Shows
The Circle of TrustRevolutionizing Law Firm Financial StrategiesEpisode 27In this episode of the Circle of Trust Podcast, Keith Dyer, CMO of LEXGRO, interviews Dr. Howie Golden, the owner of Capital Financing based in Atlanta, Georgia. Howie shares his intriguing journey from being a chiropractor to becoming a financier, helping personal injury law firms finance their cases.He discusses the financial challenges faced by contingency law firms, such as cash flow issues and the high costs of litigation. Howie introduces his company's unique solutions, including non-recourse case expense financing, that help law firms maintain cash flow, level the playing field against large insurance...
2026-01-3025 min
The Circle of TrustCrafting Content for Legal VisibilityEpisode 26In this episode of the Circle of Trust Podcast, hosted by Keith Dyer and sponsored by LEXGRO, Keith interviews David Arato, the owner of Lexicon Legal Content. David shares his journey from a music major and aspiring professional cellist to a law school graduate and successful content creator for law firms.He explains the services Lexicon Legal Content provides, focusing on compliant, SEO-oriented, and jurisdiction-specific content for law firms. David also discusses the impact of AI on content creation, emphasizing the necessity of human oversight to ensure content...
2026-01-2317 min
The Circle of TrustMarketing Mastery for Law Firm GrowthEpisode 25In this episode of The Circle of Trust Podcast, host Keith Dyer interviews Dallin Groneman, a solo estate planning attorney based in Syracuse, Utah.Dallin shares his journey from working as a prosecutor in Salt Lake County to starting his own estate planning firm in February 2025. He discusses his initial challenges, his experience with probate during personal family events, and the steps he has taken to market his new firm.Dallin highlights the influence of mentors, his community-focused marketing strategies, and his aspirations...
2026-01-1624 min
The Circle of TrustThe New Era of Legal ReferralsEpisode 24In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and brought to you by LEXGRO, Keith is joined by Gabriel Stiritz, the founder of Lexamica.Gabriel discusses the innovative platform Lexamica, which facilitates smart referrals between lawyers and clients, streamlining the process of matching, tracking, and managing referrals. The conversation delves into Gabriel's background, how he transitioned from working in a plaintiff’s employment law firm to founding Lexamica, and the impact the platform has made in the legal industry....
2026-01-0916 min
The Circle of TrustLegal Challenges and Triumphs in the CaribbeanEpisode 23In this episode of the Circle of Trust podcast, hosted by Keith Dyer and sponsored by LEXGRO, civil litigation attorney Faye Finisterre from Barbados shares her journey and experiences in law.Faye discusses her dual citizenship, her education at the London School of Economics, and the challenges she faced increasing her expertise in civil and commercial litigation. She speaks about founding her own firm, Finisterre Attorneys, with her mother and emphasizes the importance of setting boundaries and maintaining a focused intention in growing her practice.
2026-01-0235 min
The Circle of TrustInnovating in Crime and Defense LawEpisode 22In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, we hear from Jaroslaw Kruk, a seasoned attorney specializing in economic crime prevention and detection based in Warsaw, Poland. Jaroslaw discusses his extensive career, the intricacies of navigating Poland's legal landscape, and the unique methods his boutique law firm employs to tackle international fraud and defense industry legalities.He provides valuable insights into the challenges posed by white-collar crime, asset recovery, and the...
2025-12-2626 min
The Circle of TrustEntrepreneurial Lessons for LawyersEpisode 21In this episode of the Circle of Trust podcast, host Keith Dyer from LEXGRO chats with Darren Findling, the founder of The Probate Pro in Detroit, Michigan. Darren shares his unique journey from starting in his father's sole practice to establishing a national probate law firm.They discuss the importance of specialization, the strategic use of referrals, innovative marketing, and constant learning to achieve growth. Darren also emphasizes the role of technology, particularly AI, in reshaping the legal industry.Tune in to discover...
2025-12-1931 min
The Circle of TrustAI: The New Frontier in Legal MediationEpisode 20In this episode of the Circle of Trust podcast, host Keith Dyer is joined by Mark Stiles, the founder of Joze.AI, to discuss the transformative potential of AI in conflict resolution within law firms. They explore how AI can streamline mediation processes, making conflict resolution more efficient and cost-effective.Mark shares insights from his 30-year legal career, the development of Joze.AI, and their current experimental phases involving subject matter experts. They discuss the collaborative nature of this AI tool, its potential impact on various types of...
