Shows
From a Woman to a LeaderHow to Succeed in a Man’s World Without Losing Yourself: Confidence, Boundaries & Real Talk with Kristin ZhivagoWhat if confidence wasn’t about proving yourself—but about treating yourself like someone you love?In this powerful and refreshingly honest episode, I sit down with Kristin Zhivago—Silicon Valley veteran, revenue coach to Fortune 500 companies, and founder of a thriving digital marketing agency—to talk about what it really takes to succeed in a man’s world.Kristin started her career selling machine shop tools at 17, often as the only woman in the room. But instead of shrinking, she doubled down on learning, self-belief, and empathy. Today, she’s buil...2025-04-3037 min
Unstoppable Leadership SpotlightThe Unstoppable Leader: Lessons in Compassionate Marketing with Kristin ZhivagoIn this podcast episode, Kristin Zhivago, an esteemed leader in the realm of marketing and business, articulates a fundamental principle for effective leadership: "Forget power, think love." This axiom serves as the cornerstone for understanding the importance of empathy in business interactions. Kristin expounds upon the necessity for leaders to prioritize the needs of their customers and employees over their own ambitions, thereby fostering a culture of care and genuine connection. She emphasizes that successful marketing hinges not on assumptions, but on authentic conversations with clients to ascertain their desires and concerns. By implementing these strategies, organizations can enhance...2025-04-0830 min
Marketing in the Age of AIRedefining Success: Mastering Customer-Centric Marketing in the Age of AI 📈Episode Overview:In this episode of "Marketing in the Age of AI," host Emanuel Rose is joined by Kristin Zhivago, a veteran in customer-centric marketing and author of "Roadmap to Revenue." Together, they delve into the evolving strategies for driving business success by understanding customer behavior amid the AI revolution.What You'll Learn:How to bridge the gap between customer expectations and market offeringsEffective interview techniques to extract actionable customer insightsLeveraging AI to enhance customer engagement and streamline marketing effortsThe various...2025-03-2719 min
Leading with integrity: Leadership talkEp.161: Leading from the Eye of the Storm; Staying Calm and Avoiding the Jerks, People-First Leadership, with Kristin Zhivago | LeadershipWhat do you do if there's a jerk in your team (a.k.a. a toxic individual) who is having a detrimental impact on the productivity, happiness, and wellbeing of the rest of the team?Step 1: Stay calm! And that's really a recurring theme of this episode with my latest guest, Kristin Zhivago. We discuss why leaders need to be the calm in the room, the critical role of fairness in leadership, the challenges of navigating toxic team dynamics, and her journey in sales and marketing from Silicon Valley to the High Seas.Kristin shares...2025-03-121h 13
Minutes with MangoKristen Zhivago Revenue Coach and How Your Customers Can Inform You About Your ProductsKristin Zhivago is the founder and president of a digital marketing agency, Zhivago Partners. Their main goal is to bring in qualified leads to their clients, while helping clients with pre- and post-sale customer interactions that lead to higher revenue. Kristin is the author of the 5-star book, “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy,” and is an expert on the customer’s buying process. She spent decades as a revenue coach to company owners and CEOs, helping them grow their revenue by understanding what their customers want to buy, and how they want t...2025-02-1734 min
The Reluctant Entrepreneur PodcastA Conversation with Kristin Zhivago - Founder of Zhivago PartnersToday, I’m thrilled to welcome Kristin Zhivago, an accomplished entrepreneur, business leader, and the owner of Zhivago Partners, a digital marketing agency dedicated to helping businesses grow through customer-centric strategies. Kristin’s entrepreneurial journey began long before she founded Zhivago Partners. With decades of experience as a revenue coach and a deep understanding of how customers want to buy, she has built her business around aligning marketing strategies with buyer behavior. Kristin is also the author of the highly acclaimed book Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, a practi...2025-01-2156 min
Entrepreneurs UnitedEP 227: 2024 Year in Review – The Best Insights to Ignite Your 2025 Goals!Ready to supercharge your entrepreneurial mindset? Join hosts John St. Pierre and Rich Hoffmann as they dive into the most powerful lessons from 2024.
🔥 Highlights include:
✨ Daniel Kwak on building unstoppable financial momentum.
✨ Chaz Wolfe sharing his 'Formula for Exceptional Living.'
✨ Kristin Zhivago’s game-changing 'No Jerk Rule.'
