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Kristen Werner & Mia Steel

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I Am That Content Creator PodcastI Am That Content Creator PodcastEp#87 How to Create Your First Digital Product (and Why It’s the Most Profitable Business Model) — Live Coaching + Actionable Tips to Get StartedEver wondered how to turn your skills, story, or knowledge into a scalable digital product that sells — even while you sleep?In this high-impact episode of the Hive Hub Collective Podcast, we’re taking you inside a live coaching session where we break down how everyday women are creating their first digital product — and why this business model is the most profitable, flexible, and scalable in 2024 and beyond.🚀 What You’ll Learn:Why digital products are the smartest way to build recurring incomeThe only 3 things you need...2025-05-0547 minI Am That Content Creator PodcastI Am That Content Creator PodcastEp#86 You're Not Failing, You're Finding Your Path: Why Business Pivots Are EssentialThe guilt of business pivots can be crushing. That nagging feeling of "Oh, what's she doing NOW?" or "Another business idea gone to waste" – we've been there, and we know you might be feeling it too.As two neurodivergent business owners who've navigated multiple pivots, we're pulling back the curtain on the emotional rollercoaster that comes with changing direction. For Mia, her ADHD meant continually seeking new dopamine hits when business ventures became challenging. For Kristen, being a manifesting generator meant she was literally designed to do multiple things, yet carried shame around her various business evolutions.2025-04-2729 minI Am That Content Creator PodcastI Am That Content Creator PodcastEp#85 Scaling From Zero to Six Figures: The Business by Design JourneyEver found yourself drowning in online business courses that promise the world but leave you with more questions than answers? That's exactly where we were before discovering Business by Design.As two neurodivergent mums who transformed our content creation skills into a six-figure business in under 12 months, we're pulling back the curtain on the program that made it possible. James Wedmore's Business by Design isn't just another digital course—it's a comprehensive system that actually delivers on its promises.What makes BBD different? It truly is the "LEGO manual" for digital entrepreneurs that James describes. Wh...2025-04-2021 minI Am That Content Creator PodcastI Am That Content Creator PodcastEp#84 Crafting Hooks That Convert: Why People Scroll Past Your ContentReady to stop watching your carefully crafted content disappear into the digital void? In this episode, we tackle the number one reason your videos aren't performing: weak hooks that fail to stop the scroll.The hard truth is that you have just three seconds—often less—to capture attention in today's hyper-stimulated social media environment. We break down exactly what makes an effective hook, exploring the power of layering visual elements (camera movement, bright colours, unexpected actions) with compelling text and spoken words. This combination creates an irresistible invitation that transforms passive scrollers into engaged viewers....2025-04-1321 minI Am That Content Creator PodcastI Am That Content Creator PodcastEp#83 AI & Content Creation: Master ChatGPT-4 or Risk Falling BehindThe AI revolution has arrived in content creation, and it's transforming everything from graphic design to photography at breathtaking speed. Mia and Kristen dive deep into this pivotal moment for creators, entrepreneurs, and business owners, exploring both the thrilling possibilities and legitimate concerns as artificial intelligence reshapes our creative landscape.We've reached the point of no return with AI – it's not going back in the box. So how do we adapt rather than resist? Should we fear the environmental impact and potential job losses, or embrace the efficiency and new possibilities? The answer lies somewhere in between. Fo...2025-04-0627 minI Am That Content Creator PodcastI Am That Content Creator PodcastEp#82: One Platform, One Offer, One Traffic Source Will Change Your Business ForeverEver feel like you're spinning your wheels in business, constantly creating new offers but not seeing the growth you want? You're not alone. As two neurodivergent entrepreneurs who've built a six-figure business, we've discovered that success isn't about doing more—it's about focused execution on fewer things.This year, we chose "focus" as our word of the year, and just three months in, it's completely transformed our approach. We've learned that constantly pivoting after success (rather than doubling down on what works) was causing our results to fluctuate wildly. The solution? One platform, one funnel, one offer.2025-03-3034 minI Am That Content Creator PodcastI Am That Content Creator PodcastEp#81 TikTok Shop Australia: Learn How Aussie Creators Can Profit & What You Need To Know To Be ReadyGet ready to revolutionise your content strategy with TikTok Shop, the groundbreaking social commerce platform set to launch [from what we know] in Q1 Australia in 2025! This podcast episode as we dive deep into how TikTok Shop could change everything for local creators.🌟 What You’ll Learn:Understanding TikTok Shop: Discover how this platform merges social media and e-commerce, allowing creators to earn through direct sales.Earning Potential: Explore the commission-based earning model of TikTok Shop, where creators can receive 10-30% on products sold through their videos.Strate...2025-03-2326 minI Am That Content Creator PodcastI Am That Content Creator PodcastEP#80: How To Use Trials Reels? Instagram’s Latest Hack for Creators Seeking Real EngagementEver feel like Instagram is playing hard to get? You're not alone. Dive into this week’s episode where Mia and Kristen spill the beans on Instagram’s new Trial Reels feature, and why it might just be the breakthrough we've all been waiting for.Instagram has always been a bit of a tease, right? Like that elusive boyfriend who keeps you guessing. But with Trial Reels, things are looking up. This feature lets you test new waters without messing up your feed. It's all about experimenting behind the scenes—perfect for trying out wild ideas o...2025-03-1727 min