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Showing episodes and shows of
Kristi Dosh
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Real Talk for Sports Parents w/ Samantha Livingstone
Navigating the NIL Landscape: Opportunities for All Athletes with Kristi Dosh
Real Talk for Sport Parents Podcast Hosted by Samantha Livingstone Episode 6: Navigating the NIL Landscape: Opportunities for All Athletes with Kristi Dosh In this episode, Samantha sits down with Kristi Dosh, attorney, sports business analyst, and founder of Business of College Sports - to explore the fast-evolving world of Name, Image, and Likeness (NIL). Kristi breaks down what NIL really means for student-athletes and their families, explains how even non-D1 athletes can benefit, and shares practical tips for building a personal brand. Whether you're a parent, coach, or athlete, this episode...
2025-07-25
1h 12
The Athlete Brand Advisor Podcast
NIL and the Impact of the NCAA Settlement with Kristi Dosh
In this episode, host Greg Glynn sits down with Kristi Dosh about her background in the sports, the recent House vs. NCAA settlement and her new book “The Athlete NIL Playbook.” Kristi explained how her interest in the business side of sports developed through her legal career and writing, leading to her first book deal and a position at ESPN. She discussed her upcoming book, "The Athletes NIL Playbook," and her experience covering NIL issues, including the Ed O'Bannon case. The Evolution of NIL Kristi and Greg discussed the evolution of NIL (Name, Image...
2025-07-01
30 min
Inside College Soccer
Inside #CollegeSoccer Podcast - Unpacking NIL (Name, Image, Likeness) with Kristi Dosh and The Athlete's NIL Playbook
In our latest podcast episode, Don Williams had the privilege of diving deep into the world of Name, Image, and Likeness (NIL) with Kristi Dosh, author of the newly released book The Athlete’s NIL Playbook: The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness (available for pre-order, set to release July 2, 2025, from Wiley). Kristi, a leading expert in sports business, shared invaluable insights on navigating the rapidly evolving NIL landscape for athletes at all levels. We explored the role of NIL collectives, which have become pivotal in facilitating deals for college athletes, often ac...
2025-06-23
1h 20
The Business of College Sports
Can International Athletes Earn from NIL or Revenue Sharing?
Immigration attorney Ksenia Maiorova, a partner at Green and Spiegel, joined me to chat about what international athletes can and cannot do when it comes to NIL, why so many workarounds being attempted don't actually work and why there's virtually no way for international athletes to safely receive revenue sharing on a student visa. We also talk about other visa types available and the process for obtaining one, in addition to answering questions sent in by the audience.Even more of Ksenia's advice, including more "what if" scenarios are included in my new book, The Athlete's NIL...
2025-06-17
50 min
Big 12 Today
Big 12 Today - Kristi Dosh - June 16, 2025
With the recent decision on the House vs NCAA settlement, Big 12 Today has all bases covered including author and writer for Sports Business on Forbes, Kristi Dosh. She joined the show with Ari Temkin and James Westling to further on the discussion of the fall out of the settlement and gave us a different perspective on the matter from the standpoint of the athlete and their parents. Dosh's newly published book "The Athlete's NIL Playbook" is out now.
2025-06-16
17 min
Smart Podcast, Trashy Books: A Romance Novel Podcast
651. Little Free Libraries and Sports with Savannah Carlisle and Kristi Dosh
Savannah Carlisle is the author of The Library of Second Chances and is a sports business reporter and nonfiction author under the name Kristi Dosh.Her romance centers on a Little Free Library, so of course we are talking about that. We also discuss the difficult economies of small coastal towns, and the ways that memories can be attached to a place. Then we talk about sports romance – and why she doesn’t want to write one.CW/TW: At about 18 minutes in, we talk about online harassment Kristi faces and some of the com...
2025-01-24
50 min
Smart Podcast, Trashy Books: A Romance Novel Podcast
651. Little Free Libraries and Sports with Savannah Carlisle and Kristi Dosh
Savannah Carlisle is the author of The Library of Second Chances and is a sports business reporter and nonfiction author under the name Kristi Dosh.Her romance centers on a Little Free Library, so of course we are talking about that. We also discuss the difficult economies of small coastal towns, and the ways that memories can be attached to a place. Then we talk about sports romance – and why she doesn’t want to write one.CW/TW: At about 18 minutes in, we talk about online harassment Kristi faces and some of the com...
2025-01-24
50 min
Smart Podcast, Trashy Books: A Romance Novel Podcast
651. Little Free Libraries and Sports with Savannah Carlisle and Kristi Dosh
Savannah Carlisle is the author of The Library of Second Chances and is a sports business reporter and nonfiction author under the name Kristi Dosh.Her romance centers on a Little Free Library, so of course we are talking about that. We also discuss the difficult economies of small coastal towns, and the ways that memories can be attached to a place. Then we talk about sports romance – and why she doesn’t want to write one.CW/TW: At about 18 minutes in, we talk about online harassment Kristi faces and some of the com...
2025-01-24
50 min
Sports Mom Rapport
Guest Expert Kristi Dosh: Navigating NIL
Tune in to today’s conversation as we thoroughly explore the world of NIL (Name, Image and Likeness) with Kristi Dosh, a leading expert in college athletics and NIL. As a former attorney and ESPN sports business reporter, our guest, Kristi, breaks down how athletes can benefit from NIL, the steps to effectively leverage it, and how and when to hire an agent. We also explore what makes NIL offers reputable and how to navigate deals. Lastly, Kristi provides a detailed breakdown of the House settlement and its potential impact on college athletes. Listen in for expert insights on ma...
2024-09-21
48 min
Golic & Smetty
NIL & Legal Expert Kristi Dosh, Golic’s Halloween Rules, College Coach Crisis + Quick NFL Round-Up | Golic & Smetty
Golic and Smetty discuss their struggles to connect at Notre Dame games, causing Mike to miss Jess' famous baked goods. They shift to Halloween candy rules, emphasizing the importance of giving out full-size candy bars. They debate the appropriateness of unusual treats like hard-boiled eggs and toothbrushes. The conversation turns to dressing up on Halloween, with Mike sharing his go-to costume.The duo discusses Notre Dame's HUGE victory against Pitt and the controversy surrounding Coach Pat Narduzzi's comments after the game. In the age of social media, no one is safe. They talk Clemson Head Coach Dabo...
2023-11-01
53 min
The Business of College Sports
The Future of Multimedia Rights
Big announcement this week: Kristi has a new co-host, Jeff Schemmel! Jeff is the President and CEO of College Sports Solutions, a consultancy focused on helping athletic departments maximize their efficiency, leverage their resources and increase revenue.Kristi and Jeff are joined this week by Cole Gahagan, CEO of Learfield—a leading media and technology services company in intercollegiate athletics. They discuss: Recent changes at Learfield and how they help Learfield be better positioned for the future The current state of the college sports multimedia rights landscape The Learfield Allied NIL program Conference realignment With Col...
