Shows
A Little Marketing: A Podcast with Nikki and Mark053: A Year in Review - A Reflection on our Favourite EpisodesNikki and Mark start season 2 off with a reflection on the first year of A Little Marketing and their favourite episodes, featuring special appearances by Guest Experts Kristy Carruthers, Steph Goldman, Steph Wharton, Dr. Isreal Puterman, Kirstin Siggins, and Michelle Leech.
We'd love to know what your favourite episodes were - was it some of the ones highlighted here? Let us know in the comments.
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About Nikki Gillingham and Blue Whale Communications in Vernon, BC
Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing, and branding from a c...
2023-08-3151 min
SHEcorporated One Step EmpireWellness as a tool for success and better relationships? Yes! (and it can be simple)Are you doing a good job of balance your busy life, building your business, and looking after your health and wellness at the same time?Or is your wellness taking a backseat, while you tell yourself that you will worry about self-care, rest, exercise or eating better ,when you have time, when you reach that next goal, or when you finish this launch?No, I’m not reading your mind – I’ve had those exact thoughts myself too. I think we all have some version of that, at one time or...
2023-05-2430 minSHEcorporated One Step EmpireMoney mistakes! (We’ve all made them - here’s how to fix it)Let’s talk about money mistakes. You know what I’m talking about. When you realize the payroll and rent for your business is due tomorrow and you don’t have enough in the account, or you try to pay a bill online and your credit card declines.That feeling in the pit of your stomach – UGH…..It happens to all of us – we make big mistakes and small mistakes – but we are guaranteed to make some mistakes, no matter who we are. You think the most successful entrepreneurs don’t make mistakes? Th...
2023-05-1729 minSHEcorporated One Step EmpireSales page secrets to make more sales (and keep it simple)!What’s the secret to selling out your product or program, or getting a non stop flow of signups for your event or email list? Your sales page. It’s arguably the most important part of your promotion or campaign, and there are some simple steps to follow to get it right, and some common mistakes that could be hurting your sales that you want to be sure to avoid. So, who needs a sales page? I’m going to say almost everyone can use so...
2023-05-1033 minSHEcorporated One Step EmpireJennifer Lopez, the secret of smart collaboration, and the "super niche"What’s the secret to making your product the one your buyers HAVE to have, even when there are literally thousands of other choices?What would make some of the biggest names in entertainment (ahem Jennifer Lopez for example) want to wear your product, when you have spent little on advertising and don’t have any type of “In” in the industry?A really specific niche, and some smart collaboration is the secret.You hear a lot about niching down and getting really specific about who your customers are, but in a crowded market w...
2023-05-0337 minSHEcorporated One Step EmpireThe secret power of your personal style.When you walk into a client meeting or join the video call, what message are you silently sending? Are you coming off as confident and experienced? The go-to expert? Or maybe fun, creative, reliable? You can say all of those things, sure. But have you thought about how what you are wearing is transmitting visual messages and whether that's helping you convey the right message, or is working against you and making it harder to get your point across?And how is your outfit af...
2023-04-2632 minSHEcorporated One Step EmpireCrush your perceived limits (and master your inner mean girl)!Are you ready to take your cape off and stop trying to be super mom, super woman and all the things to all the people?There is so much freedom and relief in letting perfection go, and getting out of your own way.We stop ourselves before we even get started sometimes and we wait for perfection, or for confidence to move forward. But our guest today, Onnie, founder of Moms without Capes, explains that in reality, it’s the action that creates the confidence.
2023-04-1931 minSHEcorporated One Step EmpireMake any dream into reality for yourself. (the ultimate “aha” moment episode)Are you ready to finally bridge the gap between what’s on your vision board and your day to day reality?I think most of us have gotten pretty good at setting big goals. But how do we get from here to there? How do we believe in ourselves and our ability to reach that goal enough to actually get there?Mindi is here today teaching us how to cut and paste our “of course” energy and use mental rehearsal to rewire our brain and finally bridge t...
