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: While Superbowl Ads are crazy expensive and only affordable to a select few, there are lessons that we can derive from them as small business operatorsBuilding a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about? Email us here!
2022-03-2152 min
Koyoti Small Business PodcastSmall Business Spotlight - Time For My StoryAn entrepreneur's story is often one that's winding and twisting, filled with ups and downs. But there's a lot that we can learn from listening to other people's stories, and here's one that culminates into a business about storytelling. We're here to ride the Concrete Wave today with Michael Brooke, ex-magazine publisher, and newly re-minted entrepreneur. Want to hear more? Reach Michael here:EmailWebsiteBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti...
2022-03-141h 19Koyoti Small Business PodcastConquering Brand Beasts - It's All About Building CommunitiesAn ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: While we want to market to all of our potential customers, we want to make sure that we build communities around our core values, finding your tribe, and nurturing your flock.Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking...
2022-03-0747 minKoyoti Small Business PodcastYips, Pips, and Yaps - Season 1 Final Thoughts....Just some reflections as the first season of the KSBP comes to a close. We hope that some of the content has been helpful to you and your small business. Any feedback or suggestions to how we can improve for season 2 would be sublime! Thank you so much for choosing to spend a little bit of your time with us. We'll see you soon!Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit...
2021-11-1516 minKoyoti Small Business PodcastCommercial Real EstateTalking about the differences between Commercial vs. Residential Real Estate and why it's prudent to talk to a Commercial Realtor when looking for your next office/store/industrial space. Chatting with us today about this is Michael Davidson from Re/Max Realtron. Want to hear more? Reach Michael here:Email WebsiteLinkedinTwitterBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or...
2021-11-0823 minKoyoti Small Business PodcastCommunication is KeyEffective communication is more than being able to articulate an idea. It's being able to deliver a message in a manner that is able to push past barriers so that your intended audience is able to receive that message. Chatting with us about how to effectively communicate, is Jennifer Furlong. Want to hear more? Reach Jennifer here:EmailWebsiteFacebookLinkedinTwitterBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about...
2021-11-0142 minKoyoti Small Business PodcastThe Why And The How To Better ProductivityProductivity is always that we struggle with, there's always something that requires our attention. But it's not just about knowing 'how' to be more productive, but also understand the 'why'. Chatting with us about the why AND the how, are JB and the Doctor. Want to hear more? Reach them here:EmailWebsiteFacebookBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or c...
2021-10-2546 minKoyoti Small Business PodcastCo-Working Spaces Are Gaining In PopularityBored and isolated from working over a year at home but don't want to go back to the office? Maybe there's a middle ground that works for you in a co-working space. Chatting with us about some of the reasons that a co-working space might be something for you to think about, is Mitch Reiss. Want to hear more? Reach Mitch here:EmailWebsiteBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please v...
2021-10-1835 minKoyoti Small Business PodcastAutomating Your Business Practices Saves You TimeBeing a Small Business Operator means that you've got a busy life, and that can be overwhelming. Think about automating and putting systems in place to help organise and save your time. Chatting with us about just what sort of systems will help to save you time, is Vered Lerner. Want to learn more? Reach Vered here:EmailWebsiteBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.com...
2021-10-1143 minKoyoti Small Business PodcastXYZ Roundtable - Series Wrap-UpAn ongoing segment with KSBP called the XYZ Roundtable. 3 marketing mavericks of 3 different generations providing different perspectives about entrepreneurship and marketing.Gen X - Thomas | Gen Y - Jonathan | Gen Z - RikaIn today's episode:All good things must come to an end... But not for us! As we wrap up this season of the XYZ Roundtable, we reflect on the lessons that the past couple months have given us.Stay tuned for the season 2 in 2022!Building a small business community for small b...
2021-10-0453 minKoyoti Small Business PodcastStrategies...Seeing Beyond the Tyranny of the UrgentQuite often, small business operators fall into a cycle of immediacy. Looking at the next immediate problem and not being able to strategise beyond the next urgent issue. Chatting with us about how to differentiate between what's important and what's urgent, is Alex Brueckmann. Want to hear more? Reach Alex here:EmailWebsiteWebsiteBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments a...
