Shows
She Sells He Sells173. The ONE Thing We Did That Made Our Teenagers Actually Want to Spend Time With UsParenting might just be the ultimate sales job, and in this episode, Krista and Brian get real about what it takes to "sell" your kids on the values and family culture you want to create. Drawing from their 18+ years of experience raising three children (ages 18, 16, and 10), they explore how the same principles that make you successful in business can transform your approach to parenting. From getting buy-in on bedtime routines to navigating the teenage years, this conversation breaks down why traditional parenting advice often falls short when emotions run high. Throughout their candid discussion, they...2025-06-1648 minShe Sells He Sells171. You Can Go Home Again: Krista & Brian's Commencement Address | Minersville High School 2025Krista & Brian were honored to be the commencement speakers at their high school alma mater, Minersville High School, and they're brining you their inspiration-packed address to the She Sells He Sells studio! If you've ever struggled with the idea of failure, worried that you didn't have enough time to reach your goals, or been stuck in a cycle of perfectionism, these words of wisdom will embolden and empower you to take action now. Please share this episode with someone that needs to hear this message too! --- What's Your Sales Style? F...2025-06-0225 minShe Sells He Sells168. The Ultimate Tell All: The Demcher Kids On What It's Like Growing Up With An Entrepreneurial MomThis might be the most special episode of She Sell He Sells yet, because Krista is sitting down 1:1 with each of her 3 kids to talk about what it's been like growing up with a mom who is an entrepreneur. Emme Demcher takes on why she's learned entrepreneurship is for her because of what she's seen, Bennett Demcher teaches a quick lesson on persuasion (that apparently he's learned by osmosis haha), and Ava Demcher talks about what she's learned about storytelling, and how it's helped her in school and in life. It's a really...2025-05-1252 minShe Sells He Sells163. Chaotic Life Update: From College Applications To Work Craziness To Kid Stuff - Here's What's Been Happening In Our WorldBrian's back and in this personal update, Krista and Brian dig into the chaos juggling a business, a career, 3 kids, sports, dance and oh yea - figuring out where your kid will be going to college next year. It's a personal, heartfelt and funny episode that will have you nodding along if you can relate at all to this stage of life, or if you want to see what's coming down the pike for you later. And - as always - there are some sales and business lessons woven between it all too! ---- 2025-04-0748 minShe Sells He Sells160. To AI Or Not To AI, That Is The QuestionAre you using AI in your business yet, or are you still skeptical? In this "sales snack" episode, Krista takes you behind the scenes of her own journey from being a complete AI skeptic to becoming a convert. She's spent the last nine months studying how AI can enhance (not replace) your authentic voice in sales messaging, and she's ready to spill the beans! You'll hear why most people get terrible, robotic-sounding outputs from AI and how Krista's breakthrough discovery of building comprehensive sales messaging guides can transform your results. She walks you through how the ACORN...2025-03-1730 minShe Sells He Sells159. Sell It Like It's 2025: What Works Now (And What Doesn't)The tables are turned in this episode as Brian takes the mic and interviews Krista about the wild ride of the last five years in sales and marketing. And wow, has a LOT changed since 2020! Krista gets real about what used to work that now flops, and what still stands the test of time when it comes to selling your stuff. You'll hear Krista spill the tea on: - Why those long-winded Instagram story monologues from 2020 are DEAD (RIP attention spans!) - The brutal truth about why nobody's buying "confidence and clarity" anymore, and...2025-03-1044 minShe Sells He Sells158. Marriage & Entrepreneurship: What It's Really Like Supporting A Business OwnerIf you're an entrepreneur (or thinking about taking the leap), grab your spouse and listen to this one together! In this episode, Brian takes a turn in the spotlight as Krista interviews him about his experience being married to an entrepreneur for the past five years. This candid conversation reveals the realities of supporting a business owner through the ups and downs of entrepreneurship, making it an interesting listen about what it really takes to have a successful partnership while having a successful business. Listen in for: - What Brian REALLY thought when...2025-03-0345 minShe Sells He Sells157. The Tiny Stories That Sell BigIn this episode, Krista and Brian dive into the power of micro moments - those small, specific instances that can be turned into powerful stories to connect with your audience and make selling feel natural. They explore why starting with visual, concrete moments creates more memorable connections than leading with statistics or credentials. Listen in for: • Why the stereotypical salesperson is extinct in 2025 • How to find micro moments hiding in your everyday experiences • The difference between dramatic stories and relatable, everyday moments • What Netflix's "Apple Cider Vinegar" teaches us about storytelling • Real examples o...2025-02-2447 minShe Sells He Sells154. Why Your Stories Aren't Landing (And How to Fix That)Ever notice how some people can tell a simple story about making breakfast and have millions hanging on every word, while others struggle to sell their amazing offers? In this power-packed episode, Krista and Brian break down a simple framework that will help you create emotional connection with your audience - without feeling pushy or inauthentic. Using real-world examples, you'll learn exactly how to craft messages that resonate deeply with your ideal customers. Listen in for: - The five key elements every compelling story needs - Why generic words like "overwhelmed" are...2025-02-0334 minShe Sells He Sells150. Before You Set Another Big Goal: A Message You Need To Hear This New YearHELP US GROW OUR SHOW! If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend. THANK YOU! ---- If you want to make 2025 your "best year ever", you're like in the process of setting some big goals for yourself, and getting ready to match those with big action. And that can propel you forward to amazing things...or it can actually have the opposite effect. In the most personal She Sells He Sells episode yet, Krista and Brian reflect back on...2025-01-0640 minShe Sells He Sells138. From $0 To 6-Figures: The Five Big Lessons I've Learned Along The WayIf you've ever wondered what it really takes to build a successful online business from scratch as a solopreneur...this is the episode for you! In today's episode, Krista pulls back the curtain on her 5-year journey with ACORN. She's sharing all the ups, downs, and "uh oh" moments that come with growing a business while trying to keep your sanity intact. You'll hear: • How Krista went from making $30k to multi-six figures in revenue (and why that number isn't as glamorous as it sounds) • Why trusting your gut is crucial, even when you...2024-10-1450 minShe Sells He Sells130. What The NFL Can Teach Us About SellingAfter a small break, Krista and Brian are back in the studio together, ready to bring you fresh insights on sales and entrepreneurship. In this episode, they're testing out a new format that includes practical sales lessons drawn from current events and pop culture. Today we're digging into the NFL. As a football lover (Brian) and a football non-lover (Krista), we can both agree