Shows
LMA PodcastLegal Marketing at 40: How AI, Personalization and Strategic Impact Are Shaping Our FutureWhat can 40 years of legal marketing tell us about the future of the profession? In this special episode of the LMA Podcast, Ashley Stenger, LMA CEO, sits down with John Byrne, 2025 LMA president, and Rachel Shields Williams, 2026 LMA president, to celebrate LMA’s 40th anniversary and explore what’s next for the field of legal marketing and business development.
Tune in to learn:
• How legal marketers have evolved from the early days of developing brochures to establishing themselves as data-driven, strategic partners inside law firms.
• Why hyper-targeted client experiences and measurable outcomes are replacing one-size-fits-all approaches.
• The real impact of AI on lega...
2025-12-1724 min
LMA PodcastInside Legal Journalism: What Reporters Really WantEver wondered what it’s really like to be on the receiving end of your pitches? In this episode of the LMA Podcast, Traci Stuart sits down with Katherine Hollar Barnard and Elizabeth Lampert to take listeners behind the scenes of legal media and hear directly from the experts shaping the headlines.
In this discussion, they’ll unpack fresh survey data revealing:
• The biggest pain points reporters face when working with law firms, from generic pitches to slow response times.
• What makes a spokesperson stand out — and why credibility, candor and clarity matter more than canned soundbites.
• The types of legal storie...
2025-12-0424 min
LMA PodcastWhy Small Talk Should be Part of Your Business Development StrategyIn this episode of the LMA Podcast, business development growth coach and strategist Deb Feder moderates a panel with Chantal Williams and Joy Sperling, exploring the underestimated role of small talk in professional growth and relationship-building.
From favorite TV shows to brisket recipes, the panelists illustrate how everyday banter can lead to lasting business opportunities. Whether you're a natural conversationalist or a recovering small talk skeptic, this episode shows how small talk can be the spark that builds trust, deepens rapport and opens unexpected doors.
Speakers:
Deb Feder, Founder and CEO, Feder Development
Joy Sperling, Retired Law Partner, Day Pitney
...
2025-10-2340 min
LMA PodcastSmarter Content, Better SEO: AI Tips for Legal Marketing StrategiesJoin host Natalia Villanueva and digital marketing expert Amanda Sexton for a focused discussion on how generative AI is transforming SEO and content strategy in the legal industry. From the pitfalls of AI-generated content to the power of storytelling and performance metrics that matter, this episode equips legal marketers with practical ways to stay visible and credible in a rapidly changing digital environment.
Speakers:
Amanda Sexton, Founder and Principal, FocusWorks Marketing
Natalia Villanueva, Partner, KermaPartners | UpWyse
Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
2025-07-0921 min
LMA PodcastThe Trust Factor: Business Development and Relationship Building Tips That Stick (and It’s Not Just for Lawyers)What strategies can legal marketers use to coach attorneys to adopt a client-centric mindset and offer actionable advice that nurtures long-term relationships? During this episode of the LMA Podcast, our guests dive into effective techniques for business development coaching both new and skeptical attorneys, while sharing their personal experiences and the lessons they've learned along the way. They’ll discuss how they integrate key business development trust points into their daily routines, enhancing their ability to guide lawyers towards successful business development practices. Tune in to learn how these strategies can be implemented to transform the attorney-client relationship and drive su...
2025-06-1933 min
LMA PodcastThe Evolution of Modern Legal PR: How We Got Here and The Latest Best PracticesJoin PR SIG Co-Chair Corrina Wright, director of marketing communications at Benesch, for an interview that explores the evolution of legal public relations with Ross Fishman of Fishman Marketing and Michelle Calcote King of Reputation Ink. In addition to exploring how we got here, the trio will take a look at the latest best practices for maximizing your firm’s communications investment.
Speakers:
Ross Fishman, CEO, Fishman Marketing
Michelle Calcote King, President, Reputation Ink
Corrina Wright, Director of Marketing Communications, Benesch
Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by in...
2025-04-2842 min
LMA PodcastLegal Storytelling: Insights, Access and the Power of PerspectiveHow can the legal industry benefit from the "star reporter" talent model? In this episode of the LMA Podcast, guests explore how actionable insights, exclusivity and access can elevate legal content. They also discuss the power of multi-platform storytelling — especially on LinkedIn — and why consistency and strategy are key. Whether you're a seasoned content creator or just starting out, this conversation will inspire you to share your perspective and strengthen your digital presence.
Speakers:
Cheryl Bame, Principal, Bame Public Relations
Brian Kiefer, Director of Public Relations, Taft
Alexandra McCartha, Senior Communications Coordinator, Bryan Cave Leighton Paisner LLP
Series Description:
The LMA...
2025-03-2725 min
LMA PodcastLaw Firm M&A: The Marketer’s Metrics PlaybookThis episode of the LMA Podcast features Ben Chiriboga (Nexl) and Jonathan Hawkins (LawFirm CG) as they discuss mergers and acquisitions, the importance of understanding cost structures and return on investment in business development, and the significance of client retention and marketing. Their conversation also highlights the market dynamics of law firms, particularly lateral movements and the influence of individual partners' books of business.
Speakers:
Ben Chiriboga, Chief Growth Officer, Nexl
Jonathan Hawkins, Founder, LawFirm GC
Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
2025-01-2930 min
LMA PodcastNavigating Communications Through Law Firm MergersIn the latest LMA Podcast episode, we explore the strategic nuances of managing communications during law firm mergers. The conversation covers pre-merger planning — offering insights into building a communications playbook, balancing confidentiality with transparency and ensuring cultural compatibility. Also covered is deal work activity, emphasizing the importance of clear internal messaging, effective external stakeholder communications and proactive media relations. Finally, guests address mid- and post-merger challenges, including leak management, rebranding strategies and maintaining client trust, while reflecting on lessons from past mergers and future industry trends.
Speakers:
Jamie Diaferia, CEO, Infinite Global
Kenny Gary, Founding Partner, LIMELIGHT
Ashley Horne, CMO, Wo...
2024-12-1738 min
LMA PodcastDefining Likeability: How to Enhance Your Professional RelationshipsIn this episode of the LMA Podcast, guests Katherine Boyko and Arthur Uratani discuss the concepts of likability, storytelling and body language in professional settings to strengthen interpersonal and business relationships. This discussion aims to empower and inspire listeners to improve their professional interactions.
Speakers:
Katherine Boyko, Senior Marketing Coordinator, Whiteford
Arthur Uratani, Director of Marketing and Outreach, Bookoff McAndrews
Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
2024-12-1342 min
LMA PodcastMerit, Identity and Leadership: Is DEI Under Siege?In this episode, we explore the intense discussions surrounding Vice President Kamala Harris’ historic candidacy, focusing on the intersection of race, gender and the concept of "DEI hires." As the first woman of color nominated for president by a major party, Harris has become a flashpoint in debates about diversity, equity and inclusion. We dive into the vocal backlash, significant support and the broader implications these conversations have on our personal and professional lives. This episode unpacks how identity politics, meritocracy and DEI initiatives shape the evolving dynamics of leadership in America.
Speakers:
•Carman Akins, Director of Practice Marketing, DLA Pipe...
2024-10-3130 min
LMA PodcastCollaborate to Elevate: Enhancing Client Service Through Cross-Firm RelationshipsOn this episode of the LMA podcast, our guests discuss the importance of cross-firm collaboration and its impact on client service. Their discussion emphasizes the need for understanding different roles and departments to work smarter and improve efficiency, while also highlighting the significance of effective internal partnerships, communication, and empathy in delivering the best client experience.
Speakers:
Rebecca Hnatowski, President, Edwards Advisory, LLC (Host)
Sophie Curdts Mohrmann, Director of Attorney Development & Inclusion, Williams Mullen
Debbie Leitner, Director of Practice Management, Katten Muchin Rosenman LLP
Rachel Shields Williams, Director, Knowledge Management, Sidley Austin
Series Description:
The LMA Podcast focuses on hot...
