Shows
UNFUDGE YOUR MARKETINGFrom Bland to Brilliant: Transforming Your TestimonialsTestimonials are one of the most underutilized marketing assets, but most businesses are barely scratching the surface of what they could be doing with them. Neil Carroll, founder of vidwheel and creator of Root Thread, joins Kristi to share how a client project completely changed the way he thinks about testimonials, and why the real gold is in the story beneath the surface.
Neil unpacks the common mistake of collecting surface level praise and explains how structured, guided testimonial interviews can do double duty, building powerful marketing assets while uncovering insights that can actually shape your business...
2026-03-1026 minUNFUDGE YOUR MARKETINGBeyond the Sizzle: How to Pick a Marketing Agency That Listens
Navigating the disconnect between sales and marketing is critical for business growth. Lance LeFort, founder of LeFort Talent Group, brings deep experience in talent acquisition and operations management, helping founder-led companies align their efforts for scalable success.
In this episode, Kristi and Lance explore the common pitfalls business owners face with misaligned marketing agencies and sales teams. Lance shares actionable strategies for creating unified messaging, nurturing client trust, and building strong pipelines. They discuss the importance of empathy, patience, and setting clear expectations when engaging with providers.
...
2026-03-0329 minUNFUDGE YOUR MARKETINGFrom Google Ads Overload to Smart Outsourcing: A Data-Driven JourneyFrom Google Ads Overload to Smart Outsourcing: A Data-Driven JourneyMastering the balance between marketing efforts and sales follow up is key to sustainable business growth. Jeremy Shapiro, seasoned serial entrepreneur and author of Your Business Growth Playbook, shares hard-won insights on scaling beyond hustle to predictable revenue streams.In this episode, Kristi and Jeremy unpack the common mistake of relying too heavily on one lead source, how to spot diminishing returns, and the crucial importance of tracking data to make informed marketing decisions. Jeremy shares practical advice on building cohesive marketing and sales alignment, diversifying lead sources, and the power of knowing your...
2026-02-2435 minUNFUDGE YOUR MARKETINGWhy Your New Website Isn’t Getting Traffic - Common Mistakes and SolutionsBuilding a strong online presence is more than just launching a website. Greg Mandile, founder of Mandile Digital Marketing, brings over two decades of experience helping businesses create mobile-friendly, SEO optimized websites that actually drive traffic and growth.In this episode, Kristi Mitchell and Greg discuss common misconceptions about websites... including the mistaken belief that “if you build it, they will come.” Greg shares practical advice on optimizing your Google Business listing, maintaining directory consistency, and understanding search engine optimization for sustainable, effective marketing.You’ll learn:
Why a webs...
2026-02-1728 minUNFUDGE YOUR MARKETINGThe Power of Alignment: Why Your Lead Magnet Isn’t ConvertingStruggling to convert your email list into loyal clients? Lisa Klein, business coach and email strategist, teaches coaches and service providers how to fix common email marketing mistakes that quietly cost them clients.In this episode, Kristi and Lisa discuss why generic lead magnets don’t convert, how misalignment between freebies and paid offers sabotages sales, and the vital role of clear, strategic marketing funnels to guide prospects smoothly from awareness to commitment. Lisa shares practical advice on crafting irresistible lead magnets, building trust through consistent, authentic email nurture sequences, and evolving your marketing as...
2026-02-1027 minUNFUDGE YOUR MARKETINGSolving the Sales-Marketing Disconnect – Real Stories and SolutionsIs your marketing out of sync with your sales? Adam Rojas, founder of Bellmoore Consulting, works with founder-led early stage companies to build practical, data-driven sales systems that scale predictably.In this episode, Kristi Mitchell and Adam dive deep into the common disconnects between marketing messaging and sales execution. Drawing on over 25 years of leadership experience, Adam shares real-world examples of where misalignment hurts results and how aligning sales, marketing, and delivery creates a cohesive, scalable growth system.You’ll learn:
Why marketing and sales mu...
2026-02-0326 minUNFUDGE YOUR MARKETINGStop Talking About Yourself! How to Build a Client-Centric Brand.mp3Branding is the foundation for effective marketing, yet many business owners overlook its power, leading to disengaged audiences and missed opportunities. Kim Marie McKernan, international marketing leader and founder of Inspired Outcomes, shares her expertise on how clarifying your brand strategy creates authentic connections that truly resonate.In this episode, Kristi and Kim explore why so many businesses struggle because they market what they want to say instead of what their clients need to hear. They discuss the importance of aligning your messaging with your ideal client’s pain points, leveraging customer language, and ap...
2026-01-2726 min
#Unbothered PodcastEmpowering Women through the Lens with Kristi MitchellIn this episode of the Unbothered Podcast, hosts Audrey and Sara welcome Kristi Mitchell, a talented photographer and small business owner from Springfield. They discuss Kristi's journey from social work to photography, her passion for empowering women through boudoir photo shoots, and the importance of women supporting each other in business and life. Kristi shares personal stories about raising her four boys as a single mom and the lessons learned along the way.TakeawaysKristi Mitchell transitioned from social work to photography, following her passion.Boudoir photography empowers women and boosts their confidence.Women...
2026-01-2339 minUNFUDGE YOUR MARKETINGSimplifying Sales and Marketing – Real Talk on Process, Mindset, and ResultsSometimes the hardest conversations are the most necessary. In this episode, Kristi Mitchell flips the script and becomes the guest, while sales expert Bryan McDonald takes the host seat. Bryan, partner at On Purpose Growth, helps leaders master sales — a skill many small business owners find intimidating yet essential.Together, they unpack the often overlooked sales side of business growth. Kristi shares her personal realization about neglecting sales follow-up, and Bryan reveals why following up is more about guiding prospects to decisions, not fearing rejection. They discuss building clear, simple sales processes, trusting the ti...
2026-01-2033 minUNFUDGE YOUR MARKETINGAuthentication & Deliverability: Why Your Emails Aren’t Reaching Inboxes & How to Fix ItEmail marketing is a powerful tool... if you understand how to use it correctly. Karen Grill, email strategist and business coach, dives deep into the often overlooked world of email deliverability, authentication, and how to treat email as a valuable, revenue driving asset rather than just a task to check off.In this episode, Kristi and Karen unpack the recent industry shifts affecting inbox placement, debunk myths about email marketing being “dead,” and share practical advice to help you protect your sender reputation and connect genuinely with your audience.You’...
2026-01-1328 minUNFUDGE YOUR MARKETING2026 Marketing Checklist – Four Essentials for Sustainable GrowthAs we step into 2026, the marketing landscape is noisier and busier than ever.To kick off the new year, Kristi shares four vital checkpoints to help you move beyond overwhelm and build marketing that’s strategic, authentic, and sustainable.In this solo episode, Kristi uncovers the biggest marketing challenges she saw in 2025... including the pitfalls of generic content, lack of clear strategy, ignoring the power of email marketing, and trying to do too much at once. She shares pragmatic advice to help you create a focused plan that aligns wi...
2026-01-0615 minUNFUDGE YOUR MARKETINGFinding Focus: How to Simplify Your Marketing and Get ResultsIn this episode, host Kristi sits down with Susan Harper, founder of Sharper Creative, to unravel the honest, behind-the-scenes story of a marketing pro navigating her own business growth. Susan shares the highs, lows, and unexpected twists of rebranding, tackling LinkedIn, and finding what really works (and what doesn’t) when you’re your own client.What You’ll Learn:Why even seasoned branding experts struggle with their own marketing—and how Susan overcame analysis paralysis.The reality of “shiny object syndrome” and how to focus on what truly m...
