Shows
The Unofficial Shopify PodcastSEO in 2025: What Still Works for ShopifyStill trying to crack the SEO code in 2025? Jeff Oxford has worked on 300+ eCommerce sites, and he’s here to share what actually works for Shopify merchants now. From why your $300 product may be killing your rankings to how AI tools can scale your SEO ops, Jeff cuts through the noise. This episode delivers a tactical, no-fluff breakdown of SEO strategy in a search landscape increasingly shaped by AI, user behavior, and smarter content.Sponsors:Zipify – Build high-converting sales funnels: zipify.com/KURTCleverific – Smart order editing for Shopify: cleverific.com/unofficialAddress Validator – Reduce delivery address errors: addressv...2025-05-2050 min
The Unofficial Shopify PodcastMeta’s AI Ads Engine Explained (Andromeda + ASC)Also available on YouTube: youtu.be/m9YTxRsosJAMeta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up.In this episode of The Unofficial Shopify Podcast, ad strategist Kurt Bullock (Produce Dept) breaks down how Meta’s new AI-driven ad system, Andromeda, is reshaping targeting, delivery, and scale. From embeddings and vectors to Advantage+ campaigns and creative testing, this is the update your ad strategy needs.Whether you’re running Facebook ads yourself or just trying to understand what your agency’s talking about, this episode gives you the clarity—...2025-05-1345 min
The Unofficial Shopify PodcastHow Smart Brands Win Top-of-Funnel in 2025Also available on YouTube: https://youtu.be/XXSr4Po30oYPaid ads are busted. SEO is back but weirder. Gen Z isn’t using Google. What now?VC Smriti Jayaraman pulls back the curtain on the Shopify brands building futuristic funnels today. We’re talking AI quizzes, voice search, digital oracles, and tech that reads your face to guess your shirt size. It’s strange. It’s smart. And it works.💡 What We Cover:Why AI search is reshaping ecommerce—and how to rank in itHow Shopify brands are using gamified funnels to capture atten...2025-04-2249 min
Firing The ManTurning Passion into Profit: The E-commerce Journey of Kurt ElsterIn this episode of Firing the Man, we sit down with Kurt Elster, founder of EtherCycle and host of The Unofficial Shopify Podcast. Kurt shares his journey from flipping Beanie Babies and Furbies on eBay to becoming one of the most trusted Shopify experts. He discusses key strategies for building and scaling a successful Shopify store, including the importance of branding, storytelling, and optimizing your website for conversions. Kurt also highlights the biggest mistakes store owners make—like neglecting their checkout page and cluttering their navigation menu—and offers practical solutions to fix them. Whether you...2025-03-2540 min
Ecomm BreakthroughThe Ultimate Guide to Building a Profitable Shopify Store for Amazon Sellers with Kurt ElsterKurt Elster, he is currently helping Shopify Plus merchants like HOONIGAN make more money at his Shopify Partner agency, Ethercycle. He is hosting a podcast with over two million downloads: The Unofficial Shopify Podcast. He is developing public Shopify apps. And he is investing, advising, or both with: Govalo, PostPilot, and other select clients and P.E. firms. Highlight Bullets> Here’s a glimpse of what you would learn…. Transitioning from Amazon to Shopify for e-commerce sales.Differences in customer acquisition strategies between Amazon and Shopify.Importance of buildi...2025-03-181h 07
Shopify1Percent - The Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers10 Mistakes KILLING Your Shopify Sales ☠️ - w/ Kurt Elster - Unofficial Shopify Podcast⭐️⭐️⭐️ SPECIAL EPISODE ⭐️⭐️⭐️
Kurt Elster and Jay Myers join forces to share their combined 40+ years of e-commerce expertise to reveal the 10 biggest mistakes destroying your Shopify sales.
The good news is, all of them are easy to fix!
This is a fun episode that provides actionable insights that don't require technical expertise but can dramatically improve your bottom line. As Jay notes, "These are conceptually simple things, but yet some of the biggest brands in the world make these mistakes."
🔑 Key Take-aways
🛒 Style Your Checkout - The checkout is your customer's final handshake. Even high-end stores forget this cruc...2025-03-1254 min
The Unofficial Shopify Podcast10 Shopify Mistakes Killing Your SalesAre you making one of these Shopify mistakes? If so, you’re losing sales. In this episode, The Unofficial Shopify Podcast host Kurt Elster teams up with Bold Commerce co-founder Jay Myers to reveal the top 10 mistakes that Shopify merchants make—some of which even big brands get wrong. From neglected checkouts to bloated main menus, they share simple, actionable fixes that can boost conversions and keep customers coming back. What You’ll Learn:The #1 checkout mistake that kills trust (and how to fix it in 60 seconds)Why most subscription models fail—and the secret to making th...2025-03-1153 min
DTC PodcastEp 477: Shopify Optimization Strategies Every DTC Founder Should Know – With Kurt ElsterSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we welcome Kurt Elster, Shopify expert and founder of EtherCycle, a consultancy specializing in optimizing Shopify stores for eCommerce brands.
