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Kristen Pechacek

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Social Geek
Social GeekFranchise Rock Stars: 2025 Wrap UpToday on the most popular franchise podcast, we’re wrapping up 2025 with the Franchise Rock Stars. What did we learn this year? What worked? What did NOT work?  Today's Franchise Rock Star Panel: Derrick Ableman, Scott Greenberg, Kristen Pechacek, and Danielle Wright joining host Jack Monson. We’re missing Ali Kraus today --  see you in January! Thanks to all of our sponsors for 2025: Citrin Cooperman, Northeast Color, WSI, Hughes, Vendasta, Franzy, Promotex, and Thunderly.Special Guests: Danielle Wright, Derrick Ableman, Kristen Pechacek, and Scott Greenberg.
2025-12-1629 minSocial Geek
Social GeekEpisode 1199: Franchise Rock Stars: Franchisors + SuppliersWhat do brands really need from their partners and vendors? And how can suppliers best manage those relationships? It’s Episode 1200 of Social Geek! The Franchise Rock Stars are back on the most popular podcast in franchising: Kristen Pechacek, Ali Kraus, Derrick Abelman, and Danielle Wright. We’re diving deep into three-legged stool of Franchisors, Franchisees, and Suppliers to discuss: *Monthly check-ins versus monthly challenge *Using your suppliers and partners to get stronger and better *Saying NO and making it okay to say no *Are relatio...
2025-09-3038 minBehind the Franchise
Behind the FranchiseEpisode 13: From Facebook Pioneer to Franchise Powerhouse with Kristen Pechacek of MassageLuXeIn this episode of Behind the Franchise, host Paul Ehlinger sits down with Kristen Pechacek—CEO of MassageLuXe and a digital marketing pioneer—to unpack her journey from launching Facebook pages in the MySpace era to leading one of the fastest-growing wellness franchises in the U.S.Kristen shares how she turned early social media success into a powerful franchising career, with stops at the Minnesota Vikings, Self Esteem Brands, and now MassageLuXe. Learn how she scaled emerging brands, built out tech stacks for growth, and why her marketing background gave her a unique edge...
2025-06-2040 minSocial Geek
Social GeekFranchise Rock Stars: Bad BossesBad Bosses. We’ve all had them and we don’t wanna be them. Today The Franchise Rock Stars are here to share some horror stories and some advice. Join Ali Kraus, Danielle Wright, Derrick Ableman, Kristen Pechacek, and Scott Greenberg! For more details on the amazing new certification program Scott mentioned, please visit www.hemsworldwide.com Thanks to Vendasta, Franzy, Hughes, and Citrin Cooperman http://vendasta.com/franchise https://franzy.com/socialgeek http://hughes.com/franchise https://www.citrincooperman.com/FranchisingSpecial Guests: Ali...
2025-05-2040 minSocial Geek
Social GeekFranchise Rock Stars: Sea ChangeSea Change – when has something in your life shifted overnight, and what did you do about it? Our franchise rock star panel today is: Derrick Abelman, Kristen Pechacek, Scott Greenberg, and Danielle Wright with host Jack Monson.  They’re sharing important changes in their lives and franchising careers, and how they handled it. Please join us for a very raw and personal conversation. Thanks to Vendasta, Franzy, Hughes, and Thunderly. http://vendasta.com/franchise https://franzy.com/socialgeek http://hughes.com/franchise https://thunderlymarketing.com/Special Guest...
2025-04-0132 minThe Cutting Onions Podcast
The Cutting Onions Podcast95. Kristen Pechacek, CEO of MassageLuxe joins us today to talk Franchising, Growth, and CultureWelcome to Episode 95 of The Cutting Onions Podcast. On today's episode, we speak with CEO Kristen Pechacek. Kristen is the President and CEO of MassageLuXe, a franchise surpassing 100 units in 2024. She was recently named as one the Top 50 Game-Changing CMOs in 2023 by Entrepreneur Magazine and Top 50 Era Defining Women to Watch in 2023 by Global Franchise. Prior to MassageLuXe, Kristen was with Self Esteem Brands as a leader in franchise and consumer marketing for over 5,000 global locations. She has also held roles in the NFL with the Minnesota Vikings and as...