2025-12-3027 minUNFUDGE YOUR MARKETINGMaster the Marketing Basics, Then Find the Right Execution PartnerMarketing your business is a journey full of learning, missteps, and, most importantly, lessons learned. Barlyssa, the dynamic duo behind Homemade Events and the Margs and Mindset podcast, understands the power of authentic marketing and the importance of building real community connections.In this episode, Kristi chats with Barlyssa about their early marketing struggles, their decision to take control with a strategic, customized approach, and how their framework helped them build trust and scale sustainably.You’ll learn:
Why outsourcing marketing means owning the process, no...
2025-12-2329 minUNFUDGE YOUR MARKETINGFrom Zero Clients to Consistent Sales: The Power of PatienceIs your marketing struggling because you haven’t cracked the code on consistent, strategic messaging that truly resonates?Scarlett Stanhope, “The Biz Hippie,” is a mindset and money coach who helps entrepreneurs conquer their finances and own their worth,empowering them to build businesses supported by work they love.In this episode, Kristi and Scarlett dive into Scarlett’s journey as she navigated early business challenges, experienced a tough launch, and learned powerful lessons about patience, perseverance, and authentic marketing rooted in mindset transformation. Scarlett shares how she shifted from dab...
2025-12-1628 min
OnlyFounders040: Loving the Gray: Kristi Mitchell on Reinventing Your Marketing & YourselfWe sit down with marketing strategist and podcast host Kristi Mitchell, whose journey from corporate burnout to seven years of thriving entrepreneurship is anything but ordinary. Kristi opens up about her rocky exit from corporate life, the unexpected push from her husband that reignited her business, and the uncomfortable-but-transformative leap into full-time ownership.We get into the messy reality of early clients, learning to trust yourself, surviving (and evolving through) a pandemic, and why “living in the gray” might be the most powerful skill a founder can build. Kristi shares how she shifted from doing all...
2025-12-0952 minUNFUDGE YOUR MARKETINGEmail Marketing Mistakes Holding You Back and How to Fix ThemEmail marketing can be challenging, especially when vulnerability and authenticity feel like a leap. Joanne Homestead, CEO of Desk Plant Creatives and founder of Inbox to Impact, specializes in helping soulful entrepreneurs craft open-worthy emails that reflect their true voice and build genuine engagement.In this episode, Kristi and Joanne explore the fear many business owners have around vulnerability in marketing, how to find the balance between sharing enough without oversharing, and the power of storytelling as a key marketing tool. Joanne shares practical tips on overcoming mindset blocks, creating consistent email content, and...
2025-12-0932 minUNFUDGE YOUR MARKETINGCreating Your Unique Signal: Standing Out in an AI-Powered WorldMarketing and branding with true strategic clarity can feel elusive, especially when you’re balancing multiple responsibilities.Stephen Larmer, a seasoned brand strategist with over 30 years of experience, helps mission-driven founders build profit-driven, aligned brands that attract premium clients and make an impact. In this episode, Kristi and Stephen discuss navigating the complexities of branding, the pitfalls of relying solely on AI without authentic strategy, and the essential role of alignment and clarity to craft your unique marketing voice.Stephen shares personal stories including lessons from a failed AI-powered ca...
2025-12-0228 minUNFUDGE YOUR MARKETINGSmall Groups, Big Impact - How Personal Outreach Fuels Marketing SuccessBuilding authentic connection and strategic marketing go hand in hand. Kerry Dobson, a group program architect and strategic intuitive, helps facilitators and entrepreneurs design transformational group experiences by leveraging strengths and adult learning principles.In this episode, Kristi and Kerry discuss Kerry’s journey navigating marketing challenges including passive market research approaches and the power of intentional, one-on-one conversations with your ideal audience. Kerry shares insights on how to set clear feedback guidelines, embrace vulnerability in marketing, and use client language to build meaningful messaging....
2025-11-2525 minUNFUDGE YOUR MARKETINGContracted for Results, Delivered Disappointment: Navigating Provider ExpectationsMarketing isn’t just tactics.It’s mindset, clarity, and strategic storytelling that unlocks your true potential. Suzanne Longstreet, mindset coach, NLP expert, and co-author of The Millionaire Codes, empowers female entrepreneurs to clear limiting beliefs, claim their worth, and build sacred abundance through authentic marketing and personal growth.In this episode, Kristi and Suzanne share a deeply personal story of resilience, trust, and clarity developed amidst life’s toughest challenges. Suzanne explores the power of clear expectations, authentic messaging, and knowing what success looks...
2025-11-1826 minUNFUDGE YOUR MARKETINGWhy Marketing Pros Need Outside Help Too - Lessons from the FieldMarketing is more than just strategy... it’s uncovering what truly makes your brand unique and finding ways to reflect that with clarity and authenticity. Anne Gillaspie, CEO of Fix and Form and 10 to Launch, is a master strategist and brand therapist who guides entrepreneurs to dig deep and unravel what stands between them and building the brand of their dreams.In this episode, Kristi and Anne discuss Anne’s journey from juggling early marketing challenges to designing systems that empower entrepreneurs to streamline, connect authentically, and scale on thei...
2025-11-1130 minUNFUDGE YOUR MARKETINGStrengths-Based Business & Marketing: Amplify What Makes You ShineMarketing without a strategic foundation often leads to frustration and missed opportunities. Heather Kay, founder of Ready Aim Impact and a strength based development expert, shares her journey navigating marketing challenges and the lessons learned about finding the right support and leveraging your unique strengths.In this episode, Kristi and Heather dive into the importance of clarity, partnership, and honest communication in marketing. Heather opens up about her experience hiring marketing providers who didn’t deliver as promised, the pitfalls of misalignment, and how she eventually reclaimed control by focusing on what truly works fo...
2025-11-0428 minUNFUDGE YOUR MARKETINGWhy Clear Agreements Matter: Learning from a Misaligned PartnershipMarketing is about authenticity, communication, and learning from missteps. Dan Bennett, founder of Hot Sauce Video and creator of Hot Sauce Studio, shares his journey from working with Fortune 500 clients to helping entrepreneurs shine on camera and build lasting connections through video content.In this episode, Kristi and Dan discuss the challenges Dan faced hiring marketing providers who weren’t the right fit, the pitfalls of “yeah buts” and unfulfilled promises, and the importance of setting boundaries with vendors. Dan offers candid lessons learned about trust, communication, and how contro...
2025-10-2824 minUNFUDGE YOUR MARKETINGHow Real Stories (Not Bots) Build Trust and Business GrowthMarketing is all about storytelling... authentic narratives that connect people to your brand. Renee Frojo, brand strategist, storytelling coach, and former journalist, helps founders and solo business owners build reputations that resonate.In this episode, Kristi and Renee dive into the pitfalls of outsourced social media engagement that lacks authenticity, and why genuine connection in marketing can’t be delegated away or automated without risking your brand. Renee shares her journey learning the power of true engagement and how to leverage storytelling to build tr...