https://ethercycle.com
https://www.instagram.com/kgelster/?hl=en
https://www.linkedin.com/in/kurtelster/
Kurt dives into tactical advice for DTC founders, focusing on Shopify's most underutilized features and strategies that drive conversions. Whether it's improving your store's navigation, creating high-converting landing...2025-01-2742 min
The Unofficial Shopify PodcastAvoiding CRO myths“Look, if you redesign your grocery store and I can’t find the chicken or checkout clerk I like, I’m shopping somewhere else.”How do you turn clicks into customers without falling for CRO myths? Oliver Kenyon, CEO of ConversionWise, exposes the lazy habits holding Shopify stores back and shares proven strategies to boost sales. It’s all about clarity, problem-solving, and delivering customer value—no gimmicks, just real results. This episode is packed with actionable insights to transform your Shopify store into a revenue machine.LinksOliver KenyonOliver's ConversionWi...2025-01-0745 min
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World1214: Ethercycle: Shopify Strategies to Own and Achieve Success in Your Sales Channels with Founder Kurt ElsterGrowing an e-commerce business while managing distribution channels can feel like an uphill battle. You want to scale but run into roadblocks like limited reach, high fees, or lack of control over how your products are presented. Balancing growth with maintaining ownership of your brand and customer relationships isn’t easy. Finding the right mix of platforms and strategies often becomes the key to moving forward without compromising what makes your business unique.
Kurt Elster is a Shopify expert and the founder of Ethercycle, a boutique Shopify consultancy. He has been a Shopify partner since 2011 and is known for helping e...2025-01-0436 minMarketer of the Day with Robert Plank1214: Ethercycle: Shopify Strategies to Own and Achieve Success in Your Sales Channels with Founder Kurt ElsterGrowing an e-commerce business while managing distribution channels can feel like an uphill battle. You want to scale but run into roadblocks like limited reach, high fees, or lack of control over how your products are presented. Balancing growth with maintaining ownership of your brand and customer relationships isn’t easy. Finding the right mix of […]
The post 1214: Ethercycle: Shopify Strategies to Own and Achieve Success in Your Sales Channels with Founder Kurt Elster first appeared on Marketer of the Day with Robert Plank.2025-01-0436 min
The Unofficial Shopify PodcastShopify’s New Customer AccountsTired of logging into five different portals just to make a return? Shopify says enough. Patrick Millegan joins Kurt Elster to talk about the new customer account extensions, designed to simplify logins, reduce support headaches, and make online shopping enjoyable again. It’s a step forward for UX that proves e-commerce should be easy for everyone.LinksGet all the info on what's new: Shopify Editions Winter ’25More people & links:Patrick Millegan (Senior Product Lead, Shopify)Kurt Elster (Host, The Unofficial Shopify Podcast)Keap AthleticsCleverificShopify FlowSufioUproShop PayHydrogenSponsorsZipifyCleverificOmnisendHelp...2024-12-1143 min
The Unofficial Shopify PodcastThe Black Friday Email Guide for Real-World Brands“Honestly, I think my best customers don’t even look at the discounts. They get the email, see the new pants, and just say, ‘I want them.’”Black Friday: the annual marketing frenzy brands prep for all year. Kurt Elster sits down with Colby Kane of Aviator USA, who has a refreshingly different approach. No cringe sales gimmicks, just a smart, no-nonsense plan. Colby shares his early-access tactics, simple email flows, and why staying low-key can outperform loud, constant discounting. They dig into why subtle beats loud, how to run discounts without gutting brand value, and how a straight...2024-11-1246 min
Liquid Weekly Podcast: Shopify Developers Talking Shopify DevelopmentEpisode 027 - Guest Kurt Elster on Better Collaboration Building for MerchantsIn this conversation, Karl Meisterheim, Taylor Page, and Kurt Elster discuss the challenges and strategies of collaboration in the Shopify development space, particularly focusing on working with clients and other developers.
Kurt shares his entrepreneurial journey, the origins of EtherCycle, and the importance of effective communication and documentation in development teams. The discussion also touches on the significance of partnerships, risk-taking in entrepreneurship, and the necessity of adhering to best practices in Shopify development.
