Shows
Podcast Archives - Brand Driven DigitalUnplugging for the Holidays with Ginni SaraswatiGinni Saraswati is the owner and founder of Ginni Media and the Podcast Accelerator. Her work helps organizations and individuals tell their stories through podcasting. While we talked about podcasts a lot, we also spent some time talking about why it's important to unplug for the holidays and how to do that. Enjoy—and happy holidays from the On Brand podcast!
Related Episodes:
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Building an Influential Brand with Kyle Hjelmeseth
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2021-12-2027 min
Success Made to Last LegendsSuccess Made to Last with Influencer Leader Kyle Hjelmeseth of G& B DigitalSuccess Made to Last with Influencer Leader Kyle Hjelmeseth of G& B Digital. Learn how the world of influencers work to uplift the masses and pave the way to happiness. G&B partners with the most in demand and unique influencers in the US. Hear the story on Normalizing Equality Intiative. Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.
2021-11-2526 min
On Brand with Nick WestergaardBuilding an Influential Brand with Kyle Hjelmeseth“Influencers take the power out of the hands of those who used to tell us what we should like and not like. You've divested power to those bold enough to go online and share their stories.” From the College of Influence to his Normalize Equality initiative, teaching and managing the power of digital influence is at the heart of Kyle Hjelmeseth's work at G&B digital management. We discussed all of this and more on this week's episode of the On Brand podcast.About Kyle HjelmesethKyle Hjelmeseth is the Founder and CEO of top-tier tale...
2021-07-0529 min
Attribution Marketing PodcastInfluencer Marketing and Attribution with Kyle Hjelmeseth of G and B Digital ManagementKyle is an industry pioneer pushing forward a lot of the new strategies and tactics in influencer marketing. And we've brought him on the show to talk about how influencer marketing can be applied to enterprise businesses, as well as direct to consumer businesses, B2B businesses, and everything in between.https://www.linkedin.com/in/kylehjelmeseth/https://www.instagram.com/kylehjelmeseth/?hl=enhttps://gb-dm.com/team
2021-04-0223 min
College of InfluenceCreating Colorful Worlds of Groovy Content, with @aww.samIn our LAST episode of season 2 of the podcast, we interview the donut queen herself: Sam Ushiro, AKA @aww.sam. Tune in to hear us talk about how she creates more than just content by building new worlds in each post that is filled with color, time-traveling, and some retro-inspired movie scenes here and there to create absolute content magic. Guest: Samantha Ushiro Instagram Blog Pinterest Host: Kyle Hjelmeseth Instagram Linkedin G&B Digital Management (Talent Management) For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unlock over 50 lessons on everything you need to...
2021-03-1854 min
Get an Adaatude PodcastLet's Chat About Owning an Influencer Marketing Agency with Kyle HjelmesethIn today's episode, I chat with Kyle Hjelmeseth of G&B Digital Management about the influencer marketing space and how he runs his digital talent agency. Inside This Episode: What kinds of talent G&B Digital Management works with The common misconception about being an influencer What the SAG is and how they are getting into the influencer marketing game What credentials you need to be protected by SAG as an influencer Kyle's journey to becoming the owner of one of the biggest digital talent agencies How Kyle grew his agency and team to what it is t...
2021-03-1758 min
College of InfluenceBuilding a Robust Bilingual and Bicultural Audience, with @nanyDaniela Ramirez, aka @nany, is a blogger and influencer from Venezuela who has strategically made both Latinxs and Americans fall in love with her fun, fashionable, and family-friendly content. Listen in as her and Kyle discuss the best strategies for growth across diverse cultural audiences, and what it's like to live in her colorful, Miami vibes, world. Guest: Daniela Ramirez Instagram Blog Host: Kyle Hjelmeseth Instagram Linkedin G&B Digital Management (Talent Management) For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unlock over 50 lessons on everything you need to know to grow your following, get...
2021-03-1146 min
College of InfluenceThe Family that Creates Together, with @themotheroverloadIn this episode, Kyle chats with hyper creative family influencer Gladys Jimenez of @themotheroverload. Let Gladys inspire you to be a more creative parent in this session packed with a little bit of everything. From creating incredible Halloween photoshoots, juggling family life while working with huge brands, to keeping kids safe from negativity on social media. Guest: Gladys Jimenez Instagram YouTube Blog Host: Kyle Hjelmeseth Instagram Linkedin G&B Digital Management (Talent Management) For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unlock over 50 lessons on everything you need to know to grow yo...
