Shows
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#036: Multiculturalism, Intergenerational Gaps, and Social Inclusion with Rana EbrahimiSend us a textIn this final episode of The Native Experience podcast, we’re joined by Rana Ebrahimi, National Manager of the Multicultural Youth Advocacy Network (MYAN).Rana shares her journey from working with UNHCR in Iran to advocating for the rights of young people from refugee and migrant backgrounds in Australia. With a wealth of experience in humanitarian aid, multiculturalism, and social inclusion, Rana discusses the evolving challenges of bridging generational and cultural divides in today’s diverse society.In our conversation we discuss how trauma and cultural shifts shape intergenerational gaps...2025-01-2035 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#035: Multiculturalism in Australia: Migrant and Refugee Integration with Sandra ElhelwSend us a textIn this episode of The Native Experience podcast, host Brian speaks with Sandra Elhelw, CEO of the Settlement Council of Australia, about the multifaceted journey of migrants and refugees in Australia. The Council is a national peak body representing 130 organisations dedicated to ensuring people of migrant and refugee backgrounds can thrive and belong in their new home.Sandra shares her personal story, growing up in South Australia as the child of Egyptian immigrants, and how these experiences shaped her passion for social justice and cultural advocacy. She discusses the barriers migrants...2025-01-0652 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#034: An Exploration of Forensic Translation and Interpretation with Carl Gene FordhamSend us a textIn this episode of The Native Experience podcast, we delve into the complex world of forensic translation and interpretation with Carl Gene Fordham, the national President of the Australian Institute of Interpreters and Translators (AUSIT). Carl, who is fluent in Mandarin, shares his journey from general translation to the specialized field of legal translation, emphasizing the importance of precision and clarity in supporting Mandarin-speaking individuals in Australia's legal system. We explore the role of expert witnesses in court, the ethical challenges faced by translators and interpreters, and the necessity of...2024-12-1644 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#033: Amplifying Young Multicultural Voices with Saad KhalidSend us a textIn this episode of The Native Experience podcast, we explore multicultural media and migrant integration with Saad Khalid, a pioneering figure in Australia's ethnic community broadcasting. As Project Director for the 2025 Australian Multicultural Youth Media Summit, Saad shares his journey as a first-generation Pakistani-Australian in media, highlighting the power of migrant-driven storytelling in fostering inclusivity.Saad discusses his upbringing as a diplomat's son, his award-nominated documentary "Kings of the Desert" about South Asian Muslim camel drivers in the Australian Outback, and the vital role of multiculturalism.The episode also...2024-11-1830 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#032: Brand Global, Adapt Local with Nataly KellySend us a textIn this episode of The Native Experience podcast, we dive into the world of global branding and localization with Nataly Kelly, Chief Marketing Officer at Zappi. We discuss her extensive experience in marketing and localization and how these experiences shaped her insights on building brand value across cultures. Natalie shares her journey, from her passion for music to her professional endeavors, and how her background in languages has influenced her approach to marketing.We explore the key themes from Nataly’s upcoming book, Brand Global, Adapt Local, which emphasizes th...2024-11-0456 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#031: How Language Tech, AI, and Holoportation Are Shaping the Future with Dieter RungeSend us a textIn this episode of The Native Experience podcast, we explore the fascinating world of language technology with Dieter Runge, co-founder and VP of Global Strategy at Boostlingo. Dieter shares how his love for Star Trek and its futuristic technology, like the Universal Translator, inspired him to create groundbreaking real-time translation tools. We discuss the rapid growth of the language services industry, the importance of language access in healthcare, education, and disaster scenarios, and the cutting-edge innovations like holoportation. Dieter also reflects on how Boostlingo has evolved from a small startup into a...2024-10-2141 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#030:Creating Access & Equity: The Role of Language Services in a Multicultural Society with Leigh CoxSend us a textOn this episode of The Native Experience Podcast, Leigh Cox, Director of Language Services Policy at the Department of Home Affairs shares his insights into the evolving world of language services, multiculturalism, and the importance of access and equity in government services.We explore the critical role language plays in fostering inclusion, particularly for multicultural communities and individuals with accessibility needs. From his extensive experience in social policy to his work improving language services standards, Leigh highlights the importance of transcreation—going beyond simple translation to create meaningful, culturally relevant content....2024-10-0142 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#029: Global Insights: Localization, Language Preservation, and Remote Work with Eddie ArrietaSend us a textIn this episode of The Native Experience podcast, we explore the intersection of remote work, cultural integration, and language preservation in global business. We highlight how MultiLingual is leading efforts to preserve endangered languages, with insights on navigating cultural differences and adapting to diverse work ethics. Eddie also shares his experiences managing a global remote team, emphasizing the importance of structure, daily check-ins, and occasional in-person interactions.We also discuss surprising survey findings on global language preferences and the growing role of AI in language preservation. We explore practical strategies for...2024-09-101h 04
