Shows
TRIP | The Research Inclusion ProjectS04E02: The Importance of Cultural Brokers | Jill Kushner-BishopIn this episode, we discuss the importance of including a ‘cultural broker’ on your team; someone fluent in the culture - not just the language - who can weigh in on planning and materials to ensure they will resonate with your target audience(s). We also talk through how to prioritize translations and transcriptions, when AI can help, and when a human is needed to include cultural subtleties and nuances along the way. Jill recommends proactively lining up a partner you can trust and reminds us to seek out diverse voices in all projects, not just those that specifically reque...
2023-05-0532 minTRIP | The Research Inclusion ProjectS04E01: Training Your Ear to Hear Underrepresented Voices | Aïcha LyIn the episode, we discuss the pursuit of constant curiosity of humans and how language, articulation, and staying mindful of how to remain inclusive.
From recognizing unconscious bias from the screening to pulling back the layers of training our ears to new environments, we uncover how to bring our authentic voice to the conversation. She challenges TRIP listeners to reflect on "am I making an effort to continue exposure and train my ear to listen from a new environment, accent, or group of individuals"? Aïcha gives some valuable takeaways: hold space for the who, be more i...
2023-04-0732 minTRIP | The Research Inclusion ProjectS03E04: Shattering the Status Quo | Kisha PaytonKisha Payton, Global Chief Diversity Officer at C Space has worked in research for 12+ years, with the past 2 years in a DEI-specific role. In her time in the industry, she's seen a decisive shift in research briefs, recruiting, analysis and reporting towards valuing and prioritizing inclusivity. In the episode Kisha stressed that getting innovative and inclusive is not only necessary, it's an opportunity. She encourages TRIP listeners to "be more bold and brave and do things differently...dig deeper, challenge and push" because our systems have been built on bias. SHe challenges insights professionals to peel the layers back and di...
2022-11-0430 minTRIP | The Research Inclusion ProjectS03E03: Inclusion By Design | Ashlee EdwardsDon't Just Talk About It, Be About It! How to move beyond our norms to shape a more inclusive market research industry. The podcast will focus on fostering positive work environments for diverse talent and results and reactions teams should expect from doing so.
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Ashlee is a research leader dedicated to improving user experience through data and insights-driven product strategy, leading research teams in the growth, consumption/creation, and i18n space.
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Send in a voice message: https://podcasters.spotify.com/pod/show/trippod/message
2022-10-0727 minTRIP | The Research Inclusion ProjectS03E02: Move Beyond Norms to Shape a More Inclusive Industry | Sequoyah "DataBae" GlennDon't Just Talk About It, Be About It! - How to move beyond our norms to shape a more inclusive market research industry. The podcast will focus on fostering positive work environments for diverse talent and results and reactions teams should expect from doing so.
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Sequoyah, a data-driven marketer and media disrupter in Atlanta, GA affectionately known as DataBae, has been in the marketing industry for 10+ years. After gaining valuable experience from organizations big and small, Sequoyah chartered her own path, becoming a solopreneur and founding a boutique marketing agency, 924 CoOperative in 2021 and a g...
2022-09-0232 minTRIP | The Research Inclusion ProjectS03E01: Inclusivity as a Core Value (Recorded at IIEX 2022) | Jana Prahl, Manager of Consumer Insights, Savage X FentyAs Manager of Consumer Insights, Jana works at Savage X Fenty, a revolutionary brand in the lingerie space. At Savage X, Jana has helped build the market research department from the ground up and for the past 3 years has focused on delivering impactful insights to stakeholders globally. She is passionate about not only doing the right work, but also shaping the work to meet the company’s core values, one of which is heavily focused on inclusivity. Jana has worked in the market research industry for 8+ years and prior to Savage X, worked in client services at LRW.
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2022-08-0622 min
TRIP | The Research Inclusion ProjectS02E05: Creating Spaces to Both be Brave and Belong | Dr. Renee Bhatti-KlugTrigger Warning: During discussion of Michelle McNamara’s book I’ll Be Gone in the Dark, the speaker briefly mentions rape
“If you don't have a strategy in place, it's hard to take action.” - Renee
Renee, Founder of Culturally Intelligent Training & Consulting (CITC) talks to TRIP about how organizations can benefit from a framework to level-set teams so they are more aware of shifting dynamics that can be culturally bound to ultimately meet the needs and communicate with people who are different from us.
Get inspired to start building your openness, awarenes...
2022-04-1229 minTRIP | The Research Inclusion ProjectS02E04: Empathy in Research | Rebecca MirRebecca Mir
Director of Digital Product Management, Ad Council
Rebecca shares how empathy has helped her research strategy by navigating the nuance of diverse beliefs and, above all, meeting people where they are. In her research, she has to discover where people are in media outlets and where they are from an emotional journey perspective. She balances the challenges of soliciting new information to build new campaigns, reach different audiences, and language that authentically connects with them to make an impact.
“We use research to cultivate empathy to our audiences. People contain multitudes; research in...