2024-10-2535 min
LMA PodcastCareer Crossroads: Strategies for Growth and SuccessProfessionals face a critical decision when contemplating a career move: how to align their choices with long-term goals, personal growth and organizational culture. The risk of mistiming a career change or choosing the wrong path can lead to significant challenges, making it essential to carefully assess both timing and firm culture before making a move. In this episode of the LMA Podcast, Julie Amos (Jackson Lewis) guides an engaging discussion between Ben Curle (Ambition) and Emily Flowers (Jenner & Block) about the importance of proactive strategies for positioning oneself for growth and success.
Speakers:
Julie Amos, Director of Pursuits and Client...
2024-09-1226 min
LMA PodcastCultivating Culture: How Positive Workplace Culture Fuels Law Firm SuccessIn law firms, a positive culture is priceless. It fosters a sense of community and collaboration, and directly impacts the firm's ability to grow its business and retain top talent. When a law firm prioritizes culture, it becomes a magnet for diverse professionals, encourages innovation and ethical practices and impacts how clients are served.
In partnership with the Practising Law Institute (PLI), this episode of the LMA Podcast shares how legal marketers and business development professionals can help drive the cultural changes necessary to impact the change needed to attract, retain and grow the talent they need to survive.
Speakers:
...
2024-07-2520 min
LMA PodcastNavigating Political Divisions in Law Firm CommunicationsLaw firms and legal communicators grapple with a pressing challenge in today's landscape: adapting communication strategies to address the escalating political divisions in the country. The risk of messages intersecting with polarized politics is high, necessitating the crafting of robust and sensitive messages that maintain their impact. In the midst of a politically charged environment, more law firms find themselves compelled to speak out, placing communication managers in the crucial role of fostering cohesion amid turmoil when conveying firm news. This session aims to equip communicators with the tools to ensure that law firm messages transcend divisive lines and resonate...
2024-05-1623 min
LMA PodcastInforming Your Audience Through EntertainmentIn this episode of the LMA Podcast, attorney Kristin Gray (FordHarrison), joins LMA Editorial Committee member Hayley Lavin (Thompson Coburn) to share the creative process behind harnessing pop culture to capture audiences and showcase your firm’s expertise.
Gray speaks from her experience as a contributor of FordHarrison's popular "That's What She Said" and "EntertainHR" blogs.
Speakers:
Kristin Gray, Attorney, FordHarrison
Hayley Lavin, Business Development Coordinator, Thompson Coburn LLP
Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
2024-04-2614 min
LMA PodcastThe Growing Integration of Marketing, Business Development and DEI (Part 2)In this two-part conversation on the phenomenon of the legal marketing field’s growing integration with DEI, LMA members in the diversity, equity and inclusion (DEI) space offer advice on developing DEI-related roles and career paths within our industry.
Speakers:
Ashley Black, Diversity & Inclusion Manager, Porter Hedges LLP (Host)
Terra Davis, Chief Diversity and Talent Development Officer, Knobbe Martens
Patricia Gaitan, Diversity and Pro Bono Marketing Manager, Arnold & Porter LLP
SJ Snyder, DEI Specialist, Holland and Hart LLP
Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
2024-03-1415 min
LMA PodcastThe Growing Integration of Marketing, Business Development and DEI (Part 1)In this two-part conversation, members from the LMA Diversity, Equity and Inclusion (DEI) Committee and DEI SIG come together to share insights on the phenomenon of the legal marketing field’s growing integration with DEI. In part one, speakers offer advice on developing DEI-related roles and career paths within our industry.
Speakers:
Ashley Black, Diversity & Inclusion Manager, Porter Hedges LLP (Host)
Terra Davis, Chief Diversity and Talent Development Officer, Knobbe Martens
Patricia Gaitan, Diversity and Pro Bono Marketing Manager, Arnold & Porter LLP
SJ Snyder, DEI Specialist, Holland and Hart LLP
Series Description:
The LMA Podcast focuses on hot topics in le...
2024-03-0718 min
LMA PodcastWhat Your Managing Partner Wishes You Knew About Business DevelopmentEver wonder what managing partners wish you knew about business development? Lauren Resnick, chief practice partner at BakerHostetler, shares insights on how business development teams can provide value and support marketing efforts.
Speakers:
Heidi Horn, Senior Business Development Manager, Vorys (Host)
Lauren Resnick, Chief Practice Partner, BakerHostetler
Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
Thank you to IHG Hotels & Resorts for sponsoring this episode.
2024-02-2320 min
LMA PodcastBeyond the Content: Using AI to Deliver Value to ClientsIn this SIG Share-Out episode, LMA Client Value SIG Co-Chair Jennifer Griffin Scotton is joined by Tony DeSimone, president of You're the Expert Now, LLC, to discuss the revolutionary capabilities of ChatGPT and how legal marketers can leverage artificial intelligence (AI) to deliver value to their clients. Tune into this discussion about the revolutionary impact of ChatGPT on the legal marketplace, ways to leverage the tool beyond content generation, current use cases in the legal sector and ethical considerations to keep top of mind.
Speakers:
Tony DeSimone, President, You're the Expert Now
Jennifer Griffin Scotton, Chief Marketing Officer, Constangy
Series...
2024-01-1128 min
LMA PodcastDemystifying Law Firm ProfitabilityEpisode: 108
Episode Description:
On the face of it, law firm profitability sounds simple enough: revenue - expenses = profit. And yet, profitability can be a dicey topic for lawyers and legal professionals alike. Drawing on PLI’s Improving Profitability course (now available to LMA members as a complimentary member benefit), this episode demystifies profitability basics and provides legal marketers and business developers with practical strategies for better understanding and supporting law firms in their strategic growth efforts.
Speakers:
Debra Baker, Managing Director, GrowthPlay
Randy Staggers, CPA, Chief Financial and Administrative Officer, Baker Donelson
Relevant Links:
To optimize the learning experience, LMA Me...
2023-10-1233 min
LMA PodcastDriving Cultural Change: Well-Being in the Legal FieldEpisode: 107
Episode Description:
Legal professionals of all skill sets navigate a notoriously high-pressure environment. The industry is stressful, often demanding and historically, not always conducive to well-being. But is this the inevitable status quo, or can we do better? In this episode of Strategies LIVE!, hear from industry experts on how individuals and firms can advocate for improved mental health practices.
Speakers:
Traci Cipriano, Assistant Clinical Professor, Yale Department of Psychiatry
Julie Holton, Principal Strategist and Owner, mConnexions (Host)
Michelle Hutchison, LMSW, CTP-E, SSW, CMHP, Founder and CEO, Resilient Minds Consulting
Cynthia Voth, Chief Client Officer, Miller Nash LLP
Series...
2023-07-2824 min
LMA PodcastAI Is All the Buzz, but How Does a Legal Marketer Know What To Do With It?Episode: 106
Series: SIG Share-Out
Episode Description:
LMA’s Marketing Technology SIG sits down with Freddy Dobinson of Passle and Britt Powers of Orrick to discuss the pressing questions that CMOs are receiving from firm shareholders about AI.
This conversation will explore content marketing, CRM concepts, ChatGPT and more.
Speakers:
Freddy Dobinson, Head of Client Experience, Passle
Walter McCorkle, Business Development and Marketing Technology Manager, Bradley Arant Boult Cummings LLP
Britt Powers, Senior Marketing Manager, Orrick
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and...
2023-07-2024 min
LMA PodcastTackling Tough Topics: Addressing Social IssuesEpisode: 105
Series: Strategies LIVE!
Episode Description:
In this episode of Strategies LIVE!, join host Keith Emmer (Startegix PR/Media) and guests Chris Campbell (Robin Hood Foundation) and Deb Pickett (Page 2 Communications) as they dive into the role law firms can play when it comes to addressing social issues. From authenticity to internal disagreements, they explore strategies for engaging attorneys and advancing equity.
Speakers:
Chris Campbell, Manager, Partnerships & Initiatives, Robin Hood Foundation
Keith Emmer, JD, Principal, Startegix PR/Media
Debra Picket, Principal, Page 2 Communications
Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and...
2023-05-2326 min
LMA PodcastApplying Strategic Jiu-Jitsu to Achieve Greater CollaborationWhat if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers to identify new service opportunities with existing clients.
Speakers:
Julie Wall Khoury, Chief Marketing Officer, Balch & Bingham LLP
Dave Southern, Director of Marketing Communications, Mayer Brown LLP
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series feature...
