Shows
Real Talk about Real Marketing#69 - Game-changing Experiences with In-Market Signals | Real Talk about Marketing an Acxiom PodcastJonathan Lucenay and Wally Burchfield join the podcast to discuss how identifying and focusing on active shoppers and their intent signals can drive better experiences for both the consumer and the brand – showing a 5:1 return and increased profits on a transactional basis.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.2025-04-1539 minReal Talk about Real Marketing#56 - Breaking Down Google’s U-Turn on CookiesTune in to this episode of the podcast as hosts Kyle Hollaway and Dustin Raney break down Google’s latest announcement that they will, in fact, not deprecate cookies after all. They will address all your burning questions: What will it mean for the advertising ecosystem? How should brands go forward? What are others in the industry saying? Should we all freak out? Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.2024-07-2535 minReal Talk about Real Marketing#52 - Your Brand as Your Calling CardYour brand serves as your calling card in the market. And because at any one time 95% of customers are not in market, your brand also serves as future demand. In this first episode of the newly expanded podcast of Real Talk about Real Marketing (previously Real Talk about Identity), Acxiom’s Tammy Ammon joins hosts Kyle Hollaway and Dustin Raney to dive into the value of a brand and some real-world brand successes and failures. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.2024-05-0721 minReal Talk about Real Marketing#46 - 2023 Identity Wrap UpHosts Kyle Hollaway and Dustin Raney look back on the wild ride of a year that was 2023 in identity. From the emergence of AI and immersive technology to cloud native capabilities and consent, privacy and interoperability, there is no shortage of curves and spins when it comes to the challenges brands will face to more fully bring customers into the engagement experience in 2024.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.2023-12-1332 min
LeaderTalks@AcxiomLead for the Future, Part 4: Hiring and Staffing for the Future - with Janet Cinfio, Stefana Rusu and Kyle HollawayIn this episode, Amy chats with Janet Cinfio, Chief Information Officer; Stefana Rusu, Senior Vice President of Marketing; and Kyle Hollaway, Senior Vice President of Products; to wrap up our series on Lead for the Future with a discussion on the competency of Hiring and Staffing for the Future. To successfully achieve our goals and strategies for the future, we have to have the right team in place to turn that vision into reality.
Hiring and staffing for the future means that we intentionally build a diverse and inclusive team and invest in their development to ensure f...2022-09-0853 min
State of Identity Podcast Series by LiminalThe Ethical Use of Data & TechnologyHow do you make sense of fragmented data in an ever evolving regulatory and competitive landscape? This week host Cameron D'Ambrosi welcomes Kyle Hollaway, Vice President and Head of Global Identity at Acxiom to the State of Identity podcast to discuss the shift to first party data and what that looks like for identity resolution.2022-04-0733 minReal Talk about Real Marketing#1 - Real Identity: Identity at the Intersection of Marketing and AdvertisingIntroducing the Real Talk with Real Identity podcast that focuses on relevant topics about Identity and how it is foundational to marketing, advertising and even operations with co-hosts Kyle Hollaway and Dustin Raney from Acxiom’s global identity practice. Patrick Duggan, Senior Director of Partnerships at Acxiom, joins this first podcast to focus on the intersection of marketing and advertising, and the role that Identity is playing as the two disciplines converge. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.2020-07-1953 min
Data Guru by AcxiomData Guru: Life without CookiesListen in as Kyle Hollaway and Patrick Duggan, two Acxiom leaders, deliver the lowdown about the departure of third-party cookies and common concerns in the marketplace. They also discuss some of the different initiatives underway to replace cookies and what marketers need to prioritize for identity going forward. Thanks for listening! Follow us on Twitter, Facebook and Instagram!2020-06-1034 min