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Krissy Manzano

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Dose of Social: Actionable Social Media Tips for Small Businesses and BrandsDose of Social: Actionable Social Media Tips for Small Businesses and BrandsMarketing & Social Media Talent: How to Hire and Get Hired Like A Pro with Krissy ManzanoHey everyone! In this episode of Dose of Social, we sit down with Krissy Manzano, co-founder of Blueprint Expansion, to talk all things hiring—especially when it comes to finding the perfect social media manager. Krissy shares her journey from sales leadership to launching a recruiting firm and gives expert advice on what really matters when hiring for marketing roles.Here’s what we’re diving into:The key qualities to look for in a social media managerWhy specific skills matter more than industry experienceHow to build an ideal candidate profile that fits your busine...2025-03-1935 minThe Talent GTM PodcastThe Talent GTM PodcastRebuilding Customer Success TeamsIs it time to rebuild your customer success team? In this episode of the Talent GTM Podcast, Krissy Manzano and Gina Patel explore why CS teams are critical yet often undervalued. With the shift to usage-based pricing and pressure to do more with less, Gina reveals why traditional metrics like NPS and usage fall short and what it really takes to drive renewals and growth.If you’re ready to rethink customer success, this conversation will change how you approach your team.Discover hiring insights with other leaders on The Talent GTM podcast. If today’s co...2025-01-0629 minThe Talent GTM PodcastThe Talent GTM PodcastLearning to Lead from SetbacksIn this episode of the Talent GTM Podcast, Learning to Lead from Setbacks, Krissy Manzano talks with Stephanie Johnson, CEO of Acklen Avenue, about navigating leadership through volatile markets and the shifting landscape of sales, buying, and hiring. Stephanie shares her experience leading through difficult times, offering practical advice on embracing challenges and coming out stronger. If you’re a leader feeling the pressure of constant change and uncertainty, this episode provides invaluable insights on how to not just survive, but thrive.Discover hiring insights with other leaders on The Talent GTM podcast. If today’s conversation piqu...2024-10-1124 minThe Talent GTM PodcastThe Talent GTM PodcastWomen Leading Through BalanceIn this episode of the Talent GTM Podcast, Krissy sits down with our guest Stephanie Valenti, VP of Sales at Bill.com, this week to dive into the realities of balancing a high-powered career with the demands of motherhood. Join us as Stephanie shares her experience as a young mom building a successful career in leadership, offering practical insights on setting boundaries and finding balance. Whether you’re navigating your own balance or looking for actionable insights from a leader who’s been there, this episode offers a refreshing take on finding success without sacrificing yourself.Dis...2024-10-0428 minThe Blueprint RoundtableThe Blueprint RoundtableHow to Negotiate an OfferGetting to the offer stage of an interview is exciting. But it can often be one of the more stressful stages of the interview process for the candidate. Questions like whether to negotiate or how to negotiate without looking bad can often leave candidates feeling anxious and unsure about how to proceed confidently.In this episode, we break down these common concerns and give you practical advice on when to negotiate and when to hold off. We'll help you understand the ins and outs so you can make smart decisions that won't hurt your chances down the...2024-08-0817 minThe Blueprint RoundtableThe Blueprint RoundtableMastering the Mock Call in InterviewsIn today's competitive job market, interviewing has never been tougher. One crucial stage, often dubbed "the knockout round," is where even top candidates can stumble—the mock call step.In this episode, Emily and Krissy discuss why candidates often fail at this stage, why it's essential for assessing candidates accurately, and how to prepare so your nerves don’t get in the way of showcasing your skills. If you're actively interviewing, this episode is a must-listen.Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiring, and recruiting by subscribing to S...2024-08-0814 minThe Talent GTM PodcastThe Talent GTM PodcastThe World of Lifecycle MarketingIn this episode, Chuck interviews Anne Wave, Lifecycle Marketing Director, who shares her journey into digital marketing from an early career in sales. They discuss the evolution of lifecycle marketing during Covid from an initial focus on email to a multiple-channel discipline for engaging customers strategically today, and the need for a deep understanding of the customer journey, rooted in data, to drive successful program execution.  Lastly, Anne shares her perspective on how soft skills like negotiation and relationship building are critical for success as a lifecycle marketing manager within a business.  Discover hiring insights with other le...2024-07-1944 minThe Talent GTM PodcastThe Talent GTM PodcastFinding Diamonds in the Rough in Sales HiringBad sales hires are expensive!  But how do you more consistently make great ones?  What does it take to become someone who finds those proverbial "diamonds in the rough"?  We sat down with Kevin Gather, CRO and Founder of Inside Sales Experts with 30 years of experience hiring and managing sales teams, to get his perspective.  In our podcast, Kevin outlined his own learning about hiring from his early failures as a first time manager, the 6 characteristics he sees as required in all great sales hires, and how using consistent behavioral interviewing can help hiring managers uncover these gems even when...2024-07-1254 minThe Talent GTM PodcastThe Talent GTM PodcastThe World of Govtech & Public Sector Sales What does it take to be successful in government sales?  And how is this different from selling to business buyers?  Is it worth the hassle and dealing with bureaucracy to get deals done?  In the latest Talent GTM episode, we speak with Jordan Abramson, Vice President of Sales at Profit.co, about his experiences in government sales, some of the common misconceptions about it, and how this can be an attractive pathway for today's aspiring and most experienced sellers.Discover hiring insights with other leaders on The Talent GTM podcast. If today’s conversation piques your i...2024-06-2640 minThe Blueprint RoundtableThe Blueprint RoundtableTips and Tricks to Ace an InterviewThis isn't about mastering the art of interviewing; it's about presenting your best self, showcasing your skills and experience. We'll also cover common interview pitfalls to avoid.Whether you're in a GTM role like sales or marketing, or seeking a different position, these tips are universally applicable. We'll highlight common mistakes that many candidates make during the interview process.Are you or someone you know job hunting? This 12-minute video could be one of the most helpful resources you watch this week.Enjoy the debate? Share your 💡's below. Dive deeper into the wor...2024-06-2012 minThe Blueprint RoundtableThe Blueprint RoundtableWhen is it Smart to use your Network to HireLeveraging your network to find your next hire can offer many benefits, but it also comes with potential drawbacks. So, when is the right time to use this approach, and how should you go about it? That's the focus of this episode of the Blueprint Roundtable.We'll explore all aspects of this strategy, discussing when it makes sense and when it doesn't. Be sure to tune in and listen!Any tips you'd add? Comment below.Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiring, and recruiting by sub...2024-06-1307 minThe Blueprint RoundtableThe Blueprint RoundtableWhy Peer Interviews Miss the MarkDo candidates frequently stumble at a particular stage of your interview process? If it's during the peer interview step, then this episode is a must-listen.While securing internal buy-in, especially from peers, is valuable and important, peer interviews can often go wrong. In less then 10 minutes, we'll highlight the common pitfalls of peer interviews and, more importantly, how to improve this step while keeping peers involved in the hiring process.Any tips you'd add? Comment below.Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiring, and recruiting by...2024-06-0608 minThe Blueprint RoundtableThe Blueprint RoundtableC Suite in Interviews: When Should Executives Get InvolvedHiring the right person and ensuring accountability across the board has never been more important. But the timing and choice of who interviews these candidates remains an open question. This leads us to this week's topic about the C-suite: when should executives step in?Join us this week as we share tips on when to bring in executives and how to leverage these stakeholders for maximum impact and efficiency.Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiring, and recruiting by subscribing to Spotify, App...2024-05-3004 minThe Blueprint RoundtableThe Blueprint RoundtableSharing Layoffs on Social Media - Is it Professional?Layoffs have been a constant presence over the last four years, especially in the tech industry. The ongoing cycle of hiring and reductions in force has not only caused a sense of whiplash but has also sparked a strong desire among many to voice what they perceive as the injustice of their layoffs.This leads us to our question of the week: Is it professional to record layoffs and share them on social media?Join us on this episode of the Blueprint Roundtable where we give our honest opinions without holding back. We'll discuss...2024-05-0910 minThe Blueprint RoundtableThe Blueprint RoundtableThe #1 mistake candidates make during an interviewIt seems like every company has its own unique way of conducting interviews, from the questions they ask to the overall process, which can make preparing for them feel like an impossible task. However, there's one common mistake that we've seen candidates make over and over again across all types of interviews. Join us on this episode of the Blueprint Roundtable as we dive into this critical misstep and discuss how to avoid it, ensuring you make the best impression possibleEnjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiri...2024-05-0706 minThe Talent GTM PodcastThe Talent GTM PodcastScaling Success: Navigating B2B SaaS Growth with Newbury Franklin’s Insights2024 is shaping up to be a year full of opportunities and challenges. And we could think of no better person to discuss this with than Joey Humke, CRO and Operating Executive at Newbury Franklin Software, a buyer and builder of recurring revenue businesses.In this episode, we dive into the transformative shifts in selling as accountability demands from investors and organizations soar to new heights. We discuss the unique approaches to growth in 2024, highlighting strategies that will determine the difference between those who thrive and those who merely survive.Discover hiring insights with...2024-04-2630 minThe Talent GTM PodcastThe Talent GTM PodcastBuilding Partnerships Teams in 2024How should companies think about investing in partnerships and partnership ecosystems in 2024?  In this episode, Barrett King, the Senior Director of Revenue at New Breed (an Elite Hubspot Solutions Partner) and a former Senior Manager at Hubspot, shares a view of partnerships that ties it directly to a focus on the customer and understanding their needs.  His insights underscore the importance of aligning partnerships with customer-focused outcomes, offering listeners valuable perspectives on leveraging these relationships to drive business success.Discover hiring insights with other leaders on The Talent GTM podcast. If today’s conversation piques your inter...2024-04-1247 minThe Talent GTM PodcastThe Talent GTM PodcastMastering the Art of Securing Your Next Leadership Role—With the Future in MindLanding a job at the top isn't easy, especially when you're aiming for leadership or executive positions. Transitioning from a high-level role to the uncertainty of finding your next opportunity can be a humbling experience. That's why we're sitting down with Kenny Scannell, a master in navigating the complexities of the executive job market. Kenny isn’t just about matching you with a job that fits your skills; he's focused on making sure your next role paves the way for the one after that. We’ll share solid tips on how to catch the eye of companies looki...2024-03-2727 minThe Talent GTM PodcastThe Talent GTM PodcastLanding Can't-Miss HiresHow can a sales leader make the best possible hires - all of the time?    Josh Roth, VP of Revenue and Global Head of Pre-Sales for Pipefy, makes a compelling case for the importance of having an always-on approach to talent acquisition and staying vigilant for bar-raising hiring opportunities in the market.  In this episode, he also shares his view of gut decisions when properly framed by an organized initial interview and rooted in genuine curiosity about talent from different walks of life.  This is a great episode for both hiring leaders looking to improve their recruiting skill...2024-02-2344 minThe Talent GTM PodcastThe Talent GTM PodcastHiring Trends: A 2024 Snapshot (Part 2)Let's face it, the way we hire and find candidates hasn't kept up with the times, and it's a big reason recruiters often get a bad rap in our industry. The whole process of collaboration feels broken and old-fashioned. But this past year has been a game-changer, showing us that for growth to be sustainable, our hiring strategies need to be both predictable and effective. In this episode, Krissy teams up once again with Jaycie Bruder from Monarch Search, to explore how you can effectively leverage recruiting partnerships for results that are not only successful but enjoyable. Now more...2024-02-2328 minThe Talent GTM PodcastThe Talent GTM PodcastHiring Trends: A 2024 Snapshot (Part 1)In recent years, the hiring landscape has undergone a whirlwind of changes—from the hiring boom of 2021 to a wave of layoffs, culminating in a shift towards more sustainable growth strategies. This dramatic journey from rapid expansion to a focus on responsible growth has left many wondering, what