Shows
Got Marketing?What content pillars are (and what they're not) —smarter content strategies with Kryshla SalarisThe content strategy myth that’s keeping your business stuck—and how to break free.
In this episode of Got Marketing?, Mia teams up with Kryshla Salaris, founder of Shall We Social and a content marketing coach for service providers and small business owners, to bust the myths about content pillars and uncover what truly makes content successful.
This isn’t your typical "how-to" on social media. It’s a candid, no-BS conversation about:
✨ Why “educate, entertain, inspire” doesn’t cut it as a content strategy —and what to focus on instead
✨ How to align e...2025-01-0849 min
Making Good: Small Business PodcastMarketing When You're Short on Time with Clementine Holman & Kryshla SalarisQuick note: Huge thanks to Making Good’s first ever sponsor, Brevo! You all know I’m a huge fan and advocate for email marketing. Brevo is a great place to start if you’re interested in doing better, more effective marketing by harnessing the power of email! Plus: Brevo is offering a special deal for Making Good listeners. Click to learn more.Ever feel like you're supposed to be EVERYWHERE with your marketing... but you can barely keep up with posting on one platform? 🙃 Today's conversation is a permission slip to take the pressu...2024-11-191h 08
Podcasting for Business Owners13. Make Your Podcast Work Smarter, Not Harder with Kryshla SalarisWant to know how to make your podcast work smarter, not harder?In this episode, I'm joined by the fantastic Content Marketing Coach Kryshla Salaris from Shall We Social, to talk about content repurposing for podcasters, exploring how to turn a single episode into content you can spread across multiple platforms. You'll learn practical strategies for maximising your podcast's reach without adding extra hours to your workweek. From transcribing episodes to creating video snippets and social media posts, we cover it all.Listen to find out how to streamline your content creation process and keep...2024-10-2244 min
Mad Marketing MumsThe Mad Marketing Mums have left the buildingWe have some bittersweet news to share. After an incredible journey of 60 episodes, the Mad Marketing Mums podcast is coming to an end.We've had the privilege of interviewing inspiring marketers, sharing our knowledge and experiences, and connecting with all of you wonderful listeners. It's been an absolute blast!While this chapter is closing, we're both excited about what the future holds.Clem will continue her impactful work in the not-for-profit sector and relaunching her Marketing Playbook.Kryshla is launching a brand-new podcast called First Class Content = dedicated to...2024-09-2409 minMad Marketing MumsEp 60. Overcoming Procrastination, Perfectionism and Self-doubt with Lauren TildenHello and welcome back to the Mad Marketing Mums podcast. Today, we're tackling some of the biggest mental barriers and mindset blocks that small business owners face when it comes to marketing their business: procrastination, perfectionism, and self-doubt. These challenges can be a major roadblock for your business - holding you back from showing up confidently and connecting with your customers and clients in the online world.Joining us to tackle these issues head on is Marketing Coach + podcast host, Lauren Tilden, who will be sharing her expertise and practical advice on how to...2024-07-221h 02Mad Marketing MumsEp 59. Challenging the Traditional Sales Funnel with Fiona KillackeyAre your customer interactions giving 'one night stand' rather than the lasting relationship you hoped for? If so, it may be time to re-visit your customer journey. Helping us navigate (and disrupt!) the traditional sales funnel, is Business Coach and Founder of My Daily Business, Fiona Killackey. Tune in for insights into how a circular customer journey (one doesn’t end at the sale, but instead circles back, again and again) is the secret to keeping customers engaged for the long-term, building loyalty and brand advocacy.This episode covers:The ci...2024-07-151h 10Mad Marketing MumsEp 58. Marketing Snack Box: The Consistency Cure - Event RecapIn this episode the Mad Marketing Mums discuss content consistency. Kryshla shares insights from her recent speaking gig for the Celebrate Society members and we explore how being more consistent with your content can solve common content challenges such as not knowing what to post, low reach and engagement.These issues are interconnected and solving one content problem can create a positive ripple effect on other areas, improving your content's performance so you can attract and convert more customers or clients online Knowing what to post and taking the time to create a...2024-07-0220 minMad Marketing MumsEp 57. Get Noticed or Get Lost - Branding Essentials with Tara LaddWelcome back to the Mad Marketing Mums podcast! In this episode, we sit down with Tara Ladd, founder of Your One and Only and cohost of Brand & Butter, to