Shows
From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesThe Birth of a Brand - Brian Smith Interview - UGG Australia FounderFrom Concept to 1 Billion in Sales with Brian Smith Ugg Australia. Jon Berezay and Kurtis Shipcott dive deep and ask about growing pains, raising money, corporate structure, the need for partners, etc. “You Can’t Give Birth to Adults!” Follow Brian Smith at www.UggFounder.com @BrianSmithUgg on Instagram BUY HIS BOOK “Birth of a Brand” Launching Your Entrepreneurial Passion and Soul at link below https://www.amazon.com/Birth-Brand-Brian-Smith/dp/1582705356/ref=sr_1_1?ie=UTF8&qid=1461080262&sr=8-1&keywords=birth+of+a+brand The Beginning - Infancy Stage - The Toddler Years of Your Business - Warre...2017-10-3154 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP26 -The 5 Best Online Businesses to Start / ENTREPRENEUR / E-COMMERCE / SURFING / Surf Goggles ChroniclesTraditional Retail is Dying, but E-Commerce is thriving. Jon Berezay and Kurtis Shipcott discuss the top 5 opportunities in E-Commerce as recently suggested in Entrepreneur Magazine on this episode of the Surf Goggles Chronicles. Where to start? - Sell your Knowledge: Webinar, Videos Series, E-book - ETSY - Will do over 700 Million in Sales This Year - Dropping Shipping or Maybe Not - Affiliate Marketing: 6.5 Billion by 2021 - Highly Scalable and Low Cost - Selling DIY, Patterns and Designs - Moonlight to Freedom - Did you enjoy this episode of the Surf Goggles Chronicles? Yes...2017-06-2729 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP25 - Traditional Retail is Dead! / SURFING / Iconic Stores are Closing: Nordstroms, Staples, Sears, K-Mart, but E-Commerce is Thriving: Amazon, Etsy, Alibaba / CNN Money - Jackie WattlesWhy is traditional brick and mortar retail failing? The worst year on record for retail store closures in the USA was 2008, but early into 2017 we have surpassed that. Did consumers stop buying? Consumer buying habits have changed and physical stores have been eclipsed by e-commerce. Nordstroms, Sears, Staples and K-mart - 2008 was the worst year on Record until 2017 - What’s your downtown look like? Any changes in the last 5 years? - Amazon, Etsy, Alibaba, www.WarbyParker.com - E-Commerce is open 24/7/365 - Reminders: Social Media, Newsletters, 1 Click Away - Riches in the Niches - Grow your t...2017-06-1321 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP24 - 5 Psychological Burdens of Growing Your Brand! Long Before Warby Parker, Kurtis was Surfing & Dreaming of Saving Surfers Eyes. Entrepreneur Magazine - Jayson DemersIn this episode of The Surf Goggles Chronicles, Kurtis Shipcott reminds us, building your brand is not just kiteboarding with Sir Richard Branson and surfing with world champions. “It’s not often talked about, but being an entrepreneur is lonely.” Jayson Demers. Accountability - If your brand fails it’s your fault! - The Financial Stress & Uncertainty - Reluctant to Trust… It’s your baby after all. - Work Life Balance or Work Life Integration - either way it’s 16 hour days of work. - Loneliness - Yes, not all those hours are social, fun or rewarding. - Now...2017-06-0622 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP23 - OKR vs. SMART Goals? How are You Measuring Your Effectiveness? Don’t Confuse Being Busy with Being Effective. Social Media, Surfing & EntrepreneurshipWhy are you doing it? What’s your goal? Jon Berezay talks Goggle and their Objective / Key Results. We discuss Smart Goals and Kurtis talks how to eat an elephant… one bit at a time on this edition of the www.SurfGogglesChronicles.com Jon discusses Co-Hosting a Social Media Event for Multi-Million Dollar E-Commerce Companies. - Does your company, brand or idea have a solid plan? - OKR and why Google has used it for 10 years. - SMART Goals. -Fina Instagram, Twitter, Youtube and Facebook. - Kurtis discusses his early metrics for Kurtis Eyewear - Analysis Paralys...2017-05-2341 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP 22 - Got Funnels? Marketing Automation? - How Do You