2025-03-1057 minSocial Geek
Social GeekFranchise Rock Stars Live at IFA 2025Ali Kraus, Kristen Pechacek, and Danielle Wright talk about the lessons learned from franchising for their kids! What could your kids learn from the franchise community? Manners Communication Exposure to craziness Not being the reason there’s a rule And, helping a friend when you can Streaming now on Apple, Spotify, Amazon, and more. Thanks to Hughes, Northeast Color, Franzy, and Thunderly. Shout outs to Scott Greenberg & Derrick Ableman.Special Guests: Ali Kraus, Danielle Wright, and Kristen Pechacek.
2025-03-0322 minSocial Geek
Social GeekOne On One with Kristen PechacekMassageLuXe CEO Kristen Pechacek is one of the recent Top 5 Franchise Thought Leadership Award winners. In this One On One conversation Kristen shares her thoughts on: *The current focus on PE, Mergers & Acquisitions, and Platforms in franchising *The big items and events that will impact franchise partners this year *Advice for franchise development, franchise marketing, and consumer marketing pros working together under the same brand! Streaming now on Apple, Spotify, Amazon, and more. Thanks to Hughes, Northeast Color, and Franzy. Special Guest: Kristen Pechacek.
2025-02-2416 minSocial Geek
Social GeekJack Monson and The Franchise Rock Stars: IFA 2025 PreviewWe're ready for IFA 2025! Ali Kraus, Danielle Wright, Derrick Ableman, Kristen Pechacek and Scott Greenberg share tips and advice for the biggest franchising event of the year with host Jack Monson If you haven’t registered yet for IFA 2025, please do so at franchise.org Today’s show is brought to by Hughes, Citrin Cooperman, and Northeast Color. Special Guests: Ali Kraus, Danielle Wright, Derrick Ableman, Kristen Pechacek, and Scott Greenberg.
2025-01-2128 minSocial Geek
Social GeekSocial Geek New Year's Special 2025Happy New Year, Geeks! Welcome to Season 16 of the Social Geek podcast. It’s our New Year’s Special with an all-star guest list of prominent Franchising professionals sharing trends they are seeing for 2025 along with their plans, goals, and resolutions for the new year. Pour yourself a hot coffee, Mimosa, or Bloody Mary and join in the conversations with Matt Haller, Brandi Kloostra, Kirk Allen, Rebecca Wright, Jerry Akers, Megan Center, Partner at Quarles & Brady, Heather McLeod; Amanda Dempsey, Kelli Schroeder, Kristen Pechacek, Scott Greenberg, Ali Kraus, Derrick Ableman, and Danielle Wright joining host Jack...
2025-01-011h 21Social Geek
Social GeekFranchise Rock Stars: Mission StatementsSunglasses on.  The Franchise Rock Stars are back.     Mission Statements: Are they Necessary or Nonsense?   Do we need them? If so, can they be improved? Or do we send them to the corporate lingo dumpster of the past   Our Rock Star panel is back! Ali Kraus, Danielle Wright, Derrick Ableman, Kristen Pechacek, and Scott Greenberg share their views and examples of good and bad mission statements.   Thanks to Northeast Color, Hughes, Citrin Cooperman, and Tsource. 
2024-12-1042 minSocial Geek
Social GeekFranchise Rock Stars: Remote WorkingAs many organizations are remote but maybe returning to office, we’re wondering … What do YOU love most about being remote? And what do you really dislike? As franchising is the original remote structure, our Franchise Rock Stars are here to weigh in! Kristen Pechacek, Derrick Ableman, and Scott Greenberg share stories about how they and their teams are doing with working remotely or in a hybrid situation. How do they keep their own energy up while maintaining the emotional well-being, culture, and relationships with their teams and partners? How has the re...
2024-10-1534 minSocial Geek
Social GeekRock Stars: Franchise Events with Jack MonsonWelcome to September and the start of the fall franchise event season. Today’s Franchise Rock Star panel: Ali Kraus, Danielle Wright, and Scott Greenberg share their favorite events. We’ll also get some new travel tips from these traveling pros! Plus, what makes a great show over a good how? And what shows do these Rock Stars love the most? Shout-outs to: IFA Women’s Franchise Committee, Red Boswell, The FLDC Star Awards, Clayton Kendall, and lots of reviews on Ali’s luggage situation. And hey to Rock Stars Derrick Ableman and Kristen...