2023-05-1125 min
LMA PodcastLegal Marketing: Advancing Inclusion Through StorytellingIn this SIG Share-Out episode, Vivian Luiz Coco and Michelle Turner discuss how firms can use strategic storytelling to uniquely position their talent and create a human connection that can help build and grow inclusive relationships and cultures.
Speakers:
Vivian Luiz Coco, Head of Marketing, Communication & Client Relations, Licks Attorneys
Michele Turner, Global Marketing and Communications Project Manager, Skadden, Arps, Slate, Meagher & Flom LLP
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
2023-05-0420 min
LMA PodcastPro Tips for Improving Attorney Engagement and ResponsivenessEpisode: 101
Series: SIG Share-Out
Episode Description:
In the latest SIG-Share Out episode, PR and Communications SIG Co-chairs Brook Redmond and Deb Pickett share wisdom and insights they’ve collected from veteran law firm marketers about how to deal with one of the big challenges we all face — attorney engagement and responsiveness.
Speakers:
Deb Pickett, Principal Consultant, Page 2 Communications
Brook Redmond, Director of Business Development, Baker Donelson
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
2023-03-2222 min
LMA PodcastCelebrating 100 Episodes: Business Development, Legal Marketing, LMA and Everything in BetweenEpisode Description:
In this milestone 100th episode, hear from Ashraf Lakhani, Kimberly Rennick and Alycia Sutor as they discuss their starts in legal marketing and business development, what about the industry makes them proud, their involvement in LMA, and more.
Speakers:
Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP (Host)
Kimberly Rennick, Director of Client Relations, Covington & Burling LLP
Alycia Sutor, Managing Director, GrowthPlay
About the LMA Podcast:
The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law. All podcast episodes are shared on Strategies & Voices and are available on...
2023-01-0540 min
LMA Podcast99 Problems but DE&I Shouldn’t Be OneSeries: Strategies LIVE!
Episode Description:
In our 99th episode, Terra Davis (Norton Rose Fullbright) and Lia Dorsey (Ogletree Deakins) guide listeners though the current state of diversity, equity and inclusion (DEI) strategies in the legal marketing industry, as well as the role business development teams have in meeting client needs and expectations.
Speakers:
Terra Davis, Client DEI Manager, Norton Rose Fullbright
Lia Dorsey, Chief Diversity, Equity and Inclusion Officer, Ogletree Deakins
Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices...
2022-12-1538 min
LMA PodcastAttorney ReferralsEpisode: 98
Series: Strategies LIVE!
Episode Description:
One of the key functions of business development practice is identifying and nurturing relationships that can later lead to attorney referrals. In this episode of the Strategies LIVE! podcast, join Breandan Filbert (SalezWORKS), Rebecca Wenglinski (Jaffe) and Rebecca Wissler (Bryan Cave Leighton Paisner LLP) as they break down how business development practices with referral generation in mind can influence your firm's marketing strategy.
Speakers:
Breandan Filbert, Managing Partner, SalezWORKS
Rebecca Wenglinski, Senior Vice President, Business Development, Marketing and Social Media, Jaffe (Host)
Rebecca Wissler, Director of Business Development, Bryan Cave Leighton Paisner LLP
Series...
2022-12-1337 min
LMA PodcastNext-Generation News and Client AlertsEpisode: 97
Series: SIG Share-Out
Episode Description:
News and client alerts are great ways to build your firm’s business and keep in touch with clients and future prospects. In the latest SIG-Share Out podcast, Sumathi Pundit (Kaitongo Inc.) joins Competitive Intelligence SIG Co-chair Amy Wisinski (Winston & Strawn LLP) to discuss the current and future landscape of news and client alerts, and ways for attorneys to use these alerts to become trusted advisors with market intelligence.
Speakers:
Sumathi Pundit, Founder and CEO, Kaitongo Inc.
Amy Wisinski, Senior Manager, Marketing Data Analytics & Technology, Winston & Strawn LLP
Series Description:
The LMA SIG Share-Out se...
2022-11-2226 min
LMA PodcastMaking the Case for Client Value TeamsEpisode: 96
Series: SIG Share-Out
Episode Description:
With client expectations shifting and a want for law firm partners to manage the client relationship, it’s wise for firms to consider building a client value team. Julie Henson (Taft) and Allison Nussbaum (Pitchly) join Amber Bollman (Barns & Thornburg) to discuss what sets the stage for a successful client value team and how firms can deliver more client-centered service through them.
Speakers:
Amber Bollman, Director of Key Client Services, Barnes & Thornburg LLP (Host)
Julie Henson, Chief Client Officer, Taft
Allison Nussbaum, Vice President of Client Value, Pitchly
Series Description:
The LMA SIG Share-Out se...
2022-09-0233 min
LMA PodcastBeing a Great Leader In the Legal Marketing IndustryEpisode: 95
Series: Strategies LIVE!
Episode Description:
In today’s ever-changing work environment, what does it take to be a great leader in the legal marketing industry? Chandler Luzon (Bennett Jones) and Natasha Tucker (Bennett Jones) share their thoughts on this question, as well as insights into various leadership styles and approaches, in this episode of Strategies LIVE!
Speakers:
Chandler Lauzon, National Director, Business Development & Client Success, Bennett Jones LLP
Natasha Tucker, Director, Business Development Operations, Bennett Jones LLP
Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. Th...
2022-08-2720 min
LMA PodcastMarketing and Technology: How a Communicative Relationship Can Yield Valuable ResultsEpisode: 94
Episode Description:
Technology is changing how firms operate and there is a need for more collaboration between the marketing and technology teams to achieve shared goals. In this collaborative podcast between the International Legal Technology Association (ILTA) and the Legal Marketing Association (LMA), four seasoned marketing and technology experts discuss their organizational structures, the importance of establishing effective and open communication processes between departments, and share stories in which these efforts resulted in successful projects.
After listening to this 30-minute podcast, you'll learn practical tips for working together effectively and take away examples that can be implemented for your...
2022-08-0330 min
LMA PodcastHow Great Marketers Overcome Attorney Apathy To Win Trust And Deliver ResultsEpisode: 93
Series: SIG Share-Out
Episode Description:
Do you have difficulty getting your attorneys to engage in marketing? In this episode of LMA's SIG Share-Out, Tony Nasharr and Stephan Walton join PR & Communications SIG co-chairs Heather McMichael and Debra Pickett to explore ways in which marketers and lawyers can develop a working relationship built on trust to achieve top-notch marketing results.
Speakers:
Heather McMichael, PR & Media Relations Manager, Shook, Hardy & Bacon LLP (moderator)
Tony Nasharr, Shareholder, Polsinelli PC
Debra Pickett, Principal Consultant, Page 2 Communications (moderator)
Stephen Walton, Regional Marketing Manager, Polsinelli PC
Series Description:
The LMA SIG Share-Out series spotlights episodes...
2022-07-0531 min
LMA PodcastImplementing A New CRM For Improved Business DevelopmentEpisode: 92
Series: Strategies LIVE!
Episode Description:
For law firms looking to improve and grow relationships with clients, they must utilize modernized customer relationship management technology. In this episode of Strategies LIVE!, James Barclay and Michelle Woodyear discuss Woodyear’s implementation of a new CRM at her firm, including her process, timeline and approach for an easy-to-use system.
Speakers:
James Barclay, CEO, Passle Inc (Host)
Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP
Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on St...
2022-06-1635 min
LMA PodcastSolving the Data ConundrumsEpisode: 91
Series: SIG Share-Out
Episode Description:
Does your firm struggle to find information across groups or industries? Do your lawyers disagree on what industry a client is in? In this episode of LMA's SIG Share-Out, Erin Baxendale and Rachel Shields Williams join hosts Vikram Gupta and Jacqueline Madarang to discuss how knowledge management and marketing technology have joined forces to tackle this issue.
Speakers:
Erin Baxendale, Director of Business Development and Marketing, Sidley Austin LLP
Vikram Gupta, Director of Marketing Technology, Cozen O’Connor P.C. (moderator)
Jacqueline Madarang, Director of Marketing Technology and Operations, Bracewell LLP (moderator)
Rachel Shields Wi...
2022-06-0426 min
LMA PodcastBest Practices for Media Pitching and Building Relationships With JournalistsEpisode: 90
Series: Strategies LIVE!
