Shows
Chief AdvertiserMarketing in the Toy Industry: A Balanced ApproachKristina DiMatteo Fields is the Senior Director of Global Media and Operations at Hasbro, a leading toy and game company. Previously, she served as the Senior Director of Integrated Media for North America and the Senior Manager of Digital Marketing. In this episode… Toy marketing isn't just about selling products; it's about building meaningful connections that drive both brand loyalty and sales. With children influencing purchasing decisions and parents acting as the buyers, brands must craft campaigns that engage both audiences effectively. How can marketers balance brand awareness and performance-driven media? Marketing expert Kristina DiMatteo Fi...
2025-02-1037 minChief AdvertiserMarketing in the Toy Industry: A Balanced ApproachKristina DiMatteo Fields is the Senior Director of Global Media and Operations at Hasbro, a leading toy and game company. Previously, she served as the Senior Director of Integrated Media for North America and the Senior Manager of Digital Marketing. In this episode… Toy marketing isn't just about selling products; it's about building meaningful connections that drive both brand loyalty and sales. With children influencing purchasing decisions and parents acting as the buyers, brands must craft campaigns that engage both audiences effectively. How can marketers balance brand awareness and performance-driven media? Marketing expert Kristina DiMatteo Fi...
2025-02-1037 min
The Rhode to Health: A Podcast from Blue Cross & Blue Shield of Rhode IslandA Member Story - The Rhode to Motherhood (season1-ep6)The first time Shannon Pierce and Kristina DiMatteo Fields met at Your Blue Store, they cried together out of sadness. The second time, out of hope. And the third time? Pure joy.
2018-08-1505 min