2024-09-0336 minSocial Geek
Social GeekRock Stars: Irresponsible Franchising with Jack MonsonEverybody is jumping on the Responsible Franchising bandwagon. Even irresponsible and sketchy characters in the space are going all-in on that phrase.     Today we’re pointing out some IRRESPONSIBLE franchising practices by franchisors, brokers, FSOs, and suppliers.  The Franchise Rock Star panel is back: Ali Kraus, Derrick Ableman, Kristen Pechacek, and Scott Greenberg.   Thanks for your ongoing support Northeast Color, AnswerConnect, and Hughes.       And thank YOU for listening and staying connected on the Social Geek Radio Network.       https://www.northeastcolor.com/
2024-07-1633 minSocial Geek
Social GeekRock Stars: Franchising Clichés with Jack MonsonBe Your Own Boss. Absentee owners. And … Responsible Franchising … What’s YOUR least favorite Franchise Cliché? Our Rock Star panel is here - Ali Kraus, Derrick Ableman, Kristen Pechacek, Scott Greenberg, and Danielle Wright share the tired buzzwords and catchphrases that drive you crazy in comments!   Heading to IFE in NYC? Download before Airplane Mode! Thanks for your ongoing support Northeast Color, AnswerConnect, CareerPlug, and Hughes. And thank YOU for listening and staying connected on the Social Geek Radio Network. https://www.northeastcolor.com/ https://ww...
2024-05-2837 minSocial Geek
Social GeekRock Stars: Introverts and Extroverts with Jack MonsonToday on Social Geek: Introverts and Extroverts. Which one are you? Or somewhere in between? And why do so many people identify as an introverted extrovert?  Our Rock Star panel is here – Ali Kraus, Derrick Ableman, and Kristen Pechacek share where they fall on the scale, and how they recharge.   Thanks for your ongoing support Northeast Color, AnswerConnect, CareerPlug, and Hughes.  And thank YOU for listening and staying connected on the Social Geek Radio Network.        https://www.northeastcolor.com/ https://www.answerconnect...
2024-05-0731 minLocal Business Hacks
Local Business HacksSimple & Successful Marketing Tips with the Chief Growth Officer of MassageLuXe, Kristen PechacekAre you a business owner who wishes your business was more successful? Are you looking for marketing tips and tricks that will help bring in more customers and generate more revenue? Then this week’s podcast episode is for you. Tune in as Kristen Pechacek, the Chief Growth Officer of MassageLuXe, shares marketing secrets she’s learned over the years throughout her successful career. Kristen Pechacek (CFE) is the Chief Growth Officer of MassageLuXe where she is responsible for consumer marketing and franchise growth. She was recently named as one of the Top 50 Game-Changing CMOS in 2023 by Entr...
2024-01-1732 minSocial Geek
Social GeekRock Stars: Franchising in 2024 with Jack MonsonIt's The Social Geek New Year's Day Special. Join host Jack Monson for the kickoff to Year 15 of The Social Geek Podcast. Our rock star panel: Northeast Color’s Derrick Ableman, Ali Kraus of Benetrends, Kristen Pechacek of MassageLuxe, author and keynote speaker Scott Greenberg,  Kenneth Burke of Text Request, and Entrepreneur Magazine’s Editor-In-Chief Jason Feifer! We’ll discusses: What may be the biggest stories in franchising in 2024Trends, threats, and opportunities for franchise brandsWhich brands may explode this yearAnd what is it about ice cream & franchising in tough times?   Thanks Citrin Co...
2024-01-0142 minSocial Geek
Social GeekRock Stars: Work Life Integration with Jack MonsonToday, our rock star panel Kristen Pechacek of MassageLuxe, Northeast Color’s Derrick Ableman, and special guest Jennifer LoBianco of Best Life Brands discuss how they integrate their work lives with their personal lives.   Jennifer describes her lifestyle as being “Perfectly Imbalanced at all times,” and shares her personal key phrase of the year: “Present.” We also dive into the difference between work/life balance and work/life integration and share self-care tips to reduce stress & anxiety while juggling it all. Today’s episode is brought to you by Citrin Cooperman, ...
2023-12-1836 minSocial Geek
Social GeekRock Stars: When to Blow Shit Up Part Deux with Jack MonsonToday: When is it time to BLOW SHIT UP? Part Deux! All of our regular Rock Star panelists are joining in on this one: Liz Solar of Solar Media, Northeast Color’s Derrick Ableman, Kristen Pechacek of MassageLuxe, Ali Kraus of Benetrends, and author / keynote speaker, Scott Greenberg. On part one, we looked at brands, this time it’s personal. Our panel shares stories about times in our professional lives and personal lives when we’ve decided to blow everything up. What happens when logic doesn’t work, and instinct takes...