2021-03-0536 min
Extra ConnectionsExtra Connections LIVE with GB Digital Mgmt CEO Kyle HjelmesethJames Lott Jr chats with Kyle about race, diversity and what the influncers actually do.In a season of widespread market uncertainty, G&B Digital Management Founder/CEO Kyle Hjelmeseth pinpoints the key steps that more than doubled his list of influencer clientele, expanding his agency reach by over 100% during a pandemic downturn. Hjelmeseth’s intuitive leadership style, relentless commitment to diversity, and relationship-focused approach continue to reshape the way digital talent management is done. Win after win, his team consistently challenges time-worn industry “best practices,” daring to resist conformity and, instead, reforming the game entirely. “I’m so proud o...
2021-03-0548 min
College of InfluenceMinimalism in Creation, with @lindseylouieOn today's episode we have minimalist life and style expert @lindseylouie whose easy-going attitude is a breath of fresh air in the influencer world. Her experience both working a 9- 5 on some of the most coveted companies like Google, and her love of content creation as a creative outlet, inspires us to do what we enjoy in life. Guest: Lindsey Louie Instagram Host: Kyle Hjelmeseth Instagram Linkedin G&B Digital Management (Talent Management) For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unlock over 50 lessons on everything you need to know to grow yo...
2021-03-0239 min
Showing Up With Asher GottesmanKyle Hjelmeseth Shows Up To Breakdown The Influencer IndustryFounder of the influencer management company, G &B management (God & Beauty), Kyle Hjelmeseth joins us for a fun conversation today about what the influencer industry is actually like as well as how his business thrived during Covid. We talk about growing up in a small town in Washington state, being a father, what it's like to be bi-racial and experiencing discrimination, discovering his own black history, the importance of telling stories, and how spirituality ties to his business. He also breaks down what an influencer is and working with the BIPOC community. Please show up for us b...
2021-03-0237 min
College of InfluencePostpartum and Politics, with @neelykinsIn this podcast, Kyle speaks with Neely Moldovan, aka @neelykins, a blogger and influencer who has been part of the Dallas blogging scene for a few years now. From her quarter-life crisis chronicles to her actual more self-care and family-oriented content, Neely keeps it real for her community speaking about her struggles with postpartum depression and strong political opinions, but always with a coffee in hand. Guest: Neely Moldovan Instagram Blog Facebook Host: Kyle Hjelmeseth Instagram Linkedin G&B Digital Management (Talent Management) For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unlock over 50 less...
2021-02-2552 min
College of InfluenceWhen Business is a Party, with @cakeandconfettiThis podcast turns into a vibrant, happy party as Kyle interviews influencer and creator Meredith Staggers, aka @cakeandconfetti. Tune in to learn from her experiences, from everything about creating amazing sets to learning the business through sports management and how all these wrapped into a colorful and vibrant package to feel like it's a party every day! Guest: Meredith Staggers Instagram Blog Host: Kyle Hjelmeseth Instagram Linkedin G&B Digital Management (Talent Management) For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unlock over 50 lessons on everything you need to know to...
2021-02-2351 min
College of InfluenceGrowing A Loyal Community, with @celeste_wrightIn today's episode Kyle interviews Pasadena blogger and influencer, Celeste Wright, who stumbled into her influencer business as a result of her ventures as an entrepreneur, and has since cultivated a loyal community of followers that have grown alongside her beautiful family. Join us in this conversation about balancing life, business tips, and a whole lot of golden nuggets on how to engage with your audience, and much more! Guest: Celeste Wright Instagram Blog Host: Kyle Hjelmeseth Instagram Linkedin G&B Digital Management (Talent Management) For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unloc...
2021-02-1943 min
College of InfluenceCrossover Success, TV and Travel Influencing , with @getlostwithlindsayWant to know how you can become a travel influencer and experience life to the fullest? Find out in today’s episode of the College of Influence podcast, where we talk with Lindsay Myers, creator of @getlostwithlindsay. Let Lindsay show you that you don’t need to pay top price to experience all that life has to offer. Guest: Lindsay Myers Instagram Blog Host: Kyle Hjelmeseth Instagram Linkedin G&B Digital Management (Talent Management) For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unlock over 50 lessons on everything you need to know to grow your followi...
