Shows
2X eCommerce PodcastWhy B2B eCommerce is BOOMING – Lessons from Carrier a $20B Climate Tech Giant! → Steven DuranIn this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Steven Duran, Head of Global Commerce Strategy at Carrier Global, to explore how the $20B climate solutions leader is revolutionizing B2B e-commerce.Steven shares:How Carrier reduced B2B e-commerce costs by 90% and cut implementation time from 12 months to 30 days using Shopify.The challenges of modernizing legacy systems (yes, fax orders are still a thing!) and creating seamless, touchless commerce experiences.Why aftermarket services and IoT (like Carrier’s Abound platform) are driving massive growth opportunities.The secret behind Carrier’s One Comm...2025-02-1142 min
2X eCommerce PodcastAmazon Wholesale Secrets: How to Find Suppliers & Scale to Millions → Corey Ganim🚚 ABOUT COREY GANIM:Corey Ganim is the host of the Amazon Wholesale Podcast and the creator of The Wholesale Network, a growing community of 200+ Amazon sellers. He specializes in high-volume purchasing strategies and supplier negotiation, helping sellers maximize profits and avoid costly wholesale pitfalls. Join Corey's Wholesale Community here 👉 https://bit.ly/3EoZZCN(00:00) - Amazon Wholesale Secrets: How to Find Suppliers & Scale to Millions → Corey Ganim
(03:29) - Overview of Guest's Businesses
(04:28) - The Wholesale Network Community
(06:10) - Amazon and Other Selling Channels
(06:36) - Product Categories and Group Buys
(07:43) - Guest's Origin Story
(10:41) - Starting...2025-02-0450 min
2X eCommerce PodcastFrom $200K to $4M in 3 Years 🦷 How This Dentist Couple Crushed Kickstarter, Amazon & IP Wars → Brynn Snyder🦷 ABOUT BRYNN SNYDER:Co-founder of Slate, mom of 5, and “dental interpreter” on a mission to make oral care life-saving, not life-draining. With her dentist husband Danny, they’re proving niche brands can SCALE by solving real health crises.(00:00) -
(00:34) - Introducing the 2X eCommerce Podcast
(03:56) - How Slate Electric Flosser Works
(06:15) - Challenges and Successes in Product Development
(20:18) - Funding and Launching Slate
(22:39) - Navigating Manufacturing and Iterations
(24:58) - Growth and Future Plans for Slate
(27:35) - Scaling from Kickstarter to $1M
(27:55) - Building Trust with Dental Professionals
(29:31) - Expanding Sales Channels: Amazon and Beyond
(30:18) - Protect...2025-01-2853 min
2X eCommerce PodcastScorecards: The Key to Accountability and Managing High-Performing eCommerce Teams → Matt PutraMatt Putra is the founder of Eightx and a seasoned fractional CFO with a proven track record of helping over 60 eCommerce and CPG brands scale profitably. With experience across the US, UK, Canada, and Australia, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. His innovative approach includes using scorecards and AI to maximize ROI and improve team efficiency.(00:00) - Introduction to Fulfillment Center Issues
(00:22) - The Importance of Scorecards
(00:34) - 2025 Business Strategies
(00:55) - Podcast Introduction and Guest Welcome
(01:18) - Meet Matt, the Fractional CFO
(03:39) - Matt's...2025-01-2142 min
2X eCommerce PodcastThe Playbook for Breakthrough Growth in 2025 → Dr. Rebecca HomkesDr. Rebecca Homkes is a global high-growth strategy expert, lecturer at London Business School, and faculty member at Duke Corporate Education. With a background in economics from LSE, Rebecca advises leadership teams across industries, helping them execute breakthrough growth strategies that navigate uncertainty and deliver transformative results.(00:00) - Dr. Rebecca Homkes
(01:51) - Meet Rebecca Homkes: High Growth Strategy Expert
(04:52) - Understanding Breakthrough Growth
(06:08) - Embracing Uncertainty as a Growth Opportunity
(11:58) - Learning Velocity: The Key to Thriving
(19:02) - AI and Value Creation in 2025
(23:08) - Proactive Survival Strategies
(25:15) - Building a Strong Foundation for Growth
(25:56) - Tracking...2025-01-1346 min
2X eCommerce Podcast2025 eCommerce Predictions: 25 Things to ExpectSubscribe to our Newsletter → https://subscribe.2xecommerce.com/---In this episode of the 2X eCommerce Podcast, we dive into 15 key predictions shaping the future of eCommerce in 2025. From the rise of TikTok as a discovery and shopping engine to the increasing role of AI in Meta’s advertising ecosystem, host Kunle Campbell provides actionable insights for brands to stay competitive. Emerging trends like WhatsApp commerce and Google’s Gemini AI are also discussed, highlighting shifts in consumer behavior, creative strategy, and platform innovations.(00:00) - Introduction and Overview
(01:08) - TikTok Predic...2025-01-0617 min
2X eCommerce Podcast6 Essential Actions to Win Q1 and Crush 2025 → Kunle CampbellApply to the ScaleUp Blueprint: 2025 Edition here: https://2xecommerce.notion.site/14ade6fc810c80a6b00fceedab3a9289?v=14ade6fc810c80d0944d000cffc3c811&pvs=4📧 Subscribe to Our Conscious Commerce Newsletter:https://subscribe.2xecommerce.com📚 Get a Copy of the host, Kunle’s Book: E-Commerce Growth StrategyAmazon: https://amzn.to/3ybY6WSWalmart: https://bit.ly/3swOuDeKogan Page: https://bit.ly/44DylLnBarnes & Noble: https://bit.ly/3Pgd4B4WHSmith: https://bit.ly/4bfr9r3Strategic Actions for a Profitable Q1: eCommerc...2024-12-1814 min
2X eCommerce PodcastScaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin IštvanićIn this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers...2024-12-1052 min
2X eCommerce Podcast$40M in 5 Years: The Profit-First Obvi Playbook for DTC and Retail Domination → Ronak ShahIn this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Ron Shah, co-founder of Obvi, a successful collagen brand that has profitably grown to a $40 million business in just five years. Ron shares the strategic shifts from direct-to-consumer (DTC) to retail, insights on user-generated content (UGC) and community building, and the importance of lean operations. He discusses the learnings from their presence in major retailers like Walmart and emphasizes the role of micro-influencers and loyal customers in their marketing strategy. The episode offers valuable lessons on navigating the challenges of the evolving eCommerce landscape and building a profitable...2024-12-0346 min
2X eCommerce PodcastHow to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. PradeepHarnessing Neuroscience and AI for eCommerce Success with Dr. A.K. PradeepIn this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Dr. A.K. Pradeep, a leader in consumer neuroscience and AI, to explore how understanding non-conscious consumer data can revolutionize eCommerce operations. Dr. Pradeep delves into applying neuroscience principles like the rule of threes, converting purchase pain into pleasure, and utilizing category-busting metrics to enhance consumer engagement and conversion rates. He also discusses the significance of mass personalization in advertising and practical strategies for leveraging Gen AI to resonate with consumers...2024-11-2650 min