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#028: Insights Into Native Experience Marketing with Mark SabaSend us a textIn this episode of the Native Experience podcast, we are thrilled to be joined by Mark Saba, CEO of Lexigo.We explore Mark’s book "Native Experience Marketing," that unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. This involves forming dynamic teams, co-designing strategies, and mastering grassroots distribution to ensure that messages resonate authentically with the target audience. We discuss the importance of authentically reaching, including, and engaging diverse audiences in their native languages and cultures. Mark also emphasizes the importance of cul...2024-07-2941 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#027: The Future of Writing with Tim BrookesSend us a textOn this episode of The Native Experience Podcast, we have the pleasure of welcoming back Tim Brookes, the founder of the Endangered Alphabets Project. Join us as we delve into Tim’s work preserving endangered languages and the cultures they represent through an exploration of writing systems. We also discuss what the future of writing looks like, especially in regards to the rise of digitization and a global decline of personal investment in writing.As well as exploring the effects of digitization on writing, Tim also emphasized the importance of...2024-07-1651 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#026: A Tale of Workflow Automation, LangOps and Experimentation with Edwin Trebels [Part 2]Send us a textOn this episode of The Native Experience podcast, we welcome back Edwin Trebels, the Translations Director at the Philadelphia Church of God.Edwin, an expert in organizational development and localization, shares insights into the LangOps workflow and implementation, discussing the use of tools like Blackbird and DeepL to automate translation processes. The conversation delves into the impact of these automated systems, the accuracy of translations, and the potential for further customization in the future.We explore the challenges many organizations face in promoting a culture of experimentation. Including hesitation...2024-07-0250 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#025: A Tale of Language, Leadership, Life and Community with Edwin TrebelsSend us a textOn this episode of The Native Experience podcast, we have the honor of welcoming Edwin Trebels, the Translations Director at the Philadelphia Church of God.Edwin brings us on an inspiring journey through his life, showcasing the deep connection between language, leadership, and cultural sensitivity. With a career spanning two decades in the field of localization, he has translated millions of words and played a pivotal role in connecting communities across linguistic divides.In our conversation, we dive into the rich tapestry of Edwin's life, colored by international living...2024-03-1145 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#024: Embracing Your Culture, Identity and Name with Sheron SultanSend us a textOn this episode of The Native Experience podcast, we have the pleasure of speaking with Sheron Sultan, founder of Yatimba!We navigate the complex dance of identities that comes with a multicultural background, which Sheron personifies with her African, German, and Indian heritage. We also discuss the importance of breaking cultural stereotypes and fostering cultural awareness, especially among youth. Sheron shares her personal experiences of self-definition in the face of societal pressures and her journey from South Africa to Australia, and how, with Y...2024-02-2650 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#023: The Mission to Save Endangered Alphabets and Cultures with Tim BrookesSend us a textOn this episode of The Native Experience Podcast, we have the pleasure of welcoming Tim Brookes, the founder of the Endangered Alphabets Project. Join us as we discuss Tim's work preserving endangered alphabets and the cultures they represent. Tim shares his stories collaborating with the Abenaki people - the Indigenous people of the Northeastern Woodlands of Canada - and their powerful connection between language, culture, and identity.We tackle the pressing issues facing indigenous communities in raising awareness about their languages and s...2024-02-1246 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#022: Celebrating Inclusivity, Well-Being, and the Richness of Diversity with Ruhee MeghaniSend us a textOn this episode of The Native Experience Podcast, we welcome Ruhee Meghani, Lead Facilitator & Founder of Allied Collective - Australia’s first inclusive facilitation & wellbeing agency specializing in training, consultation and coaching for