✨ John Hewitt’s billion-dollar exit strategies.
✨ Dana Williams on achieving sustainable growth.
✨ Patrick Bryant’s forward-thinking AI strategies.
✨ David Kurkjian’s masterclass on sales messaging.
Don’t miss this inspiring recap of top entrepreneurial moments that’ll leave you fired up to crush 2025!2025-01-0627 min
Harmonious at Lunch5 Crucial Mistakes You're Making When Selling to Your CustomersSelling the Way Your Customers Want to Buy: How to Increase Revenue by Understanding Your CustomersIn this episode of Harmonious at Lunch, Brandon Gano talks with Kristin Zhivago, a business consultant who helps companies sell more by understanding their customers better. Kristin discusses her book, Roadmap to Revenue, and her process for interviewing customers to identify their desires, concerns, and questions. By understanding these factors, businesses can create marketing messages and sales processes that resonate with their target audience.Key takeaways:Customers are more likely to buy from companies that understand their needs...2024-12-3022 min
NursePreneursMastering the Art of Selling: Understanding Buyer Desires, Concerns, and QuestionsJoin us in this insightful conversation between Catie Harris, owner of NursePreneurs, and Kristin Zhivago from Zhivago Partners.
In this episode, they explore essential strategies for entrepreneurs and CEOs to avoid common pitfalls in marketing and sales.
Kristin shares her experience in helping businesses understand their customers better by focusing on their desires, concerns, and questions.
Discover the different levels of buying processes—from light to intense scrutiny—and learn how to cater your marketing strategies accordingly.
Kristin emphasizes the importance of directly asking customers for feedback and using their insights to improve business practices.
Whether you're a small business owne...2024-10-1034 min
Disrupt & InnovateDI 93 Love, Leverage, and Logistics Transforming Business Through Compassion with Kristin ZhivagoIn this episode, we dive into the transformative world of customer-centric business strategies, where empathy and compassion take center stage. Our guest shares their remarkable journey of reinventing themselves multiple times, always with a focus on understanding and serving the needs of their clients. Prepare to be inspired as we explore the power of love, leverage, and logistics in driving sustainable business growth.Key Takeaways:• 🚫 Implementing a "no jerk policy" to cultivate a positive work environment• 🔍 Conducting in-depth customer interviews to uncover their true needs and priorities• 💰 Leveraging customer insigh...2024-10-0127 min
Vision Pros Live PodcastWhere did your vision come from? Featuring Kristin ZhivagoWhere did your vision come from? Featuring Kristin Zhivago2024-09-1202 min
Gratitude GeekKevin Thompson talks Copyright and AIIntellectual Property Attorney, Kevin A. Thompson explains the intricate intersection of copyright law and AI technology in episode 237 of Gratitude Geek Podcast. Discover the legal challenges faced by creators and businesses in navigating AI model training, data scraping, and licensing. Learn about the importance of copyright registration, statutory damages, and defending intellectual property rights. Whether you're an artist, entrepreneur, or AI enthusiast, understanding these concepts is crucial in today's digital landscape. Stay informed and protect your creations effectively with expert insights and practical tips from this insightful discussion. Kevin is the head of Levin Ginsburg’s...2024-09-0349 minGratitude GeekKevin Thompson talks Copyright and AIIntellectual Property Attorney, Kevin A. Thompson explains the intricate intersection of copyright law and AI technology in episode 237 of Gratitude Geek Podcast. Discover the legal challenges faced by creators and businesses in navigating AI model training, data scraping, and licensing. Learn about the importance of copyright registration, statutory damages, and defending intellectual property rights. Whether you're an artist, entrepreneur, or AI enthusiast, understanding these concepts is crucial in today's digital landscape. Stay informed and protect your creations effectively with expert insights and practical tips from this insightful discussion. Kevin is the head of Levin Ginsburg’s...2024-09-0349 min
Vision Pros Live Podcast What's your vision? Featuring Kristin Zhivago What's your vision? Featuring Kristin Zhivago2024-09-0200 min
Vision Pros Live PodcastWhere are you going with your vision? Featuring Kristin ZhivagoWhere are you going with your vision? Featuring Kristin Zhivago2024-09-0200 min
Vision Pros Live Podcast What's your vision? Featuring Kristin Zhivago What's your vision? Featuring Kristin Zhivago2024-08-2700 min