the heck is going to happen next.In this episode, we sit down with Jaycie Bruder, CEO and Founder of Monarch Search, who brings unparalleled insights into the hiring industry. We've teamed up with Jaycie for a compelling two-part series to dissect the past, present, and what lies ahead. Ar...2024-02-0923 minThe Talent GTM PodcastThe Talent GTM PodcastBuilding Strong and Cohesive TeamsWhat does it mean to be a people-centric revenue leader? Where do many get this concept wrong? In this episode, Tiffany Jensen, an executive sales & marketing leader (and former colleague of Chuck's at ON24), talks about the importance of taking the time to listen and understand your people—treating them with dignity and respect, while staying anchored in clear communication about expectations and goals.This is an excellent episode to tune into for any new managers or leaders struggling to keep a constructive focus on the team in a world where expectations for efficient growth are proving to...2024-02-0250 minThe Blueprint RoundtableThe Blueprint RoundtableAre candidates doing interview preparation the right way?Hiring is back but it's harder than ever, for both the candidates and the hiring manager. What used to wow companies isn't working anymore leaving many candidates confused on what they need to do to stand out and prove themselves.This got us thinking - are candidates doing interview preparation the right way? Join Matt, Chuck, and Krissy and they share their biggest takeaways from 2023 and where the market is heading, showing what hiring managers are really looking for. In this episode, you'll get excellent tips on how to not only prep for an interview b...2024-01-1112 minThe Blueprint RoundtableThe Blueprint RoundtableIs cold calling still effective?We all know what happens when a number shows up calling our phone we don't recognize. More than ever recently the level of spam calls have multiplied with phone carrier services enacting special software and algorithms to help alert us to calls we send to voicemail. But this got us thinking - if so much work is going into making sure only individuals you know can reach your phone, is cold calling still going to be an effective sales strategy in 2024 and beyond?Join Matt and Krissy for this episode as they share their views o...2024-01-0406 minThe Talent GTM PodcastThe Talent GTM PodcastHow Sellers can Benefit from Learning to CodeIn a world where AI and automation are making software product building easier than ever, why should sales professionals learn to code?  In this episode, Chuck speaks with Nicolas Deville, a former SaaS Sales Executive and Entrepreneur who recently joined Kaltura to focus on strategic accounts in Europe. We'll hear Nic argue that learning to code helps sellers improve their systems thinking for working complex deals, better support their own work efficiency, and improve their ability to understand the products they sell.Do you agree? Listen to this episode to find out.Discover h...2023-12-2048 minThe Talent GTM PodcastThe Talent GTM PodcastBuilding a Great Culture in a Remote WorldIt's no secret that companies have struggled with how to engage employees in a remote world. And recently there have been some bold statements in the business world highlighting how remote work is a problem in and of itself, even some daring to say it doesn't work. What makes this even more confusing is the studies coming out are all over the board in their results.On this episode of the Talent GTM podcast, Krissy talks with Glenn Swindell, Americas VP of e-commerce at Verifone, and the success he's having in building a great culture with remote...2023-12-1559 minThe Blueprint RoundtableThe Blueprint RoundtableCan a candidate have too much experience?Finding the perfect candidate for a role is hard, but can they be too perfect? Is there a red flag for too much experience or someone in a senior role applying for a junior to mid-level role?This is one of the few roundtable episodes where we don't all agree but have some great tips and takeaways for hiring managers and also candidates who fall into this category. Make sure to listen in and leave a comment with any tips you might have. Happy hiring!Enjoy the debate? Share your 💡's below. Dive deep...2023-12-1408 minThe Talent GTM PodcastThe Talent GTM PodcastAre your Reps Ready for Onsites?As companies across industries return to the office, tech sellers are seeing new opportunities to get in front of their prospects to build relationships to close larger and more strategic deals.  But are they ready to do so? In the latest Talent GTM episode our guest Lee Hacohen,  Head of Sales at Regie.ai,  has substantial experience building enterprise sales teams.  Listen in as he shares guidance for sellers today to get back in the field and run more effectively on-site.Discover hiring insights with other leaders on The Talent GTM podcast. If today...2023-11-2034 minThe Blueprint RoundtableThe Blueprint RoundtableDo we Focus too Much on Industry Experience? Part 2The first part of this episode was a real hit, and it's no surprise, considering the tough hiring challenges companies are facing. While opinions on these challenges may differ, one thing is crystal clear: we're in the midst of a massive hiring shift, and the old ways just won't cut it anymore.Get ready for Part 2, where we'll delve even deeper into the burning question: "Are we placing too much emphasis on industry experience?" We'll also explore how the interview process needs to step up its game to stay competitive.Join us for this episode...2023-11-1608 minThe Talent GTM PodcastThe Talent GTM PodcastHiring an Early Stage CSMWhy is the Customer Success function getting more attention in the market today? Is this translating into more hiring demand? And what skills does a "founding CSM" need to execute well in early-stage environments?It was fun to discuss with our former colleague, John Gleeson, a former CS leader who is now running his own venture firm, SuccessVP.Discover hiring insights with other leaders on The Talent GTM podcast. If today’s conversation piques your interest subscribe to our podcast on Spotify, Apple Podcasts, or our website, and never miss an episode. Together, let's master th...2023-11-0348 minThe Blueprint RoundtableThe Blueprint RoundtableDoes one Sales Methodology Trump them all?Buyers are changing the way they buy, and it's making us rethink our strategies. This got us wondering if there's a top-notch sales methodology that outshines the others. But maybe the bigger question is, are the sales methodologies still relevant?Tune into this week's episode of the Blueprint Roundtable to hear our thoughts.Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiring, and recruiting by subscribing to Spotify, Apple Podcasts, YouTube our website, and...2023-11-0207 minThe Blueprint RoundtableThe Blueprint RoundtableWhat Is The Fastest Onboard A New HireNothing is more important then getting a new hire up to speed, to hit the ground running as soon as possible. But how you do this and what is expected from the new hire is often where opinions and results vary. And that's this week's question on the Blueprint Roundtable - "What is the quickest way to effectively onboard a new hire?"Join Krissy, Matt, and Emily as they share their perspectives with solid tips and best practices that are guaranteed to get your new hires in a position for success. While role and seniority a...2023-10-1210 minThe Blueprint RoundtableThe Blueprint RoundtableHow Do You Prepare For Your First Sales Role?Join us on the Blueprint Round Table as we dive into the practical aspects of "Navigating Your First Sales Role." In this conversation, experienced sales professionals Krissy Manzano and Emily Bell share their valuable insights to help you excel in your sales career, whether you're just starting or looking to enhance your skills.From mastering product knowledge, understanding your competition, and navigating market dynamics to efficient time management and effective prospecting, this episode provides a roadmap for success in the sales world.If you're looking to make a significant impact in the field of sales...2023-10-0508 minThe Blueprint RoundtableThe Blueprint RoundtableIs Coaching Candidates During The Interview Ethical?Interviewing can sometimes feel like a strategic game, where both sides are cautious, aiming to unravel each other's backgrounds and intentions. Initially, the company may hold more bargaining power, but as the interview progresses, gut feelings and potential pitfalls often become recurring themes. Instead of genuinely grasping a candidate's valuable skills and behaviors, interviewers sometimes focus on these to eliminate rather than understand.It's important to note that no two interviews are identical, yet there are moments when interviewers expect candidates to almost read their minds or intuit the next step. This leads us to this week's...2023-09-2804 minThe Talent GTM PodcastThe Talent GTM PodcastConsultants: Overhyped or Indispensable?In today's rapidly evolving business landscape, the demand for subject matter expertise has never been more critical for growing organizations. Many of these companies turn to consultants, hoping these professionals will provide unbiased insights while tackling challenges and driving business growth. However, the growing number of people entering the consulting arena raises the question: Are consultants truly as indispensable as they're made out to be?In this episode of the Talent GTM podcast, Krissy engages in a candid conversation with Franklin Williams, a seasoned sales leader and consulting expert. Together, they explore what sets exceptional consultants apart...2023-09-2252 minThe Blueprint RoundtableThe Blueprint RoundtableHow Do You Run an Effective Stealth Search?We can acknowledge that recruiting and hiring are difficult, time-consuming endeavors that can be draining. However, what poses an even greater challenge is conducting a covert search operation. Join Chuck, Krissy, and Matt as they delve into the intricacies of executing an efficient stealth mode search. They'll shed light on the potential pitfalls to navigate, underscore the critical importance of a well-structured process, and emphasize the significance of delivering an exceptional candidate experience. Tune in for invaluable insights on this subject.Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiri...2023-09-2106 minThe Talent GTM PodcastThe Talent GTM PodcastReimagining Women in the Business WorldJoin us for a captivating episode of the Talent GTM podcast featuring a remarkable guest, Melissa Moody from Wednesday Women. In this episode, we explore the dynamic world of re-imagining women in business. Discover how Melissa and her co-founder Leslie sparked a movement on LinkedIn, showcasing extraordinary female leaders every Wednesday. Learn why it's not just another female-owned organization, but a platform for everyone to witness authentic, diverse success stories for other women.Explore the importance of showing, not just telling, how women can thrive in various roles and industries, breaking free from the one-size-fits-all narrative. As...2023-09-1553 minThe Blueprint RoundtableThe Blueprint RoundtableHow valuable is having a Masters after you have a working history?Is having an MBA valuable after you have a working history? That's the topic and question we have on today's Blueprint Roundtable. Join Matt, Krissy, and Chuck as they share personal insights, tips for standing when getting your MBA, and some realistic expectations everyone who goes after this graduate degree should have.Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiring, and recruiting by subscribing to Spotify, Apple Podcasts, YouTube our website, and never miss an...2023-09-1413 minThe Blueprint RoundtableThe Blueprint RoundtableIs LinkedIn Recruiter the Most Valuable Primary Recruitment Tool?As technology continues its rapid advancement, a plethora of new sourcing tools have emerged, providing recruiters (both internal and external) with an array of options to connect with talent. This prompts a pertinent question: Is LinkedIn still the ultimate platform for discovering and engaging with top-tier candidates? To shed light on this inquiry, we've enlisted the expertise of our LinkedIn Recruiter guru, Lizzy Castro. Additionally, Emily will enlighten us about some exciting tech innovations worth exploring.Don't miss out on this week's Blueprint Roundtable, where the entire discussion unfolds. Join us for a comprehensive exploration o...2023-09-0811 minThe Blueprint RoundtableThe Blueprint RoundtableShould Hiring for Potential or Experience Be Focus?Welcome to a captivating episode of the Blueprint Round Table podcast as host Krissy Manzano leads a discussion with her fellow hosts, Lizzy and Emily. Together they are tackling the timeless dilemma faced by recruiters and hiring managers: Should they prioritize a candidate's potential and ability to learn or their proven industry experience? Tune in to explore the nuances surrounding this topic, from the role of experience in leadership positions to the benefits of fresh perspectives brought by candidates from different industries. Discover why the obsession with experience might not always lead to success and ho...2023-08-3111 minThe Talent GTM PodcastThe Talent GTM PodcastHiring Marketers and "the Project" - Discussion with Scott BrownThe "project" ask in marketing hires provokes a lot of negative feelings.  Nobody wants to do free work for a company for the "privilege" of being considered as a potential hire.In this episode our guest, Scott Brown, a seasoned technology marketer with more than 20 years of experience in both early stage as well as companies like Google, Facebook, and Cisco, explains why project assignments, when done correctly, can be a vital tool for making great marketing hires and getting concrete confirmation of the right skills being a place to execute in the role. In this episode, w...2023-08-1842 minThe Blueprint RoundtableThe Blueprint RoundtableRemote vs. Onsite Work: Is there an impact on hiring and employee performance?The way we work has transformed dramatically since the COVID-19 outbreak. Remote work became a global necessity during the pandemic, leading to success for both businesses and individuals. Fast forward almost four years, and we're witnessing a new trend: a mix of remote and office work.In this podcast episode, we're diving into this question: Is the traditional office rebounding and is there an impact on hiring and employee performance? Join our hosts, Emily, Chuck and Krissy, as they debate the topic. They'll cover everything from the benefits of starting a job in person, which helps build...2023-08-1714 minThe Talent GTM PodcastThe Talent GTM PodcastSales Development Today - Discussion with David BreshearsGiven trends in AI & customer acquisition spend, the role of the traditional outbound Sales Development Rep can feel under assault.  