Shows
B2B BitesCreating the Silent Salesman: MTM Recognitions JourneyMTM Recognition is on a mission to be the best in recognition. And becoming the best entailed a new, better website. Host Lance Owide sits down with Ashley Andersen, Ecommerce Specialist of MTM Recognition, to discuss this digital transformation, which resulted in a 6x increase in revenue since switching to BigCommerce.
2025-11-1323 minB2B BitesDesigning Trustworthy B2B ExperiencesFor B2B brands, trust is everything. Having complex business needs means needing to lean on your technology partners and expecting them to deliver time and time again. In this episode, Simon Robillard, Vice President of O2 Commerce, joins host Lance Owide to discuss creating and designing B2B experiences that build trust AND success.
2025-10-3029 minB2B BitesHow to Future-Prepare Your B2BHost Lance Owide sits down with Darin Lynch, CEO of Irish Titan and long time partner of Commerce to discuss building the what's next for B2B. With all this talk of AI, you can't future-proof for what you can't fully predict — but you can future-prepare. Tune in to learn how.
2025-10-1626 minB2B BitesSilk Commerce: What it Means to Go B2B2XThis week, host Lance Owide is joined by Michael Payne of Silk Commerce, an agency working with B2Bs across industries and the winner of our B2B Excellence Award. Tune in to see how Silk Commerce is modernizing wholesale and distributor commerce and bringing B2B2X to life.
2025-10-0233 min
The MDM PodcastMDM Amplify: The Human Side of Digital CommerceWe cut through the common misconception that digital transformation and commerce is purely about technology. Joined by distribution, eCommerce and AI experts Devashish Saxena and Lance Owide, we explore why successful transformation is ultimately a human-first journey — driven by people, culture and alignment across the business. The discussion also covers how distributors can approach AI with intention, the evolving role of digital leadership and why clarity of purpose matters more than chasing the latest tools.
2025-09-2148 minB2B BitesDigitally Transforming Boston Scientific: Part OneIn this week's episode, BigCommerce's Lance Owide sits down with Deirdre Peters, Head of Digital Commerce at Boston Scientific — discussing career paths, digital transformation, and all things B2B manufacturing. This is the first part of a two part conversation, so stay tuned for the next episode.
2025-08-0723 minB2B BitesBringing a Touch of B2C to Your B2B: GlassCraft Door Company's StoryDonald Polansky, Senior Manager of Corporate Systems Development at GlassCraft Door Company, set his sights on modernizing the company's online ordering system. Tune in as BigCommerce's Lance Owide digs into Donald's relatable and inspiring insights about this digital transformation.
2025-07-2431 min
The Hard Truth About B2B eCommerceEpisode 156: Lance Owide, General Manager B2B at BigCommerceSend us a textIn Episode 156 of "The Hard Truth About B2B E-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome back Lance Owide, General Manager of B2B at BigCommerce. Lance shares insights into the evolving landscape of B2B e-commerce, emphasizing the importance of agility and incremental growth for businesses transitioning online. The discussion covers BigCommerce's innovative strategies, including AI-driven sales tools and immersive buyer experiences, aimed at enhancing operational efficiency and driving revenue growth. Tune in to explore the future of B2B e-commerce and learn how to stay ahead in a rapidly changing...
2025-07-231h 06B2B BitesBringing More Voices to the B2B Table with Cassandra CrossCassandra Cross, VP of Partnerships at Cronix, started working in the B2B space and noticed something: The rooms she was in didn't have a lot of women. Now, as host of the How She Got Here podcast and a B2B leader, she focuses on lifting up the voices of women in this industry. Join BigCommerce's Lance Owide as he discusses these stories on today's episode.
2025-07-1021 minB2B BitesDigitally Transforming a Heritage Brand: Norsland Lefse’s StoryLori McDonald is no stranger to ecommerce, but when she decided to take Norsland Lefse online, she had to put all her learnings into digitally transforming this legacy brand. In this episode, host Lance Owide uncovers what went right to create this success story, and how BigCommerce help with this transformation.