2023-04-1234 minSHEcorporated One Step EmpireWhen “success” isn’t bringing you joy. It’s time to go from overwhelm to overflow.So, you’re doing all the things on your “what I need to accomplish in life” checklist, right?We all have that mental checklist of the things we need to do to make us happy, fulfilled or successful. I have one too.But when we check each of those items off the list, and we still don’t feel fulfilled, what do we do?For a lot of us, the items on that list are the things we think we should do, or society...
2023-04-0534 min
Crush the Rush™: The Female Entrepreneur Podcast for Sustainable Business Growth313 - Big Marketing on a Small Budget with Kristy CarruthersToday we welcome Kristy Carruthers to the podcast. Kristy is a self-described serial entrepreneur with an amazing story – going from homeless to building a 7-figure business. She took all that she learned from growing her businesses and created her company, “She Corporated,” to help other female entrepreneurs do the same!Kristy describes the very real reasons women don’t start their own business – financial, overwhelming responsibilities, societal expectations – but, at the end of the day, it comes down to confidence. She wishes she could just MAKE women believe in themselves, but she knows it’s not as easy as that...
2023-04-0429 minA Little Marketing: A Podcast with Nikki and Mark019: Using Promotional Items to Grow Your Business with Guest Expert Kristy Carruthers - A Little MarketingNikki and Mark chat with Kristy Carruthers, owner of Proforma Connect Branded Goods in Kelowna, BC, all about the different ways you can use "swag" to build relationships and grow your business.
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About Nikki Gillingham and Blue Whale Communications in Kelowna, BC
Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing, and branding from a career that started in the corporate world; working for public and private sector organizations of all sizes. In 2017, Nikki founded Blue Whale Communications, a boutique marketing...
2023-04-0328 minSHEcorporated One Step EmpireIs your brand Jennifer Aniston or Angelina Jolie?Have you ever thought about what your brand would be like if it was a person?Would it be cool and down to earth like Jennifer Aniston, bubbly and friendly like Drew Barrymore? Maybe it's tough and polished like Angelina Jolie, or perhaps it's hard working, stylish or earthy?That brand personality is part of your brand voice, and it’s a fun and easy way to start digging into how your brand should communicate to your audience.But beyond that starting point, there are lots...
2023-01-1124 minSHEcorporated One Step EmpireBreak the chains from your desk, and build a life of freedom "Out of office"!Have you ever thought about just ditching it all and travelling the world instead? Life on the road, instead of chained to your desk answering emails and struggling with social media?I know I have ☺But how about travelling the world WHILE building your business?Wait – is that even an option?Kate is proof that it is and whether your ideal life includes travelling the world, or just getting away from your desk more, and e...
2023-01-0430 minSHEcorporated One Step EmpireMake your brand completely irresistible (and unforgettable) with FUN steps!If you could make the journey to success in your business faster and easier, would you want the tips to help you do that?Heck Ya! That’s the dream right?Well today is your lucky day!Deirdre Martin is with us today on the podcast, and she has the most no nonsense, straight to the point, tips you will ever get on how to create a business that is memorable, irresistible to your ideal clients, and stands out from your competition (in even the...
2022-12-2845 minSHEcorporated One Step EmpireFinancial leakage, leaving money on the table, and how to stop it FAST!Do you feel like you haven't quite got a firm grasp on your complete financial picture?Do you have blind spots in your planning, or areas of your business that you suspect are letting your resources leak out but you don't really know where to start to plug the holes?Eunicia Peret is with us today to talk about how you can make quantum leaps forward in your finances, by taking some simple steps, and getting a good look at the whole picture.Let's get into it!Get the download here: h...
2022-12-2140 minSHEcorporated One Step EmpireReLAUNCH your Life and your Business!When everything changes, it’s truly our opportunity to change everything. I am willing to bet you are experiencing some massive changes in your life and your business right now. We all are.It’s hard, and even if it’s a minor change – humans generally just don’t like uncertainty. But I want you to flip your thinking on change – and this is the key: how do you harness that transition and ensure that it becomes transformational?It’s all changing an...
2022-12-1443 minSHEcorporated One Step EmpireCreating loyal fans and community for your customers. Simple steps with big rewards.Community and loyalty are often the foundation of the world’s most successful companies. Look at Apple, Nike, and Red Bull as just a few examples. While clever marketing and great products are certainly important, the unseen powerhouse driving these companies is community and loyalty.Think of that little restaurant or café in your neighborhood, that doesn’t even have a Facebook page – they don’t have a clue how to market, but they have an incredibly loyal following and a line up around the corner every day.No matter w...