Gratitude GeekKristin Zhivago talks Mindset-Driven MarketingWelcome to Episode 236 of the Gratitude Geek Podcast hosted by Kandas Rodarte! In "Customer Insights Strategies with Kristin Zhivago", we discuss actionable insights on mindset-driven marketing and strategies to enhance your customer engagement and revenue growth. Don't miss this insightful conversation packed with practical tips for understanding and meeting your customers' needs effectively. Kristin Zhivago is the president of Zhivago Partners, a digital marketing agency, and the author of the 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Prior to founding the agency in 2017, she and her husband ran a...2024-08-2753 minGratitude GeekKristin Zhivago talks Mindset-Driven MarketingWelcome to Episode 236 of the Gratitude Geek Podcast hosted by Kandas Rodarte! In "Customer Insights Strategies with Kristin Zhivago", we discuss actionable insights on mindset-driven marketing and strategies to enhance your customer engagement and revenue growth. Don't miss this insightful conversation packed with practical tips for understanding and meeting your customers' needs effectively. Kristin Zhivago is the president of Zhivago Partners, a digital marketing agency, and the author of the 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Prior to founding the agency in 2017, she and her husband ran a...2024-08-2753 min
Vision Pros Live PodcastWhat's your vision? Featuring Kristin Zhivago. Podcast Session 1.What's your vision? Featuring Kristin Zhivago. Podcast Session 1.2024-08-1405 min
Sales for NerdsS4N 098 Kristin Zhivago on selling the way your customers buySelling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it. In this episode, veteran market Kristin Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) discusses how you can uncover your best customers' buying behaviors so you can align your marketing to attract your best customers, and then make it easy for them to buy from you. This episode brought to you by Mimiran, the fun, "anti-CRM" for independent consultants, coaches, and fractionals who love...2024-07-1533 minEntrepreneurs UnitedEP 202: Work in a Jerk Free Bubble w/ Kristin ZhivagoKristin Zhivago (President, Zhivago Partners & Author, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) Kristin emphasizes supporting the customer's buying journey. Before founding Zhivago Partners in 2017, she spent decades as a revenue coach, transforming marketing and sales departments for businesses of all sizes. Kristin's innovative strategies and deep understanding of customer needs have made her a trusted expert in digital marketing and sales.2024-07-1534 min
Expert In YouAI's Impact, Market Challenges, And the Value of Human Connection in Business with Kristin ZhivagoAnn Carden introduces Kristin Zhivago, who shares her journey and insights on AI's business impact, selling businesses without employees, and market challenges. They discuss issues with digital marketing agencies and Kristin's new book on people-centered business, emphasizing human connection.
Kristin Zhivago is the President of Zhivago Partners, a digital marketing agency. They are absolutely committed to generate qualified leads for our clients, using the full range of appropriate digital techniques and channels. They tap into the Mindset of the customer to make spot-on offers, resulting in the win-win outcome for our clients and their customers.
Kristin Zhivago...2024-06-1030 min
Expert In YouAI’s Impact, Market Challenges, And the Value of Human Connection in Business with Kristin ZhivagoAnn Carden introduces Kristin Zhivago, who shares her journey and insights on AI's business impact, selling businesses without employees, and market challenges. They discuss issues with digital marketing agencies and Kristin's new book on people-centered business, emphasizing human connection.
Kristin Zhivago is the President of Zhivago Partners, a digital marketing agency. They are absolutely committed to generate qualified leads for our clients, using the full range of appropriate digital techniques and channels. They tap into the Mindset of the customer to make spot-on offers, resulting in the win-win outcome for our clients and their customers.
Kristin Zhivago...2024-06-1030 min
The Business Ownership PodcastMarketing and Sales - Kristin ZhivagoWant to increase your revenue?In this episode of The Business Ownership Podcast I interviewed Kristin Zhivago. Kristin is the president of Zhivago Partners, a digital marketing management company that serves both B2B and B2C clients in a variety of industries. She is a revenue coach, helping CEOs and entrepreneurs sell the way her customers want to buy. Her 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy was chosen by Forbes as one of the top sales and marketing books. Zhivago speaks frequently on the subject of the...2024-06-0532 min
More Perfect MarketingHow to Sell More by Listening to Your Customers (with Kristin Zhivago)Have you ever sat across from someone, listened intently to their story, and suddenly realized it has completely changed your perspective? That's the kind of shift that happens when businesses truly start to listen to their customers—not just hear them, but deeply understand their experiences, desires, and frustrations.
