Shows
A Little Marketing: A Podcast with Nikki and Mark053: A Year in Review - A Reflection on our Favourite EpisodesNikki and Mark start season 2 off with a reflection on the first year of A Little Marketing and their favourite episodes, featuring special appearances by Guest Experts Kristy Carruthers, Steph Goldman, Steph Wharton, Dr. Isreal Puterman, Kirstin Siggins, and Michelle Leech.
We'd love to know what your favourite episodes were - was it some of the ones highlighted here? Let us know in the comments.
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About Nikki Gillingham and Blue Whale Communications in Vernon, BC
Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing, and branding from a c...2023-08-3151 min
SHEcorporated One Step EmpireWellness as a tool for success and better relationships? Yes! (and it can be simple)Are you doing a good job of balance your busy life, building your business, and looking after your health and wellness at the same time?Or is your wellness taking a backseat, while you tell yourself that you will worry about self-care, rest, exercise or eating better ,when you have time, when you reach that next goal, or when you finish this launch?No, I’m not reading your mind – I’ve had those exact thoughts myself too. I think we all have some version of that, at one time or...2023-05-2430 minSHEcorporated One Step EmpireMoney mistakes! (We’ve all made them - here’s how to fix it)Let’s talk about money mistakes. You know what I’m talking about. When you realize the payroll and rent for your business is due tomorrow and you don’t have enough in the account, or you try to pay a bill online and your credit card declines.That feeling in the pit of your stomach – UGH…..It happens to all of us – we make big mistakes and small mistakes – but we are guaranteed to make some mistakes, no matter who we are. You think the most successful entrepreneurs don’t make mistakes? Th...2023-05-1729 minSHEcorporated One Step EmpireSales page secrets to make more sales (and keep it simple)!What’s the secret to selling out your product or program, or getting a non stop flow of signups for your event or email list? Your sales page. It’s arguably the most important part of your promotion or campaign, and there are some simple steps to follow to get it right, and some common mistakes that could be hurting your sales that you want to be sure to avoid. So, who needs a sales page? I’m going to say almost everyone can use so...2023-05-1033 minSHEcorporated One Step EmpireJennifer Lopez, the secret of smart collaboration, and the "super niche"What’s the secret to making your product the one your buyers HAVE to have, even when there are literally thousands of other choices?What would make some of the biggest names in entertainment (ahem Jennifer Lopez for example) want to wear your product, when you have spent little on advertising and don’t have any type of “In” in the industry?A really specific niche, and some smart collaboration is the secret.You hear a lot about niching down and getting really specific about who your customers are, but in a crowded market w...2023-05-0337 minSHEcorporated One Step EmpireThe secret power of your personal style.When you walk into a client meeting or join the video call, what message are you silently sending? Are you coming off as confident and experienced? The go-to expert? Or maybe fun, creative, reliable? You can say all of those things, sure. But have you thought about how what you are wearing is transmitting visual messages and whether that's helping you convey the right message, or is working against you and making it harder to get your point across?And how is your outfit af...2023-04-2632 minSHEcorporated One Step EmpireCrush your perceived limits (and master your inner mean girl)!Are you ready to take your cape off and stop trying to be super mom, super woman and all the things to all the people?There is so much freedom and relief in letting perfection go, and getting out of your own way.We stop ourselves before we even get started sometimes and we wait for perfection, or for confidence to move forward. But our guest today, Onnie, founder of Moms without Capes, explains that in reality, it’s the action that creates the confidence. 2023-04-1931 minSHEcorporated One Step EmpireMake any dream into reality for yourself. (the ultimate “aha” moment episode)Are you ready to finally bridge the gap between what’s on your vision board and your day to day reality?I think most of us have gotten pretty good at setting big goals. But how do we get from here to there? How do we believe in ourselves and our ability to reach that goal enough to actually get there?Mindi is here today teaching us how to cut and paste our “of course” energy and use mental rehearsal to rewire our brain and finally bridge t...2023-04-1234 minSHEcorporated One Step EmpireWhen “success” isn’t bringing you joy. It’s time to go from overwhelm to overflow.So, you’re doing all the things on your “what I need to accomplish in life” checklist, right?We all have that mental checklist of the things we need to do to make us happy, fulfilled or successful. I have one too.But when we check each of those items off the list, and we still don’t feel fulfilled, what do we do?For a lot of us, the items on that list are the things we think we should do, or society...2023-04-0534 min
Crush the Rush313 - Big Marketing on a Small Budget with Kristy CarruthersToday we welcome Kristy Carruthers to the podcast. Kristy is a self-described serial entrepreneur with an amazing story – going from homeless to building a 7-figure business. She took all that she learned from growing her businesses and created her company, “She Corporated,” to help other female entrepreneurs do the same!Kristy describes the very real reasons women don’t start their own business – financial, overwhelming responsibilities, societal expectations – but, at the end of the day, it comes down to confidence. She wishes she could just MAKE women believe in themselves, but she knows it’s not as easy as that...2023-04-0430 minA Little Marketing: A Podcast with Nikki and Mark019: Using Promotional Items to Grow Your Business with Guest Expert Kristy Carruthers - A Little MarketingNikki and Mark chat with Kristy Carruthers, owner of Proforma Connect Branded Goods in Kelowna, BC, all about the different ways you can use "swag" to build relationships and grow your business.