2022-12-0722 minSHEcorporated One Step EmpireTech you really need (and don't) to get you started. Unbiased, money saving advice.Technology, when utilized correctly can streamline your business, make your marketing more effective, create more efficient processes, and just make your life easier. And it does that every single day really.However, it can also create some major headaches, overwhelm and even stop us from moving forward because we get paralyzed with options and unknowns. And should we talk about the budget? Monthly tech subscriptions can be death by a thousand small fees.It’s hard to get unbiased, un”affiliated” advice on where to start so that’s why I am so excited to have this c...
2022-11-3039 minSHEcorporated One Step EmpireBreak through to your next level of success! The keys to levelling up.What’s the difference between being stuck at barely making it and skyrocketing your sales?Why do some women stay stuck at the same level for months or years and others break free of those plateaus and find incredible success?Leslie Kuster is with us today - author of 7 keys to 7 figures for women entrepreneurs and a multiple seven figure e-commerce brand owner and entrepreneur of over 30 years who found the secret to breaking out of her consistent 5 figure business to reach multiple millions.Leslie is going to share three of her keys fro...
2022-11-2335 minSHEcorporated One Step EmpireMentors can change your life & business - but how do you find one?Who needs a mentor? You do. That’s right YOU!No matter what stage you are at in your business – there is someone out there that can teach you, guide you, challenge you and give you fresh perspective.A mentor can change the trajectory of your career, your business, and your life. And what kind of mentor you need is dependent on where you are emotionally, as well as within your business.There is a lot of information out there r...
2022-11-1649 minSHEcorporated One Step EmpireGet more people to say YES to your offer! The secret is in the copy.There are a lot of businesses out there selling the same thing. Why do some seem to attract a ton of sales or sign ups for their product when another almost identical product doesn’t do as well?Often the key is in the copy, or the text used on the sales page, the emails, the website or the ads. Sometimes its just a small change in how you say something that makes the difference between people lining up to buy it or scrolling on to the next thing.Nico...
2022-11-0925 minSHEcorporated One Step EmpireUnlock the answer to ANY business problem, with this simple, fun process!So what's the challenge in your business right now? Maybe you are struggling to find customers. Or you have something coming up that’s really worrying you? Maybe it’s a financial issue and you need to boost sales or find a new revenue stream?These aren’t challenges we would normally associate with being able to solve by doodling on a piece of paper. But that’s exactly what Laurie Morse is going to help us do today on the podcast.Engaging both the analytical and the creative is a key that unlocks answ...
2022-11-0232 minSHEcorporated One Step EmpireStart living the life you intended, by finding more free time in your business!You know you are exhausted from doing ALL THE THINGS in your business but you don’t have a budget to go hire a team.You know you cant keep working like this though without burning out and you aren’t making the progress you want to in your business or your life. So what do you do? Can you create a better work life balance with out a budget for hiring help?The answer, thankfully, is a big YES!Kim Hamblin is with us today to help us get more hours...
2022-10-2638 minSHEcorporated One Step EmpireReinvent your life and business, and use your fear as rocket fuel!Do you ever get the feeling that you aren’t doing what you are meant to do? That you were made for more, or that something needs to change in your life and business?Transforming your life and your business can be scary, but it can also be incredibly liberating, and helping women entrepreneurs create that change successfully is the primary focus of our guest today, life and business transformation mentor, AnYes Van Rhijn.If you are ready to step into the life you were meant for, the life and business that fin...
2022-10-1941 minSHEcorporated One Step EmpireFix your website fast! The mistakes you are probably making and how to fix it.If you’ve got a business you need to have a good website. It doesn’t have to be fancy, it doesn’t have to cost a lot of money to design, or any money for that matter, but it does need to be well thought out and give the right impression and the information that your potential clients or customers are looking for.April Hiatt is with us today with ALL the tips to make your website shine!She explains why social media is not the same as a website and why you can’...