that outside of the game, the NFL is a true cultural phenomenon. They unpack valuable marketing and sales strategies learned from this behemoth organization that entrepreneurs can apply to their own businesses. From th...2024-09-1633 minShe Sells He Sells125. Try These 8 Olympic Strategies If You Want To Accelerate Your Personal GrowthIn this episode, Krista and Brian explore inspiring Olympic stories and extract valuable lessons that can be applied to individual growth and business development. Listen in for inspiring stories including Olympic athletes Simone Biles, Noah Lyles and more: - How "it's not how you start, it's how you finish" applies to both sprinting and long-term goals - The power of perseverance and pursuing lifelong passions, regardless of age - Why determination and positive self-talk are crucial for overcoming obstacles - How energy and excitement can be contagious in both sports and business2024-08-1245 minShe Sells He Sells122. Understand This One Thing To Be More Successful In Every Area Of Your LifeIs the art of communication lost? Perhaps...but it shouldn't be. Forbes tells us that communication skills are the #1 soft skill that will make you more money, and 70% of hiring managers report this as what they look for the most in candidates. But what about beyond your professional life? How do communication skills uplevel your relationships, your family, even your friendships? Krista and Brian dive into this in this episode, and share the quickest and easiest ways to build them. --- Join us for Sell Anything: 21 Days To Master Sales With Confi...2024-07-2247 minShe Sells He Sells121. How Do You Get Your Kids To Do What You Want? Bennett Demcher Weighs InAfter our last 'Ask Us Anything', we got so many questions about how to get your kids to do what you want them to...so we decided to bring in an expert. None other than...our son, 9 year old Bennett Demcher! This conversation is sweet and tender, and Benny drops some great truth bombs that we needed to hear as his parents - and you might need to hear too. Enjoy one of our top 3 favorite episodes ever! --- Get on the waitlist for Sell Anything: 21 Days To Master S...2024-07-1543 minShe Sells He Sells93. BEST OF SHE SELLS HE SELLS :: Why Your Vision Board May Actually Be Hurting You (+ What To Do Instead)It’s the beginning of a new year, and you’re likely hearing a lot about setting goals, manifesting big things and creating a vision board to back it all up. While this is all really important to setting the year off on the right foot, conventional advice on how to do it may actually be pushing you farther away from your big dreams instead of closer to them. In this episode, we take on the idea of vision boards and break down a four step process on how to make one that will encourage + fortify you for the year a...2024-01-0154 minShe Sells He Sells92. BEST OF SHE SELLS HE SELLS :: Is The Fortune Really In The Follow Up? Do's And Don'ts To Make It Feel Good To YouYou’ve heard that the fortune is in the follow up…but how the heck do you do it without feeling robotic or weird?! In this episode we’re selling you on WHY following up is so important, and we’re sharing 8 do’s and don’ts to follow when reaching back out to your prospective customers. Listen in for: The power of taking a mental lap before sending a message Why less is more How the phrase “just following up” is actually hurting you And more! —----------- 2023-12-2551 minShe Sells He Sells91. BEST OF SHE SELLS HE SELLS :: The One Tool You Need In Your Sales ToolboxWhile sales success largely depends on building long-term, foundation skills, there are a few quick strategies you can master that will come in handy in almost every sales conversation. One is more powerful than all the others - the art of asking questions - and we are breaking it down in today’s episode. Listen in to hear: How to answer almost any question The only way to truly control a sales conversation What words to use when asking a great question ---- Grab our free...2023-12-1832 minShe Sells He Sells90. BEST OF SHE SELLS HE SELLS :: Confidence Is The Key To Life (+ Sales)Confidence sometimes feels like this fancy buzz word that people throw around to make themselves sound inspirational - but what is it REALLY? We dive into this concept and lay out a new definition for confidence, as well as a two step process with how you build it. Whether you’re parent trying to feel better about how you’re raising your kids, an entrepreneur who wants to be seen as an expert in their field, or a sales professional that needs to move the needle on the bottom line, building confidence is the answer - and we are so exc...2023-12-1136 minShe Sells He Sells89. BEST OF SHE SELLS HE SELLS :: The Easiest Way To Get New BusinessAs sales professionals, we are always looking for new business - but sometimes we make it much harder than it should be. Did you know that research shows that 65% of new business comes from referrals? In this episode, we are breaking down why this matters and exactly how to go about getting them. Listen in for: What you must do BEFORE you can ask for a referral The power of specificity Why being in the right room matters And more! Grab our free guide Say This to Sel...2023-12-0426 minShe Sells He Sells86. War Stories : Brian's Untold Stories From The (Actual) Trenches {PART TWO}In honor of Veteran’s Day, we’re sharing a very special 2-part episode to share the good, the tough and the sometimes uncomfortable stories from Brian’s year spent as an Army Officer in Iraq. If you’ve ever wondered what a soldier does all day, what it was really like, and if it’s anything like what you see in the movies, this is for you. Be sure to catch part one of this episode first HERE: —---------------------------------------- REGISTER HERE for the Totally Pitchin Workshop: https://kristademcher.kartra.com/page/totallypit...2023-11-1347 minShe Sells He Sells85. War Stories: Brian's Untold Stories From The (Actual) Trenches (PART ONE)In honor of Veteran’s Day, we’re sharing a very special 2-part episode to share the good, the tough and the sometimes uncomfortable stories from Brian’s year spent as an Army Officer in Iraq. If you’ve ever wondered what a soldier does all day, what was is really like, and if it’s anything like what you see in the movies, this is for you. Tune in for part 2 next week! —---------------------------------------- REGISTER HERE for the Totally Pitchin Workshop: https://kristademcher.kartra.com/page/totallypitchinwaitlist Grab our fr...2023-11-0640 minShe Sells He Sells82. The 4-Letter Word You Need To Banish From Your Vocabulary Right NowAre you a master of your destiny or a victim of your circumstances? Believe it or not, the answer to that question may come down to how much you use a certain 4-letter word. In this episode, Krista + Brian take on the curse of ‘busy’, and bring insight into why using this word is pushing you further away from achieving your dreams. (We also lean into a tangent on NFL QB Zach Wilson, and what Krista’s motherly obsession with him has to do with you and your brand!) Listen in for: The...2023-10-1646 minShe Sells He Sells81. The Best Piece Of Life I Can Give You: The Most Important Thing I've Learned In My 45 Years Of Life (Krista SOLO Episode)Today’s episode falls on Krista’s 45th birthday, so she’s bringing a special episode to you. Instead of a list of 45 things she’s learned in 45 years, Krista’s giving you the best piece of life advice she’s learned from her time here on Earth thus far. This piece of life advice is especially sharpened into focus over the last year, because of what she learned from someone really special to her. Listen in for a heartfelt story, the pep talk you didn’t