2X eCommerce PodcastHow to Land Top Media Features Without Hiring a PR Agency → Gloria ChouThis episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal insights from her unconventional journey into PR and offers free resources to help entrepreneurs start their own PR efforts. The conversation highlights the value of persistent, strategic pitching and leveraging trends and seasonal relevancy to...2024-11-1942 min
2X eCommerce PodcastHow to Automate and Streamline Your Shipping Processes for Growth → Gitika Jain of ShipAccelSubscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep456/Optimizing eCommerce Shipping with ShipAccel: Insights from Gitika on Streamlining OperationsIn this episode of the 2X eCommerce podcast, host Kunle Campbell converses with Gitika from ShipAccel, a new eCommerce platform launched by Pitney Bowes. They discuss how ShipAccel addresses the unique shipping needs of small to medium businesses (SMBs) and larger enterprises by offering both user interface and API solutions...2024-11-1237 min
2X eCommerce PodcastHow to Optimize Your eCommerce Team with High-Level Outsourcing → Ian MyersSubscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownotes available on: https://2xecommerce.com/podcast/ep458/In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ian, the founder of Oceans, a platform that helps eCommerce brands outsource high-level roles like marketing, operations, and finance to top talent in Sri Lanka. They discuss the advantages of tapping into Sri Lanka's highly educated and skilled workforce, the impact of AI on outsourcing, and practical steps...2024-11-0542 min
2X eCommerce PodcastThe Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar VoynovSubscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownotes available on: https://2xecommerce.com/podcast/ep457/In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insights into effective ad creative strategies for eCommerce brands. The discussion covers the importance of founder story videos, problem-solution content, and strategic use of UGC and static images to boost ad performance. Lachezar highlights the success of Loop Earplugs in catering to different...2024-10-2951 min
2X eCommerce PodcastHow Nift Offers Consumer Brands A New Way to Acquire Customers at Scale → Elery PfefferSubscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep456/In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Elery, the founder of Nift, to discuss an innovative alternative to traditional advertising platforms like Meta. They explore how Nift offers eCommerce brands a scalable way to acquire highly engaged, high intent customers by leveraging a network of premium consumer apps to match brands with potential customers...2024-10-2245 min
2X eCommerce PodcastTurning Operations into a Profit Center → Kunle CampbellSubscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep455/In this episode of the 2X eCommerce podcast, host Kunle Campbell delves into operational efficiency for scalable eCommerce businesses. The discussion covers the pros and cons of warehouse fulfillment vs. third-party logistics (3PL), offering insights into choosing the right 3PL partner. The episode also explores supply chain optimization, highlighting supplier sourcing, inventory management, and diversification. Automation is emphasized, with tips on automating...2024-10-1516 min
2X eCommerce PodcastHow to Win this Q4 → Kunle CampbellSubscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep454/In this episode of the 2x eCommerce podcast, host Kunle Campbell discusses strategies for e-commerce businesses to win during the critical fourth quarter. With major retailers like Amazon, Walmart, and Target launching early holiday deals, the importance of starting sales early is emphasized. The episode offers eight actionable tips on maximizing profitability: starting early and engaging VIPs, focusing on profitability through smart...2024-10-0815 min
2X eCommerce PodcastHow to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle CampbellSubscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep453/S9 EP54:In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into marketing efficiency, a critical component of growing an eCommerce business sustainably. He introduces the “PROFIT Framework,” a strategic guide designed to help businesses maximize returns on their marketing investments by focusing on profitability. Kunle breaks down each aspect of the framework, including understanding your marketing efficiency rati...2024-10-0125 min
2X eCommerce PodcastProduct Innovation Deep Dive: How to Develop a Best-Selling SKU → Kunle CampbellSubscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep451/S9 EP53:In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into the first pillar of scaling e-commerce brands: product innovation. The episode provides actionable insights on developing and refining a bestselling SKU, emphasizing the importance of market-driven product development. It covers strategies for established operators to enhance their top-performing products and advises newcomers to create minimum viable...2024-09-2427 min
2X eCommerce PodcastThe New Playbook for Scaling Health & Wellness eCommerce Brands in 2024 → Kunle CampbellSubscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep450/S9 EP53:In this episode of the 2x eCommerce podcast, host Kunle Campbell explores the key pillars for scaling e-commerce brands in 2024 and 2025. He discusses the importance of product innovation, efficient marketing, and streamlined operations, using examples from leading brands like Seed Health, Athletic Greens, and Mudwater. The episode dives deep into strategies for product development, community-building via influencers, retention techniques...2024-09-1735 min
2X eCommerce PodcastFrom $10M → $20M: How Tiege Hanley Doubled Revenue While Staying Profitable → Kelley Thornton, CEOSubscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep450/S9 EP52:Kelley Thornton is the co-founder and CEO of Tiege Hanley, a direct-to-consumer men’s skincare company that focuses on simplifying skincare for men. With a background in entrepreneurship and marketing, Kelley has led Tiege Hanley to become a multi-million-dollar business, with a significant presence in both DTC and emerging platforms like TikTok Shop. Under his leadership, the company continues to...2024-09-101h 03