Build A Relationship With Prospects and Convert More Customers? Surfing, Quiksilver and AdidasWhat is a funnel and how do you use them? Is Your Product Over $100? In this episode Kurtis and Jon share how they use lead magnets, funnels and marketing automation to offer value up front. How do you go from 4% conversions to 8% and beyond? What is a Funnel? - How does Kurtis Eyewear use funnels - What is Marketing Automation? - Campaign Basics - Building a Relationship and Increasing Conversions - The Future of Branding - Lionel Messi and Adidas - Infusionsoft - MailChimp - Constant Contact - Being an Entrepreneur, Brand Creator or Co...2017-05-1619 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesGC EP21 - Increasing Conversions With Lead Magnets - Want FREE Surfing Sunglasses? Building Value Up Front Before The Purchases - Kiteboarding Entrepreneur And Under ArmorDo You want to Increase Conversions? Do you have a product that Costs $100, $500 or More? You will need to have at least 7 touches with your customer prior to them making a purchases. How do you do this? Give value up front and build the relationship with lead magnets. What is a lead magnet? - How do they work? - PDF’s, Video Series and E-books - Homer Avila with SixStringsPhotography.com Kurtis shares his examples - 5% Sales is Huge! - Frank Kern And Tony Robbins - The Rock and Under Armor - The Future of Branding - Retaining Custom...2017-05-0626 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP20 - Inbound vs Outbound Marketing - What’s Your Plan? Kiteboarding & Surf Entrepreneurs share their success with KurtisEyewear.comBased on the feedback from “Virtual Employees - SGC 18” Jon and Kurtis dive deep into Inbound vs Outbound Marketing. When, how and why they use both for Kurtis Eyewear marketing efforts. Inbound marketing defined - Outbound Marketing defined - Facebook, Youtube and Adwords Marketing - Content creation and how it works - Creating articles - Interruption Marketing - Permission Based Marketing - Effective Marketing - Surf Goggles Chronicles the Podcast was inspired by the book called “The Mouse Driver Chronicles”. In MDC Kyle Harrison and John Lusk share their journey of bringing a Mouse Driver...2017-04-2517 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP19 - Hacks, Apps & Tools You Need! - Surfer Entrepreneur - Saving You Time & Money - Surfing Sunglasses - Top 5 AppsWhich tools do we use to save time and money? How does Kurtis make his instagram, facebook and tumblr feeds pop? Implement the Five, Five, One approach or save time and money with these killer apps, hacks and tools used by these two surfing entrepreneurs. The Over App - Using video and creating killer collages - Pic, Play, Post - Effort vs Efficiency - Instagram, Hootsuite and Buffer - Pull don’t Push - Gmail for Business - Tags, Folders and Alias E-Mails - Trello - Thank you for checking out The Surf Goggles Chroni...2017-04-1823 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC 18 Virtual Employees - How To Hire and Get the Help You Need! The Good, The Bad and The Ugly. Kiteboarding Entrepreneurs - Surfing BrandAre You Working In Your Business or On Your Business? As an Entrepreneur you will be wearing many hats. Some hats are $10 an hour and others will be worth $200 per hour. Where are you spending your time? Hiring Help - Outsourcing - Independent Contractor and Virtual Assistants - Be Clear and Specific - Kurtis says don’t hire them to be creative - $200 should get you 10 to 20 hours of work - Share A Virtual Assistant - Hire Slowly & Fire Quickly Standard Operating Procedures GetFriday.com MyTasker.com Fiverr.com Upwork.com Tim Ferriss Link on Virtual Assist...2017-04-0453 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP17 - How To Start Your Business? Sole Proprietorship, LLC or INC? Keep it Simple. How I built this - Surfer Brand - Surfing SunglassesWhere to begin? Kurtis and Jon tell you how to start a business today. Legal structure can always be improved. Are you fully committed or do you just want to dabble