Shows
Law Firms On The MapDoes Your Law firm Need A Chief Marketing Officer?Episode SummaryIn this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition.Key Takeaways✅ Do You Really Need a CMO?Signs your law firm is ready for a CMO.When a fractional CMO makes more sense than a full-time hire.✅ Understanding the...
2025-03-2426 minLaw Firms On The MapHow Authentic Content Drives Local SEO: A Deep Dive Into E-E-A-T with Dennis YuHi there! Thanks for stopping by again today!In this episode, Kristaps speaks with digital marketing pioneer Dennis Yu, who has a rich history in search engine engineering and digital marketing, having built analytics at Yahoo and spent billions on Facebook ads. Dennis shares insights into his shift to local digital marketing and offers valuable strategies for law firms and other local businesses to enhance their online presence. You can expect to walk away from this with a richer knowledge in the following: Importance of Authenticity in SEOHow to think about Google’s E.E...
2025-03-2030 minLaw Firms On The MapFake Reviews, Real Consequences: The Dark Side of Local SEO | with Curtis BoydIn this eye-opening episode, we dive deep into the hidden world of online reviews with Curtis Boyd, founder of The Transparency Company and an industry leader in uncovering fake reviews. Fake reviews have become a silent epidemic, influencing consumer decisions and tarnishing reputations. But how can they be exposed? Do we even have a chance to fight back?Curtis shares jaw-dropping insights about his work, including uncovering fraudulent tactics, dealing with unethical competitors, and navigating the complexities of Google’s review policies. Oh and if you thought it only gets worse with AI, you guessed right!
2025-01-0626 minLaw Firms On The MapMastering Digital PR for Attorneys- From Creative Campaigns to Link-Building SuccessWhat does it take to launch a digital PR campaign that gets people talking about your law firm? In this episode, Kristaps Brencans teams up with digital PR pro Mark Rofe to dig into the magic behind wildly successful PR stunts and SEO-boosting campaigns. Mark shares his playbook for grabbing journalists' attention, finding the right media contacts, and creating buzzworthy stories—like the infamous “single billboard” that landed him on Jimmy Fallon and The Ellen Show.Mark discusses how creative digital PR campaigns—like a hypothetical "$1 divorce" promotion—could generate buzz and set law firms apart in a highly c...
2024-11-2126 minLaw Firms On The Map1000+ MVA Cases Monthly Learn How Angel Reyes Built a Texas Personal Injury EnterpriseWelcome to the third season of Law Firms on the Map! 🥳In this episode, host Kristaps Brencans, CEO of OnTheMap Marketing, as he sits down with one of the biggest names in personal injury law, Angel Reyes, Managing Partner at Angel Reyes Associates. With over 31 years of experience and more than $1 billion recovered for 50,000 clients, Angel shares his journey in building a powerhouse personal injury practice in Texas.In this insightful conversation, you'll learn about:🎯 Long-Term Growth - Key milestones in Angel’s career and the growth of his firm.🎯 Strategies for transitioni...
2024-09-2323 minLaw Firms On The MapBoosting Law Firm Growth with AI Web Development and Beyond - Kaspars MilbergsHello. It's so good to have you here again! 🎉In this episode of Law Firms on the Map Kristaps Brencans sits down with Kaspars Milbergs, CTO and co-founder of OnTheMap, to discuss the transformative role of AI in law firm marketing and web development.Kaspars shares insights from his 17+ years of experience in digital technology, touching on how AI is reshaping everything from web design to content management. Can AI really enable one developer to replace the work of five? What does this mean for the future of legal websites?Kaspars also dive...
2024-09-0318 minLaw Firms On The MapLegal Leads Unleashed: Mastering LSA Ads for Attorneys with Thomas GlasgowHi there! Welcome to episode 9 of our second season! In this episode, Kristaps Brencans, CEO of On The Map Marketing, dives deep into the world of Local Service Ads (LSAs) with Thomas Glasgow. From concerts to cases, Thomas is a niche expert who has come from working in the entertainment scene and built a successful agency focused solely on LSAs for attorneys. 🔑 Key Takeaways:The evolution and benefits of LSAs for law firms.Key strategies and best practices for running effective LSA campaigns.The impact of AI on LSA call analysis and lead qua...