2023-11-2143 minSocial Geek
Social GeekRock Stars: When to Blow Shit UpWhen is it time to Blow shit up? That’s right – when does a brand clear the deck and start over? Who’s done it well? Who didn’t? Today we're talking Brand Revolution versus Evolution for some consumer franchise brands. Our rock star podcast panel today: Liz Solar of Solar Media, Northeast Color’s Derrick Ableman, and Kristen Pechacek of MassageLuxe. Thanks to our newest sponsor, Adplorer! And thanks to AnswerConnect, and the all-new Brand J! https://www.adplorer.com/ https://www.answerconnect.com/franchise https://brandj.com/  
2023-10-3139 minSocial Geek
Social GeekSocial Geek Rock Stars: Giving and Taking AdviceDo you struggle with giving advice?  How about taking advice?   Franchise Rock Stars Kristen Pechacek of MassageLuxe, Andrea Pirrotti of NewFlex , Sam Stanovich of Big Chicken, and Derrick Ableman of Northeast Color share ideas on how to give advice when it's not an easy conversation and how to tell if you they're actually listening to you.   Thanks to AnswerConnect, Citrin Cooperman, and Biggby Coffee!   
2023-08-0142 minSocial Geek
Social GeekSocial Geek Rock Stars: On The Road AgainHello Geeks! We’re on the road again with part two in our series on business travel and conferences with today’s rock star panelists Kristen Pechacek, Chief Growth Officer at MassageLuxe and Michael Hyam, Franchise Show Director at National Event Management. Kristen and Michael discuss making a plan for big events, networking, and their best business travel tips for 2023. We will see you this week at Franchise Show Houston and later this month at IFA 2023!   Thanks CareerPlug, Serviceminder, Hughes, and Northeast Color.
2023-02-0725 minSocial Geek
Social GeekSocial Geek Rock Stars: Killing Corporate SpeakAs per my last email. Let me circle back. Pivot. Game changer. What’s YOUR least favorite piece of corporate speak or jargon? Today’s Rock Star panel Amanda Dempsey, Patti Rother, and Kristen Pechacek share their picks for terms we should kill for 2023. We’ll also discuss how to clearly communicate around meaningless three letter acronyms and inauthentic buzz words in calls, emails, texts, and virtual meetings. Thanks to Hughes, Northeast Color, and Serviceminder.  
2022-12-0542 minFranchise Marketing Radio: AI Edition
Franchise Marketing Radio: AI EditionKristen Pechacek with MassageLuXeKristen Pechacek is the Chief Growth Officer of MassageLuXe. Kristen is responsible for consumer marketing and franchise growth. Kristen is a Certified Franchise Executive with the International Franchise Association and has been named as one of the Top 100 influential Women in Franchising by Business Woman Magazine. Prior to MassageLuXe, Kristen was with Self Esteem [...]
2022-11-2923 minFranchise Marketing Radio
Franchise Marketing RadioKristen Pechacek with MassageLuXeKristen Pechacek is the Chief Growth Officer of MassageLuXe. Kristen is responsible for consumer marketing and franchise growth. Kristen is a Certified Franchise Executive with the International Franchise Association and has been named as one of the Top 100 influential Women in Franchising by Business Woman Magazine. Prior to MassageLuXe, Kristen was with Self Esteem […]
2022-11-2900 minSocial Geek
Social GeekSocial Geek Rock Stars: The Next Big IdeasToday’s Rock Star Panel is Kristen Pechacek, Chief Growth Officer of MassageLuxe, Robert Mitchell, Head of Franchise Development at Ultra Pool Care Squad, and Dawn Weiss, a CMO at Xponential Fitness for Rowhouse and STRIDE! They are taking some risks next year because that’s how you win in franchising and marketing! And today they will share these big crazy ideas with you. We’ll cover ideas you can use on CTV, Moment Blast, YouTube ads, YouTube Shorts, Reels, The Metaverse, BeReal, of course TikTok, and the potential return of a little social media channel c...
2022-11-0148 minSocial Geek
Social GeekSocial Geek Rock Stars: Franchise TrendsThe all-new format and all-new Social Geek starts NOW. Today’s Rock Star panel includes Kristen Pechacek from MassageLuxe, Abby Fogel from Unleashed Brands, and Michael Layman from The International Franchise Association joins podcast host Jack Monson.   They’re sharing how to help your brand and franchisees navigate the recession, inflation, legislation, and labor issues. We’ll also touch on trends in digital marketing, franchise development lead gen, investing in culture, more acquisitions for platforms, and just what the heck is a MUMBO?!?   Thanks Consumer Fusion, Digital HR, Hughes, and Serviceminder....