Episode Description:
For legal marketers, attorney participation in media coverage not only allows for firm recognition, it also shows that the attorneys and firm can be viewed as trusted business advisors and leaders. In this episode of the Strategies LIVE! podcast, Raychel Lean (Daily Business Review - ALM) and Dave Poston (Poston Communications) discuss best practices for pitching stories on a national news level, how to build a working relationship with journalists, tips for managing attorney expectations and more.
Speakers:
Dave Poston, CEO, General Counsel and Co-Managing Partner, Poston Communications
Raychel Lean, Florida Bureau Chief, Daily Bu...
2022-05-1330 min
LMA PodcastThe Battle for TalentEpisode: 89
Series: Strategies LIVE!
Episode Description:
The battle for talent across the legal industry is the fiercest it has ever been, causing shifts in traditional hiring and compensation models. In this episode of Strategies LIVE!, Patrick Fuller (ALM Intelligence) and Gina Passarella (ALM) discuss the impact of these new hiring trends and share insights into firm financials.
Speakers:
Patrick Fuller, Vice President & General Manager, ALM Intelligence
Gina Passarella, Editor-in-Chief, Global Legal Brands, ALM
Relevant Link:
Without a clear understanding of how priorities and partner compensation impact a firm’s strategy, it can be tricky for marketing professionals to know how to...
2022-02-2430 min
LMA PodcastLessons Learned From In-House CounselEpisode: 88
Series: SIG Share Out
Episode Description: A client’s voice not only drives decisions, it helps create and develop decisions so firms can invest in valued relationships. In this episode of the LMA SIG Share-Out, Heather McCullough (Society 54) and Nat Slavin (Wicker Park Group) share how firms can better understand a client’s business, lessons they have learned from working with in-house counsel, tips for getting a feedback program started and more.
Speakers:
Heather McCullough, Partner and Co-Founder, Society 54
Nat Slavin, Partner and Founder, Wicker Park Group
Relevant Links:
Client feedback can be highly impactful, but is your firm util...
2022-02-1125 min
LMA PodcastWhat Happens at the Intersection of Marketing Technology and Information Technology?Episode: 87
Series: LMA SIG Share-Out
Episode Description:
At some firms, the information technology (IT) and marketing technology (MarTech) departments work in silos, while at others they work side by side. In this episode of the LMA SIG Share-Out series, Vikram Gupta and Mark A. Sportack discuss ways in which a firm’s IT team can effectively collaborate with the MarTech team and foster the relationship for further innovation.
Speakers:
Vikram Gupta, Director of Marketing, Technology & Operations, Cozen O'Connor; Co-Chair, LMA Marketing Technology SIG (moderator)
Mark A. Sportack, CIO, Various Am Law 100 Firms
Relevant Link:
The role of MarTech in legal is...
2022-01-1413 min
LMA PodcastAligning PR Strategies With BD Goals – How Tos and How NotsEpisode: 86
Series: LMA SIG Share-Out
Episode Description:
While public relations and business development are two very different tools, legal marketers would be remiss to operate in the mindset that these aspects should operate completely separate from one another. In this episode of the LMA SIG Share-Out series, Lisa Seidenberg (Greentarget) and Monica Ulzheimer (Alston & Bird LLP) join LMA PR & Communications SIG Co-Chairs Bethany Chieffallo (Best Best & Krieger LLP) and Heather McMichael (Shook, Hardy & Bacon LLP) to discuss best practices for aligning law firm PR strategies with business development goals.
Speakers:
Bethany Chieffallo, Marketing Communications Manager, Best Best & Krieger LLP; Co-Chair...
2021-12-2020 min
LMA PodcastCoaching Lawyers in Business Development Best PracticesEpisode: 85
Series: Strategies LIVE!
Episode Description:
Business development can look different firm to firm and lawyer to lawyer. In this episode of Strategies LIVE!, Robert Kohn (Kohn Communications), Kathy Mericle (Brown & Streza LLP), Nancy Myrland (Myrland Marketing & Social Media, The Lawyers’ Marketing Academy, LinkedInCourseForLawyers.com) and Todd Stanton (Stanton Law LLC) discuss the discipline of business development coaching and training, why it is important and ways to adapt it to an attorney’s specific needs.
Speakers:
Robert Kohn, Vice President, Kohn Communications
Kathy Mericle, Marketing Director, Brown & Streza LLP
Nancy Myrland, President, Myrland Marketing & Social Media; Founder, The Lawyers’ Marketing Academ...
2021-12-1438 min
LMA PodcastHow Client Service Impacts Almost EverythingEpisode: 84
Series: Strategies LIVE!
Episode Description:
If legal marketers and lawyers fail at client service, it can be difficult to overcome a client’s perception of a firm — even if it has produced award-winning advertising campaigns, has positive media coverage and a polished external communications plan. In this episode of the LMA Strategies LIVE! podcast, Felicity Aston (Field Law), Steve Boutwell (Kean Miller LLP) and Liz Lockett (Ice Miller LLP) discuss how to measure how well firms are providing client service and ways to capture and share these metrics firmwide.
Speakers:
Felicity Aston, Director, Business Development and Marketing, Field Law
Stev...
2021-10-2916 min
LMA PodcastElevating Client Experience in a Post-Pandemic WorldEpisode: 83
Series Name: LMA SIG Share-Out
Episode Description:
As the world emerges from the pandemic, it’s now more important than ever before for law firms to reevaluate how they create value for clients. In this episode of the LMA SIG Share-Out series, Debra Baker (GrowthPlay), Amber Bollman (Barnes & Thornburg, LMA Client Value SIG co-chair) and Simone Hughes (Gowling WLG) discuss client experience and what it looks like in a law firm environment.
Speakers:
Debra Baker, Managing Director, GrowthPlay
Amber Bollman, Director of Client Service Initiatives, Barnes & Thornburg LLP, LMA Client Value SIG Co-Chair (Moderator)
Simone Hughes, Director of Business De...
2021-10-0532 min
LMA PodcastHow To Lead in a Time of ConflictEpisode: 82
Series Name: Strategies LIVE!
Episode Description:
From the pandemic to issues of racial and social injustice and ongoing adversity, knowing how to be an effective leader during these time has been challenging. In this episode of the LMA Strategies LIVE! podcast, hear Julie Holton, (mConnexions), Michelle Hutchison, LMSW (Resilient Minds Consulting, The Meta Center), Kathryn Scourby, CBCP (KNS Consulting LLC), and Martha Youngblood (Fahrenheit Advisors Inc.) discuss how marketing managers and leaders can help their teams and law firms through times of conflict with empathy.
Speakers:
Julie Holton, Principal Strategist and Owner, mConnexions; LMA Strategies Editorial Committee (Moderator)
Michelle...
2021-08-2727 min
LMA PodcastGDPR: Essentials for CommunicatorsEpisode: 81
Series Name: LMA SIG Share-Out
Episode Description:
Law firms go to great lengths to protect client information, however, the General Data Protection Regulation (GDPR) changed how companies should be protecting and managing personal information. In this episode of the LMA SIG Share-Out series, Oliver Krischik (GKG Law) and Alison Talbott (Shook, Hardy & Bacon LLP) join Heather McMichael (Shook, Hardy & Bacon LLP and LMA PR & Communications SIG co-chair) to discuss how your firm can manage GDPR changes and follow best practices.
Speakers:
Oliver Krischik, Principal, GKG Law
Alison Talbott, Chief Client Development & Marketing Officer, Shook, Hardy & Bacon LLP
Heather McMichael...
2021-07-0621 min
LMA PodcastDiving Into MarTech: 4 Powerhouses Share Their Stories and AdviceEpisode: 80
Series: Strategies LIVE!
Episode Description:
The role of marketing technology (or MarTech) in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in for advice from four MarTech powerhouses, spanning the globe from California to London. They’ll share what they wish they knew upon entering the field, reflect on the shifting approach to MarTech in the last year, debunk myths about the specialty, advice for those seeking this career trajectory and more.
If you’ve ever wanted to dive into the world of MarTech or just dip your toes in t...