Kurt also discusses the importance of streamlined communication in client relationships, the challenges of managing multiple points of contact, and the difficult but sometimes necessary...2024-10-241h 08
The Unofficial Shopify PodcastTikTok Shop Made This Stationary Store Go Viral“Most brands just send out samples and then it’s done. We go the extra mile that 99% of brands do not do.”Building a multi-million dollar business typically involves more than wedding invitations and viral TikToks. Yet for Josh Hadley, it began precisely there. In this episode, he recounts the evolution of his e-commerce brand, Hadley Designs, from a niche stationery shop to an 8-figure operation navigating the complex terrain of Amazon and Shopify. The conversation with Kurt Elster explores how TikTok Shop became a surprising growth catalyst, offering a modern twist on the age-old challenge of acquir...2024-10-2244 min
The Unofficial Shopify PodcastSHOP CAMPAIGNS: Deep DiveAlso available on YouTube: https://youtu.be/djnSFyBsB7MWe explore Shopify’s latest updates to simplify customer acquisition through its Shop Campaigns tool.Host Kurt Elster talks with Shopify's Andrius Baranauskas, Product Director for Shop Campaigns, Shopify's not-so-secret weapon for getting new customers on autopilot.Later, Nathan Onesian, Director of Ecommerce from melin, and Nick Daniels, Senior Ecommerce Manager, from OluKai spill how Shop Campaigns turned into their secret weapon for scaling fast.Key Takeaways:What is Shop Campaigns and how it simplifies customer acquisitionThe power of Shop Cash to...2024-10-0850 min
The Opportunity PodcastShopify Simplified: How to Launch, Sell, and Scale With Kurt ElsterChoosing the right eCommerce platform can be a game-changer for your business. With so many options available, it’s important to find the platform that sets you up for success. In this episode, we chat with Kurt Elster, an expert who believes Shopify is the go-to platform for any eCommerce entrepreneur. Kurt has been running a Shopify services agency for over a decade, helping store owners with theme development, migrations, and support. He’s also the host of The Unofficial Shopify Podcast and has interviewed more than 500 eCommerce entrepreneurs. Kurt shares why Shopify is not just...2024-09-171h 01
The Unofficial Shopify PodcastBoost Conversions with Build Grow Scale’s CRO Tips“Most Shopify themes are built by developers to create an online store catalog, not a converting funnel.”In this episode of The Unofficial Shopify Podcast, Kurt Elster talks with Matthew Stafford, the CEO of BuildGrowScale, about finding success in e-commerce. Stafford, who went from selling t-shirts to mastering conversion rate optimization (CRO), shares his journey and offers practical advice for Shopify store owners. He discusses how to boost conversion rates, improve site speed, and create better user experiences. Whether you’re an experienced store owner or just starting out, Stafford’s insights will help you navigate the challeng...2024-09-0349 min
The Unofficial Shopify PodcastChalet Nursery’s Shopify POS ImplementationAlso on YouTube: https://youtu.be/DcptOEqEACwJoin Kurt Elster, host of The Unofficial Shopify Podcast, as he sits down with Lawson Thalmann, CTO of Chalet Nursery, to discuss how they’ve transformed their family business with Shopify POS. Lawson shares insights into their journey from legacy systems to cutting-edge retail technology.Guest Background: Lawson Thalmann, CTO of Chalet Nursery, has been at the forefront of integrating technology into the family business. Started by his great-grandfather in 1917, Chalet Nursery is a local institution in Wilmette, Illinois. Lawson joined the business officially seven years ago, bringing a...2024-07-1227 min
The Unofficial Shopify PodcastBuying Over Building a Business"It's just a hell of a lot easier to optimize a business than to start something from scratch."Also available on YouTube: https://youtu.be/tbVh1J1sOEQDrew Sanocki has a knack for transforming struggling businesses into profitable ventures. In this episode of The Unofficial Shopify Podcast, host Kurt Elster taps into Drew's extensive experience to uncover the strategies that have driven his success. With over two decades in e-commerce, Drew shares why he often opts to buy businesses rather than starting from scratch. He reveals how this approach allows him to leverage existing asse...2024-05-2846 min
The Unofficial Shopify PodcasteCommerceFuel Live 2024In this episode, we're heading to the vibrant and bustling eCommerceFuel Live 2024 in New Orleans. Join me, Kurt Elster, for raw, unscripted conversations with some of the biggest names in eCommerce. Get ready to hear from Brett Curry of OMGcommerce, Elaine Eason at QuietLight, Eulalie Cook from Tadpull, Jimmy Kim of Sendlane, and the incredibly talented copywriter Lianna Patch. We'll also dive into insights with Taylor Holiday from Common Thread Collective, among other notable guests. This episode is all about getting to the heart of eCommerce - the unfiltered, real-world experiences and strategies from those who breathe life into...2024-03-191h 04
The Social ComplexEp 50 - E-Commerce, Social Media and How Companies Are Using Shopper Data with Kurt ElsterWhen's the last time that you bought something online? Was it something that you needed? Or something that you saw and you liked? Our ability to shop online has transformed drastically over the last two decades. Even the ads that we are targeted with today are vastly different than they were five years ago. And as a consumer, the way in which we shop and the access that we have at our fingertips has never been more abundant than it is today. But how has this transformation in this space happened so rapidly? And where is it going next...2024-03-0544 min