delve deep into the world of branding and brand identity. Tara and her team at Your One and Only are renowned for crafting disruptive, psychology-driven designs that truly stand out in the marketplace. Known for their bold approach and straight-talking style, they work with brands that are ready to make a statement.Today, Tara shares her extensive knowledge and insights on how to create a brand that resonates...2024-06-171h 25Mad Marketing MumsEp 56. Meta's Verified for Business Subscription Saga: What It Means for Your BusinessThis Snackbox episode explores the new subscription model rolled out by Meta for Facebook and Instagram, dissecting what it means for small business owners navigating the pay-to-play landscape of social media. Kryshla and Clem provide a detailed breakdown of the subscription tiers, analyse the real costs versus the benefits, and discuss the potential impacts on business visibility and customer interaction.Unsure about whether to invest in Meta's offerings? We've got you covered with alternative marketing strategies that could serve your business better without breaking the bank. Whether you're considering signing up or looking for other viable options...2024-06-1024 minMad Marketing MumsEp 55. Maximise Your Marketing with Facebook Ads: Expert Tips from Anna ShipleyThinking about running paid ads for your business? Paid ads can be a great addition to your marketing strategy; working hand-in-hand with your organic efforts to amplify your existing results and get your business in front of more eyes.Sharing her advertising insights, is Anna Shipley from Flourish Digital - an e-commerce growth specialist with over a decade of experience helping small businesses grow and scale.Anna's background in online retail gives her incredible insights into work works and what it takes to succeed online.This episode covers:The m...2024-06-0633 minMad Marketing MumsEp 54. Projecting Success: Using Your Voice to Grow Your Business with Sally ProsserIf you're like many of our listeners, the thought of stepping in front of the camera or speaking at an event is as attractive as trying to put shoes on a toddler who just doesn’t want to leave the house. You started your business for freedom and flexibility, but now the idea of promoting it through video or speaking engagements seems daunting, leaving you to wonder if hiding behind text and images might just be easier.But what if you could turn your voice and your presence on camera into your most powerful tools for growth? If...2024-05-1053 minMad Marketing MumsEp 53. Instagram’s New Interactive StickersInstagram has just rolled out four new interactive stickers for Instagram Stories. In this Snackbox episode, we explore each one and give you ideas on how to leverage them for your business. Here’s what we’ll cover:1. Add Yours Music Sticker 🎵What it is: This new feature allows users to add a song to another user’s story, similar to the original Add Yours sticker but with a musical twist.How to use it:Engagement-driving/connection prompt: Ask your audience, “What’s your pump-up...2024-05-0819 minMad Marketing MumsEp 52. Marketing Snack Box: 7 Binge-Worthy Creators To Follow For Marketing Updates + AdviceFollowing the previous episode (episode 51), where we shared our favourite marketing emails, today we've curated a list of *some* of our favourite social media accounts and creators to follow for up-to-date marketing advice and updates.Here are our 'must-follow' recommendations:Matt Navarra (@mattnavarra) Matt draws on 20+ years marketing experience working for huge brands and government organisations. Matt is the go-to guy for new social media features, news, and drama;Jade Tambinini (@B2BJade)You'll love Jade's insights and sense of humour if you have a B2B...2024-04-1609 minMad Marketing MumsEp 51. Marketing Snack Box: "Must Read" Marketing EmailsHow can you stay up-to-date with the ever-changing world that is marketing and social media? In this bite-sized episode we're sharing our favourite "must read" newsletters that will actually make you look forward to opening your inbox!Packed with tips, tools, psychological insights, plus a good ol' dose of social media gossip, these emails are your go-to reads for all things marketing and social media.Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new...2024-03-1809 minMad Marketing MumsEp 50. Electrifying the Trucking Industry with Social Media: Edison Motors' Unlikely Journey with Chace BarberToday's episode takes us on a bit of a detour from our usual guests who are within the marketing and business world.We're thrilled to welcome Chace Barber from Edison Motors to the show. If you’ve been following the Mad Marketing Mums or Clem, this name might ring a bell. Clem has mentioned how Chace and Edison Motors are prime examples of what to do on social media a few times on the podcast and on TikTok.Chace is at the helm of Edison Motors, an innovative company that's not only pioneering in the ele...2024-03-111h 10Mad Marketing MumsEp 49. The Power of Podcasting with Laura McRaeHave you ever thought about starting a podcast? Perhaps you've been put off by the tech or worrying about the sound of your own voice. In this episode, we delve into the world of podcasting and discuss why it is such a useful marketing tool to grow your small businesses - by providing a platform to showcase expertise, connect with a broader audience, and establish meaningful relationships with potential clients (without the need to email them!).Joining us for this chat is Laura McRae from Podcast Support Services, a Podcast Manager who helps...2024-03-0639 minMad Marketing MumsEp 48. Marketing Snack Box: A Case Study on Reesa Teesa and TikTok Storytelling"Hello. Welcome. We all know why you're here." Now if you've heard these words and immediately know who we are talking about, then we know which side of TikTok you're on. On this snack box episode of the Mad Marketing Mum's podcast we're going to check out the TikTok phenomenon that is ReesaTeesa. ReesaTeesa started a series on TikTok that she's called "Who the F*** Did I Marry?" It's catapulted her from a few thousand followers to over a million in a matter of days. You read that right. In a matt...2024-02-2728 minMad Marketing MumsEp 47. Marketing Snack Box: Instagram's Testing of Hashtag Limits and Carousels for ReelsWelcome to the first episode of our new Marketing Snack Box - a series of short episodes where we'll discussing hot topics and giving you quick tips and ideas that don’t necessarily warrant a full podcast episode but are worth chatting about anyway.Today's bite-sized insights are regarding two new features that Instagram is testing (or believed to be testing) - notably, Instagram implementing a 5-hashtag limit for posts and the introduction of carousel-style posts in the Instagram Reels feed.Referenced in this episode are 2 articles from So...2024-02-2017 minMad Marketing MumsEp 46. The Evolution of TikTok: What's Next for 2024TikTok has come a long way since its heyday as the dancing app favoured by teens. In this episode we explore how TikTok has evolved since it burst onto the social media scene, new features you need to know about, and recommendations for leveraging TikTok for your business marketing in 2024.This episode covers:What TikTok was like in the early days (circa 2019);New features and major changes to the TikTok landscape - including Universal Music pulling their catalogue and landscape orientation videos(!);The TikTok What's Next 2024 Trend Report;Recommendations for small business owners marketing...2024-02-1352 minMad Marketing MumsEp 46. ChatGPT Insights: How Small Businesses Can Maximise AI in 2024 with Ami WilliamsonChatGPT was released in November 2022. What a roller coaster ride it has been for businesses of all sizes since its release.When it first burst onto the scene, ChatGPT was hailed as “the tool that can do all the things” - the saviour to mindless marketing tasks, such as writing social media captions and sourcing images, and something of a futuristic personal assistant - able to make your life easier by writing your wedding vows or creating a weekly meal plan!OpenAI recently announced a bunch of big changes to ChatGPT - including a simplified inte...2023-12-1847 minMad Marketing MumsEp 45. From Inbox to Income - Strategies for Email List Mastery with Sky BaileyEmail marketing. Now, we all know the power of email marketing, but have you ever considered the benefits of actively growing an email list, beyond the obvious? Today, we're joined by Sky Bailey, an expert in the field, to shed light on the intricacies of email marketing for small business owners. Whether you have a thriving list already, or are starting out, you’re sure to benefit from Sky’s wealth of knowledge on optimising email (and profits!)This episode covers:The unexpected benefits of growing your email listWhat email forma...2023-12-1059 minMad Marketing MumsEp 44. 7 ways to boost your social media engagement todayIf you're a business-owning parent, balancing family and business is a familiar challenge. Especially after big events like Black Friday, keeping your business's online presence active and engaging can seem daunting. This episode is here to provide you with actionable strategies and real-life insights on how to boost your social media engagement after big holidays and events like Black Friday.In this episode, we cover:Community-Focused Content: We discuss how to tailor your content to build a genuine community, fostering connections that extend beyond just selling. Learn effective ways to spark conversations that resonate with your...2023-12-0339 minMad Marketing MumsEp 43. Social Media Trends and Predictions For 2024It's the most wonderful time of year: Time for our annual attempt at predicting the future of social media so you know where to focus your time + energy as the new year rolls round.This year’s predictions cover all manner of social media platforms and content types you need to pay