2025-12-1219 min
The Circle of TrustAI and the Future of Law FirmsEpisode 19In this episode of The Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, South African lawyer and entrepreneur Nicolene Schoeman-Louw discusses her journey of building a successful law firm over 20 years. Nicolene shares insights into how her firm helps entrepreneurs with legal needs, the importance of marketing, and how they adapt to evolving business landscapes, including the integration of AI. The conversation highlights key issues such as office politics, engagement, and the importance of data-driven decisions for sustainable growth.
2025-12-0528 min
The Circle of TrustTransform Your Law Firm with the EOS ApproachEpisode 18In this episode of the Circle of Trust Podcast, host Keith Dyer sits down with Matt Hahne, an EOS implementer, to discuss the Entrepreneurial Operating System (EOS). They delve into the importance of having a structured system to prioritize and execute visionary ideas for law firm growth.Matt shares his journey from being a serial entrepreneur to becoming an EOS implementer, highlighting how EOS transformed his life and business. They explore how law firms can benefit from EOS by focusing on vision, traction, and team health to create...
2025-11-2124 min
The Circle of TrustGrowing a Law Practice in a Saturated MarketEpisode 17In this episode of the Circle of Trust Podcast hosted by Keith Dyer, Florida personal injury and wrongful death attorney Amanda Baggett discusses her journey in the legal field, the unique aspects of her law firm, and her approach to balancing a busy career with motherhood.Amanda shares her insights on successful marketing strategies for law firms, the challenges of standing out in a saturated market, and the importance of personal connections and community involvement. She also talks about the significance of having an in-house marketing team and...
2025-11-0726 min
The Circle of TrustAI & Legal Tech for Modern Law FirmsEpisode 16In this episode of the Circle of Trust Podcast, hosted by Keith Dyer and brought to you by LEXGRO, Patrick McEen, Director of Marketing and Operations at Meyer Wilson and Werning, shares insights about integrating technology in law firms for efficient marketing and operations.McEuen discusses the challenges and solutions in consolidating technology platforms, using marketing attribution tools, and leveraging AI to streamline processes. The conversation also touches on the importance of a tech-savvy internal team, the evolving landscape of legal tech, and strategic marketing approaches...
2025-10-2430 min
The Circle of TrustLaw Firm Growth and InnovationEpisode 15In this episode of the Circle of Trust Podcast, host Keith Dyer talks to Brian LaBovick, owner of LaBovick Law Group, about his journey from a young, aspiring lawyer to a successful law firm owner with offices in Florida and Massachusetts.Brian shares his experiences and challenges, including his background in boxing and wrestling, his initial foray into the legal world, and the pivotal moments that shaped his career. The conversation delves into the importance of marketing, the impact of AI on the legal industry, and maintaining a...
2025-10-1046 min
The Law Firm CMO Podcast: Honest insights and proven strategies for predictable Law Firm growthHow to Build a Law Firm Intake System That Drives GrowthEpisode Summary
In this episode of Circle of Trust, law firm growth expert Keith Dyer, founder of LEXGRO, explains why intake is one of the most critical business functions in a law firm. He breaks down the biggest mistakes firms make with intake, the importance of training intake staff, and how to build processes that consistently convert leads into clients.
Keith emphasizes that intake should be treated as a sales function, not just phone answering. He shares real-world stories of law firms losing cases due to broken systems, poorly trained staff, and lack of empathy in client...
2025-10-0915 min
The Circle of TrustStrategic Marketing for Personal Injury AttorneysEpisode 14In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and brought to you by LEXGRO, Northern Virginia personal injury attorney Dagoberto Rodriguez shares his journey from Venezuela to becoming a successful attorney in the U.S.Dagoberto discusses his experiences and challenges in marketing his firm, including the high costs of Google Ads and the frustrations of finding effective digital marketing strategies. He emphasizes the importance of social media, the need for a strategic approach, and offers advice for young lawyers...