2024-07-2231 minLaw Firms On The MapAchieving Optimal ROI In Law Firm PPC CampaignsIn this episode, Gerardo, the PPC Director at On The Map Marketing, sits down with Kristaps, CEO of OTM Marketing and discusses effective PPC strategies for lawyers. Gerardo shares his journey of significantly growing the PPC department and provides insights into the essentials of PPC advertising, specifically for personal injury attorneys. Here you will learn:1. What PPC (Pay-Per-Click) advertising is and its importance for law firms.2. Key strategies for managing and optimizing PPC campaigns.3. The importance of rigorous keyword research and data collection.4. How to effectively use Google Ads' automated bidding strategies.5. Insights...
2024-06-2732 minLaw Firms On The MapFrom Call to Conversion: Building Compelling Law Firm Intake Teams and Winning Review Generation ProcessesIn today's episode conversation, legal industry expert Chad Celi shares invaluable insights on the A to Z of intake processes and how law firms can maximize review generations with simple but often overlooked practices.From building confidence in callers to implementing systematic review generation strategies, Chad delves deep into the nuances of client interaction and reputation management.Learn how to establish trust from the moment a client calls, improve conversion rates, and leverage existing resources for long-term success. A few more key takeaways you can expect from this conversation are:Optimizing Intake Processes Client S...
2024-05-0932 minLaw Firms On The MapSEO Tipping Point Optimization: Taking Keywords From Page-2 To Top-3 RankingsHosted by Kristaps Brencans, join Daniel Denbow and Nikolai Hernandez in an illuminating discussion as they unveil the secrets behind their lawyer SEO mastery and share captivating client success stories.In this episode, they delve into the intricacies of optimizing content, crafting effective internal linking structures, and harnessing the power of citation consistency to propel websites to the TOP of search engine rankings for attorneys.If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing...
2024-03-1839 min
Marketing Solutions for Local Law FirmsDigital Marketing for Local BusinessesDo you have a comment about this topic... Send us a Text Message. Click hereKristaps Brencans started as a Project Manager at On The Map Marketing in 2015 and now runs the day-to-day operations as the company’s chief executive officer. He has been pivotal in implementing the company’s entrepreneurial operating system (EOS), which has better aligned the teams, helped structure meetings, and created a culture of accountability by introducing core values. In his leadership, On The Map Marketing has become a notable law firm marketing agency serving 300+ active clients in their portfolio and has grown from...
2024-01-1747 minLaw Firms On The MapDigital PR for Law Firms- Fery Kaszoni & Kristaps Brencans Discuss Future of Legal Link BuildingJoin host Kristaps Brencans in this episode of "Law Firms On The Map" as he sits down with Fery Kaszoni, the digital PR expert, renowned as the "godfather of digital PR."Fery shares profound insights into digital PR strategies, particularly in the context of law firm SEO, shedding light on how to secure large media publication backlinks for SEO success. He emphasizes the importance of link-building in digital PR and distinguishes between generating coverage and generating links. Digital PR for law firms is an ongoing activity and one that you can definitely leverage as a consistent, link v...
2024-01-1120 minLaw Firms On The MapOmni-Channel Law Firm Marketing: Lessons Learned by Brian Hansen & Kristaps Brencans (2024 Lawyer Marketing Trends)Join Kristaps Brencans as he engages in a dynamic conversation with Brian Hansen, the co-founder of Rocket Pilots – a leading digital marketing agency. In this insightful episode, Brian shares invaluable strategies to supercharge your local SEO and delves into the intricacies of effective legal marketing.Highlights:· Local SEO Strategies: Discover the importance of local SEO and its profound impact on map rankings. Brian unravels key tactics to enhance your online visibility in local searches.· Google Business Profile Optimization: Gain insights into optimizing your Google Business Profile for maximum expo...
