Shows
The Power of Digital PolicyTrust, Transparency, and the Future of Digital PrivacyIn this episode of The Power of Digital Policy, Kristina hosts a thought-provoking conversation with Cindy Warner, a technology veteran and founder of 360ofme, a platform that empowers individuals with greater control over their personal data. Cindy reflects on her transition from deep technologist to strategic leader at companies like FedEx, EY, PWC, IBM, and Salesforce. She explores the pivotal role of trust in digital relationships, emphasizing that ethical data use is the foundation for responsible AI and innovative digital services. They discuss how consent, data minimization, and transparency are critical for maintaining customer loyalty and trust. T...2025-05-1232 min
The Power of Digital PolicyNavigating the complexities of data privacy and cybersecurityIn this episode, Kristina talks with international attorney Joe Dehner to explore the evolving landscape of data privacy and cybersecurity. With over 50 years of experience in global law, Joe shares his insights on how businesses can navigate complex legal frameworks, the importance of building privacy-centric infrastructures, and how organizations can balance innovation with compliance in a fast-changing digital world.2024-09-2031 min
Comply or Die!Balancing Risk and Opportunity Through Digital Policy with Kristina PodnarWelcome to episode 4 of the Comply or Die! podcast, where our new co-host, Alan Wilemon, engages in an informative conversation with Kristina Podnar, Senior Policy Director at Data & Trust Alliance. Kristina is a digital governance advisor with nearly 20 years of management consulting experience. She’s also a TEDx Speaker, Author of The Power of Digital Policy, and the host of The Power Of Digital Policy podcast.In this episode, we explore the importance and future of digital policy in the rapidly evolving world of AI technologies and emerging standards. Kristina shares expert analysis on the imp...2024-04-0534 min
The Power of Digital PolicyNavigating the GenAI frontier: Ethical dilemmas and opportunities in digital policyOn this episode of "The Power of Digital Policy" Kristina talks with industry veterans Jim Kaskade and David Maher. As leaders at the helm of Conversica and InterTrust Technologies, respectively, Jim and David bring decades of experience in technology and secure computing to the table. This episode takes a deep dive into the intricate world of Generative AI, spotlighting the recent regulatory buzz from the Netherlands and its implications for day-to-day operations inside enterprises.2024-03-2032 min
The Power of Digital PolicyEmpowering change in the digital age: Unleashing innovation and building beliefIn this podcast episode, Kristina talks with Saira Jesani, the Deputy Executive Director of the Data & Trust Alliance. She delves into the collaborative efforts of leading organizations such as American Express, CVS Health, and Walmart in championing the responsible use of data and artificial intelligence (AI). The Data & Trust Alliance serves as a beacon for these corporations, guiding them toward ethical AI and data practices that comply with regulatory standards and align with societal values. Saira elaborates on the Alliance's proactive initiatives like implementing Algorithmic Bias Safeguards. This endeavor underscores the Alliance's commitment to mitigating biases inherent i...2024-02-2728 min
The Power of Digital PolicyLegal unicorns: Bridging law and technology in the digital ageIn this episode, Kristina delves into the increasingly critical nexus of legal expertise and technological acumen, highlighting the emergence of "legal unicorns" - professionals who are not only adept at navigating the complexities of the law but also possess a profound understanding of technology. Guest Olga V. Mack, a lawyer with an extensive background in digital technology, discusses her journey and the growing trend of digitally savvy lawyers, including in-house legal teams, law firms, and government agencies. 2024-02-0727 min
The Power of Digital PolicyNavigating investment and innovation in quantum computingOn the latest episodes of “The Power of Digital Policy ” show, Kristina Podnar interviews Charles Beyrouthy , Forma Prime Managing Partner, about the fascinating world of quantum computation. They explore its different uses, from quantum GPS to photonic-based quantum computing, and outline the factors to consider when investing in this promising technology. Charles highlights the need for forward-thinking in corporate strategy and the pressing necessity of cybersecurity reforms to safeguard these new technologies. This episode also talks about the challenges and global signs in adapting new technologies for corporations; technology brought along with an increase in the need by firms to b...2024-01-1627 min
The Power of Digital PolicyAI Regulations: Red Tape or Green Light for Innovation?In this new podcast episode, Kristina and guest Lewis Barr, VP of Legal and General Counsel at Conversica, discuss the European Union's Artificial Intelligence Act (EUAIA). Barr highlights the Act's primary goal to implement a risk framework for AI development while addressing human rights concerns within the EU. He emphasizes the potential impact of the Act on both large tech companies and smaller enterprises, noting the need for transparency and human intervention in AI decision-making as per GDPR standards. Barr advises startups to integrate privacy and compliance from the onset, stressing the importance of understanding and articulating AI's societal...2023-12-1926 min
The Power of Digital PolicyBeyond algorithms: Establishing trust and transparency in the AI eraIn this conversation, Kristina and AI expert Dr. Nicholas Mattei explore the challenges in building trust in AI, focusing on transparency, fairness, and ethical considerations. They discuss the role of AI in society, data governance, and public perception, particularly in relation to generative AI models like ChatGPT. Join the conversation on the importance of data privacy and ethical data use in the evolving landscape of AI technology.2023-11-2830 min
The Power of Digital PolicyDigital spinach: Why software updates and patches can't be ignoredJoin host Kristina Podnar and cybersecurity expert Mike Starr as they delve into the critical world of software updates. Discover the hidden dangers of neglecting patches and learn how to transform routine digital maintenance into a strategic asset for safeguarding your digital infrastructure. Don't miss out on expert insights that could fortify your cyber defenses—tune in now!2023-11-0725 min