leaders & organizations.Join the conversation as we unravel the language of inclusion and the rich tapestry of well-being. Our dialogue spans Ruhee's eclectic expertise in psychology, business, yoga, and human-centered design, highlighting how our backgrounds shape our perceptions of wellness and opportunity. From Mumbai to Melbourne, Ruhee's personal journey is a testament to...2024-02-0854 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#021: Unpacking Accents, Dialects, and Colloquialisms with Mike ToddSend us a textOn this episode of The Native Experience Podcast, we welcome back Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates.If you haven’t already, we encourage you to go back and listen to part 1 of our conversation with Mike, where we explore his varied career; from working on nuclear submarines to selling washing machines. In part 2, we explore the intricacies of marketing a lifestyle brand across cultures, and why understanding regional accents is more than just a party trick—it's essential for authenticity in a global mark...2024-01-0848 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#020: From Pokémon to Professional Growth with Antonio De PalmaSend us a textOn this episode of The Native Experience, we welcome Antonio de Palma, Localization Quality Program Manager at Avetta. Antonio takes us on a journey through the fascinating world of localization, drawing from his rich background in data-driven work and experiences with AAA games. He emphasizes the pivotal role of localization in crafting native experiences and the inherent culture of diversity and inclusion within the localization industry.We dive into Antonio's unique challenges and rewarding triumphs he has encountered doing localization work, navigating cultural a...2023-12-2539 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#019: Life Lessons From Submarines and Selling Washing Machines with Mike ToddSend us a textOn this episode of The Native Experience Podcast, we welcome Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates.In our conversation, we explore two radically different professions that Mike has had in his life: selling washing machines and working on nuclear submarines. Mike shares how selling washing machines became an analogy for good customer service and taught him to understand consumer wants and needs. Mike regails his experiences working on a submarine and reflects on how the routine and discipline required f...2023-12-1150 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#018: Culturalization in the Gaming Industry with Kate Edwards [Part 2]Send us a textOn this episode of The Native Experience Podcast, it’s our absolute pleasure to welcome back Kate Edwards. This is part 2 of our conversation with Kate so if you haven’t already, do yourself a favor and listen to part 1.Kate is the CEO and principal consultant of Geogrify, a consultancy which innovated content culturalization, as well as the CXO and Co-Founder of SetJetters, an app focused on connecting tourists to filming locations. In our conversation, we explore Kate's experiences as a Geographer and Culturalization expert. We traverse a broa...2023-11-2752 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#017: Culturalization in the Gaming Industry with Kate Edwards [Part 1]Send us a textOn this episode of The Native Experience Podcast, we welcome Kate Edwards, CEO and principal consultant of Geogrify, as well as CXO and Co-Founder of SetJetters.With an impressive 30-year career in the gaming industry, Kate delves into the intricate world of culturalization, highlighting its significance in creating culturally appropriate games. She emphasizes the importance of considering various aspects such as character design, dancing animations, symbols, and narratives to avoid unintentional messages.Kate shares some eye-opening experiences, such as the story of the game Kakuto...2023-11-1342 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#016: Driving the User-centric Uber Experience with Renato BeninattoSend us a textIn this episode of The Native Experience Podcast, we welcome back Renato Beninato, chairman and co-founder of Nimdzi Insights. This is the second episode to feature Renato because his extensive knowledge and expertise is too valuable not to share! Renato tells the story of how his consultancy work with Uber came about and resulted in them saving them 4 million dollars per year.We delve into the concept of quality in language and how it differs for different content and products. We also talk about driving and developing products and i...2023-11-0148 min
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#015: Pioneering Language and Localization Through Klingon and Inuktitut with Soren EberhardtSend us a textIn this episode of The Native Experience, we welcome Sören Eberhardt. Sören is a Global Site Manager at Microsoft, who has over 25 years of experience in the field of internationalization and localization. His extensive experience spans multiple roles and aspects, from being a translator, localization engineer, and program manager, to teaching localization classes at various universities. In our conversation, we talk about the importance of understanding the intricacies of language, grammar and accents. We also discuss Sören’s love for travel and experiencing new cultures, and how tha...2023-09-2640 minThe Native Experience Podcast: Translation, localization and multicultural marketing discussions#014: Localisation, Technology and