Shows
Search with CandourGoodbye to continuous scroll and Universal Analytics with Mark Williams-CookSponsors:
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Mark and Jack reunite in the Candour studio to say goodbye to Universal Analytics and Google's continuous scroll, discuss why Bing's index is more important than you think and why AI Overviews are now showing for fewer than 7% of queries.
Time stamps:
00:00:11 - Intro
00:01:14 - Sponsor: SEO Testing
00:05:00 - Sponsor: Search ‘n’ Stuff
00:07:30 - In loving memory…
00:08:18 - RIP to Google’s continuous scroll
00:14:09 - RIP to Universal Analytics
00:16:06 - Prompt injection leads to...
2024-07-2244 min
Standard Deviation PodcastData ClassroomsFrom our Sponsors at Simmer- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase- The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Mentioned in this episode- Learn more about mobile app optimisation on Juliana's blog- Learn more about the latest in digital analytics on Simo's blog- PWA, iOS17, and the DMA Connect with Krista Seiden- Twitter- Linkedin- Her Courses & services - For the courses, she was very generous to...
2024-03-181h 01
Audience Architect podcastUncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4In this enlightening episode of the Audience Architect podcast, we dive deep into the world of digital metrics, focusing on the monumental transition from Universal Google Analytics to Google Analytics 4 (GA4). Our expert guest, data analyst Caitlin McCluskey-Fitch sheds light on the major paradigm shifts accompanying this change, elucidating the new features and capabilities of GA4, and why it's set to redefine how we understand and interpret online audience behaviors. Whether you're a seasoned analytics pro or just dipping your toes into digital data, this episode offers valuable insights into the future of web analytics.Caitlin...
2023-09-0444 min
Search Engine Journal ShowGoogle Analytics 4 - More Than SEO with Krista Seiden - EP 281In the past few episodes, we've discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate campaigns, Google Ads, campaign tracking with IDs, etc.? Krista Seiden of KS Digital and former VP at Quantcast joined me on the SEJ Show to discuss the benefits and advantages of GA 4 for paid campaigns plus other opportunities digital marketers will face with the sunsetting of Google Analytics UA. One of the misconceptions is that this product just isn't there yet, and I...
2022-08-1553 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerTraining on Google Analytics 4 with Krista SeidenIt's been announced, and we need to ramp up our understanding and implementation of Google Analytics 4. In part 2 of this interview, Krista Seiden of KS Digital, LLC shares her thoughts on the most significant differences between Universal Analytics and GA4. We explore the larger landscape of features and functions and understand the more flexible data model that GA4 provides. We're in the world of cross-device attribution, and that's been the focus of Google for the last three years. We thoroughly enjoyed our talk with Krista and highly recommended her training courses. We even have a discount code! [00:03:43...
2022-05-2742 minEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerGoogle Analytics 4 Ramp Up with Krista SeidenIt's been announced and we need to ramp up our understanding and implementation of Google Analytics 4. Krista Seiden of KS Digital, LLC shares about her role as project manager of GA4, discusses the history of Google Analytics, and maps implementation of Google Analytics 4. An incredible resource of knowledge of GA4, Krista teaches the foundational concepts of the new platform and the treasure trove of new insights that are coming our way. It's time to get our GA4 game on as we have a year to gather our data before it's gone from Universal Analytics.
2022-05-1549 min
Life after GDPRSteen Rasmussen on The Future of Google AnalyticsLife after GDPR - Ep. #4 - Steen Rasmussen on The Future of Google Analytics In this episode, I get to interview Steen Rasmussen, a well-known digital analytics specialist. Steen is also the Co-founder & Director of Analytics at IIH Nordic and is very active on Twitter and Linkedin, where he shares his knowledge of these topics.In this episode, we discuss:The Introduction of Google Analytics 4The issues with regards to Google Analytics in the EU right nowThe importance to determine the Value of Analytics to your businessAnd much more.Some of the...