2021-02-1644 min
College of InfluenceFrom Entrepreneur to Influencer, with @polymathmomKarla Lu is a businesswoman and entrepreneur, turned content creator. In today's episode she talks with host, Kyle Hjelmeseth, about how her entrepreneurial mindset and hard-working attitude got her to be the successful businesswoman she is now. Guest: Karla Lu Instagram Shop Polymath Mom Host: Kyle Hjelmeseth Instagram Linkedin G&B Digital Management (Talent Management) For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unlock over 50 lessons on everything you need to know to grow your following, get brand deals and find success as an influencer at collegeofinfluence.com. Why College of Inf...
2021-02-1235 min
The Power of Digital PolicyFrom micro to macro-influencers, consumers demand trustDoes Dupont need Kim Kardashian to succeed in its digital marketing campaign? Before you answer that, have a listen to Kyle Hjelmeseth, CEO of top-tier talent management agency G&B, who provides a deep dive into digital influencer marketing, finding the right fit for your brand, and what types of policies are appropriate in this perils-riden world we live in. Kyle also helps break down the DuPont/Kardashian question!
2021-02-1132 min
College of InfluenceDiversifying your Content Strategy, with @adaatudeIn this episode, we speak with Adaleta Avdić, a blogger, influencer, and YouTuber known for her beauty product reviews and funny take on life. Learn how to make important decisions and how syndicating your content can build a loyal community throughout different platforms. Guest: Adaleta Avdić Instagram YouTube Get an Adaatude Podcast Blog Host: Kyle Hjelmeseth Instagram Linkedin G&B Digital Management (Talent Management) For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unlock over 50 lessons on everything you need to know to grow your following, get brand deals and find success as an influe...
2021-02-1056 min
College of InfluenceFinding Self-Love through Astrology Memes, with @cogeyIn this episode Kyle interviews the talented Cogey, who can make us laugh and stare in awe at magnificently created vintage photography, videos, and Reels used for her famous astrological memes. She talks about huge election campaign with Instagram, her journey out of an abusive marriage, and how creating her social media persona based on the things she loves helped her find her own value. Guest: Cogey Instagram cogey.com Host: Kyle Hjelmeseth Instagram Linkedin G&B Digital Management (Talent Management) For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unlock over 50 lessons on eve...
2021-02-0855 min
Winfluence - The Influence Marketing PodcastThe Role of Talent Management in Influence MarketingOne of the perspectives we haven’t touched on nearly enough on Winfluence is that of the talent manager or influencer agent, if you will. At some point in an influencer’s growth, they may look to a talent agency, manager or agent to help them manage or grow their business.The talent manager, however, presents a bit of perception issue. Many agency strategists and even brand-side marketing managers hear “talent manager” and think, ‘Oh, great. There’s another 25% in cost just to use that particular influencer.” That’s not a fair perception, really, but a talent manager’s job is...
2021-02-0558 min
College of InfluenceMaking Sustainable Living Inclusive, with @jhanneuIn this episode, we talk to Jhánneu Roberts, a leader in the conversation about using your influence to educate and make sustainability inclusive. Tune in to learn how an intentional and low-impact life gave her a bigger purpose and a mission to teach people to be better through helping the environment and living an intentional life. Guest: Jhánneu Roberts Instagram YouTube Facebook Host: Kyle Hjelmeseth Instagram Linkedin G&B Digital Management (Talent Management) For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unlock over 50 lessons on everything you need to know to grow...
2021-02-0453 min
College of InfluenceChanging Business Lanes, @officialkimberlydawnIn today's episode, Kyle has a fun conversation with one of his favorite Texas micro-influencers, Meg Owen of @mego, an established beauty and lifestyle blogger from Houston, who keeps it real and true to her niche. Enjoy this friendly chat with this charismatic, funny, and overall real woman, who not only teaches you how to get attainable makeup looks, but also inspires with her empathy towards others. Guest: Kimberly Dawn Instagram YouTube Official Website For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unlock over 50 lessons on everything you need to know to grow your fo...
2021-02-0247 min
College of InfluenceReinvention of Self, with @laurahuntstyleIn today's episode, we talk to Laura Hunt from @laurahuntstyle, an incredibly talented stylist, and entrepreneurial badass who creates anything she sets her mind to. She is responsible for TV segments, set styling, fashion show interviews, massive marketing events and reinventing herself in many ways. Even before she was a digital influencer, she was a great influence and inspiration for many, and in many ways started host Kyle down his path. Dive in to hear her story. Guest: Laura Hunt instagram.com/laurahuntstyle/ linkedin.com/in/laurahuntstyle/ For more information on today's episode, visit collegeofinfluence.com/blog...