know you needed, and an action plan to help you stop t...2023-10-0931 minShe Sells He Sells76. The ONE Sales + Storytelling Technique That Will Instantly Help You Sell MoreWhen we sell, we focus so heavily on the benefits that our product or service will bring to the lives of others. But what if we told you that by painting the dream, you’re missing out on the real thing that moves customers to action? Behavioral economics tells us that loss aversion theory, aka the desire to hold on to what we already have, is the key to getting someone to make a buying decision, and in this episode - we are making it MAKE SENSE for you! Listen in as we break down thi...2023-09-0444 minShe Sells He Sells75. The 3 Things You Need To Sell Well - Part Three: Your CommunicationIt’s not what you say, it’s how you say it. In fact, a study out of Harvard University found that 93% of feelings + emotions received from a message come from nonverbal communication. That means your delivery matters so much more than your words do! This episode is the last in a 3 part series where we’re covering the 3 main pillars of sales, and we’re diving headfirst into communication: what it means, why it matters, + how to improve yours. To truly master these three pillars, grab your spot in the first ever SHE SELLS HE SELLS Wo...2023-08-2841 minShe Sells He Sells74. The 3 Things You Need To Sell Well - Part Two: Your CompetenceYou know you need to show up as an expert to build trust with others and get them to buy into your ideas, beliefs, product or service…but how do you do it without feeling self-centered or like you’re puffing out your chest a little too much?! It’s tricky but it IS possible, and we are talking about the how in this episode. Listen in to hear the difference between expertise + mastery, to understand why you may not be getting the referrals you are hoping for, and how to up your credibility factor without feeling like yo...2023-08-2138 minShe Sells He Sells73. The 3 Things You Need To Sell Well - Part One: Your CharacterIt’s no secret that selling is an inside job. Not only do you have to believe in yourself + what you have to offer, but when selling you have to be coming from the right place. One that doesn’t make you seem desperate or have “commission breath”, but instead one that shows you truly care about helping your customer + one that allows you guide them naturally toward a decision. This delicate balance is one that most salespeople struggle with, and it all boils down to one thing: your character. This episode is the first of a three part s...2023-08-1432 minShe Sells He Sells72. The 3 Qualities All The Best Salespeople Have In CommonYou often hear that someone is a “natural born salesperson”, but we call total BS on that! No matter how charismatic or tenacious you are, there are three main areas every single person must develop to sell well: your character, your competence + your communication skills. In this episode, we talk through each of these to help you better understand why they are so important to not only your sales success, but your life success too! —---------------------------------------- Grab your spot for our brand new SHE SELLS HE SELLS Sales Workshop: https://k...2023-08-0735 minShe Sells He Sells71. Sell It Like A Work From Home Mom :: Heather Krout On Balancing Motherhood + BusinessHeather Krout is back! After rave reviews from her first guest appearance on She Sells He Sells, we’ve brought her back to talk about the personal side of business: namely, how she balances being the mom she wants to be while building the business she dreams of. In a world where bigger + faster is better, Heather takes the stance that slow + steady wins the race and she embodies that not only in business, but in her parenting. Listen in for a real + candid conversation on all things motherhood + entrepreneurship! -------------------------------------- Heat...2023-07-3142 minShe Sells He Sells70. The Power Of Creating Space: What A Weekend Away Taught Us About Business + LifeA short bit ago we escaped for a “working vacation” weekend together. While we expected to have fun and get a lot done (and we did!), we were also reminded of the power of interrupting the norm and what it can do for creativity and vision. Listen in for a weekend away recap: the good, the weird, and everything in between! -------------------------------------- Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide Learn more about ACORN Amplify: www.kristademcher.com/amplify 2023-07-2427 minShe Sells He Sells69. To Adapt Or Not To Adapt? Thoughts On Meta Threads + What To Do When New Marketing Platforms LaunchThe launch of Meta Threads has everyone a twitter (see what we did there?!) and has left small business owners everywhere asking: do I *really* have to get on yet ANOTHER platform?! It’s a valid question, and one that we are taking on in this episode. From whether or not early adoption matters to some key learnings from the epic launch of Threads, don’t let the title fool you - this episode is entertaining + chock full of lessons that you can apply to your own business or brand right now. -------------------------------------- ...2023-07-1739 minShe Sells He Sells68. Sell It Like An Image Consultant: Julie Kraus On How Clothing Can Change Your ConfidenceDoes what you wear *really* matter? Our guest today says YES! Meet Julie Kraus, an image consultant, entrepreneur, speaker, and podcast host who helps women to elevate their style to up level all the areas of their life - both personally and professionally. In this episode, Krista + Julie cover all things clothing and confidence: why one influences the other, and how to make changes to uplevel your look WITHOUT breaking the bank! Not only will you leave with a whole lot of clarity on this topic, but you’ll also hear what incredible messaging looks like...2023-07-1048 minShe Sells He Sells67. Permission To Change: How Shedding The Old + Embracing The New Can Bring New Life To Your BusinessChange is hard...and change in business can be even harder. If you've ever struggled with the decision of when to let go, this episode will speak to your soul. Krista details the decision to end one of ACORN's most beloved programs, ACORN Academy, and takes you behind the scenes on how + why she came to that conclusion. It's a juicy one that aims to be your permission to let go so you can truly lean in to what is next. Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide Book your ACORN Intensive: https://www.kristademcher.com...2023-07-0338 minShe Sells He Sells66. Sell It Like An Interior Stylist :: Heather Krout On The Art Of Purposeful LivingKrista’s first business was built alongside a phenomenal business woman turned partner turned friend, and we are so excited to introduce you to her today! This conversation goes far beyond business as we cover how creating space in your home helps to create space in every aspect of your life. It’s hopeful, inspiring + uplifting, and we can’t wait for you to listen. -------------------------------------- Heather Krout is the owner of the home decorating consultation business called Home with Heather. Her business was recently recognized, with the esteemed honor of receiving The Best of...2023-06-2648 minShe Sells He Sells65. Embracing A Start-Up MentalityWhether you’re working a corporate career or you’re in business for yourself, embracing a scrappy start-up mentality just may be the difference between long term success and burning out too soon. In this episode, Brian takes us through what he’s learned from working for a true start-up and shares how you can apply those lessons to your own life no matter what you do for a living. Listen in for: What being growth-focused truly means The difference between action + activity How to stay revenue focused while staying true to your...2023-06-1928 min