The Power of Digital PolicyCalling all prompt engineers to tickle machines in the new AI eraIn this podcast episode, Kristina discusses the future of business and the implications of generative AI with Michel Ballings, an associate professor and director of the JTV Center Intelligence Lab at the University of Tennessee. They explore the transformative potential of generative AI, its impact on various industries, and the need for organizations to adapt to this technology. Michel explains that generative AI is a game changer because it can produce open-ended, unstructured outputs that are nearly indistinguishable from human-generated content. He highlights its potential to influence the entire economy, giving examples of how it can reshape industries like c...2023-09-2633 min
The Power of Digital PolicyUnlocking AI success through governance and policy adoptionThe traditional "move fast and break things" approach to AI development is shifting toward a more regulated model, akin to high-risk product development like medical devices. Today, the pivotal factor driving successful AI adoption in any organization is trust. How do you facilitate this crucial transformation, harnessing the opportunities that AI has to offer today, and ensuring your organization is equipped for a more regulated AI future? Kristina talks with Gerald Kierce of Trustible on extending ethical deployment and trust-building beyond governance and compliance, ensuring foundational elements are diligently established by any brand looking to succeed with AI adoption...2023-09-0534 min
The Power of Digital PolicyHow to build trust in AI and digital healthcareMore organizations are realizing the opportunities to leverage AI, whether for easing patient administrative burdens to increasing the speed of drug delivery to the marketplace. Providers can see the benefits of broader communication and patient outreach as well. But as we continue to explore the endless possibilities, we first need to build trust in AI. Karthik Sourirajan of ZS Associates talks with Kristina about keeping up with patient digital demands, how healthcare organizations leverage AI, and the risks and opportunities of enhancing digital capabilities through frontier technologies.2023-05-0826 min
The Power of Digital PolicyAll you need is your inner Y.O.D.A.Always trust your gut, right? Not necessarily. Your inner voice, aka Y.O.D.A. — Your Own Decision Advisor — can lead to poor decision-making. So how do you fix it? Dr. Jim Loehr talks with Kristina Podnar about your inner voice to make the right calls. Among other tips, he advises writing down your purpose in life, your life's mission, how you want people to remember you when you're gone, your two most important values, and your personal credo.2023-04-1730 min
The Power of Digital PolicyDeep diving in the world's easiest and fastest lakehouseThe responsibility for complying with data privacy laws and ensuring that data is secure falls on individual companies. If your data is copied all over the place, it's tough to secure it because each copy has its own different set of privileges and permissions. Consider the implications as your organization deep-dives into the world's most accessible and fastest lakehouse. In this episode, Tomer Shiran of Dremio talks lakehouses in the era of data privacy and privacy law compliance.2023-01-3130 min
The Power of Digital PolicyMiniverse vs. Multiverse, now and NowhereDespite a lot of enthusiasm, the metaverse didn't go anywhere in 2022, there was a lot of noise and big promises about the world that's to come, but after many tens of billions of dollars, the Metaverse feels like it came down to some very expensive hardware and far too many NFTs. On this episode, Maxx Berkowitz, co-founder and head of product and design at Nowhere.io, and Kristina talk about the metaverse and how to bridge the gap from today’s capabilities to what is yet to come while providing unique virtual reality social experiences.2023-01-1924 min
The Power of Digital PolicyBuilding high-performing, self-organizing digital teamsConsider granting your digital marketing team a higher degree of autonomy without committing to a radical organizational model in an “all-in” fashion because it can make you nimbler and more competitive. By adopting a self-organizing team model, you can free up workers to share the responsibility of planning and executing their work without the supervision of a manager. Team members can take ownership of their workflow, processes, schedules, roles, and more to drive work. Jonathan Lewis discusses how this works best in organizations and positively impacts teams and the business bottom line.2022-12-1627 min
The Power of Digital PolicyHow to get your cybersecurity policy and practices rightMany organizations are challenged by a combination of on-premises and cloud hosting. Ever-increasing ransomware attacks pose a significant threat, but so do human weaknesses, which are hard to overcome. Amidst the headlines about the latest breach and operational realities, which include limited resources, your organization can still maintain its cybersecurity posture and deliver on strategic goals. In this episode, Jason Floyd, CTO of Cybersecurity at Ascent, provides sound guidance for practical policies and how to translate them into operational tactics.2022-12-0130 min
The Power of Digital PolicyThe future of digital identityIt seems that hardly a day goes by without news of another organization being hit by a data breach. While the underlying causes and the actions we need to take to prevent them are many and varied, switching to digital identity management is a requirement. Callsign’s SVP, Bill Sytsma, joins us for an in-depth look at how banks and financial institutions are adopting digital identity management to boost security and consumer confidence.2022-11-1828 min
The Power of Digital PolicyBuilding adaptive smart cities of the futureThe digital transformation trend goes beyond consumers and organizations and creates a hyper-connected and collaborative society that transforms relationships between people. For connected citizens, communities, and society, we need smart cities. In this episode, Mike Grigsby discusses how to define and develop the smart city of the future and, most importantly, how to ensure that citizens and the community are at the heart of the transformation.2022-10-2730 min
The Power of Digital PolicyUnlocking opportunities and taming risks in FemtechWomen are 50% of the world’s population and account for 80% of consumer purchasing decisions in the healthcare industry. So why is it that women’s health has been considered a niche market, a subset of healthcare, or Femtech? This business opportunity is estimated at over $1 billion for a range of tech-enabled, consumer-centric products such as at-home diagnostics, trackers, and wearables. But Femtech also brings with it various risks if you are not savvy in navigating the emerging space. Femtech lawyer and expert Bethany Corbin joins this episode to discuss all the opportunities and risks associated with Femtech and how her...2022-10-1333 min