2021-01-2849 min
College of InfluenceEmbracing Your Unique Voice, with @jagleverIn this podcast, we speak to one of the greatest OG bloggers, Rachel Iwanyszyn of @jaglever. We dig in with how Rachel got started, has found longevity in the game of influence, her love for Dr. Martens, and her unique artsy perspective when creating content. Find out how keeping your style is key for not only making it in this business but also to just enjoy your life to the fullest. Guest: Rachel Iwanyszyn instagram.com/jaglever jaglever.com For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unlock over 50 lessons on everything you n...
2021-01-2649 min
College of InfluenceThe Funny Side of Life, with @haelywhiteIn this podcast episode, we chat with Haely White, one half of the hilarious “Don’t Call Me Mommy” duo (with @gutstadt) about how she discovered comedy was her calling, her break in social media, and how life just takes you where you need to go to learn in the process. Guest: Haely White instagram.com/haelywhite/ haelywhite.com/ dcmm.tv/ For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unlock over 50 lessons on everything you need to know to grow your following, get brand deals and find success as an influencer at collegeofinfluence.com. Why C...
2021-01-2153 min
College of InfluenceReels, Influencer Life and Family, with @astoldbymichelleIn this episode, we chat with Michelle Hsu, creator of @astoldbymichelle on everything from her book blogging days to her amazing take on home decor, and new found love for Reels, TikTok, and motherhood. Tune in for Michelle's tell-all on the influencer business and her unique content creation methods. Guest: Michelle Hsu instagram.com/astoldbymichelle astoldbymichelle.com For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unlock over 50 lessons on everything you need to know to grow your following, get brand deals and find success as an influencer at collegeofinfluence.com. Why College of Inf...
2021-01-1437 min
College of InfluenceLife as the Mother of Superstar Influencers, with @jaqi_m_clementsJoining the podcast today is Jaqi Clements, the mother of superstar Clements twins, Ava and Leah, who have taken the internet world by storm. In this episode, Jaqi tells us all about what it was like for her family when the girls became influencers, and what they have learned from their family’s struggles after a harrowing battle with cancer. A powerful conversation, full of wisdom for aspiring influencers, and wisdom for life. Do not miss this episode! Guest: Jaqi Clements instagram.com/jaqi_m_clements/ instagram.com/clementstwins/ instagram.com/kevin_r_clements/ instagram.com/cut2t...
2021-01-0754 min
College of InfluenceBridging Acting to Influence, with @gutstadtJoining Kyle today is actor, model, comedian, influencer, and even true-crime podcast producer Samantha Gutstadt. What doesn't she do!? Anything she doesn’t want to! Sam is one serious comedian with a head for business and is ready to tell us all about her journey from playing professional tennis in Canada to movie thrillers, and finally, to your phone’s screen with her funny sketches on social media as an influencer. Guest: Samantha Gutstadt instagram.com/gutstadt/ samsomuch.com/ For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unlock over 50 lessons on everything you need to kno...
2021-01-0551 min
College of InfluenceRaising a Big Little Influencer, with @janess_84 and @simply_madisonjadeOn today's episode we catch up with JaNess Strickland, the proud mother of Madison Jade, Texas’ own bubbly influencer who is unapologetically herself and we wouldn't want it any other way! “We allow Madison to be herself, and we do it so she knows that her voice matters, what she has to say matters, and who she is matters,” JaNess says when talking about how it is to work with her little daughter in creating super fun content that has made Madison viral and a rising star. With a different upbringing than other kids, Madison is allowed to express...
2020-12-2947 min
College of InfluenceSuccess After Struggle, with @flashesofstyleIn our new episode, we interview Flashes of Style creator, Bonnie Barton. With her incredible style and positive attitude, she has made everybody fall in love with the content she creates. She hears from a lot of women about how her blog has had a positive influence on them. "I feel that this year more than ever, everyone is very aware of quarantine weight and stuff like that. So I feel that everyone can use the extra affirmations, inspiration, and just be kinder to ourselves because this year we've all been dealing with so much." Join us as Bonnie shares h...
2020-12-2244 min
College of InfluenceBalancing Family, Hard Work & Gratitude, with @ Momma Mandy CoxOn today's podcast we chat with Mandy Cox, the creator of the Momma Mandy lifestyle blog is a Florida blogger who has made a loyal community fall in love with her entire family and life. In this podcast, she shares all of her struggles and wins in this marathon called life. Her success rises due to her authenticity, hard work, a loving family, and strong faith. Guest: Mandy Cox instagram.com/mommamandyblog mommamandy.com For more information on today's episode, visit collegeofinfluence.com/blog-podcast ** Subscribe and unlock over 50 lessons on everything you need to know to grow yo...