2X eCommerce PodcastEx-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán GallowaySubscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comS9 EP51: Kathy Guzmán Galloway is the founder and CEO of The Clarity Wizard, a consultancy dedicated to mastering the art of brand positioning. With over 20 years of experience, Kathy has honed her expertise in marketing with both Fortune 500 companies and dynamic DTC brands, transforming their strategies to create meaningful connections with consumers.Kathy is a champion of mastering your "Brand Fundamentals"—Positioning, Purpose, Mission, Values, and Identity. Thr...2024-09-031h 02
2X eCommerce PodcastCutout 8: Building a Barbecue Brand that Keeps Customers Coming Back → Kosmo KhosraviIn this episode, Kosmo Khosravi, Founder and CEO of Kosmo’s Q, shares how he built a thriving barbecue spices brand by focusing on customer retention and personal values. Kosmo discusses the importance of meeting customers where they are, creating products that keep them coming back, and the pivotal moment that led him to pursue his passion full-time. Tune in to learn how Kosmo turned Kosmo’s Q into a leading name in the American barbecue scene.Full episode: S7:E13 | From $500 to $50M+: The Story of Kosmos Qhttps://2xecommerce.com/podcast/ep355...2024-08-3005 min
2X eCommerce PodcastCutout 7: Why Community-Driven Brands Are Disrupting Traditional Markets → Oren SchaubleIn this cut-out edition episode, Oren Schauble, creator of Product People, explores the power of product innovation and 9-figure M&A roll-ups in driving business growth. Oren shares insights on how global sourcing, niche product development, and strategic mergers can help entrepreneurs build and scale successful businesses. Tune in to learn how to navigate market trends and create standout products in today’s competitive landscape.Full episode: S7:E16.https://2xecommerce.com/podcast/ep358/Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and th...2024-08-2906 min
2X eCommerce PodcastCutout 6: How to Build a Polarizing Brand that Drives $40M in Revenue → Alex NeistIn this cut-out edition episode, Alex Neist, founder of Hostage Tape, shares how Meta ads, strategic branding, and influencer collaborations drove his company to $40M in revenue by year three. Alex discusses the importance of creating polarizing brands, iterating on creative strategies, and leveraging different ad types to capture various customer segments. Tune in to learn actionable insights for scaling your e-commerce brand.Full episode: S9:E35 | $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape’s Success → Alex Neisthttps://2xecommerce.com/podcast/ep444/Sign up to...2024-08-2806 min
2X eCommerce PodcastCutout 5: How Strong Branding and UX Can Weather Economic Storms → Nirav ShethIn this cut-out edition episode, Nirav Sheth, CEO and founder of Anata, discusses the importance of audience segmentation and investing in user experience (UX) to drive brand growth. Nirav shares insights on how leading brands navigate economic challenges by balancing strong branding with innovative growth strategies. Learn how segmentation and effective UX can help your brand stay resilient and thrive.Full episode: S9:E15 | 2024 eCommerce Predictions, what to expect → Nirav ShethSign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mi...2024-08-2704 min
2X eCommerce PodcastCutout 4: Amplifying Influencers' Posts with TikTok Spark Ads → Nadia BubennikovaIn this cut-out edition episode, Nadia Bubennikova, Head of Agency at Famesters, delves into how brands can effectively utilize TikTok's Spark Ads to boost their performance marketing efforts. Nadia shares insights on leveraging influencer content and precise targeting strategies to drive sales and build brand awareness on the platform. Tune in to learn actionable tips for maximizing TikTok's advertising potential in the e-commerce space. Full episode: S9:E34.Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders....2024-08-2607 min
2X eCommerce PodcastCutout 3: The 1.7-Second Rule: Capturing Mobile Shoppers Before They Swipe Away → Sabir SemerkantIn this episode, eCommerce expert Sabir Semerkant reveals why the first 1.7 seconds of a mobile shopping experience can make or break your sales. Learn how to optimize your site for mobile-first customers, focusing on performance and user experience to ensure you capture their attention before they swipe away. Discover actionable strategies to improve your conversion rates and drive more revenue by designing with mobile shoppers in mind.Listen to the full episode here: https://2xecommerce.com/podcast/ep433/Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce...2024-08-2306 min
2X eCommerce PodcastCutout 2: Building a Highly Engaged Community → Phil HadfieldIn this episode, Phil, the Co-founder of Holme & Hadfield shared how he has created a highly engaged Facebook community that's the backbone of his brand’s success. We dive into strategies for involving your audience at every stage, from product ideation to final launch. Learn how real-time feedback and strategic surveys can boost your confidence in new product releases and drive your Amazon sales to new heights. Full episode here: https://2xecommerce.com/podcast/ep430/Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the...2024-08-2107 min
2X eCommerce PodcastCutout 1: Leveraging AI for Creative Direction in Meta Ads → Depesh MandaliaIn this cutout episode, Meta Ads expert Depesh Mandalia shows you how AI can be a game-changer in driving your creative direction. He breaks down how AI tools can simplify your video script creation, boost your ad performance, and provide you with crucial data insights to take your campaigns to the next level. Don’t miss these valuable strategies—lListen to the full episode at https://2xecommerce.com/podcast/ep424/.Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary lead...2024-08-1906 min
2X eCommerce PodcastAugust Update → Kunle CampbellIn this brief episode of the 2X eCommerce podcast, host Kunle Campbell provides an update on the podcast’s schedule and his personal plans. Key highlights include:- August Break: Kunle will be taking the rest of August off to recharge and spend time with family.- Importance of Rest: Emphasis on the importance of sleep and mental health.- Interim Content: Short episodes will be released every three days, featuring key clips from past episodes.- September Preview: Upcoming focus on Q4 planning, Black Friday, and Cyber Monday strategies.- New Newsletter: In...2024-08-1605 min
2X eCommerce PodcastHow to Effectively Leverage Etsy as an eCommerce Sales Channel → Dylan JahrausDylan Jahraus is a seasoned e-commerce expert and successful Etsy seller, with multiple 7-figures in sales on the platform. Dylan has a background in corporate e-commerce at Zappos and Zulily, she now empowers thousands of Etsy sellers worldwide through her coaching programs, helping them achieve significant sales growth.Dylan Jahraus’ Free Webinar: Dylan offers a free webinar that targets profitable customers on Etsy and provides actionable steps to increase traffic and sales within the first 30 days on the platform.Sign Up here: https://etsy.dylanjahraus.com/watch(00:00) - How to Effectively Lev...2024-07-3047 min2X eCommerce PodcastDigital Products → How Ryan Sold a Million StarsRyan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen.Guest’s Links: Website: Read the Book: How I Sold a Million StarsLinkedIn: Ryan HartConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTube(00:00) - How Ryan Sold a Million Stars