2021-09-2738 minKoyoti Small Business PodcastXYZ Roundtable - BrandingAn ongoing segment with KSBP called the XYZ Roundtable. 3 marketing mavericks of 3 different generations providing different perspectives about entrepreneurship and marketing.Gen X - Thomas | Gen Y - Jonathan | Gen Z - RikaIn today's episode:How can a customer create a deeper connection with your business? By building trust.And the fastest way to do that is through branding. Join us as we chat about how your branding efforts can be the difference between connection and rejection.Building a small business community for...
2021-09-2052 minKoyoti Small Business PodcastSEO TerminologyDo SEO terms make sense to you? Speaking with Eric Seropyan from This Is My South Bay to dive into what some of these terms mean and why they are important for people to know and understand. Want to know more? Reach Eric here:EmailWebsiteBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!
2021-09-1337 minKoyoti Small Business PodcastXYZ Roundtable - Turning PointsAn ongoing segment with KSBP called the XYZ Roundtable. 3 marketing mavericks of 3 different generations providing different perspectives about entrepreneurship and marketing.Gen X - ThomasGen Y - JonathanGen Z - RikaIn today's episode: Growth. Questioning. Gratitude. We've all experienced bumps and turns along the way on our professional journeys. As marketers, the gang at XYZ are not immune to this; what's trending today may not trend tomorrow.Sometimes it makes us question what we're doing and why we're doing it - whether it's "chasing...
2021-09-0646 minKoyoti Small Business PodcastDo You Have A Financial Plan?As we start adulting, one of the things we are generally told is that we should put aside 20% to save for a rainy day or our retirement. Does this rule still apply when you're a small business operator? Chatting with us about financial planning for a small business operator, is Jamie Madigan. Want to hear more? Reach Jamie here:EmailWebsiteBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti...
2021-08-3031 minKoyoti Small Business PodcastXYZ Roundtable - Collaborations Can Be Awesome!!!An ongoing segment with KSBP called the XYZ Roundtable. 3 marketing mavericks of 3 different generations providing different perspectives about entrepreneurship and marketing.Representing GenX - ThomasRepresenting GenY - JonathanRepresenting GenZ - RikaThis episode: Too often, entrepreneurs find themselves in silos. So it's definitely something to celebrate when you find people that are not only in your tribe, but they're also people you look forward to working with. Building a small business community for small businesses. Sharing experiences, information, and stories to help grow the community. New episodes every Monday!
2021-08-2337 minKoyoti Small Business PodcastPersonal Branding Photography Is More Than Just A HeadshotThese days, it seems like everyone is getting headshots. You see them on LinkedIn pages, business cards, and company websites. But most of the time, it's a photographer that comes in, lines everyone up, with everyone ending up with the same boring headshot, with the same boring backdrop, ending up with the same boring photos. It does nothing for you if you're developing a personal brand or if you want to stand out from the crowd. Here to chat with us about what it means to look into Personal Brand Photography, is Veronica Kucherov. Want to hear more? Reach...
2021-08-1629 minKoyoti Small Business PodcastXYZ Roundtable - A Few Tools To Maintain ProductivityAn ongoing segment with KSBP called the XYZ Roundtable. 3 marketing mavericks of 3 different generations providing different perspectives about entrepreneurship and marketing.Representing GenX - ThomasRepresenting GenY - JonathanRepresenting GenZ - RikaIn this episode, we're talking about a few productivity tools that we've experimented with and our thoughts about them.Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments...
2021-08-0944 minKoyoti Small Business PodcastLooking To Up Your Video? Think About Getting A Video ProducerIn this digital age, not only are videos becoming more prevalent, but it's ever important to have quality videos. We're speaking this week with Craig McNicoll, of Epilogue Productions to learn just what that means and entails. Want to hear more? Reach Craig here:EmailWebsiteBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! S...