2024-01-0939 minLaw Firms On The MapLaw firm SEO masterclass: from 2k visitors to 40k w/ Andrew PrinceIn this enlightening episode of Law Firms On The Map, Kristaps Brencans, the CEO at On The Map Marketing brings us along a comprehensive exploration of SEO strategies for law firms in this featuring Andrew Prince.Drawing from his experience as the former SEO Manager at the Law Offices of James Scott Farrin, Andrew delves into the nuances of optimizing legal websites to drive traffic, generate leads, and secure valuable cases.In this engaging conversation with Kristaps Brencans, Andrew discusses his journey at the law firm, sharing insights on the fundamental SEO principles that laid...
2023-11-2456 minLaw Firms On The MapBranded SERPS for Attorneys with Jason BarnardIn this episode of Law Firms On The Map, Kristaps Brencans, the CEO at On The Map Marketing chats with Jason Barnard, an expert in online identity, personal branding, and optimizing online presence. With over ten years' experience in branded search management, Jason specializes in helping individuals and businesses master their search engine results and build credibility in the digital realm.Here are some exciting takeaways you can expect from this episode:Online Identity and Brand SERPs: Jason emphasizes the importance of managing your online identity, particularly through your Brand SERPs (Search Engine Results Pages).Differentiating C...
2023-10-1341 min
Legal Mastermind Podcast - Presented By Market My MarketEP 232 - Chris Brencans - Why Choose EOS?Kristaps "Chris" Brencans started as a project manager at On The Map Marketing in 2015 and now runs the day-to-day operations as the company’s Chief Executive Officer.Connect with Chris on LinkedIn: www.linkedin.com/in/kbrencansVisit On The Map Marketing's Website: www.onthemap.comOn This Episode, We Discuss…On the Map's Strategy Utilizing EOSThe Impact of Quarterly Rocks on Your FirmHelping Clients Build Local PresenceDefining the Challenges of Attribution and Conversion
2023-09-2535 min
Garlic Marketing ShowThe #1 Lead Source For a Digital Agency with Chris from On The MapIn this episode, Kristaps Brencans, AKA "Chris," the SEO expert and CEO of On the Map, reveals the untapped potential of SEO for law firms. He emphasizes the significance of investing in SEO to attract a steady flow of leads and explores the benefits of local SEO and Google Business Profiles.To create a winning strategy, Chris suggests targeting strategic keywords, building a strong content bank, and acquiring quality backlinks to enhance domain authority. Leveraging AI accelerates content creation and boosts creativity with captivating title tags and headings.With a perfect blend of...
2023-08-2126 min
The Tech Savvy Lawyer#68: Lawyer-Focused Marketing: Interview with Kristaps Brencans, CEO of On the MapKristaps joined On the Map Marketing in 2015 as a project manager. Today, he stands at the helm as the Chief Executive. In this episode, Kris and I explore legal SEO, providing attorneys with three tech-driven steps to enhance their online performance. He demystifies ranking improvement, empowering legal professionals to leverage Google Business profiles for growth. Kristaps excels at turning setbacks into opportunities sharing strategies to manage negative reviews for positive outcomes. He emphasizes the value of specialized digital marketing tailored to legal niches, effectively navigating the evolving online landscape. Additionally, he imparts podcasting wisdom, offering advice on sound quality...
2023-08-0143 min
Marketer of the Day with Robert Plank946: On The Map: Maximize Your Law Firm’s SEO Efforts with Kristaps BrencansLocal SEO tracking is the key to optimizing your online presence in the legal industry. By creating relevant content with targeted keywords, you can attract potential clients and establish your firm as an expert in your practice areas. Utilizing lead tracking tools can help you gauge the effectiveness of your efforts and adjust your strategy […]
The post 946: On The Map: Maximize Your Law Firm’s SEO Efforts with Kristaps Brencans first appeared on Marketer of the Day with Robert Plank.