The Unofficial Shopify PodcastShopify Editions Winter '24Join Kurt Elster and a panel of Shopify experts as they delve into the Shopify Editions Winter '24 announcements. Our panelists, including Kim Samuelsen, Jay Larson, and John Festa, break down the latest Shopify features and updates, offering a deep dive into the new 2000 variant limit, combined product listings, B2B enhancements, and the transformative power of AI in e-commerce.These updates are the tools you need to keep your brand ahead of the curve. This episode's a deep dive into all that and more, with insights from folks who really know their stuff. Worth a listen...2024-02-0644 min
Honest EcommerceBonus Episode: Using Migration For Improvement and Modifications with Kurt ElsterOne of the most highly regarded independent consultants in his industry, Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his ecommerce agency Ethercycle. With two million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast.In This Conversation We Discuss: [00:55] Intro[01:55] Compare platform to Shopify before migrating[02:51] Figure out why you want to migrate[03:45] New things acquired after migrating to Shopify[04:44] Migrating helps you reconsider and review things[05:26] Maximize migration & explore change opportunities[06:40] Prioritize customer service over mino...2023-12-2841 min
Click To BuyThe Art of Holiday Promotions ft Kurt Elster | Episode 10As the holiday season approaches, every eCommerce brand faces the challenge of standing out during Black Friday and beyond. In this episode of Click To Buy, Kurt Elster, host of the Unofficial Shopify Podcast and Senior Ecommerce Consultant, gives valuable advice on maximizing Black Friday sales, extending holiday promotions, and navigating eCommerce challenges for a successful holiday sales season.2023-11-1432 min
The Unofficial Shopify PodcastProduct Pre-Launch PlanningIn this episode, Kurt Elster sits down with Vance, a crowdfunding expert, to explore the strategies behind successful Kickstarter campaigns. From understanding your target audience to refining your product presentation, Vance's advice is a goldmine for aspiring entrepreneurs. Whether you're new to crowdfunding or already running a Shopify store, this conversation will inspire you to take your ideas to the next level. Join the crowdfunding adventure now and learn the secrets to launching with confidence!Show LinksLaunch Accelerated Blueprint (Course by Vance)KickstarterIndiegogoCrowdfunderContent-Based Networking (Book by James Carbary)SponsorsFree 30-day trial of...2023-10-1754 min
The Unofficial Shopify PodcastProfit, Contribution Margin, & GrowthWhat's behind the profit margin? Kurt Elster and Thomas Gleeson take a reflective look at e-commerce, dissecting common mistakes and revealing the path to understanding real profits. It's a conversation about numbers, but also about strategy, innovation, and the road to success. A must-listen for those seeking clarity on calculating profits.Show LinksStore Hero - Unofficial Shopify Podcast listeners get a 20% discount and monthly calls for 3 months with the founders.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty...2023-08-2943 min
The Unofficial Shopify PodcastMastering ManyChat MarketingToday on the show, a deep dive into the ever-evolving world of chatbots. Kurt Elster sits down with Liziana Carter, navigating through the winding lanes of ManyChat's storied past, from its 24-hour glory days to its more restrained present. But beyond the tech, there's a bigger question: In a world racing towards automation, where does the human touch fit? And how do you strike the balance between the convenience of a bot and the nuance of a human? Plus, some sound advice for anyone wading into these digital waters. This is a story of technology, of change, and, most...2023-08-2244 min
eCommerce Impact PodcastKurt Elster spills everything you need to know about the 2023 Shopify Editions UpdatesThis week I sat down with Kurt Elster - the internet’s resident expert on all things Shopify. If you are wondering why to pay attention to in this latest update, and how it is all going to work - then listen up, we dive into: The most notable of the 100+ Shopify UpdatesShopify’s AI assistant- sidekick and how it will actually help you. Shopify’s AI powered tool - Shopify MagicShopify bundles native tool Native Subscriptions add-on - and how it compares to apps you might be usingOne page Checkout and its potential...2023-08-0834 min
Conversion Tracking PlaybookHow D2C Brands Can Start Podcasting to Drive Community and Conversions w/Kurt Elster (plus his hidden gems of Shopify apps)Host of The Unofficial Shopify Podcast, Kurt Elster, joins Brad Redding to share his insights on how D2C brands & marketers can get started in the booming world of podcasting to build a loyal audience. You'll learn tactical tips that save hours in production time, the mental battle through the first 100 episodes, how to measure the impact of podcasts, and a few of Kurt's hidden gems of his favorite Shopify apps and native features.Connect with Brad on LinkedInConnect with Kurt here-----We release new episodes every week that...2023-07-1232 min
Beyond The Wealth | Insights for EntrepreneursEp. 14 Kurt Elster | Podcasting: The Ultimate Tool for Outreach and Networking in the Digital AgeUnlock the Power of Podcasting and Shopify: Insights from Kurt Elster | Virtual Ventures Podcast
Join us in this captivating episode of The Virtual Ventures Podcast as we sit down with Kurt Elster, the esteemed founder of The Unofficial Shopify Podcast and a leading expert in the realm of Shopify.
In this enlightening podcast episode, we delve into the myriad benefits of podcasting and its potential to build your brand and network in the digital age. Discover the strategies and techniques that can elevate your podcasting journey and learn how to harness th...2023-07-1233 min
Beyond The WealthEp. 14 Kurt Elster | Podcasting: The Ultimate Tool for Outreach and Networking in the Digital AgeUnlock the Power of Podcasting and Shopify: Insights from Kurt Elster | Virtual Ventures Podcast
Join us in this captivating episode of The Virtual Ventures Podcast as we sit down with Kurt Elster, the esteemed founder of The Unofficial Shopify Podcast and a leading expert in the realm of Shopify.