2022-09-1227 minSocial Geek
Social GeekTransforming Home Care with Shelly Sun  Shelly Sun, CEO and Founder of BrightStar Care, is changing the game again in the home care space with new innovations in payer models, technology, and more. Shelly joins podcast host Jack Monson to share her vision of how high-quality home care will be available to more Americans and how she and her team are implementing this transformation today. Shelly and Jack will both be at the IFA’s Leadership Summit and FAN Annual Meeting in DC September 19 – 21. We’re looking forward to productive conversations with our legislators from Illinois on behalf of small business...
2022-08-2922 minSocial Geek
Social GeekMore Metaverse for Franchises with Kristen PechacekKristen Pechacek of MassageLuxe is back to continue the series on the Metaverse for Franchises on Social Geek. We'll focus on Franchise Development in the Metaverse and changes sales pros could see in the near future for everything from franchise expos to discovery days. And ... is the Metaverse a Registration State?   Thanks to The Franchise Customer Experience Conference, TruPresence, and Thryv.
2022-05-0225 minSocial Geek
Social Geek2022 Marketing Tips with Kristen PechacekHappy New Year, Geeks. And Welcome to SEASON 13 of Social Geek Radio!! Kristen Pechacek, Chief Growth Officer at MassageLuxe, is back to share her advice for getting your franchise brand in shape for the new year. Kristen’s tips for early 2022 include: Get ready for third party cookies to (finally) go away Improve your CRM game and get your database ready Reserve some resources and time for experimenting with new forms of content, platforms, and social channels to reach new customers Set up franchisees to succeed with loc...
2022-01-0335 minDynamic Disruption
Dynamic DisruptionLimitless Leaders: Part IIWhat makes a great leader? It's the way they inspire, advise, and rally for others. We asked top industry leaders two questions. First, what is the culture of your company? Second, what is the culture of franchising as a whole? Our second episode features John Lancaster, VP, Emerging Markets Franchise Development, Choice Hotels International, Steve White, President & Chief Operating Officer, PuroClean, Kristen Pechacek, Chief Growth Officer, MassageLuXe, Joe Malmuth, Vice President of Franchise Development and Franchise Relations, Batteries Plus Bulbs, and Kelly Crompvoets, Vice President of Marketing, Any Lab Test Now.
2021-11-0213 minSocial Geek
Social GeekCulture of Franchising - Live in AtlantaThis is Social Geek Radio Episode 800! We're celebrating with more conversations about the Culture of Franchising recorded last week at #FLDC in Atlanta featuring John Lancaster of Choice Hotels International, Kristen Pechacek of MassageLuxe, and Adam Chandler of Eulerity.   Thanks to Thryv, Constant Contact, and Northeast Color.  
2021-10-2612 minSocial Geek
Social GeekFDM: Marketing Challenges: Branding and Lead GenerationHere is Jack Monson’s monthly column in Franchise Dictionary Magazine for August, 2021.   And, shout out to Kristen Pechacek, Sherri Fishman, and the International Franchise Association's Marketing & Innovation Committee for their persistence in moving our industry forward!  
2021-08-0102 minWhat\'s Your F\'ing Business?®
What's Your F'ing Business?®Growth and Profitability in a Crowded Market - MassageLuXeKristen Pechacek, Chief Growth Officer of MassageLuXe, shares her ideas on how to focus on growth.  It's more than adding new units, it's all about the franchisees' profitability and the franchisor's ability to support them.  When done well, there is always room for a great brand in a crowded market.We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
2021-07-2841 minSocial Geek
Social GeekBehind the Scenes at IFA's Marketing WorkshopJoin Jack Monson and Kristen Pechacek behind the scenes making last minute plans for the upcoming IFA Marketing Workshop. Kirsten and Jack are once again emceeing this virtual event and invite you to listen in on their final planning session. The topics discussed at the workshop are: Balancing Upper and Lower Funnel Tactics: Brand Building Versus Lead Gen and Bringing Brand Loyalty Back Bonus: along the way, Kirsten shares how her brand, MassageLuxe, is handling both of these! This virtual workshop is Thursday, June 24 at 2pm EDT. There are NO tal...