2020-12-1752 min
College of InfluenceLess Clutter Creates More Creativity, with @whitneyleighmorrisIn today's episode of the podcast, Kyle interviews Whitney Leigh Morris, designer, author and creative mind behind the famous Tiny Canal Cottage. With dreamy photos of her beautiful house at Venice Beach, Whitney has created a very successful business and tells everyone what it’s like to live in her 400 sq ft home with her loving husband, her five-year-old, two of the cutest beagles, and a baby on the way. Join us as we learn about growing a brand and supporting her family through her content creation. Each of her photos is a tiny, beautiful dream, so it...
2020-12-1543 min
College of InfluenceFinding Your Niche, with @megoIn today's episode, Kyle has a fun conversation with one of his favorite Texas micro-influencers, Meg Owen of @mego, an established beauty and lifestyle blogger from Houston, who keeps it real and true to her niche. Enjoy this friendly chat with this charismatic, funny, and overall real woman, who not only teaches you how to get attainable makeup looks, but also inspires with her empathy towards others. Meg, being the amazing teacher that she is, gave us a formula that she uses to create a successful strategy for her business that you can use in yours:
2020-12-1049 min
College of InfluenceHow to Work with PR Agencies, with Kelly Howard of EightSixtySouthThis week we had one of the most insightful conversations of this entire season with friend, and business leader Kelly Howard, CEO of EightSixtySouth. Kelly served as Post+Beam’s West Coast Director for several years, Kelly acquired the company in October 2016 and has since led the company through a full rebrand - introducing the new EightSixtySouth in 2017. The established firm handles PR for some of the biggest names in the game like Modibodi, Moroccanoil, Sephora, Facebook, Make Up Forever, W Hotels, and many others. This interview is filled with golden nuggets and we tried our best to...
2020-09-151h 02
College of InfluenceBuilding Community Beyond Numbers w/ @davidmeltzerIf you’ve heard interviews and other introductions to David Meltzer in the past, he always gets described with more or less the same adjectives: Legend, idol, inspiration, innovator, etc. But we decided that we wanted to give David the chance to introduce himself in his own words-- how he feels the world should know him. On the podcast this week we had a quick, but incredibly insightful talk with a person that has built the pillars of the talent management industry. He’s the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leig...
2020-09-1028 min
College of InfluenceSelf Expression and Mom Blogging, with @mommydiaryBefore Angela Kim of Mommy Diary started her blogging life, she was a full-time mom juggling her own desires and a budding family. She was teaching, building on her dreams, but at the young age of 24 that all changed quickly, leading to one of the lowest points in her life. Fast forward almost 16 years from that point, we sit down with Angela who has since become one of the most successful full time bloggers, and now podcasters, today. From motherhood to iconic fashion content-- you name it, she’s done it all. Join us for th...
2020-08-2555 min
College of InfluenceFashion, Influence and Cultural Revolution with @nycxclothesShelcy and Christy Joseph are a fashionable and stylish duo behind NYCxClothes. Born in Haiti but now locals of New York, they created a fashion and lifestyle platform turned into a community that encourages women from all cultures to live up to their full potentials and to believe in their dreams. The vibrant duo brings everything they touch to life and generate content with flawless aesthetics, turning their account into instant fashion goals. Recently, we sat down with Shelcy Joseph to discuss her perspective as a rising star influencer, a creative force during the COVID-19 pandemic, and...
2020-07-281h 12
College of InfluenceInfluence during COVID-19, with @chloetessmillerUniversity of Southern California student and micro-influencer Chloe Miller is known for her beauty and fashion content. However, since the global coronavirus pandemic hit earlier this year, Chloe has branched outside her niche to advocate for social distancing and the importance of keeping one another safe. This mixing of desperate content might scare some influencers, but Chloe believes her willingness to break molds makes her unique—and she hopes more influencers follow suit. Recently, we sat down with Chloe (@chloetessmiller) to discuss her experiences as both a college student and micro-influencer during the COVID-19 pandemic....
