Kwaku Abedi - Podcast Details

Shows

Peak Performance & Marketing PodcastPPMP EP 37: Writing Winning Proposals - 4 Important Things to KnowThe past few months has been eye opening for me in terms of proposal writing and what makes a good Business Proposal. I started writing Business Proposal for friends as a means of sharpening my writing skills and earning extra income. I’ve been hooked ever since. I have now transitioned to working for various business clients by helping them write Business proposals for fund raising purposes. My intense focus on Proposal writing skills has given me insights into what investors are looking for when they request a proposal and how that can be...2020-03-0909 min

Peak Performance & Marketing PodcastPPMP EP 36: 3 Reasons Why You Should Start a Business Today3 Reasons Why You Should Start a Business Today 2020-02-1706 min

Peak Performance & Marketing PodcastPPMP EP 35: How I Gain Time by Using Less of My SmartphoneHow I Gain Time by Using Less of My Smartphone Music Courtesy: Squares 2020-02-1406 min

Peak Performance & Marketing PodcastPPMP EP 34: 5 Reasons you Need a Digital Tribe for your BrandMany many years ago human beings used to form close tribes and communities as a way to bond, survive harsh conditions and to fight off predators and invasions from other tribes. Fast forward hundreds of years later and tribes continue to a be a big part of human existence and experiences and bonds. People in the same tribe share experiences, joy sorrows etc and have a tendency to protect, love and support each other. Out of the word tribe comes “tribalism” a negative stereotype that depicts people are willing to give competitive advantages or undue favo...2020-02-1107 min

Peak Performance & Marketing PodcastPPMP EP 33: 3 Useless Worries Every Wannabe Entrepreneur HasEvery beginner entrepreneur has worries, some of which are warranted others's are not. This articles looks at the top three unwarranted worries of every beginner entrepreneur Obsession with Branding Entrepreneurs often obsess over branding, Logo, marketing strategy etc in the beginning of the business. Building a decent brand imagery and perception from the beginning is important but it doesn't add to revenues from the get go. Hence obsessively worrying about these things does not impact the business in any way. Working on logo, website design, brand colors etc...2020-02-1007 min

Peak Performance & Marketing PodcastPPMP EP 32: How I Focus After InterruptionOne thing I’ve been battling with ever since I made a conscious effort to pay attention to my levels of productivity, discipline and focus is how to get back unto my grind after an interruption. In this case an interruption means the slightest inconvenience that messes with my workflow. For example going for lunch, a phone call, a quick meeting etc. Lunch is the worst culprit as I get lazy after a heavy lunch I’m not able to do much after that. Anytime I’m interrupted because someone wanted to ask me a questi...2020-02-0705 min

Peak Performance & Marketing PodcastPPMP EP 31: When to QuitMy blog post on Monday talked about the important 5-year rule that recurred in the various articles about what it takes to be successful which your small business. The theory states that, it takes a minimum of 5-years to be successful. Within that time frame the business idea had been further developed to the level where you have a true sense of how the business operation run and a sense of revenues. The question is what happens if after 5 years I don't see progress? How you decide to measure progress should be personal...2020-02-0606 min

Peak Performance & Marketing PodcastPPMP EP 30: Improve your Marketing Skills in 2020 - The Basics You Need to Know Right NowThe goal of this website is to help you as an entrepreneurs, consultants and small business owner to succeed. Especially in your Marketing, Public Relations and Customer Development. As digital media growth and we continue to have access to a world that is more connected than ever, it is important to acquire certain basic Marketing skills that will be of help to your Startups. Skills such as Copywriting, basic visual image production and photgraphy is good for beginner stages of your marketing. Copywriting Copywriting is a skill that is extremely...2020-02-0506 min