2021-06-3029 min
LMA PodcastThe Stress Is Real: A Look at the Legal Marketing Mental Wellness Report (Part 2)Episode: 79
Series: Well-Being in Legal
Episode Description:
As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquared Marketing, in partnership with the LMA, this LMA Podcast episode will feature a discussion with Lynn Foley and Denise Robinson providing tips from a wellness expert on how to manage stress, anxiety and general mental wellbeing.
Speakers:
Denise Robinson, JD, RYT 200, Founding Principal, The Still Center LLC
Lynn Foley, CEO and Co-Founder, fSquared Marketing
Series Description:
LMA’s Well-Being in Legal podcast series is focused on shining a light on ways legal marketing professionals can be healthy, resilient an...
2021-05-1835 min
LMA Podcast2021 Next Big Thing: Change ManagementEpisode 77
Series: Next Big Thing in Legal
Episode Description:
Tune in to the latest LMA Podcast focused on the 2021 Next Big Thing Initiative (NBT), change management. In this episode, NBT Co-Chairs Jill Weber and Ashraf Lakhani sit down with Harvard Law School Executive Education’s Farayi Chipungu to learn how law firms can respond to a market that is demanding change, and how legal marketers at all levels can affect meaningful change.
Speakers:
Farayi Chipungu, Adjunct Lecturer in Public Policy at the Harvard Kennedy School of Government and Faculty Chair for Leading Change for Lawyers at Harvard Law School Executive Ed...
2021-05-1733 min
LMA PodcastStop Stress Before It Starts: A Look at the Legal Marketing Mental Wellness Report (Part 1)Episode 76
Series: Well-Being in Legal
Episode Description:
Today, well-being should be at the top of every legal marketer's mind; however, prioritizing one's mental health often falls to the back burner. As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquared Marketing, in partnership with the LMA, this LMA Podcast episode will focus on some of the reasons behind stress and mental well-being issues that were identified in the survey. Lynn Foley and Trish Lilley will share their experience and tips so legal marketers can lessen stress before it begins. They’ll also discuss why so ma...
2021-05-1333 min
LMA PodcastWhat Is Clubhouse and Is It Right for My Law Firm?Episode: 76
Series: Strategies LIVE!
Episode Description:
Clubhouse — the hottest new tool in social media — is taking the internet by storm, and it can also be an effective means to promote attorneys at your firm. In the latest episode of Strategies LIVE!, Katherine Rivera (Adams and Reese LLP) and Meghan Spradling (Miller Nash Graham & Dunn LLP) sit down with Kristyn Brophy (Legal Internet Solutions Incorporated) to talk through Clubhouse, discussing what it is and how to determine if it’s right for your firm.
This episode of Strategies LIVE! coincides with the subject matter featured in Strategies & Voices, LMA’s new online m...
2021-04-2923 min
LMA PodcastDigital Transformation: Message in the MarketEpisode: 75
Series: LMA SIG Share-Out
Episode Description:
Today, marketing departments utilize marketing technology to achieve marketing goals and objectives. In this LMA Podcast episode, Vik Gupta and Helena Lawrence are joined by Jessica Aries and Sue Serna to expand on their Digital Transformation Webinar Series presentation and explore what our message in the market looks like.
Speakers:
Jessica Aries, Jessica Aries, Digital Marketing Strategist & Consultant, By Aries
Sue Serna, Founder & CEO, Serna Social
Vik Gupta, Marketing Technology SIG Co-Chair (moderator)
Helena Lawrence, Marketing Technology SIG Co-Chair (moderator)
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more...
2021-04-0829 min
LMA PodcastThe Importance of Women in LeadershipEpisode: 74
Series: LMA Leaders
Episode Description:
In the latest LMA Podcast, Fasken’s Brenda Plowman, 2021 LMA president-elect, speaks with Hillary Sale — a recognized expert in leadership and corporate governance, and chair of the Women’s Leadership Initiative at Harvard Law School. They discuss the importance of women in leadership and provide tools to help women strategically navigate their careers.
Speakers:
Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin LLP
Hillary Sale, Faculty Chair, Women’s Leadership Initiative and Women’s Leadership: Adapting and Advocating in a Remote Environment at Harvard Law School; Associate Dean for Strategy, Professor of Law and Professor...
2021-03-1830 min
LMA PodcastDemonstrating Your Value: Demonstrate Your Value Through Effective CommunicationEpisode: 70
Series: LMA Regional Spotlight
Episode Description:
Tune in to the first episode in a four-part series from the LMA Southeast Region giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Marsha Redmon, Esq. (Marsha Redmon Communications) shares tips to ensure your persona is professional, articulate and inspires confidence, both virtually and in the office.
Speaker:
Marsha Redmon, Esq., Founder, Marsha Redmon Communications
Series Description:
The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.
2021-03-0216 minLMA PodcastDemonstrating Your Value: Demonstrate Your Value by Expanding Your CapabilitiesEpisode: 71
Series: LMA Regional Spotlight
Episode Description:
Join the LMA Southeast Region for the second episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Kathryn Whitaker (Burr & Forman LLP) discusses how to showcase your value outside of traditional job descriptions and responsibilities.
EDITOR'S NOTE: Kathryn Whitaker is now the chief marketing officer at Burr & Forman LLP. When this podcast was recorded Kathryn Whitaker was the director of recruitment & strategy consulting at Calibrate Legal.
Speaker:
Kathryn Whitaker, Chief marketing officer, Burr & Forman...
2021-03-0211 minLMA PodcastDemonstrating Your Value: Demonstrate Your Value With Less (Part I)Episode: 72
Series: LMA Regional Spotlight
Episode Description:
Join the LMA Southeast Region for the third episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Heather McCullough (Society 54) discusses how to deal with an increased workload and added responsibility, including how to prioritize and talk to management.
Speaker:
Heather McCullough, Partner, Society 54
Series Description:
The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.
2021-03-0215 minLMA PodcastDemonstrating Your Value: Demonstrate Your Value With Less (Part 2)Episode: 73
Series: LMA Regional Spotlight
Episode Description:
Join the LMA Southeast Region for the fourth episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Erin Ryan (McGuireWoods) discusses the importance of leading teams through change.
Speaker:
Erin Ryan, senior manager of business development, McGuireWoods
Series Description:
The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.
2021-03-0226 minLMA PodcastA Deep Dive Into Captive ALSPsEpisode: 69
Series: Strategies LIVE!
Episode Description:
Captive alternative legal service providers (ALSPs) are changing the way law firms do business. In the latest episode of Strategies LIVE!, Anne Reavis (Wilson Allen) sits down with Brad Blickstein and Beatrice Seravello (Baretz+Brunelle) to talk through what a captive ALSP does, along with what opportunities exist to learn from these new entities.
This episode of Strategies LIVE! is coincides with the subject matter featured in the January/February issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, American Bar Association (ABA), Mind Alliance and Introhive and the ma...
2021-02-1230 min
LMA PodcastTips For Breaking Into the News Cycle When It's in OverdriveEpisode: 68
Series: LMA SIG Share-Out
Episode Description:
Given the events that have unfolded throughout 2020, it seems like there is more news than ever. Because of this, many law firms are struggling to remain relevant and insert their firm into the news. In the latest episode of the LMA Podcast, join Kathy O’Brien (Rubenstein) and Kathryn Holmes Johnson (Sterne Kessler) as they discuss how you can break through and be part of the news cycle.
Speakers:
Kathy O’Brien (Rubenstein)
Kathryn Holmes Johnson (Sterne Kessler)
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 S...
2020-12-2829 minLMA PodcastThe Intersection of DEI and Business DevelopmentEpisode: 67
Series: Strategies LIVE!
Episode Description:
When married together, diversity, equity and inclusion (DEI) initiatives and business development efforts can create a powerful approach to greater inclusivity within a firm. In the latest episode of Strategies LIVE!, Jacob Eidinger (Wigdor LLP) sits down with Holly Barocio and Alycia Sutor (GrowthPlay) to talk through how to make this a reality, along with ways to tactically coach lawyers to remove some of the typical barriers to DEI that often exist.
This issue of Strategies LIVE! is coincides with the subject matter featured in the November/December issue of Strategies magazine. A special...
2020-12-1718 minLMA PodcastHolding Your Marketing Vendor Accountable: What to Expect in Reporting and What You Should be PayingEpisode: 66
Series: Sponsored Content
This podcast episode is a paid advertisement from an LMA service provider.