and learn? Either way learning is easier while doing. Go for it! www.SurfGogglesChrnocles.com #iTunes Sole Proprietorship - County Clerk Filing - Fictitious Business Name - Smith Automotive vs Smith Electric - Do you need a business licence for E-Bay or Amazon? - Limited Liability Company - Incorporating - Sweat Equity - Legal Protection & Corporate Veil - Starting a business and keeping it simple...2017-03-2131 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP16 Management - Will You Sink or Swim? How I Built This - An Introvert & A Surfer. #TryPod #Entrepreneur #NPRGot Fear? Sure you do, but 90% of it won’t come true! Jon and Kurtis respond to questions from listeners involving how to build and manage your first employees or independent contractors. If an Introvert and a surfer can do it so can you - No Fear! www.SurfGogglesChrnoicles.com It’s All Just Fear! - Jon is an Introvert & a Manager - Getting Comfortable Being Uncomfortable - What Is Your Why? - Having a Big Enough Why Minimizes All Fear. - Volunteer for FREE Managment Experience. - Hire A Virtual Assistant as a First Employee - Throw A...2017-03-1433 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGG EP15 - Event Promotion - How to Hype Your Brand & Make Noise That Lasts Forever! Network & Venues - Action Sports EntrepreneurOnce you dive into events and immerse your company in the industry you will get immediate feedback. How did Kurtis and Jon @SurfGogglesChronicles go from their garage to being invited to exclusive events? If you want to get noticed help others achieve their goals. In this episode of the Surf Goggles Chronicles: Selecting Events & Which Venue is Worth the Price? - Gorilla Marketing, Loops Holes & Being Aware of your Options. - Why does Kurtis Loves Parking Tickets at Events? - Why Kurtis brings a Funny Man, Memory Man & Memorable Staff to all Event...2017-03-0734 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP14 - Tradeshows - Is Your Baby Ugly? Find Out, Engage & Network - Surfing Entrepreneur - Kurtis EyewearAre your ready to find out if your baby is ugly? You have walked an industry trade show, but now it’s your turn to debut your company, brand or product idea. Kurtis & Jon @SurfGogglesChronicles discuss where they’ve succeeded and failed. In this episode of The Surf Goggles Chronicles: Is Your Goal Feedback, Sales, Networking or Media Coverage - Location, Location, Location - Which Tradeshow should you do? - The More Exclusive The Better The Network? - Don’t Stand In Your Booth - Engagement or Forced Message? - Why Not Skip The B...2017-02-2844 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP13 - Sourcing Materials for Your Brand - Kurtis Eyewear - Entrepreneur - KiteSurfing Spectacles - Surf Goggles ChroniclesSo how do you go from a tinfoil and rubber band prototype to kick ass world wide production? Jon Berezay talks story with Kurtis Eyewear founder Kurtis Shipcott. How did you source for quality and consistency? Kurtis discusses many failures and successes. -Where do you find materials?- -Show everyone and your network will expand- -Find 3 sources for each material- -Walk before you run or you’ll lose a fortune- -Think of the end in mind & don’t be cheap- -Materials sourcing can lead you to quality manufacturing- -Building is very difficult, but marketing is equally tough...2017-02-2130 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP12 - How to Prototype on a Shoestring - Tin Foil and Rubber Bands to Worldwide Surfing Eyewear Brand - Surf Goggles ChroniclesHow do you show your concept / idea to others ? The Story of Kurtis Eyewear @KurtisEyewear began in a garage just like Apple, IBM, Disney and Punk Rock. Jon picks the brain of Kurtis on the early days. Building prototypes made of tin foil and rubber bands to heating plastic in his mom’s kitchen. -Clay, napkins and other materials- -Keep it simple- -You need to show your vision- -Cut & sew factories- -Tell everyone & open your network- -Cutting out the middleman- -Don’t spend your way to failure- -Solidworks & Photoshop- -Build