The Power of Digital PolicyYou’ve got B2B and B2C. But how about H2H?People talk about business to business or B2B, and they talk about business to consumer or B2C. Amidst digitization, remember that the true center of business is H2H or human-to-human. How well does your organization do H2H? Martin Birch, a husband and father to an 8-year-old 'Duracell bunny' boy and CEO and President at ibml talks about getting this critical aspect of the business right for your organization.2022-09-2930 min
The Power of Digital PolicyAdopt the growth mindset for digital transformation successCompanies shouldn’t be doing digital transformation to people. Instead, they should be working with employees to reach goals. For emerging technologies, including AI, organizations can see tremendous success, according to Nancy Combs of The Cantellus Group. In this episode, Nancy talks about communicating clearly with employees and empowering them for change, improving digital literacy, encouraging and celebrating change, as well as fostering flexibility, adaptability, and a growth mindset.2022-09-1524 min
The Power of Digital PolicyDigital transformation via urgency, simplification, and effective change managementA failed digital transformation project undermines faith and confidence in future initiatives and increases organizational resistance toward further digital transformation efforts. Enterprises are in a constant state of digital transformation, an extensive, expensive, and all-encompassing process. Strong leadership, solid change management, and adopting a new mental state are critical investments to successful transformations. Mihaela Mazzenga discusses digital transformation based on her decades of experience in the industry.2022-09-0225 min
The Power of Digital PolicyHow to secure data and maintain consumer trustBuilding consumer trust through data protection and security means your business treats data privacy and compliance like any other corporate social responsibility pledge. So how do you put data privacy first, from brand recognition to customer loyalty, while realizing substantial ROI? In this episode, Taylor Hersom talks about building world-class security programs for organizations that not only want to embrace cybersecurity but want to realize the benefits of data privacy through a sound security program.2022-08-1831 min
The Power of Digital PolicyAddressing data privacy issues in the marketing landscapeMarketers are obsessed with data, but there is a negative side to data availability that marketers are increasingly being forced to confront: data privacy. Companies are changing how they gather and manage customer data because of new laws, regulations, and efforts designed to protect user data and adhere to local data laws. Dan Aks, President at Undertone, a Perion company, and Kim Leone, VP of Emerging Business, Marketing & Strategic Services, also at Undertone help us understand the landscape and how to best address growing data privacy requirements. 2022-08-0226 min
The Power of Digital PolicyIntegrate privacy to unleash business valueWe're living in a very complex privacy world compounded by new data privacy laws in a slew of digital technologies, such as IOT, mobile, immersive tech, and increasing vulnerabilities. We're all wondering how to balance the risk and opportunities for your organization, which is why Anthony Prestia of TerraTrue joined this episode to explain the best approach to compliance and maximizing rewards.2022-07-1433 min
The Power of Digital PolicyHow to merge business analytics and data science in your organizationOrganizations now realize that data has always been a critical component of their strategy. As the data numbers and types grow, organizations need to figure out: what can they do better with the data? What can they derive from the insights? AtScale’s Guarav Rao talked with me about the new opportunities that data represents for organizations willing to embrace the challenge. 2022-06-2332 min
The Power of Digital PolicyVitality of data in building and sustaining the metaverseTo support their metaverse strategy, more than three-quarters of leaders, about 84% across the IT, telecom, and technology units, say they are planning to look to procure data intelligence solutions and deploy them inside virtual worlds in the next two years. In this episode, Or Lechner of Bright Data disuses public web data scrapping, misinformation, and the metaverse, as well as the privacy and security considerations we must keep in mind.2022-06-1331 min
The Power of Digital PolicyThe benefits of bringing agile to digital transformationWe’ve heard agile used in context of software development, enabling teams to quickly review and respond to any unpredictable circumstances and shifting goal posts. But why not take this project management-specific methodology, used especially for software development, and apply it to digital transformation? In this episode, Carol May discusses the benefits to the enterprise of short transformation phases, and the reassessment and adaptation of plans to realize strategic and operational success.2022-05-3130 min
The Power of Digital PolicyAI and the journey to a successful consumer care experienceArtificial intelligence revolutionizes everything from the product itself to the consumer experience in many different industries. What we're seeing is an explosion in intelligent virtual assistants (IVAs) using natural language processing. To help us break down the business case for AI in consumer care and when and how to employ IVAs, we're joined by Kathy Sobus. 2022-05-1430 min
The Power of Digital PolicyCatering to the widest possible global audienceHow do you become a frontrunner retailer among global audiences? It’s simple according to BLEND Localization’s CMO, Hila Shitrit-Nissim. You expand the number of language offerings on your website since the use of native language makes the shopping experience one that is easy and trusted. In this episode, we discuss marketing in a multilingual and multicultural environment. 2022-04-2828 min
The Power of Digital PolicyThe crusade to protect digital privacyThe pandemic has fueled the propagation of technology and tendencies toward spending time online. It has also fueled cheap access to consumer personal data that has flooded the marketplace. Information abuse is on the rise and presents a serious problem for individuals. It is also a growing security threat to business security as the data is used for social engineering and breaching protocol. In this episode, we discuss the trends and how individuals and organizations can fight back with digital policy.2022-04-1428 min