In this enlightening podcast episode, we delve into the myriad benefits of podcasting and its potential to build your brand and network in the digital age. Discover the strategies and techniques that can elevate your podcasting journey and learn how...2023-07-1133 min
Ecommerce Coffee Break – The Ecom Marketing & Sales PodcastChatGPT: Murder Machine or Productivity Super Tool? | #201 Kurt ElsterThis episode of the Ecommerce Coffee Break Podcast features a conversation with Kurt Elster, Senior Ecommerce Consultant at ethercycle.com and host of the Unofficial Shopify Podcast. We discuss how to use AI for ecommerce marketing and ask the question if ChatGPT is a murder machine or a productivity super tool.On the Show Today You’ll Learn:Artificial Intelligence, is it a blessing or a curse?How ChatGPT can help merchants set up their Shopify storeHow to write effective prompts for ChatGPTWill there be a personalized Shopify store for every visitor in the fu...2023-06-2022 min
Believe you can because you can!Kurt Elster: E-commerce Marketing with ChatGPT (#511)E-commerce marketing can be a challenging and competitive space, and businesses are always looking for new ways to stand out and drive sales. In this podcast, we’ll be talking with Kurt Elster, an expert in e-commerce marketing, about how businesses can use ChatGPT to improve their marketing efforts. Kurt has extensive experience in the world…
2023-05-1536 min
The Unofficial Shopify PodcastHappy Bulge: Swimming Through The Waves of SuccessOn this episode of The Unofficial Shopify Podcast, Kurt Elster speaks to Jeremy Bradley, the founder of Happy Bulge Swim Co. Jeremy started his company in April 2019 and by August 2020 was pivoting to e-commerce due to global shutdowns cancelling events. With tongue-in-cheek puns and wordplay, Jeremy recounts his journey from radio host in Hollywood, to bestselling author, and now successful clothing business owner. He shares strategies for success such as appreciation for customers and content creation with focus on seasonality and being reactive. Other topics discussed include customer conversions, creativity and experimentation, understanding one's audience, and more. Tune into...2023-05-0953 min
The Unofficial Shopify PodcastSustainable Shopping through Advocate ApparelJoin host Kurt Elster and his guest, Dr. Patrick Rynne, for an episode of The Unofficial Shopify Podcast. Dr. Rynne is the founder of Waterlust—a brand that creates “advocate apparel” like UV-protective leggings and rash guards. Plus, their collaboration with SpongeBob SquarePants celebrates Paramount's sustainability efforts while honoring Stephen Hillenberg’s legacy as a marine science educator. Hear what Dr. Rynne has to say about sustainable fashion, incremental improvement approaches, product traceability and carbon neutrality. Find out why transparency and customer education are so important to Waterlust—and how they use Shopify to empower their mission. Tune into this inspi...2023-05-0251 min
The Unofficial Shopify PodcastRide Your RideListen in as Kurt Elster catches up with Brian De Groodt about his inspiring journey creating an innovative line of personalized custom cycling components for cyclists all around the world. Hear the story of how Dispatch was born after an investment in a bicycle frame manufacturer (Siren Bicycles) and get tips on key strategies that this solo founder uses.Show Linksdispatch.bike use code TECHNASTY15SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO...2023-04-2558 min
The Smart Marketer PodcastIs It The Market Or Is It Your Marketing? With Kurt Elster and Molly PittmanWhat's the Common Thread Among Successful Brands In 2023? You'll find out in this episode with the Entrepreneur behind The Unofficial Shopify Podcast. Kurt Elster talks with Molly Pittman about the unorthodox marketing strategies that set winners apart from the rest. You'll hear his thoughts on the industry, the most critical skills (and practices) for successful marketers today, the keys to storytelling, and more. "If everybody could do storytelling easily, then anyone could write a script for a TV show, movie, book, whatever. It's tough, and it gets tougher when it's not fiction". Kurt Elster YOUR ENG...2023-02-0633 min
Ecommerce Marketing SchoolHow to Keep Sales Coming in the New Year with Kurt Elster #574Shopify Expert Kurt Elster joins me today to tell us how to keep that holiday momentum going in January and February. Think it's time to take a break and let your business breathe? Kurt says that's the worst thing to do, and offers some alternatives. Follow Us on InstagramFollow Tony on TwitterFollow Kurt on TwitterSign up for Kurt's NewsletterCheck out The Unofficial Shopify PodcastTry Privy for FREE Today2023-01-2020 min
The My Wife Quit Her Job Podcast With Steve Chou428: Counterintuitive Strategies (Which Make No Sense) That Can Grow Your Sales With Kurt ElsterToday I have my long-time friend Kurt Elster on the show. Kurt is the host of The Unofficial Shopify Podcast and a Shopify store consultant. As part of his job, he often runs split tests for his clients. And over the years, he’s amassed many counterintuitive strategies that can grow your sales. Some of these make no sense but they work. Enjoy the episode! What You’ll Learn How to improve and grow your Shopify Store sales Counterintuitive learnings from running many split tests How to launch your own split tests for your store Other Resources And Books Ethe...2022-10-2451 min