2022-10-1242 minSHEcorporated One Step EmpireRemove blocks in your business with the "Sales Genie"Have you ever found yourself in a place in your business where you have everything set up correctly, the mechanics of it seem to be working properly, and it should be generating sales, but its just not? Its running, but its not producing like it should be, or like you want it to be?What if the thing you are missing isn’t another marketing tactic or promotion? What if the thing you are missing is actually an energy block, that’s stopping everything from flowing as it should?We know that every living...
2022-10-0532 minSHEcorporated One Step EmpireLight the candles and pour some wine, it's time for a MONEY DATE!If you were in a relationship with someone, and you told them they just weren’t very important to you – how long do you think they would stick around?Probably not very long. Now imagine that relationship we are talking about is with your money. Are you giving it the time it deserves?If you refused to spend any time with your partner, do you think that relationship would grow? Of course not.But we do that with our money all the time. ...
2022-09-2838 minSHEcorporated One Step EmpireGet more visible in your business for more success! Here's how to make it feel easy.Are you invisible in your business? If we looked at your social media or your website right now, would we understand who you are? Would we feel your perspective and unique gifts? Would we almost be able to hear your personality and voice and be able to connect with the person behind the business?How visible are you in your business?Whether you are the name and face of your brand, or you are the founder of a business that isn’t necessarily all about you, you need to be visible and today we ar...
2022-09-2139 min
The Consistency Corner: Lightening the Mental Load of MarketingMindset Shifts Needed to Propel Your Business with Kristy CarruthersWhat matters even more than an effective marketing strategy? The right mindset! Business coach and entrepreneur Kristy Carruthers shares her story about building a successful business on the heels of a big setback, and how you can make mindset shifts to propel you forward. Kristy is passionate about empowering women to create the life and business of their dreams, for themselves and their families. As an award winning entrepreneur, speaker, mentor, and podcast host, she works with women from around North America, to help them start and scale their businesses, and create freedom through entrepreneurship.K...
2022-08-2228 min
Women Helping Women EntrepreneursFinding your customers and your new BFF'sThis episode of, "Finding your customers and your new BFF's", is brought to you by Kristy Carruthers of SHEcorporated.
2022-07-1109 min
Women Helping Women EntrepreneursIs it a good business idea? How will you know?This episode of "Is it a good business idea? How will you know?" is brought to you by Kristy Carruthers, SHECorporated.
2022-06-2404 min
Small Business PRHow to Write an Op-Ed and Contribute to a Top-tier Publication with Entrepreneur Kristy CarruthersWatch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode Kristy Carruthers, can help you not only identify your story, but she'll discuss how you can assemble all the 'mess' in your narrative and turn these 'messes' into your PR message. Topics We Discuss in this Episode:The beauty of storytelling pitches versus a marketing pitchHow to take advantage of using relevant data in your pitchesUnderstanding t...
2022-06-2038 minSHEcorporated One Step EmpireReach millions of customers for FREE? How to hack your own PR! Ep 16 Season 2What would a feature in Vogue, Fast Company, Martha Stewart Living or Entrepreneur do for your business?Wow right?But that’s not for you, that’s for big companies with even bigger marketing and media budgets, that have been around for years, have established reputations and know the right people, right?Nope.PR is even more important for you than the big guys, it’s the ultimate in FREE exposure, it can transform your business overnight, and its absolutely possible. Today on the podcast we are going to show yo...
2022-05-0429 minSHEcorporated One Step EmpireChange your money story. Truth bombs and finance tips! Ep 15 Season 2Have you got a “money story” that you are ashamed of? If you think you are the only one who’s messed up, or not done all the right things with your finances, todays episode is for you, because you are not alone.So many women have shame and guilt attached to their history with finances, and our guest today, Melissa Houston gets really vulnerable by sharing hers to show you that even the experts make mistakes and everyone can bounce back. As a finance expert she still found herself over 100k in debt, wh...
2022-04-2733 minSHEcorporated One Step EmpireSmall Business Finance 101 - the basics you NEED to stay on top of in your new business. Ep 14 Season 2So you started a business and maybe you are just getting set up, or you have been open for a little while, you’re starting to make some sales and you’re wondering what you really should be doing with your finances.Unless you have some background or training in accounting, it can be a bit overwhelming to try and sort through what you could do, what you should do, and what you really NEED to do.So in true SHEcorporated style, on this episode, we are going to make it simple for you, cut thro...