2021-08-0228 minKoyoti Small Business PodcastXYZ Roundtable - The Importance Of SleepAn ongoing segment with KSBP called the XYZ Roundtable. 3 marketing mavericks of 3 different generations providing different perspectives about entrepreneurship and marketing.Representing GenX - ThomasRepresenting GenY - JonathanRepresenting GenZ - RikaIn this episode, we're talking about the importance of sleep and how the lack of it can affect our performance.Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or...
2021-07-2640 minKoyoti Small Business PodcastLet Your Vision Guide Your LeadershipSome lead by example, some lead with charisma, but to lead a large team over time; learn to lead with a vision. Learn what it means in this episode as we talk to Leadership expert, Dave Burgher. Want to know more? You can reach Dave here:EmailWebsiteBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!
2021-07-1934 minKoyoti Small Business PodcastXYZ Roundtable - Entrepreneurial HabitsAn ongoing segment with KSBP called the XYZ Roundtable. 3 marketing mavericks of 3 different generations providing different perspectives about entrepreneurship and marketing.Representing GenX - ThomasRepresenting GenY - JonathanRepresenting GenZ - RikaIn this episode, we're talking about developing habits as entrepreneurs and our struggles to keep those habits going. Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about...
2021-07-1237 minKoyoti Small Business PodcastNeed A Mortgage As A Small Business Operator?The cost of buying property is increasingly challenging. This challenge is even more prevalent for small business operators. Let's dive deep with Mortgage Specialist Blair Macfarlane, of Safebridge Financial. Want to learn more? Reach Blair here:EmailWebsiteBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Send us a textP...
2021-07-0525 minKoyoti Small Business PodcastXYZ Roundtable - An Entrepreneur's LifestyleA new segment with KSBP called the XYZ Roundtable. 3 marketing mavericks of 3 different generations providing different perspectives about entrepreneurship and marketing.Representing GenX - ThomasRepresenting GenY - JonathanRepresenting GenZ - RikaThis episode talks about the lifestyle of an entrepreneur and how it might differ from those of our peers. Our challenges and our triumphs, and how it affects the way that we live as we strive for excellence in both our work and personal lives.Building a small business community for small businesses. Sharing experiences, information and stories to...
2021-06-2847 minKoyoti Small Business PodcastYips, Pips, and Yaps - Sales Funnels Don't (Always) Work...Are you considering using a Sales Funnel or is a digital marketing company convincing you to run a campaign with you? Here are some things to consider before you embark on this journey. Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Send us a textPlease help the humanitarian efforts regarding the current conflict i...
2021-06-2111 minKoyoti Small Business PodcastYips, Pips, and Yaps - Content MarketingSure, dancing cats and singing hedgehogs are hilarious and attract a lot of eyes, but it’s like eating marshmallows as your main course. Let's ask ourselves, what is the function of marketing? Peeling back all the layers, marketing is in its most simplest form, effective communication. What better way to communicate your message than Content Marketing?Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments ab...
2021-06-1412 minKoyoti Small Business PodcastAre You Afraid Of The Big Bad Cold Call?Let's face it. No one likes cold calling. But for small business operators, it's an essential part of growing the business. This episode, we go through some common mistakes people make when cold calling, and some great tips of how to do it from prospecting expert, Nicole Attias. Want to know more? You can reach Nicole here:EmailWebsiteBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.com...
2021-06-0731 minKoyoti Small Business PodcastE-Commerce Accounting. A Whole Other AnimalAre you selling online? Did you know you might need to pay taxes selling cross borders? Does your accountant even know? Find out this episode with Danny Khanna, a specialist in e-commerce accounting. Want to know more? You can reach Danny here:WebsiteEmailBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Send us a...
2021-05-3136 minKoyoti Small Business PodcastSmall Business Spotlight - Cozy OvenCozy Oven is a cake shop in Toronto specialising in custom buttercream cakes & cupcakes. Have questions about how to get your hands on some yummy cake? Contact Joy here:WebsiteEmailInstagramBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Send us a textPlease help the humanitarian efforts regarding the c...