2023-07-2937 minMarketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World946: On The Map: Maximize Your Law Firm’s SEO Efforts with Kristaps BrencansLocal SEO tracking is the key to optimizing your online presence in the legal industry. By creating relevant content with targeted keywords, you can attract potential clients and establish your firm as an expert in your practice areas. Utilizing lead tracking tools can help you gauge the effectiveness of your efforts and adjust your strategy where necessary. To stay ahead of the competition, it's important to stay up-to-date on the latest trends and techniques in local SEO and continue to adapt your strategy accordingly.
Kristaps Brencans is the CEO of On the Map, a digital marketing agency dedicated to serving...
2023-07-2937 min
Marketer of the Day with Robert Plank946: On The Map: Maximize Your Law Firm's SEO Efforts with Kristaps Brencans
2023-07-2837 min
Lawyer Boss LifeDigital Marketing with Chris Brencans
In this episode, Alay and Chris discuss:
Differentiating one digital marketing firm from another.
Tracking leads, pay-per-click, and SEO.
Why SEO takes more time than you initially think.
Key Takeaways:
Ask your digital marketing company who is going to be working on your account, how many people, how many firms, how frequent communication will be, etc.
Search engine results are always changing as the algorithm changes.
You can utilize a landing page to understand which leads are coming in from various pay-per-click options.
Growing content requires time to gain authority. Gaining high-quality backlinks...
2023-07-1329 min
BE THAT LAWYERChris Brencans: Optimizing SEO for Your Law FirmIn this episode, Steve Fretzin and Chris Brencans discuss:Getting backlinks to your website from other trusted websites.Taking advantage of the EAT - expertise, authority, trustworthiness.Scaling your local SEO efforts and tracking the traffic and leads.AI and legal marketing. Key Takeaways:It is hard to refer someone when there is no information. You need to understand and leverage information about yourself online.Fixing your website fundamentals will make a big difference to your online presence.Getting a lead does not mean it will automatically convert. There are steps that will need t...
2023-07-0337 minLaw Firms On The MapLegal SEO Expert Victor Perez Talks Map Rankings, Citations, and The Future of SEOIn the ninth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Victor Perez, who's the chief brand ambassador at web 2.0 ranker and has overseen thousands of legal SEO campaigns.Here are some of the subjects they discuss in the episode:Victor discusses his experience, starting as a content writer before moving onto legal marketing.Tips on local map rankings, directories, and reviews in legal SEO.The importance of branding, outreach, and content creation in building a law firm's online authority and increasing its SEO ranking.
2023-06-021h 07
Law Firms On The MapDigital Advertising for Lawyers With Multimillion Advertising Budget Manager Bo RoyalIn the eight episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Bo Royal, CEO and co-founder at Pareto PPC, a digital advertising agency that has overseen $250M+ in annual advertising budget for their clients.They start with discussing Bo's foray into PPC, managing huge advertising budgets, and how that experience shaped him to start his own agency for brands. They also talk about how law firms can use LSA ads, distribution of ads budget, and lots more. About Bo: Having wo...
2023-05-1648 minLaw Firms On The MapLead Generation for Attorneys With Legal Marketing Legend Braden PollockIn the seventh episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Braden Pollock who owns Legal Brand Marketing that specializes in legal lead generation. But they don't limit their conversation to leads. Here's what they discuss in today's episode:Importance of link building for attorneys,Why law firms may experience a decrease in leads right now (and how to mitigate it..),Creating high quality legal content!And lots more.About Braden: Mr. Pollock is a domain investor, angel i...