The Power of Digital PolicyReinvent cybersecurity through crowdsourcingWaze, Airbnb, Amazon, and Uber have one thing in common: they use the power of the masses with applications to benefit an even more significant number of people. All are innovative ideas powered by data. What if we could do the same for the cyber world and give cybersecurity professionals an advantage by crowdsourcing data? Philippe Humeau explains how CrowdSec is making this happen daily.2022-03-3128 min
The Power of Digital PolicyWhat’s the story behind NFTs for marketing?KokoSwap is a unique decentralized platform that combines NFT trades (powered by the $KOKO token) with blockchain gaming to offer a seamless experience to the users. If you feel the need to reach for your dictionary to figure out what we’re talking about, don’t worry. Chris Clarke, Kokoswap’s CEO, breaks down the platform and the marketplace to help us all get up to speed.2022-03-2424 min
The Power of Digital PolicyTraditional healthcare is missing younger consumers. What Gen Z wishes you knew!Compared with older generations, members of Gen Z (those ages 13-24) are feeling emotionally distressed by the pandemic but are less likely to seek help for their behavioral health challenges. They also get and process healthcare information differently than any other generation. How do you walk the tightrope and get the messaging right? Shavonne Reed, a healthcare communications expert focused on Gen Z sheds light on how to change your messaging and get it right for this new consumer generation.2022-03-0322 min
The Power of Digital PolicyThe cost of ignoring website accessibilityAlthough the web has existed for over 32 years, only 2% of websites are accessible to people with disabilities. Despite increasing website accessibility-related lawsuits, designers and developers are not creating websites, web products, and web services with accessibility in mind. This gap is only growing with new technologies that allow websites to be made by anyone and faster than ever before. Stacey Turmel, an attorney with deep accessibility experience, explains how to prioritize accessibility in your organization and help drive the business bottom line. 2022-02-1739 min
The Power of Digital PolicyProtecting your brand in the ransomware eraRansomware is the primary threat for businesses these days and cybersecurity experts believe this criminal enterprise will reach new heights in 2022. Cohesity’s latest research points to strong consumer sentiment towards organizations that pay out on digital ransoms. What should you and your organizations do? Brian Spanswick, chief information and security officer at Cohesity, answers critical security and ransomware questions, including how to protect your brand.2022-01-1320 min
The Power of Digital PolicyDemocratizing dental care through digital opportunityIn 2015, Membersy's CEO sold his car and raised $20,000 from friends and family with the goal of creating a platform that disrupted "antiquated dental insurance". Just six years later, Membersy has received $66 million in venture funding and is on par to continue disrupting the dental care industry. The company's reward for disrupting the industry is clear: ample digital opportunities, but also risks that need to be balanced if the company is to be a true success story. Have a listen2021-12-0920 min
The Power of Digital PolicySpend vs. invest: power of your financial policiesROI is an archaic concept in the business world as much as in our personal lives. Instead, we should be thinking value on investment, which comes in many forms. The concept of value can certainly include quantifiable returns, but it is more about the ones that meet our emotional needs. Suppose you think about your personal investment strategy. In that case, you may desire a sound retirement account, a pre-paid college tuition program for your children, or knowledge that you can afford the best possible care if something happens to your health. Our companies need the same type of...2021-11-0326 min
The Power of Digital PolicyYour shield and sword for China’s data privacy lawOn November 1, 2021, China’s data privacy law (Personal Information Protection Law, or PIPL) goes into effect. The law supplements existing privacy rules established by the Data Security Law and Cybersecurity Law. With a focus on personal information protection, the law sets comprehensive rules for companies on how to process personal information of individuals and regulates the lifecycle process of handling personal information, including collection and storage. Phil Bezanson of Bracewell, LLP helps us understand the new law and what corporations ought to do to address the risk and opportunity arising from PIPL.2021-10-2125 min
The Power of Digital PolicyRebuilding trust in the Internet, one human ID at a timeAny organization that allows human interaction on its digital platforms, including user-generated content, runs the risk of bots and fake accounts hijacking the user experience. humanID is looking to change that and turn the tide of bots and disinformation polluting social networks. In this episode, Namik Muduroglu and Bastian Purrer discuss how organizations can balance user validation and user privacy so that everyone wins.2021-10-0735 min
The Support Automation ShowThe Impact of Automation Policies with Kristina Podnar, Digital Policy Consultant at NativeTrust ConsultingIn this episode of The Support Automation Show, a podcast by Capacity, Justin Schmidt is joined by Kristina Podnar, Digital Policy Consultant at NativeTrust Consulting. They discuss the importance of adopting the right policies for your automation processes, the biases and risks you need to consider, and why organizations need to be transparent about automation with their clients.If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Support Automation Show RSS FeedThe Support Automation Show is hand crafted by our friends over at: fame.soPrevious guests include: Jason...2021-09-2347 min
The Power of Digital PolicyAI, Natural Language and The Holy Grail of TranslationTranslation has come a long way in the last few years, but there’s still a lot of work to do. Automated website translations are horrible, and AI’s ability to understand dialect and cultural nuances is still far from perfect. But there are ways to leverage machine learning as part of the translation process. When coupled with the right human interaction, we not only get lower costs but translation at scale. In this episode, Unbabel’s CEO Vasco Pedro talks about all things AI, natural language, and his company’s search for the holy grail of translation.2021-09-2330 min