It's this understanding that can pivot a company's direction towards real success. With such a cluttered and noisy marketing environment, where shouting the loudest often gets mistaken for being the most effective, the voice of the customer is often overlooked.
Many businesses are so wired into th...2024-04-2232 min
Marketing Boost SolutionsSell Smart, Not Hard.💡Here’s How to Sell the Way Your Customers Demand | Kristin Zhivago🎙️ Ready to learn from a proven revenue coach and owner of a digital marketing agency? In this episode, I had the pleasure of sitting down with Kristin Zhivago, an expert on How to Sell the Way Your Customers Want to Buy. Her journey from tech sales to authoring the transformative book "Roadmap to Revenue" is a testament to her deep understanding of the digital agency space. She and her team help companies increase their revenue by delivering a steady stream of highly qualified leads, and by helping company leaders manage their marketing and companies for growth.
...2024-04-1747 min
The BuildersKristin Zhivago - Building Success on Kindness, Promises, and a Jerk-Free CultureIn this engaging episode, guest Kristin Schvago shares her deep insights into branding, marketing, and creating a customer-focused business strategy. The conversation unlocks the often-overlooked simplicity behind marketing and selling—fulfilling promises and satisfying customer desires.
Kristin emphasizes that branding should not be overcomplicated; it's fundamentally about making and keeping promises to customers. Drawing from her extensive experience, she elaborates on the significance of understanding customers' desires, concerns, and questions to streamline the buying process. Creating a 'jerk-free' business and work environment is a central theme, as Kristin advocates for workplaces devoid of individuals who make things ha...2024-03-2550 min
Imperfect Marketing180: Selling The Way Your Customers Want To Buy with Guest Kristin ZhivagoSend us a textKendra talks imperfect marketing with revenue coach Kristin Zhivago. With decades of experience, Kristin helps companies sell more by truly understanding their customers.Topics covered in today's conversation include:- Common marketing mistakes to avoid- The importance of caring about your clients- Following Amazon's customer-focused example- Getting candid insights directly from customers- Kristin's pivotal early sales lesson- and more. Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.2024-03-0728 min
GrownlearnCustomer Desires: The Art Of Selling The Way They Want To BuyToday on the Grownlearn podcast, we sit down with Kristin Zhivago, a seasoned revenue coach and founder of Zhivago Partners, to unravel the intricacies of successful selling and marketing. With a wealth of experience helping CEOs and entrepreneurs understand their customers' needs, Kristin shares valuable insights on building businesses that not only thrive but also make a lasting impact.
In this episode, we delve into the psychology of business, exploring how love—care for employees, customers, and oneself—forms the foundation of successful enterprises. Kristin's journey from being the first woman to sell machine shop tools in the U.S. to b...2024-02-2339 min
Science of CXUnlocking Customer Truth: The Roadmap to Revenue with Kristin ZhivagoKristin Zhivago is a seasoned business consultant, author, and thought leader specializing in customer-centric marketing strategies and revenue growth.
Kristin is best known for her expertise in understanding and mapping the customer's buying process, helping businesses align their sales and service strategies with the evolving needs and expectations of their customers.
She is the author of the acclaimed book "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy," which provides actionable insights and practical guidance for businesses aiming to improve their sales processes and maximize revenue.