2022-04-0627 minSHEcorporated One Step EmpireBe YOU, not them! Build yourself a bold brand on a BUDGET! Ep 13 Season 2You are your brands biggest asset. Sometimes when we start out, we imitate the successful brands in our space because we think that’s what we need to look like to be taken seriously, or to look like we belong in that space.But here’s the thing, you don’t want to look like everyone else – your strength is being authentically yourself and letting THAT take centre stage in your branding.You can build a bold bankable brand without breaking the budget and Taylor Simon is going to talk us through it in this e...
2022-03-3034 min
The Divorced Woman's Guide PodcastResetting Your Vision in the Hard Times with Kristy CarruthersAfter her son was born, Kristy Carruthers had to sell off their clothing, jewelry, and belongings. She started interviewing for jobs at four weeks postpartum. After living on credit cards for a few months, she just hit the end of the rope and ended up having to sell the house to pay the credit card bills. "The only thing at that point that kept us off the streets or from a program was the fact that my parents let us camp out in their basement for a few months to get back on my feet. And you know, it could...
2022-03-2933 minSHEcorporated One Step EmpireReady to be the CEO you were meant to be? Get ready to step up! Ep 12 Season 2On an average day do you find yourself working ON your Business or IN your business? When was the last time you had a “CEO” day?Depending on what stage of business you are at, you may still be wearing all the hats and doing all the things, or maybe you are a bit further along and you have some help, and aren’t doing it all yourself anymore.Either way, it’s important to stop and take stock of where you are spending your time and your focus, and evaluate how to use both more effe...
2022-03-2337 minSHEcorporated One Step EmpireHave a life AND a business? Real talk on creating balance and intentionally crafting your life. Ep 11 Season 2Is your life so well balanced that you manage to check everything off your to do list, spend quality time with your family, get in that workout and maybe even indulge in a little self care each day? Yeah – me neither.That’s why we all need this conversation with JaiShe is dropping the reality bombs and putting it all in perspective to help us find the balance we’ve been chasing, without magically making more hours in the day. We had real talk about what balance...
2022-03-1655 minSHEcorporated One Step EmpireThe simple roadmap for insanely successful marketing! Ep 10 Season 2If you think you are the only woman entrepreneur that doesn’t have an actual marketing strategy in place – I am here to tell you that you are definitely not alone.It’s incredibly common, and often the main reason our businesses don’t see consistent growth.Think about it – you try a little of this and then move on to a bit of that. Someone said reels was the thing to try, so you did that for a week, then you tried some facebook ads, and then that seasonal promotion.Does this sound famil...
2022-03-0927 minSHEcorporated One Step EmpireCreate a joyous and profitable business, that you LOVE! (More success as your true self) Ep 9 Season 2How can you make your brand irresistible to your perfect buyers, in a sea of competitors? What if your ideal customers could find you easily, and immediately know YOU are the best solution for them? Do you want to create a business where you are authentic, and create more success than ever before, just by being yourself? Where you just show up as your most authentic self every day, and pull in people that want to buy from you, like a magnet? You can do all of those things, and today we are g...
2022-03-0238 minSHEcorporated One Step EmpireHow to create an EPIC customer experience (and increase your profits too)! Ep 8 Season 2How would you like your business to be 95% more profitable? Did you know that increasing your customer retention can increase your profits by 25 to 95%?It sounds crazy, but think about it – It costs 5 times more to get a new customer than to keep an existing one and then the success rate of selling to an existing customer is 60 to 70% better than selling to someone new. So your marketing cost savings alone are enormous.So why don’t we spend more time taking better care of our existing customers?Jacqui is with us tod...
2022-02-2319 minSHEcorporated One Step EmpireEarn money while you sleep by utilizing your "Green Gap"! (Mini Episode) Ep 7 Season 2How would you like to live a life of travel and adventure, driving the open road from state to state while your bank account seems to take care of itself?Or maybe you’d just like to have a little more freedom and security knowing that you have a few streams of income to rely on in case the unexpected happens?Tara is with us for a quick episode on the podcast this week, with some great information on what the green gap is, how to figure out what to do with that extra money an...