The Power of Digital PolicyWhat keeps every CMO and digital operations team up at night?IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court by the Irish Council for Civil Liberties (ICCL) in a piece of privacy litigation that’s targeted at the high-speed online ad auction process known as real-time bidding (RTB). But that is only the start of privacy-related worries for any company trying to leverage digital platforms to reach new consumers. In the constant swirl around data privacy and shifts in the marketplace that impact your digital operations, what should you do to keep your risk minimized? Matt Voda explains in this episode what we...2021-09-0826 min
Juggling Entrepreneur PodcastArt of Digital Policy with Kristina PodnarSend us a textOn this episode, we have digital policy advocate and implementer - Kristina Podnar. She shares her parent entrepreneur journey. We captured her parent entrepreneur journey, present tech trends, why digital policy is important, what factors to count in while building digital policy. 2021-09-0736 min
The Power of Digital PolicyYour business priority should be digital accessibility, inclusionPeople with disabilities have $645 billion in disposable income. They want to spend money but have trouble leveraging their buying power because brands do not make their sites accessible to them. In fact, only 2% of websites are accessible for people with disabilities. Josh Basil talks about accessibility from a first-person perspective and what accessibility means to a disabled consumer. Josh also presents us with an alternative to recording all of the websites to be accessible. Have a listen!2021-08-1934 min
SurfacingKristina Podnar on Digital Policy for DesignersIn this episode of Surfacing, Andy and Lisa talk to digital policy consultant Kristina Podnar. Kristina explains the difference between policies, standards, and guidelines. Then, she illustrates how a mature approach to policy can help teams design and deliver digital products and services with speed, safety, and quality. Episode Transcript About Kristina Podnar Kristina Podnar is a digital policy innovator. For over two decades, she has worked with some of the most high-profile companies in the world and has helped them see policies as opportunities to free the organization fr...2021-08-1155 min
The Power of Digital PolicyIf you want your digital transformation to succeed, culture and communications are keyIn 2016 McKinsey estimated that 70% of complex, large-scale transformation projects failed to reach their stated goals. Two years later, it revised this estimate to say that only 16% of digital transformations resulted in successfully improved performance. As organizations increase their use of digital technologies to drive customer engagement, employee productivity, and resilience, are you set up for success? Pat Doherty, an association tech executive, explains how he has successful spearheaded a digital transformation within his enterprise and what it takes to be successful and beat the odds.2021-07-2929 min
The Power of Digital PolicyFutureproofing your organization’s privacy policyToo many digital and marketing teams treat data privacy as a mere compliance issue, looking to their legal colleagues to track and address each new legal development. That is certainly an approach you could take, but it requires a constant revisiting of the privacy policy, rethinking your partnerships and practices around privacy, and making redundant changes. In this episode, privacy expert Donata Stroink-Skillrud helps us understand the privacy landscape, how to break the cycle of constant privacy updates, and how to refocus your team on what really matters – the business of digital.2021-07-0135 min
The Power of Digital PolicyCan a sustainable decentralized search platform help you bid Google goodbye?We all know that we need to focus on SEO, whether it supports our website or to support users searching via a voice device such as Alexa. But with the rise of blockchain technology, we now have an alternative, community-driven search engine that can help us in a new era of open information. Decentralized search platforms can not only allow us new inroads to conversing with prospects and consumers, but they can also help deliver on the promise of protecting user’s personal information. In this episode of The Power of Digital Policy, Colin Pape talks about all things se...2021-05-2737 min
The Power of Digital PolicyDoes your organization's DNA include corporate social responsibility?Businesses that practice corporate social responsibility (CSR) aim to improve communities, the environment, the economy, and their business bottom line. But what is CSR, why should you care, and how do you go about standing up a CSR program? This practice, which has increased as a result of the pandemic, offers a good deal of opportunity as well as risk. To learn more and determine how CSR addresses digital policy risks, such as data privacy, I reached out to Infobip’a Anisa Taraj. 2021-05-1324 min
The Power of Digital PolicyThree things to protect your privacyBy making a few simple changes to your devices and accounts, you can maintain security against organizations' unwanted attempts to access your data. You will protect your privacy from those with whom you don’t consent to share your information. And if you are part of a business, take note and start to treat consumer data privacy with the respect it deserves. Cat Coode talks about individual and organizational data privacy considerations, cybersecurity, and how to get a grasp in an increasingly complex digital world.2021-04-2937 min
The Power of Digital PolicyIs Apple making GDPR and other regulatory frameworks irrelevant?Over the past several months, Apple has slowly been releasing and updating its iOS. With the latest (iOS 14), there are tons of new additions, including a new privacy feature that will stop advertisers from collecting users' personal data unless they explicitly agree to be tracked and receive the ads. What does this mean for today's advertiser? And how much oxygen will be depleted in the ecosystem? Most importantly, if you rely on ads – including those on Facebook and other social media platforms – what should you do? Have a listen and learn what is changing in the advertising world and how...2021-03-2527 min
The Power of Digital PolicyBrand audit: how to oversee your biggest assetSuccessful brands pay close attention to their marketing and communications, ensuring a laser focus on close, meaningful customer relationships. But what does that look like, and how do you ensure that you understand your customers’ needs, problems, and what solutions they want from you? How do you ensure that your brand continues to thrive as a strong asset? Daniel Diosi talks about the importance of the brand to the business, how to perform a brand audit, and the biggest lessons learned from brands that must get it right – luxury hotels.2021-03-1129 min