(04:10) - Introduction to Digital Product...2024-07-1640 min
2X eCommerce PodcastHow AI and Entity-Based Search are Transforming SEO → Zach BoyetteZach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work at CERN.(00:00) - How AI and Entity-Based Search are Transforming SEO → Zach Boyette
(01:29) - Introduction to the Episode
(03:14) - Meet Zach Boyette: From Pizza Shop to Procter & Gamble
(08:18) - Exciting Services: Paid Media and SEO
(09:16) - Impact of AI on Search and...2024-07-0250 min
2X eCommerce PodcastHow HatLaunch Leveraged Clearco’s Non-Dilutive Funding and Scales to $10M → Robert HammIn this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Andrew Curtis, CEO of Clearco, along with Robert Hamm and Tyler Smith from HatLaunch. They discuss leveraging non-dilutive funding to scale HatLaunch to a $10 million business.Learn how effective ad spend, strategic capital management, and automation have driven their growth. Discover the challenges and successes they've experienced, and get actionable insights into financing your own eCommerce venture. Don't miss this inspiring conversation filled with valuable tips for growing your business!📝 Shownotes for this episodeGuest’s Links: Website: Clearco...2024-06-2555 min
2X eCommerce PodcastHow Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh MandaliaIn this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimization.(00:00) - Introduction to the Episode
(00:33) - The Emotional vs. Functional Debate in Advertising
(01:43) - Deepesh Mandalia's Journey and Expertise
(04:02) - The Evolution of Deepesh's Career
(08:28) - The 5W Avatar Framework
(19:47) - Stages of Awareness in Marketing
(24:10) - Creating Effective Ad...2024-06-1857 min
2X eCommerce PodcastHow Personalized Unboxing Drives Customer Loyalty → Tyler DelarmTyler Delarm serves as the Head of Marketing at Undigital, where he spearheads efforts to revolutionize the unboxing experience for DTC brands. His extensive marketing background, which includes eCommerce and FinTech, has equipped him with unique insights into customer engagement and retention. Tyler’s work focuses on leveraging personalization to drive brand loyalty and satisfaction.(00:00) - How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm
(01:00) - Introduction to the Podcast and Guest
(02:30) - Tyler Delman's Journey to B2B Marketing
(04:42) - The Importance of Branded Packaging
(11:26) - Maximizing Customer Lifetime Value
(15:55) - Personalization in Unboxing Experiences
(20:18) - Impl...2024-06-1131 min2X eCommerce PodcastHow HatLaunch Scaled to $10M/yr Revenue with Non-Dilutive CapitalCreators & Guests
Robert Hamm - Guest
Tyler Smith - Guest
Andrew Curtis - Guest
Kunle Campbell - Host
2024-06-1156 min
2X eCommerce Podcast$40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex NeistIn this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Alex Neist, the founder of Hostage Tape, a disruptive sleep brand. Alex shares his journey from managing a SaaS business to creating and rapidly scaling Hostage Tape into a multi-million dollar business. He discusses how personal struggles with sleep and health led him to discover mouth taping, and how he used his entrepreneurial skills to fill a market gap with a unique product.Alex delves into the innovative strategies he employed, including running his own Facebook ads, even when the company was generating $14 million in revenue...2024-06-041h 32
2X eCommerce PodcastThe Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview)In this second part of the interview with Sam Piliero on the 2X eCommerce Podcast, host Kunle Campbell continues the conversation from last week, shifting focus from strategic to tactical insights. They delve into advanced strategies for optimizing Google Ads and Meta campaigns, providing actionable advice for eCommerce brands. The discussion covers Performance Max campaigns, cost caps, and mastering creative testing. Sam and Kunle also explore the synergy between Google and Meta advertising platforms, emphasizing the importance of maintaining a consistent marketing budget as a percentage of revenue. Sam shares practical tips on building content and engaging with your...2024-05-211h 08
2X eCommerce PodcastHow Automating Accounting Fuels E-Commerce Growth → Jason RichelsonIn this episode of the 2X eCommerce Podcast, host Kunle Campbell speaks with Jason Richelson, the founder of Bookkeep, to explore the critical elements of accounting tailored for the online retail space. The discussion centers on the pivotal role of accrual accounting and its necessity for accurate financial management in business operations. Jason's insights help demystify complex accounting practices and highlight their significance in the e-commerce landscape.Jason shares his extensive background that bridges software development and retail. His journey from operating a physical store to developing accounting solutions that cater to the digital economy offers listeners...2024-05-0746 min
2X eCommerce PodcastHow Dapper Boi Redefines Fashion with All-Gender Inclusivity → Vicky PascheIn today’s episode of the 2X eCommerce Podcast, we delve deep into the innovative journey of Dapper Boi, a brand at the forefront of all-gender inclusive fashion. Host Kunle Campbell engages with Vicky Pasche, the visionary founder of Dapper Boi, tracing the brand’s evolution from its roots as an androgynous apparel line to becoming a beacon of inclusivity in the fashion industry.Vicky shares the initial challenges and breakthroughs that helped shape Dapper Boi, highlighting strategic shifts in product design and marketing that catered to an expanding and diverse customer base. These strategic shifts were...2024-04-3050 min
2X eCommerce PodcastMaximising Your eCommerce Capital Raising and Funding Outcomes → Lonnie BloomIn this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Lonnie Bloom, an audit partner at Withum specializing in the e-commerce and technology sectors. Bloom recounts his journey from a budding interest in accounting to his pivotal role in navigating the financial complexities of e-commerce. He shares insights into the challenges and strategies critical for businesses in adapting to economic changes and consumer behavior shifts.The conversation then turns to the significance of audits for e-commerce entities aiming to secure investment and scale their operations. Bloom breaks down the audit process, emphasizing its role...2024-04-2340 min