2022-02-1611 minWomen Helping Women EntrepreneursThe Secret to Business Success - It's not what you think it is.This episode of "The Secret to Business Success - It's not what you think it is" is brought to you by Kristy Carruthers of SHEcorporated.
2022-01-2510 min
Audacious Mamas - Grow, Heal, Thrive: Tips for Mompreneurs and Mama WantrapreneursHomeless to Millionaire with Kristy Carruthers of SheCorporated.com Kristy Carruthers was successful in her business after her second child was born it wasn't long before she found herself homeless with an infant and 5-year-old. She was determined to turn her life around for herself and her children and she did! She shares her inspiring story of overcoming her circumstances, creating a vision, and making it come to life. With multiple successful businesses under her belt, Kristy launched SheCorporated to empower women to create, launch, and scale the business and life of their dreams. In this episode, she shares the patterns she sees and how SheCorporated is d...
2022-01-2126 minSHEcorporated One Step EmpireCould you use a 1200% boost in visibility for your business? Ep 6 Season 2Could you use a 1200% boost in your business?What if I told you that's the difference a video can make?We have all heard that we should be doing more video, especially on social media, yet most of us struggle to make that happen, right? So is video really THAT important?Here’s the truth; the second largest search engine in the world is YouTube, coming in right after Google (and Google also favors video content in rankings.)Video content is also 1200% more likely to be sha...
2022-01-1937 minSHEcorporated One Step EmpireThe busy founders secret to "fitting in fitness" (you NEED this, you know you do) Ep 5 Season 2Are you always "too busy" to work out ?You know you need to make fitness a priority but you never seem to do it....You are crazy busy and it’s easy to make excuses. And they are legitimate – you really don't have enough hours in the day. I get it - believe me – the struggle is real.But here’s the thing. Moving your body needs to be a priority, it affects your health AND your business, and the good news is that you really can do it without fin...
2022-01-1225 minSHEcorporated One Step EmpireStart your own podcast! The game changing podcasting strategies you never considered. Ep 4 Season 2If you have ever thought about starting a podcast, or if you are looking for a way to build your authority, reach hard to land clients and opportunities or grow your audience, THIS is the episode for you.Jaclyn Mellone, is on this episode talking not just about the nuts and bolts of starting a podcast, but the strategy behind the why and the how, that you probably never considered.While having a podcast with thousands of listeners is a wonderful way to build your audience and authority, you could have a podcast without any l...
2022-01-0548 minSHEcorporated One Step EmpireFind your personal style and send the right message for your brand. It's closet makeover time! Ep 3 Season 2You are well aware of the impact branding has on your business, you obsess over details like colors and fonts and your logo, but YOU are the face of your brand, When the world sees you – they make assumptions about your business, so what is what you are wearing telling the world about your company? If you haven’t thought about that yet, it’s time to step into your Founder or CEO role, and make sure your style is in line with your branding. That doesn't mean you have to look corporate, if that’s not your brand...
2021-12-2920 minSHEcorporated One Step EmpireTedx speaker Shelli Varela uncovers the power of YOUR story in your business. Ep 2 Season 2One of the most powerful tools in your marketing toolbox is storytelling. Using your stories effectively costs nothing and creates a connection with your clients like nothing else canOur guest this week, Tedx Speaker Shelli Varela, helps us understand what our stories are, why we need to tell our stories, how to tell them and create impact, and what that means for our relationship with our clients and customers. Shelli walks us through:· Everybody has a story – multiple stories in fact – how to uncover yours· The power of your story – here’s...
2021-12-2234 minSHEcorporated One Step EmpireFinances feeling out of control? Dump the shame, we've got some simple fixes in this episode. Ep 1 Season 2If you hate dealing with spreadsheets, and financial reports give you a headache, or if the fear and uncertainly of what you don't know about your finances keeps you up at night - this is the episode for you.Many entrepreneurs have trouble focusing on their finances – it’s not uncommon if that sounds like you.But if we ignore them, the problems don't go away and they multiply and create NEW problems. We end up running out of money, not hiring help when we should, pricing our products incorrectly and SO many other issu...