2022-02-0323 minTRIP | The Research Inclusion ProjectS02E03: A World of Perspective: A Migrant Perspective on Inclusive Insights | Archie Mani SrinivasanArchie, host of the I Am Not From Here podcast joined us on T.R.I.P to give voice to the migrant experience as a global citizen, UX researcher, and community wrangler. Tune in to hear how her cultural experiences challenge the research community to broaden their migrant point of view.
“Everyone says POC is people of color, I disagree. I think POC is a Pocket of Culture. As a society, we are not valuing people from different cultures and utilizing their knowledge. We are taking the time to understand the cultural variations, inherent bias, and th...
2021-10-2131 minTRIP | The Research Inclusion ProjectS02E02: Polling Inclusion | A New Challenge to Geographic Representation and Learning with Mickey HillHi, TRIP listeners! We're back with our first episode of 2021! We are currently working on producing more episodes for the rest of the season. In the meantime, enjoy our first episode of the year and we’ll be back soon!
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Catherine “Mickey” Hill
Founder of Advanced Insights
Qualitative Research Expert
Mickey is a highly accomplished, passionate market research professional with a proven track record of delivering consumer insights and strategies that help build brands and grow businesses--from funded tech start-ups to Fortune 100 and 500 companies.
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Send in a voice message: https...
2021-07-2628 minTRIP | The Research Inclusion ProjectS2E01: Making Research Accessible to People with Disabilities | Mary Ann MendezMary Ann Mendez
Research Accessibility Consultant & Director-at-Large on the Northwest Insights Association Board
Mary Ann is a research accessibility consultant with 20 years of market research data collection, field operations, and project management experience. She guides clients by testing qualitative and quantitative data collection surveys and research platforms to ensure these are accessible to people with disabilities. With over 20 years of experience working in research as a blind professional, Mary Ann offers a unique combination of field operations and data collection expertise along with accessibility testing as it relates to quantitative and qualitative research platforms and venues.
2020-11-1428 minTRIP | The Research Inclusion ProjectS01E05: Broaden your definition of inclusion | Joey Kellner, Director of Strategy & Insights and Owner of Impact Strategy GroupHow can research and insights have the most impact? By being designed for inclusivity (and flexibility to allow for inclusive learnings) from the beginning. Joey inspires teams to better understand their own. assumptions and engage in cross functional team members in the insights process, include and stakeholder interviews wherever possible and “bring those who weren’t on the research with you.” He reminds us that while inclusivity is an important focus, it “doesn’t mean a lot until we are immersed in it!”
GUEST
Joey Kellner is a Director of Strategy & Insights and owner of Impact Strategy Group...
2020-08-2640 minTRIP | The Research Inclusion ProjectS01E04: Reach underrepresented groups by using community | Kerry Hecht, Founder/CEO (Echo Market Research)I see as getting back to basics and not being afraid to do the legwork to find people. Particularly how it relates to finding and engaging harder to reach targets or underrepresented groups (i.e. people who are non-binary on the gender spectrum, people with disabilities, etc.). I feel like a lot of companies, ours included, have mastered the art of social media advertising - and that's great. It brings in new people to MR - but often they are general market. When things get tricky (and fun) is when you have to not only go find people or orga...
2020-04-0425 minTRIP | The Research Inclusion ProjectS01E03: A respondent first approach to recruiting | Kayla Bright, Research Program Manager (Facebook)GUEST
Kayla Bright
- Facebook, Research Program Manager
Kayla is focused on Participant Management policies and compliance. She joined Facebook in 2015 as a Research Participant Recruiter and spent several years managing recruiting Facebook advertisers for research projects. Kayla is an advocate for inclusivity in the participant recruitment process within the research operations team. She attended the University of Texas at Austin where she earned her B.A. in Psychology.
SHOW NOTES
Kayla emphasizes the importance of being open to exploring different paths and speaking to people potentially outside of your i...
2020-03-2724 minTRIP | The Research Inclusion ProjectS01E02: Reflect on your own identities before going into the field | Nikki Yeboah (San Jose State University)My first experience into design and user research was a call for researchers that came through the Northwestern Anthropology Department to do work in the black community. I jumped at the opportunity because the project was on sickle cell research, and I lost my sister to sickle cell. There is a substantial gap in diverse thought leadership and representation in the research industry. Inclusion is about more than representation but about the making real and lasting change to the status quo as a result of that. I hope for our own field to become more inclusive.
GUEST
2020-03-1230 minTRIP | The Research Inclusion ProjectS01E01: Break through the mental models of your own bias | Katie Koehler & Jocelyn Monahan (Riot Games)In this episode, Katie Koehler and Jocelyn Monahan both share how inclusion drives their own work from an internal researcher perspective. They share the successes and challenges of implementing authenticity and representation in gaming. Katie shares some helpful tips as she has learned the importance of documentation in her own research to help other researchers. And Jocelyn shares how her own personal experience as a female in gaming has given her insight to product design changes to encourage inclusion for women in the social gaming environment. This episode was recorded at the Riot Games offices in Santa Monica, California...
2020-03-1027 min