2X eCommerce PodcastHow to Make Better Pricing Decisions as an eCommerce Operator → Aaron CowperIn today's episode of the 2X eCommerce Podcast, we dive into the nuanced world of eCommerce pricing strategies with Aaron Cowper, the mastermind behind ShopGrok. Host Kunle Campbell engages Aaron in a deep discussion on his evolution from a strategy consultant for global giants like PwC and McKinsey to founding ShopGrok, a pivotal force in shaping retail pricing strategies. Aaron's journey from consulting to entrepreneurship showcases a dedicated pursuit of optimizing pricing strategies to bolster eCommerce growth and market presence.Aaron delves into his initial forays into the pricing arena, highlighting his strategic moves and the insights...2024-04-1652 min
2X eCommerce PodcastHow to Transform Your eCommerce Business from Surviving to Thriving with CRO Mastery → Matthew StaffordIn today's episode of the 2X eCommerce Podcast, we dive into the intricacies of Conversion Rate Optimization (CRO) for ecommerce with Matthew Stafford, co-founder of Build Grow Scale. Host Kunle Campbell engages Stafford in a detailed discussion on the key factors that enable ecommerce businesses to grow from their initial million to over $10 million in revenue.Matthew highlights the significant role of the business owner in creating the right environment for growth, the need for precise website optimization, accurate data tracking, and a solid customer support framework. He shares insights from his experience on scaling businesses...2024-04-0944 min
2X eCommerce PodcastHow ThriftBooks Became North America's Leading Second-Hand Bookseller → Mike WardIn today's episode of the 2X eCommerce Podcast, we delve into the remarkable journey of ThriftBooks, the leading secondhand books business in North America. Host Kunle Campbell interviews Mike Ward, the Chief Innovation Officer at ThriftBooks.com, exploring the company's evolution from a startup leveraging Amazon's platform to a dominant force in the direct-to-consumer (DTC) books market. Mike shares the inspiring story of leaving his day job to join the startup, emphasizing the strategic use of technology and dynamic pricing to stay competitive on Amazon. Despite the challenges, ThriftBooks' innovative approach to pricing and inventory management propelled...2024-04-021h 02
2X eCommerce Podcast"8-D Method" that has generated over $1 billion in eCommerce sales → Sabir SemerkantOn today’s episode, Kunle is joined by Sabir Semerkant, CEO and Founder of Growth by Sabir, a program designed to maximize the growth potential of a business. The power of yes. Sabir has lived by saying yes throughout his life. His high school guidance counselor’s advice to take his second career option which is to become a computer scientist when he got discouraged by the long wait to do surgery as a neurosurgeon. When Jeff Horrowitz offered him to run his channel for Vitamin Shoppe, instead of just coding a website. Accepting the guest...2024-03-261h 35
2X eCommerce PodcastHow Shopify is Doubling Down on Enterprise Commerce → Bobby MorrisonIn this episode, Bobby, the Chief Revenue Officer at Shopify, discusses the company's growth and positioning in the enterprise commerce market. He shares his career journey and highlights the strategy behind Shopify's foray into the enterprise space. Bobby explains Shopify's architecture and offering, including the concept of composable commerce. He also discusses the top reasons why enterprises choose Shopify, such as performance, total cost of ownership, and innovation. Bobby sheds light on Shopify’s ease of use, as an important criteria for its enterprise clients, that enables marketing and operational agility; its significantly lower total cost...2024-03-1953 min
2X eCommerce PodcastHow Grip has Safely Shipped $1B worth of Perishables for DTC Brands → Juan MeiselOn today’s episode, Kunle is joined by Juan Meisel, Founder and CEO of Grip, a logistics company that handles frozen/refrigerated products all over the US smoothly and hassle-free. Juan Meisel used to work with ButcherBox, an animal-welfare-focused meat company that sources and delivers quality meat and seafood products. From $0 to $600 million, ButcherBox was able to grow and stay consistent with its mission. Eventually, Juan realized the need for hassle-free and careful handling of these products so consumers could enjoy the quality of their orders. Juan decided to create a deli...2024-03-1243 min
2X eCommerce PodcastHow Holme and Hadfield are Using Community to Power Up their Product Development Process → Phil HadfieldOn today's episode, we dive deep into the world of e-commerce, entrepreneurship, and building a brand that stands out in the crowded digital marketplace. Kunle speaks to Phil from Holme & Hadfield, a brand that has taken the e-commerce world by storm by focusing on creating meticulously designed organizers for watches, knives, and tech gear that cater to the modern consumer's desire for both functionality and aesthetics. Phil's journey is nothing short of inspirational. Starting from a realization during a sabbatical that the traditional 9-to-5 wasn't for him, to launching a brand that has now become s...2024-03-051h 04
2X eCommerce PodcastHow to Generate Awareness at Scale through Connected TV as Your #1 Top of Funnel Channel → Aditya VaranasiOn today’s episode, Kunle is joined by Aditya Varanasi, CEO of Awarity, a media agency that offers effective ad campaigns for small businesses through connected TV. Aditya Varanasi only dreamt of a stable and high-paying job so he decided to become a doctor. Little did he know that life had a different plan. He soon stumbled upon the world of digital marketing, fell in love, and built his own digital marketing agency, Awarity, and has been helping small businesses scale their ad campaigns successfully. While most businesses target social media, Awar...2024-02-2749 min
2X eCommerce PodcastThe Only 4 Page Types That Matter in Your Frontend Customer Journey → Chase ClymerOn today’s episode, Kunle is joined by Chase Clymer, Co-Founder of Electric Eye, an agency helping brands optimize their Shopify page to create memorable and impactful customer experiences. “I’m earning all of my gray hair.” From the last time he was a guest in the podcast, Chase has more insights to share regarding their work in Electric Eye. Chase shared the four-page types that are essential for a successful customer journey and how they can be used to create a seamless experience. He also discusses the importance of understanding customer behavior and using data to c...2024-02-2157 min