In this podcast, David Breshears shares with us his perspectives regardingThe ongoing importance of sales development specializationWhy multi-channel and phone-based proficiencies still matter deeplyWhen to think about hiring your first Sales Development reps, and how to identify great talentWhether you're teetering on the decision of bringing in a sales development professional or seeking a novel outlook on effective role implementation, be sure to tune in.Discover hiring insights with other leaders on The T...2023-08-1140 minThe Blueprint RoundtableThe Blueprint RoundtableShould employers post the salary range in job descriptions?Being transparent and sharing the salary range within a job description is something we all agree is attractive but companies still hesitate to put out there. In this episode of the Blueprint Roundtable, we are digging into the why. We unravel the reasons behind this reluctance among companies and hiring managers even before the interview stage. Does this hesitation help or hinder the interview process? Can salary transparency inadvertently attract the wrong candidates or lead to unrealistic demands from applicants, expecting the top-end compensation?Moreover, we explore the potential risks asso...2023-07-2809 minThe Blueprint RoundtableThe Blueprint RoundtableWisdom is the result of hard-earned experiencePrepare to dive into the depths of wisdom and resilience on this week's captivating episode of the Blueprint Roundtable. Hosted by Lizzy Castro, join  Matt and Krissy as they unravel the profound topic of how hard-earned experiences shape our journey toward wisdom.Through storytelling and personal anecdotes, Matt and Krissy share part of their journey, revealing the invaluable lessons they've learned during challenging times. Discover their secrets to harnessing adversity, using it as a catalyst for personal growth and inner strength.Be prepared to be inspired as they share their time-tested strategies for not just s...2023-07-1306 minThe Talent GTM PodcastThe Talent GTM PodcastRecruiting Rewired: Embracing the Future of Talent AcquisitionCurious about the future of the recruiting industry and how to navigate the changes ahead?Joined by James Hornick, Chief Growth Officer at Hirewell, we discuss how to adapt and seize future opportunities. With his extensive experience in the industry, James brings a wealth of knowledge and fascinating insights. He covers everything from contingency recruiting to the potential market comeback and even the evolution of candidate and job skillsets.Expect an engaging and sometimes hilarious conversation that sheds light on the past, present, and future of recruiting. Join us for this intriguing episode as we...2023-07-0737 minThe Blueprint RoundtableThe Blueprint RoundtableManaging an ATS backlogFeeling the urgency to hire, but drowning in a sea of countless applicants for the role? Don't worry, we've got your back!Tune in to the latest episode of the Blueprint Roundtable, where our team dives into actionable strategies for effectively managing inbound applicants. Learn how to conquer the daunting task of sifting through the backlog while ensuring that you don't overlook that hidden gem among the crowd, all while still having ample time to engage in effective outreach to passive candidates.Join us as we provide practical advice and invaluable insights on navigating this...2023-07-0606 minThe Blueprint RoundtableThe Blueprint RoundtableCan someone be overqualified for a role?Welcome to another episode of The Blueprint Roundtable! In this episode, Krissy Manzano takes the lead as our host, joined by Matt Lewers and Chuck Brotman. Together, they tackle the intriguing question: Can someone be overqualified for a job they apply for? The conversation revolves around the perception of over-qualification and its impact on the hiring process. Matt shares his changed perspective, while Chuck brings up the issue of age bias. Join us for an insightful discussion as we delve into the complexities of job qualifications.Enjoy the debate? Share your 💡's below. Dive...2023-06-2911 minThe Blueprint RoundtableThe Blueprint RoundtableShould board members & investors be involved in interviewing ICs?In this thought-provoking podcast episode, Matt Lewers, Krissy Manzano, and Chuck Brotman delve into a pressing question that many businesses face: Should board members and investors be part of the hiring process for individual contributors? Join the conversation as they explore the pros and cons of involving high-level stakeholders in the hiring process. Discover the nuances, challenges, and considerations surrounding this topic as the team engages in a lively discussion. Whether you're a hiring manager, a business owner, or simply interested in the dynamics of building a team, this episode offers valuable insights into the ro...2023-06-2908 minThe Talent GTM PodcastThe Talent GTM PodcastShould board members & investors be involved in interviewing ICs?In this thought-provoking podcast episode, Matt Lewers, Krissy Manzano, and Chuck Brotman delve into a pressing question that many businesses face: Should board members and investors be part of the hiring process for individual contributors? Join the conversation as they explore the pros and cons of involving high-level stakeholders in the hiring process. Discover the nuances, challenges, and considerations surrounding this topic as the team engages in a lively discussion. Whether you're a hiring manager, a business owner, or simply interested in the dynamics of building a team, this episode offers valuable insights into the ro...2023-06-2908 minThe Talent GTM PodcastThe Talent GTM PodcastCan someone be overqualified for a role?Welcome to another episode of The Blueprint Roundtable! In this episode, Krissy Manzano takes the lead as our host, joined by Matt Lewers and Chuck Brotman. Together, they tackle the intriguing question: Can someone be overqualified for a job they apply for? The conversation revolves around the perception of over-qualification and its impact on the hiring process. Matt shares his changed perspective, while Chuck brings up the issue of age bias. Join us for an insightful discussion as we delve into the complexities of job qualifications.2023-06-2211 minThe Talent GTM PodcastThe Talent GTM PodcastHow To Nail Your AE Job Search in 2023It's well known that B2B sales job seekers face a more challenging job market today than for much of the last few years.  