The Real Heroes of Ecommerce PodcastEp.22 Don't Be Subtle on the Homepage w. Kurt ElsterIt is that time of the year… that time of the year that we hope businesses hold off on the Christmas music and decor until after Halloween.Seriously, people need the full time we allot them to enjoy their pumpkin spiced lives.But that does not mean we can wait to start getting the marketing ready for the big day(s). Kurt Elster came on the show to talk about how to get our homepages ready for the holidays, and really hammers home the idea that this is not the time of year to...2022-10-1223 min
Secrets To Scaling Your Ecommerce BrandEp 300: The Future of Brand Building with Kurt Elster of The Unofficial Shopify PodcastSend us a textCommunities start growing when your customers recognize themselves and their motivations in your brand values. Customers feeling that connection will give you the most powerful marketing channel of all - word of mouth.In this episode, Kurt Elster talks about what it is going to take in 2022 and beyond to build a brand. He also shares tons of ideas on community and what he predicts the future holds for brands.Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODE...2022-02-1631 min
The Unofficial Shopify PodcastHow Mrs. Elster gets 500+ visits/day from GoogleIn this bonus episode, Julie Elster (AKA Mrs. Unofficial Shopify Podcast) describes the free content strategy and "feedback loop" she's implemented on her Shopify store to generate 550 qualified organic visits daily to her store, all without using paid traffic or tools.Show LinksDouble Your WDWHoliday Email GuideNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe...2021-10-2822 min
The Unofficial Shopify PodcastWhat matters for the future of ecommerceKurt Elster, Emmett Shine, and Lisel Welden work with DTC brands on the daily, respectively, so you’d think they’ve heard and seen it all. From Domino's self-driving cars to Walmart’s plan to be fully self-checkout by the end of 2021, to virtual fitting rooms debuting at a time when a lot of Americans really just want to get back into the mall (you get the picture)-- we want to know their takes on what's upcoming in ecommerce.On the panel:Emmett Shine, Founder and Executive Creative Director of Pattern (FKA Gin Lane)Lisel Welden...2021-08-1736 minThe My Wife Quit Her Job Podcast With Steve Chou360: Idiotic Mistakes We’ve All Made As Ecommerce Entrepreneurs With Kurt ElsterToday I have my friend Kurt Elster back on the show. Kurt runs the Unofficial Shopify Podcast which is one of the few e-commerce podcasts that I listen to. In this episode, both Kurt and I discuss the 6 most common mistakes that we’ve all made as ecommerce entrepreneurs. We talk about the stuff that almost everyone gets wrong when first starting out including myself! What You’ll Learn Steve’s list of boneheaded mistakes Kurt’s running list of blunders How to avoid making these same mistakes with your store Other Resources And Books Unofficial Shopify Podcast Sponsors Postscri...2021-06-2254 min
The Ecommerce Influence Podcast300: 6 Ecommerce Myths Holding Your Business Back from Massive Success with Kurt Elster Misinformation is spewed left and right about nearly everything in eCommerce and it’s driving Kurt Elster and I insane. We are excited to bring you episode 300 of the Ecommerce Influence podcast and our special guest today is Kurt Elster. Kurt is a CRO expert, host of the Unofficial Shopify Podcast, and runs an eCommerce website design and development agency called Ethercycle. If you’ve been a long-time listener of the podcast, you know that Kurt is a trusted recurring guest and in this episode, we’re hoping to put a nail in the coffin of six...2021-04-2038 min
The Unofficial Shopify PodcastWhen a Pandemic Pauses Your BusinessJulie Elster (as in Mrs. Elster) joins us again for a candid update on how 2020 impacted her travel business, hosted on Shopify.Show LinksDoubleYourWDW.comPast Episode: My Wife Started a Shopify Store!Past Episode: How Julie Elster Generates 10,000 Organic VisitorsSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta Ma...2021-01-1945 min
Lucas Walker's Rolled UpAiring of Grievances with Kurt ElsterKurt Elster, host of the Unofficial Shopify Podcast helps me kick off Rolled Up and Festivus with the Airing of Grievances.In this episode, we talk about:How big Amazon isHow much Amazon spends on lobbyists, and why that's good for usThe true size of Amazon's reach, including their shipping networkSome shady and weird business practicesKurt shares what it's been like working with Jay Leno's garage, including meeting Jay!Predatory lending rates for small businesses, and the benefit of going debt free.What makes a bad podcast experience.Find Kurt on Twitter and ask to...2020-12-2339 min
Own Your CommerceKurt Elster - Shopify pioneer on how to defeat the back button and turn visitors into customersKurt Elster has been growing “unofficially” with Shopify since its infancy.
In today’s episode, the host of the one and only Unofficial Shopify Podcast talks about how his entrepreneurial spirit took him on an unconventional path to ecommerce success — and over 1 million podcast downloads.