it, draw it and have a clear vi...2017-02-1437 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP11 - Building Content as an Asset - Image Releases - Kristen Prinz - Surf Goggles ChroniclesKristen Prinz of the Prinz Law Firm @PrinzLawFirm and Kurtis discuss image releases. Do you own the rights to the photos? Building your visual portfolio via images and video. Are you creating an asset or a liability if you sell your company? In this minisode of the Surf Goggles Chronicles Image Releases and Talent Releases What about photographer and crew? Do you legally own your content? What is your catalog worth if you sell your company? Nobody fights until they smell money Keep a strong vision and go for it. F...2017-02-0714 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP10 – Keeping Clear Expectations - Contracts -Kristen Prinz - Surf Goggles Chronicles MinisodeIn this minisode Kurtis talks contracts with Kristen Prinz @PrinzLawFirm . How to create clear expectations for both parties. How to avoid a legal battle through contracts and save money through mediation. In this episode of the Surf Goggles Chronicles Basic Contracts One page with bullet points for clarity and agreement How Kurtis lost $3600 with an e-mail / verbal contract Bamboo Sunglasses by Kurtis - Sunglasses made of Bamboo Unlimited License and full ownership Bad Contracts vs Good Contracts What is the penalty for non honoring your contract? What is the out clause? Surf Goggles Chronicles - Keep...2017-01-3114 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP9 - Non-Disclosure Agreement or Handshake Deal? Kristen Prinz - Surf Goggles Chronicles MinisodeIn this minisode entrepreneur and attorney Kristen Prinz with the Prinz Law Firm @Prinzlawfirm warns us of google searching non-disclosure generic forms. What is really covered? IP? Key Employees? Information? In this episode of the Surf Goggles Chronicles How Kurtis Eyewear uses Non-disclosure What do you need protected? Contracting with manufactures Does a non-disclosure signature & date prove first use? Horror Stories we can learn from How to enforce breach of contract Arbitration vs mediation Don’t lose your best employee to the competition Keep a strong vision and go for it. S...2017-01-2411 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP8 - Building a Brand with Rock Stars & Athletes! The Archies Ice Cream Story - Surf Goggles ChroniclesArchies Ice Cream @ArchiesIceCream has been rocking Ice Cream at VIP events for 21 years. From Tony Hawk and Chuck Liddell to Steven Spielberg and the Beastie Boys they’ve got an A+ list of celebrity endorsements. How did Shant, Troy & Raffi go from concept to market of the coolest ice cream brand on the planet? We dig deep into their marketing / branding strategy plus their brick and mortar Ice Cream Store launch. Check out ArchiesIceCream.com and be blown away by their photo gallery. How to build a lasting brand with Shant Keuilian. Growing up an entrepre...2017-01-171h 35From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP7 - All about patents & How to Save Money - Kurtis Shipcott - Surf Goggles ChroniclesKurtis Shipcott discusses how he wrote his first Utility Patent and why he filed for design patents in this minisode of the Surf Goggles Chronicles. Do you need a patent? What are you protecting? Claims? How to patent on a shoestring and why you should hire an expert. In this minisode of the Surf Goggles Chronicles Utility vs Design Patents Surf Goggles and Anti-fog utiltiy Is your style and design protected? Writing your own patent & claims Sara Blakely and Spanx - The Billion Dollar CEO How Kurtis Saved 5K in patent fees Patent Pending might be best...2017-01-1012 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesEP6 - Chronic Cellars - A Sofa King Bueno Adventure - Josh Beckett - Surf Goggles ChroniclesJosh Beckett of Chronic Cellars @ChronicCellars gets studio time with Kurtis and Jon in this episode of Surf Goggles Chronicles. How did Josh and Jake do it? Another bipolar adventure from concept to market