Shows
Brand OdysseyApple x iSmellThis week, we’re biting into the surprising history of the apple - the fruit that has shaped mythology, science, and branding. From Adam and Eve to Isaac Newton to a certain tech empire, how did this everyday fruit become such a powerful icon?Then, we take a whiff of iSmell, a bizarre attempt to bring the internet to your nose. Imagine browsing the web and suddenly smelling fresh coffee or ocean waves. It was supposed to revolutionise digital experiences - but instead, it disappeared without a trace.Connect with us @brandodysseypodProduced by...2025-03-311h 00Brand OdysseyBONUS: How Red Rooster Got Its Glow up, With Tony IbbotsonAs promised - and in our very first interview episode - we’re sitting down with Tony Ibbotson, founder and creative director of The Creative Method, to talk all things logos. From the bold Red Rooster rebrand to what makes a great logo stand out, Tony shares his insights on design, storytelling, and building brands that last. Short, sharp, and packed with branding gold!2025-03-0334 minBrand OdysseyRed Rooster x BumbleThis week, we’re diving into two very different brand stories - one that rose from the ashes (or the deep fryer) and one that crashed before it even got started.First up, Red Rooster’s redemption arc. For years, Australia’s OG chicken chain had an identity crisis - was it fast food? Was it a Sunday roast? Did anyone actually go there on purpose? But in a move no one saw coming, Red Rooster went from forgotten to fan favourite with a bold new look, a fresh menu, and the kind of confidence that says, “Yes, we...2025-02-201h 02Brand OdysseyChupa Chups x CosmopolitanWe're back, and this time, we’re unwrapping the colourful and unexpectedly sophisticated world of Chupa Chups - the Spanish-born lollipop brand that’s been delighting taste buds since the ‘50s. Chupa Chups is proof that smart branding (and a whole lot of sugar) can go a long way.Then, we’re diving into one of the strangest brand extensions of all time - Cosmopolitan magazine's attempt to break into the dairy aisle. In the ‘90s, Cosmo decided that telling people how to dress and date wasn't enough. Spoiler alert: it did not go well.Connecy wit...2025-02-061h 17Brand OdysseyTony's x HeinzFirst, it’s time to unwrap the vibrant story of Tony's Chocolonely - a brand as bold in its mission as it is in its colourful packaging. From its humble beginnings as a journalist’s crusade against child labour in the cocoa industry to becoming a global phenomenon, Tony's proves that purpose and personality can mix deliciously.Then, Kylie and Miranda take a saucy detour into Heinz’s QR code campaign mishap from 2012. Back when QR codes were still a novelty, Heinz launched a promotion that went hilariously off-track. It's a nostalgic look at a simpler (and blurri...2024-12-041h 01Brand OdysseyBlockbuster x Blockbuster BendAnother big bumper episode - but this time it’s a break takedown with Miranda exploring one of the biggest relics of 90’s content consumption, Blockbuster! When we think of Blockbuster’s demise, we think of netflix and streaming services being the reason for their bankruptcy, but as always, when you scratch the surface there’s always more to the story. From refusing an offer of purchase from an early-stage-Netflix that would send shivers down any good capitalist’s spine, to an ad campaign that flat out lied to customers and landed them i...2024-11-2043 minBrand OdysseyBarbie x BarbieShock horror, Miranda and Kylie are changing up the format again! Kylie got lost in the Barbie Malibu dream house and needed her own episode to do the 2023 Barbie brand world takeover justice. Hold onto your pink party pants people - Kylie is taking us through the journey of the world’s most beloved and the world’s most problematic doll. BARBIE. How did this little lady change the narrative from being viewed as a vapid, one dimensional, out of date toy with flatlining sales in the 2000’s, to cultural phenomenon and valid lifestyle choice in 2023. 2024-11-0643 minBrand OdysseyEmojis x TropicanaA deep dive into the cutest little guys on text message and how a rebrand cost the company close to $1 million a day in orange juice sales.Strap in! In this episode Miranda takes us on a journey through the secret lives of emojis. From their birth in Japan, to their rise in popular culture and how different generations use them to communicate, these critters really are a central part of modern day communication. Kylie takes down Tropicana Juice and their 2009 rebrand disaster, one of the most famous, and expensive, rebrand fails in modern history. H...2024-10-2348 minBrand OdysseyObama's Poster x Women's NetworkHow did a poster by a previously incarcerated street artist manage to influence a presidential election and what is the one thing you’d want to steer clear of when designing a logo for a women’s network? This week Kylie dives into the glory days of 2008 and the presidential election that saw Barack Obama become the first African-American president in U.S. history. Specifically how a poster by street artist Shepherd Fairey managed to capture the mood of the moment, ‘go viral’ on a new technology called social media, and ultimately influence the election. Taking it...2024-10-0941 minBrand OdysseyInstagram x We Heart NYHow our favourite photo sharing app found its feet after an alcohol fuelled start, and how could a brand be so bad that it unites all New Yorkers in a shared hatred for it?Who knew Instagram started as a bourbon appreciation passion project? Not. Us. This week Miranda lifts the curtain on the humble beginnings of everybody’s favourite ‘photo sharing app’ Instagram, and dives into its controversial but ultimately successful rebrand. Kylie tells a cautionary tale – that time a perceived rebrand of the iconic ‘I Heart NY’ logo, nearly broke the internet and every New York...2024-09-2538 minBrand OdysseyComic Sans x NikeA story of redemption for the little font that could, and proof that not even the big guys like Nike always get it right. Kylie turns heads as she makes the case for a comic sans comeback. Sharing its origin story, its pivotal role in the desktop publishing revolution, why it's misunderstood and its triumphant hero’s journey back to cultural icon, will she be able to change Miranda’s mind? Punching up, Miranda takes a big swing at Nike’s 2005 sustainability efforts with the release of their first eco-friendly shoe. Are these shoes evidence of susta...2024-09-2534 minBrand OdysseyLas Vegas x BOMOur first ep! In our maiden voyage we deep dive into the ‘fabulous’ (and famously un-copyrighted) Las Vegas sign and how The BOM (The Bureau of Meteorology) managed to totally bomb their rebrand. But before we get into our weekly make and break this week we spill the tea on how we came up with this idea, with Miranda retelling the story of a $2 million Gold Coast sign installation that sounded great in theory but forgot one pivotal piece of the puzzle. This transitions us nicely into Make of the week - the Las Vegas sign...2024-09-2538 minBrand OdysseyWelcome to Brand OdysseyJoin Miranda and Kylie each week on an expedition into the creative universe. Each episode we will tell each other a story that the other hasn't heard before – one where creativity has triumphed and one where things have not gone to plan, mixed in with some chit chat and side quests. Hop in, pop on your seatbelts because we are going on a Brand Odyssey.Connect with us:Three Blocks Left websiteInstagramFacebookLinkedIn2024-09-1701 min