Throughout her career, Kri...2024-02-1438 min
Chasing The InsightsKristin Zhivago on how to grow your business without having to guess how to market to your customersIn this episode of Chasing the Insights, I talk to digital marketing guru Kristin Zhivago. Kristin talks to us about how to grow your business without having to guess how to market to your customers. Kristin Zhivago is the founder and president of a digital marketing agency, Zhivago Partners. Their main goal is to bring in qualified leads to their clients, while helping clients with pre- and post-sale customer interactions that lead to higher revenue. Kristin is the author of "Roadmap to Revenue: How to Sell the Way Your Customers Want...2023-12-1643 min
Author to AuthorityEp 452 - How To Sell The Way Your Customers Want To Buy with Kristin ZhivagoKristin Zhivago, a seasoned entrepreneur and marketing expert, has a rich background in tech and years of experience working with tech companies, which has shaped her understanding of the importance of customer understanding in business and self-publishing. She firmly believes that customer understanding is crucial and emphasizes the need to figure out what customers want rather than guessing. Her book, "Roadmap to Revenue," provides a framework for interviewing customers, asking the right questions, and using this information to market effectively. Zhivago also acknowledges the challenges that established companies face in adapting to digital marketing and offers her agency's services to...2023-12-1531 min
DRAMA. with Connor & Dylan MacDowell"That's My Jam" with Melody ButiuDylan and Connor are joined by Melody Butiu (Here Lies Love, Doctor Zhivago). The twins are feeling THANKFUL (Kelly Clarkson vibes) for so many reasons, but especially to chat with Melody this week. Buckle up for a heartfelt, fun, and emotional chat with this star from Here Lies Love. Hear about Melody’s journey with the musical, charting from the early demos, to the Public, to Broadway. Stories matter, y’all. They also hear a Ring of Keys moment so touching that all three of them cry their eyes out. But wipe your tears, because there’s also fun to be...2023-11-2249 min
Women in Big Data Podcast: Career, Big Data & Analytics Insights11. How to Sell the Way Your Customers Want to Buy - A Talk With Kristin Zhivago (Zhivago Partners)Listen, and get insights into How to Sell the Way Your Customers Want to Buy in this talk with Kristin Zhivago, President & Founder at Zhivago Partners. We talk about her bestseller book RoadMap to Revenue: How to Sell the Way Your Customers Want to Buy, named one of the Top 6 Marketing & Sales Books by Forbes. In this one-of-a-kind revenue-growth how-to book, Revenue Coach Kristin lays out the method that she has used to help hundreds of business owners and managers reverse-engineer their successful sales so they can manufacture new sales in quantity.Guest Info2023-10-0335 min
Recap Book ChatWinter Garden by Kristin HannahWe end 2022 with a great book from Kristin Hannah called the Winter Garden. Kristin Hannah is also the author of the The Nightingale and The Four Winds.
The Winter Garden takes place during modern times with flash backs to Russia during WWII. Hannah does a superb job of bringing to life the generational affects of war and the family dysfunction that is born from lack of communication. This story is weaved between sisters and their mother and the converging of each of their lives. The grit and determination of people that lived through such horrendous times is i...2022-12-2936 min
Marc KramerKristin Zhivago author of "Kristin Zhivago author of " by Marc Kramer2022-12-191h 01
Women in Big Data Podcast: Career, Big Data & Analytics Insights5. Career Advancement Strategies - A Talk With Deborah Sgro (Women in Big Data)Listen, and get insights into Career Advancement Strategies for Women in Technology in this talk with Deborah Sgro, Director Global Mentoring at Women In Big Data. MentoringMentoring Program - Women in Big DataBooksBrave Not Perfect (Reshma Saujani)Lead - How Women Can Claim Their Authority (Ellen M. Snee)Mindset (Carol S. Dweck)Nice Girls Don't Get the Corner Office ( Lois P. Frankel)Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy (Kristin...2022-12-1038 min
High Velocity RadioKristin Zhivago With Zhivago PartnersKristin Zhivago is the president of Zhivago Partners, a digital marketing agency that uses successful digital marketing methods and channels to produce qualified leads for its B2B and B2C clients. Zhivago is author of “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy,” selected by Forbes as one of the top […]
The post Kristin Zhivago With Zhivago Partners appeared first on Business RadioX ®.2022-11-0400 min