2023-10-25
46 min
The Business of College Sports
Automating NIL Operations for Collectives and Universities
Thomas Thomas Jr. is the co-founder and CEO of Basepath, whose software is used by student athletes, collectives, and universities to automate name, image, and likeness operations. Thomas joins the show to discuss: How Basepath started, the work they currently do, and how they work with collectives The first steps they take when onboarding a collective and its athletes The ways they help partner with universities to bring clarity to the financial complexities of student athletes How Basepath’s services differ between for-profit collectives and nonprofit collectives The NIL Collectives Consortium - what it is, who it’s for...
2023-03-15
45 min
The Players' Platform
Using NIL to Host Camps and Work With Your Favorite Brands
We are joined on this episode by Anna Camden of Penn State women’s basketball. Anna was quick to embrace NIL during its infancy and has since taken part in numerous NIL deals ranging from food to skin care and even deals to benefit charitable causes, such as her basketball camp for girls in State College.We discuss:Her experience being an early adopter of NILHow she feels NIL has changed since its inceptionHer basketball camp (Camp Camden) and the opportunity it presented to raise money for charityThe evolution of her deal with Roots Natural Kitchen, in...
2023-02-16
32 min
The Business of College Sports
New Developments in NIL for International Student Athletes
In this episode, I’m joined by Ksenia Maiorova and Amy Maldonado. Ksenia and Amy are very accomplished immigration attorneys who work with international athletes seeking to take advantage of NIL. They've been able to secure O-1 visas for several athletes and are sharing with us both their successes and the challenges.Topics we covered include:The limitations on a student visa and how it complicates an international student’s NIL possibilitiesThe types of visas that are available to international student athletes beyond student visas, including O-1 VisasWhen a student athlete might consider pursuing an O-1 visa...
2023-02-02
40 min
The Players' Platform
Navigating Transferring and NIL with Brevin Galloway
As a sixth-year senior, Clemson guard Brevin Galloway has seen a dramatic evolution in NIL opportunities during his time as a student athlete. He joins the show to talk about his NIL experiences, including: His unique transfer process from Boston College to Clemson Goals he has for his brand during his final year as a student athlete His deals and custom apparel with Amazon and iSlide Advice he has for other student athletes who are just starting in NIL His favorite NIL deal thus far and lessons he’s learned while building his brand His passion for menta...
2023-01-26
25 min
The Business of College Sports
The Growth of Group Licensing in NIL
This episode, I am joined again by Wesley Haynes, President and Founder of The Brandr Group. If you missed the first episode from last year, it's available here.The Brandr Group remains one of the leaders of the group licensing sector of NIL, with more than 70 schools signed to group rights partnerships. In this ever-changing NIL scene, Wesley gives updates on: The Brandr Group’s growing list of partners and licensees A breakdown of group licensing categories and trends and how these have changed over time How royalty rates are determined for jerseys and other...
2023-01-19
35 min
The Players' Platform
Fran Belibi on Building Her Brand and Life After Basketball
Known for her dunks on the court, Stanford forward Francesa "Fran" Belibi is also scoring in the NIL space. She joins the show to talk about her NIL journey, her clothingline, and how she’s already leveraging NIL for her future after basketball.We talked with Fran about:The start of her NIL journeyFHABS - The brand and clothing line created by Fran and her familyHer experience in the Meta NIL Empower programHer “Thinky Thought Thursdays” series on InstagramWhat her plans are for after basketballAdvice she has for other athletes entering the NIL spaceHow she ev...
2023-01-18
31 min
The Players' Platform
Kentucky QB Will Levis: From Car Deals to Horse Farms and all the NIL In Between
We're joined this episode by University of Kentucky QB Will Levis to talk all things NIL. From the first NIL deal with a horse farm to a car deal—and everything in between—he shares his strategy and how he's helping his teammates.We discussed:How he decides whether to accept an NIL dealWhy he embraced doing a deal with a horse farmLessons from trying to balance NIL while in-seasonBattling being a "yes" manThe NIL conversations happening among him and his teammatesChoosing an agentHaving both local and national representationHow his car deal came about and what it l...
2022-11-10
50 min
The Business of College Sports
A View of College Athletics from a Board of Regents Seat
This episode, I'm joined by Jordan Acker, the Immediate Past Chair of the Board of Regents at the University of Michigan and a partner at Goodman Acker in Detroit.A lifelong sports fan, Jordan was an early advocate of allowing student athletes to monetize their name, image and likeness. We chatted about the role of the Board of Regents relative to athletics issues and opportunities and where he seems college athletics heading from here.Some of the things we discuss include:The process of being elected to the University of Michigan Board of RegentsThe...
2022-11-02
49 min
The Players' Platform
Geo Baker: From #NotNCAAProperty to NIL Entrepreneur
We're joined this episode by Geo Baker, former Rutgers men's basketball athlete and co-founder of The Knight Society. We get into so many great topics with Geo, starting with how he advocated for student athlete rights before NIL rules were changed in 2021.Geo shares with us:What it was like being part of the #NotNCAAProperty movement in the spring of 2021How coaches and administration reacted to his involvement in #NotNCAAPropertyHis experience meeting with the NCAAWhat he thinks his group did through the #NotNCAAProperty movement that was effective in creating changeHow to use your platform to have...
2022-10-27
53 min
The Business of College Sports
Replace Traditional Ticketing, Increase Attendance and Revenue
I'm joined this episode by Chris Giles, co-founder and CEO of FanRally, a platform that replaces traditional season tickets with a tech-enabled subscription service. Members pay a monthly subscription fee instead of paying for tickets and can reserve seats directly on their phones, finding games that work best for their schedules.FanRally is aimed at modern consumers, including younger fans, who are comfortable with subscription services. Also, the seat reservations can't be resold, so it helps teams identify the fans attending games and to build more direct relationships with them.The c...
2022-10-27
39 min
The Players' Platform
How Leah Clapper Became an Entrepreneur Through NIL
This episode, we're joined by University of Florida gymnast Leah Clapper, who has definitely made the most of NIL so far. Not only had Leah done numerous brand deals, she's also consulted with companies on their NIL strategies, built her own boardgame and started her own NIL education company for student athletes. She's even the TA for our host Kristi Dosh's NIL classes at UF.Leah is currently getting her second masters degree at Florida while competing in her final season of eligibility as a gymnast. She shares with us:How creating content with athletes in...
2022-10-19
56 min
The Players' Platform
How Rayquan Smith Became the King of NIL
In this episode, we're joined by Rayquan Smith, the "King of NIL." Rayquan is a decathlete at Norfolk State and previously was a dual-sport athlete who also played football for the Spartans.Rayquan received the Hustle Award at the 2022 NIL Awards and closed 70 NIL deals in Year 1 of NIL. He joins us to share:How he found his agent, including the questions he thinks other athletes should ask before signing with an agentAdvice for reaching out to companies to land NIL dealsHow he's helped educate potential brand partners on NILHis strategy for negotiating with brandsHow his s...
2022-10-12
42 min
The Business of College Sports
The Evolution of Licensing in the NIL Era
We're joined this episode by Marty Ludwig, Director of Trademarks and Licensing at University of Cincinnati, where he is responsible for managing all internal and external relationships regarding the commercial use of the university’s brand (including its name, identifying marks, and still and moving images) to protect and promote the goodwill and reputation of the university, ensure the university receives appropriate value, and to actively enforcing the university’s rights to prevent the unauthorized use of its brand.In this episode, we discussed:How licensing is typically divided between University operations and the athletic departmentHow univ...