Peak Performance & Marketing PodcastPPMP EP 29: Screw Marketing, Do This InsteadEver since Seth Godin popularized the term permission marketing, its been one of my favourite strategy to use in terms of building my personal brand and helping my clients brand grow and develop. Yes we know Marketing is about promotion and hyping but it has to be helpful. In its helpfulness its impact is fully felt in many ways. Imagine 2 brands existed on the social media. These 2 brands had a page on Facebook. Brand "A" posts informative articles about how to take care of your jewelry, how to polish them. What to look...2020-02-0406 min

Peak Performance & Marketing PodcastPPMP EP 28: The 5-Year Rule for Entrepreneurship SuccessOver the past few months, I’ve read many blogs post, articles and books about small businesses and how they become successful. I've also been reading about the concept of "solopreneurship" and the time frame to be a successful solopreneur or a consultant. In most instances the time frame that appear to be continually persistent in the articles and blog post is 5 years. Most of these articles state that it takes 5 years for a business venture to take off. Therefor continually growing your business and ensuring that it persist unto the 5th year pu...2020-02-0306 min

Peak Performance & Marketing PodcastPPMP EP 27: Why Disciplined People SucceedThere’s a close link between success and discipline which has been a point of fascination for me. Why does it take self discipline to be successful? Why can’t we do whatever we want and just hope success comes our way? Why are there so many articles on the internet talking about why we need discipline and self mastery to be successful and why we should learn and copy the ways of American Navy Seals and Yogi's in order to study the art of discipline? These questions are rhetorical because the...2020-01-3108 min

Peak Performance & Marketing PodcastPPMP EP 26: Are You Sabotaging Your Success?Money is evil The love of money is the root of evil. You’re passing through this world. Your reward is in the afterlife. If you do not de-link all these assumptions from your head, it will be hard for you to allow yourself to make money. This might seem trivial but its an important part of the success process. Adages like “Money doesn’t grow on trees” “Learn hard so you can get a good job” “I’m not a bank” all these funny quips...2020-01-3006 min

Peak Performance & Marketing PodcastPPMP EP 25: Why Every Marketer Must Be an EntertainerGood Marketing is Good Entertainment Highlights of all my social media feed has to do with entertainment. On twitter the tweets that have the highest retweets and likes have some semblance of entertainment Likewise Facebook and Instagram Offering featuring reality TV, Music, the Kardashians latest family drama etc. People are looking for entertainment and that’s why social media usage increase is the on the high use. Given people's preferences on social media platforms and how they interact with content, the key is creating content th...2020-01-2905 min

Peak Performance & Marketing PodcastPPMP EP 24: Ditch the Analytics and Focus on CreationDitch the analytics and focus on creation Entrepreneurs reach out to me frustrated. Why are they frustrated? They’ve been doing social media marketing for a month or 2 and they’re not gaining any results, what it is they’re doing wrong? How come they’re not successful? I take a quick scan through their content and it becomes obvious. No storytelling, no content marketing, no effort to connect, no defined target audience. Yet these entrepreneurs desire to make record sales. This r...2020-01-2806 min

Peak Performance & Marketing PodcastPPMP EP 23: Great Entrepreneurs have one key skill (Ability to sell)Apple is a beloved and respected global brand. One of the outstanding Marketing and Public Relations tools for the brand are their their live events. Steve Jobs before his demise comes on stage and introduces global audiences to Apples’ latest products and service offering. Speaking with conviction and passion and how Apple is changing the world of smart phones and personal computing. By the time his talk is over, you’re completely sold on getting the latest Apple product. Then rolls the memes, commentary, discussions and critique of the Apple brand online and on trad...2020-01-2707 min

Peak Performance & Marketing PodcastPPMP EP 22: Greatness Requires Consistency and PersistencyAnytime I have been consistent and persistent in my goals, success has come to me. Although this seem like a straight forward habit to have, it comes with its trials. Because we all look at people who have achieved it and assume its an easy walk to the top. Now I dwell on consistency and persistency because they are 2 key outlooks needed for success. Anytime I've been persistent and consistent towards a goal, I've had a high likelihood of achieving that goal. My understanding of how consistency and persistency is stragithforward. Consistency which...2020-01-2404 min