The Power of Digital PolicyThe pivot to podcast livestreamingIf you are comfortable walking the tightrope without a safety net in order to delight your audience and earn their engagement, then you may want to pivot to podcast livestreaming. In this episode, Christoph Trappe discusses the pros and cons of adopting livestreaming, what equipment and planning you need to make the pivot, and how to get the most out of this interactive podcasting approach. Christoph even shares tips from his upcoming book Going live – Livestream your podcast to reach more people2021-02-2527 min
The Power of Digital PolicyFrom micro to macro-influencers, consumers demand trustDoes Dupont need Kim Kardashian to succeed in its digital marketing campaign? Before you answer that, have a listen to Kyle Hjelmeseth, CEO of top-tier talent management agency G&B, who provides a deep dive into digital influencer marketing, finding the right fit for your brand, and what types of policies are appropriate in this perils-riden world we live in. Kyle also helps break down the DuPont/Kardashian question!2021-02-1132 min
The Power of Digital PolicyEvolving the insurance industry through data and analyticsTwo major innovation-related topics are top of mind for commercial insurers worldwide: data analytics and the use of artificial intelligence (AI). Amir Raskin, Data and Analytics Product Strategist at Sapiens, joins Kristina to discuss how companies can uncover insights using capabilities that were once seen to be like science fiction and drive customer service, top-notch experiences, and profits.2021-01-2838 min
The Power of Digital PolicyUsing AI-assisted writing software for your business and marketing needsUnless you are a business of one, you are likely challenged with getting multiple content creators to write in a consistent tone and coming across as intended. And let’s face it, communicating effectively and not making silly mistakes that detract from your message or brand is hard at an enterprise scale. That’s where AI-enabled writing tools such as Grammarly come in. It’s like having an editor paying attention to every content creation in your organization, but without the associated cost. In this episode, Dorian Stone (GM of Business at Grammarly) lays out the business case for AI-ena...2021-01-1421 min
The Power of Digital PolicyThe Power of Storytelling for BrandsStories have a greater ability to cut through the noise, reach consumers, and build an emotional connection with users. That's why brands use stories to build engagement, loyalty, and sales. But a brand's storytelling is more than just words and a logo. It is about evoking an emotional response that will drive people to buy from you – not a nameless, faceless company. Storytelling can appear like a hard task, made more complicated by sound design. But Chiara Aliotta breaks down storytelling into manageable components and joins this episode to share experience and insights that every brand ought to adopt. 2020-12-1036 min
The Power of Digital PolicyHow small businesses can overcome the biggest challengesSmall businesses face a stark reality that they need the same type of infrastructure that large businesses need, just at a smaller scale. From security, privacy, and marketing to accounting and finance, small businesses have never been as challenged as they are in this pandemic-laden time. But amongst the obstacles, there are many great opportunities to be harnessed, and thus marketplace gains to be made. Rachael Powell, CCO of Xero joins this episode to talk about risk and opportunity for today’s small business.2020-11-1936 min
The Power of Digital PolicyFrom professional soccer player to brand builder and beyondWhat do you think of when I say soccer and digital marketing? Is it Nike or Adidas that come immediately to mind? What if I told you that a professional soccer player, who isn’t Ronaldo nor Messi, is taking the world on with same enthusiasm and ingredients as the big brands, but with more heart and focus on the long game, to successfully recruit a legion of followers? In this episode, Quincy Amarikwa talks about his journey through the sports world and what drives him to be relevant in today’s fluid digital world. It’s a recipe that e...2020-11-1328 min
The Power of Digital PolicyMastering the science of email marketingIn a world full of artificial intelligence, machine learning, conversational chatbots, and the latest cool digital capability, it is easy to feel like email marketing is dead. After all, this channel has been around for so long, what can it possible have to contribute to the customer experience? Andrew Kordek joins me to discuss email marketing, it’s increased relevance in consumer communication, and the critical aspects for getting it right. Email marketing is still going strong today and could be the best possible strategy for your business.2020-10-2945 min
The Power of Digital PolicyBalancing business risk and digital opportunity through the CMO’s eyesGovernance, risk management, and compliance are unavoidable words in today’s marketing world. But if you flip that on its head, what you end up with is opportunity to engage and thrive in the fast pace digital world, impacted by COVID, data privacy, and evolving regulations. In this episode, Gina Hortatsos, CMO of LogicGate talks about her approach to successfully engaging users, keeping the business safe, and harnessing opportunities that digital represents.2020-10-0837 min
The Power of Digital PolicyHow to make automated AI a realityWith the persistence of the pandemic, users are spending the majority of their time at home and avoiding physical interaction. How do leading enterprises reach customers in this new paradigm? According to Evan Kohn, Chief Business Officer (CBO) at Pypestream, it is about hyper-personalization by adopting AI and automation into the customer journey.2020-09-2432 min
The Power of Digital PolicyFreeing up people through conversational AIEmployees are inundated with emails, phone calls, shoulder taps, and tickets. Customer service is answering a basic customer question and having trouble scaling in order to truly personalize service for your products. Why not empower your team with instant access to centralized knowledge, so that people can be freed up to focus on strategic goals and tasks that require higher-level thinking? Justin Schmidt breaks down how to make it all happen with conversational AI.2020-09-1042 min
VistaTalksVistaTalks Ep 40 - Kristina PodnarKristina Podnar is a Digital Policy Consultant and Author of 'The Power of Digital Policy.' She is an advisor and enabler for brands looking to engage users and minimize risks. In this episode, we cover investing in digital, lowering risks, and increasing opportunities, protecting global brand integrity, the C-Suite and the understanding of digital. Kristina has worked with many global brands, including Canon, Delta Air Lines, Intel, Symantec, Toyota, Verizon, and Unicef.2020-09-0630 min