2022-09-29
39 min
The Players' Platform
Impacting the Next Generation Through NIL
In this episode, we're joined by UNC women's basketball athlete Deja Kelly. Deja has seen incredible success with NIL, inking partnerships with major brands such as Outback Steakhouse, Beats by Dre, Dunkin Donuts and more. However, it's not all about flashy brands and dollar signs for Deja. She's been very strategic about using her NIL to have a positive impact on younger athletes and to support single mothers, having been raised by one herself. We chat with Deja about:How she prepared for NIL last yearThe partnerships she's leveraging to benefit single mothersDeveloping her ca...
2022-09-28
45 min
The Business of College Sports
Using Data to Increase Fan Engagement and Revenue
This episode I'm joined by industry veteran Steve Hank, currently an Executive Vice President at Affinaquest, to talk about how athletic departments can leverage the data they already have to increase fan engagement and revenue for the department. We discuss:The main revenue struggles he sees over and over again in college athleticsHow pro teams have done a better job creating a personal connection with fansOvercoming silos in athletics and higher educationHow to collaborate better with the universityThe opportunities and challenges conference realignment brings for engaging with fansEngaging fans who might consider staying home or out a...
2022-09-22
38 min
The Players' Platform
Welcome to The Players' Platform!
Duke track and field and cross country athlete Emily Cole and Business of College Sports founder Kristi Dosh are teaming up for a new podcast all about personal branding and entrepreneurship for college athletes in the era of name, image and likeness. In this first episode, the ladies interview each other and share how they met, their plans for the podcast and dive into some of the projects they're each working on as entrepreneurs and authors.Future episodes will feature interviews with a variety of student athletes who are leveraging their name, image and likeness...
2022-09-17
40 min
The Business of College Sports
The Future of NIL and Compensating Athletes with NCAA President Mark Emmert
On Friday, September 9th, I was joined on campus at the University of Florida by NCAA President Mark Emmert. Special thanks to the UF Institute for Coaching Excellence for hosting this, which was an interview for both of the NIL courses I teach at UF in the Sports Management and PR departments. Students and athletes alike were invited, and I appeared in my capacity as a professor. Although this was not a media interview, the NCAA has granted me permission to share it.In our nearly 90 minutes together, we discussed:How Year 1 of NIL p...
2022-09-11
1h 17
The Business of College Sports
Revisiting NIL for International Student Athletes
I'm joined this episode by Rob Seiger, a partner in Archer & Greiner P.C.’s Sports Law Group, who has joined us once before to talk about issues international student athletes have been trying to navigate in order to take advantage of the NCAA's new name, image and likeness rules. Rob represents college and university athletic departments in immigration and related compliance issues for their foreign athletes. If you didn't hear our first episode, listen to it here. In this episode, we're taking a look at a few specific instances where international student athletes have atte...
2022-05-19
29 min
The Business of College Sports
How The Players' Lounge is Monetizing NIL and Engaging Fans
Former UGA quarterback Aaron Murray joins the podcast to chat about his new venture, The Players' Lounge. This NFT community was built by lettermen to empower relationships within the collegiate sports community through connecting current and former athletes with their respective fan bases while providing opportunities for student-athletes to monetize their individual brands.Aaron joined the podcast back in January to talk with us ahead of their first NFT launch. That launch ended up generating $305,000 for the student athletes involved, a total of $28,000 each. Now Aaron is back to tell us how they've expanded their c...
2022-05-05
28 min
The Business of College Sports
BYU's Proactive Approach to NIL
In this episode, I'm joined by Gary Veron, Associate Athletic Director for Student-Athlete Experience at BYU. BYU has been very proactive in its approach to name, image and likeness, so I invited Gary on to discuss what's going on in Provo. We dive into:How Gary's position morphed from compliance to an NIL focusWhy BYU took a more proactive approach toward NIL right off the batThe overwhelming response from Provo and alum to NILWhy BYU has seen so many team-wide and group NIL dealsHow the story of the BYU athlete is differentThe course the athletic department c...
2022-04-21
38 min
The Business of College Sports
The Story Behind the Gator Collective's Early Success
In this episode, I'm joined by Eddie Rojas, the founder of the Gator Collective. Eddie was a former baseball player at the University of Florida and was one of the first to start an NIL collective to support student athletes in their name, image and likeness endeavors.The Gator Collective's success is marked by it's more than 2,000 members and $500,000 in annualized revenue, in addition to numerous one-time gifts. It was also the first collective to sponsor the athletic department it supports, which has allowed it access other collectives are missing.In this episode, we discuss:
2022-04-12
34 min
The Business of College Sports
How Oklahoma State's Brand Squad is Engaging Marketing Students in NIL
There is so much creativity and innovation happening in the NIL space right now, and Oklahoma State's The Brand Squad is a terrific example. If you aren't on a campus, you might not realize the level of interest non-athlete students have in being part of NIL. I've heard from law students, accounting students, PR students and all sorts of other students on campus who are trying to help their student athlete friends or siblings.Well, at Oklahoma State, they've found a creative way to allow their marketing students to get hands-on experience in a way t...
2022-02-23
48 min
Name Image Likeness
The Business of NIL: A conversation with Kristi Dosh
During this episode, founder of the Business of College Sports, Kristi Dosh, draws upon her experience in reporting on the business of college sports to provide insight into the future of NIL opportunities for student-athletes. Kristi discusses the movement away from restrictive state legislation and push towards institution-level NIL guidance. Kristi also notes unique state limitations on student-athlete NIL activities. She discusses the disclosure process and unique student opportunities. Kristi is an attorney whose interest in college sports led her towards a new career path in sports journalism. Her reporting on the business of college sports made h...
2022-02-23
51 min
The Business of College Sports
How Athletic Departments Can Leverage NFTs Alongside Student Athletes
I'm joined this week by Porter Grieve, CEO of Mercury, a white-label NFT platform that focuses on helping universities and sports teams to create one-of-a-kind digital fan experiences.Mercury recently partnered with Kansas Athletics (read my piece on the deal) to create a new NFT platform. What I thought made this deal really interesting was how it was being combined with an NIL deal for the Kansas men’s basketball team.The Kansas men’s basketball team will have a personalized NFT platform called Rock Chalk where fans will be able to buy, sell and trad...
2022-02-16
37 min
The Business of College Sports
Introducing the NIL Summit
This week, I'm joined by Jason Belzer, CEO and co-founder of Student Athlete NIL, and Kimberly Beaudin, President and CEO of the College Football Hall of Fame, to talk about the inaugural NIL Summit being held June 13-15, 2022 in Atlanta at the HOF. The NIL Summit is an immersive multi-day professional development experience and gathering place for college sports’ most important stakeholder to share cutting-edge ideas, discover new interests, and learn how to maximize NIL opportunities to build their brands and amplify their voices.Jason and Kimberly join me to discuss:The vision for the...