Peak Performance & Marketing PodcastPPMP EP 21: Why My Goals FailedFor many years I was part of the crowd, writing New Years resolutions and looking for big moments where I could take a big initiative and everything will be better. The number of times I’ve failed at achieving my new years resolutions are uncountable. I even wrote a post about it on Medium. After taking a step back and doing an assessment of my resolutions. I now understand why my goals were failing. I was doing things because I saw others do it and it worked for them. This emanates from the fact that I...2020-01-2305 min

Peak Performance & Marketing PodcastPPMP EP 20: The Paradox of Building a Digital BrandBuilding a brand in this day and age is easy and difficult at the same time. Its easy because one can have a well thought out and put out social media presence in a matter of minutes replete with what they do and have to offer. The harder bits is the shouting match that social media has become and the fact that your account is a single profile in a network dominated by hundreds of millions of users. Increasingly, users need to stand out from the noise and to top it off, new channels are...2020-01-2207 min

Peak Performance & Marketing PodcastPPMP EP 19: Stop Chasing Vanity Metrics-The New Rule of 2020 Digital Marketing:Digital and social media has presented an avenue where every entrepreneur is essentially a content creator in their own right. Often, it appears as entrepreneurs we’re always looking for validation on digital channels and we measure our worth in metrics such as “Likes”, “Comments”, “Reaction” etc. These metrics most of the time does not have any direct correlation with sales. As entrepreneurs, we have one job. Which is to sell. If our content receive millions of likes, comments, shares, retweets etc and does not lead to sale then of what use is our digital marketing stra...2020-01-2106 min

Peak Performance & Marketing PodcastPPMP EP 18: You Don't Need Capital to Start a BusinessAsk any wannabe entrepreneur why they’re not in business and the answer will be “lack of capital”. Lack of capital has often been cited as the key challenge and reason by many potential entrepreneurs as the reason they have not started their business. Although this may be a genuinely honest reason for some type of businesses, lack of capital should not be the challenge for other type of business ideas. Especially those that are service based. Service based businesses models such as Agencies, Consultancies and the likes have minimal set up cost. Therefore if you fi...2020-01-2010 min

Peak Performance & Marketing PodcastPPMP EP 17: I Have Many Interests, Which One Should I Pursue?Welcome to the club if you always feel like this. One minute you want to start a business that will champion a world changing product that will make you a billionaire. The next minute you believe you can get into pro sports and retire a legend. The next moment, you want to write a book that will that will set a record as the book with the highest rating on the New York Times Bestsellers list. You believe the world is your oyster and you can achieve anything you put your mind to however the...2020-01-1705 min

Peak Performance & Marketing PodcastPPMP EP 16: Why You Should "Just Do It"These 3 powerful words inscribed on Nike products have something important to teach us. My understanding of “Just Do It” is simple. It basically means take the Smallest Possible Steps towards your goal. I do this by breaking tasks that appear huge into simple bit-sized exercises. For example, when I set a goal to write a 1,000-word article. I do not write the 1000 words at a go . The question I ask myself is What is the easiest possible step I can take towards achieving this goal? I then break this goal down by w...2020-01-1608 min

Peak Performance & Marketing PodcastPPMP EP 15: What Does It Take to be a Social Media InfluencerThis articles is a follow up on my immediate previous article about who a social media influencer is, I’ve also written about how to be a social media influencer in the past. The rule book hasn’t changed much. It still plays by the rules of creating specialized content for a particular audience. Find the Audience you seek to serve As a rule, many digital content creators think about content they wish to create before identifying the target audience they seek to serve. However, initially identifying the audience you seek to serv...2020-01-1508 min

Peak Performance & Marketing PodcastPPMP EP 14: Who is a Social Media Influencer?Who’s an Influencer? The exponential growth in the usage of social and digital media has led to the rise of a new type of celebrity called “The Influencer” Influencers create content purposely for social media and are noted for a certain type of content. They create content in a wide range of areas Food Fashion Vehicles Comedy Art etc. are examples of areas Influencer create content in and build a massive following in the process. Within these broad areas, there...2020-01-1407 min