2021-12-1543 minWomen Helping Women EntrepreneursCreate Raving Fans that Sell Your Brand for You!This episode of "Create Raving Fans that Sell Your Brand for You!" is brought to you by Stand Out Online Member Kristy Carruthers, of SHEcorporated.
2021-11-3009 minSHEcorporated One Step EmpireStep 16 - Ready, Set, Launch! How to Keep Growing and Supercharge Your New Business.This week it’s time to pull it all together and pull the trigger for launch!Our final lesson for this season of the podcast is to always be learning.When you start a business you suddenly need to know everything about everything. The problem is that you don’t.There is so much to know, just to get your business started, and the secret no one tells you, is that once you get the basics in place and you think you will know everything you need to know, it turns out t...
2021-08-2608 minSHEcorporated One Step EmpireStep 15 - Your Marketing Plan for Success In 10 Simple StepsThis week, it’s time to put together the marketing plan that will rocket your business to success, with our 10 Simple Steps Marketing Plan.Keeping in mind how much you have to do right now, we have taken the sometimes lengthy process of building a marketing plan, and distilled it to its most key parts, and outlined them for you. With these ten steps, you can set your business up for success, and hit those goals you are striving for. Get your pen and paper ready, and let's do this!This is the ONE...
2021-08-1907 minSHEcorporated One Step EmpireStep 14 - Where's the Money Honey? How Will You Fund Your New Business?This week we are helping you figure out how much money you need and where to find it as we sort through your options for financing your new business.We will walk you through the different options for financing as well as the pros and cons for each. We also talk through the basics you need to know about finance for your business and some tips for keeping on track.It's all about funding your dream business this week!This is the ONE STEP Empire podcast from SHEcorporated. We are here to help YO...
2021-08-1207 minSHEcorporated One Step EmpireStep 13 - Building Your Online Ecosystem. Getting In Front of Your People Online.This week we are setting up your online ecosystem and building your audience, through social media and other online platforms. This is when you start introducing your brand new business to the world!We're going to walk you through how to build a killer website, how to start driving traffic to your site, and the strategy to set up social media to fit your business, and get in front of your target audience.This is the ONE STEP Empire podcast from SHEcorporated. We are here to help YOU take the leap, and create the life y...
2021-08-0509 minSHEcorporated One Step EmpireStep 12 - Let's Make it Official! Getting Registered to Do Business.This week we are setting up your company structure and making it official and getting your business registered – this is it – this is when it all gets real!In both Canada and the United States you have a few options to set up your company structure so we’re going to do broad strokes here to give you on overview and you can dig deeper for your particular region.We'll talk through the types of company structures as well as other registrations, permits and licenses you may need, and how to get them.This i...
2021-07-2906 minSHEcorporated One Step EmpireStep 11 - You Need a Plan. Let's Keep it Simple.Welcome back to SHEcorporated ONE STEP Empire podcast!This week we are pulling it all together and creating your business plan. The good news is that it doesn't have to be a massive undertaking, especially if you aren't using it to pitch to investors and lenders. It can be just a page or two, but it is critical to maximizing your success. If you are looking for investors or financial help, they will require a solid business plan. But even if you are self-funded, you need to have at least a basic plan in...
2021-07-2207 minSHEcorporated One Step EmpireStep Ten - Setting Your Mission and Your Vision for SuccessThis week we are going to identify the North Star for your company to follow over the next few years, by defining your Mission Statement and Vision Statement.We'll tell you why they are not the same thing, and why you do need both. We'll also walk you through the process to create each one for your company, and tell you where you should be using each of them. This is the big picture stuff that rounds out your brands identity, and gives you a touchstone to come back to again and again, when making d...
2021-07-1507 minSHEcorporated One Step EmpireStep Nine - Give Your Brand it's Unique Personality and Complete Your Brand Identity KitThis week, we are giving your brand it's unique personality, by completing the second half of your Brand Identity Kit, and choosing your typeface and colors. Your typeface is the voice people hear in their heads when they visit your website, read your ads, and visit your social media. The colors you choose to represent your brand sends subconscious messages to the viewer about what your brand stands for, and what type of business you are.They are both very powerful components of your brands personality.So join us as we walk through ho...