2022-02-09
36 min
The Business of College Sports
The Hockey Guys: Earning Through NIL as a Group
For this episode, I'm joined by David Kaplan of The Hockey Guys, a group of 10 NCAA hockey players who got their start on TikTok. The Hockey Guys have grown their reach to over 1.4 million followers and subscribers across multiple social media platforms.I recently had David, along with two other members of The Hockey Guys, on my Game Face podcast, and we touched on a few things that warranted a deeper dive. In this episode we touch on:How they plan and create content as a groupHow their venture has evolved from a social media account i...
2022-02-01
49 min
The Business of College Sports
Former UGA Football Players Getting Creative With NFTs
Former UGA football players Ty Frix, Keith Marshall and Aaron Murray, along with Ty’s brother Trent Frix, recently created The Players’ Lounge, a digital collaborative space for college fanbases, with the University of Georgia as its initial focus. In addition to using a Discord channel to connect fans, the group will launch an NFT collection called DGD Mafia on Sunday, January 9 to benefit current UGA football players.Those who purchase the NFTs will also gain access to exclusive content and experiences, both within The Players’ Lounge and also in physical locations. Fifty percent of all pro...
2022-01-04
22 min
The Business of College Sports
Group Licensing and NIL with The Brandr Group
This episode, I'm joined by Wesley Haynes, President and Founder of The Brandr Group. His company has been on the leading edge when it comes to group licensing in the NIL era, signing nearly 20 schools to deals that allow their student athletes access to group licensing opportunities.The Brandr Group currently has agreements with the following schools: UNC, Ohio State, Texas, Alabama, App State, Indiana, Michigan State, UF, NC State, Villanova, Nebraska, Maryland, Marquette, Oklahoma State, Texas Tech, Xavier, Purdue, and UGA.Haynes and I discussed:How TBG's background in pro sports is helping...
2021-10-26
50 min
The Business of College Sports
Charting a Course for the Future of the MEAC
In this episode, I'm joined by Mid-Eastern Athletic Conference Commissioner Dr. Dennis E. Thomas to chat about the MEAC's new partnership with Syracuse University and how his conference is approaching name, image and likeness for its student athletes.Dr. Thomas is the third full-time commissioner of the conference and entered his 20th year this summer. He's retiring in December, but he's made some big moves for the conference ahead of his exit.In this episode, we discussed:His approach to NIL at the conference level for MEAC student athletesWhat he thinks makes MEAC, and...
2021-10-07
41 min
Voices from the Field --- Sport Industry Professional Insights
Kristi Dosh | Sports Business Reporter/Analyst ESPN | Voices From the Field - Season 3 - Ep 3
Hosts Brian Avery and Shelley Lyle, with the University of Florida Department of Sport Management, Office of Engaged Learning interviewed Kristi Dosh, a sports business reporter/analyst for ESPN, Forbes, The Washington Post, SportsBusiness Journal, and more. Prior to joining ESPN, Kristi was a practicing attorney and a sports business analyst for Forbes, Comcast Sports Southeast, and more. Kristi founded BusinessofCollegeSports.com in 2010 and started the Business of College Sports podcast in early 2020. The site has become a nationally recognized source for news and analysis of the business of college sports. Additionally, Kristi authored a book on the business of...
2021-09-29
21 min
The Business of College Sports
How NIL is Impacting Facilities Projects
I'm joined on this episode by Trevor Bechtold, Director of Sports, Recreation + Entertainment at HOK. He's an architect who has worked on projects like the expansion to the Penn State University Lasch Building and Clemson University’s new Allen N. Reeves Football Complex.After hearing the news that Clemson is developing a new student athlete branding institute as part of their Poe Indoor Practice Facility renovation, I asked Trevor if other athletic departments are starting to think about how to adapt facilities to assist student athletes with their NIL activities. He gave a resounding "yes," so I as...
2021-09-23
29 min
The Business of College Sports
The NIL Economy in Columbus, Ohio
In this episode, I'm joined by Zach Beebe, the co-founder of NIL Management. Based in Columbus, Ohio, NIL Management has secured a steady stream of local deals for Ohio State student athletes, including cars for six football student athletes from one dealership. After interviewing Zach for my piece on all of the car deals we've seen so far, I asked him to come on and talk more about the NIL economy in Columbus, Ohio. A few cities and schools have stood out to me while reporting on NIL, and Columbus and Ohio State are among them. Zach...
2021-09-09
36 min
The Business of College Sports
Adding and Leveraging Esports at the Collegiate Level
In this episode, I am joined by Dave Capitano, the Higher Education Practice Leader at Baker Tilly. Dave has worked with hundreds of universities on a variety of higher education matters, from finance and operations issues to esports and name, image and likeness. I was recently on Dave's podcast discussing the first 50 days of NIL. In our time off air, he mentioned his passion for esports, and I jumped at the chance to have him come on and educate me because I've admittedly been sleeping on esports.Did you know more than 175 colleges and universities...
2021-08-25
39 min
The Business of College Sports
Navigating Taxes for Student Athletes with NIL Revenue
This episode I am joined by Katie Davis, a CPA, Partner, and Collegiate Athletics Practice Leader at James Moore & Co., an accounting firm that works with collegiate athletics departments, athletic associations, booster clubs, and other higher education-related organizations nationwide. Katie has dedicated her career to providing accounting and consulting services to universities and advocating for the financial voices in college athletics. She helps to educate the sports business industry on relevant issues that impact us now and in the future. I was previously on Katie's News & Brews podcast discussing the first day of NIL.In...
2021-08-19
49 min
The Business of College Sports
Adventures in Conference Realignment with Oliver Luck
This episode I'm joined by Oliver Luck, former WVU football student athlete, NFL player, NCAA administrator...and perhaps most important to this conversation, the former WVU athletic director who guided the Mountaineers through the last round of conference realignment. While Luck considered it an honor to be the athletic director at his alma mater, he was faced with challenges during his tenure. Not the least of those was Pittsburgh and Syracuse leaving the Big East in 2011, which necessitated a move for WVU. Luck chats about his career, the history of conference realignment, the challenges that an...
2021-08-11
46 min
The Business of College Sports
Advice for International Student Athletes on NIL
I'm joined this episode by Rob Seiger, a partner in Archer & Greiner P.C.’s Sports Law Group, to talk about the issues facing international student athletes when it comes to taking advantage of new name, image and likeness rights. Rob represents college and university athletic departments in immigration and related compliance issues for their foreign athletes. So, we chatted about the advice he's currently giving to his clients when it comes to international student athletes and NIL.In this episode, we discussed:Current rules for international student athletes on student visasIs there a dif...
2021-08-04
42 min
The Business of College Sports
NIL for High School Student Athletes
I'm joined this week by Malik Jackson, an associate attorney at Smith Hulsey & Busey in Jacksonville, Florida who is a member of the firm's sports litigation department.A former Princeton quarterback, middle school teacher and football coach, Jackson has taken a particular interest in how NIL impacts student athletes prior to their arrival on a college campus.Although we used Florida's law as an example in some of this discussion, it has broad applicability based on where most states (except California) and their high school sports associations have come down on NIL thus far.