He also covers how to ace key elements of the ecommerce experience that most stores struggle to get right, like positioning and CRO.
In addition to the Unofficial Shopify Podcast, Kurt runs a consultancy, Ethercycle, that has helped dozens of SMB merchants excel on Shopify.
Topics covered...2020-11-2552 min
The Ecommerce Insights ShowFinding and Expanding Your Audience with Kurt Elster (Ethercycle)In this episode, we talk to Kurt Elster, founder of Ethercycle and one of the most highly-regarded independent consultants in the ecommerce industry.We discuss his best advice for finding and expanding your audience, gaining a more complete understanding of your customers, and maintaining your mental health while striving to grow your business. We also clear the air on exactly what that new store speed report means and whether or not you should be concerned about your grade. Kurt is a wildly entertaining interview, so if you're interested in hearing unfiltered advice from one of...2020-11-1942 min
Perfectly Mentored with Jason PortnoyEP90: Kurt Elster: Shopify MasteryKurt Elster is one of the most highly regarded independent consultants in his industry. He's a senior ecommerce consultant who helps Shopify merchants like Jay Leno's Garage, uncover hidden profits in their websites through his ecommerce agency Ethercycle, with 1 million downloads. Kurt is also best known for hosting the unofficial Shopify podcast.On today’s episode, Kurt talks about how to turn a Shopify store into a revenue-generating powerhouse of persuasion.Topics Covered: Who is Kurt Elster? [00:20] Why Shopify? [12:22] What is the checklist that you go through with conversion rate optimization? [15:05] Wh...2020-11-0252 minPerfectly Mentored with Jason PortnoyEP90: Kurt Elster: Shopify MasteryKurt Elster is one of the most highly regarded independent consultants in his industry. He's a senior ecommerce consultant who helps Shopify merchants like Jay Leno's Garage, uncover hidden profits in their websites through his ecommerce agency Ethercycle, with 1 million downloads. Kurt is also best known for hosting the unofficial Shopify podcast.On today’s episode, Kurt talks about how to turn a Shopify store into a revenue-generating powerhouse of persuasion.Topics Covered: Who is Kurt Elster? [00:20] Why Shopify? [12:22] What is the checklist that you go through with conversion rate optimization? [15:05] Wh...2020-11-0252 min
Happy Progress Growth Podcast14. Kurt Elster - Accelerated Growth to Become a Shopify Expert and Marketing the Unofficial Shopify PodcastActionable Advice from Shopify Plus Expert, Kurt Elster from the unofficial Shopify Podcast. We discuss: As an entrepreneur, you get to define what success means to you Becoming a subject matter expert in a niche Making his online brand really stand out in a crowded space Making more money and improving conversion on your Shopify store More at happyprogress.com/kurt Kurt Elster is an Expert Ecommerce Consultant who helps Shopify store owners uncover hidden profits on their websites. He's an Agency Owner of Ethercycle & a Podcast Host of the Unofficial Shopify Podcast. One of...2020-10-3140 minEcommerce Marketing SchoolWhy Hype & Exclusivity Will Help You Win BFCM In 2020 (with Kurt Elster) #55Follow Kurt Elster on TwitterCheck out The Unofficial Shopify Podcast2020-10-1508 min
Keep OptimisingEmail Marketing: Marketing Automation tips with Unofficial Shopify Podcast's Kurt ElsterIt's always a pleasure to catch up with Kurt Elster, host of the Unofficial Shopify Podcast. Especially when we get to chat about a topic close to both our hearts - email marketing automation.Episode sponsored by Klaviyo****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt...2020-07-2935 min
Vurbl VoicesPodcasting For Lead Generation & Growing To Over 1 Million Downloads | An Interview with Kurt ElsterWelcome to Vurbl Voices.
This experimental podcast is a way for us to connect with audio creators of all stripes. From traditional interview podcast hosts, short and long form storytellers, business leaders using audio to engage their customers, poets, speakers, battle rappers, standup comics, audiobook authors, teachers and more!