That said, there are still numerous companies in hiring and growth mode.  What's the right mindset to bring to a job search to maximize opportunities for success?In our discussion with Rachel Shi, a strategic account executive at Metadata who previously worked for Vidyard, Hootsuite, and eSSENTIAL Accessibility, we discuss:Defining a job seeker's ICP, including ways to do research to find the right companiesThe importance of understanding the psychology of hiring le...2023-06-1642 minThe Talent GTM PodcastThe Talent GTM PodcastNetworking for Job Seekers: How to Build Meaningful Connections and Land Your Dream JobFiguring out what you really want to do workwise let alone what jobs you should apply for can be overwhelming. Where do you start and how do you know if you're choosing the right career path? In this episode, Krissy and our guest Alexis Scott, Founder of The Fairy Job Mom, define what networking means and explore effective and noneffective techniques as the initial step towards uncovering your desired career path. We also tackle the challenge of selecting the right job opportunities from a seemingly overwhelming array, providing insights that increase your chances of securing callbacks. 2023-06-0958 minThe Blueprint RoundtableThe Blueprint RoundtableNavigating Tough TimesIn this episode, we'll explore practical strategies, share personal stories, and offer valuable insights to help you overcome obstacles and emerge stronger. Whether you're facing difficulties in your personal life, career, or society at large, our expert guests and hosts will provide down-to-earth advice and inspiring anecdotes to guide you toward resilience, adaptability, and a brighter future. Tune in and discover how to navigate tough times with determination, practicality, and renewed hope.Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiring, and recruiting by subscribing to Spotify...2023-06-0810 minThe Talent GTM PodcastThe Talent GTM PodcastMaximizing Talent: Strategies for Development and RetentionWhen the pressure is on to achieve more with less, it's easy to overlook the importance of investing in and strategizing with your existing employee base.Join Krissy and our guest, Cara Isaacs, HR Business Partner at Invoca, as they tackle the challenges and significance of nurturing talent and unveil innovative strategies for retaining top performers. In this episode, you'll learn how managers and leaders can invest in their talent, even with limited resources, by fostering meaningful conversations, identifying growth opportunities, and instilling a profound sense of purpose. Discover hiring in...2023-06-0248 minThe Blueprint RoundtableThe Blueprint RoundtableDo we focus too much on industry experience when hiring?Hiring the right candidate can be a daunting task. What exactly should you be looking for? What criteria will set them up for success in your organization? In the pursuit of finding the perfect candidate, many hiring processes heavily emphasize industry experience. But is this focus on industry expertise limiting our ability to identify truly exceptional talent? On this episode, we explore the question of whether industry experience should be the ultimate determining factor in hiring decisions.Through compelling data, real-life examples, and actionable insights, this episode encourages listeners to question the status quo and r...2023-05-2510 minThe Talent GTM PodcastThe Talent GTM PodcastTaking the Risk out of HiringOverhiring is no longer an option. In today's market—where budgets are increasingly limited, and responsible growth is essential—getting every new hire right the first time has never been more critical.On this episode, Krissy Manzano is joined by Kendra Morales, former CCO at Candidate Labs, as they delve into the evolving landscape of recruiting and hiring. Together, they explore the key shifts taking place and unveil proven strategies that companies can implement to minimize the risk of hiring the wrong individuals.This is one episode you definitely don't want to miss!Disc...2023-05-1957 minThe Blueprint RoundtableThe Blueprint RoundtableShould Job Seekers Reduce their Comp Expectations?On this episode we delve into the intricacies of compensation negotiation, exploring the factors that shape job seekers' outlook.Through candid discussions, expert insights, and real-world examples, we unravel the ever-changing landscape of the job market. From economic trends to global events, join us as we analyze the forces at play and provide practical strategies to help job seekers navigate compensation negotiations with confidence.Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiring, and recruiting by subscribing to Spotify, Apple Podcasts, Y...2023-05-1812 minThe Talent GTM PodcastThe Talent GTM PodcastWhat is Community-Led Growth and Its Impact on HiringCommunity-led growth has become a popular concept in tech (both B2B and B2C), referring to ways that companies leverage constituencies that include customers, partners, prospects, and others to generate sustainable growth for the business.In this podcast, we speak with Leslie Greenwood, founder of Chief Evangelist Consulting, who shares more on community, where it typically sits within a business, and some of the skills & behaviors that make for being a great practitioner of a community manager in a business.Discover hiring insights with other leaders on The Talent GTM podcast. If today’s co...2023-05-0836 minThe Blueprint RoundtableThe Blueprint RoundtableWhy is GTM hiring changing?If you're interested in the business world, you've probably heard of "Go-to-Market" (GTM) hiring. With technology constantly advancing, the way companies approach GTM hiring is changing like never before.In this episode of the Blueprint Roundtable, we dive deep into this topic, discussing how companies are now requiring more specialized skills for each role as they continue to expand and multiply by the thousands.But why are these changes happening? What are the benefits and drawbacks of this approach? Tune in to find out! Whether you're a business owner, a job seeker, or just curious...2023-05-0412 minThe Talent GTM PodcastThe Talent GTM PodcastHiring for Diversity and Why You're Making it WorseA game-changing episode that exposes the harsh reality behind the seemingly noble initiative of hiring for diversity. What was once a genuine effort to revolutionize the workforce has now turned into a mere fear-driven obligation, ultimately leading to ineffective results and even discrimination.It's time to address the elephant in the room - companies are rushing to adopt diversity without acknowledging the deep-rooted challenges that are holding them back. In this episode, Lionel and Krissy explore the root causes of this issue and offer insightful tips on promoting and creating a fair and diverse workplace.  