The Operational Excellence ShowLeading Ladies - Kristin Zhivago - Selling the Way Your Customers want to Buy!Sales…. Arghh - for so many heart centred service providers, Sales is a hot potato topic! We - I include myself - don’t want to sell! We want to serve! Yet how can you truly serve if you don’t sell? My guest today is Kristin Zhivago, President of Zhivago Partners, a digital marketing agency. Krisitn knows her stuff, having spent decades as a revenue coach - helping entrepreneurs to generate revenue, knowing and owning their figures and selling! Kirstin speaks about Mindset Driven Marketing. You need to know the mindse...2022-11-0238 min
Going North Podcast#Bonus Ep. – “Entrepreneurism Addiction & Work-Life Balance” with Gv Freeman (@justgeevs)“Slow down and need less.” – Gv FreemanToday’s featured author is a self-awareness coach, Growth Strategist, and Psychedelic Guide, Gv Freeman. Gv and I have a fun conversation about his book, “SaaS Field Manual Framework”, holistic self-care, and major hard-won lessons learned from being an entrepreneur. Key Things You’ll Learn:What holds you back from visible progressWhat self-care is and why it’s important to have a minimum of 2 hours dedicated to it dailyWhat does it mean to be selfish from an abundance mentality/perspec...2022-09-1547 min
Going North PodcastEp. 546 – “From Fear Driven to Fearless” with Gael Wood“It only takes one really good client to pay for a lot of marketing.” – Gael WoodToday’s featured bestselling author is mom, award-winning massage therapist, and success coach, Gael Wood. Gael and I have a chat about her books, how she became an online business owner, her success with marketing her online business, and more!! Key Things You’ll Learn:What led her to become a massage therapistHow Gael transitioned from massage to online business and writingWhy you must be consistent with your marketingWhy en...2022-08-1245 min
The Art of Value Whispering Podcast#118 The 5 Keys to Authentic Sales Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs. In this episode Welcome to the Driven Female Entrepreneur Podcast. This week as part of our Summer Business Festival, we'll be examining sales, which as an introverted and formerly timid girl, I was really astonished to find myself falling in love with. I'll go over some of the five essential elements you should be aware of in order to ha...2022-08-0415 min
Going North PodcastEp. 541 – “Roadmap to Revenue” with Kristin Zhivago (@KristinZhivago)“Things really do work out when you take care of everybody, and you take care of the people love.” - Kristin ZhivagoToday’s featured bestselling author is revenue coach and leading expert on the customer's buying process, Kristin Zhivago. Kristin and I talk about her book, “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”, mindset-driven marketing, and more!! Key Things You’ll Learn:How her entrepreneur journey beganThe 3 Things Your Website Must Have to Effectively Sell More Products & ServicesThe importance of...2022-07-3042 min
Blaze Your Own TrailAn Early Lesson That Changed Everything With Kristin ZhivagoKristin Zhivago is the president of Zhivago Partners, a digital marketing management company that serves both B2B and B2C clients in a variety of industries. Her digital agency is comprised of a core infrastructure team, and a variety of specialists in the various digital methods and media. Zhivago’s career began in the high-tech industry; she and her husband, through their high-tech agency, helped introduce and market all of the technologies we take for granted today. When the web emerged as a commercial medium, she branched out into other industries and re-invented herself to become a revenue co...2022-04-2331 min
Not Another Marketing PodcastEthical marketing, using less data and asking questions with Kristin ZhivagoWelcome to Not Another Marketing Podcast where I'm talking to Kristin Zhivago, founder of Zhivago Partners, a digital marketing management agency. We're talking about how to market a little more ethically and ask more questions.2022-04-1800 min
That Entrepreneur ShowForbes Recognizes Silicon Valley Revenue Coach "Roadmap to Revenue" as Top Marketing and Sales Book with Kristin ZhivagoFrom Forbes recognizing today’s guests book as one of the top 6 marketing and sales books, to decades as a successful revenue coach, this is an episode you do not want to miss.As President of Zhivago Partners, Kristin Zhivago runs a digital marketing management company. "We are absolutely committed to generate qualified leads for our clients, using the full range of appropriate digital techniques and channels. We tap into the Mindset of the customer to make spot-on offers, resulting in the win-win outcome for our clients and their customers. I founded and now manage th...2022-04-0918 min