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About Nikki Gillingham and Blue Whale Communications in Kelowna, BC
Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing, and branding from a career that started in the corporate world; working for public and private sector organizations of all sizes. In 2017, Nikki founded Blue Whale Communications, a boutique marketing...2023-04-0328 minSHEcorporated One Step EmpireIs your brand Jennifer Aniston or Angelina Jolie?Have you ever thought about what your brand would be like if it was a person?Would it be cool and down to earth like Jennifer Aniston, bubbly and friendly like Drew Barrymore? Maybe it's tough and polished like Angelina Jolie, or perhaps it's hard working, stylish or earthy?That brand personality is part of your brand voice, and it’s a fun and easy way to start digging into how your brand should communicate to your audience.But beyond that starting point, there are lots...2023-01-1124 minSHEcorporated One Step EmpireBreak the chains from your desk, and build a life of freedom "Out of office"!Have you ever thought about just ditching it all and travelling the world instead? Life on the road, instead of chained to your desk answering emails and struggling with social media?I know I have ☺But how about travelling the world WHILE building your business?Wait – is that even an option?Kate is proof that it is and whether your ideal life includes travelling the world, or just getting away from your desk more, and e...2023-01-0430 minSHEcorporated One Step EmpireMake your brand completely irresistible (and unforgettable) with FUN steps!If you could make the journey to success in your business faster and easier, would you want the tips to help you do that?Heck Ya! That’s the dream right?Well today is your lucky day!Deirdre Martin is with us today on the podcast, and she has the most no nonsense, straight to the point, tips you will ever get on how to create a business that is memorable, irresistible to your ideal clients, and stands out from your competition (in even the...2022-12-2845 minSHEcorporated One Step EmpireFinancial leakage, leaving money on the table, and how to stop it FAST!Do you feel like you haven't quite got a firm grasp on your complete financial picture?Do you have blind spots in your planning, or areas of your business that you suspect are letting your resources leak out but you don't really know where to start to plug the holes?Eunicia Peret is with us today to talk about how you can make quantum leaps forward in your finances, by taking some simple steps, and getting a good look at the whole picture.Let's get into it!Get the download here: h...2022-12-2140 minSHEcorporated One Step EmpireReLAUNCH your Life and your Business!When everything changes, it’s truly our opportunity to change everything. I am willing to bet you are experiencing some massive changes in your life and your business right now. We all are.It’s hard, and even if it’s a minor change – humans generally just don’t like uncertainty. But I want you to flip your thinking on change – and this is the key: how do you harness that transition and ensure that it becomes transformational?It’s all changing an...2022-12-1443 minSHEcorporated One Step EmpireCreating loyal fans and community for your customers. Simple steps with big rewards.Community and loyalty are often the foundation of the world’s most successful companies. Look at Apple, Nike, and Red Bull as just a few examples. While clever marketing and great products are certainly important, the unseen powerhouse driving these companies is community and loyalty.Think of that little restaurant or café in your neighborhood, that doesn’t even have a Facebook page – they don’t have a clue how to market, but they have an incredibly loyal following and a line up around the corner every day.No matter w...2022-12-0722 minSHEcorporated One Step EmpireTech you really need (and don't) to get you started. Unbiased, money saving advice.Technology, when utilized correctly can streamline your business, make your marketing more effective, create more efficient processes, and just make your life easier. And it does that every single day really.However, it can also create some major headaches, overwhelm and even stop us from moving forward because we get paralyzed with options and unknowns. And should we talk about the budget? Monthly tech subscriptions can be death by a thousand small fees.It’s hard to get unbiased, un”affiliated” advice on where to start so that’s why I am so excited to have this c...2022-11-3039 minSHEcorporated One Step EmpireBreak through to your next level of success! The keys to levelling up.What’s the difference between being stuck at barely making it and skyrocketing your sales?Why do some women stay stuck at the same level for months or years and others break free of those plateaus and find incredible success?Leslie Kuster is with us today - author of 7 keys to 7 figures for women entrepreneurs and a multiple seven figure e-commerce brand owner and entrepreneur of over 30 years who found the secret to breaking out of her consistent 5 figure business to reach multiple millions.Leslie is going to share three of her keys fro...2022-11-2335 minSHEcorporated One Step EmpireMentors can change your life & business - but how do you find one?Who needs a mentor? You do. That’s right YOU!No matter what stage you are at in your business – there is someone out there that can teach you, guide you, challenge you and give you fresh perspective.A mentor can change the trajectory of your career, your business, and your life. And what kind of mentor you need is dependent