2021-07-30
41 min
The Business of College Sports
Lessons from a Navy Seal Turned DIII Athletic Director
This week, I'm joined by a former U.S. Navy Seal and Purple Heart recipient who now serves as a D3 athletic director. Mike Wisecup is the AD at Colby College and joined us to discuss his background as a Navy Seal and how he applies it to his athletic department. Wisecup also discussed the challenging aspects of his job--one of which is maintaining cohesiveness within an athletic department.Colby College recently opened the Harold Alfond Athletics and Recreation Center, a facility with more than 350,000 square feet, making it the largest athletic facility in D3. The complex i...
2021-07-23
34 min
The Leadership Locker
How College Athletes Can Now Monetize Their Brand with Kristi Dosh
On this episode of The Leadership Locker, Rich talks with writer and personal branding expert Kristi Dosh about the NCAA’s new policy that allows student athletes to monetize their brand. Listen in as Rich and Kristi discuss how this new policy affects student athletes, colleges, and small businesses.Kristi Dosh is a professional writer, speaker, sports business analyst, attorney and author who founded Guide My Brand in 2015, a boutique publicity firm representing entrepreneurs and authors. As a sports business reporter/analyst, she has reported on everything from collective bargaining to endorsements to the finances of pro an...
2021-07-21
46 min
The Business of College Sports
The First Days of the NIL Era
I'm joined on this episode by Drew Butler, EVP of Collegiate at Icon Source, a platform where student athletes (and professional athletes) can connect with brands for partnerships. We recorded on the second day of this new NIL Era and talked all about how it's going so far.One of our main focuses in this podcast is how female student athletes will fare in this new system. Drew talked about why some of the women are even more valuable in the marketplace than the male student athletes and what they're hearing from brands so far. ...
2021-07-07
32 min
The Business of College Sports
NFTs for College Athletic Departments and Student Athletes
This episode, I'm joined by Justin Herzig, co-founder of Own the Moment NFT. He's schooling me on all things NFT, so if you barely understand what an NFT is, this episode is for you!Justin gave me some great background on NFTs and then we dove into what they might look like in the college space. Here are some highlights from our talk:The definition of an NFTHow NFT’s can be beneficial for all student athletes The impact athletic departments can have on the value of an NFT...
2021-07-01
38 min
The Business of College Sports
How Artificial Intelligence Can Help Student Athletes Monetize Their NIL
This week I'm joined by two guests: Jim Cavale, CEO of INFLCR, and Ryan Detert, CEO of Influential. We're chatting about how AI can help student athletes improve and grow their social media platforms and attract offers from brands. INFLCR and Influential announced a partnership that will give the student athletes on INFLCR's platform the ability to tap into Influential's IBM with Watson APIs to gain insight into their current influence. These analytics will help student athletes improve their social media presence and allow brands with whom they're in alignment to find them.Jim and...
2021-06-10
30 min
The Business of College Sports
The NAIA's Experience with NIL
This episode I'm joined by Jim Carr, the President and CEO of the National Association of Intercollegiate Athletics (NAIA). As I mention in the opening, we originally recorded this informally as an interview for a Forbes piece I was writing. However, we had such a great chat I decided to ask Jim if we could turn it into a podcast episode, and he graciously agreed.In this episode, we discuss:How the NAIA has relaxed its rules around NIL over the past five years Why the NAIA was able to pass NIL legislation more quickly than t...
2021-06-03
19 min
The Business of College Sports
An Update on NCAA, State and Federal NIL Legislation
I'm joined this week by Darren Heitner, a Florida attorney who helped draft and promote Florida's initial NIL legislation to talk about where we're at currently with NCAA, state and federal legislation.As of the publication of this episode, five states have NIL laws that go into effect on July 1, 2021, with several other states still pushing to pass legislation with the same effective date. We talk about Florida nearly changing its effective date, why some states are still holding out and what the landscape will look like if the NCAA or Congress doesn't enact something for this...
2021-05-27
46 min
The Business of College Sports
Breaking Down the NCAA's Independent Accountability Resolution Process
I'm joined in this episode by Brian Kappel, a partner in Lightfoot, Franklin & White's NCAA Compliance & Investigations practice group. Kappel is here to break down the NCAA's new Independent Accountability Resolution Process (IARP).The IARP is a group of lawyers, judges and arbitrators who operate separately from the NCAA to handle complex infractions cases. There are often significant disagreements between the involved institution and the NCAA's enforcement staff.Because of trial-like procedures involved in the work-up and presentation of IARP cases, the elevated stakes and penalties associated with the process, and the lack of an...
2021-05-18
37 min
The Business of College Sports
Behind the Scenes of Rolling Back Season Ticket Prices
I'm joined this episode by Eric Nichols, Senior Associate Athletics Director for Marketing and Branding/Chief Marketing Officer at the University of South Carolina.This spring, South Carolina announced it would be rolling back its season ticket prices to 2010 prices in an effort to motivate fans to purchase. Like most athletic departments, South Carolina had a difficult year financially in 2020, so it was a risky move. Eric discusses the methodology behind the decisionmaking process, including the financial modeling, elasticity tools, and hedging opportunities. In addition, he shares what the response has been in the forms of KPIs, such as new leads, web chats, phone call logs, and sales...
2021-05-11
27 min
The Business of College Sports
College Football Coaches Have Some NIL Concerns
Todd Berry, executive director of the American Football Coaches Foundation, joined the podcast to discuss the concerns football coaches across the country as name, image and likeness legislation is passed at the state level and proposed at the national level and within the NCAA.There were a lot of interesting nuggets in this one, including:What recruits are already asking football coachesHow boosters are getting involved in NIL and why it's concerningWhy you can't talk about NIL without also talking about potential changes to the transfer rulesHow NIL rights may return college football to some of...
2021-02-23
41 min
The Business of College Sports
Revisiting Why College Tennis Programs Are Being Eliminated
It's been seven months since Tim Russell, CEO of the Intercollegiate Tennis Association, joined the podcast to talk about why tennis was being cut more than any other sport during the pandemic. It was my most-listened to episode of 2020, so I asked Tim if we could revisit the subject now that we've seen several more tennis programs eliminated.The ITA is the governing body of college tennis, overseeing men's and women's varsity tennis at all levels -- NCAA Divisions I, II and III, NAIA and Junior/Community College. In addition to providing resources to its members to...
2021-01-25
45 min
The Business of College Sports
Student Athlete Mental Health and Creating a Safe and Supportive Culture
In this episode, I'm joined by Samantha Arsenault Livingstone, an Olympic Gold Medalist, high-performance consultant, speaker, educator and mental health advocate. Samantha was a member of the U.S. Swimming National Team, 1999 U.S. Pan Pacific Team and 2000 U.S. Olympic Team. As an 18-year-old, she stood atop the Olympic podium in Sydney, Australia after swimming the lead-off leg of the record-setting 4 x 200 Freestyle Relay. Post- Olympics, Samantha battled an eating disorder, depression and shoulder surgery. With the help of an amazing mentor, she rose from the rubble stronger, happier and healthier, ending her career as...