Episode Description:
In the latest episode of the LMA Podcast, Jelly Marketing teaches you everything you need to know on how to hold your vendors accountable. They'll give you the tools, language and support needed to fully optimize your relationships and ensure you’re maximizing the results.
Relevant Links:
• SEO for Law Firms White Paper: https://jellymarketing.ca/wp-content/uploads/2019/11/JELLY_SEO-LAW_WEB_Nov25.pdf
• Deck from Presentation: https://drive.google.com/file/d/1OAysWqGWUvIOW3vEJcWIr1TsFvrwNYXI/view?usp=sharing
• Marketing Jam Show (US and UK...
2020-11-1014 minLMA PodcastStrategies to Go Beyond ‘Random Acts of DEI’Episode: 65
Series: Strategies LIVE!
Episode Description:
How can law firms build a framework that supports diversity, equity and inclusion (DEI) in a lasting and meaningful way? In the latest episode of Strategies LIVE!, issue co-editor Julie Holton discusses how to go beyond “random acts of DEI” with Dr. Laura Quiros, a trauma-informed DEI consultant at Coston Consulting and Gia Altreche, director of business development and marketing at Newmeyer Dillion and 2020 co-chair of the LMA D&I Committee. Learn how this action starts at a personal level, the keys to creating a culture of authenticity, ways to bring clients into the conv...
2020-10-2325 minLMA PodcastUsing Quant Law Theory to Increase ProfitabilityEpisode: 64
Series: LMA SIG Share-Out
Episode Description:
In today’s constantly shifting market, it’s more important than ever for firms to utilize technology to streamline and enhance profitability. In the latest episode of the LMA Podcast, Pamela Foster (Pamela Powered Inc., Co-Chair of Plaintiff Firm SIG) speaks with Andrew Nasrinpay (MeanPug) about how you can use Quant Law to help you make decisions and increase profitability at your firm.
Join Pamela Foster and Andrew Nasrinpay at their #LMA20 session, “Plaintiff Firms: Increase Profitability Using Quant Law Theory.”
Speakers:
Pamela Foster, Principal, Pamela Powered Inc.
Andrew Nasrinpay, Partner, MeanPug.
Relevant Links:
I...
2020-10-0727 minLMA PodcastExchanging Career Stories of Growth, Healthy Fear and SuccessEpisode: 63
Series: Strategies LIVE!
Episode Description:
Looking for career inspiration? Tune in to the latest episode of Strategies LIVE! as Aileen Hinsch, manager of business development and practice group management at Crowell & Moring, and Jenn Smuts, chief marketing officer at Connolly Gallagher, swap stories about identifying unlikely mentors, moments they leapt into “scary” but gratifying new roles, extracurricular activities that made them better legal marketers and so much more.
This issue of Strategies LIVE! is coincides with the subject matter featured in the July/August issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, Tenrec and Vi...
2020-08-2125 minLMA PodcastThe Shifting Media Landscape: A One-on-One With Washington Business Journal Editor Michael NeibauerEpisode: 62
Series: LMA SIG Share-Out
Episode Description:
During these times of uncertainty, PR professionals must strive to better support journalists more than ever. In the latest episode of the LMA Podcast, Bethany Chieffallo (GKG Law, P.C.) speaks with Michael Neibauer (Washington Business Journal) about the current media environment, actionable advice for PR professionals and more.
Speakers:
Bethany Chieffallo (GKG Law, P.C.)
Michael Neibauer (Washington Business Journal)
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in le...
2020-07-0624 minLMA PodcastFinding Success Amidst the Disruption of COVID-19Episode: 61
Series: Strategies LIVE!
Episode Description:
In this episode of Strategies LIVE!, Heather McCullough, co-founder of Society 54, and Bill Crooks, partner at Priority Search International, discuss how the current environment is rapidly changing the way law firms think about serving their clients and employees. Tune in as they talk through ways they are seeing firms adjust to flexible work schedules, appeal to new markets, provide unorthodox services for internal and external audiences and more.
Speakers:
Heather McCullough, Co-founder, Society 45
Bill Crooks, Partner, Priority Search International
Relevant Links:
Read the May/June 2020 issue of "Strategies" magazine online here: www.legalmarketing.org...
2020-06-2221 minLMA PodcastThe Importance of Well-Being in Legal MarketingEpisode: 60
Series: Well-Being in Legal
Episode Description:
In this episode, LMA President Jill Huse (Society 54) speaks with LMA Well-Being Committee co-chairs Renee Branson (RB Consulting) and Ryan King (Ogletree Deakins) about the importance of well-being and mental health in legal marketing. May is Mental Health Awareness month and now, more than ever, it is essential to put mental health first amidst the COVID-19 pandemic. Huse, Branson and King discuss the brand new Well-Being Committee and Resource Center, and give practical solutions that anyone can apply to their daily life.
Speakers:
Jill Huse, Partner at Society 54 and 2020 LMA President
Renee Branson...
2020-05-0434 min
LMA PodcastPricing Confidence With Considerations for Economically Challenging TimesEpisode: 59
Series: Strategies LIVE!
Episode Description:
In this episode, Alex MacDonald (McCarter & English) speaks with Stuart Dodds (Positive Pricing) about the importance of being confident in pricing and the approaches you should consider in the wake of COVID-19’s economic impact. MacDonald and Dodds discuss themes in Dodds’ recent Strategies article, the importance of bringing the firm into pricing conversations and how to approach pricing in the near-term economic environment.
Speakers:
Alex MacDonald, Chief client value and practice management officer, McCarter & English
Stuart Dodds, Principal, Positive Pricing
Relevant Links:
Read the full March/April 2020 issue of "Strategies" magazine online at www...
2020-04-2328 minLMA PodcastBuilding a Scalable Sales Culture in a Law FirmEpisode: 57
Series: LMA SIG Share-Out
Episode Description:
In this episode, Suzanne Donnels (Jenner & Block LLP) speaks with Jeff Antaya (Plante & Moran), Frank Troppe (Miller Heiman Group) and Ellen M. Gregg (Womble Bond Dickinson (US) LLP) about how law firms can build a scalable sales culture. Antaya, Troppe and Gregg share their perspectives on why to have a sales culture at your firm, how growth affects culture, how to measure success and more.
Editor’s Note: This podcast mentions the CMO Summit and LMA’s Annual Conference. Please note that this podcast was recorded well in advance of the decision to post...
2020-03-1832 minLMA PodcastMake 2020 Your Best Year YetEpisode: 56
Series: Strategies LIVE!
Episode Description:
The January/February issue of "Strategies" magazine is all about 2020 vision, focusing on the trends and technology driving us forward. Included in this issue is a career-focused checklist by LMA member Anne Flanegan with resolutions to make this year your best yet.
In this episode of Strategies LIVE!, Anne sits down with Krista Kellogg, principal at Center Content, who specializes in professional services marketing with a focus on mindfulness and empathy. Before founding Center Content, Krista served in director roles at several Am Law 100 and regional law firms. Tune for actionable strategies to benefit...
2020-02-2731 min
LMA PodcastPredictions, Possibilities, and Problems: What’s Coming for Legal PR in 2020Episode: 55
Series: LMA SIG Share-Out
Episode Description:
In this episode, John Buchanan (Sheppard Mullin) speaks with Greentarget’s John Corey, Infinite Global’s Jamie Diaferia and Hellerman Communications’ John Hellerman about some of the key changes to prepare for in legal PR as 2020 approaches. Corey, Diaferia and Hellerman share their expect perspectives on content strategy and data leveraging, and provide best practices and key ideas to consider in the next year.
Speakers:
John Buchanan (Sheppard Mullin)
John Corey(Greentarget)
Jamie Diaferia(Infinite Global)
John Hellerman (Hellerman Communications)
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA...
2019-12-2333 min
LMA PodcastCross-Department CollaborationEpisode: 54
Series: Strategies LIVE!
Episode Description:
The November/December issue of "Strategies" magazine is all about new opportunities to explore in the coming year, with a focus on client experience. One way of ensuring client success is by starting from within. Tune in as Maggie MacDonald, communications coordinator at Saul Ewing Arnstein & Lehr, and CMO Kelly Enache dive into the critical importance of collaborating across departments.