2025-09-2630 min
Grow Law PodcastFrom $3M to $12M: How to Scale Your Law Firm — with Keith DyerSend us a textWhat does it take to 4X your law firm’s revenue in just three years? Join Sasha Berson as he speaks with Keith Dyer, founder of LEXGRO, who helped one firm scale from $3M to $12M with bold marketing, smart budgeting, and a full-funnel strategy. Keith breaks down the biggest growth mistakes law firms make, and how to turn your spend into a consistent caseload.👉 Sasha and Keith explore:— How much it took to grow one law firm from $3M to $12M in under three years— Why...
2025-09-1739 min
The Circle of TrustRevolutionizing Law Firm Growth Through Flexible StaffingEpisode 13In this episode of the Circle of Trust podcast, host Keith Dyer, CMO of LEXGRO, interviews Whitney Norris, Managing Director of Hire an Esquire.They discuss how Hire an Esquire, a division of Major Lindsay and Africa, helps small to medium-sized law firms access fractional legal talent through their exclusive legal job board. Whitney explains the benefits of using their platform, which ensures only qualified legal professionals apply for posted opportunities, aiding firms in managing fluctuating workloads cost-effectively.The conversation also covers the...
2025-09-1220 min
The Circle of TrustBuilding a Compassionate Legal PracticeEpisode 12In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Brittany Lindsay discusses her family and child advocacy law practice. Recently having started her own firm, Brittany explains her child-focused approach to cases involving divorce, paternity, dependency, and special education law.She shares insights from her background as a foster parent and camp counselor, which fuel her passion for youth development. Brittany also discusses the challenges of managing a solo practice, the importance of client service, and her...
2025-08-2921 min
The Circle of TrustInnovative Branding for Law Firm SuccessIn this episode of the Circle of Trust podcast, host Keith Dyer engages in a lively conversation with Lee Rudin, a personal injury attorney based in New Orleans.Lee shares his journey from a New Jersey upbringing to becoming a law student. He discusses his evolution from working in insurance defense to starting his own successful personal injury firm. Lee emphasizes the power of grassroots marketing and the importance of memorable branding through his 'Get Rude' campaign.He also delves into his unique sponsorship of a local pro wrestling...
2025-08-1538 min
The Circle of TrustAmplify Your Law Firm’s Growth through Traditional MediaEpisode 10In this episode of the Circle of Trust Podcast, host Keith Dyer, CMO of LEXGRO, sits down with marketing expert Ginger Seger. They discuss Ginger’s extensive background in marketing, including her experiences with cable advertising, radio, TV, and billboards.The conversation dives deep into the advantages and challenges of various media types for law firm marketing, the importance of emotional and community-engaging campaigns, and the future of radio consumption.Ginger provides actionable insights on crafting effective multimedia campaigns and emphasizes the significance of...
2025-08-0150 min
The Circle of TrustBudgeting for Law FirmsEpisode 9In this episode of the Circle of Trust Podcast, hosted by Keith Dyer, CMO of LEXGRO, guest Luis Scott, founder of 8 Figure Firm, shares his journey from a background in education to becoming a legal entrepreneur and growth consultant. Luis discusses his Nine Principles of Exponential Growth and his work with law firms. Keith and Luis dive into the concept of a 'growth budget' for law firms, discussing the balance between direct response marketing and branding, with specific budget allocations for firms of different sizes. They also explore...
2025-07-1820 min
The Circle of TrustMarketing Beyond the VerdictIn this episode of the Circle of Trust podcast, host Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, welcomes Brittany Hernandez, an attorney and head of legal innovation at Gavel.They delve into the importance of integrating technology, AI, and innovative strategies to streamline law firm operations and improve client experiences. Brittany shares her journey from practicing law to educating lawyers about leveraging technology for increased efficiency and new business models.The discussion highlights lead generation challenges, the role of AI in marketing, and strategic approaches to client...
2025-07-0322 min
The Law Firm CMO Podcast: Honest insights and proven strategies for predictable Law Firm growthWelcome to The Circle of Trust: Meet Keith Dyer & The Mission Behind Law Firm GrowthEpisode Summary:
In this kickoff episode of Circle of Trust, host Kevin Rosenquist interviews LEXGRO founder and Chief Marketing Officer Keith Dyer about his journey from corporate America to the front lines of legal marketing. Keith shares how he turned a background in telecom and general advertising into a specialized, scalable system that helps law firms grow predictably—from zero to six figures, and from seven to eight. The conversation dives deep into the mistakes law firms make with marketing, why predictable growth requires process, and how branding, strategy, and long-term vision all play a part in sustainable la...