2020-12-09
48 min
The Business of College Sports
Brand Deals for Student Athletes in the NIL Era
I'm joined today by Stephanie Stabulis of Social Creates Impact, who I've been partnering with on some educational programming for coaches, administrators and student athletes as we enter the NIL era.Stephanie is a former award-winning, top influencer marketing agency executive passionate about bringing more training, resources and education to influencers and brands. She has designed campaign strategies for hundreds of brands from small-startups to dream clients like ESPN, OREO, Nickelodeon, Southwest Airlines, Macy's, Gilden Apparel, and Sour Patch Kids.In this episode, I tapped into Stephanie's knowledge on a variety of topics related to...
2020-12-01
52 min
The Business of College Sports
NCAA Group Licensing in the NIL Era
I'm joined this episode by Malaika Underwood, the SVP of Licensing for OneTeam Partners. Malaika has extensive experience in the licensing arena and is a former standout intercollegiate athlete and professional athlete herself.Malaika recently joined OneTeam from The Brandr Group, where she worked on the forefront of the college NIL issue. She also managed partnerships with player associations to develop business on behalf of athletes in the college licensing and marketing space. Her career stops also include Collegiate Licensing Company where she managed all partnerships with the SEC, ACC and Big East. Malaika played...
2020-11-04
38 min
The Business of College Sports
Advancing Blacks in Sports
In this episode, I'm joined by Dr. Deborah Stroman, who is a professor at UNC and the founder and CEO of the Center of Sport Business and Analytics. Dr. Stroman was also the first Black scholarship female student athlete at the University of Virginia, where she captained the basketball team in her senior year. She also became the first Black female coach at UNC when she served as an assistant coach for the women's basketball team. In addition to her academic and Center responsibilities, Dr. Stroman is a radio personality for two radio stations and consults for t...
2020-09-29
57 min
The Business of College Sports
The College Admissions Scandal: How Can We Prevent Another One?
In this episode, I'm joined by Melissa Korn, a Wall Street Journal reporter who co-authored the newly released book Unacceptable: Privilege, Deceit & the Making of the College Admissions Scandal with her WSJ colleague Jennifer Levitz.One morning in March 2019, many of America's rich and powerful woke to three hundred FBI agents at their doors. Among them were actress Felicity Huffman, designer Mossimo Giannulli, business executives and storied college coaches, with one thing in common: They'd all worked with Rick Singer. Sought after by wealthy parents as a college whisperer, Singer helped children nationwide secure spots at the...
2020-09-22
46 min
The Business of College Sports
Can Coaching Salaries be Contained?
The topic of coaching salaries, particularly for college football and men's basketball coaches, are often pointed to as an excessive source of spending for athletic departments. With athletic departments facing unprecedented financial difficulties, it's an expense some are looking at more closely. It has been suggested that salary caps be instituted similar to what we see for professional athletes. But is that even legal?I asked Gabe Feldman, Director of the Tulane Sports Law Program, Co-Director of the Tulane Center for Sport, an NFL Network Legal Analyst and sports industry consultant to join the podcast to discuss...
2020-09-09
59 min
The Business of College Sports
Extra Year of Eligibility Will Have Unintended Consequences
Prep QB coach Denny Thompson of 6Points joined the podcast to discuss the unintended consequences of the NCAA's decision to grant Division I fall student athletes an extra year of eligibility and an extra year to complete their eligibility. Denny chatted with me for my Forbes piece on the issue hours after the decision was announced, so in this podcast we're diving deeper into why this isn't a win for many student athletes. We focused on football specifically, but much of what we discussed applies to all fall student athletes. With depth charts blown and...
2020-08-25
36 min
The Business of College Sports
What Does the History of College Football Tell Us About the Pandemic?
What can history tell us about the ability of college football to weather a pandemic? Jeremy Swick, the historian and curator of the Chick-fil-A College Football Hall of Fame, joins me this week to chat about the 1918 Spanish Flu and how both it and World War I impacted college football. What was it like with some teams playing and others not? What was college football like when it was all over? Jeremy walks me through all his knowledge on the subject and we talk about what this fall might--or might not--look like and how it might impact...
2020-08-19
33 min
The Business of College Sports
A Seating Solution for Reduced Capacity
Scott Nestler, managing partner of SafeSeating Solutions, joined the podcast to talk about his new SaaS that was developed to help athletic departments plan for the return of fans to the stands for football, basketball, baseball and other sports.Whenever fans are allowed in the stands again, stadiums and arenas will likely be operating at reduced capacity. So, how do you seat 30% capacity while following local guidelines and restrictions, keeping family units together and giving priority to certain groups? Simply input your stadium manifest and a list of groups you wish to seat and this software will...
2020-08-11
34 min
The Business of College Sports
What Pro Sports COVID-19 Testing Protocols Can Teach College Athletics
I'm joined by Matt Fairhurst, founder and CEO of Skedulo, to discuss how his company is working with BioReference Laboratories to implement COVID-19 testing protocols in professional sports leagues like the NBA and MLS.One of the hurdles faced by professional sports was how to efficiently test everyone - from players and coaches to officials, broadcasters and others involved with live competition. Matt's company partnered with BioReference Laboratories to use its deskless workforce productivity software to implement testing protocols and efficiently test large numbers of people in these leagues on a regular basis.Matt shares...
2020-07-28
35 min
The Business of College Sports
Why is College Tennis Taking a Hit?
I'm joined in this episode by Tim Russell, CEO of the Intercollegiate Tennis Association. The ITA is the governing body of college tennis, overseeing men's and women's varsity tennis at all levels -- NCAA Divisions I, II and III, NAIA and Junior/Community College. To date, 45 tennis programs have been cut since the beginning of the pandemic -- a number that jumped from 28 when Tim and I recorded a week and a half ago. I asked Tim why he thinks tennis has become an easy target and what the future of college tennis looks like. ...
2020-06-30
48 min
The Business of College Sports
Black Student Athletes Using Their Voices To Demand Change
This week I'm joined by James Coleman, a former student athlete at FSU who is currently the co-host of 1010XL's "The Sports Den" and a strength and conditioning coach. James joined me to discuss how black student athletes have begun using their voices to demand change - from calling out racist behavior by coaches to demanding fight songs, chants and building names be changed. James talked about his own experience as a black student athlete and why he thinks right now is the perfect storm of circumstances to finally allow black student athletes to have a voice...
2020-06-23
56 min
The Business of College Sports
Race and Intercollegiate Athletics
I'm joined in this episode by my friend Tim Duncan, Director of Athletics at University of New Orleans. We talked about a recent encounter he had with police where he was racially profiled and how he's shared that experience with his kids, his student athletes, his friends and his social media followers in order to better educate everyone. We discussed how he told his student athletes about what happened and the support and resources being provided to them. We also talked about what he expects from his staff and coaches. He shared his advice for student athletes on...
2020-06-04
44 min
The Business of College Sports
Championing Men's College Hockey
Mike Snee, executive director of College Hockey Inc., joins the podcast to discuss how his organization has been working to support and grow men's college hockey for more than 10 years. We talked about the current state of college hockey, how the organization supports the addition of new collegiate programs and how both USA Hockey and the National Hockey League helps support the organization's mission. Tune in to learn more about how College Hockey Inc. helps interested universities explore the addition of hockey, what a program needs to succeed and why Mike thinks men's college hockey is one...