2020-07-1548 min
College of InfluenceYour Unique Value, with Cole Zucker of Hey HeroIn 2007, Cole Zucker made what might have seemed like a risky decision. After graduating college, he purchased a one-way ticket to Shanghai, China, checked into a hostel, and started searching for work. This life-altering experience eventually led to Cole co-founding Green Creative, a multi-million dollar commercial LED lighting company. He’s since exited Green Creative and started Hey Hero, a platform that enables influencers to offer personalized, expert advice to their followers. In the latest episode of College of Influence’s podcast, we talked with Cole about how he started Green Creative, lessons he discovered along...
2020-05-2049 min
College of InfluenceReshaping Identity under COVID-19, with @marwaatikThe podcast returns for our second semester, at a turning point in history. In this episode Kyle talks with Marwa Atik, influencer and entrepreneur on the topic of identity at the onset of the COVID-19 pandemic. As of the podcasts' posting date most of the United States is still under shelter in place orders, and recommendations to wear personal protective equipment, like masks, to prevent the spread of COVID-19. Masks, in particular, have the effect of covering one’s identity, something that is such a driving force in American culture. As a hijab wearing Muslim-American woman, and foun...
2020-05-1351 min
College of Influence#nofilter - Instagram Polices Alter Imagery (with Anna Stern, @collectivelyinc)Taking this week's pop quiz is the Director of Community at Collectively, Anna Stern. Anna tackles Instagram's recent headline making choice to remove some digitally altered photos from the app, which is affecting influencers who...you guessed it, use tools like Photoshop to edit their imagery. According to Facebook / Instagram, this is part of their effort to curb fake news (amongst other things), but...what do you think? Do you care? Does it really matter? As with all pop quizzes we take a current event in the world of social media, dissect a recent article, and let the guest w...
2020-01-2409 min
College of InfluenceHow to Get Picked for Influencer Programs (with Anna Stern of @collectivelyinc)In our Fall / Winter semester finale, Kyle talks with Anna Stern of Collectively to discuss something we all what to know—what agencies are looking for when matching influencers with brands. As Director of the Community team at Collectively, a full-service strategy agency that specializes in influencer marketing, Anna’s expertise in the field spans to the early days of the industry—when most campaigns included long-form blog content and a tweet. Today, she helps advocate, support, and provide structure for Collectively’s network of over 20,000 influencers ranging from fashion bloggers to Twitch gamers. Listen to the College of Influence episode to...
2020-01-2157 min
College of InfluencePOP QUIZ! Did TikTok Kill Instagram? (with @bobbybilina)Taking this week's pop quiz is our master of sales, Bobby Bilina from talent management group, God & Beauty. Bobby discusses TikTok's huge surge in 2019, overtaking Instagram in number of monthly active users. Instagram is coming out with their own app, called Reels, in response. So...is it too late to fight the tide? Is everyone TikTok'ing? Or just like an alarm clock, is time winding down on the app's popularity, because with Reels on it's heels as Bobby put it, "WHY LEAVE THE APP!?" Do you care? Does it really matter? As with all pop quizzes we take a...
2020-01-1708 min
College of InfluenceKnow Your Worth - Negotiation Tactics (with @bobbybilina)For many people, when they hear the term "sales" they immediately have a bad reaction: fake smiles, aggressive tactics, and over-exaggerated promises. For Bobby Bilina, God & Beauty’s Director of Sales and co-host of the College of Influence podcast, sales is actually all about taking care of people—and that’s the differentiator in what makes him great at landing deals for his influencer clients. In the latest episode of the College of Influence podcast, Bobby and Kyle discuss the many ins-and-outs of negotiating and key strategies to finding success with it as an influencer. For al...
2020-01-141h 08
College of InfluencePOP QUIZ! Instagram's AR Filters (with @amberdaymakesstuff)Taking this week's pop quiz is creative visionary illustrator Amber Day (check her designs on collegeofinfluence.com!). Amber discusses the effect that augmented reality (AR) could have when built into the most dominant social media platform of the moment, Instagram. Essentially Instagram is building filters, in collaboration with fashion designers, to make their clothing come to life on screen. Are we inherently going to be pushed to spend more time on our devices than we already do?! Do you care? Does it really matter? As with all pop quizzes we take a current...
2020-01-1011 min
College of InfluenceUnlocking Your Creative Potential (with illustrator Amber Day)In the latest episode of College of Influence we get into the nature of creativity with illustrator and curious creative Amber Day. Amber is the designer behind all of the incredible illustration on the College of Influence website, but her story spans many years (and continents) in the pursuit of artistic freedom. From Chanel to Nordstrom, the Guardian UK to the Washington Post...brands, newspapers, dining destinations and more...Amber's work has truly been featured worldwide. Listen in as Amber breaks down her process and how living the biggest life outside the grid can help...