2021-05-2429 minKoyoti Small Business PodcastMarket Your Business By Telling A StoryTo most people, it's easier to recall a story than bullet points of what you do. An added benefit is that you can also express emotion with stories also, and that's what really stays with people. Craig Colby is an award winning TV producer, writer, and director, who's going to share with us how to put your story in a video form. Want to know more? You can reach Craig here:WebsiteEmailBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every...
2021-05-1734 minKoyoti Small Business PodcastMore Than Just A Few SEO TipsDe-mystifying SEO once and for all. Algorithms change all the time, but you don't need to keep modifying. Do these (somewhat) straight forward things and let your SEO sing. Want to find out more? Reach out to the SEO Guru Allan Pollett, search SEO Guru on Google!Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! ...
2021-05-1039 minKoyoti Small Business PodcastHow A Graphic Designer Can Help Your Small BusinessFiverr might be a great place for some quick work, but is it a good idea to use them long term? Graphic Designer, Tiffani Hui, will answer this, and more on today's episode! Want to know more? You can reach Tiffani here:WebsiteInstagramBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Send us a...
2021-05-0332 minKoyoti Small Business PodcastSmall Business Spotlight - DreamscapersDreamscapers is a professional landscaping company servicing the Dundas and Peel regions of Ontario Canada. Have questions about your garden and landscaping needs? Contact Matt here:WebsiteEmailBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Send us a textPlease help the humanitarian efforts regarding the current conflict in Ukraine. Please h...
2021-04-2633 minKoyoti Small Business PodcastWhat Promotional Items Should You Add To Your Marketing Mix?Promotional Items have been around since at least 1789, when George Washington used commemorative buttons for his campaign. Find out where the industry is now and where it's going with Rochelle Ness, the President of MGB Marketing Communications.Reach Rochelle here:WebsiteEmail Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!
2021-04-1926 minKoyoti Small Business PodcastBusiness Development Tips To Help Your Small BusinessDo you know the Conversion Equation? Learn how to increase your revenue from Business Development coach Jason Vilon. Contact him if you want to find $10,000 in your business in 45 minutes!WebsiteLinkedinBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Send us a textPlease help the humanitarian efforts regarding the c...
2021-04-1242 minKoyoti Small Business PodcastDo You Accept Credit Cards?Are you using Square or Stripe for credit card transactions? Curious about if it might be a good idea to switch to another service provider? What questions should you be asking if you're thinking about it? All this and more with our guest, David Bull from Feebeaters!WebsiteEmail (Some technical difficulties this episode. Tried to clean it up the best I could)Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti...
2021-04-0240 minKoyoti Small Business PodcastSmall Business Spotlight - EC Sales Inc.EC Sales Inc. offers unique European brands to the Canadian retailer with a focus on innovation, quality, design, affordability , functional elements and eco/environmental consciousness. Need a distributor? Starting a retail store? Reach Enzo here:WebsiteInstagram (@ecsales) Email(Some technical difficulties this episode. Tried to clean it up the best I could)Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or...
2021-04-0222 minKoyoti Small Business PodcastWhat you need to know about Social Media MarketingSocial Media Marketing is all the rage these days. Especially during the pandemic. Great information when you're thinking about running a campaign with Social Media with AI Agency's own Rika Inocalla. Want to know more? Reach Rika here:WebsiteInstagram (@riinocalla)Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Send us a text...
2021-04-0142 minKoyoti Small Business PodcastWhen Do You Need A Copywriter?When should you write copy yourself and when should you hire a copywriter? All these questions and more in our conversation with copywriter Jonathan Chan-Choong. You can reach Jonathan here:WebsiteLinkedinBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Send us a textPlease help the humanitarian efforts regarding the current c...
2021-03-3042 min
Koyoti Small Business PodcastIntroductory EpisodeBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Send us a textPlease help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereBuilding a small business community for small business. Sharing experiences, information, stories, and tips to h...
2021-03-1806 min