2025-10-2124 minUNFUDGE YOUR MARKETINGStaying True to Yourself in Marketing - Lessons from the StageMarketing is all about relationships... authentic connection, consistent follow up, and speaking in your true voice. Ely Delaney, the “People Whisperer” and creator of the Follow Up Rockstar System, helps entrepreneurs thrive by building strong relationships that last.In this episode, Kristi and Ely talk honestly about marketing missteps, including the pitfalls of cookie-cutter approaches, impersonal automation, and the power of owning your unique style in outreach. Ely shares his journey from web graphic design to becoming an Amazon bestselling author and community builder passionate about helping others grow sust...
2025-10-1427 minUNFUDGE YOUR MARKETINGBurned by Bad Marketing? Tips for Choosing Partners Who DeliverAre you tired of marketing providers who promise the moon but deliver cookie cutter strategies that don’t fit your business?Ben Albert, owner of Balbert Marketing LLC and host of the internationally recognized podcast Real Business Connections, understands the pitfalls many business owners face after bad marketing experiences.In this episode, Kristi and Ben discuss the importance of tailored marketing approaches, the common mistakes of relying on templated social media content, and why genuine engagement and relationship building always trump automation.You’ll disc...
2025-10-0727 minUNFUDGE YOUR MARKETINGWhen “Handing It Off” Fails: How to Take Back Your MarketingMarketing can feel overwhelming, especially when you’re wearing all the hats in your growing business. Mara Whitener, seasoned entrepreneur and operational growth expert, shares her journey from solo founder to building systems that empower her and her clients to succeed without burnout.In this episode, Kristi and Mara discuss the importance of finding the right marketing support tailored to your unique business needs. Mara opens up about her own marketing challenges, including handing over marketing to agencies that didn’t fit and learning to reclaim control to align messaging with her authentic voice.
2025-09-3028 minUNFUDGE YOUR MARKETINGPatience, Persistence, and Picking What Works: An Interior Designer's JourneyEnjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
2025-09-2328 minUNFUDGE YOUR MARKETING5 Marketing F*dges to Fix Before Year-End: Evolving Your Marketing Plan Over Time - Don’t Set It & Forget ItAre you doing the same marketing over and over and expecting different results?When you’re too close to your marketing, it’s easy to fall into the “set it and forget it” trap... where your efforts stop evolving as your audience and market shift.In this episode, Kristi shares why marketing is never a one-and-done deal. She tells the story of a forward-thinking client who regularly revisited their strategy to stay relevant, including refreshing content to address current challenges like AI.Kristi explains how to s...
2025-09-1613 minUNFUDGE YOUR MARKETING5 Marketing F*dges to Fix Before Year-End: Avoiding Costly Marketing Mistakes - Fixing Your Funnel Before Fueling Your FireAre you tempted by quick fixes like paid ads or lead generation services to instantly solve your marketing challenges?In this episode, Kristi shares why investing in advertising without a strong organic foundation is like adding fuel to a fire. She explains why a user-friendly website, clear messaging, consistent email marketing, and engaging social media must come first before spending on ads.Kristi tells the story of a client eager to run paid ads to sell a book, only to realize their website wasn’t ready... highlighting a common tr...
2025-09-0912 minUNFUDGE YOUR MARKETING5 Marketing F*dges to Fix Before Year-End: Avoiding the Roller Coaster – Building a Stable Pipeline for Your BusinessAre you too close to your own marketing to see how it really looks and sounds to potential customers?In this episode, Kristi tackles one of the biggest blind spots for business owners... being unable to “read the label from inside the jar.”You know your brand and your messaging inside and out, but that makes it incredibly difficult to see what your audience actually experiences when they encounter your marketing.Kristi shares why this gap leads to messaging that misses the mark, how it u...
2025-09-0213 minUNFUDGE YOUR MARKETING5 Marketing F*dges to Fix Before Year-End: Escaping Random Acts of Marketing – How to Stop Winging ItAre you caught in the feast or famine rollercoaster of client work and marketing?Landing a big client feels amazing, but suddenly your marketing slips, your pipeline dries up, and you’re stuck scrambling to find the next one.In this episode, Kristi shares her personal experience with this common business trap and explains why even when you’re booked solid, marketing can’t take a back seat. She dives into the importance of establishing a baseline of non-negotiable marketing activities, so your marketing keeps moving even through your busies...
2025-08-2612 minUNFUDGE YOUR MARKETINGQ4 Kickstart Part 1: The Winging It FudgeAre you doing random acts of marketing without a clear strategy? If so, you’re not alone. Many business owners hustle across social media, email, ads, and websites, but without a plan to guide the efforts.In this episode, Kristi dives into the most common marketing mistake she sees with clients: The Winging It Fudge. It’s where you’re trying everything but not moving anyone through a strategic marketing funnel that actually turns strangers into clients.Kristi explains why it...
2025-08-1912 minUNFUDGE YOUR MARKETINGBridging the Gap: Turning Brand Clarity into Powerful Website Copy.mp3Starting a new website or marketing project can be overwhelming, especially when you’re juggling mission, brand, voice, and messaging, all critical pieces that need to align perfectly for success.Beth Knaus, award winning copywriter and brand messaging consultant, helps confident entrepreneurs discover their unique voice and craft compelling content that attracts their ideal clients.In this episode, Beth and Kristi discuss the common challenges business owners face when moving from branding to marketing execution, including the important gap between brand assets and website copy.They explore wh...
2025-08-1226 minUNFUDGE YOUR MARKETINGBuilding Relationships, Not Robots: Winning Clients Without Losing YourselfEnjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
2025-08-0528 minUNFUDGE YOUR MARKETINGSurviving LinkedIn Lockout — Why Your Business Needs More Than One PlatformMarketing can feel overwhelming and confusing, especially when you depend heavily on platforms like LinkedIn. Miranda VonFricken knows firsthand the power and pitfalls of relying on one channel and the importance of diversifying your marketing approach.In this episode, Miranda shares her journey from building a strong personal brand on LinkedIn to facing the shock of losing access to her account — a moment that upended her marketing and pushed her to embrace email marketing, content repurposing, and deeper engagement with her audience.Hosted by Kristi Mitchell, they explore why ow...
2025-07-2927 minUNFUDGE YOUR MARKETINGHumanizing Your Brand—Why Storytelling Wins in MarketingEnjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
2025-07-2213 minUNFUDGE YOUR MARKETINGStop Stepping Over Your Best Marketing OpportunitiesMarketing can feel like a heavy, overwhelming word, but the truth is, you are marketing every day, whether you realize it or not.Kris Ward, founder of the Win the Hour, Win the Day philosophy, knows that today’s business owners are looking for real, customized support, not cookie cutter marketing tactics or empty promises.In this episode, Kris shares her journey from nonstop hustle to creating a business that supports her life instead of consuming it. She reveals how helping clients build streamlined teams, regain time, and focus on what truly ma...
2025-07-1526 minUNFUDGE YOUR MARKETINGIntegrity Over Income: The Truth About Marketing RecommendationsAre you tired of the one size fits all marketing advice? The quick fixes and generic steps that claim to get you $10,000 months, but instead leave you frustrated and confused?Maria Platusic knows how that feels.In this episode, Maria, founder and creative director of Platusic Design Creative Studio, shares her 25-plus years of branding and marketing experience, from working with Fortune 500 companies to now helping coaches and consultants scale their businesses with authentic brand strategy and custom visuals....