She Sells He Sells64. The Magic Of Saying Yes :: Lessons From A Ballroom Dance Floor Early this year Krista committed to not only raising $10K for Maryland Center For The Arts, but also to learning + performing a ballroom dance routine in front of 400 people at a fancy gala. It all went down last weekend, and she’s recapping the top 7 lessons she learned - all of which have nothing to do with dance at all. Listen in for: How little by little, a little can become a lot The power of just asking Why you don’t need anyone’s permission to write a new endi...2023-06-1242 minShe Sells He Sells63. Sell It Like Taylor Swift :: How To Build Raving Fans With Ava + Emme DemcherHot off the Taylor Swift Eras Tour, Krista + her teenage daughters Ava Demcher + Emme Demcher are unpacking all of it for an episode full of sales tips, Taylor-isms and plenty of laughter. Love her or not, it’s hard to argue the marketing genius that Taylor brings to all she does and we dive into every last bit of it. Krista brings the business insights and Ava + Emme bring the Swifite knowledge to combine for a light-hearted and fun conversation that will have you looking at Tay Tay in a whole new light. Listen in for: How...2023-06-0547 minShe Sells He Sells62. Sell It Like An Auctioneer :: Lydia Fenet On Claiming Your Confidence If you’re a faithful SHE SELLS HE SELLS listener, you know that we believe that confidence is the key to life (and sales)...so when we had the opportunity to interview Lydia Fenet, author of the book “Claim Your Confidence”, we jumped at it! This conversation is a must listen for everyone, and will be especially impactful if you’ve ever struggled with fear of the unknown, doubt in yourself, or confidence in selling yourself. Lydia is a case study in how to go after what you want, and we are so excited for you to b...2023-05-2951 minShe Sells He Sells61. You ARE In Sales :: Why Selling Matters No Matter What Your Profession Is40% of your day is spent selling - NO MATTER WHAT your profession is. That mind-blowing statistic is courtesy of Daniel Pink and his book “To Sell Is Human”, and in this episode we are taking on this concept and helping you to apply it to your everyday life. Whether you’re a teacher, a healthcare professional, a hairstylist, an entrepreneur, a parents - etc etc etc! - you’re in sales, and our goal is to help you understand how powerful that truly is! Listen in for: Why sales isn’t what it used to be The ABC meth...2023-05-2250 minShe Sells He Sells60. Sell It Like An Author :: Anna Kloots On Finding Your Own MagicThis episode is honestly a dream come true, and one that we are so very excited to share with you! As a longtime fan of author + entrepreneur Anna Kloots, Krista was able to sit down with her for a fantastic conversation as they went deep into Anna’s new memoir “My Own Magic”. They talked family, pivots, how to be yourself on Instagram, and the absolute most important sales job that there is - selling yourself ON yourself. Grab some champagne + a croissant (or a good ol’ America drip coffee and a bagel) and enjoy this very sp...2023-05-151h 08She Sells He Sells59. Don't Let Great Be The Enemy Of Good :: Tips To Combat Perfectionism + Take Action NowWe live in a world where curated content is everywhere we look, so it makes perfect sense that we can easily fall into the trap of wanting things to be “perfect” before putting them out to the world. BUT - this mentality is kryptonite for entrepreneurs + corporate ladder climbers. In this episode, we dive right into the pitfalls of perfectionism and provide tactical tips to help you take messy action now. Listen in for: What Brian’s time in Iraq taught him about this concept Why “perfect plans” don’t exist Four steps to...2023-05-0846 minShe Sells He Sells58. Is The Fortune Really In The Follow Up? Do's And Don'ts To Make It Feel Good To YouYou’ve heard that the fortune is in the follow up…but how the heck do you do it without feeling robotic or weird?! In this episode we’re selling you on WHY following up is so important, and we’re sharing 8 do’s and don’ts to follow when reaching back out to your prospective customers. Listen in for: The power of taking a mental lap before sending a message Why less is more How the phrase “just following up” is actually hurting you And more! Learn more...2023-05-0150 minShe Sells He Sells57. Life Update :: What We've Learned Through One Year Of PodcastingIt’s been one full year of podcasting, and the lessons we’ve learned have carried us through a year full of lots of career ups and downs. We’re taking you behind the scenes to get the real reel on what’s been happening in year one of She Sells He Sells - it’s an episode not to be missed! Learn more about ACORN Amplify: www.kristademcher.com/amplify Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide Connect with Krista and Brian: IG: https://www.instagr...2023-04-2445 minShe Sells He Sells56. Cracking The Code On Trust :: Mastering the Two Key Types You Need (Pt 2)Business moves at the speed of trust, so building it with your potential customers is a non-negotiable. But trust is more than someone knowing who you are or that you ‘know your stuff’ so to speak. In this two part series we’ll explore the two different types of trust you must build in order to create long lasting customer relationships. Listen in for: The difference between expertise + mastery Why consistency is an underrated part of building expert trust How saying “I don’t know” makes others trust you more And more!2023-04-1732 minShe Sells He Sells55. Cracking The Code On Trust :: Mastering the Two Key Types You Need (Pt 1)Business moves at the speed of trust, so building it with your potential customers is a non-negotiable. But trust is more than someone knowing who you are or that you ‘know your stuff’ so to speak. In this two part series we’ll explore the two different types of trust you must build in order to create long lasting customer relationships. Listen in for: How to share who you truly are without broadcasting every aspect of your life The 30-3-30 rule What quality all the most interesting people have in common2023-04-1033 minShe Sells He Sells54. REAL TALK :: Is It The Right Time? Should I Invest In Myself? Answering These Questions + More!How many times have you obsessed over whether an investment is worth it, OR if it’s the right time to begin something new? We have…many times. Today we are diving into the idea of investing in yourself with a real, raw conversation that might open your eyes up to this concept in a whole new way. Listen in for: How a $10K investment changed Krista’s life trajectory When the right time to begin TRULY is What ‘you get what you pay for’ has to do with cars, McDonalds and you And more! APPLY for AC...2023-04-0345 minShe Sells He Sells53. Can Anyone Become An Influencer? Pulling Back The Curtain With Stefana SilberDIY influencer + educator Stefana Silber has been working in influencer marketing for over six years. Not only has she created a very lucrative and successful business, she’s discovered a passion for helping others do exactly the same. Stefana’s story and business philosophy is one that will captivate you quickly and leave you feeling motivated and inspired, and she’s spilling it all in this very special episode. Listen in for: How one suitcase and a plane ticket to NYC changed the course of her life Why most people don’t succeed in influencer marketing - and what...2023-03-271h 15She Sells He Sells52. Think You're Too Boring To Tell Great Stories In Your Business (And Your Life)? Think AgainIf you’ve heard that you should