Shows
Brand InsiderEp. 186 with Kristin Maa, Global CMO, SaksSaks Global CMO talks strategy, psychographics, and team synergy A new standard has been set in luxury retail – and brand identity is leading the charge. Saks Global CMO Kristin Maa goes 1:1 with Kate Terhune to take us behind the scenes of their newly unified house of brands—Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman—and dives deep into how each one is championing its own brand identity, right in time for the holidays.The TL;DR? Psychographics beat demographics, exclusivity and experience are the new notes of luxury, and the classics are back to take ce...
2025-11-0734 min
Loan Officer Life: Hustle, Heart and HomeownershipLoan Officer Life: Hustle, Heart & Homeownership - Bill Killmer, Jamey Lynch with guest host: Kyle DraperThe Power of Mortgage Advocacy (MAA Spotlight)Welcome to this powerful episode of Loan Officer Life: Hustle, Heart & Homeownership, where we’re diving head-first into one of the most important, yet under-discussed aspects of our industry: mortgage advocacy.Whether you’re a new loan officer or a seasoned originator, this conversation will redefine how you see your role—not just as a mortgage professional, but as a homeownership advisor and industry advocate. This episode is a rallying cry for action, unity, and education in a landscape that’s rapidly changing.Episode Overview:Brian Vieaux kicks off with urgency and heart: “...
2025-05-0831 min
LohikäärmeradioJakso 36 - Dear Lohikäärmeradio, olenko normaali?Mahdollisesti. Ollaanko me? Yleensä nimittäin vastaamme vain itsellemme (ja itsestämme), mutta tänään avaudumme asioista mistä juuri te, ventovieraat ihmiset ympäri Suomea, haluatte tietää. Tarviiko esimerkiksi kirjastovirkailijoiden maksaa veroja? Minkä rodullistetun leivän haluaisit syödä? Mitä Cheek-fanien kanssa voi tehdä? Mikä on Innan salainen pahe? Miten keskustelu meni jälleen kerran simeihin? Miksi yksikään näistä esimerkeistä ei ole kuuntelijoiden lähettämä kysymys? Melkein kaikkiin näihin mieltä askarruttaviin asioihin löytyy vastaus jo tässä jaksossa! Jakson aiheena on siis harvoin kysytyt kysymykset joihin kaikkiin kyllä kerromme tarkoin harkitut vastaukset rakkaudella ja ammattitaidolla, kuten aina.
J...
2023-03-311h 54
Builders WantedUsing Predictive Analytics to Create VIP Customers with Kristin Maa, SVP of Growth at SaksThis episode features an interview with Kristin Maa, Senior Vice President of Growth at Saks. At Saks, Kristin leads growth and retention marketing and online category growth. She has held various leadership roles at Saks Fifth Avenue and HBC in marketing and business strategy.In this episode, Kailey and Kristin discuss customer DNA, uniting online data and in-store experience, and creating VIP customers through predictive analytics.-------------------Key Takeaways:Customers expect their digital profiles to be reflected in their in-store experience. It’s critical for associates to structure in-person conversations around online da...
2023-03-3037 min