the Gartner Hype Cycle with Josef KubovskySend us a textOn this episode of The Native Experience, we welcome Josef Kubovsky, CEO of Nimdzi Insights.In our conversation, we talk about localisation and the importance of understanding the intricacies and nuances of local markets. We discuss the role of branding companies in international expansion and address how critical errors in marketing campaigns, such as cultural insensitivity, can negatively impact the success of a product in a specific market. We also discuss the Gartner Hype Cycle and AI, emphasising that while these tools can make our lives easier, they should n...2023-09-1235 minThe Native Experience Podcast: Translation, localization and multicultural marketing discussions#013: Marketing, Storytelling and Connecting With Diverse Perspectives with Tony LeeSend us a textOn this episode of The Native Experience, we welcome Tony Lee, Head of Strategy at Lexigo.In our conversation, we discuss marketing and storytelling, and its inherent ability to subtly and no-so-subtly influence people. We compare and contrast multiversal, superhero TV shows with marketing campaigns, delving into the ways both these mediums deliver their messages and agendas.We also discuss mono-, multi-, cross- and intercultural communication, and how Australian businesses and brands have lacked the foresight and know-how to authentically connect with culturally and linguistically diverse perspectives....2023-08-2941 minThe Native Experience Podcast: Translation, localization and multicultural marketing discussions#012: Promoting Diversity and Inclusivity: Intercultural Dialogue, Self-Awareness, and Global Perspectives with Lisa TribuzioSend us a textOn this episode of The Native Experience, we welcome Lisa Tribuzio, Co-Create Facilitator with LEXIGO and also Manager at Lotus Consulting.In our conversation, we delve into the evolving landscape of DEI (diversity, equity, and inclusion), the challenges faced, and the political undertones surrounding diversity. We explore the importance of personal backgrounds and stories in understanding and promoting diversity and inclusivity, and Lisa shares her own journey of challenging biases and prejudices through travel and education.We also discuss the need for self-awareness, and how essential it is, when...2023-07-3141 minThe Native Experience Podcast: Translation, localization and multicultural marketing discussions#011: Technology, Social Psychology, and Work-Life Balance in Localization with Ewandro MagalhaesSend us a textOn this episode of The Native Experience, it’s part two with Ewandro Magalhaes, former Chief Interpreter in the United Nations system, interpreter trainer, language technology advocate, and co-founder of KUDO!Today, we discuss some of the cultural experiences Ewandro has had in his career, the role of technology in Language Services, and the importance of work-life balance, especially after the intensity of the last few years. Ewandro talks about working with various interpreters from around the world and some of his advice and tips on how to succeed in...2023-07-2444 minThe Native Experience Podcast: Translation, localization and multicultural marketing discussions#010: Translating and Interpreting for Heads of State and the United Nations with Ewandro MagalhaesSend us a textOn this episode of The Native Experience, we welcome Ewandro Magalhaes, former Chief Interpreter in the United Nations system, interpreter trainer, and language technology advocate. Ewandro is also a co-founder of KUDO. Ewandro shares his experiences as an interpreter for Heads of State and Government, as well as his thoughts on the challenges of translation and localization. We also discuss the emotional and mental challenges of being an interpreter and the importance of good communication. Ideally, having a real human connection.We also talk about the importance of preserving l...2023-07-1742 minThe Native Experience Podcast: Translation, localization and multicultural marketing discussions#009: Making People Feel Like They Are Home: Creating the Ultimate Native Experience with Cynthia DearinSend us a textOn this episode of The Native Experience, Cynthia Dearin, the founder of Dearin & Associates, joins us to discuss her experience in the international business world. She has some pretty crazy stories to share initially!Cynthia also shares insights from her two books and discusses the importance of understanding local cultures and preferences when expanding into global markets. She gives examples of companies like Starbucks and McDonald's that have both had successes and failures in this area. We talk about the need for a native experience and how it affects c...2023-07-1040 minThe Native Experience Podcast: Translation, localization and multicultural marketing discussions#008: Empathy and Feedback: Keys to Success in the Localization Industry with Jorge Russo dos SantosSend us a textOn this episode of The Native Experience, Jorge Russo dos Santos, the Localization Program Manager at Block, joins us to share his extensive experience in localization and creating truly native experiences for diverse audiences. We dive into some stories and experiences that discuss the impact of technology on daily tasks, social media's effect on personal growth, and the potential for language models to automate certain jobs. We do get into ChatGPT a little bit as well, and how AI is affecting the localization industry.We also talk about the i...2023-07-0337 minThe Native Experience