2020-05-27
44 min
The Business of College Sports
Facilities Construction and Planning During COVID-19 Pandemic
Nate Appleman, the director of HOK’s global Sports + Recreation + Entertainment practice, joins me to discuss the current state of construction and planning while much of the country is under stay-at-home or safer-at-home orders as a result of the COVID-19 pandemic. We talked about whether projects are proceeding as scheduled, if plans are being adjusted and how facilities might look different in the future as a result of new safety and health concerns.You can follow HOK on Twitter, Facebook, Instagram, LinkedIn and YouTube.Follow me on Twitter and Instagram to discuss further, ask additional qu...
2020-05-19
31 min
The Business of College Sports
NFL Draft Experience Proves Football Student Athlete Value
I'm joined once again by Blake Lawrence, co-founder and CEO of Opendorse to chat about NIL and the opportunities available for student athletes as social media influencers. We chatted about how brands activated around this year's virtual NFL Draft. How much were student athletes entering the draft really able to earn from social media partnerships? Turns out it was even more than Opendorse expected!Listen in as Blake and I chat about the NFL Draft, social media monetization for student athletes, the latest developments in NIL legislation and whether any of those coaches with the cool digs...
2020-05-13
45 min
The Business of College Sports
Addressing Mental Health and Domestic Issues with Student Athletes
This week I'm joined by Rachel Baribeau, founder of I'm Changing the Narrative. A sports broadcaster with a storied career covering college football, Rachel founded I'm Changing the Narrative to address issues facing student athletes she met on campus, from mental health to dating, home life and other pressures. She's a regular speaker on college campuses across the country, vulnerably sharing her own struggles with domestic violence and suicide. Rachel developed #ImChangingtheNarrative with student athletes in mind and a belief that one crooked course made straight is everything. One misstep not taken means one less victim in...
2020-04-22
49 min
The Business of College Sports
Communication and Messaging During the Pandemic
I'm joined by Gail Sideman, a former SID turned publicist who has a wealth of experience in strategic communications, including crisis communications. We chatted about several football head coaches who've made the headlines lately and how those situations can be mitigated going forward. We discussed whose role it is to get the athletic department on the same page when we find ourselves in a situation that lends itself to so much personal opinion. What role do athletic directors play right now in communications and messaging? What about SIDs?We also discussed student athletes and what...
2020-04-15
52 min
The Business of College Sports
Behind Nebraska's Partnership With Opendorse
Nebraska Athletics recently partnered with Opendorse to create the first-ever program designed to help individual student athletes build their personal brands. The program, being called Ready Now, will afford all 650-plus Nebraska student athletes the opportunity to improve their personal brands on social media so they can maximize their earning potential once NIL legislation is ultimately enacted. I wrote about this program on Forbes when it was first announced, but in this episode I was able to chat with Opendorse co-founder and CEO Blake Lawrence about what his company currently does with professional athletes and how his...
2020-04-09
46 min
The Business of College Sports
How UAB is Planning for Football During the Pandemic
The conversation around sports has quickly changed from winter and spring sports being cancelled to whether or not we'll have a normal college football season in the fall. I'm joined in this episode by my friend Erin Kraebber, Associate Athletics Director for Marketing at UAB. We dug in deep on what she and her team are doing right now to plan for football season, including how they're approaching all the unknowns. From season ticket sales to the construction of their new stadium, we hit on everything happening in Birmingham and if/how plans are being adjusted. Erin...
2020-03-31
45 min
The Business of College Sports
The Inside Story of an Unlikely Bowl Sponsor
Over the past couple of years, I've covered an unusual, and first-of-its-kind, bowl sponsorship between Elk Grove Village, a village just outside of Chicago, and the Bahamas Bowl. Today, I'm joined on the podcast by Mayor Craig Johnson of Elk Grove Village and Dan Migala of 4FRONT to discuss how this unusual partnership came to be and what it's been like the past two seasons (hint: it's been really good for them!). Plus, what are the plans going forward?You can read my pieces on Forbes about this partnership here:Elk Grove Village Makes History...
2020-03-24
54 min
The Business of College Sports
Social Media Strategy During the COVID-19 Pandemic
Today I'm joined by Bruce Floyd, Social Media Manager for the University of Florida athletic department. We discussed how he's approached social media strategy and messaging during the COVID-19 outbreak that has canceled all winter and spring NCAA sports. We chat about the types of content that can be posted now, creative ideas for engaging fans, and how you can plan for the future with so much uncertainty. If your athletic department is doing something unique or that's producing increased engagement at this time, shoot me a DM on Twitter or an email and tell...
2020-03-18
42 min
2 Girls Talking
Lawyer, Blogger, Reporter, Publicist - Kristi Dosh is All of These. And She's Killing It.
When you're a kid we all imagine what we will be when we grow up. Then we achieve those goals. But what happens when life takes a turn, and what you wanted isn't what you want anymore? Well, if you're Kristi Dosh you say yes to opportunities. You'll have to listen to learn how she flipped a downturn in the economy into three new careers - and why her clients are reaping the rewards. Learn more about Kristi at her website Guide My Brand Facebook Twitter
2020-03-17
38 min
The Business of College Sports
Bonus: Local Impact of NCAA Basketball Tournament Changes
I asked my friend Alan Verlander, CEO of Airstream Ventures, to do a quick bonus episode with me on the financial impact changes to the NCAA tournament will have on local economies -- from arenas to hotels to restaurants and workers. We also talked about how quickly things are changing and what we think will happen next.Alan was the Director of Athletics at Jacksonville University from 2005-2012, then served as the Executive Director of Sports and Entertainment for the City of Jacksonville, and the Chief Executive Officer of the Jacksonville Sports Council, before going out on...
2020-03-12
17 min
The Business of College Sports
Creating Halls of Fame for Collegiate Programs
In this episode, I'm joined by John Roberson, CEO and "Chief Cheerleader" of experience creation firm Advent. We're talking about the growing trend of creating or reimagining Halls of Fame on college campuses. From the space needed to the timeline to the ways in which Halls of Fame are becoming more interactive, we covered Halls of Fame from every angle. If you work at an institution considering a Hall of Fame, or any space meant to encourage fan engagement, this is the episode for you!In the episode we talked about a few specific Halls of Fame...
2020-03-10
50 min
The Business of College Sports
A Career in College Athletics
This week, I'm joined by my friend Alan Verlander, CEO of Airstream Ventures, a sports and entertainment event management company. For the past 25 years, Alan has worked in and around college athletics from nearly every angle. Alan was the Director of Athletics at Jacksonville University from 2005-2012, then served as the Executive Director of Sports and Entertainment for the City of Jacksonville, and the Chief Executive Officer of the Jacksonville Sports Council, before going out on his own to found Airstream Ventures. Alan has led and worked some of the nation's largest events including four NCAA Basketball T...
2020-03-03
43 min
The Business of College Sports
Student Athletes Monetizing Their Influence
I'm joined this episode by Stephanie Stabulis, VP and Senior Strategy Director at HireInfluence, an influencer marketing agency. We talk about the types of opportunities out there for student athletes if they can monetize their name, image and likeness and the role she thinks athletic administrators should play. Stephanie also gives advice on how student athletes can best position themselves to capitalize on these opportunities and also mistakes to avoid. Linked below are articles I wrote for Forbes and Entrepreneur that included Stephanie and the topics discussed in this podcast:Marketers Bullish on Monetization Opportunities...