2025-07-0826 minUNFUDGE YOUR MARKETINGFrom Summit Stress to Business Growth: Lessons From Investing Before You’re ReadyHave you ever found yourself trying to fit into a marketing mold that just doesn’t feel like you? Like stretching beyond your strengths and stepping outside your zone of genius?Lisa Mallis knows that experience deeply.In this episode, Lisa shares how early on in her business she jumped into a marketing summit that wasn’t a great fit, pushing her far outside her comfort zone. Despite the overwhelm and sacrifices she made, the experience was a catalyst to uncover her ideal client, clar...
2025-07-0124 minUNFUDGE YOUR MARKETINGWhy Live Launching Isn't for Everyone – Trusting Your Gut in MarketingMarketing can feel heavy and overwhelming. But really, it’s all around you... in your content, your conversations, and even the small steps you take every day to connect.Michelle DeNio, business growth strategist and host of The Real Truth About Business podcast, helps entrepreneurs scale sustainably with data driven strategies that simplify growth and increase profits.In this episode, Michelle shares her experience with live launching, a marketing approach she tried but found exhausting and misaligned with her style. She talks with Kristi Mitchell about the importance of le...
2025-06-2425 minUNFUDGE YOUR MARKETINGAuthenticity, Automation, and Analytics: Winning Strategies from 19 Years in BusinessAre you struggling to keep your marketing systems organized and your messaging fresh, especially as your business grows?Allen Falcon, CEO of Cumulus Global, knows the challenge all too well.In this episode, Allen shares how his company faced the complexity and limitations of juggling multiple disconnected marketing tools, leading to difficulties tracking engagement and client communications. Facing these challenges during the start of the pandemic, they took a bold step to consolidate five separate systems into one powerful platform, while simultaneously launching a redesigned website to streamline their...
2025-06-1726 minUNFUDGE YOUR MARKETINGOvercoming Cookie-Cutter Marketing: Finding Your Authentic VoiceHave you ever felt like you were trying to force a square peg into a round hole with your marketing? Like you were following a cookie cutter system that just didn’t fit your voice or your business?Ashley Cox knows this feeling all too well.In this episode, Ashley shares how early in her business she invested in a highly templated marketing program that promised to fast-track her success... but instead left her overwhelmed, disconnected, and doubting herself. Through honest reflection, she realized it...
2025-06-1027 minUNFUDGE YOUR MARKETINGHow to Systematize Your Marketing Content with AI, Without Losing Authenticity.mp3If you’re a business owner wondering how to leverage AI in your marketing without compromising authenticity and integrity, this episode is for you.Kristi Mitchell shares her personal journey of initially resisting AI tools like ChatGPT because it felt inauthentic, like content scraped from everywhere else and not truly her own voice. But through experimentation and discovering smarter ways to integrate AI, she’s built a sustainable system that helps her create authentic, consistent content without burnout, huge budgets, or losing control.Kristi walks you through her process of c...
2025-06-0310 minUNFUDGE YOUR MARKETINGRedefining Marketing: Ditching Cold calling for Relationship BuildingHave you ever felt like marketing is a daunting checklist of cold calls, pitches, and “numbers to hit”, things you have to do rather than want to do?Ashley Carlson knows that feeling well.In this episode, Ashley opens up about her journey shifting from the corporate world’s sales-driven, numbers-focused marketing to discovering an authentic way to show up and build relationships in her own business. She shares how she transformed her mindset around marketing from intimidating and overwhelming to something exciting and flexible... tailored to her style and st...
2025-05-2725 minUNFUDGE YOUR MARKETINGAligning Expectations: The #1 Secret to Successful Marketing ProjectsHave you ever felt stuck trying to piece together a marketing strategy or website... only to find yourself overwhelmed by timelines, unclear roles, and expectations that keep shifting?Seth Goldstein knows this struggle all too well.In this episode with Kristi Mitchell, Seth shares his journey from burned-out journalist to multi-podcast host and seasoned digital marketer, unpacking the hard lessons he’s learned about setting aligned expectations with clients.You’ll hear the real talk about how marketing projects derail, often not because of the provider, but beca...
2025-05-2024 minUNFUDGE YOUR MARKETINGBreaking Free from the “Guru Trap” to Build Authentic Business GrowthHave you ever felt like you were layering someone else’s process over your own dream... only to find your message diluted and your efforts shouting into a void? Norma Frahn knows that feeling all too well.In this powerful conversation with Kristi Mitchell, Norma shares her raw story of moving from corporate America into health coaching, only to get caught in the swirl of “guruing”, the one-size-fits-all advice, the promised shortcuts to millionaire status, and the endless funnels and frameworks that didn’t fit her vision.You’l...
2025-05-1329 minUNFUDGE YOUR MARKETINGNavigating Marketing in Uncertain TimesFeeling uncertain about your business marketing budget in 2025?You’re not alone.Kristi Mitchell pulls back the curtain in this raw and candid solo episode, exploring how today’s turbulent economic and political landscape is shaping business owners’ marketing decisions.From the lingering effects of the pandemic to the swirling concerns over recession and market instability, Kristi shines a light on why so many entrepreneurs feel the knee-jerk urge to cut marketing first... and why that might actually cost you more in the long run.
2025-05-0613 min
Her Origin StoryBuilding a Life-First Business: Toby Myles & Kristi Mitchell on Uncomplicating Marketing and Career PivotsCheck Out These Highlights:What happens when the life you thought you wanted no longer fits the person you’re becoming? For Kristi Mitchell, motherhood cracked open a deeper truth—and set her on a path to build a business that honored her life, her family, and her strengths.In this episode, Kristi shares the raw and honest moments behind her transition from a corporate career to marketing strategist for service-based businesses. We talk about why motherhood changed everything, how to overcome the fear of starting your own thing, and why marketing doesn’t have to be...
2025-05-0229 minUNFUDGE YOUR MARKETINGInvesting in Your Business: Tips for Making the Right ChoiceDo you feel stuck spinning your wheels on the next “big thing” to invest in for your business? You’re not alone. In this candid and refreshingly real conversation, marketing strategist Christy Mitchell dives deep with copywriter and storytelling coach Toby Miles about the tricky art of knowing when and where to invest your time, money, and energy as a growing entrepreneur.Toby shares her personal journey from early hesitations with small investments, like a $200 copywriting course, to pushing the edges with bigger commitments—and the valu...
2025-04-2928 minUNFUDGE YOUR MARKETINGResisting Peer Pressure as a Business Owner: Choosing the Right Social Media PlatformsIn this episode, Kristi Mitchell sits down with content strategist and writer Alison Ver Halen to unpack a marketing misstep many entrepreneurs will relate to: giving in to the pressure to show up on Instagram... even when it doesn’t feel right.Alison shares her journey of trying to make Instagram work for her B2B content marketing business—why she resisted it at first, how she committed fully, and ultimately why she decided to walk away. Together, Kristi and Alison discuss the importance of knowing your audience, trusting your gut, and choosing marketing tact...