attention to as we move into 2024.This episode covers:Is Instagram dead?;Can LinkedIn shake off its Boomer Dad vibe to become a “Daddy”?;The content types you need to focus on - including UGC and long (short...2023-11-2748 minMad Marketing MumsEP 42. How To Make an Impact on Social Media in 2024 - Summary of the Sprout Social Index™We read The Sprout Social Index™ so you don’t have to!What is the Index? It’s an annual report created on behalf of Sprout Social (a social media management software provider) that outlines key social media trends and data that you can use to inform your marketing strategy and business decisions. The 2023 report is a compilation of survey responses from 1800 consumers and 900 marketers to determine how consumers feel and where marketers can make the most impact on social media.In this episode we summarise the key tak...2023-11-1938 minMad Marketing MumsEp 41. How to Spot a Scam and Keep Your Meta Accounts Safe From Phishing AttemptsWith the rise of Meta platforms like Instagram and Facebook, scammers are becoming increasingly sophisticated. Recently Clem received a scam message that looked incredibly legitimate and we spent almost an hour discussing whether or not the message was real. Likewise, Kryshla received an email with a prompt to finish updating her password - which she nearly clicked on before double checking its legitimacy.This may have happened to you too?If so, you're not alone. According to the latest Targeting Scams report, Australians lost a staggering $3.1 billion to scams in 2022. That's an 80% increase c...2023-10-2923 minMad Marketing MumsEp 40. 7 Ways Marketing Your Business is Like Having a ToddlerDo you ever feel like getting people to click on your well-crafted call-to-action or watch the Reel you spend hours creating is as tough as getting your toddler to eat their veggies? If so, this episode is tailor-made for you! Today we’re diving into the 7 unexpected similarities between marketing your business and parenting a toddler.From constantly repeating yourself to managing temper tantrums, this tongue-in-cheek episode is sure to tickle your parental funny bone.This episode covers:The benefits of repetition and consistency in your marketingHow to create simplicity in...2023-10-2327 minMad Marketing MumsSleaze-free Strategies to Make the Most out of LinkedIn for Your Service-Based BusinessPLEASE NOTE: We had a number of technical issues with this recording and it is a little jumbled in parts. Ella does share a lot of great tips so it's worth a listen.______LinkedIn - you either love it or hate it, it seems. Regardless of personal preference, there’s no denying the potential this powerhouse platform has to offer small businesses.According to the annual Digital Trust Report by Business Insider Intelligence, LinkedIn was the most trusted social media platform for 5 years running, up until 2022 when Pinterest took the top spot (we all...2023-10-1552 minMad Marketing MumsBiohacking Your Business: Syncing Work and Your Cycle to Double Your Energy and Focus with Tanessa ShearsThis one’s for the ladies… As a small business owner you know that growing a business goes beyond creating funnels, creating content, or running ads. It's also about consistently showing up to your desk with energy, a clear mind, and focused thinking. Yet, as a woman, your cycle can put your productivity through the ringer! Your health and brain are your greatest assets and can deliver the best ROI for your business. Understanding how your biological and energy cycle works can lead to enhanced productivity and efficiency.However many entrepreneurs overlook their health and menta...2023-10-0843 minMad Marketing MumsAI and The Tools That Businesses Cannot Live Without with Austin ArmstrongIf you've been hanging with us for a bit, you'd know we always harp on having a game plan before diving headfirst into the content sea for your business. But there comes a time where you have to start thinking about the tools that you want to use to implement that killer strategy that you've been working so hard on. That's another hurdle so many small business owning parents face. How do you decide which too to use to streamline your content creation and posting? How are you going to do this while also making su...2023-09-1748 minMad Marketing MumsHow to Create a Content StockpileSchool holidays are upon us and the silly season is fast approaching! Yup. Already! You know what that means. That time of year when we don’t know which way is up, and on top of business and daily life, there’s parties, presents and tempers to handle before the after-Christmas lull.As the hustle and bustle ramps up before holiday breaks or big events, let's make sure your marketing is one less hat you have to wear. This way, you can catch a breather and focus on the other million things on your plate witho...2023-09-1025 minMad Marketing MumsMarketing Your Business During Tough Economic Times with Fi JohnstonMarketing is a non negotiable in your business