2022-04-1254 min
Rankable57. Why You Should Be Unboxing GA4 Now ft. Krista SeidenOn this episode of Rankable, Garrett Sussman hosted Krista Seiden, Founder of KS Digital LLC to discuss the topic “Why You Should Be Unboxing GA4 Now.”GA4 is the newest version of Google Analytics. It’s a massive departure from the existing Universal Analytics. GA4 introduces changes to the UI, reporting, and customization that will benefit the digital reporting for any business. Eventually, GA4 will fully replace Universal Analytics, which is why Krista, who has worked with the Google Product team for the last decade, strongly advocates that organizations begin planning, adopting, and implementing GA4 now. Topics discus...
2021-10-2632 min
Search with CandourEpisode 131: The end of season 1!That's a wrap for season one!
Thank you to all of the guests that have appears on season one of Search with Candour:
Will Critchlow, Nathan Lomax, Emily Brady, Alex Holiman, Gianna Brachetti-Truskawa, Sophie Brannon, Bille Geena, Joe Lenton, Daniel Foley Carter, Dixon Jones, Dom Hodgeson, Jason Barnard, Judith Lewis, Chris Green, Simo Ahava, Krista Seiden, Mordy Oberstein, Roman Sadowski, Lily Ray, Areej AbuAli, Patrick Hathaway, Dawn Anderson, Andrew Optimsey, James Brockbank, Dan Taylor, Kristina Azarenko, Luke Carthy, Kevin Indig, Natalie Mott, Seb Atkinson, Aleyda Solis, Steven van Vessum, Sean Clark, Michael Curtis, Lexi Mills...
2021-10-0407 min
Digital Marknadsföring med Tony HammarlundAllt om nya Google Analytics 4: Martin Winberg #60Den 14 oktober presenterade Google nästa generations analysverktyg. Google Analytics 4.
För att lära mig mer om Google Analytics 4 och vad som skiljer från nuvarande Universal Analytics så bjöd jag på nytt in Martin Winberg.
Det här är en stor uppdatering och något man verkligen behöver ha koll på som marknadsförare. För det är ett stort steg från nuvarande Universal Analytics som lanserades redan 2013.
Google Analytics 4 introducerar ett stort antal häftiga nyheter och funktioner. Däribland en helt ny datamodell som öppnar helt nya möjligheter.
Martin Winberg är en av grundarna till den...
2020-12-2100 min
Search with CandourEpisode 89: Google Analytics 4 (GA4) with Simo Ahava and Krista SeidenIn this episode, you will hear Mark Williams-Cook talking to Simo Ahava and Krista Seiden about GA4 and answering community questions, including:
- What are the best new features in GA4?
- How does GA4 handle cookieless users?
- How is GA4 using AI to help marketers?
- What are some alternatives to GA4?
- Why is GA4 more "user-centric"?
- How is the new event model different?
- Will we still be able to get the same segmentation insight?
- Will users...
2020-11-3045 min
PPC Live The Podcast - The F*ck ups that led to TriumphsEP129 - GA4#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Krista Seiden (@kristaseiden)
Q1 Prior to this chat - were you aware of Google Analytics 4? If so, what did you know?
Q2 Are you doing any planning or implementation of GA4 currently? Have clients asked you about it? For Krista - What is the recommendation for implementing GA4 currently? What are the biggest differences in GA4 from what we are used to?
Q3 Now that you know a little more about GA4, is there a particular aspect of it that is exciting t...
2020-11-1828 min
IT Career EnergizerUse Informal Mentors and Be as Hands-on as Possible with Krista SeidenPhil’s guest on this episode of the IT Career Energizer podcast is Krista Seiden. She is an experienced leader in the digital analytics industry. She has led analytics and optimization at companies such as Adobe, The Apollo Group, and Google. She is also a frequent conference speaker as well as a winner of ‘Digital Analytics Rising Star’ in 2014 and ‘Practitioner of the Year’ in 2015. In this episode, Phil and Krista Seiden discuss how she got into digital analytics and how she used informal mentors and social media to learn and network. She also explains how volunte...
2020-06-0122 min
eCommerce Growth ShowKrista Seiden: The present and future of data analysisIn this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Krista Seiden, a proven B2B/B2C marketing leader with experience in digital marketing, analytics and product management. She has led analytics & optimization at companies such as Adobe, The Apollo Group and Google. Krista is a frequent speaker at global digital marketing and analytics conferences.