Decision VisionDecision Vision Episode 162: Should I Replace My Salespeople with Customer Service Representatives? – An Interview with Kristin Zhivago, ZhiDecision Vision Episode 162: Should I Replace My Salespeople with Customer Service Representatives? – An Interview with Kristin Zhivago, Zhivago Partners In an age where customers can do extensive research on their own before they buy, does a business still need a traditional sales force? Kristin Zhivago, President of Zhivago Partners, and host Mike Blake [...]2022-03-3152 min
Decision VisionDecision Vision Episode 162: Should I Replace My Salespeople with Customer Service Representatives? – An Interview with Kristin Zhivago, Zhivago PartnersDecision Vision Episode 162: Should I Replace My Salespeople with Customer Service Representatives? – An Interview with Kristin Zhivago, Zhivago Partners In an age where customers can do extensive research on their own before they buy, does a business still need a traditional sales force? Kristin Zhivago, President of Zhivago Partners, and host Mike Blake […]
The post 2022-03-3100 min
Decision VisionDecision Vision Episode 162: Should I Replace My Salespeople with Customer Service Representatives? – An Interview with Kristin Zhivago, ZhiDecision Vision Episode 162: Should I Replace My Salespeople with Customer Service Representatives? – An Interview with Kristin Zhivago, Zhivago Partners In an age where customers can do extensive research on their own before they buy, does a business still need a traditional sales force? Kristin Zhivago, President of Zhivago Partners, and host Mike Blake [...]2022-03-3152 min
People Business w/ O'Brien McMahonWhy They Buy w/ Kristin ZhivagoKristin Zhivago is President of Zhivago Partners, a digital marketing management company. She is an expert on the customer’s buying process and has spent years as a revenue coach, teaching CEOs and entrepreneurs how to sell more by understanding what their customers want to buy and how they want to buy it. She is the author of the 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, named one of the top sales and marketing books by Forbes. Mentioned in this Episode: The Alchemist by Paulo CoelhoData Smo...2022-03-2257 min
Get Down To Business with Scott "Shalom" KleinPodcast of “Get Down To Business” – 03/20/2022 - Kristin Zhivago, Levent Yildizgoren and Martha RazoJoin Scott "Shalom" Klein on his weekly radio show, Get Down To Business with guests:
Kristin Zhivago
Levent Yildizgoren
Martha Razo
2022-03-1739 min
Communicast: A Communication Skills PodcastKristin Zhivago: Communicate the TruthIn this episode, Kristin Zhivago, President and Founder of Zhivago Partners, discusses her "find it, face it, fix it" approach to life and business. Kristin also shares how to live in the truth and the importance of leading a no regret life.About Kristin Zhivago:Kristin started out in tech sales at the early age of 17. Later on, she started up an ad agency with her husband in Silicon Valley for 12 years. After that, she became a revenue coach helping CEOs and entrepreneurs make more money by understanding what their customers want to buy and...2022-03-1536 min
The Art of Value Whispering Podcast#97 The Roadmap to Increased Revenue - Kristin Zhivago Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs. In this episode In this episode of the Driven Female Entrepreneur Podcast, I speak with Kristin Zhivago, a revenue coach and the president of Zhivago Partners, a digital marketing management company. Kristin started her entrepreneurial journey when she was 17, selling machine shop tools. Being young and having no training whatsoever, she learned the hard way that sales was not as...2022-03-1036 min
Corporate ThoughtConversation 64: A Masterclass in Learning from Your Customers with Kristin ZhivagoA Masterclass in Learning From Your Customers with Kristin Zhivago
I told Kristin about my conversation with Jesse Cole
I mentioned Competing Against Luck by Clayton Christensen which I highly recommend reading.
Kristin's book is Roadmap to Revenue available at Amazon
Kristin can be found at zhivagopartners.com and also at the following Social Links:
LinkedIn. https://www.linkedin.com/in/kristinzhivago/
Twitter https://twitter.com/KristinZhivago
Facebook https://www.facebook.com/ZhivagoPartners2021-11-0337 min
Startup HustleDigital Marketing Everything You Need To KnowIn this episode of Startup Hustle, Hernan Sias and Kristin Zhivago, President of Zhivago Partners, are kicking off the first episode of our digital marketing series! Hear the experts share everything you need to know regarding digital marketing.