2020-02-25
42 min
The Business of College Sports
Prioritizing and Planning Facilities Projects
This week I'm joined by University of Florida Athletic Director Scott Stricklin. We talk about why he took for the Florida job and how he started prioritizing facilities projects when he arrived. He goes into detail on the new baseball stadium and the upcoming football facility. We also talked about how much input head coaches have when upgrading existing facilities, or planning new facilities, and how long you can expect each facility to last before needs have changed and circumstances require upgrades.You can follow me on Twitter and Instagram to discuss further, ask additional questions or...
2020-02-18
43 min
The Business of College Sports
What Sports Marketing Teaches Us About Marketing Ourselves
What can sports marketing and branding teach us about marketing ourselves? Since it's Valentine's Day later this week, I asked my friend Tracie Hitz to join me to discuss her background as a sports marketer and how she's taken those skills and started applying them to other aspects of her life, including dating. Having spent time in a Big Ten athletic department, within a sports marketing agency and at the NCAA marketing women's basketball, Tracie has a breadth of experience in sports marketing and branding.Today, Tracie is a branding strategist who uses storytelling to help people...
2020-02-11
40 min
The Business of College Sports
A Former Student Athlete Talks Name, Image & Likeness
Tajh Boyd, a former quarterback at Clemson, joined me to discuss name, image and likeness legislation. What would recruiting have been like if NIL had existed when he was choosing a school? Could NIL impact the atmosphere in the locker room? What does he think the impact might be on a school like Clemson? And how does he really feel about the potential to profit off your name, image and likeness as a student athlete?We dive into all that and more!Check out his podcast The Tajh Boyd Podcast for more of our conversation...
2020-02-04
41 min
The Business of College Sports
Designing Athletic Facilities for the Future
Nate Appleman, the director of HOK’s global Sports + Recreation + Entertainment practice, joins me to discuss the latest trends in college athletic facility design. We talk about how unique design features like Clemson's slide are dreamed up and how architects and designers ensure the unique qualities of each program are reflected in the completed facility. We also chatted about some upcoming projects and the trends we all should watch out for in 2020 and beyond. Follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.You can find more of my...
2020-01-28
55 min
The Business of College Sports
Name, Image & Likeness Meets Title IX
Jeff Schemmel of College Sports Solutions joins me to discuss the inevitable complications Title IX will bring to the implementation of any name, image and likeness legislation. We discuss recruiting concerns, whether football and men's basketball can continue to be marketed more heavily than other sports and what athletic departments should be doing right now to prepare for the forthcoming legislation. Follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes...
2020-01-21
56 min
The Business of College Sports
Introducing The Business of College Sports Podcast!
Introducing The Business of College Sports Podcast! Join me, Kristi Dosh (aka, The SportsBizMiss), on this journey as we examine the hottest topics around the business of sports and talk to experts about what's coming next and how to prepare for it. In this first episode, I share with you my vision for the podcast, who it's for and where we're going from here!You can visit my website at BusinessofCollegeSports.com.And please follow me on Twitter and Instagram for the latest news and analysis around the business of college sports!
2020-01-15
17 min
HP Podcast Backlog 1
Branding Tips to Grow Your Audience with Kristi Dosh
Kristi Dosh is a publicist who founded Guide My Brand to work with entrepreneurs and nonfiction authors to establish themselves as experts in their niches and become more visible for their expertise through opportunities such as guest blogs, podcast interviews, public speaking engagements, feature article, and media appearances. Kristi is her own best case study, beginning her career as a corporate attorney and used a combination of blogging, social media, public speaking, and media appearances to become a nationally-recognized expert on the business of sports. She left the corporate world to work for such outlets as Forbes...
2019-02-06
17 min
Win A Pageant® | Professional Pageant Coaching with Alycia Darby
130: Promote Your Pageant Platform in the Media with Publicist Kristi Dosh
In this episode Alycia interviews Kristi Dosh. Kristi Dosh is a former practicing attorney who transformed her career through blogging and social media to become a nationally-recognized sports business analyst (the "SportsBizMiss") with outlets such as Forbes and ESPN. Since then, she's written for nearly two dozen national publications, given dozens of keynote speeches across the country and written two nonfiction books. She once wrote a piece about being addicted to finding new opportunities, and that is perhaps why she now finds herself working as a publicist for professionals and online entrepreneurs through her company, GuideMyBrand.com.
2017-10-25
44 min
Homeward: The Sovereign Business Podcast
Kristi Dosh on Visibility + Stepping into your Expert Status
Kristi Dosh and I have been colleagues for the last decade or so, yet we never actually connected during ALL of those years until now. We connected for a conversation about her PR business and why it's so important to share your expertise and magic with the world. Kristi Dosh is a publicist, author of Saturday Millionaire, and CEO of Guide My Brand. She works with entrepreneurs to establish themselves as experts and become more visible in their expertise to help grow their business. Her career began as a corporate attorney and she is now a nationally-recognized exp...
2017-03-07
43 min
Concept To Cash Flow
Ep 34: Kristi Dosh - Increasing your Publicity
Kristi Dosh is a corporate attorney turned SportsBiz Miss, blogger, having her own weekly television segment and sports business analyst for ESPN. She has written for Glamour, Men’s Health and Woman’s Day. She is a self-proclaimed opportunity addict. She talks candidly about how she stumbled upon the publicity niche by accident and turned her skills into a profitable business. She shares that “trial and error” in business is ok and to be aware of false impressions of others successes. She also talks about bombing the LSATs to get into law school and what that taught her about...
2016-09-20
41 min
The Smarty Pants Book Marketing Podcast
Episode 009: Nonfiction Bestselling Author Kristi Dosh
In this podcast episode nonfiction author Kristi Dosh shares how to take advantage of opportunities to establish your expertise by writing, blogging, speaking, and consistent work. Kristi is author of the bestselling book Saturday Millionaires, on the business of college football. Show Notes: The importance of networking and establishing connections through social media The elements of a nonfiction platform and how social media can enhance your network The challenge of researching a book in a subject area where the numbers are constantly changing How a simple free Wordpress blog was the beginning of a lu...
2016-07-10
33 min
HWTP SPORTS TALK
2.17.16: Guests authors Kristi Dosh and Robert Bakke and the Hit List
Join David Weinstein and guests Kristi Dosh,author of "Saturday Millionaires How Winning Football Builds Winning Colleges," and Robert Bakke, author of "Prayer At Full Throttle" and former NASCAR driver. Plus all the latest news in sports. Kristi Dosh: Official website Robert Bakke: Official website Post your questions and/or comments below. On social media use ?#askHWTPSports; call us at 347 989 0227 or email us at feedback@hwtpsportstalk.com Social Media: #AskHWTPSportsTalk Email: feedback@hwtpsportstalk.com Call Us: 347-989-0227 Subscribe to our Podcast from your smart phone.
2016-02-18
00 min