be telling stories to sell, but you’re convinced that you’re way too boring for that, this is for you. While you may feel like your life is mundane and uninteresting, that does not mean you don’t have stories to tell - and in this episode, we are going to bring that to life for you. Listen in for: How mundane moments can pack big impact The key to turning your boring into beliefs for your brand Real life examples of this in action And more! Register...2023-03-2037 minShe Sells He Sells51. Is Luck Real, And Can You Create Yours?There are times in life when everything seems to go wrong, and then there are other times when things seem to be in our favor…and in both situations, it’s easy to chalk up to ‘luck’. But is luck actually real - and if it is, can you manipulate it to be on your side? Listen in for: How luck is more about psychology and less about probability The 4 characteristics of a lucky person What timing has to do with it And more! Register for our FREE Sell Yourself Workshop: https://kris...2023-03-1338 minShe Sells He Sells49. Persistence In The Face Of Adversity :: How A 14 Hour Surgery Changed Our LivesIn 2016, we had an experience that changed the way we look at adversity forever. Brian underwent a 14 hour jaw reconstruction surgery due to a tumor in his jaw, and in this episode we are throwing it back and walking you through the entire story and all the lessons we learned along the way. Listen in for: How humor became our life line The importance of setting small goals Why you’re much more capable and powerful than you think And more! Grab our free guide Say This to...2023-02-271h 04She Sells He Sells48. Business + Life Lessons From The Backseat Of A CarHave you ever had one of those conversations that you’ll remember forever? A hired car service, a driver and a 45 minute ride home from the airport provided the perfect backdrop for that moment for Brian, as he learned lessons on business + life from his driver. In this episode, he dives into four themes that were wrapped into that conversation + shares inspiration around each of them. Listen in for: How the phrase ‘why not me’ can be one of the most powerful you say to yourself A reminder that failures should be celebrated 2023-02-2044 minShe Sells He Sells47. Love + Sales :: How Selling Is Just Like DatingYes - selling IS just like dating. First you’re flirting (prospecting), then you’re on a few dates (building value), and then - if it’s a mutual fit - you become a couple (your client signs on the dotted line)! Join us as we walk through these parallels, and give you 10 tips that will work whether you’re trying to close a business deal OR score a second date. Listen in for: Why talking about yourself is not always a good thing The secret to asking good questions What non-verbal...2023-02-1342 minShe Sells He Sells46. How To Sell Yourself Without Feeling PushySelling yourself is essential to success in entrepreneurship, in the corporate world, and simply put - in life. But how do you do it without feeling pushy, slimy, or like you’re bragging about yourself? That’s exactly what we are covering in this episode. Listen in for: The power of the alter ego in selling yourself Why stories are your superpower How to NOT make it about you at all And more! Join the ACORN Academy for content, community + coaching::www.kristademcher.com/academy Grab our free guide Say This to...2023-02-0635 minShe Sells He Sells45. Is The Customer Always Right?You’ve likely heard this phrase many times, and while it’s well intentioned - we tend to disagree. If you’ve ever encountered a customer who is upset, received a negative review or questioned how to truly make your clients happy - this is a must listen. Listen in for: Why empathy matters + how to use it How unrealistic expectations can hurt your business in the long run What customers really want - beyond their initial requests And more! Join the ACORN Academy for content, community + coaching::www.kristademcher.com/academy Grab ou...2023-01-3035 minShe Sells He Sells44. The Easiest Way To Get New BusinessAs sales professionals, we are always looking for new business - but sometimes we make it much harder than it should be. Did you know that research shows that 65% of new business comes from referrals? In this episode, we are breaking down why this matters and exactly how to go about getting them. Listen in for: What you must do BEFORE you can ask for a referral The power of specificity Why being in the right room matters And more! Join the ACORN Academy for content, community + coaching::www.kristademcher.com/academy Gra...2023-01-2325 minShe Sells He Sells43. The Power Of Surrounding Yourself With The Right PeopleYou may have heard of the idea that you are the sum of the five people you spend the most time with, and if that’s true - you need to listen to this. In this episode we dive into the power of community, peer groups and mentorship + leave you with an action plan to surround yourself with people who will help you learn and grow. Listen in for: The 4 things that the right community will help you do How a peer group changed the course of Krista’s first business The law of 33% and what it me...2023-01-1628 minShe Sells He Sells42. Want To Grow Your Revenue This Year? Do This.If the words ‘revenue’ and ‘forecasting’ make you want to run for the hills - THIS is the episode for you! Brian is taking the concept of revenue forecasting and breaking it down into an easy to understand formula, so you can accurately predict what you can do in 2023 - and then make an action plan to get there. Listen in for: How following this process grew ACORN revenue by 300+% Why knowing your numbers will actually allow you more downtime The 3 different ways to forecast your revenue And more! Join the ACORN Academy VIP + get the Reven...2023-01-0942 minShe Sells He Sells41. Why Your Vision Board May Actually Be Hurting You (+ What To Do Instead)It’s the beginning of a new year, and you’re likely hearing a lot about setting goal, manifesting big things and creating a vision board to back it all up. While this is all really important to setting the year off on the right foot, conventional advice on how to do it may actually be pushing you farther away from your big dreams instead of closer to them. In this episode, we take on the idea of vision boards and break down a four step process on how to make one that will encourage + fortify you for the year a...2023-01-0252 minShe Sells He Sells40. End Of Year Inspiration :: GratitudeThis is the last in a 4-part series aimed at bringing you some inspiration as we close out the year. In this episode, we talk about how witnessing a naturalization ceremony in Boston changed the way we think about gratitude - and why it should matter to you too. Listen in for: The power of celebrating the wins, big or small How our podcast journey has taught us about what we are truly grateful for A special thank you to YOU And more! Join the ACORN Academy HERE:www.kristademcher.com/academy G...2022-12-2628 minShe Sells He Sells39. End Of Year Inspiration :: VisionThis is the third in a 4-part series aimed at bringing you some inspiration as we close out the year. In this episode, a TED Talk on something called the “illusion of continuity” is our guide as we dive into the idea that you won’t be the same person in the future - and how to help curate the person you want to be then, right now. Listen in for: How curiosity + community help you grow Why you should have firm beliefs, but hold them loosely What bravery has to do with becoming who you want to...2022-12-1928 minShe Sells He Sells38. End Of Year Inspiration :: ConsistencyThis is the second in a 4-part series aimed at bringing you some inspiration as we close