2025-04-2222 minUNFUDGE YOUR MARKETINGFacing Zero Attendees: Lessons in Marketing Resilience.mp3In this episode of Unfudge Your Marketing, Kristi Mitchell welcomes Dr. Kaitlyn Rios, physical therapist, nonprofit founder, and all-around powerhouse, for a refreshingly candid chat about launching virtual events... and what happens when nobody shows up.Kaitlyn shares her journey of building her nonprofit, Faced with Grace, and the hard marketing lessons she’s learning along the way. From zero-attendance events to refining her messaging and trusting the process, this episode dives into:
Why marketing must start before your offer is even ready
The mindset shift around “overpromoting” and how to dit...
2025-04-1529 minUNFUDGE YOUR MARKETINGNavigating Marketing Tools and Tactics: Finding What Really Works for Your BusinessIn this episode, Kristi sits down with Brad Mendel, a seasoned entrepreneur and founder of Vitalytics, to discuss marketing from the ground up. From bootstrapping strategies to outsourcing insights, Brad shares his journey of trial, error, and ultimate marketing clarity. If you’re a business owner or marketing leader who’s ever felt overwhelmed by all the moving parts, this episode is your permission slip to simplify, systematize, and scale smart.🔑 Topics Covered:
How Brad went from trying to do it all himself to realizing the power of bringing in marketi...
2025-04-0830 minUNFUDGE YOUR MARKETINGMastering LinkedIn: The Shift from Authority to Trust in Content Strategy.mp3In this episode, Kristi is joined by marketing expert Joe Raasch to tackle the biggest mistakes holding businesses back. They share no-fluff strategies to simplify your marketing, clarify your messaging, and boost your impact, particularly on LinkedIn.Key Takeaways:
Clarity Over Cleverness: Why clear messaging always wins.
Stop Overcomplicating: Simplify your strategies for better results.
Consistency = Trust: How regular, reliable marketing builds credibility.
Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.
2025-04-0129 minUNFUDGE YOUR MARKETINGMarketing Lessons Learned From Google Ads to Purchasing Email Lists.mp3In this episode, Mark Harbeke and Kristi Mitchell share their combined expertise on building strategic marketing systems that drive consistent growth. They dive into how small and mid-sized businesses can leverage data, content strategy, and marketing automation to increase their impact. Together, they offer practical tips on aligning marketing with sales goals, measuring the right metrics, and balancing content creation with distribution strategies.Key Takeaways: ✅ The role of fractional CMOs in scaling businesses effectively. ✅ Creating marketing systems that generate sustainable leads. ✅ Aligning marketing efforts with sales...
2025-03-2528 minUNFUDGE YOUR MARKETINGNavigating Uncertainty with Authentic Marketing Strategies.mp3In this solo episode of Unfudge Your Marketing, host Kristi Mitchell dives into the challenges of marketing in uncertain times. With 2025 kicking off amid political and economic instability, Kristi shares insights from recent conversations with business owners who are struggling to navigate these complexities.Topics include:✅ How to communicate with clients feeling uncertain about the future✅ Leveraging third-party resources to stay relevant without the pressure✅ When to pivot your marketing strategy vs. sticking to your plan✅ The power of being a trusted resource and thought leader during c...
2025-03-1809 minUNFUDGE YOUR MARKETINGFrom Marketing Frustration to Clarity Finding the Right Support.mp3In this episode, host Kristi Mitchell talks with Hayden Orme, founder of Handled by Hayden and Company. Hayden shares her extensive leadership experience and insights into maintaining authenticity in marketing. Her journey includes rebranding and finding the right support, emphasizing the importance of aligning marketing efforts with core values to stand out in the market. The discussion highlights the need to trust one's instincts and the significance of timing in business decisions. Key takeaways include staying true to your values and making decisions that resonate with personal and professional goals. For more resources and insights, connect with Hayden at h...
2025-03-1129 minUNFUDGE YOUR MARKETINGDiscovering the Power of Iteration in Failed Marketing Campaigns.mp3In this episode, host Kristi Mitchell welcomes Bryan McDonald to discuss the nuances of marketing strategy and the importance of realistic expectations. Bryan, known for his expertise in sales and helping businesses reach their revenue goals, shares a candid story about the pitfalls of using Facebook ads when his audience wasn’t there. He emphasizes that not all leads are created equal and highlights the necessity of identifying where prospects genuinely engage. Key takeaways include the value of hiring someone who can iterate and improve a strategy over several months and focusing on prospects rath...
2025-03-0423 minUNFUDGE YOUR MARKETINGMastering Marketing: Overcoming Fear, Building Trust, and Communicating Effectively.mp3In this episode, host Kristi Mitchell welcomes Selena and Anna to discuss common marketing mishaps and the importance of building trust and authenticity in business strategies. As dynamic entrepreneurs and co-founders of a business partnership born out of collaboration and support for fellow entrepreneurs, Selena and Anna emphasize the significance of overcoming fear of new strategies while trusting marketing experts. They advocate for patience in marketing efforts, stressing the need for multiple touch points to truly engage audiences. The duo highlights the importance of clear communication, cautioning against using overly unique language that might...
2025-02-2531 minUNFUDGE YOUR MARKETINGLessons from a Marketing Loss Building Successful Partnerships.mp3In this episode, Kristi Mitchell engages with Chanelle Yarber, CEO of Bright Girl Media, in a candid discussion about the iterative nature of marketing and maintaining authenticity. Chanelle shares her personal journey with hiring an outside marketing agency and underscores the significance of staying true to her brand while understanding her audience deeply. She offers valuable advice on selecting the right marketing partners and cautions against promises that seem too good to be true. The key takeaway from the episode is the crucial need for authenticity in marketing, knowing your audience and resisting the...
2025-02-1826 min
Consulting SpotlightKristi Mitchell: Simplifying Marketing for ConsultantsIn this episode of Consulting Spotlight, host Michael Bernzweig sits down with Kristi Mitchell, founder of Marketing Uncomplicated and host of the Unfudge Your Marketing podcast. Kristi shares her inspiring journey from corporate marketing to entrepreneurship, celebrating six years of helping over 100 businesses streamline their marketing strategies. With a background in higher education and corporate marketing, Kristi’s transition to consulting was driven by her desire to balance family priorities and professional fulfillment.Kristi discusses her evolution from offering full-service marketing execution to focusing exclusively on strategic consulting. She highlights how she helps service-based businesses overcome marketing ov...
2025-02-1434 minUNFUDGE YOUR MARKETINGBeyond Company Posts The Power of Personal Content in B2B Marketing.mp3In this episode, Kristi Mitchell sits down with Jared Gibson, co-founder of Outworks, to discuss the importance of prioritizing personal branding and creating impactful LinkedIn content. Jared shares his journey from occasional LinkedIn poster to a strategic content creator and highlights how consistent, founder-led content can differentiate businesses in highly competitive SaaS and professional services sectors.Jared provides practical advice on overcoming discomfort and making content creation a priority, helping businesses to build trust and remain top-of-mind with potential clients. Kristi and Jared also discuss the challenges many business owners face, including not prioritizing...
2025-02-1128 minUNFUDGE YOUR MARKETINGOpening Up Creative Boundaries in Marketing to Produce the Best ResultsIn this episode, Kristi is joined by Jill Peterson, founder, and chief growth strategist, for a candid conversation about marketing missteps and the valuable lessons learned along the way. Jill shares her journey of evolving the visual brand of her business, addressing the challenges and growth that came from stepping outside her comfort zone.Key Topics Discussed:
The importance of recognizing one's core strengths and seeking expertise for areas where improvement is needed.