Find Startup Hustle Everywhere:
https://gigb.co/l/YEh5
This episode is sponsored by Full Scale:
https://fullscale.io
Learn more about Zhivago Partners:
https://zhivagopartners.com
Learn more about Business Bros Podcast:
https://www.businessbros.biz/opti...2021-10-1345 min
Market Impact InsightsA New Marketing Mindset - Kristin ZhivagoZhivago Partners President Kristin Zhivago shares with Dan Albaum the the roadmap for breakaway revenue by truly understanding how customers buy and the power of partnering with sales in adopting a new marketing mindset to exceed customer expectations.2021-09-2736 min
A Handful of Hope144. Roadmap to Revenue - Kristin ZhivagoWe cover:* The transformational power of the don't argue rule * What business is really all about* How to figure out what really excites your customersAnd much moreKristin Zhivago is the president of Zhivago Partners, a digital marketing management company that serves both B2B and B2C clients in a variety of industries. Her digital agency is comprised of a core infrastructure team, and a variety of specialists in the various digital methods and media. Zhivago’s career began in the high-tech industry; she and he...2020-12-1436 min
REACH OR MISS - Entrepreneurial Marketing SuccessEp. 193 - Kristin Zhivago: “It isn’t how we sell to our customers that matters. It’s about how they buy. Our job is to make it easy for them to buy from us.”Kristin Zhivago is the president of Zhivago Partners, a digital marketing management company. She and her team build lead-generation campaigns for small and mid-sized companies, including websites, SEO, online advertising, social media, and video.Zhivago has built a solid team of professionals in the various digital channels; writers, designers, and developers; project managers, and client success managers.She is an expert on the customer’s buying process and the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Most passionate aboutI started a digi...2020-12-1428 min
The Today's Leader Podcast#261 Kristin Zhivago - Putting on the Buyers HatWelcome to 261 of The Today's leader podcast. This week, it is with great pleasure that I welcome Kristen Zhivago to the show. This was a recent chat where Kristen shares her experience leading the charge on being a revenue coach and helping businesses generated more leads and revenue.This is a conversation not to miss. While this conversation is being had in many different spheres, Kristen genuinely walks that talk. Some of the key points we dive into.- Understanding the state of the mind of the customer when they want to buy2020-12-0936 min
The Bookcast Club#35 Winter ReadsSend us a Text Message.Welcome to the 35th episode of The Bookcast Club, a book podcast for people who love to read and talk books. Today Alice and Sarah T are what makes a good winter read and sharing a few of their favourites. If you have any questions, ideas or themes for future episodes please get in touch either by email, thebookcastclub@outlook.com, or on Twitter or Instagram.Support The Bookcast ClubYou can support the podcast on Patreon starting for as little as $2 a month. Our aim, when...2020-12-0449 minThe Bookcast Club#35 Winter ReadsSend us a Text Message.Welcome to the 35th episode of The Bookcast Club, a book podcast for people who love to read and talk books. Today Alice and Sarah T are what makes a good winter read and sharing a few of their favourites. If you have any questions, ideas or themes for future episodes please get in touch either by email, thebookcastclub@outlook.com, or on Twitter or Instagram.Support The Bookcast ClubYou can support the podcast on Patreon starting for as little as $2 a month. Our aim, when...2020-12-0449 min
The Customer Experience Podcast108. Personas Don't Drive Revenue... Mindsets Do w/ Kristin ZhivagoNobody likes to be sold to. (Not even sellers, if they’re honest.) Instead of being a sale, customers want a specific solution that originates from their current mindset. In this episode, I interview Kristin Zhivago, Founder and President at Zhivago Partners, about mindset-driven marketing, otherwise known as selling the way that customers actually want to buy. Kristin talked with me about: - How COVID-19 inspired Kristin to formulate mindset-driven marketing - Why so many companies don’t deliver on their promises - Customer interviews & mindset immersion - Selling successfully when nobody likes being sold to Check out these resources we mentioned...2020-12-0141 min
Mindset Meets MasteryMindsets About Selling the Way Customers Want to Buy with Kristin Zhivago"Your customer's mindset is the most important thing for you to understand in business. You can't assume that you understand it." -Kristin Zhivago How do you know what your customers need? Is price the only reason customers buy? Can emotion help complete the sale? Can the competition help you sell to your customers? Learn the answers as Arlene talks to Revenue Coach Kristin Zhivago about the mindsets that help entrepreneurs sell the way customers want to buy! They also discuss using digital marketing, from Google algorithms to SEO and SEM and why these matter in this day...2020-11-1258 min
Mindset Meets MasteryMindset Meets Mastery , November 3, 2020Kristin Zhivago, revenue coach, author of Roadmap to Revenue2020-11-0458 min
The Business Power Hour with Deb KrierKristin ZhivagoKristin Zhivago is president of Zhivago Partners, a digital marketing management company, and author of the 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Zhivago was a revenue coach to CEOs and entrepreneurs, mostly for tech companies, for many years, doing marketing and sales department turnarounds and teaching company managers what their customers wanted to buy from them and how they wanted to buy it. She was one of the first to identify selling as supporting the customer's buying journey, and is now rolling out a lead-generating concept called "Mindset-Driven Marketing."2020-07-271h 02