out the year. In this episode, we cover how our love affair with our Peloton taught us about consistency, and how those lessons have helped in business and in life. Listen in for: Why envisioning the end goal will hurt you more than it will help you The power of action What community has to do with it And more! Join the ACORN Academy HERE:www.kristademcher.com/academy Grab our free guide Say This to...2022-12-1223 minShe Sells He Sells37. End Of Year Inspiration :: PerseveranceThis is the first in a 4-part series aimed at bringing you some inspiration as we close out the year. In this episode, we take on the concept of perseverance and use the stories of NFL quarterbacks Patrick Mahomes + Josh Allen to guide us. Listen in for: Why comparison can so easily throw you off track How incremental improvement trumps big, broad action every time What success looks like without being a NFL QB Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie...2022-12-0521 minShe Sells He Sells36. Risk, Reward + Redefining Success with Danielle RednerWhen do you know it’s time to make a career change, and how do you become brave enough to take the leap? It’s a question that many of us struggle with at some point in our lives, and Danielle Redner joins us to provide wisdom, motivation + inspiration for all faced with these questions. Danielle knows a thing or two about this as she left a 25 year career building two 9-figure sales organizations to begin her family business, Taylor Danielle, an online shopping experience that’s fun and social. Listen in for: The power of...2022-11-2854 minShe Sells He Sells35. Stop Telling People to ‘Shop Small’It’s a tale as old as time (or really since American Express launched Small Business Saturday in 2010). As the holidays approach, small business owners everywhere plaster “SHOP SMALL” signs online and outside their storefronts, in hope of attracting customers. And though it’s well-intentioned…it’s missing the sales + messaging mark. By a lot. In this episode, we’re sharing why that is - AND what to do instead! Listen in for: Why taking the ‘small business angle’ might actually have you losing sales in the long run What Amazon has to do with it How you can cr...2022-11-2139 minShe Sells He Sells34. Supporting Military Entrepreneurship with Monica Fullerton of Spouse-lyMilitary life often requires wearing lots of hats, and that’s especially true for Monica. Named a Trailblazer in Tech by Military Spouse Magazine, Forbes Next 1000 List, and recently named on the MIGHTY 25 list as one of the most influential leaders supporting the military community, Fullerton is an ambitious entrepreneur, twin mom, and Air Force spouse. She has long dreamed of becoming an entrepreneur, but she wanted her efforts to support a greater purpose than just starting a business. In an effort to provide highly-transient military families, as well as those that have previously served, a sp...2022-11-1452 minShe Sells He Sells33. Life As A Military Spouse :: What You Don't KnowThis is the second episode in a three part series focused on the military + how our personal experiences with it to confidence, belief + leadership and sales. Today we’re diving into Krista’s story as an Army wife, and amplifying the voices of other military spouses as we strive to give you a better understanding of the sacrifices that these families make for our country each and every day - and simple ways in which you can support them. Listen in for: How losing your identity can be all too common as a military spouse Why community is key The struggl...2022-11-0752 minShe Sells He Sells32. Leadership Lessons From West PointWe are kicking off a three-part series focused on the military + how our personal experiences with it to confidence, belief + leadership and sales. This episode starts us off with a deep dive into leadership lessons from West Point. Brian takes us back to his four years at USMA and gives some insight into what life is really like as a cadet and how, almost 25 years later, the lessons he learned there have shaped him into the leader + business person he is today. Listen in for: Why people matter more than any object or task How...2022-10-3149 minShe Sells He Sells31. Pitch Please :: What To Do (+ What NOT To Do) When Cold CallingCold calls. They conjure up images of impersonal, cut and paste scripts with the intent of closing business - but instead, they usually drive people farther away. What if there was a way to cold call that created true connection with your prospect, and helped move them into a buying conversation with you? That’s exactly what this episode covers. Listen in for: How messages with hidden agendas will turn people off The power of research when cold calling A 3 step framework for reach outs that will move the needle And more! —-2022-10-2432 minShe Sells He Sells30. Confidence Is The Key To Life (+ Sales)Confidence sometimes feels like this fancy buzz word that people throw around to make themselves sound inspirational - but what is it REALLY? We dive into this concept and lay out a new definition for confidence, as well as a two step process with how you build it. Whether you’re parent trying to feel better about how you’re raising your kids, an entrepreneur who wants to be seen as an expert in their field, or a sales professional that needs to move the needle on the bottom line, building confidence is the answer - and we are so exc...2022-10-1733 minShe Sells He Sells29. 30 Days, 629 Likes + $50K In Revenue :: How It Happened“Always be closing.” It’s what Alec Baldwin’s character said in the iconic movie Glengarry Glen Ross, and while we agree - YES, you should always be closing - there are times in business when you really need to turn up the heat for a big revenue push. Whether you’re ramping up for the holiday selling season, launching a new product or service, or just need some extra money into the business - this is an episode you don’t want to miss. We’re taking you behind the scenes of a month with dismal Instagram engagement but great revenue...2022-10-1026 minShe Sells He Sells28. The Power of RepetitionWhen it comes to influencing beliefs + moving people to a buying decision, repetition is KING (or queen, for that matter). Recent studies show that people need to hear or see something close to 30 times before it actually registers in their subconscious mind, so you showing up and layering your messaging under the same foundational umbrella is key - and that’s exactly what we are diving into this week. Listen in for: The distinction between repetitive messaging and rote repetition Data behind just how many people are actually seeing your content + reading your emails Why...2022-10-0339 minShe Sells He Sells27. 