On this episode, we have Kurt Elster, host of the Unofficial Shopify Podcast and founder of Ethercycle, an ecommerce consultancy that helps Shopify store owners scale their business. We dive deep into how he’s grown his podcast to over 1 Million Downloads, how to build production pr...2020-07-0336 minEcommerce Marketing SchoolWhat Shopify Merchants Need To Build A Thriving Online Business In 2020 (with Kurt Elster) [Masterclass 4]Kurt has been helping brands grow their Shopify stores with close to 300 episodes of his podcast. So why better to shed light on what store owners need to do to build a thriving business (even during a pandemic)? Kurt shares:What to do if people aren’t buying your product right now.How to get your content strategy off the ground and build an audience.Why you need to get people to a collection or a product page ASAP.The offers he’s seen work best in the last 6 weeks.Show Notes & Links:[3:08] What to do if p...2020-04-2950 minEcommerce Marketing SchoolWhat Shopify Store Owners Get Wrong With Marketing (with Kurt Elster)This show is all about helping you learn from the best people in ecommerce, and that’s why we called up Kurt Elster for our first episode. Kurt was one of the first Shopify experts out there through his consulting business (Ethercycle) where he helps Shopify store owners discover hidden profits in their websites, and he’s also been sharing his work in public for the last five years on his Unofficial Shopify Podcast, which has been downloaded over a million times (and if you really dig into his numbers you’d find that a third of those downloads came f...2020-01-2442 min
Just The Tips, with James P. Friel and Dean HollandHow to Launch a Business with THE Shopify Guy, Kurt ElsterAre you trying to launch a business or sell a product, and need some tips to help you launch successfully? Are you wondering if you should engage in email marketing? What about offering subscriptions? Kurt Elster joins us to cover how to launch a business successfully and how to engage with and grow your customer base. Don’t miss this great episode of Just the Tips! Kurt is known in the industry as “The Shopify Guy”. Before he became the preeminent Shopify expert he spent years building websites. In 2011 he started working with Shopify and found success—and a pa...2019-12-1935 min
Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!#28 - Kurt Elster - The secrets to Shopify (and succesful podcasting)You may know Kurt Elster from The Unofficial Shopify Podcast, one of the most popular podcasts on the planet, with over one million downloads. What you may not know is that Kurt is a consultant for ecommerce businesses with some great clients, and today he shares all his secrets for starting and promoting your own podcast, ecommerce and Shopify.
Show notes Kurt Elster
00:30 - Introduction Kurt Elster
04:10 - When was the starting point on your path as an entrepreneur?
08:10 - Your idea was to build your own ecommerce platform?
09:45 - How did that...2019-11-031h 14
The Unofficial Shopify PodcastNew to The Unofficial Shopify Podcast?The journey of an entrepreneur is not for the faint of heart. It takes more than just grit and determination to succeed - it takes a willingness to do things differently.That's where The Unofficial Shopify Podcast comes in.Hosted by long-time Shopify Partner Kurt Elster, this podcast is a no holds barred discussion of ecommerce growth strategy & tactics. With over two million downloads, we bring together the world's most successful Shopify entrepreneurs to share their secrets to success.But make no mistake, this ain't your average hustle & grind business bro podcast. The...2019-06-1501 min
Bringing Business to RetailHow To Optimise Your Ecommerce Site For More Sales - Kurt ElsterI love talking to industry experts, picking their brains on your behalf for their hot tips and the kind of know-how you have to pay crazy town dollars to get as a consulting client. Kurt Elster from Ethercycle just went very close to the top of my Most Enjoyable list! Kurt is a Senior Ecommerce Consultant who helps Shopify merchants (like Jay Leno’s Garage) uncover hidden profits in their websites. He very kindly took time away from his own show; The Unofficial Shopify Podcast, to chat to me on the Bringing Business to Retail Po...2019-06-0638 min
The Pitstop PodcastEp. 35 - Improving Automotive eCommerce Conversion Rate Optimization with Kurt ElsterWe sit down with Kurt Elster, one of the most highly regarded independent consultants in his industry. Kurt Elster is a Senior eCommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his eCommerce agency Ethercycle. With over one million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast.
In this episode, we go into detail on how to improve your eCommerce auto parts store's conversation rate to generate more part and accessory sales. Kurt also provides some color on why Shopify could be a good auto pa...2019-06-0349 min
The Unofficial Shopify PodcastHow Julie Elster Generates 10,000 Organic VisitorsLast fall, my wife started a Shopify store and told us the struggle is real in a podcast episode. It became one of our all-time top ten episodes. On May 14th, she returns to the show to update us
Just six months after launching her first Shopify store, we check in with Julie Elster about her experience. She'll tell us what's worked, what hasn't, and the content marketing strategy that's generating 10,000 monthly views without any paid traffic.
We'll find out:
what’s working & what’s not,
a Pinterest strategy that works
how to lose mone...2019-05-0759 min
Honest Ecommerce001 | Revenue Optimization: Make More Money on Shopify | with Kurt ElsterKurt Elster does one thing (and he does it very well): help Shopify merchants make more money.After working with hundreds of Shopify merchants, Kurt can look at almost any store and identify what it’s missing and how it can make more money. Today, he shares some of what he teaches so that any eCommerce entrepreneur can make the most out of Shopify.To learn more, visit: http://honestecommerce.coResources:Learn more at kurtelster.comListen: The Unofficial Shopify PodcastWork with Kurt: ethercycle.comVisit simplr.ai/honest to get your free 7-d...2019-01-0738 min
Winning With ShopifyThe Truth About Conversion Rate Optimisation with Kurt ElsterDon't forget to signup for the free summit Social Media Influencer Marketing Summit for Shopify Merchants at www.justaskparker.com/summit.Today Kurt Elster, the host of The Unofficial Shopify Podcast shares his in depth knowledge on the real issues you need to think about when it comes to more sales conversions. Forget everything you have heard about needing to spend thousands to get it right, Kurt explains that most of it is right in front of you. He compares ecommerce sites such as Amazon and Walmart to explain just what you are getting wrong and how to...2018-10-1141 min