Kelly shares examples of how her firm has refined the relationship between marketing, finance and IT, to enhance processes and find efficiencies. Plus, get her take on mistakes to avoid, thoughts on how emerging...
2019-12-1627 min
LMA PodcastMoving the Needle on Social ResponsibilityEpisode: 53
Series: Strategies LIVE!
Episode Description:
The September/October issue of "Strategies" magazine is all about ways to boost firm engagement. In this episode of Strategies LIVE! Listen as founder and CEO of Amity Advisory Pamela Cone and Nicky McHugh of Reputation Institute discuss the current state of corporate social responsibility. Clients are asking tough, specific questions and law firms must be ready to answer. Discover what other companies like Lego and Kellogg are doing in the space and how law firms can shift their mindset to meet these new imperatives.
Speakers:
Pamela Cone, Founder and chief executive officer, Amity...
2019-10-2421 min
LMA PodcastContented Content: The What, Why and How of Developing a Content Strategy, Part 2Episode: 52
Series: LMA SIG Share-Out
Episode Description:
John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a previous episode (https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1) to give further background on content strategy. Part one of this series dove into the what, why and how of a content strategy. In the latest episode of the LMA Podcast, Kostal will share insight on managing lawyers’ expectations, how to keep content flowing, tips for best leveraging content, making analytics digestible and more.
Speakers:
John Buchanan (Sheppard Mullin)
Susan Kostal (STET)
Related Links:
https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1
Series Description:
The...
2019-10-1319 min
LMA PodcastSmart Collaboration: Generating Value and Establishing Trust with Dr. Heidi GardnerEpisode: 51
Series: LMA Leaders
Episode Description:
Collaboration is becoming more and more necessary and important for law firm growth, but why? What exactly is smart collaboration, how can your firm implement it and what role do legal marketing professionals play to support it? In the latest episode of the LMA Podcast, Miller Nash Graham & Dunn’s Cynthia Voth, 2019 LMA President, speaks with Dr. Heidi Gardner. Dr. Gardner is a Distinguished Fellow at Harvard Law School’s Center on the Legal Profession and Faculty Chair of Harvard Law School’s Accelerated Leadership Program and other executive courses. Dr. Gardner dives deep into a...
2019-09-1242 min
LMA PodcastNot all Value Is Created Equal: Pricing Perspectives From Eddie HartmanEpisode: 50
LMA Regional Spotlight
What can in-house legal marketers do to influence pricing models? What does the future of professional services pricing look like? In the latest episode of the LMA Podcast, Danielle Smith (Burr & Forman) speaks with Simon Kucher & Partners’ Eddie Hartman. Hartman’s blend of tech and legal backgrounds shines through as he answers these questions and explains his firsthand experiences in quantifying value in a way that leaves clients and your firm happy.
The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.
2019-09-1030 min
LMA PodcastTurning PR Principles InwardEpisode: 49
Series: Strategies LIVE!
Episode Description:
The July/August issue of "Strategies" magazine is all about using communication and PR tactics to differentiate your firm. But how can legal marketers turn those strategies inward to help support their department? In this episode of Strategies LIVE! Hear from Iris Jones (McNees Wallace & Nurick) and Andrew Scott (Seward & Kissel LLP) on ways they help show the value of their department, as well as strategies for recovering from “bad press” within your firm.
Speakers:
Iris Jones, McNees Wallace & Nurick
Andrew Scott, Seward & Kissel LLP
Relevant Links:
Read the July/August 2019 issue of "Strategies" maga...
2019-08-2714 min
LMA PodcastContented Content: The What, Why and How of Developing a Content Strategy, Part 1Episode: 48
Series: LMA SIG Share-Out
Episode Description:
What is your firm’s content strategy? How is that strategy providing the best outcomes in business development? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal. Kostal helps explain what exactly a content strategy is, why it is important, how to best implement it and more.
Speakers:
John Buchanan (Sheppard Mullin)
Susan Kostal (STET)
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottes...
2019-08-0727 min
LMA PodcastLet the Data Do the Driving: Strengthening Storytelling and Content Through TechnologyEpisode: 47
Series: LMA SIG Share-Out
Episode Description:
How do you get your content noticed? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin), gains insight from Greentarget’s Brandon Copple and John Matthew “JM” Upton. Copple and Upton discuss the various ways to leverage storytelling in a B2B setting to help firms better connect with clients.
Speakers:
John Buchanan (Sheppard Mullin)
Brandon Copple (Greentarget)
John Matthew “JM” Upton (Greentarget)
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hotte...
2019-06-2725 min
LMA PodcastLegal Project Management in the Modern FirmEpisode: 46
Series: Strategies LIVE!
Episode Description:
How can legal marketers collaborate with clients and colleagues to not only improve delivery of legal service, but deepen client relationships, as well?
This episode of Strategies LIVE! is coincides with the subject matter featured in the May/June issue of "Strategies" magazine. In this episode, Peter Hitson, director of legal project management and practice management at Carlton Fields, helps us look at these topics through the lens of legal project management. In a conversation with host Anne Flanegan, senior business development and proposal manager at Carlton Fields, he shares real life examples to...
2019-06-2524 min
LMA PodcastMindfulness in the Legal IndustryEpisode: 45
Series: P3cast
Episode Description:
P3 — The Practice Innovation Conference is back with an all-new episode of the P3cast series, celebrating the P3 Women's Initiative Network. Listen as Madison Toft (Perkins Coie LLP) chat with Rebecca Benavides (Microsoft)about mindfulness in the legal industry.
Speakers:
Madison Toft, Strategic pricing manager, Perkins Coie LLP
Rebecca Benavides, Director of legal business, Microsoft
Series Description:
LMA's P3cast series is a collection of podcast episodes related to pricing, project management, process improvement and practice innovation in law firms, in support of the LMA P3 Conference and Client Value Shared Interest Group (SIG)
2019-06-0547 min
LMA PodcastProcess Improvement & Project ManagementEpisode: 44
Series: P3cast
Episode Description:
Tune in as Natasha Edlow (director of pricing analytics and project management, Covington & Burling) chats with pre-conference presenter Catherine Alman MacDonagh, ESQ. (chief executive officer and co-founder, Legal Lean Sigma Institute / Legal Mocktail / LSSO) about process improvement and project management. The discussion specifically focuses on how process improvement and project management are linked to the P+ Ecosystem.
Speakers:
Natasha Edlow, Director of pricing analytics and project management, Covington & Burling
Catherine Alman MacDonagh, ESQ., Chief executive officer and co-founder, Legal Lean Sigma Institute / Legal Mocktail / LSSO
Series Description:
LMA's P3cast series is a collection...
2019-05-2018 min
LMA PodcastCritical for Effective Leadership: Emotional IntelligenceEpisode: 43
Series: Strategies LIVE!
Episode Description:
Book smarts can get you only so far, and undervaluing emotional intelligence (EI) could be your biggest blockade to professional success. The March/April 2019 issue of LMA's "Strategies" magazine dives into effective leadership, and includes an article authored by Talia Raoufpur, business development and marketing assistant at Allen Matkins Leck Gamble Mallory and Natsis LLP, on the importance of EI for managing yourself and others. In this episode of the Strategies LIVE! podcast series, Talia speaks with Rich Bracken, director of coaching at Society 54 and professor of leadership at the University of Kansas, to...
2019-04-2228 min
LMA PodcastInnovate, Collaborate and Transform Law FirmsEpisode: 42
Series: LMA Leaders
Episode Description:
Innovation is changing the legal marketing field. In the latest episode of the LMA Podcast, join LMA President Cynthia Voth and Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law School Executive Education; founder and executive director, LawWithoutWalls) for an enlightening conversation on innovation, collaboration and transformation within the legal marketing field. Tune in as Michele shares advice on best practices for collaboration between legal marketers and lawyers, and how better internal communication within a law firm can help grow its business.
Speakers:
Cynthia Voth (LMA President and chief client of...
2019-03-2129 min
LMA PodcastPushing the Boundaries of InnovationEpisode: 41
Series: Strategies LIVE!