8 Things Every Network Marketer Needs To KnowWith a very successful 11 year career in network marketing, Krista knows a thing or two about building a business in that space that will last - and she’s breaking it all down for you today. These eight principles will not only help you solidify your entrepreneurial posture with others + destigmatize this career field, but will also give you the foundation to build a business that will stand the test of time. Listen in for: Why distinguishing between revenue + profit is key The power of investing in yourself How to create a team culture that will tra...2022-09-2646 minShe Sells He Sells26. Navigating The Teenage Years with Ava Demcher :: PART TWOWe’re picking up the conversation with our oldest daughter, 15 year old Ava, where we left off - and this episode gets even deeper than the last. Listen in for: How a new diagnosis brought all of us insight + helped improve the way we parent Ava’s advice for someone beginning middle school Why understanding + creating strong friendships has been essential for her well-being And more! If you missed Part One, listen to it HERE. — Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https...2022-09-1938 minShe Sells He Sells25. Navigating The Teenage Years with Ava Demcher :: PART ONEIt takes guts to be 15 years old and talk openly on your parents’ podcast…and it takes guts to be parents and allow your teen to talk freely about what she does + does not like about your parenting - but that’s what we did in this two part series. Ava, our oldest daughter, joins us for some real + raw conversation that is full of insight + interesting tidbits that every parent should hear. Listen in for: What teenagers want their parents to know How social media helps + is hurtful- from a teenager’s perspective Why open co...2022-09-1242 minShe Sells He Sells24. Balancing Business + Back To School :: Our Top TipsYou’ve spent the Summer with the kids at home while you’ve tried to juggle keeping the business moving forward while keeping your kids happy + fed (whyyy do they eat so much?!) and now, CONGRATS - it’s time to load them up on that big yellow bus and get back to your routine. But - oftentimes that routine involves a whole lot of chauffeuring and managing other things, so the so-called ‘balance’ we are all searching for often seems like a fallacy (and psssst - IT IS!). We operate under a few key principles around here to keep our careers...2022-09-0544 minShe Sells He Sells23. The 6 Ps Of Sales StoriesYou probably know that stories are essential when selling, but what separates an interesting story from a true sales story? We’re breaking it down here in a way that’s digestible and easy for you to remember with the 6 Ps of sales stories. Listen in to hear: How to weave your personal stories into a message that will help your listener want to take action + buy what you’re selling What the difference between knowledge + mastery is, and how to effectively convey both The one technique you can use that will give you lifelong inspiration for a s...2022-08-2935 minShe Sells He Sells22. Can Your Product Really Sell Itself?When you’re selling a product that you fully + wholeheartedly believe in, it’s easy to fall into the trap of thinking that you can let its features + benefits do the talking. But while an incredible product does make your job as a salesperson a little bit easier, it doesn’t eliminate the work you need to do to build the value of the product and create buy-in around the idea that it will make your customer’s life easier, simpler or better. Listen in to hear: What the Barnes + Noble Nook, an IG influencer + the Pet Rock...2022-08-2233 minShe Sells He Sells21. Why You Need ONE Simple Sales MessageWhen you’re selling something, it so easy + tempting to “show up + throw up” - aka overwhelm your listener with ALL THE THINGS, making what you’re selling so confusing that they run in the opposite direction. The best way to combat that and to tell specific sales stories that will move the needle on your business is to tie everything back to one central sales message…but can be harder than we think. Listen in to hear: What you can learn from Subaru’s marketing + sales techniques Why less is always more, and how...2022-08-1533 minShe Sells He Sells20., What is the ACORN Method?You’ve heard us talk about it many times before, but in this episode we are taking you on a deep dive of this 5 step system that focuses on mastering mindset + messaging for entrepreneurs - and we are giving you a behind the scenes look at how and why it was created. Listen in to hear: How driving her son to preschool was Krista’s tipping point What Brian said to Krista years ago that changed her business for the better What entrepreneurs + brand builders really need to be successful, and how to build it —-...2022-08-0845 minShe Sells He Sells19. How To Handle Objections :: Your StrategyWhile there isn’t a one-size-fits-all approach to handling objections (though wouldn’t that BE NICE?!!!), there are a few tried and tested strategies you can practice to help move through objections in a way that feels good to both you and your customer. Listen in to hear: What feel, felt, found truly is and how to make it sound natural for you How handling objections is a lot like hostage negotiation Why giving three options to your customer is one of the best ways to close a sale —- Grab your sp...2022-08-0136 minShe Sells He Sells18. How To Handle Objections :: Your MindsetGetting objections is a normal + expected part of selling…but what the heck do you do when you get them? In this episode we dive into the most important part of overcoming objections - your mindset around them. Listen in to hear: How to turn any objection into a win/win conversation The difference between proactive and reactive objection handling The way to use objections to build value around what you’re selling —- Grab your spot on the newest ACORN Method Sales Strategy Program HERE: www.kristademcher.com/amplify ----2022-07-2529 minShe Sells He Sells17. The One Tool You Need In Your Sales ToolboxWhile sales success largely depends on building long-term, foundation skills, there are a few quick strategies you can master that will come in handy in almost every sales conversation. One is more powerful than all the others - the art of asking questions - and we are breaking it down in today’s episode. Listen in to hear: How to answer almost any question The only way to truly control a sales conversation What words to use when asking a great question Grab your spot on the newest ACORN Method Sales Strategy Program HERE...2022-07-1831 minShe Sells He Sells16. Buy In Vs Buying :: What's The Difference And Why It MattersAs salespeople, we naturally tend to focus on “buying” - aka how to close the deal with your potential customers. And while buying is obviously paramount to growing your bottom line, shifting the focus to creating BUY IN first changes the game + makes the entire selling process feel seamless. Listen in to hear: Why buy-in matters in all aspects of your life, including parenting your kids The three elements that must be present in order to create buy in How one simple + concise message can change every aspect of your business Krista + Brian also...2022-07-1144 minShe Sells He Sells15. How To Use Stories To Sell :: Part Four - The ShiftIf you’ve ever heard someone say to “sell the transformation” - this is what they mean. We’re wrapping up our four part series by diving into how to clearly articulate how your product or service can create a shift in your customer’s life, and how to do it in a way that captivates their attention and makes converting them to a customer seamless. Listen in to hear: How to tap into feelings instead of features when selling A real life example of a famous piece of oratory history and how it follows th...2022-07-0453 minShe Sells He Sells14. How To Use Stories To Sell :: Part Three - The SageYoda, Glinda the Good Witch + YOU. This is where you get to shine in the sales story by casting yourself in the role of the wise sage who can guide your customer to their ideal outcome. Listen in to hear: Why mastery is king in showing off your credibility How to utilize third party stories to easily create trust Why the cost of doing nothing is often the greatest cost involved, and how to use that to move your customer to a buying decision Find Part One in Episode 12, Part Two in Episode 13...2022-06-2740 minShe Sells He Sells13. How To Use Stories To Sell :: Part Two - The StarEvery story needs a main character, but contrary to popular belief - the star of your sales story IS NOT you. It’s the customer you’re trying to sell. Listen in to hear: How to cast your customer as the main character