at the best of times however, when times are tough, it is often the first thing to get slashed from business budgets.As we record this episode, there's a lot of talk in the media and on socials about the economy - including cost of living pressures, inflation, and interest rate hikes that are putting pressure on families and businesses alike.It's hard to avoid the doom and gloom right now.If you’re feeling the pinch in your business, you may feel te...2023-09-0343 minMad Marketing MumsSEO In A Changing Online Landscape: Getting Found on Google in 2023You know the importance of SEO - Search Engine Optimisation - for your small business, but how much time and attention have you been giving it? In this episode we are joined by website and SEO expert, Karlie Plowman (AKA Techno Bird) to discuss what SEO looks like in 2023 - moving into 2024 - what you need to focus on.This episode covers:Common SEO mistakes you may be making (and how to fix them)How SEO has changed in recent yearsHow AI is stirring the SEO potThe 'must-have' SEO elements y...2023-08-1542 minMad Marketing MumsHow to run a successful business and banish parental guilt with Kate ToonIs there a way to create a successful business and never feel like the worst parent in the world ever again? Yes, there is!Most parents don’t want to build a global empire or make a gazillion dollars a year. They just want to earn a decent income and have time to read their kids a bedtime story without having a meltdown in the process.Yes, we know running a business can be rewarding. However, it can also seep into every life crack, eat up your energy and leave you exhausted, stressed and snapping at...2023-08-1139 minMad Marketing MumsAsk Us Anything: Mad Marketing Mums EditionThis week, we’re spicing things up a bit and doing the marketing mambo YOUR way! We put a little call out a few weeks ago and said, hit us up with your marketing questions, let us know what it is that you want to know. Here's what we're going to go through -- How we plan our marketing for ourselves and clients- How we determine what to focus on each month- Which marketing heavy weights and newsletters we read to keep up with changes in the marketing field- Our th...2023-08-0637 minMad Marketing MumsUnlocking the Game Plan: How to run a successful online competition for your business with Suki Van KHave you ever run a competition in your business only for it to absolutely bomb, or you ran a competition, received a ton or entrants only to gain zero clients or customers afterward.Or maybe just the thought of running a competition for your business has you running to the hills.Anyone can run a competition, but running a competition with purpose and thinking strategically about why you are running a competition is a whole different ball game.And that’s exactly what we’re going to be talking about today on the Mad...2023-07-3045 minMad Marketing MumsNail Your Messaging with Audience Research with Nadine Nethery from CanDo! ContentHow well do you know your audience? Whether you’ve been in business for 20 years or 20 minutes, understanding your audience is the first essential step for product development, shaping your messaging and targeting your marketing efforts. In this episode we’re joined by copywriter and brand messaging strategist, Nadine Nethery from CanDo! Content, to discuss the importance of audience research and why sense checking your audience should be a REGULAR practice in your business.Nadine shares a ton of practical tips and processes that you can apply to your business right away...2023-07-2340 minMad Marketing MumsThe B2B Marketing Puzzle: Rethinking SMART Goals, an interview with Jade TambiniWe’ve all heard it before. It’s on nearly every single marketing 101 course, website, lead magnet and even blogs and tick-tock. The key to any successful marketing strategy is having your plan, your goals, your objectives in place first before you execute. And more likely than not, if you’ve done that marketing 101 course, downloaded that lead magnet or read that blog, you’ve heard what a SMART goal is. But what if we told you for B2B businesses, SMART goals are not so smart? And in fact, the way you are using t...2023-06-251h 35Mad Marketing Mums3 Simple Steps To Generate Hundreds Of Content Ideas For Your BusinessDo you struggle to come up with content ideas? If you’ve ever sat there, staring at a blank screen and blinking cursor thinking “I don’t know what to post!” this episode is for you.We are going to take you through a simple, 3-step process you can use to generate RELEVANT content ideas for your business - that you can use for social media, email marketing, blog posts, you name it! This is the exact process Kryshla teaches inside Instagram Unpacked - her signature course + group coaching program - to help her stude...2023-06-1838 minMad Marketing MumsMake Your Website A Dream Client Magnet: Strategic Design and Copy Tips to Try TodayYour website is arguably your hardest working salesperson; Selling your