2025-07-0320 min
The Circle of TrustRedefining Legal Mediation in a Digital AgeIn this episode of the Circle of Trust podcast, host Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, interviews Ari J. Sliffman from JS Resolutions Law based in Philadelphia. They dive deep into Ari’s role as a mediator and arbitrator, his current marketing strategies, and the challenges of breaking into the mediation field dominated by seasoned professionals. Ari shares his reliance on word-of-mouth referrals, participation in Philadelphia’s Dispute Resolution Center, and leveraging social media platforms like LinkedIn.The discussion also highlights his future marketing goals, including deve...
2025-06-2047 min
The Circle of TrustBuilding the Ultimate Law Firm Sales TeamIn this episode of the Circle of Trust podcast, hosted by Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, the focus is on intake training for law firms. Keith is joined by Chris Mullins, owner of Intake Academy, who shares her extensive experience and best practices for optimizing law firm intake processes. Discussion points include the importance of treating intake as a sales team, deploying an intake auditor, and implementing processes for recording, monitoring, and providing feedback on calls. Emphasis is placed on the necessity of proper training, mindset, and structure to convert...
2025-06-0628 min
The Circle of TrustScaling Law Firms Through Virtual HiringIn this episode of the Circle of Trust podcast, host Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, welcomes Alex Miranda to discuss the transformation of law firm growth through the implementation of virtual teams and hybrid hiring.They cover the changing business landscape, the benefits of using virtual assistants, and strategies for overcoming growth barriers. The conversation delves into the importance of standard operating procedures, leveraging technology, and creating a productive and efficient workforce.With practical insights and actionable advice, this episode is a must-listen for law...
2025-05-2337 min
The Circle of TrustUnveiling Law Firm Funding TacticsIn this episode of the Circle of Trust podcast, host Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, discusses law firm growth strategies and financing options with Ari Kornhaber of Esquire Bank.Ari, a lawyer and banker, offers insights into tailored financial solutions for contingency fee law firms and the unique challenges they face. Topics include law firm funding, managing case costs, and the benefits of working with Esquire Bank.Ari also highlights Esquire Bank’s commitment to social justice and the valuable resources available on their platform, Lawyer IQ
2025-05-0946 min
The Circle of TrustOptimizing Law Firm Intake ProcessesIn this episode of the Circle of Trust podcast, host Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, talks with Chris Mullins, the founder of Intake Academy.They discuss the critical role of intake training in law firms, focusing on improving conversion rates through effective client communication and emotional engagement. Chris shares her expertise on analyzing call recordings, using active listening, and integrating marketing with intake processes.The episode also covers the benefits of AI technology in monitoring and training intake staff, ensuring law firms optimize their client...
2025-04-2527 min
The Circle of TrustAccelerating Law Firm ProfitabilityIn this episode of the Circle of Trust podcast, hosted by Keith Dyer, the Founder and Chief Marketing Officer of LEXGRO, special guest Ryan Kimler, a fractional Chief Financial Officer for law firms, covers key tactics for law firm growth and financial management.They examine numerous financial models, concentrating on spending tracking, revenue analysis, and profit maximization. Kimler demonstrates realistic spreadsheet methods for projecting financial demands, assisting law firms in determining loan amounts, and planning for long-term growth.This podcast offers significant information for law firm owners seeking dependable...
2025-04-1135 min
The Circle of TrustNavigating Law Firm FinancingExpert Insights from Joseph Evans and Don Springer of Capital Bank on Strategic Growth and Funding SolutionsIn this episode of the Circle of Trust podcast, host Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, discusses strategies for obtaining law firm financing with special guests Joseph ‘Joey’ Evans, Vice President, and Don Springer, Senior Vice President from Capital Bank SBA Lending Group.They explore various types of loans available to law firms, including SBA loans, commercial mortgages, and credit lines, focusing on cash flow management and the importance of detailed business plan...
2025-03-2439 min