that is sure to leave you inspired, but scared. Would you mortgage your house and bet the farm to pursue your idea? Growing up on a wallet farm Napa Valley vs Paso Robles Passion is everything A multi Million dollar vision or just plain crazy? Road Dog - HK, UK, USA Being Different will Scare Most Eminem and Dr. Dre - Do you...2017-01-031h 37From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesEP5 - Trademark vs Copyright - Why & How - Kristen Prinz - Surf Goggles Chronicles MinisodeIn this minisode attorney and entrepreneur Kristen Prinz of the Prinz Law Firm @prinzLawFirm adds valuable expert consult on the importance of protecting a name. Kurtis shares how he saved $3,000.00 on his first ™ and lost an estimated $20,000.00 in value through not protecting Surf Goggles. Which Category to protect for your ™ When does ™ become ® ? www.uspto.gov - excellent FREE resource Losing Surf Goggles as a ™ Proof in commerce and registering your mark Is a ® mark an asset? Hell Yes! Doing your own ™ vs hiring an expert Saving money - ™ on a shoestring budget Keep a strong vision an...2016-12-3123 minFrom Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP4 – Horror, Success & How to Find an Attorney - Kristen Prinz - Surf Googles ChroniclesKristen Prinz of The Prinz Law Firm joins Kurtis and Jon on this episode of the Surf Goggles Chronicles. When should you hire an attorney? When should you implement contracts? Best practices moving forward. www.Prinz-Lawfirm.com . The Surf Goggles Chronicles was inspired by The Mouse Driver Chronicles - read this book by John Lusk and Kyle Harrison In this episode of the Surf Goggles Chronicles Customer Service, warranties and being great. Being the most innovative and personable brand in the world. Stealing your idea or knocking off your products Manufacturing in the USA v...2016-12-301h 14From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP3 - Building Your Dream or a House of Cards - Anthony Randazzo - Surf Goggles ChroniclesSerial Entrepreneur and Cal Poly Business Educator, Anthony Randazzo join Kurtis and Jon on this episode of Surf Goggles Chronicles. Anthony explains how Perfect Conditions Board Bag Company was started in a dorm room. The importance of organic growth and what can happen if the economy makes a U turn. Plus how did one business as a sole proprietorship grow into 5 businesses with 3 partners and finally a house of cards. In this episode of the Surf Goggles Chronicles Archies Ice Cream and Football Rivalry Why Kurtis Sponsors a Gumball Machine Ice cream, Tacos...2016-12-181h 15From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP2 - A Bloody Fight - Berger Bindings vs. Rossignol - Patent Infringement - Brant BergerInventor Brant Berger joins Kurtis & Jon as they discuss patents and building Berger Bindings on this episode of Surf Goggles Chronicles. How Brant went from an idea, to over 1.5 Million raised in investment, to his first 1 Million dollar order. What happens when you poke the 500 pound gorilla? Is your patent only as good as your ability to fight it? What is SEO? Kurtis gives his take on why you should be looking beyond SEO for your website and look into everything above the fold in a google search. Jon explains the importance of incognito browsing to chec...2016-12-181h 07From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle ChroniclesSGC EP1 - Creating Content with a Worldwide Reach - Pro Riders - James RopnerJames Ropner, pro Kiteboarder @jamesropner joins Kurtis & Jon as they discuss building mini media empires with Facebook, Instagram, kiteboarders and surfers. How do they reach a worldwide audience, gain validation and athlete endorsements? They discuss how they do it and much, much more. In this episode of the Surf Goggles Chronicles: How to build a team of loyal ambassadors (surfers, kiteboarders and photographers) Patagonia - 20 Million and Change - Shared resources Building your own media company LLC vs Benefit Corporation How to add value to get your dream job Warm leads verse cold...2016-12-181h 06