Jill's experience of revamping her visual brand, highlighting the significance of openness and the impact it has on creativity.
The...
2025-02-0426 minUNFUDGE YOUR MARKETINGMarketing Language Mistakes to Avoid With Lori Sussle BonanniIn this episode, host Kristi Mitchell chats with Lori Sussle Bonanni, founder of Elssus communications consultancy, about common marketing language mistakes and how to communicate more effectively. Key takeaways include:
Write like you talk: Keep language natural and conversational rather than using corporate jargon
Remove unnecessary filler words and be concise
Avoid false urgency in marketing messages - be genuine about limited-time offers
Pay attention to grammar and proofreading, even when using AI tools
Consider tone and writing style as part of brand standards
Be mindful of outdated or potentially...
2025-01-2832 minUNFUDGE YOUR MARKETINGChallenges with Google Ads With Darleen PridayIn this episode, host Kristi Mitchell talks with Darleen Priday, Director of Business Development for Peachtree VA and founder of DP Consults, about marketing mistakes and lessons learned. Key topics include:
The challenges of transitioning from referral-based business to strategic marketing
The relationship between sales and marketing functions
Learning from a DIY Google Ads experience gone wrong
The importance of having solid organic marketing foundations before investing in paid advertising
Why clarity in messaging and target audience is crucial
The value of working with experts rather than trying to do...
2025-01-2130 minUNFUDGE YOUR MARKETINGBuilding a Strategic Marketing Foundation for Sustainable GrowthIn this solo episode, host Kristi Mitchell delves into the importance of having a strategic marketing plan in place before diving into specific marketing execution tactics. Kristi highlights the pitfalls of jumping straight to getting a new website or hiring a social media manager without a comprehensive marketing strategy.She introduces the concept of the marketing funnel, emphasizing the need to address four key stages: Attract, Convert, Nurture, and Close. This episode is packed with actionable advice for service-based business owners who have relied on referrals and word-of-mouth but...
2025-01-1420 minUNFUDGE YOUR MARKETINGThe Secret to Marketing Success: Consistency and PatienceIn this episode, Kristi is joined by special guest Laura Wright, where they unravel the "magic secret" to successful marketing: consistency. Tune in as Laura shares a compelling story of a client who achieved remarkable results by sticking to a steady marketing strategy, ultimately gaining 21 new clients and generating $275,000 in revenue.The conversation dives into the balancing act between consistency and ongoing evaluation to refine marketing efforts effectively. Kristi and Laura emphasize the value of making small adjustments while maintaining overall consistency, drawing on Laura's analogy of holding a magnifying glass to catch smoke.
2025-01-0732 minUNFUDGE YOUR MARKETINGBuilding Beyond Referrals: Amy Foley's Journey to Diversified MarketingIn this episode, Kristi sits down with Amy Foley, co-founder of Inbound Back Office, to discuss the importance of diversifying marketing strategies beyond referrals. Amy shares her entrepreneurial journey, revealing the challenges she faced when her business, originally built on referrals, began to see a decline. Together, they explore the lessons learned, strategies for implementing effective marketing plans, and the significance of proactive marketing.Key Takeaways:
The danger of relying solely on referrals for long-term business sustainability.
The benefits of diversifying marketing strategies to include multiple avenues of lead generation.
...
2024-12-3126 minUNFUDGE YOUR MARKETINGLesson Learned: The Challenges Of Working With Service ProvidersIn this episode, host Kristi Mitchell and guest Amanda Lockhart Davis, founder of Jax Consulting Services, delve into the challenges and lessons learned from their experiences with marketing service providers. Kristi underscores the critical role of effective communication between companies and clients, sharing her own struggles with a service contract plagued by poor communication and inexperienced staffing. Amanda recounts her journey from corporate life to launching her consulting firm, including the difficulties faced with a marketing firm that initially showed promise but ultimately underperformed.Listeners will gain insights on important questions to ask when...
2024-12-2431 minUNFUDGE YOUR MARKETINGMastering LinkedIn for Genuine Engagement and Sales Success with Bob WoodsIn this episode, Kristi dives deep into leveraging LinkedIn for effective marketing and sales with guest expert Bob Woods. Discover how to follow and engage with the right influencers, create value-driven content, and shift from industry jargon to addressing real customer pain points. Bob and Kristi share actionable insights on using LinkedIn polls, framing content for meaningful engagement, and targeting the ideal client profiles (ICPs) to drive offline conversations and potential sales.Key Points:
Importance of genuine engagement and adding value through insightful comments.
Strategies for becoming a thought leader by demonstrating rather...
2024-12-1730 minUNFUDGE YOUR MARKETINGAligning Marketing with Personal Values: Dr. Carrie GrahamIn this episode, host Kristi Mitchell dives deep into the challenges and triumphs of creating a marketing strategy that resonates with personal values. Joined by Dr. Carrie Graham, an expert in adult and workplace learning with over 25 years of experience, the discussion addresses the emotional and intellectual struggles business owners face in adopting marketing practices.Despite her discomfort with marketing due to a lack of formal training, Dr. Graham highlights the necessity of implementing a consistent strategy for business growth. This episode explores the journey from relying solely on word-of-mouth referrals to adopting proactive marketing tactics. Kristi...
2024-12-1030 minUNFUDGE YOUR MARKETINGAI and Freelancers: Navigating Emerging Marketing TrendsWelcome to Episode 21 of "Unfudge Your Marketing" with your host, Kristi Mitchell! In this solo episode, Kristi delves into current marketing trends and makes some insightful predictions for the future. Inspired by recent conversations with college students and their inquiries about the evolving landscape of marketing, Kristi shares her perspective on the role of AI and the shift towards using freelancers and contractors.
Current Trends:
Kristi discusses the noticeable trend of businesses adopting AI for content creation. She highlights the pitfalls of AI-generated content often lacking authenticity and personality.
Personal Approach:
Kristi introduces her approach...
2024-12-0317 minUNFUDGE YOUR MARKETINGThe Hidden Costs of Skipping Marketing StrategyIn this episode of Unfudge Your Marketing, Kristi Mitchell welcomes Jen Goldman, a business transformist with over 30 years of experience, to discuss the critical importance of having a strategic marketing plan. Jen shares her own journey and the costly mistakes she encountered by not revisiting her marketing strategy after a rebrand. They delve into the nuances of finding the right copywriters, the importance of data in evaluating marketing efforts, and the ongoing nature of marketing strategy.Key Takeaways:Initial Strategy is Crucial:Investing time and resources upfront in a...
2024-11-2629 minUNFUDGE YOUR MARKETINGNavigating Marketing Missteps: A Journey from Ready, Fire, Aim to Strategic SuccessIn this episode, Kristi Mitchell welcomes Ray Trevino, a devoted entrepreneur and Chief Happiness Officer for Pioneer Texas LLC. Ray shares his journey of navigating marketing challenges, including hiring contractors and the importance of aligning marketing strategies with a company's mission and vision. Discover valuable lessons on vetting marketing providers, the necessity of a strategic plan, and how foundational clarity can drive business success.Key Takeaways:
The importance of ensuring marketing contractors understand your business.
The significance of checking the background and portfolio of potential marketing providers.
The need for a comprehensive strategic...