By providing p...2023-04-2853 minThe Blueprint RoundtableThe Blueprint RoundtableWhy are Hiring Timelines Getting LongerOn this week's episode of the Blueprint Roundtable, we tackle the question that's been on everyone's mind: why are hiring timelines getting longer? This delay can be frustrating for both job seekers and employers alike. We'll explore the various factors that have contributed to this trend, from the rise of remote work to the increasing competition for top talent. Whether you're a job seeker or an employer, we'll provide practical solutions to help you navigate these challenges and optimize your hiring process.Join us as we tackle this important issue and provide expert insights on h...2023-04-2712 minThe Talent GTM PodcastThe Talent GTM PodcastThe Place of Industry Background in GTM Hiring: Discussion with Cara FellemanIt's understandable that revenue leaders often prioritize hiring salespeople with a deep background in a specific vertical or industry. But does this result in better sales hires?  Conversely, should it be avoided altogether if industry background has often impeded learning how to challenge existing norms? In this podcast, Blueprint Co-Founder and VP of Sales, Chuck Brotman, speaks with Cara Felleman, an early-stage sales leader and tech investor, to get her insights on topics ranging from team building in the CPG tech space to women in leadership roles.Discover hiring insights with other leaders on The Ta...2023-04-2149 minThe Talent GTM PodcastThe Talent GTM PodcastWhat Does Product-Led Growth (PLG) Mean for Sales Hiring?Product-led Growth, or "PLG," has become a common buzzword in B2B tech, referring to a means of using the product itself to acquire and expand client revenue. In a world that is increasingly prioritizing efficient growth, what are the implications of this movement for sales hiring and GTM investments in general?In this podcast, Brendan Short, founder & CEO of Groundswell, shares with us:A brief narrative of PLG history and conceptsHow it's impacting investments in sales hiringWhat competencies in sellers tend to get higher prioritization in a PLG worldGive it a listen!2023-04-0731 minThe Blueprint RoundtableThe Blueprint RoundtablePermission to PivotAre you feeling stuck in your current job or itching for a change, but worried about making a bad decision? You're not alone. In this episode of the Blueprint Roundtable, we'll be exploring the idea of giving yourself permission to pivot.Many people are held back by the fear of taking a step in a new direction that might set them back or leave them in a less prestigious position. But what if we told you that being strategic is the key to a successful pivot? It's not about where you currently rank on the totem pole...2023-04-0511 minThe Talent GTM PodcastThe Talent GTM PodcastFrom Wall Street to Tech - A Discussion with Elizabeth AndrewIt is known that the tech world does not always understand career changes and non-linear narratives.  Elizabeth Andrew worked as a financial services revenue leader for Wells Fargo, building her sales playbook and coaching her sellers before leaving the industry to focus on raising a family and serving her community in voluntary positions.This podcast discusses her narrative and the challenges and opportunities she found transitioning back into tech leadership.Discover hiring insights with other leaders on The Talent GTM podcast. If today’s conversation piques your interest subscribe to our podcast on Spotify, Apple Pod...2023-03-3153 minThe Blueprint RoundtableThe Blueprint RoundtableDo Women Have less Opportunities in the Workplace?As we near the end of Women's History Month, we thought it would be fitting to address a question that's been on many people's minds: do women still face fewer opportunities in the workplace today? Join us for an insightful podcast episode where we'll delve into the reality of this issue and explore personal experiences to shed light on the matter.Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiring, and recruiting by subscribing to Spotify, Apple Podcasts, YouTube 2023-03-3013 minThe Talent GTM PodcastThe Talent GTM PodcastWhat is Successful Career Pathing?Even in the age of side hustles, it's common for talent to focus on traditional narratives about career success.Ryan Williams launched a successful coaching practice on the backs of prior success as a sales leader and operator. In this podcast, we discuss:Why mastering your current job is key to developing a more strategic mindset that can help you cultivate a more purposeful careerHow unique life circumstances can help impact future leadership roles - and what leaders can do to promote career developmentHow risk-taking & aspirational thinking about career can open up new opportunitiesDiscover...2023-03-2458 minThe Blueprint RoundtableThe Blueprint RoundtableHow do you Run an Effective Role PlayTrying to hire the best talent for a role can sometimes feel like a shot in the dark, especially when they are entry-level. But when you have the right hiring process in place, you can identify an individual's true potential and ability with more certainty.On this episode, we will explore the ins and outs of an effective role-play process for candidates. Our expert guests will share their valuable insights and tips on how to run a successful role-play, ensuring you find the best talent for the job.Whether you are a recruiter or a...2023-03-2310 minThe Talent GTM PodcastThe Talent GTM PodcastMyths, Truths, and Lies About Becoming an EntrepreneurBeing an entrepreneur is hard but it's even harder trying to figure out if you're cut out to be one. Tune in to this episode of Myths, Truths, and Lies about becoming an Entrepreneur as Stacie, Monica, and Krissy share their personal journeys of becoming their own bosses. They discuss the realities of entrepreneurship and what is actually possible, from unexpected events to hard truths. If you're a working mom or a woman navigating your next career move, this is the episode you simply cannot afford to miss. And guess what? We're here to tell yo...2023-03-171h 04The Blueprint RoundtableThe Blueprint RoundtableWhat is an Ideal Candidate Profile?Listen as we dive into the topic of an ideal candidate profile. Join Chuck, Matt, and Krissy from the Blueprint team as they discuss its purpose, key components, benefits, and why it’s crucial to have one in place to have a clear to make effective hires.Whether you’re an employer looking for your next candidate or a job seeker wanting to understand what employers are seeking, this episode is for you. Tune in to learn how to create an ideal candidate profile that can help you find the right fit for your team or career. 2023-03-1611 minThe Talent GTM PodcastThe Talent GTM PodcastHiring for Potential in PresalesTo the novice market observer, it may seem like it's time for sales organizations to reduce their use of sales engineering resources to lower customer acquisition costs and demand more product "self-sufficiency" in their sellers.  It's flawed thinking.As Yuji Higashi, the co-founder of the Presales Collective and a former presales leader at multiple successful startups, thinks many companies instead may be looking to invert the traditional relationships between SC/AEs to optimize for today's buyers - who demand a significantly higher level of product and solution acumen from sales teams.In this podcast, Y...2023-03-1040 minThe Talent GTM PodcastThe Talent GTM PodcastFinding Talent in Plain Sight"Functional expertise can be taught if the hunger is there," Russell Scherwin shared with us during a recent GTM podcast discussion.Wanting to hire for aptitude is not an uncommon aspiration.  