2021-07-0808 minSHEcorporated One Step EmpireStep Eight - Create Your Brand Identity - Will They Swipe Left or Right?What is your brand identity?Although it can include many things, three basic components of your brand identity are your logo, your typeface and your colors.In this episode we are going to talk through Step One – creating your logo, and then next week we will talk through Steps Two and Three, your typeface and your colors.Step One - Create your LogoYour logo is like a dating profile picture for your brand. People will make assumptions about your brand within seconds of seeing your logo, so it’s important to re...
2021-07-0110 minSHEcorporated One Step EmpireStep Seven - Turn Total Strangers into Raving Fans with a Customer Journey MapThis week we are taking a walk in your customers shoes and create your Customer Journey Map. This is the best way make sure you are maximizing your opportunity at each step, and turning those complete strangers into raving fans!Mapping out your customers journey is critical to ensuring that customers, or potential customers aren’t falling through cracks in your processes, that they are being served properly, that you are maximizing all potential sales, and that your brand is represented exactly as you want it to be, at each step on the path.All you...
2021-06-2409 minSHEcorporated One Step EmpireStep Six - Creating Your Ideal Life with Your VisionToday is part 2 of setting your success mindset. You are going to dig down and figure out what you want your future to look like, what your ideal business and relationships look like, and what you are working towards. What if I told you that the process of deciding what you want in life, would help you actually get what you want in life? The simple process of creating a clear vision for your future, is the very tool that will create that future out of nothingness? Pretty cool right? So here’s...
2021-06-1709 minSHEcorporated One Step EmpireStep Five - Success Mindset - Get Set for Success and Your Ideal FutureYour vision won't work without a plan, and your plan won't work without a vision. The two really do go hand in hand. So this week we are getting clear on what you want for your life and your business, and setting your success mindset.One of the keys to creating that success mindset positively is positive self-talk. Negative self-talk starts at a very young age and it’s a tough habit to break, but it’s critical to stop that constant soundtrack of negative reinforcement and replace it with positive self-talk."I AM" A...
2021-06-1007 minSHEcorporated One Step EmpireStep Four - Finding Your Unfair AdvantageThis week things get strategic.Are you ready to find your secret sauce that is going to skyrocket your sales? That special thing that gives you an unfair advantage over your competition?Then you need to do a SWOT.What the hell is a SWOT, you ask?SWOT stands for strengths, weaknesses, opportunities and threats.And it's one of the quickest ways to find opportunities that you can use to grow your business exponentially.At the end of the podcast, we are sending you off to get y...
2021-06-0309 minSHEcorporated One Step EmpireStep Three - Find Your Audience and Your New Best FriendsThis week we are going to find your target audience, and create some fictional customers that are going to be a huge part of your brand. We'll talk about why it's critical to niche down rather than go broad, and talk through the key questions you need your market to answer, so you know how to talk to them, and have your message really resonate.We're going to dig into your target audience:Who will they be? What are their needs? What motivates them?Then we'll look at building your buyer persona's and w...
2021-05-2711 minSHEcorporated One Step EmpireStep Two - Is it a good idea? How will you know?This week we take your business idea and find out if your market will actually buy it. We talk through the concept of a minimum viable product and how that applies to your business idea, whether you are on online seller, you are creating a brand, you're an author or any starting other business model. If you plan to sell something to someone, this is for you!Then we're sending you off to work on that until next week, when we meet back here, to move to Step 3 on your road to a wildly successful business....
2021-05-2006 minSHEcorporated One Step EmpireStep One - Finding your Genius Business IdeaWelcome to step one! This is the beginning of your business empire! In 5 minutes or less we are going to talk you through how to come up with the idea for your new business or how to improve on the idea you've already landed on.Then we're sending you off to work on that until next week, when we meet back here, to move to Step 2 on your road to a wildly successful business.Welcome to the ONE STEP Empire podcast from SHEcorporated. We are here to help YOU take the leap, and cre...
2021-05-0707 min