2023-04-1743 minLaw Firms On The MapMaximizing Your Law Firm's Marketing Potential through Domain Names with Mike MannIn the sixth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Mike Mann, the Founder of fabulous corporations and charities including Phone.com, DomainMarket.com, SEO.com, and MakeChange.com.They get together on a topic rarely discussed in attorney digital marketing: choosing a domain name. Here are some things they discuss in the episode:Mike's background in charityHow Mike started entrepreneurshipHow to build a brandHow to estimate the value of your domain nameAnd much more.About
2023-04-1137 minLaw Firms On The MapSEO Blueprint for Lawyers To Get More Cases With Adrian GasIn the fifth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with SEO director at Elite Legal Marketing, Adrian Gas.They discuss specifics of SEO for attorneys and Adrian's journey to become a SEO director in the legal industry. Here are some things they cover in the podcast:Creating digital assets,Link building and digital PR strategies for attorneys,Importance of high-quality content,How to improve your map rankings.About Adrian: He started SEO while working in hospitalily, then...
2023-03-2750 minLaw Firms On The MapGoogle E-E-A-T for Lawyers with Isadora PadoaIn the fourth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with senior SEO manager, Isadora Padoa. They talk about one of the most important lawyer SEO ranking factors in 2023.In this episode, Kristaps and Isadora breakdown our inhouse E-E-A-T audit created by Isadora. They discuss:What are E-E-A-T ranking signals for attorneys?Importance of personal brands for lawyersHow to use lawyer directories for improving your E-E-A-TBreakdowns of E-E-A-T for some attorney websitesResources mentioned in the episode:Google Search Quality Evaluator...
2023-03-2046 minLaw Firms On The MapMulti-Million Dollar Lawyer SEO Agency CEO Breaks Down Personal Injury Law Firm WebsitesIn In the third episode of Law Firms On The Map, Chris Brencans, the CEO of multi-million dollar law firm SEO agency, On The Map Marketing, dissects some personal injury law firm websites.The agency has a proof of efficacy in competitive national markets such as injury law (see some law firm marketing case studies here). Also it prides with personal injury SEO as their sweet spot!Here are the websites Chris dissects in the podcast:Farahi Law FirmNorris Persinger Law, LLCCaruso Law OfficesAronberg, Aronberg & Green, Injury Law FirmBut hey, why...
2023-01-2338 minLaw Firms On The MapWhat Does Working With a Premiere Law Firm SEO Agency Look Like?In the second episode of Law Firms On The Map, Chintan Zalani gets together with Kristaps Brencans again. This time they breakdown law firm SEO services — specifically what working with On The Map Marketing is like. You'll find out the:The onboarding process, reporting, and team composition in the execution of a lawyer SEO campaign,Division of budget across a lawyer SEO project,How can law firms outrank directories in SERPs, creation of on brand and optimized legal content, etc.Who is Kristaps Brencans? He's the CEO of...
2023-01-1339 minLaw Firms On The MapAre Law Firm SEO Services Worth Investing In?In the first episode of Law Firms On The Map, Chintan Zalani gets together with Kristaps Brencans to discuss the importance of SEO for lawyers. We start with the basics of search engine optimization that attorneys need to know about. Then we get into the factors attorneys should consider when hiring a digital marketing agency.In this episode, we discuss important stuff for attorneys considering SEO such as:What’s the value of law firm SEO for attorneys?When is the right time to hire a SEO agency for a lawyer? What factors should you consider whi...
2023-01-0654 min
Business Builders ShowWhy I Built a Team That Grew SEO Marketing at 30% Year After Year – Kristaps BrencansWhat you need to know about our guest:
Kristaps Brencans is the CEO at On The Map Marketing, one of the leading search engine marketing agencies in North America. Currently servicing 500+ clients nationwide, the agency has grown year over year by 30 plus percent reaching the $5m+ revenue mark. In his 10+ year search-engine marketing experience he has launched hundreds of massively profitable SEO campaigns and has built high-performance teams of 50+ people.
Related Links:
Company site: https://www.onthemap.com/
Company LinkedIn: https://www.linkedin.com/company/on-the-map-inc-/
LinkedIn Profile: https://www.linkedin.com/in/kbrencans/
Company Facebook: https://www.facebook.com...
2022-03-0935 min