2021-06-2226 minThe Multi-Location Marketing Leader
The Multi-Location Marketing LeaderKristen Pechacek on Brand Building and Franchise Marketing LeadershipKristen Pechacek is the Chief Growth Officer at MassageLuXe, the fastest-growing franchise company within the massage industry. In this episode, she shares how she helps franchisees be as profitable as possible, delivers on franchise growth and brand goals, and engages franchisees in marketing programs that result in new customers and a high ROI.
2021-06-1740 minTalking Risks
Talking RisksTalking Risks Episode 8 with Kristen PachacekKristen Pechacek, CFE is wicked smart and is in charge of the growth of a premium spa called "MassageLuXe".  Follow her journey from branding and promotions for the Vikings Football Organization to some of the largest health and fitness chains in the country to MassageLuXe. Massage Spa Franchise Opportunity | MassageLuXe Aspen Legal (aspenlawteam.com) NutritionHQ | General Health, Weight Loss & Sports Nutrition Supplements --- Support this podcast: https://anchor.fm/ricky-hall97/support
2021-05-2159 minSocial Geek
Social GeekIFA Marketing Workshop Preview with Kristen Pechacek and Jack MonsonKristen Pechacek is the Chief Growth Officer at MassageLuxe and joins Jack for a preview of a valuable upcoming event for all Marketing Pros in the Franchise space. The International Franchise Association is hosting a Marketing Workshop on April 27th at 2pm EDT. We will gather as a group for some networking, then break into smaller workgroups to discuss our challenges and share solutions in the areas of: Optimizing Digital Marketing to Generate Consumer Interest, Foot Traffic, and Revenue Deploying Social and Digital Marketing Content Calendars Within a Franchise System   Thi...
2021-04-0213 minSocial Geek
Social GeekFranchise News Podcast 3.31.2021The Franchise News Podcast for Wednesday, March 31, 2021. In the news this week: President Joe Biden The International Franchise Association Propelled Brands, Catherine Monson FASTSIGNS, NerdsToGo Yum! Brands, Tictuk, Clay Johnson Saladworks, WoWorks The Simple Greek, Kelly Roddy Marcus Lemonis, The Profit Orangetheory Fitness, Ellen Latham Texas Roadhouse, Jerry Morgan Self Esteem Brands, Kaley Rohlinger Volofit, Kory Angelin Jabz, Erin Seaboyer Church's Chicken, Gregg Gallagher, Cinthia Nerhing-Salm Pancheros M...
2021-03-3106 minSocial Geek
Social GeekFacebook Franchise Tip of the Week: Using Facebook Offline EventsPodcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey. Today Mike shares the benefits of using Facebook’s Offline Events to prove what purchases can be attributed to the Facebook ads your customers saw. A very small percentage of franchises and small business owners are using this method of tracking a return on ad spend. Mike shares the best practices and how to set up this valuable marketing tool. Shout out today to the International Franchise Association and Kristen Pechacek. Pl...
2021-03-2913 minSocial Geek
Social GeekHow to Structure Your Marketing Department: Kristen PechacekWelcome to Social Geek Season 12! Kristen Pechacek, Chief Growth Officer at MassageLuXe and Vice Chair of the IFA’s Marketing and Innovation Committee, is back to kick things off. Kristen shares ideas on building or restructuring your Marketing Department based on size for emerging, growing, and national brands. *What roles are critical at each stage? *How much should be done in-house, versus outsourced to agencies? *And, is it a good idea to have separate marketing teams for consumer / franchise marketing? (Spoiler: No!)   Thanks to Suttle-Straus, OneUpWeb...
2021-01-0529 minSocial Geek
Social GeekFranchise Suppliers and Partners with Kristen Pechacek and Jack MonsonKristen Pechacek, Chief Growth Officer of MassageLuxe is back with some helpful advice and tips for supplier partners and franchisors working together. We’ll cover:  *How do you know when it’s time to outsource and find a partner? *What do you look for when choosing the right partner? *How can both client and partner strengthen the relationship? *What’s the best way to find your next great client? *And … why we HATE the term “vendor”!   If any suppliers are interested in joining the Franchise Lean-In Group with...
2020-10-2626 minSocial Geek
Social GeekFranchise News Podcast 9.30.2020The Franchise News Podcast for Wednesday, September 30, 2020.   In the news this week:​ Edible, Cheikh Mboup BrightStar Care, Shelly Sun Woofie's Senior Care Authority, Marcy Baskin Hungry Howie's, Steve Jackson CareerPlug, Clint Smith myCNAjobs Spoiled Rotten Photography, Elizabeth Bailey Mosquito Squad, Tom Swift Closet & Storage Concepts, More Space Place, Adam Biedenbender Golden Chick, Howard Terry Office Pride, Patrick Durkee International Franchise Association MOD2020, Kristen Pechacek FranchiseTailgate, Sal...