of the story Why universal desires can help you craft a compelling sales story How to “learn the lyrics” of your customer, and then sing them back to them Find Part One in Episode 12, and Part Three in Episode 14! ---- Grab our free guide Say This to Sell More: 5 Ph...2022-06-2034 minShe Sells He Sells12. How To Use Stories To Sell :: Part OneBy now you’ve heard that using stories to sell is key, but do you really know how to craft a story that not only speaks to your customer, but helps convert them? Most people don’t. Listen in as we break down the 3 elements to a strong sales story, share common pitfalls, and give some examples of what a strong sales story sounds like. ---- Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact Connect with Krista and Brian: IG: https://www.ins...2022-06-1345 minShe Sells He Sells11. Shiny Object Syndrome: What Is It, Do You Have It, and What Can You Do about It?Shiny Object Syndrome in simplest terms is a disease of distraction. It specifically affects entrepreneurs because of the qualities that make them unique, but no one is immune from looking for the next ‘quick fix’ to make their life easier, simpler or better. In this episode we talk through how you know if you may be influenced by shiny object syndrome, and if so - how to overcome it! We also touch on Instagram Reels - one of the shiniest objects (and opportunities!) around, and how to lean into them without getting distracted by t...2022-06-0648 minShe Sells He Sells10. How to Create a "Follow You Anywhere" Community: Lessons On Leadership Part TwoOne of the most important sales jobs you'll ever have in your life is getting buy in from a team that you lead. Whether you're a sales director helping your team of representatives move revenue, a community organizer inciting citizens to move to change, a youth sports coach inspiring your team to give it their all on the field, or a parent leading your family to be the sort of human beings that will make the world a better place, there are a few key things you can do to influence beliefs + create buy in. Tune in to hear: How...2022-05-3043 minShe Sells He Sells9. How to Create a "Follow You Anywhere" Community: Lessons on Leadership Part OneOne of the most important sales jobs you'll ever have in your life is getting buy in from a team that you lead. Whether you're a sales director helping your team of representatives move revenue, a community organizer inciting citizens to move to change, a youth sports coach inspiring your team to give it their all on the field, or a parent leading your family to be the sort of human beings that will make the world a better place, there are a few key things you can do to influence beliefs + create buy in. Tune in to hear:2022-05-2334 minShe Sells He Sells8. 8 Ways to Create a Winning MindsetMindset is paramount to sales success - and life success. The difference between someone who goes on to achieve the vision they have created for themselves and someone who doesn't is almost always the mindset they have cultivated within themselves. Listen in to get our top 8 ways to cultivate a mindset that will propel you toward the vision you have for your life. You'll hear: Why being mission focused is key How consistency can be a differentiating factor for you What failure really means, and how to chase it Grab our free guide Say This to Sell More: 5 Phrases to...2022-05-1645 minShe Sells He Sells7. Why The Words "I Don't Know" Are PowerfulThe words "I Don't Know" are often avoided by salespeople everywhere, but when used correctly they can often be three of the most powerful words you can utter in a sales conversation. Listen to hear: Why intellectual curiosity is one of the most important attributes you can have How these three words actually make you more credible What leadership has to do with admitting you don't know the answer Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact Connect with Krista and Brian: I...2022-05-0934 minShe Sells He Sells6. 21 Things We've Learned About Balancing Careers + Kids in 21 Years Of MarriageWe've been balancing 2 very full-time careers + 3 kids over our 21 years of marriage, and we're breaking down 21 lessons that we've learned along the way. Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher Read more about the ACORN Method here: www.kristademcher.com 2022-05-0246 minShe Sells He Sells5. Say This To Sell More: 5 Phrases to Create Influence + ImpactWe often look for scripts or "words to say" to help us sell more. While regurgitating someone else's words or rote memorization never works when selling, mastering a few power phrases and knowing how to weave them into conversations can make a big difference. In this episode we're sharing five power phrases that can help you close a big deal, get your team to buy in to your idea, or even help your child do what you're asking them to do. Be sure to grab our free resource that outlines these and gives you examples on how to use...2022-04-2537 minShe Sells He Sells4. Why You Need to Know What Makes You Different - And Why That's Better Than BetterGrab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher Read more about the ACORN Method here: www.kristademcher.com 2022-04-1846 minShe Sells He Sells3. What Does Know, Like and Trust Really MeanHow to Win Friends and Influence People by Dale Carnegie has been a transformational book that has changed the way people sell and influence others. If you couldn’t tell, this book is one of our favorites and has really shaped our beliefs around sales and influencing. During this episode we talk about what it means to actually influence people, why being liked doesn’t really matter when it comes to sales, why your UVP is about making people’s lives easier and why universal likeability matters! In this episode we cover: While being liked is still important, it isn't as big of...2022-04-1139 minShe Sells He Sells2. Should You Really Fake It Till You Make It?We’re sure you’ve heard this phrase a million times - Fake it TIll you Make it! Well what does that even mean? And is it even true? Well, we have differing opinions on this and we’ve decided to debate about it on this week’s episode. During this episode we each take a turn discussing our perspective on the Fake it till you Make it approach. You’ll get to hear us talk about the pros and cons of this mindset, what it means to build confidence and competence, and how at the end does it even matter if yo...2022-04-1132 minShe Sells He Sells1. Who We Are & The 6 C’s of Successful SellingWelcome to the very first episode of She Sells He Sells! We’re a husband-wife duo with a combined total of 29 years of sales experience. We believe that sales skills are life skills, so whether you're a member of a sales team focused on meeting your monthly quota, an entrepreneur trying to launch your new business, a parent trying to convince your toddler to eat their vegetables or your teenager to put down their phone - it all comes down to your ability to influence beliefs and move someone into a decision. We've taken everything we've learned over the years, an...2022-04-1135 minShe Sells He SellsWelcome to She Sells He SellsDid you know that studies show people spend 40% of their day selling? We’re Krista and Brian Demcher And not only we've been married for 21 years, but together we have 29 years of sales experience. We believe that sales skills are life skills. And whether you're a member of a sales team focused on meeting your monthly quota, an entrepreneur trying to launch your new business, or a parent trying to convince your toddler to eat their vegetables or your teenager to put down their phone. It all comes down to your ability to influence beliefs and move so...2022-04-0302 min