2024-11-1927 minUNFUDGE YOUR MARKETINGNavigating Website Woes - Lessons Learned from Choosing the Wrong ProviderIn this episode of "Unfudge Your Marketing," host Kristi Mitchell sits down with attorney Nicole Oden to discuss the challenges and lessons learned from Nicole's past marketing experiences, specifically around managing her website. Nicole shares her journey from DIY efforts to outsourcing, the pitfalls encountered, and the critical importance of asking the right questions and setting up detailed Standard Operating Procedures (SOPs). Listen in to discover how Nicole navigated the complexities of managing a WordPress site, the importance of having a clear contract, and how data-driven decision-making has helped her business grow.Takeaways:
2024-11-1226 minUNFUDGE YOUR MARKETINGPodcast Marketing Mastery - Insights on Authentic Engagement and ConsistencyIn this episode of Unfudge Your Marketing, host Kristi Mitchell sits down with Andrew Stout, the host of the HR podcast Let's Be Diverse. Andrew shares his insights on the challenges and misconceptions of starting a podcast, emphasizing the importance of persistence, rapport building, and passion-driven content. The conversation delves into effective podcast marketing strategies, and Kristi provides her perspective on using podcasts within a marketing funnel framework. Tune in to learn valuable lessons on sustaining and promoting a successful podcast.Key Takeaways:
Persistence and Asking:
Andrew emphasizes the importance...
2024-11-0528 minUNFUDGE YOUR MARKETINGUnpacking Vanity Metrics - Real Insights Over Numbers With Bev FeldmanIn this episode, Kristi Mitchell and Bev Feldman delve into the intricacies of email marketing, focusing on qualitative data, engagement, and the importance of understanding how audiences interact with email content. They touch on the challenges of tracking email replies with platforms like Convertkit and Mailerlite, and emphasize the value of qualitative data from responses. They discuss the importance of monitoring metrics like spam complaints, open rates, and unsubscribe rates in context, alongside adapting strategies to individual and audience needs. Bev also shares insights on maintaining engagement through a strong initial relationship and an effective welcome sequence.
2024-10-2932 minUNFUDGE YOUR MARKETINGNavigating Marketing Challenges: The Power Of Market Research & Timing
The Importance of Market Research: Carol emphasizes the need for thorough research and understanding your audience's needs before launching any offer. She shares a personal story of launching a retreat at the wrong time and the valuable lessons learned.
Client Avatars Matter: Christy and Carol discuss the importance of developing clear client avatars to shape your marketing efforts. Knowing your audience’s goals and challenges helps craft content that resonates.
Timing is Everything: From marketing to leadership development, the timing of your offer is crucial. Carol learned that launching during busy seasons (like fall fo...
2024-10-2224 minUNFUDGE YOUR MARKETINGNavigating Marketing for VR and Architectural Design with Phil Oloo.mp3In this episod, Kristi talks with Phil Oloo, the founder of Spatialists LLC. Phil shares his journey from Kenya to the United States, his career in architectural design and virtual reality, and his unique marketing experiences. The episode highlights the importance of establishing a strong brand, the challenges of social media marketing in the B2B space, and the value of building lasting relationships.Connect with Phil Oloo:
Website:
Spatialists LLC
LinkedIn:
Phil Oloo
Enjoyed this episode? Subscribe, share, and leave a review...
2024-10-1529 minUNFUDGE YOUR MARKETINGFrom Burnout to Brilliant Results - Savvy Strategies From Keith Allen Johns.mp3In this episode, Kristi Mitchell chats with Keith Allen Johns about the ups and downs of marketing for service-based businesses and how to avoid common pitfalls. Keith shares his personal experiences and lessons learned from his marketing journey and offers practical advice on how to leverage powerful mindsets, tactics, and strategies.Key Takeaways:
Understand your business model and align your marketing strategy with it.
Do not rely solely on spending money to solve marketing issues; active management and engagement are crucial.
Foster collaborative relationships with marketing providers and ensure they are adaptable to...
2024-10-0827 minUNFUDGE YOUR MARKETINGThe Solo Business Owner's Journey - From Marketing Mishaps to Mastery.mp3In this episode, Kristi Mitchell chats with Kristen Tagliamonte, a seasoned HR leader turned career transitions coach, about the missteps and lessons learned in marketing her services. Kristen shares her journey from corporate HR to launching her own coaching business, the challenges she faced, and how she navigated these to ultimately find a marketing strategy that works for her.Key Takeaways:
Marketing isn't intuitive for everyone
: Even with extensive professional experience, marketing can be challenging.
Try new things
: Expanding your understanding and capabilities through new tools and approaches can open...
2024-10-0126 min
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win onlineMarketing Funnels Made Easy with Kristi MitchellWhat’s a marketing funnel? Do you have one?This week, we’re diving into the essentials of email marketing and social media, emphasizing the importance of nurturing your audience through effective marketing funnels. Our guest Kristi Mitchell is sharing her mission to simplify marketing for businesses by leveraging multiple funnels tailored to different strategies, ultimately making them love marketing again.We’re talking about the importance of focusing energy on the right platforms, notably highlighting LinkedIn's potential for B2B service-based businesses. Kristi stresses...
2024-09-3029 minUNFUDGE YOUR MARKETINGSimplifying HR and Marketing - Mindy Flanigan's Journey.mp3Mindy Flanigan shares her journey as an HR consultant, discussing the challenges of navigating website development, SEO, and marketing strategy. The conversation touches on the importance of recognizing one's limitations as a business owner, placing the right people in the right positions, and making data-driven decisions. Kristi and Mindy also explore the significance of foundational clarity in business and the value of an outsider's perspective in identifying missed opportunities.Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn...
2024-09-2734 minUNFUDGE YOUR MARKETINGNetworking Mistakes that Cost You Clients - Jason Henderberg.mp3In this episode, marketing strategist Kristi Mitchell and organizational specialist Jason Henderberg discuss the importance of effective networking for business owners. They share valuable tips on how to present yourself and your business in a compelling way at networking events. Jason highlights the need to tailor your message to resonate with your target audience and shares his strategy for following up with new contacts after an event. The conversation also covers the role of email marketing in nurturing relationships and the long-term benefits of consistently creating valuable content to build your brand.
2024-09-2427 minUNFUDGE YOUR MARKETINGFrom Outsourcing Flops to In-House Success.mp3In this episode, Kristi Mitchell chats with Theresa Intag about her past experiences with outsourcing social media marketing. They discuss the challenges Theresa faced, including generic content, lack of brand customization, and the need for constant involvement. Theresa shares how she ultimately decided to bring social media management in-house for better control and consistency. The conversation also touches on the importance of humanizing a brand through personal stories and people-centric content to build genuine connections with the audience.Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to...
2024-09-2019 minUNFUDGE YOUR MARKETINGWhy Just One Marketing Tactic Won't Cut It - A Robust Strategy.mp3Explore key aspects of strategic marketing with Kristi Mitchell as she highlights common missteps business owners make. Learn about the importance of building a comprehensive marketing strategy, focusing on the marketing funnel framework, including stages like attract, convert, nurture, and close. Get practical tips for creating effective email campaigns, leveraging social media, and optimizing your lead generation efforts. Gain valuable insights to elevate your marketing and drive better results for your business.Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.