Peak Performance & Marketing PodcastPPMP EP 13: How do I Start a Business with 2,000 Ghana Cedis2,000 Cedis in dollar term is about $350.00 (using the current Exchange Rate) which is not much of a capital to begin business. Also note that new businesses have a high risk of failure in their early stages and most businesses fail within the first 10 years of opening. I’ve noticed the answers on questions like the this is generally geared toward trading, i.e buy products for cheap and sell them at a marginal gain which is an OK idea. I have another simple alternative, invest that 2,000 ghc in yourself and learn a valuable skill. Preferably a...2020-01-1308 min

Peak Performance & Marketing PodcastPPMP EP 12: My Personal New Years (2020) GoalThe goal is to create podcast daily. Make daily podcasts for where I talk about all things startups, marketing, effective living and the regular Productivity Discipline and Focus stuff I have been getting into cryptocurrency lately and I want to make podcasts for cryptocurrency and its rapid growth but I’m not sure whether that will be part of this podcast or will be a separate podcast. New episodes shall be released every weekday on the topic areas listed above. Specific days have been devoted to specific subject areas St...2020-01-0908 min

Peak Performance & Marketing PodcastPPMP EP 11: Marketing Trends to Watch in 2020This episode is focused on digital marketing strategies for 2019 has presented several successful paradigms in the world of digital marketing Marketing Budgets 95% of organisations have increased their Digital Marketing Spend, 9 out of 10 marketing professionals expect their Digital Marketing budget to grow 41% of marketing professionals expect to invest more than $500,000.00 into their Digital Marketing spend Sources Target Marketing/ Inc/ Digital Marketing Institute Internet Usage Internet penetration is also growing rapidly in developing markets hence there will be opportunities for growth in the digital marketing and...2020-01-0809 min

Peak Performance & Marketing PodcastPPMP EP: 10 Social Media and the Right Digital Channels for you Business - The Rule of 2Social Media has become an ubiquitous part of daily business and it’s being used to drive strategy. Many growing businesses have made a conscious effort to make social media an integral part of their marketing strategy. For upcoming entrepreneurs working hard to grow their business, Social media can be a hazy place whether there are many options for them to choose from. Messaging platforms such as Whatsapp have become social media platforms in their own right where content is created and distributed. The growth in channels aside, there’s the cost of content crea...2019-12-0512 min

Peak Performance & Marketing PodcastPeak Performance & Marketing podcast EP:0009In this episode, I take a look at content marketing and how the internet has disintegrated media to the extent that each person with an internet connection is a media platform in his/her own right. This poses a challenge to Marketers to do more since targeted audiences are segregated against many platforms. Content Marketing plays a key role in creating a change from traditional marketing which means going the extra mile to understand targeted audiences in such a way that their your marketing material and content will be promoted by the. As Marketers, we need to understand that content...2018-09-1014 min

Peak Performance & Marketing PodcastPeak Performance & Marketing Podcast EP:008Having the right attitude towards life is imperative for success. Attitude in the sense of wanting to make an important connection with other people, being generous with the work you produce and sticking to your brand promise. On this podcast, I discuss the steps and strategies needed from some of my personal mentors who I believe have great attitude towards life. Some of the key attributes of peak performers include They give up status They are generous which breeds innovation They view setback as a reason to be better They Don’t Hold Grudges, Are Not Bitter and They Recognize Ho...2018-08-3110 min

Peak Performance & Marketing PodcastPeak Performance & Marketing Podcasting EP:007The social media influencer is someone who leverages a social media platform to create content for that platform and share with audiences. The content influencers create are usually in a particular field and they court a certain type of audience within a certain demographic. In recent times, the term “influencer” is not reserved for content creators alone. Actors, artists, athletes etc. are seen as influencers in their own right because they have a following. The sector of industry that has the most influencers are fashion and beauty, lifestyle related stuff, travelling, cooking, dieting, sports, luxury etc. Being an influencer is an i...2018-08-2711 min