2X eCommerce PodcastUse this simple formula to continuously improve yourself and performance → Kunle CampbellOn today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with “good-for-you” brands. Kunle briefly shares his career journey from when he started with SEO to being the co-founder of Octillion Capital Partners and the host of the 2XE podcast. What was his secret on his ladder to success? He shares a simple formula to continuously improve yourself and your performance. He emphasizes the importance of the three tenets as a business person or even if you’re still thinking of starting a business. Kunle is talking ab...2024-02-1428 min
2X eCommerce PodcastSourcing from China: Minimize COGs and Maximize Quality → JK BeatonOn today’s episode, Kunle is joined by John Kyle Beaton, President of China Product Pros, an agency helping brands first-hand with sourcing and logistics from their local networks in China. John had always had a taste for adventure and when the opportunity came to go to China and pursue his studies, he took it and quickly fell in love with the country and decided to stay. He soon realized that he was passionate about helping brands source from China and decided to start his own agency. Along with his wife, Xiao...2024-02-061h 00
2X eCommerce PodcastPersonalization is taking what you know and doing something about it → Thomas McCutchenOn today’s episode, Kunle is joined by Thomas McCutchen, Head of Strategy for The Bear Group, an agency dedicated to provide web solutions to achieve growth for brands in different industries. Thomas McCutchen found and drove the success of Scoutside for twelve years until their continuous growth needed more than just hiring more people. The Bear Group offered more services and eventually acquired Scoutside. This acquisition allowed the company to expand its services and provide a more comprehensive offering to its customers. It also provided an opportunity for the company to grow its customer base...2024-01-3055 min
2X eCommerce PodcastFacebook Advertising in 2024 Using AI → Depesh MandaliaOn today’s episode, Kunle is joined by Depesh Mandalia, Founder & CEO of SM Commerce, a platform that seeks to aid brand owners create better ads. Depesh Mandalia had been a guest on the podcast episode 29 where he and Kunle talked about the success of his personalized children’s books. He’s back to share more of the changes that happened in his work and social media ads since then. He gave a peek into his BPM Method and updates on how his strategies have been successful and how his campaigns have evolved. Dep...2024-01-231h 04
2X eCommerce Podcast2024 eCommerce Predictions, what to expect → Nirav ShethIn this episode, Kunle Campbell interviews Nirav Sheth, CEO and founder of Anata, a premier eCommerce partner for direct-to-consumer (DTC) brands. They discuss the outlook for 2022 and 2024 in the eCommerce industry. They review the challenges faced by brands in 2023, the success factors for the 20% of brands that performed well, and the importance of focusing on lifetime value and retention. They also provide tips for Q1 strategies, including exploring wholesale opportunities and investing in user experience (UX). The episode concludes with an outlook for 2024 and a reminder to slow down and strategize.Takeaways2023 was a challenging...2024-01-1639 min
2X eCommerce PodcastWhat 2023 Taught Me → Kunle CampbellOn today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with clean health, beauty, food, and beverage brands. Kunle Campbell is a serial entrepreneur and investor. He is the Co-founder of 2X eCommerce, an eCommerce consulting agency that has helped businesses grow and scale their online sales. He is also the Co-founder of Octillion, a brand acquisition company. He is passionate about helping businesses succeed and believes that eCommerce is the future of retail. He is dedicated to helping businesses leverage the power of eCommerce to reach their goals. ...2023-12-2642 min
2X eCommerce PodcastPrinciple 5: Creative Planning and Social Ads this Q4 → Kyra RichardsOn this episode, Kunle Campbell is joined by Kyra Richards, Head of Customer Success at Motion, a creative analytics app. They discuss social advertising strategies for Black Friday, Cyber Monday, and Q4. Kyra shares valuable insights, emphasizing the importance of research, adaptability, and timely creative asset preparation. She highlights the evolving landscape of hooks and messaging, incorporating trends from platforms like TikTok. Kyra also advises leveraging TikTok for mid-funnel engagement and using its insights to enhance Meta platform strategies. --- SPONSORS: This episode is brought to you by: Tre...2023-11-0412 min
2X eCommerce PodcastCutout 002 → Outsmarting Copycats in a Ruthless Industry with Rapid InnovationIn this cutout episode, Kunle Campbell and Mike Abadi embark on a journey with Sunday Citizen, where innovation and protection collide in the world of textiles. From controlling the entire production process to staying ahead of imitations, Sunday Citizen crafts quality, softness, and eco-consciousness into each creation. Join a symphony of minds, led by the founder and their family, as they innovate swiftly and connect directly with clients to shape products. Step into a realm where quality shines as the North Star, and sustainability takes center stage, all while defying the odds of imitation. This is Sunday Citizen – where ea...2023-08-1307 min
2X eCommerce PodcastCutout 001 → A Strategic Framework for High-Growth BrandsIn this cutout episode, Kunle Campbell and Leonardo Caracas delve into the intricacies of a comprehensive growth methodology that promises to transform brands from six-figure success stories into eight or even nine-figure powerhouses. Embark on an exhilarating journey of brand transformation, where the secrets of skyrocketing from six-figure sensations to eight or nine-figure juggernauts are revealed. Buckle up as Kunle and Leonardo unravel a growth methodology that's more than just a roadmap – it's a high-octane rocket fuel for your brand's ascent to stratospheric success.--- SPONSORS:This episode is brought to you by:...2023-08-1108 min
2X eCommerce PodcastHow to Roll Out a Sustained Micro-Influencer Strategy → Cody WittickOn today’s episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship, a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world. At the tail end of 2020, Taylor Lagace, Cody’s partner and a Co-Founder of Kynship, brought us into the world of Influencer Marketing and how it was a complex ecosystem with wanna-be influencers and unengaged or fake followers. Alongside those negative intricacies, many brands have cracked the code of influencer marketing and skyrocketed their growth. In 2021, he again sat with Kunle...2023-07-3041 min