2020-01-071h 05
College of InfluencePOP QUIZ! Overthinking Content (with Ari Andersen of Millennials Don't Suck)Taking this week's pop quiz is our podcast producer, and host of hit Millennials Don't Suck, Ari Andersen. Ari discusses the notion that overthinking content is going to be the death of social platforms, like Instagram. Recently Eva Chen, Director of Fashion Partnerships at Instagram, gave an interview speaking to the fact that people spend way too much time curating their imagery and captions. The more thought put into a post, the less organic it feels. Are you one of the ones putting hours of work into something that will only be live for a day? Do...
2020-01-0317 min
College of InfluenceThe Power of Podcasting (with Ari Andersen of Millennials Don't Suck)In the latest episode of the College of Influence’s own podcast, we dive into what it takes to have a successful podcast with Ari Anderson, podcast producer and co-founder of Curious Audio. After starting his career as an international policy consultant, Ari decided to start his own podcast with a friend called Millennials Don’t Suck, which set out as a side project to disprove the prevailing assumption that millennials are lazy and narcissistic. One hundred episodes and hundreds of thousands of downloads later, Ari’s moved into podcasting full-time and helps interested parties (including College of Inf...
2019-12-271h 04
College of InfluencePOP QUIZ! The Complicated World of the Travel Influencer (with @davidsbeehere)Taking this week's pop quiz is YouTube star David Hoffmann of David's Been Here. David discusses the attitude toward, and the attitude of, travel bloggers. With influencers dominating travel topics, the expectation of free stays, free food and special treatment has soured relationships with tourism boards world wide. David gives his expert two cents on where vloggers and bloggers go wrong when traveling the world, especially with tourism and hospitality partners. Do you care? Does it really matter? As with all pop quizzes we take a current event in the world of social media, dissect a...
2019-12-2010 min
College of InfluenceThe Art of Constantly Creating Content (with YouTube Star @davidsbeenhere)It’s hard to look at the job David Hoffmann has created for himself and not feel incredibly jealous—after all, he’s a professional tourist, sharing new places, foods, and experiences with his hundreds of thousands of followers each day. But even though he’s known today or his worldwide antics, that wasn’t always the case. In the latest episode of College of Influence’s podcast, David shares how his passion for travel was ignited, how he grew a steady revenue stream on YouTube, and how his content creation process has evolved alongside his platforms. ...
2019-12-1752 min
College of InfluencePOP QUIZ! Instagram Restricts Comments to Decease Bullying (with Bobby Bilina)Taking this week's pop quiz is Bobby Bilina, Director of Sales at God & Beauty, the leading influencer management firm. Bobby goes in on the topic of bullying, and off on Instagram's newer feature that allows users to restrict comments. The main drive behind this feature is to give users a weapon to fight back against bullying, although passively, by making the comment only seen by the user who left the comment...instead of by everyone. Do you care? Does it really matter? As with all pop quizzes we take a current event in the world...
2019-12-1308 min
College of InfluenceHow to Calculate ROI and Win More Business (with Bobby Bilina)You want to work with a dream brand as a partner, but how do you start that conversation, and get a gig? How to land a deal is really driven by ROI, or Return on Investment, and how you explain ROI to companies you want to develop a business relationship with. In the latest episode of the College of Influence podcast, the master guru of business development, Bobby Bilina (Director of Sales for talent firm God & Beauty) breaks down what every business wants to hear...where their money is going, and how they're going to make their...
2019-12-1037 min
College of InfluencePOP QUIZ! Is Instagram Ruining Travel (with @prettylittlefawn)Taking this week's pop quiz is Courtney Halverson of blog Pretty Little Fawn, on the topic of influencers RUINING travel for everyone else. When an influencer shares their travel adventure on social does it make it less likely someone will go to that destination, simply because they've seen all the interesting points now thanks to the influencer? When someone travels based on an influencer's recommendation will they be disappointed if they can't get the same type of photo they saw the influencer post? Does it really matter? As with all pop quizzes we take a current event...
2019-12-0612 min
College of InfluenceBuilding Relationships with Brand Partners (with @prettylittlefawn)Growing up, Courtney Halverson’s parents kept a tight lid on her access to the Internet, but as her acting career began to take off, it was important for her to grow an online presence. From there, she dug deeper into the social media world to find the good, the bad, and the ugly. In the latest episode of the College of Influence podcast, the LA blogger and actress shares her journey from navigating the world of auditions as a teenager to becoming a masterful content creator, and teaches how to build lasting relationships (friendships) with brand par...