The Power of Digital PolicyMoving towards personalization in IoTPersonalization impacts nearly every industry, with IoT providing new opportunities and a competitive edge. Wearables, healthcare, pharma, nutrition, CPGs, and other verticals are being impacted by an increasing personalization trend, and that means growth (or decline, for those not focusing on personalization) of consumer focused companies. Jonathan Melnick talks about the impact of IoT on industries, how to develop a roadmap, and why personalization is more important than ever.2020-08-2031 min
El podcast de Aralet Reyes MartinezDigital Policy: Powering Operations, Innovation, and Velocity with Kristina PodnarMany think digital policy is a chore, simply related to managing risk and regulations. But policy has a far more important role to play in developing a healthy digital and customer experience ecosystem. Listen in to this insightful and eye-opening interview with Kristina Podnar and host Cruce Saunders, as they explore the rightful role digital policy can play in accelerating content operations, encouraging innovation within a more clearly defined focus, and actually speeding up content velocity through the creative and development supply chain. Listeners may be surprised to find out how policy may be one of the...2020-08-0742 min
Towards a Smarter WorldDigital Policy: Powering Operations, Innovation, and Velocity with Kristina PodnarIn this episode, Cruce Saunders chats with digital policy innovator Kristina Podnar, author of 'The Power of Digital Policy.' Discover the vital role of digital policies as guardrails that foster creativity and innovation while ensuring legal compliance and brand safety. Gain insights on how digital policies are not just about restrictions but about creating a framework for safe and creative innovation.
Read the full transcript at simplea.com.
2020-08-0742 min
Towards a Smarter WorldDigital Policy: Powering Operations, Innovation, and Velocity with Kristina PodnarMany think digital policy is a chore, simply related to managing risk and regulations. But policy has a far more important role to play in developing a healthy digital and customer experience ecosystem. Listen in to this insightful and eye-opening interview with Kristina Podnar and host Cruce Saunders, as they explore the rightful role digital policy can play in accelerating content operations, encouraging innovation within a more clearly defined focus, and actually speeding up content velocity through the creative and development supply chain. Listeners may be surprised to find out how policy may be one of the key missing ingredients, kep...2020-08-0742 min
The Power of Digital PolicyMaking IoT and personalization work for your businessFor the past five or more years, we have been hearing that IoT will revolutionize digital marketing and how we connect with consumers. The claim by most industry experts has been that the very devices that allow us to receive personalized environments such as self-learning thermostats and predictable timing coffee machines will generate hordes of new data. And based on inordinate amounts of new data, companies can market more precisely, more predictably, with greater relevance and value. In this episode tap into the insights you’ll need for sound digital policies where IoT and personalization are concerned. By balancing out...2020-08-0618 min
1Mstrong: Track, market, and make decisions on products to grow eCommerce sales faster.#E6.Maximizing opportunity and avoiding risk with digital policy programs w/Kristina PodnarKristina Podnar author of The Power of Digital Policy joins Marvin Harris, host of the 1MStrong podcast and CEO of Ovalz to discuss how small businesses can create opportunity and avoid risk with digital policy programs and frameworks.
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Host: Marvin Harris, host
Guest: Kristina Podner, Digital policy expert and author
Show Notes:
Get in touch with Kristina at me@kpodnar.com
Kristina's Twitter: @k...2020-07-2350 min
The Power of Digital PolicyWhy your digital program needs cyber insuranceLast year, ransomware victims collectively paid out more than US$1.3 billion to attackers. The evolving digital security threat landscape signals the need for a more holistic plan, which, for many organizations, should include cyber insurance. In this episode, Courtney Hensley talks with Kristina Podnar about insurance as an additional layer of protection against a myriad of malicious activities that enterprises face and breaks down the real costs to an organization of a security event. Courtney also breaks down the unseen risks that enterprises face amidst COVID and remote working, and how to ensure that your business is not unexpectedly...2020-07-2340 min
The Power of Digital PolicyAlign your digital security policy to digital operationsDigital security, cyber security, or just security. It doesn’t matter what your policy is called, the facts surrounding security remain the same: It’s a day-to-day struggle for businesses because of the huge increase in hacks and breached systems, including mobile and IoT devices. Only 5% of business portfolios are properly protected and 68% of business leaders feel their cybersecurity risks are increasing. Is your security policy properly addressed? I this episode, I share what my 20+ years in digital policy has taught me about structuring the right security guardrails.2020-07-1623 min
The Power of Digital PolicyTelling your brand’s story: What do you want prospects to think, feel, and do?A key component to telling your brand’s story is the ability to understand your customer’s pain points, tell them how and why your product or service will solve the problem, and then present why you are the right person to solve their problem. It is about knowing what you want prospects to think, feel, and do, and then customizing the message from the user’s perspective, in a relevant and relatable way. In this episode, Patti Podnar (no relation), a content strategist and writer, explains her process for creating content that resonates and leads to business results. She al...2020-07-0741 min
The Power of Digital PolicyGaining trust through authentic storytellingA lot of companies are focusing on producing content and campaigns that get executed, but they don’t perform. They are neither good at attracting prospects, nor maintaining a relationship with existing customers. Smart brands are leveraging unique stories that reach individuals and create long-term sentiment that drives businesses to meet their objectives. Christoph Trappe provides his insights on how to use authentic storytelling to successfully drive digital marketing results.2020-06-2532 min