But Russell, a former basketball scout & software engineer who went on to executive-level GTM roles with IBM and other VC & PE backed companies, shares some unique insights about what this means in practice and the required process.In this podcast, Russell shares:Why tenacity, integrity, and curiosity is imperative for hiringBeing crystal clear on hiring needs to mitigate bias and find the bestHow g...2023-03-0350 minThe Blueprint RoundtableThe Blueprint RoundtableThe Power of the Candidate ExperienceIn this episode, we explore the importance of candidate experience and how it can influence an organization's ability to attract and retain top talent. Our team shares tips and best practices for creating a positive candidate experience, from the application process to onboarding and beyond. Whether you're a hiring manager, HR professional, or a job seeker, this episode provides valuable insights into the power of candidate experience and how it can impact your success in today's job market. Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiring, and recruiting by su...2023-03-0215 minThe Talent GTM PodcastThe Talent GTM PodcastRebounding After a LayoffIn this week's episode, we delve into a topic that has become all too common recently - getting laid off. Losing a job can be a significant challenge, but it's important to remember it's not the end of the world. Join us as our guest, MC Lewers, shares her insights and advice on how to bounce back and come out stronger on the other side. Don't miss this empowering and informative episodeDiscover hiring insights with other leaders on The Talent GTM podcast. If today’s conversation piques your interest subscribe to our podcast on Spotify, Apple Po...2023-03-0138 minThe Talent GTM PodcastThe Talent GTM PodcastMaximizing Efficiency with Fractional Leaders and ContractorsIn this week's episode, we're joined by Jake Dunlap, the CEO and Founder of Skaled. Tune in as we delve into the topic of maximizing fractional leadership and utilizing industry specialists to maintain growth in challenging economic times. Don't miss out on this insightful discussion!Discover hiring insights with other leaders on The Talent GTM podcast. If today’s conversation piques your interest subscribe to our podcast on Spotify, Apple Podcasts, or our website, and never miss an episode. Together, let's master the art of GTM leadership and hiring practices. #TalentGTM2023-02-2436 minThe Blueprint RoundtableThe Blueprint RoundtableDo candidates still need to give a two week notice?Join us this week as we discuss whether a two-weeks notice from candidates in today's market.Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiring, and recruiting by subscribing to Spotify, Apple Podcasts, YouTube our website, and never miss an episode. Where perspectives transform into practice—this is the Blueprint Roundtable. #BlueprintRoundtable2023-02-2309 minThe Blueprint RoundtableThe Blueprint RoundtableWhat is a Taboo Topic in Recruiting that No One Addresses Directly?On this week’s episode, we delve into some of the taboo topics in recruiting that are not often discussed openly.Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiring, and recruiting by subscribing to Spotify, Apple Podcasts, YouTube our website, and never miss an episode. Where perspectives transform into practice—this is the Blueprint Roundtable. #BlueprintRoundtable2023-02-1611 minThe Blueprint RoundtableThe Blueprint RoundtableHow important is it for a candidate to send you a thank you note after the interviewThere seems to be some disagreement about what is expected of a candidate in terms of interview etiquette, but there are also some common expectations that most hiring managers have. In this episode, we discuss the tradition of sending a thank you note after an interview and whether it is a necessary part of the process.Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiring, and recruiting by subscribing to Spotify, Apple Podcasts, YouTube our website,...2023-02-0909 minThe Blueprint RoundtableThe Blueprint RoundtableIs Back Channeling Ethical?On this week's episode, we discuss the practice of back-channeling candidates and whether it is considered ethical or not.Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiring, and recruiting by subscribing to Spotify, Apple Podcasts, YouTube our website, and never miss an episode. Where perspectives transform into practice—this is the Blueprint Roundtable. #BlueprintRoundtable2023-02-0315 minThe Blueprint RoundtableThe Blueprint RoundtableIs It A Red Flag If A Candidate Does Not Have LinkedInSocial media has blown up over the last decade with LinkedIn topping the charts on the professional side. But if a candidate doesn't have a LinkedIn page, should hiring managers be concerned?Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiring, and recruiting by subscribing to Spotify, Apple Podcasts, YouTube our website, and never miss an episode. Where perspectives transform into practice—this is the Blueprint Roundtable. #BlueprintRoundtable2023-02-0311 minThe Blueprint RoundtableThe Blueprint RoundtableShould Athletic Experience be a key factor in hiring?Join us as we talk about the effectiveness of hiring athletes for sales positions, and whether or not athletic experience should be considered a key factor in the hiring process.Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiring, and recruiting by subscribing to Spotify, Apple Podcasts, YouTube our website, and never miss an episode. Where perspectives transform into practice—this is the Blueprint Roundtable. #BlueprintRoundtable2023-01-1909 minThe Blueprint RoundtableThe Blueprint RoundtableIs moving from a Management role to an IC role a red flag?For some time, people have tried to identify warning signs on a resume before interviewing candidates. In today's episode, Krissy, Matt, and Emily address one of the most debated warning signs: when a candidate has transitioned from a management role to an individual contributor role and discuss whether this should really be viewed as a red flag.Enjoy the debate? Share your 💡's below. Dive deeper into the world of interviewing, hiring, and recruiting by subscribing to Spotify, Apple Podcasts, YouTube 2023-01-1211 minThe Talent GTM PodcastThe Talent GTM PodcastBreaking into Presales - Mattie StremicPresales professionals - often known as Sales or Solutions Engineers - perform vital work within SaaS organizations by ensuring sales teams achieve deep understanding of client's needs relative to the technical capabilities of their product sets.   Presellers thus provide exceptional value for customers - ensuring great deals get done - while also helping companies sell the full value of their solutions. In this episode, Mattie Stremic, the Head of Academy Programming at the PSA (a division of the Presales Collective), shares how she got into presales herself, some of the key skills required for success in the ro...2022-05-1934 min