Podcast: Translation, localization and multicultural marketing discussions#007: Uber's Experience with End-User Perception in Localization with Renato BeninattoSend us a textOn this episode of The Native Experience, we welcome Renato Beninatto, Chairman and Co-Founder of Nimdzi Insights, to discuss the complexities of translation and localization.Renato shares his experiences as a Third Culture Kid and explains the importance of being able to adapt to different environments. Renato had a fascinating experience as a consultant with Uber, where he did a study about customer perception of quality that saved them 4 million dollars per year. With that example, we also discuss the importance of focusing on end-user perception of language, rather t...2023-06-2651 minThe Native Experience Podcast: Translation, localization and multicultural marketing discussions#006: Chat GPT and Multilingual Models—The Future of Translation? | With Konstantin SavenkovSend us a textToday on The Native Experience, we welcome Konstantin Savenkov, CEO and co-founder of Intento. Intento helps large companies translate 20x times more on the same budget and make their customer and employee experience instantly multilingual in 450+ languages.We dive right into Chat GPT and the impacts GPT has on the translation industry. We discuss the positives and the potential challenges of AI automation. We talk about context and using common sense inputs. Additionally, we discuss the improvements in GPT-3 technology and its role in daily tasks.As always, we...2023-06-1937 minThe Native Experience Podcast: Translation, localization and multicultural marketing discussions#005: The Value of Context—Avoiding Misunderstandings in Translation and Multicultural Communication with AUSIT President, Angelo BerbottoSend us a textToday, on The Native Experience, we are joined by Angelo Berbotto, National President of the Australian Institute of Translators and Interpreters (AUSIT). We talk about the importance of context in translation, the challenges of interpreting technical topics, and the value of NAATI certification for translators in Australia. We also explore the challenges of understanding context when using different languages and why using an interpreter might actually be the better choice, rather than trying to do it yourself.Additionally, we dive into language learning tips to improve your vo...2023-06-1235 minThe Native Experience Podcast: Translation, localization and multicultural marketing discussions#004: The Significance of Context in Translation and Localization with Andrzej NedomaSend us a textToday, on The Native Experience, we are joined by Andrzej Nedoma, co-founder and ex-CEO of XTRF Management Systems!Andrzej shares his journey with XTRF, moving into a mentoring and advising role with Nedoma.io, and how it’s allowed him opportunities to help and impact others.Andrzej also shares his experiences and tips from being in the translation industry, including the importance of community-centered ideas and the impact of new technologies. It’s an incredible conversation that gives some excellent advice on how to go truly native.We a...2023-06-0649 minThe Native Experience Podcast: Translation, localization and multicultural marketing discussions#003: Navigating Multicultural Communication and the Role of Translators in Multicultural Societies with Erika GonzalezSend us a textOn this episode of The Native Experience, Erika Gonzalez from RMIT University and the Australian Institute of Interpreters and Translators joins us! Erika shares personal stories of her upbringing in Spain and political turmoil in the Basque region. It definitely had an impact on her perspective and who she is today. Our discussion emphasizes the importance of being open-minded and flexible in understanding and accepting different aspects of culture and language to promote diversity and integration.We also discuss the importance of quality translation services to achieve equity and c...2023-06-0551 minThe Native Experience Podcast: Translation, localization and multicultural marketing discussions#002: Creating a Truly Native Experience: A Discussion on Language, Culture, and Design at Canva with Rachel CarruthersSend us a textOn our second episode of The Native Experience, I have the privilege of chatting with Rachel Carruthers, the platform partnerships lead at Canva, to discuss the creation of truly native experiences for diverse audiences. Rachel shares her experiences working on Canva's product and marketing localization and internationalization efforts, eventually growing to over 120 locales. We also delve into the anthropology of language and how language shapes culture and perception. Additionally, Rachel shares her cultural background and unique perspective on bringing that to Australia. Join in on this insightful conversation about la...2023-06-0550 minThe Native Experience Podcast: Translation, localization and multicultural marketing discussions#001: What is The Native Experience?Send us a textWelcome to The Native Experience Podcast! Thank you so much for joining us! We’re incredibly excited for the launch of this show!It’s our FIRST episode of The Native Experience! Today, we’ll talk about what The Native Experience Podcast is all about and why we started the podcast in the first place. We’ll also discuss the benefits you will receive from this podcast and what you can expect to take away from listening.We’ll also get to know Brian, the host of the podcast, as well as...2023-06-0528 min