2X eCommerce PodcastSE8 EP14: How to Rewrite your Growth Story through Siloed eCommerce FunnelsOn today's episode, Kunle Campbell dives deep into the topic of rewriting your growth story in the ever-changing world of e-commerce. He highlights the challenges faced by businesses, such as declining order volumes and stagnant growth, and emphasizes the need to dig deep and find new strategies to overcome these hurdles.Kunle introduces the concept of the ideal customer profile, urging listeners to approach their businesses with a blank canvas mindset. By asking the right questions to existing customers, lapsed customers, and potential customers, businesses can uncover the motivations that drive purchases and convert them into...2023-05-0234 min
2X eCommerce PodcastSE8 EP07: The Power of a Brand-First Strategy: Our Journey After Acquiring an Amazon-First BusinessOn today’s episode is Kunle, Co-Founder of Octillion, an acquisition platform company of “clean” skincare, food, and beverage brands.On his another solo podcast, Kunle reflects on things he had learned from September 2022, when his partner in Octillion, Ayo Disu came to the podcast as a guest. Kunle and Ayo talked about their plans for Octillion and their newly acquired brands at the time, Lean Caffeine and Clean & Pure. Kunle bares the good, the bad, and the ugly in the process of growing a business or a company, from an investment that di...2023-03-1528 min
2X eCommerce PodcastS07 EP47: 2022 Reflections with my Co-founder, Ayo Disu at OCTILLIONOn today’s episode, Kunle is joined by Ayo, Co-Founder of Octillion Capital Partners, an e-Commerce acquisition company that helps in building sustainable and inclusive consumer brands. As 2022 comes to a close, Ayo and Kunle share their perspectives and reflections on the year that was. With their shared passion for sustainability and inclusivity, Kunle and Ayo reflect on their experience acquiring Lean Caffeine, a sustainable company formed in 2017. Ayo and Kunle also share the back story of coming across Lean Caffeine. Ayo emphasizes the clarity of values, direction, and criteria in acqu...2022-12-311h 03
2X eCommerce PodcastS07 EP18: How to Roll Out a Sustained Micro-Influencer Strategy w/ Cody WittickOn today’s episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship, a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world. At the tail end of 2020, Taylor Lagace, Cody’s partner and a Co-Founder of Kynship, brought us into the world of Influencer Marketing and how it was a complex ecosystem with wanna-be influencers and unengaged or fake followers. Alongside those negative intricacies, many brands have cracked the code of influencer marketing and skyrocketed their growth. In 2021, he again sat with Kunle...2022-07-2344 min
2X eCommerce PodcastS07 EP15 : How ManMade is Rapidly Accelerating Awareness and Growth with their Unique Brand Story w/ Anthony CiavirellaOn today’s episode, Kunle is joined by Anthony Ciavirella, who is one of four Founders at Manmade, a breakout, and what seems to be a culture-defining Canadian men’s essential brand.Anthony alongside his co-founders, Roberto Rebelo, Robert M, and Phil Santagata are best friends that left their careers in Finance to focus on providing men with the quality basics they need without the BS.This four founder team have ideated and built a men’s essential brand that has created quite a buzz in their country, Canada. Anthony...2022-07-021h 09
2X eCommerce PodcastS06 EP59: Octillion is Helping Commerce Founders Preserve and Build on their Brands’ Legacy at Exit w/ Ayo DisuOn today’s episode, Kunle is joined by Ayo Disu, Kunle’s Co-Founder at Octillion Capital Partners, an acquisition company looking for diamond in the rough eCommerce, direct-to-consumer, and marketplace businesses.After building a successful business, founders sometimes find themselves wanting to sell. This could be because they want to do something more meaningful for them, or because they are retiring and the next generation doesn’t want to take over, or simply because they have reached a plateau. Companies are looking to acquire businesses like these that are already...2022-02-0334 min2X eCommerce Podcast2X eCommerce TrailerThis is the trailer for 2X eCommerce Hi 2Xers - welcome to the 2x Ecommerce Podcast Show! I am your host - Kunle Campbell…. And this is The eCommerce Podcast Show dedicated to rapid growth in the direct-to-consumer ecommerce space. If you work in marketing at an ecommerce business or are a founder, I’m going to help you sell more direct-to-your-customers Each week on this podcast, I interview an expert, a founder of direct-consumer ecommerce business, or a representative from a best-in-class ecommerce SaaS product We are focused on help...2021-01-0101 min2X eCommerce PodcastS05 EP28: How DTC Floral Brand, Bouqs Grew From An Idea to $1B in Lifetime RevenueOn today’s episode, Kunle interviews John Tabis, a Co-Founder of Bouqs, a 9-figure, sustainable direct-to-consumer business serving the floral vertical. They are venture-backed with $74M+ raised and are the 7th biggest company to be featured on the TV show, Shark Tank. Kunle and John discuss Bouqs' DTC journey from ideation 8 years ago to their current omnichannel retail fluidity model. They are cut-to-order online flower delivery business with roots in sustainability. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like Col...2020-07-241h 212X eCommerce PodcastS05 EP27: Scaling DTC Facebook Ads with Product Centred Video Ad CreativesOn today’s episode, Kunle interviews Moshe Saraf, Founder and CEO of Pareto Solutions, an elite performance marketing agency headquartered in Tel Aviv, Israel. They specialise in promoting direct-to-consumer and unicorn brands such as eko, Fiverr, NectarSleep, Mixtiles, The Flex Belt, Uprightpose, Puls.com If you live in the US or the EU, chances are that you will most likely have not only seen one of Pareto's fast-paced, product-oriented ads but also purchased a product or service (like Kunle has), that the agency has promoted on Facebook or Snapchat. The focus of our conversation today was...2020-07-161h 042X eCommerce PodcastSE3 EP35: Google I/O 2018 Conference - ALL Major Announcements that will Impact EcommercePlease VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards! Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ Thank you for your continued support for the show. On this episode of the 2X eCommerce Podcast show, we are going to talking about ALL KEY announcements at the Google I/O Developer Conference 2018 that WILL AFFECT THE ECOMMERCE...2018-05-1633 min2X eCommerce PodcastSE3 EP34: Need Your VOTE: Best Online Talk Show in the Business Category (Finalist)Please VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards! Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ Thank you for your continued support for the show. --- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eC...2018-05-1404 min2X eCommerce PodcastSE3 EP25: ♺ Categories of Ecommerce Business Models ♺Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping you sell more in your online store… ----------- What Kind of eCommerce Business do you run or intend to run? Creating a compelling value proposition requires a grounded understanding of your business model. Besides building an ‘online retail’ business or ‘doing eCommerce’, you need to answer five fundamental questions, that will...2018-04-1821 min2X eCommerce PodcastSE2 EP25: eCommerce Domain Names Consider a .STOREHello! This is KUNLE CAMPBELL OF THE 2X ECOMMERCE PODCAST SHOW …THE Podcast dedicated to STRATEGIC GROWTH FOR ONLINE RETAILERS You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show I talk about: strategically choosing domain names to help grow your brand. domain name dos and don'ts Building the core of your brand using the .STORE using domain name selection for SEO
