Shows
The Art of Online BusinessWide Open Facebook Ad Audience Targeting: The Good, the Bad, and the ResultsLet's talk about broad audience targeting for Facebook and Instagram ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You'll learn the ins and outs of broad targeting—what it is, when it works, and the strategic way to employ it without diluting your ad effectiveness.I'll share with you when to let the Facebook algorithm take the wheel and how to do it smartly to boost your ad performance. Please 2025-01-0308 minThe Art of Online BusinessThe Best 2024 Ad Strategies That I'll Use in 2025Let's talk about my top ads management strategies from 2024 that I'll definitely be using again in 2025. We've had a year full of testing, discovering some great tactics, and weeding out a few that just didn't cut it. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Jamie joins me as we wrap up the year, literally wrapping presents for Christmas while sharing insights. We'll discuss the Olympic gold medal testing framework, advantage plus audiences, and creative str...2024-12-2716 minThe Art of Online BusinessBefore You Boost Your Instagram Post - DO THIS FIRSTBoosting posts on Instagram might feel like a quick win, but it’s actually one of the easiest ways to waste your money—especially if you’re using an iPhone. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help We break down why the boost button isn’t your friend, what Instagram’s algorithm is really doing, and better strategies for reaching your audience through Meta Ads Manager. Learn how to run smarter campaigns that actually g...2024-12-2011 minThe Art of Online BusinessDirect vs. Indirect Visuals: Which Ads Drive More Sales?Let's explore two main strategies for setting up ad visuals: direct and indirect selling. Using a client case study, we discuss the specifics of each method. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You'll learn examples of using a straightforward "buy now" method versus incorporating value propositions subtly before presenting a sales pitch. Plus, we talk about how to keep your audience engaged without overwhelming them, making sure your ads stay fresh and relevant...2024-12-1310 min
The Copywriter Club PodcastTCC Podcast #425: What You Should Know about Facebook Ads with Kwadwo Sampany-KessieWondering how copywriters could be using Facebook and Instagram ads to grow their business? Our guest for the 425th episode of The Copywriter Club Podcast is Kwadwo Sampany-Kessie. Kwadwo had to reinvent his business during the pandemic. And today he helps businesses grow with ads on Meta. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Accelerator FastTrack
The Art of Online Business Podcast
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: Facebook ads. Copywriters write them. Some copywriters run them. All of us see and click on the...2024-12-1058 minThe Art of Online BusinessWhat to Do If You've Tried Facebook Ads and Lost MoneyWe break down common Facebook & Instagram ads mistakes and offer practical strategies for making your ads profitable. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You'll learn how to fix the other common funnel mistakes that hurt your funnel revenue. Plus, we discuss why it's crucial to have your offer converting organically before spending on ads. Watch this episode on our YouTube channel! ...2024-12-0625 minThe Art of Online BusinessThis Funnel Mistake is Draining Your ProfitsYour funnel might be set up in a way that's costing you sales without you realizing it. We'll discuss how tweaking your funnel can drastically improve your conversion rates and increase your profits. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch this episode on our YouTube channelVisit The Art of Online Business website for Facebook Ads help Whether it's changing your funnel's lead magnet or adjusting the sequence of email delivery, these small changes can make a big difference in your overall sal...2024-11-2909 minThe Art of Online BusinessStop Wasting Ad Spend on Cold Audiences! Smart Launch Targeting ExplainedWhen launching programs, course creators often wonder whether to target warm or cold audiences for optimal results. We're currently in a 'trust recession' and understanding which audience to focus on is crucial for profitability. We'll talk about how to identify and leverage warm and cold audiences effectively, offering clear strategies for your next launch. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpGet the ‘Welcome Email Sequence’ by Nomad Copy Agency Please click here to...2024-11-2215 minThe Art of Online BusinessLaunching in January 2025? Why You Need To Start Preparing Now.Jamie and I cover why starting your launch prep early can make a big difference. We focus on effective Facebook ads setup and share a pre-launch timeline that ensures everything runs smoothly. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Listen to episode 843: How To Launch Like A Pro (Even If You Don’t Have A Huge Team)Listen to episode 758: Sell Your Program Before You Launch: Anticipation Marketing with Brenna McGowan 2024-11-1510 minThe Art of Online BusinessWhy You Shouldn’t Run Lead Magnet Ads While You’re LaunchingMy wife and new co-host, Jamie, and I break down a launch gone wrong, explaining why running lead magnets during a product launch might just ruin your entire campaign. I recently wrapped up a launch season where a client split their budget between registration ads and lead magnets, hoping it would serve as a safety net. Spoiler: it didn’t work. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest...2024-11-0809 minThe Art of Online BusinessShould You Put Your Meta Pixel On Someone Else’s Website?Considering putting your Meta pixel on someone else's website? No Bueno. Don't!While the idea might seem good so you can target more people with your ads....Actually it can mess up your ad performance. We'll explain why, and what you should do instead. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ...2024-11-0111 minThe Art of Online BusinessHow To Hire A Great Filipino VA (And Avoid Common Hiring Mistakes)My wife Jamie and I go over the ins and outs of hiring the right Filipino virtual assistant for your business. Jamie shares her proven strategies for vetting candidates thoroughly to increase the odds of a long-term, successful hire. We also discuss common pitfalls in the hiring process and how to set up a system that weeds out less suitable candidates. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpHave us hire a VA for you.Watch...2024-10-2517 minThe Art of Online BusinessSigns That Hiring A VA Will Grow Your Business!We explore the telltale signs that it's time to get some assistance in your entrepreneurial journey. Are you already thinking about whether you should hire a VA? Not exactly sure what you'd have them do? This episode's for you. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpHave us hire a VA for youGet Kate Toon's book Six Figures in School Hours Please click here to give an honest Rating/Review for...2024-10-1814 minThe Art of Online BusinessHow to Find the Best Facebook Ads Audiences to TargetWe're getting into the basics of Facebook audience targeting. My wife, Jamie, joins me to explain the difference between warm and cold audiences and shows how to choose and target each effectively in Meta Ad Manager. Whether you're adjusting your ad strategy or setting up your first campaign, you'll learn how to handle the tricky parts of audience selection to improve your Facebook ads. Get ready to simplify the targeting process and boost your ad results. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business 2024-10-1112 minThe Art of Online BusinessKey Meta Ads Metrics Every Course Creator Should TrackMy wife, Jamie, joins me as my new co-host. Over the past six months, she has immersed herself in the world of Facebook ads, managing a couple of client accounts and applying strategies that deliver great results. We're leveraging my years of experience with her fresh perspective to create a dynamic that’s really beneficial for our clients. Today, we’ll discuss the essential metrics every course creator should monitor when running their own Facebook ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business websi...2024-10-0413 minThe Art of Online BusinessBusting Mid-Launch Lulls (+ Other Strategies To Maximize Open Cart)In part three of our launch series as we crack the code on reviving mid-launch lulls and share tips on how to keep your launch's sales momentum going. We cover topics like overcoming common launch challenges, strategies to engage your audience effectively, and yes, some top-notch Facebook ad tips from yours truly to convert your registrants into clients or customers. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn the 7 Biggest Facebook Ad Mistakes from Kwadwo...2024-08-3021 minThe Art of Online BusinessHow To Launch Like A Pro (Even If You Don’t Have A Huge Team)In the second episode of our three-part series on launching strategies, featuring experts Allison Hardy and Brenna McGowan. We’re breaking down everything from the essentials of a successful launch to understanding the different components and the minimum you need to get started. Plus, we’re sharing personal insights on how email marketing and strategic communication can boost your launch success. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn the 7 Biggest Facebook Ad Mistakes from Kwadw...2024-08-2823 minThe Art of Online BusinessSet Your Launch Up For Success With A Pre-LaunchThe first of my three-part series on mastering your launch, delivers insights on the pre-launch phase. I'm joined by email marketing specialist Allison Hardy and launch specialist Brenda McGowan. Together we're unpacking strategies to optimize your launch this fall, along with my own tips on Facebook ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn the 7 Biggest Facebook Ad Mistakes from Kwadwo Watch the next episode of this three-part series...2024-08-2625 minThe Art of Online BusinessBuilding a Meaningful Life Beyond Money with Jeff LernerJeff Lerner and I unpack the concept of life design. Jeff shared insights on the importance of nurturing a mindset that believes in the possibility of designing your life. We dove into what it means to live intentionally and make choices that align with who you truly want to be. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpListen to episode 746 where Rick talks about passing the baton to me and his new directionLis...2024-08-0741 minThe Art of Online BusinessJeff Lerner's Journey: Holistic Transformation on the Way to Building a $200 Million EmpireJeff Lerner, the founder of Entre Institute, talks about life, online business, and everything in between. Jeff shares insights from his journey, touching on the importance of personal growth and holistic transformation in achieving business success. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpListen to episode 746 where Rick talks about passing the baton to me and his new directionListen to episode 720 to get to know KwadwoWatch the episode with M...2024-08-0534 minThe Art of Online BusinessIncreasing Your Visibility Through Partnerships with Linda SidhuLinda Sidhu, the quiz queen and genius behind Mixer Mind talks about her path to building trust through partnerships. She also gives a sneak peek into creating meaningful connections to boost your visibility. She shares why investing in relationships with mentors, clients, and peers can skyrocket your business growth. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to epis...2024-07-3129 minThe Art of Online BusinessFrom Roller Skating in Paris to Community Building Success with the Quiz Queen Linda SidhuLinda Sidhu, the Quiz Queen and creator of the MixerMind. Joining her MixerMind has easily been the second highest ROI business activity that I've done in 2024. Linda is a master at using personality quizzes to generate leads and building vibrant communities through meaningful connections. We chat about her journey, her unique approach to creating impactful community spaces, and how these strategies can elevate any business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help ...2024-07-2937 minThe Art of Online BusinessUse YouTube to Funnel High-Quality Leads to Your Business with Melissa MitchellMelissa Mitchell shares why a YouTube channel is essential for driving organic, high-quality leads and shares her expert strategies to make your channel a success. We unpack how to get started, optimize your content, and leverage YouTube's unique benefits to fuel your sales funnel. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpFind out How Melissa Mitchell Built Her YouTube Marketing EmpireListen to episode 746 where Rick talks about pas...2024-07-2421 minThe Art of Online BusinessHow She Built Her YouTube Marketing Empire with YouTube Strategist & Coach Melissa MitchellMelissa Mitchell, the brain behind Wandermint Creative, shares how she built her YouTube marketing empire and how it fuels sales funnels with top-notch leads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the next episode with Melissa MitchellTubeBuddyVidIQYouTube Fast Track F...2024-07-2231 minThe Art of Online BusinessGet to Know Natalie Koussa, Podcast Tour Strategist & Message MixologistI chat with Natalie Koussa, a podcast tour strategist who helps clients stand out by guesting on podcasts, lots of podcasts. We're getting personal, sharing our journeys, and uncovering the ins and outs of podcast tours—why they're game-changers for sales and influence. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. ...2024-07-1533 minThe Art of Online BusinessThe Strategy to get to 30k+ Months with Laura HigginsLaura Higgins is an expert at coaching creatives to hit those impressive 30K+ months while keeping life fun and free. We dive into the unexpected strategies that boost revenue, and trust me, her tips on making effective offers are gold. Want to boost your business? Laura spills the secrets right here. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Li...2024-07-1020 min