Peak Performance & Marketing PodcastPeak Performance & Marketing Podcast EP:006On this episode of the Peak Performance & Marketing podcast, I take a critical look at building a digital brand from scratch. These are The Visuals Visuals are the most important aspect of personal brand building. There are so many research findings out there that states people love to engage with brands that have visual appeal. I can 100% attest to this fact. The Content Good quality content is a requisite for building a digital brand. Being a thought leader within a sector or industry and to attract the best possible audiences and prospects requires putting out great content. The Community Having...2018-08-2708 min

Peak Performance & Marketing PodcastPeak Performance & Marketing Podcast PPMP EP005On this episode of Peak Performance & Marketing Podcast, I take a look at budding Hip Hop superstar cardi B and the lessons we can take from her with regards to building a personal brand. Her breakout single Bodak Yellow has become a night life anthem and most rap fans can sing it word for word. She is one of a few female artists to have 2 songs hit number one on the billboard charts amongst other accolades. She is married to rapper “Offset” of the hip-hop trio Migos who are on top of their game in the hip-hop world. New singles with...2018-08-1510 min

Peak Performance & Marketing PodcastPeak Performance & Marketing Podcast EP:004Episode 3 of PPMP took a holistic look at Social Media and how Peak Performers can use it for maximum return and not fall into the addiction trap. It boils down to awareness and having a sense of joy in bringing something to this world. On this episode of PPMP we take a look at social media again, this time from the perspective of a book written by Nir Eyal titled Hook: How to Build Habit Forming Products". A key premise of that book is that products/services that shape our habits have 4 critical characteristics. Trigger Action Reward Investment On this...2018-08-0610 min

Peak Performance & Marketing PodcastPeak Performance & Marketing Podcast EP 003Social Media has grown in influence and reach all over the world. Billions of people log unto social media to access the news and entertaining content daily. But are people overusing social media? Is it about time we start questioning how much time is too much time on social media platforms? On this podcast, I analyze how Peak Performers are supposed to engage with social media bearing in mind that we have a limited set of will power to use daily. I discuss Ego depletion and its relation to social media Multi-tasking Social Media and mental health Psychological 'highs' we...2018-08-0613 min

Peak Performance & Marketing PodcastPeak Performance & Marketing Podcast (PPMP) Ep 002On this episode we study the Zeigarnik Effect, propounded by Russian Psychologist Bluma Zeigarnik. We critically access how the lurking thoughts of unfinished task is good for our productivity and peak performance. When we saw we're not living our lives to the fullest, that is another far reaching effect of the Zeigarnik theory in action. Steps we can take to achieve peak performance using the Zeigarnik effect includes. * Starting small and not be overwhelmed by the major details * Systematizing or routinizing our creativity as much as possible * Creating a to-do list of the task we want to achieve. Acknowledgement of...2018-07-2208 min

Peak Performance & Marketing PodcastPeak Performance & Marketing Podcast EP:001On this episode, I take a look at Ego Depletion and Will Power. I believe will power wears on as we go through our day hence it is imperative to do our most creative work when our will power is strong. By taking 2 hours out of our schedules everyday to focus on will power, we move from average to extraordinary. The acknowledgement that productive time is finite is an important tool for Peak Performance 2018-07-1707 min

Peak Performance & Marketing PodcastPeak Performance & Marketing Podcast EP:000This first episode of this podcast introduces myself and my website to you. If there are any 2 things that fascinate me the most, then they Peak Performance and Marketing. This podcast breaks down how I will be sharing tools and tips for effective peak performance and PDF (productivity, Discipline, Focus). As well as discussions on the field of Marketing and how we all can better market our brands. Be my guest.2018-07-1608 min