The Power of Digital PolicyBy nature, we are all storytellersWhether you are a seven-year-old trying to explain what you were just doing on a video game, to how you communicate in business and in life, we are all storytellers. Some brands tell their stories in more conservative ways, while other brands lean into the risk profile and experiment with what resonates with consumers. How should everyone, from individuals to big brands, tell stories, and tell them well? Fred Faulkner provides a perspective on how to balance the risks and opportunities that come with content marketing. 2020-06-1832 min
The Power of Digital PolicyDigital content marketing is the emperor!For years, we've been creating more and more content, treating content as if it is king. And it could be considered as such, given that by conservative estimates, the big four - Google, Amazon, Microsoft, and Facebook - store at least 1,200 petabytes between them. That is 1.2 million terabytes (one terabyte is 1,000 gigabytes). But quantity doesn't matter if it is bad content, nor does lots of content mean good digital content marketing practices with proven results. This month I explore policies and practices that support digital content marketing. Join me for an exploration of the topic, starting with the type...2020-06-1122 min
The Power of Digital PolicyMust we trade privacy for the smart city dream?Smart cities have long been touted as the solution to managing the explosive growth in cities, making services and infrastructure more accessible and convenient to all. But for smart cities to work, vast amounts of data are prerequisites. That automatically brings into question citizen personal data and where a city, or enterprise such as Apple, draws the line between data privacy rights and the collective wellbeing of the city. In this episode, Ashwin Krishnan breaks down for us the current draw of smart cities, provides examples of what it is like to live within smart city boundaries, and what...2020-05-2824 min
The Power of Digital PolicyUnderstand the complexity of smart citiesDo an internet search for “Anthony Veri” and “smart city” and you will get a diverse set of results that span pages upon pages. That’s because Anthony has been part of the smart city evolution since the very beginning, working through network analysis, audits, planning, designing, and training for what we now term smart cities and smart enterprises. In this episode, Anthony provides a simple definition for smart city and smart enterprise, gives us a view into the opportunities and risks that come with getting “smarter” and explains why we need not worry (but should be excited about!) 5G.2020-05-1336 min
The Power of Digital PolicyPaving the way for smart citiesAs smart city projects pick up steam across the globe and present new opportunities for technologies capable of modernizing cities, they also present new risks that should be considered. 2020-05-0712 min
The Power of Digital PolicyLeading your business to responsible A.I.It is easy to get wrapped up in a great A.I. idea and hard to build it into a reliable business. It is harder yet to do a trustworthy business without A.I. ethics. Shalini Trefzer provides us with ample resources and advice to get this policy area right. 2020-04-3027 min
The Power of Digital PolicyDigital ethics for a long-term, competitive advantageJust like organic milk, digital ethics will become a global standard to which more countries, businesses, and individuals will subscribe. We are all at the beginning of this journey, and Pernille Tranberg shares what smart organizations are doing to lead the way. 2020-04-1628 min
The Power of Digital PolicyThe policy of ethicsDigital is quickly evolving and is increasingly shaped by the idea of ethics. If you are not factoring ethics into your digital policies, you are missing out on opportunities and creating risk. I look at three specific areas (cloud, data privacy, AI) where ethics questions are particularly important.2020-04-0918 min
The Power of Digital PolicyThe secret sauce for successful global marketing campaignGoing international in the digital age is a given, but entry into local markets can be full of perils. Kathrin Bussman discusses the best way to exploit new opportunities while limiting risks by properly planning and entering new markets. From properly strategizing new ventures to finding the right partner, this episode highlights what SMBs need to know.2020-03-2523 min
The Power of Digital PolicyLocalize with linguistic, cultural, and functional effectivenessGlobalization and internationalization are two distinct different practices, both of which pose challenges to everyone from large corporations to the small business looking to expand its markets. Bruno Herrmann explains the difference, and how to get your strategy right. 2020-03-1934 min
The Power of Digital PolicyFear is not a strategy! This will passThe coronavirus COVID-19 is causing a lot of fear at the moment, especially as it relates to China. But fear is not a strategy, fears is never a strategy. No company can afford not to be engaged in China. Lawrence Federman tell us how to get to the other side of this humanitarian crisis and make your business thrive.2020-03-1220 min
The Power of Digital PolicyGoing global? There's a digital policy for that!When it comes to conquering new global markets, do you need localization, globalization, internationalization, or all three? If you are already on the global stage, do you have a digital policy to maximize your ROI while ensuring you avoid faux pas and legal risk? Tune in to get your terminology and marketing ready for the global marketplace.2020-03-0411 min
The Power of Digital PolicyWe must change our privacy mindsetPrivacy in the context of the life sciences is anything but simple. Faced with many different in-country regulatory systems, organizations are also struggling with a growing complexity in regional and above country marketing strategies. How do you keep up to date on all of the new regulations popping up and yet not lose your competitive edge? Hema Lakkaraju outlines the pragmatic approach to regulatory compliance, and it all starts with shifting your mindset. 2020-02-2529 min
The Power of Digital PolicySlow down to do things fastDigital policies are an opportunity for us to do great work, be innovative, achieve organizational goals, and minimize risk. But you can’t get all of that if you are not mindful. Former Buddhist monk, and now coach to executives and agile teams, Amaranatho Robey, talks about teams, getting maximum speed, and doing digital the right way.Which does your organization have: chaos or complexity? Agile of waterfall? You still need leadership support. Be more effective, be more creative!Attitude is key to sound digital practices 2020-02-1124 min