2019-12-0354 min
College of InfluencePOP QUIZ! Instagram Got Rid of the Best Stalking Feature (with Jason Brooks, ESQ.)Taking this week's pop quiz is Jason Brooks, Esq. of AltView Law Group, on the topic of Instagram removing the Following tab. The feature was controversial as it let you see what content was being liked by others on the platform, leading to plenty of relationship fights for obvious reasons. Did you enjoy seeing what others were interacting with on the platform? Did the feature cause you any personal headaches? Do you care? As with all pop quizzes we take a current event in the world of social media, dissect a recent article, and let the guest...
2019-11-2906 min
College of InfluenceUnderstanding Influencer Campaign Contracts, with Jason Brooks, ESQ.Startling fact: 70-80% of influencer talent out at large are not represented by legal counsel or a talent manager, those who can help protect the influencers’ interest during contract negotiation. In the latest episode of College of Influence’s podcast business and entertainment lawyer Jason Brooks, ESQ,. of Altview Law Group, breaks down the big things to look out for in each influencer campaign contract, and why. This is some of the most important listening you can do, especially if you’re an independent influencer! Jason's help in the arena of contracts formed the basis of what we’ve...
2019-11-2657 min
College of InfluencePOP QUIZ! YouTube Changes Disclosures Rules for Kids (with @mybelonging)Taking this week’s College of Influence Pop Quiz is Tommy Lei of MYBELONGING. YouTube gets fined by the FCC to the tune of $170M for allowing for sponsored content targeting kids to influence watching habits of children without having more rules in place to protect kids from advertising. This ruling may have a domino effect that uppends what everyone is posting, in terms of sponsored content. Do you think more disclosure rules are necessary, or will they hurt your business? Do you care? As with all pop quizzes we take a current event in th...
2019-11-2211 min
College of InfluenceStaying True to Your Vision (with @mybelonging)Before becoming the force behind MYBELONGING, blogger and styleteller Tommy Lei was a self-described “exhausted publicist." Now Tommy has worked with traveled the world on behalf of a luxury portfolio of clientele. In the latest episode of College of Influence’s podcast, Tommy delves into the full story behind his brand—from how he reconciled his intersectional identity with his conservative Chinese upbringing, to how his unique sense of style, once seen as a risk by many brands, remains his strongest asset today. Guest: Tommy Lei www.mybelonging.com instagram.com/mybelonging [For the bes...
2019-11-191h 01
College of InfluencePop Quiz: Instagram's Plan to Hide Likes (with @honeynsilk)Taking this week’s College of Influence Pop Quiz is Stephanie Liu Hjelmeseth of Honey & Silk. With Instagram’s plan to hide likes rolling out in various countries around the world we ask the question, as an influencer will Instagram hiding likes help or hurt your business? Do you care? As with all pop quizzes we take a current event in the world of social media, dissect a recent article, and let the guest weigh in on the subject — good, bad or indifferent. Share this episode with your followers, and visit collegeofinfluence.com to sou...
2019-11-1513 min
College of InfluenceEvolving Your Personal Brand Through Life Changes (with @honeyandsilk)With a one year old tyke on her hip, Stephanie Liu Hjelmeseth of Honey & Silk shoots for top lifestyle and luxury brands around the globe. From Chanel to Kim Kardashian West’s new line, brands clamor for her effortless and yet elevated appeal. This week, we learn how to evolve your brand through life's many changes, and get comfortable with your community of followers changing over time. Guest: Stephanie Liu Hjelmeseth www.honeynsilk.com instagram.com/honeynsilk [For the best lessons from our favorite College of Influence interviews and more, sign up at co...
2019-11-1255 min
College of InfluenceWelcome to College of InfluenceWelcome to the College of Influence podcast, your personal resource and guide for all important business lessons on becoming the most successful, most lucrative influencer you can be! Created by business managers, talent agents, press gurus, and digital marketing experts, College of Influence is here to help you take control of your career as a digital influencer. For more information, resources and our influencer focused curriculum: www.collegeofinfluence.com Voices in this trailer belong to: instagram.com/kylehjelmeseth instagram.com/honeynsilk instagram.com/mybelonging instagram.com/prettylittlefawn instagram.com/bobbybilina Jason Brooks, ESQ of...
2019-10-2401 min