on where you are emotionally, as well as within your business.There is a lot of information out there r...2022-11-1649 minSHEcorporated One Step EmpireGet more people to say YES to your offer! The secret is in the copy.There are a lot of businesses out there selling the same thing. Why do some seem to attract a ton of sales or sign ups for their product when another almost identical product doesn’t do as well?Often the key is in the copy, or the text used on the sales page, the emails, the website or the ads. Sometimes its just a small change in how you say something that makes the difference between people lining up to buy it or scrolling on to the next thing.Nico...2022-11-0925 minSHEcorporated One Step EmpireUnlock the answer to ANY business problem, with this simple, fun process!So what's the challenge in your business right now? Maybe you are struggling to find customers. Or you have something coming up that’s really worrying you? Maybe it’s a financial issue and you need to boost sales or find a new revenue stream?These aren’t challenges we would normally associate with being able to solve by doodling on a piece of paper. But that’s exactly what Laurie Morse is going to help us do today on the podcast.Engaging both the analytical and the creative is a key that unlocks answ...2022-11-0232 minSHEcorporated One Step EmpireStart living the life you intended, by finding more free time in your business!You know you are exhausted from doing ALL THE THINGS in your business but you don’t have a budget to go hire a team.You know you cant keep working like this though without burning out and you aren’t making the progress you want to in your business or your life. So what do you do? Can you create a better work life balance with out a budget for hiring help?The answer, thankfully, is a big YES!Kim Hamblin is with us today to help us get more hours...2022-10-2638 minSHEcorporated One Step EmpireReinvent your life and business, and use your fear as rocket fuel!Do you ever get the feeling that you aren’t doing what you are meant to do? That you were made for more, or that something needs to change in your life and business?Transforming your life and your business can be scary, but it can also be incredibly liberating, and helping women entrepreneurs create that change successfully is the primary focus of our guest today, life and business transformation mentor, AnYes Van Rhijn.If you are ready to step into the life you were meant for, the life and business that fin...2022-10-1941 minSHEcorporated One Step EmpireFix your website fast! The mistakes you are probably making and how to fix it.If you’ve got a business you need to have a good website. It doesn’t have to be fancy, it doesn’t have to cost a lot of money to design, or any money for that matter, but it does need to be well thought out and give the right impression and the information that your potential clients or customers are looking for.April Hiatt is with us today with ALL the tips to make your website shine!She explains why social media is not the same as a website and why you can’...2022-10-1242 minSHEcorporated One Step EmpireRemove blocks in your business with the "Sales Genie"Have you ever found yourself in a place in your business where you have everything set up correctly, the mechanics of it seem to be working properly, and it should be generating sales, but its just not? Its running, but its not producing like it should be, or like you want it to be?What if the thing you are missing isn’t another marketing tactic or promotion? What if the thing you are missing is actually an energy block, that’s stopping everything from flowing as it should?We know that every living...2022-10-0532 minSHEcorporated One Step EmpireLight the candles and pour some wine, it's time for a MONEY DATE!If you were in a relationship with someone, and you told them they just weren’t very important to you – how long do you think they would stick around?Probably not very long. Now imagine that relationship we are talking about is with your money. Are you giving it the time it deserves?If you refused to spend any time with your partner, do you think that relationship would grow? Of course not.But we do that with our money all the time. ...2022-09-2838 minSHEcorporated One Step EmpireGet more visible in your business for more success! Here's how to make it feel easy.Are you invisible in your business? If we looked at your social media or your website right now, would we understand who you are? Would we feel your perspective and unique gifts? Would we almost be able to hear your personality and voice and be able to connect with the person behind the business?How visible are you in your business?Whether you are the name and face of your brand, or you are the founder of a business that isn’t necessarily all about you, you need to be visible and today we ar...2022-09-2139 min
The Consistency Corner: Strategic Social Media for Marketing to MomsMindset Shifts Needed to Propel Your Business with Kristy CarruthersWhat matters even more than an effective marketing strategy? The right mindset! Business coach and entrepreneur Kristy Carruthers shares her story about building a successful business on the heels of a big setback, and how you can make mindset shifts to propel you forward. Kristy is passionate about empowering women to create the life and business of their dreams, for themselves and their families. As an award winning entrepreneur, speaker, mentor, and podcast host, she works with women from around North America, to help them start and scale their businesses, and create freedom through entrepreneurship.K...2022-08-2228 min