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2017-07-2417 min2X eCommerce PodcastSE2 EP22: SHOPIFY PAY & the Instant Payments Space.Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- Reducing friction and shopping cart abandonment is key on every eCommerce manager’s and store owners mind. how can I replicate an Apple Pay experience or better still a contactless card experience at checkout whilst at the same time minimising fraud? INSTANT PAY SOLUTIONS most ma...2017-07-0315 min2X eCommerce PodcastSE2 EP21: What is your BIG Idea?Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- This episode is focused on single product eCommerce businesses… that want to own a specific category. Let me give some examples of single product direct to consumer businesses that own specific categories: BELLROY.COM - back in 2010 they were firs...2017-06-2618 min2X eCommerce PodcastSE2 EP20: Instagram Fashion EcommerceHello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- This episode is based on the Bloomberg article 'Instagram Killed the Retail Store'. Kunle talks about why Instagram is the go-to resource for fashion decisions amongst millennials and Gen-Zers.
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2017-06-1216 min2X eCommerce PodcastSE2 EP19: QUALITY OF INFORMATION YOU CONSUMEHello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- Steps to solve a problem or get into something new 1. Read at 2-4 books on the subject 2. Build a virtual mastermind or round table of trusted experts (they don’t need to all meet at the same time) 3. Zero in on a few that...2017-04-1018 min2X eCommerce PodcastSE2 EP17: Categories of Ecommerce Business ModelsHello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- What Kind of eCommerce Business do you run or intend to run? Creating a compelling value proposition requires a grounded understanding of your business model. Besides building an ‘online retail’ business or ‘doing eCommerce’, you need answer five fundamental questions, that will solid...2017-03-2021 min2X eCommerce PodcastSE2 EP16: Rethinking the eCommerce Growth Triangle - The eCommerce Growth PyramidHello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be: Vertically integrated (manufacture your pr...2017-03-1318 min2X eCommerce PodcastSE2 EP16: Why Video Marketing Gives You An Edge Over Competitors (PART 2)Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: I talk about why video marketing is KEY in your marketing arsenal in 2017. You should do video marketing because it is HARD and NO ONE is REALLY Doing it except PUBLISHERS. We LIVE in a VIDEO First World - GET OVE...2017-03-0618 min2X eCommerce PodcastSE2 EP15: Why Video Marketing Gives You An Edge Over Competitors (PART 1)Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: I talk about why video marketing is KEY in your marketing arsenal in 2017. You should do video marketing because it is HARD and NO ONE is REALLY Doing it except PUBLISHERS. We LIVE in a VIDEO First World - GET OVE...2017-02-2717 min2X eCommerce PodcastSE2 EP14: Emotional Buying and Selling - How to Leverage Marketing through Paid Social MediaHello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: we cover how marketing has evolved from intent based (functional) marketing i.e. SEO, Search PPC to more emotive persona aligned paid social media marketing. Instagram and Facebook know a hUGE amount about you. ----------- PHYSICAL PROD...2017-02-2016 min2X eCommerce PodcastSE2 EP13: How to Carry Out Competitor Analysis EffectivelyHello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: we cover how to carry out competitor analysis in the following areas: business traffic SEO AdWords / Bing PPC Facebook PPC Social media Tech Stack and Logistic ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a si...2017-02-1322 min2X eCommerce PodcastSE2 EP12: The TOP SEO + CRO Conferences to attend in 2017Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: Following the previous episode on digital marketing conferences to attend in 2017 - this episode covers ecommerce conferences and expos across North America, UK, Europe and Africa. Remember that conferences are 80 percent about connecting with people and 20 percent about lea...2017-02-0630 min2X eCommerce PodcastSE2 EP11: The TOP eCommerce Conferences and Expos to attend in 2017Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: Jørgen reached out to me on Twitter asking me what ecommerce conferences (preferably a bit technical) I'd recommend he attends in 2017. I made a recommendation over on twitter and promised to broadcast a show covering the top digi...2017-01-3028 min2X eCommerce PodcastSE2 EP10: Ecommerce Metrics to Measure at each Stage of Your Sales Funnel [PART 2]Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… On this episode, Kunle covers ecommerce metrics to track at each stage of your ecommerce sales funnel: DISCOVERY: How to analyse impressions. CONSIDERATION: How to analysing inbound traffic, including what they do on your site, how they interact with email and social media engagement. REVENUE: How...2017-01-2321 min2X eCommerce PodcastSE2 EP09: Ecommerce Metrics to Measure at each Stage of Your Sales Funnel [PART 1]Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… On this episode, Kunle covers ecommerce metrics to track at each stage of your ecommerce sales funnel: DISCOVERY: How to analyse impressions. CONSIDERATION: How to analysing inbound traffic, including what they do on your site, how they interact with email and social media engagement. REVENUE: How...2017-01-1628 min2X eCommerce PodcastSE2 EP08: SCALING: through distribution - the options you haveHello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…GROWTH and SCALE GROWTH is about SCALE …think markets …think households XFactor, Dragon Den, pervasiveness There are three ways to scale your marketing and your reach: pertains especially if you sell your own products... Distribution deals on larger platform...2017-01-0922 min