2020-09-3005 minSocial Geek
Social GeekIFA MOD Preview with Maresa Friedman and Kristen PechacekMaresa Friedman is a Fortune 100 marketing strategist who will be presenting at IFA’s MOD Event about how you can show your customers that you care about them via Google!       Brands should ask themselves: Are you reframing your business model? Are you communicating outwardly with customers? Are you taking the time to show you care? And … what are your customers Googling right now?    Big thanks to today’s co-host Kristen Pechacek of MassageLuxe. Thanks to Social Joey, Franchise Payments Network, POLN8, Northeast Color, and a...
2020-09-2527 minSocial Geek
Social GeekFranchise News Podcast 9.23.2020The Franchise News Podcast for Wednesday, September 23, 2020.   In the news this week:​ International Franchise Association FRANdata City Wide, Jeff Oddo Authority Brands, Rob Weddle Noddles & Company, Dave Boennighausen Farmer Boys, Larry Rusinko Pizza Factory, Mary Jane Riva No Kid Hungry Church's Chicken, Grady Walker Domino's, Kelly Garcia RLH Corporation, Chris Trick Taco John's, Greg Miller CKE Restaurants, Lance Tucker, Phil Crawford Twin Peaks, Scott Gray, Mike Prentiss ...
2020-09-2305 minSocial Geek
Social GeekFranchise News Podcast 7.29.2020The Franchise News Podcast for Wednesday, July 29, 2020. In the news this week:​ Ruby Tuesday Nathan's Famous Franklin Junction, Aziz Hashim Taco John's, Jim Creel Tropical Smoothie Care, Charles Watson Better Homes and Gardens Real Estate, Jennifer Marchetti Paychex, Martin Mucci Spring-Green Lawn Care, Brad Johnson Restoration Specialties Franchise Group, Chris Ring Duck Donuts, Dwayne Hoffman Scenthound, Patti Rother Jiffy Lube, Edward Hymes FirstLight Home Care, Kevin Hiler, Glee McAnanly Du...
2020-07-2905 minSocial Geek
Social GeekFranchise Development Digital Marketing: Kristen Pechacek and Jack MonsonKristen Pechacek of Self Esteem Brands returns to share digital marketing best practices for Franchise Development in the Covid-19 era. We chat about the delicate balance of where in the buyer’s journey Franchise brands should currently be focused.  We also discuss fran dev messaging strategies beyond the value proposition and point of differentiation, and now including more compelling content about the brand’s culture and direction.    Thanks Social Joey, Benetrends Financial, and Better.     
2020-04-2420 minSocial Geek
Social GeekFranchise News Podcast 4.22.2020The Franchise News Podcast for Wednesday, April 22, 2020.   comebackofalifetime In the news this week: McDonalds Yum Brands Inspire Brands InternationalFranchise Association, Robert Cresanti  Chik-fil-A OXXO Care Cleaners Kolache Factory, Dawn Nielsen Rave Restaurant Group, Pizza Inn, Pie Five Pizza Checkers & Rally's, Frances Allen Subway Feeding America  Interim Healthcare, Jennifer Sheets Massage Envy, Beth Stiller College HUNKS Hauling Junk & Moving, Nick Friedman InXpress, Paul Knott ...
2020-04-2207 minSocial Geek
Social GeekMITPod: Branding Versus Lead GenerationThe International Franchise Association and Social Geek present: MITPod, The Marketing Innovation Technology Podcast. Kristen Pechacek and Jack Monson are back sharing trends and stories leading up to IFA’s MITCon event in Phoenix.  Today, Mike McDowell joins to discuss a disturbing trend of increasing ad budgets focusing only on lead generation at the expense of branding. We’ll share strategies to produce strong results long-term and best practices for franchise brands to lead by delivering a strong brand framework.  THESE ARE EXACTLY THE KINDS OF CONVERSATIONS YOU WILL HAVE AT MITCON! Save the date: Oct 28...