2024-09-1718 minUNFUDGE YOUR MARKETINGBeyond Social Media: Karen Laos on Diversifying Your Marketing Efforts.mp3Kristi and Karen Laos delve into the significance of personal presence in marketing, sharing experiences like being recognized for consistent LinkedIn posts and exploring the struggles of business owners in balancing delegation with staying involved in decision-making. They discuss the importance of strategic marketing aligned with the target audience, diversifying efforts, and the value of trusting one's gut in business decisions. Discover how Karen’s journey from her summit success to Instagram account hacking underscores the necessity of nurturing a strong, organic foundation in marketing.00:00 Thrives in in-person events, energized by connections.04:54 St...
2024-09-1333 minUNFUDGE YOUR MARKETINGSmall Business Marketing Woes - Lessons from a Wealth Management Pro.mp3In this episode of "Unfudge Your Marketing," host Kristi Mitchell speaks with guest Melissa Vanderhoof about the challenges and triumphs of small business marketing within a family-owned financial services firm. The discussion highlights Melissa's transition from healthcare to finance, the hurdles of DIY marketing, and the importance of finding a trusted marketing partner. Key themes include tailored content, brand authenticity, and the value of expert guidance in achieving marketing success. Join us as Melissa shares valuable lessons learned and practical advice for business owners looking to elevate their marketing strategy.Enjoyed this episode? Subscribe...
2024-09-1029 minUNFUDGE YOUR MARKETINGOvercoming Social Media Overwhelm - Lessons from Melissa Davis.mp3In this episode of "Unfudge Your Marketing," guest Melissa Davis delves into her experiences with social media and working with agencies. Key themes include the importance of authenticity, the necessity of foundational clarity, and the challenge of finding the right balance between getting external help and maintaining one's unique voice. Melissa reflects on her journey from feeling overwhelmed by social media to understanding the crucial role of strategic planning and clear communication. Tune in to gain insights on simplifying marketing plans and creating content that truly resonates with your audience.Enjoyed this episode? Subscribe...
2024-08-1329 minUNFUDGE YOUR MARKETINGThe Journey to Finding Your Ideal Client Avatar with Dr. Jamaal Johnston.mp3In this episode, Dr. Jamaal Johnston shares his journey from starting a security business 20 years ago to becoming a leading expert in leadership development. Key themes include:1. The importance of identifying and targeting a specific audience in business.2. The value of client avatars and buyer personas in honing marketing strategies.3. The critical role of assembling an "A-team" of professionals, including marketers, to support business growth.4. The evolving process of recognizing when to seek expert help to elevate a business.
2024-08-0624 minUNFUDGE YOUR MARKETINGAvoid Marketing Pitfalls - Expert Tips With Melissa Henry.mp3In this episode of "Unf＊dge Your Marketing," join Kristi Mitchell and Melissa Henry as they delve into the importance of authenticity in branding. Melissa shares her journey from shedding her corporate CPA persona to creating a genuine brand that resonates with core values. They discuss the significance of foundational brand strategy, the pitfalls of unrealistic marketing promises, and the necessity for business owners to actively engage in their marketing efforts. Tune in for insights on refining your brand and making impactful, strategic decisions for lasting business growth.Enjoyed this episode? Subscribe, share, and le...
2024-07-3033 minUNFUDGE YOUR MARKETINGFrom Facebook Flop to LinkedIn Success: Maria Kast's Marketing JourneyIn this episode, Kristi Mitchell sits down with Maria Kast, a three-time business owner and executive coach, to dive deep into the challenges and lessons learned from investing in Facebook ads and eventually finding success with LinkedIn advertising. Maria shares her journey of navigating advertising strategies, trusting her intuition, and making data-driven decisions to locate her ideal audience.Kristi and Maria discuss:Maria's Journey with Facebook AdsShifting Focus to LinkedInConsultants and Strategy:Future PlansEnjoyed this...
2024-07-2332 minUNFUDGE YOUR MARKETINGFrom Referrals to Strategic Growth: Unf*dging Marketing with Erika AndersenWelcome to the inaugural episode of "Unf＊dge Your Marketing," hosted by marketing consultant and strategist Kristi Mitchell. Join Kristi as she chats with Erika Andersen, founding partner of Proteus, about the critical lessons learned from marketing missteps and mishaps. Key themes include the importance of strategic marketing plans, understanding and maintaining brand voice, and what to look for when hiring a marketing agency. Whether you're relying on word-of-mouth or ready to elevate your marketing strategy, this episode offers valuable insights to help you avoid common pitfalls and successfully grow your business.
2024-07-1629 min
Leadership Human-StyleThe Culture Impact in an Employee-owned Business with Kristi Spindler“A company doesn’t have to be employee-owned to give your employees a voice.”- Kristi SpindlerDo you like ESOPs? Most people do. Wondering if it’s small alien species on a planet in the Star Wars universe? Nope. ESOP stands for Employee Stock Ownership Plan, and it’s an acronym used frequently by wholly employee-owned companies. In today’s episode, my guest shares what she loves about working in HR in an ESOP environment. We also spend some time in the latter part of the episode talking about advocating for support for women in the workforce...
2024-01-0331 minLeadership Human-StyleThe Culture Impact in an Employee-owned Business with Kristi Spindler“A company doesn’t have to be employee-owned to give your employees a voice.”- Kristi SpindlerDo you like ESOPs? Most people do. Wondering if it’s small alien species on a planet in the Star Wars universe? Nope. ESOP stands for Employee Stock Ownership Plan, and it’s an acronym used frequently by wholly employee-owned companies. In today’s episode, my guest shares what she loves about working in HR in an ESOP environment. We also spend some time in the latter part of the episode talking about advocating for support for women in the workforce...
2024-01-0331 min
The Construction Corner#252 - Construction Angels with Kristi GibbsOn today's show, Matt is joined by the Construction Angel herself, Ms. Kristi Gibbs! Tune in to learn about what Kristi is doing through her non-profit to provide assistance to the construction community in times of need. This is a SUPER important episode - please share it around your circles so we can get as much exposure for Construction Angels as possible!
Check out https://www.constructionangels.us for more information and to help Krisit in her cause.
Connect with and follow Kristi on LinkedIn: (1) Kristi Gibbs, Construction Angels...
2023-09-0530 min
Imperfect MarketingEpisode 128: Crafting a Cohesive Marketing Strategy with Kristi MitchellSend a textAre you ready to level up your marketing game? Buckle up as we unlock the intricacies of marketing strategy and content creation with none other than Kristi Mitchell, a marketing strategist with an MBA and over a decade of corporate marketing experience. Key TakeawaysUnderstanding Marketing Strategy: Kristi emphasizes the importance of looking at the big picture in marketing. She describes marketing as an overarching umbrella with various tactics like social media, email marketing, and content strategy fitting underneath it.The Marketing Funnel Framework: Kristi uses a marketing funnel framework to h...
2023-08-3125 min
Podcast Story-Selling | Grow Your Podcast. Create Profit.95. Podcast Marketing Made Easy with Kristi MitchellIn today's episode, we have a fabulous guest joining us, Kristi Mitchell. Kristi is a marketing expert, and she's here to talk all about how we can simplify marketing for podcasters. During our chat, Kristi breaks down the concept of a marketing funnel using a super relatable visual analogy. We'll take a deep dive into the different stages of the funnel – attract, convert, nurture, and closing the deal – and understand how they apply to podcasting. Now, we know that marketing can be a big, beefy word that often intimidates podcasters like us. But fear not! Kris...
2023-08-3038 min