Episode Description:
Every industry is in the midst of disruption, and law firms are no different. Law firms have gotten bigger, increased in number and become more multigenerational than ever. And that has major implications for law firm leadership and marketers.
This episode of Strategies LIVE! is coincides with the subject matter featured in the January/February issue of "Strategies" magazine. This episode explores ways to push the boundaries of innovation to drive law firm success in a time of change. This conversation covers topics related to digital transformation, client centricity and web development in 2019 and...
2019-03-0525 min
LMA PodcastPrediction, Possibilities and Problems: What’s Coming for Legal PR in 2019Episode: 40
Series: LMA SIG Share-Out
Episode Description:
Tune in as PR pros John Buchanan (Sheppard Mullin Richter & Hampton LLP), John Corey (Greentarget), Jamie Diaferia (Infinite Global) and Ken Gary (Baretz+Brunelle) share their predictions for legal PR in 2019. They discuss:
• How law firms should harness social media in their communications strategies next year
• How to get more engagement on your content
• How firms should approach their crisis communications in 2019
• And more!
Speakers:
John Buchanan (Sheppard Mullin Richter & Hampton LLP)
John Corey (Greentarget)
Jamie Diaferia (Infinite Global)
Ken Gary (Baretz+Brunelle)
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or m...
2018-12-2024 min
LMA PodcastCompetitive Intelligence Within Legal MarketingEpisode: 36
How has your firm worked competitive intelligence into your marketing plans? In this episode of the LMA podcast, special guests Marcie Borgal Shunk, Leonard Fuld, and Mark Greene, Ph.D. discuss the basics of competitive intelligence and how to implement it at your firm to stand apart.
https://www.legalmarketing.org/lma-cic
2018-08-1628 min
LMA PodcastP3cast: Professional Development and the 3 Ps (Pt. 2)Episode: 19
P3 — The Practice Innovation Conference and the LMA Client Value Shared Interest Group (SIG) are back with a brand-new edition of the P3cast series. The Call for Ideas for the 2018 conference closes on Oct. 16, 2017 so get your ideas in!
In this episode, 2018 P3 Conference Co-chair Christopher Ende (Law firm pricing and panel management leader, GE Corporate) is joined by Melissa C. Prince, Esq. (director of pricing and legal project management, Ballard Spahr LLP) and David Cambria (director of global operations - law, compliance and government relations, Archer Daniels Midland) to talk about the conference's newest educational track: Professional De...
2017-10-1245 min
LMA PodcastCompetitive Intelligence for Your FirmEpisode: 15
The legal industry is evolving, and law firms risk getting left behind if they don't evolve with it. In this episode of the LMA Podcast, special guests Ben Gilad, Ph.D., and Mark Greene, Ph.D., discuss how competitive intelligence is critical to helping law firms adapt and keep pace with the market.
https://www.legalmarketing.org/lma-cic
2017-07-1320 min
LMA PodcastBoK and Technology ManagementEpisode: 14
BoK
This edition of the Body of Knowledge podcast series covers the Technology Management domain. Tune in as Julie Kaplan (Regional Business Development Marketing and Communications Director, Greenberg Traurig), Adam Stock (Chief Marketing and Client Services Officer, Allen Matkins) and Richard Marsolais (Director of Marketing, Jaffe Raitt Heuer & Weiss) deliver sage advice on the new ways marketers communicate with their audience.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps le...
2017-06-1532 min
LMA PodcastBoK and Marketing Management and LeadershipEpisode: 12
BoK
This edition of the Body of Knowledge podcast series covers the Marketing Management and Leadership domain. Guided by Trish Lilley (Fox Rothschild) with panelists Jill Clark (Bricker & Eckler) and Jim Durham (GrowthPlay), you will dive deep into this people-focused domain, gaining insight that will help you bring even more value to your firm.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future...
2017-05-0434 min
LMA PodcastP3cast: Client EngagementEpisode: 10
In this episode of the LMA Podcast our P3cast series continues with Keith Maziarek (senior director of client value, Perkins Coie LLP) as he sits down with client engagement experts on both the law firm and client sides. Featured experts include Esther Bowers (director of client service initiatives, Barnes & Thornburg LLP), Ken Callander (managing principal, Value Strategies LLC), Mike Duffy (director of client services, King & Spalding), Lisa Konie (senior director of legal operations, Adobe Systems; Corporate Legal Operations Consortium (CLOC) board member) and Tom Orrison (director of legal procurement, Microsoft Corporation). Listen as they discuss the basics of...
2017-04-0455 min
LMA PodcastBoK and Client ServicesEpisode: 8
BoK
Welcome to the latest installment of the Body of Knowledge (BoK) podcast series. In this episode, our panelists discuss the client services domain. Join Jennifer Ahner (director of major accounts and proposals, Ogletree Deakins), Silvia Coulter (principal, LawVision Group) and Nathaniel Slavin (partner, Wicker Park Group) for a thought-provoking conversation on the state of client service initiatives today, and where they see things going in the next year.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the...
2017-03-1621 min
LMA PodcastBoK and CommunicationsEpisode: 6
BoK
This edition of the Body of Knowledge podcast series covers the Communications domain. Guided by Wendy Bernero (Bernero & Press LLC) with panelists Jennifer Ahner (Ogletree Deakins) and Amber Bollman (Barnes & Thornburg) you will dive deep into this ever-critical domain, highlighting tips that go beyond the typical communications topics.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies...
2017-02-0220 min
LMA PodcastBoK and Business of LawEpisode: 5
BoK
"Being a lawyer is a profession, but running a law firm is a business.” Geoffrey Frost (Bondurant, Mixson & Elmore LLP), moderator of this third installment in the Body of Knowledge podcast series, kicks off the episode with a thought-provoking quote on the Business of Law. Listen along as Frost is joined by LMA Education Advisory Counsel members and legal marketing experts Ian Turvill (Freeborn & Peters LLP) and Marcie Shunk (The Tilt Institute)to discuss this critical domain, touching on such topics as alternative ways of attracting capital, the recent shift in the spectrum of legal services, and why it...
2017-01-1226 min
LMA PodcastBoK and Business DevelopmentEpisode: 4
BoK
Welcome to episode two in the Body of Knowledge (BoK) series! With an introduction from host Ian Turvill, listen as members of the LMA Education Advisory Council discuss the BoK's Business Development domain. Experts include Amber Bollman (Barnes & Thornburg), Geoffrey Frost (Bondurant, Mixson & Elmore, LLP) and Sally Schmidt (Schmidt Marketing, Inc.). The Business Development domain focuses around the core skill of "business development" and how it drives new business and increased revenue for law firms — both directly and indirectly — through client and prospect outreach, attorney coaching and mentoring, and market intelligence.
The Body of Knowledge (BoK) is a founda...
2016-12-2225 min
LMA PodcastLMA's Body of Knowledge: An OverviewEpisode: 3
BoK
Listen in as podcast host Ian Turvill (CMO, Freeborn & Peters LLP), moderator Holly Amatangelo (education director, LMA) and Tricia Lilley (CMO, Fox Rothschild LLP) share an overview of LMA's Body of Knowledge (BoK). This episode serves as part one in a series that will go over the BoK and its six domains. To learn more about the BoK, visit LMA's website: http://bit.ly/2fJ1C1K.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA...
2016-12-0126 min
LMA PodcastP3cast: Professional Development and the 3 PsEpisode: 2
As we look to the fifth anniversary of P3 - The Practice Innovation Conference, podcast host and LMA member Ian Turvill intros a discussion with 2017 P3 Conference Co-chair Michael Byrd (director of financial operations - North America, Baker & McKenzie) and an amazing panel of accomplished legal business professionals — Purvi Sanghvi (director of strategic pricing, Paul Hastings), Sharon Quaintance (senior director, HBR Consulting) and Hushmand "Hush" Jonathan Cott (strategic pricing and legal project management, Covington) — on professional development in this ever-growing professional niche.
To learn more about and register for 2017's P3 Conference, May 16-17, visit LMA's website: http://bit.ly/2...
2016-11-1130 min
LMA PodcastLMA Podcast: What to ExpectEpisode: 1
Welcome to the LMA Podcast! Host and LMA member (and volunteer) Ian Turvill talks about what you can expect to hear from the LMA Podcast in its first season.
2016-09-1900 min