2020-03-1722 minSocial Geek
Social GeekMITPod: Kristen Pechacek and Jack MonsonThe International Franchise Association and Social Geek present: MITPod, The Marketing Innovation Technology Podcast! Kristen Pechacek and Jack Monson are back sharing trends and stories leading up to IFA’s MITCon event in Phoenix. Save the date! MITCon 2020 will be Oct 28 – 30! No panels.  No booths.  No BS.  All engagement! This week we’ll chat about the new annual Economic Outlook Report from IFA and FranData as well as a bad trend of trading in your company’s branding for lead gen.  Plus shout-outs today to Brooke Budke, Tom Epstein, Kathy Collins, and Sherri Fishman. ...
2020-02-2515 minSocial Geek
Social GeekFranchise News Podcast 1.31.2020The Franchise News Podcast for the week ending January 31, 2020.   In the news this week: US Secretary of Labor Eugene Scalia Catherine Monson, FASTSIGNS Kristen Pechacek, Anytime Fitness Chuck Runyon, Self Esteem Brands Stacey Pool, Noodles & Company Dave McDougal, Lisa Dimson, Your Pie Gary Vaynerchuk, Vayner Media, Bojangles' Tough Mudder, Chill-N, Thrillz Social Joey Liberty Bernal VetFran, MFV, Franchise Update Media, The Canadian Franchise Association IFA2020 #MUFCon   
2020-01-3103 minSocial Geek
Social GeekAd Spend Strategies for 2020 with Kristen Pechacek and Jack MonsonIt’s the first episode of Season Eleven!  Kristen Pechacek of Self Esteem Brands shares ideas to consider when planning your media buys this year including: The Effect 2020 Election will have on ad buysRise of Connected TVGrowth of Amazon adsDigital Out Of Home Attribution Diversifying Facebook and Google spendsBattling Ad FraudWhat’s up with the Lack of Branding?And are big creative agencies in trouble?   Plus, we’re getting ready for great conversations at the Marketing and Innovation Summit at the 2020 IFA Convention next month.  And did you know that Anytime Fitness is now fran...
2020-01-0733 minSocial Geek
Social GeekMITPOD: Kristen PechacekThe International Franchise Association and Social Geek present:  MITPod, The Marketing Innovation Technology Podcast! Kristen Pechacek is back to share big news about The Bar Method joining Anytime Fitness and the other great brands at Self Esteem Brands. Kristen discusses WHO is best to manage social media: the Franchisor or Franchisees? What about live videos, responding to reviews, Instagram posts, or other digital content? We also dive into more great news that Google will presenting at #MITCon later this month in Austin!  Also kudos in this episode about Franchise Dictionary Magazine’s new issue featuri...
2019-10-0128 minModrn Business
Modrn BusinessMB Early Archives 040: Kristen Pechacek, Digital Marketing Director of Self-Esteem BrandsToday’s guest, Kristen Pechacek, is the Digital Marketing Director at Self Esteem Brands, home of Anytime Fitness, Waxing the City and now Basecamp Fitness. Prior to her time at SE Brands she was with the Minnesota Vikings and has worked with almost 100 different clients on their social and digital presence. We recorded the podcast BEFORE the tour, but I wanted to release it in the thick of the tour because the content is phenomenal. In this chat, we got very tactical as it relates to the balance between national and local marketing. We talked about: -What that national and lo...
2019-08-1235 minSocial Geek
Social GeekMasterclass: Digital ROI with Kristen Pechacek, Mike McDowell, Jack MonsonThanks to Social Joey and Gusto!    Kristen Pechacek of Self Esteem Brands joins Social Joey's Mike McDowell and Jack Monson to discuss new and innovative ways to see ROI on digital marketing. Kristen shares that to move customer perception, you have to play in awareness and consideration tactics;  direct response will not change perception enough. We'll also cover: Is CPL dead?Using assisted conversionFacebook’s new Attribution programAre funnels outdated?Calculating earned media value on your organic contentFuture trends in the digital journeyDetails on MITCon!   Thanks to Social Joey and Gusto!   
2019-07-0230 minHanson & Hunt
Hanson & HuntTalking Points #75 - 8/17/17Arik and Kevin recorded this month’s show after the Minnesota PRSA’s first-ever Digital Skills Workshop in Minneapolis. The Quick News & Quick Takes segment includes stories about brand use of messaging apps (16:15), a study about the technology used by communicators in their organizations (17:45) and the popularity of live-streaming (19:40). The Talking Points Spotlight highlights Cambria (20:45). And, the three Talking Points in this episode feature discussions about the current risk environment for corporations around digital/social (23:00), Arik’s disdain for popular blog post headlines (28:35) and why PR pros need to be in the room with execs and others who do media interv...
2017-08-1744 min