Krista Seiden is the Founder & Principal Consultant of KS Digital, an Analytics Consultancy, focusing on Analytics audit and solution design services, as well as digital strategy advising and tr...
2020-03-1400 min
Klik Proces - SEO, CRO, YouTube en VoiceAnalytics Trends 2020 [Krista Seiden van KS Digital]Krista Seiden was keynote bij het MOA Digital Analytics Congres 2019 waarin ze verteld over de Digital Analytics Trends van 2020 (en verder).
2019-11-1228 min
CRO.CAFE EnglishDigital analytics trends: a changing industry and what's next, with Krista SeidenKrista's session at #DAC19:Digital analytics trends: a changing industry and what's next - The digital analytics industry has seen a lot of changes in recent years, both in terms of new products and ways of doing analysis, and how analysts want to use such tools and access data. In this talk, Krista will touch on the shifting trends she's seen and dig into new tools such as Google's App+Web tracking for a glimpse at what the future may look like. Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en w...
2019-11-0428 min
The Analytics Power Hour(Bonus) 1:1 with Krista Seiden: Growth MarketingThat's right. We're trying to grow the reach of this podcast, so we figured we needed to do some growth h---...NO! No. No. NO!!! We're NOT going to use that term. But, it turns out that growth marketing has some interesting concepts. On the one hand, you may think, "Don't I already do that?" And the answer is quite possibly, "Yeah. Pretty much." On the other hand, you may think, "Oh, well that's an interesting lens through which to view the world." And, that is okay, too. Either way, check out this chat Moe had with Krista Seiden f...
2018-04-0310 minThe Analytics Power Hour#029: (Reflections on) The History of Digital Analytics with Jim SternePhilosopher, poet, and essayist George Santayana wrote, "Those who cannot remember the past are condemned to repeat it." We thought we'd have him on to reflect about the history of digital analytics...but he died in 1952. Ambrose Bierce wrote The Devil's Dictionary, which we think is brilliant, so we thought we would have him on...but he died in 1842! Lucky for us, we landed the best of both worlds with very-much-alive philosopher, poet, essayist, DAA founder and chairman, and eMetrics founder Jim Sterne.
People, places, and things mentioned in this episode officially ran a full, certifiable gamut:
T...
2016-02-0251 min
The Present Beyond Measure Show: Data Storytelling, Presentation & VisualizationA Very Present Beyond Measure Holiday Special + Exclusive Listener Gift For this very special 12th holiday episode, we take a trip down memory lane to look at 2015 in review. This episode also features a musical highlight reel from the past twelve shows featuring Tim Wilson, Jim Sterne, Eric Feinberg, Krista Seiden, The Digital Analytics Power Hour Gents and Nuts & Bolts Speed Training. I also offer a very special gift from the heart to my beloved listeners. It's my way of showing my gratitude to you for supporting the show and allowing me to serve you every day in presenting data with impact. You won't hear this anywhere...
2015-12-3027 minThe Analytics Power Hour#024: Women in Digital Analytics with Krista SeidenHave you noticed that neither Michael, Jim, nor Tim are women? They did! But that didn't stop them from taking on the subject of women in digital analytics (with diversions into the subjects of women and scotch, and women in professional poker). Joining them for this episode (because they may be a little misguided at times, but they're not absolute morons) was Krista Seiden from Google. Krista is a notable woman in analytics...but that is the LAST way she ever wants to be described. Luckily, she made an exception for us just this one time.
People...
2015-11-2445 min
The Present Beyond Measure Show: Data Storytelling, Presentation & VisualizationKrista Seiden’s Google Analytics Viz Tips & Unusual Presentation Prep Krista Seiden is the Analytics Advocate for Google where she is responsible for educating and advocating for digital analytics and optimisation best practices as well as running the GA Premium.She also co-chairs the San Francisco chapter of the Digital Analytics Association (DAA) and a sought-after mentor for the Analysis Exchange.You may know her as the face and voice of the insanely popular Google Analytics Academy course on Google Tag Manager (which over 100,000 people have watched!). And, she travels all over the world speaking to analysts who want to make the most of google analytics.In...
2015-11-0536 min