products or services 24/7. It never takes sick days, or vacations and you probably only pay it once a year!What your potential clients see, read, hear and experience during the first few minutes on your website determines whether they fall more in love with you and your business or bounce over to a competitor.For this episode we brought in the big guns; Megan Gersch and Lauren Tassi - the web design and copywriting duo behind the Your Sparkly Brand podcast...2023-06-1139 minMad Marketing MumsUnleashing the Power of Repurposing with Hani Mourra of Repurpose.ioIf you’re a follower of our podcast, chances are you're a parent, juggling childcare with your business “baby”. Time is a luxury you can't afford to waste. Some days you feel like a Super-mum or dad and on other days your plans go right out the window and you’re scrambling to write an Instagram post with one hand, cooking dinner with the other while your kids scream wildly in the background.This is one of the many reasons why we, at Mad Marketing Mums, we’re such strong believers in repurposing content. 2023-06-0446 minMad Marketing MumsBudget-Friendly Ideas To Get Your Small Business SeenAre you new to business? Or running a tight ship budget-wise? In this episode we’re sharing budget-friendly ways to market your small business - with free and low-cost ideas that you can use at any time to boost your brand awareness and get in front of potential new customers or clients.This episode covers:Marketing on social media - from Facebook groups to optimising your personal profile;Leveraging personal and professional relationships - and why it's a good idea to make friends with a hairdresser; plusNetworking - online and off - to improve your business' vi...2023-05-2833 minMad Marketing MumsFrom School Plays to Online Stages - Embracing your True Self in the Online Spotlight, an interview with Lisa Kroesche BoyceAs a parent in business, you might feel the pressure to perform on the online stage, similar to how your kid might feel during their school recital. They sort of know the steps, they know they have to do this dance, but they might not feel like they deserve a spot on stage because their routine isn’t perfect or as good as other kids in the class.But here's the thing: you don't have to be a flawless performer to make an impact. Just like our kids, your genuine presence can shine through. Think of it as...2023-05-2159 minMad Marketing MumsHow to Avoid Red Flag Clients With Your Marketing 🚩Have you ever worked with the wrong client? It can be painful for all involved when there’s a clash in values, working style or personal boundaries.This problem is common among service providers (especially early on in their business) who may, despite the red flags, proceed to work with wrong-fit clients for financial reasons or due to a lack of confidence to push back when it doesn’t feel right - resulting in feeling drained, wasted time, or reputational damage.This episode kicks off with an anonymous post Clem saw in a Facebook group from...2023-05-1424 minMad Marketing MumsFrom One Idea, Many Creations: The Recipe for Repurposing Content in Your Marketing StrategyAs a busy parent running a business, there are some routines that we have ingrained in our household that just make sense. For example, that delicious Sunday roast can be remade into some pretty darn good dinners throughout the week. We all have those tried and true recipes that take that Sunday roast and turn it into a completely different and equally delicious dish.Repurposing content is just like turning that roast into a few more quick dishes we rely on to keep our bellies full and save us a bit of time in the evening. You...2023-05-0744 minMad Marketing MumsIntegrating ChatGPT into Your Digital Marketing Strategy: Expert Insights from Dennis YuUnless you've been living under rock, you've probably heard of ChatGPT - the AI chatbot taking the world by storm for its ability to create content for social media, your website, blog, videos... you name it! ChatGPT can generate virtually anything in a matter of seconds.In fact GPT is so valuable that Microsoft are investing 10 billion dollars into open.ai - the business behind ChatGPT - with plans to incorporate AI into their Microsoft Office Suite, Bing and other tools and platforms. But with great power comes great responsibility 😉 and the potential for...2023-04-3054 minMad Marketing MumsConquering Stage Fright: How To Set Yourself Up For Live Video Success.Does the thought of going live on social media fill you with a sense of impending doom? If so, listen up. Going live can boost your engagement, grow your following and get you more leads and sales but, while simple, going live is not always easy. In this episode we are joined by Live Video Strategist, Janine Cummings from Video For Bosses, who will be sharing her wisdom and advice to show up on camera with confidence.Janine helps female business owners master their mindset to overcome their fear of live...2023-04-0243 min