2025-06-2627 minB2B BitesHow to Maximize AI for Your B2B with McFadyenAI is a hot button topic, but does your ecommerce brand really know how to maximize its use cases? BigCommerce's Lance Owide is joined by McFadyen Digital's Head of Strategy Jeff Mikos to dive into practical ways B2B brands can use AI for their unique objectives without getting distracted by all the hype.
2025-06-1225 minB2B BitesHow Devashish Saxena Finds Focus and Purpose in Ecommerce TechnologyWhat is your "Why?" when it comes to B2B ecommerce? In this episode, BigCommerce's Lance Owide sits down with ecommerce tech extraordinaire Devashish Saxena to discuss finding your purpose when leading a B2B team and staying focused on the humanity in every interaction.
2025-05-2943 minB2B BitesVeterinary MedTech in the Digital Age: Movora's StoryJoin BigCommerce's Lance Owide and Korrie Wilhelm, VP, Marketing Communications and Global Brand Strategy at Movora, for a discussion on B2B ecommerce in the veterinary medtech space. Hear how Korrie's team fosters easily accessible product education through their website and so much more in this episode of B2B Bites.
2025-05-1532 minB2B BitesEfficiency, Sustainability, and Quality in B2B: AS Colour's StoryAS Colour, a beloved brand of blank apparel, is on track to becoming the global leader in that space. To dive into how they're accomplishing this, CEO Clive Ormerod sat down with BigCommerce's B2B General Manger and host Lance Owide to talk all things sustainability, international growth, and adapting to a changing retail landscape.
2025-05-0134 minB2B BitesBringing DTC experiences to B2B: Sellars' StoryJacob Jones, Vice President of Information Technology, joined Sellars with a large task at hand — revamp their B2B ecommerce strategy. In this discussion with Lance Owide, B2B Bites host and BigCommerce General Manager of B2B, they tackle the challenges of going online as a B2B brand, and all the excitement that comes with it.
2025-04-1531 minB2B BitesDe-risking Digital and Ecommerce Projects with Jason GreenwoodJason Greenwood of Greenwood Consulting joins BigCommerce's Lance Owide in the studio again to discuss our latest B2B Bites topic: D2C businesses who want to open up wholesale channels. Tune in to hear Jason's expert tips on how to make that transition risk-free.
2025-03-1014 minB2B BitesThe Benefits of Implementing an E-procurement Solution with Kevin KazenmeyerVice President of Channel Development at Tradecentric, Kevin Kazenmayer, joins BigCommerce's Lance Owide to discuss the benefits of implementing an e-procurement solution for B2B brands — as well as some of the costs.
2025-03-1011 minB2B BitesChoosing the Right Ecommerce Platform with Isiah BollingerIsaiah Bollinger, CEO and Co-Founder of Trellis, is back with BigCommerce's Lance Owide to discuss his favorite topic — B2B platform selection. What makes a certain ecommerce platform the best match for your B2B brand? Lance and Isaiah discuss.
2025-03-1010 minB2B BitesHow to Exit Your Business with Jake CookCEO and Co-Founder of Tadpull Jake Cook and BigCommerce's Lance Owide tackle the complicated topic of exiting a business as a B2B brand with tips and tricks to make it a smooth transition.
2025-03-1008 minB2B BitesThe Entrepreneurial Journey with Ashley ChingB2B Bites host Lance Owide joins BigCommerce customer Ashley Ching, Founder and CEO of Inhaven, to dive into the world of being a B2B business owner and her inspiring career journey.
2025-03-1011 minB2B BitesB2B Systems Integration with Isiah BollingerIsaiah Bollinger, CEO and Co-Founder of Trellis, joins BigCommerce B2B General Manager Lance Owide offer some tips and approaches to systems integrations, which otherwise can be overwhelming to many B2B brands who aren't highly technically savvy.
2025-03-1012 minB2B BitesHow Manufacturers Can Sell Directly to ConsumersJason Greenwood of Greenwood Consulting has some tips for B2B brands who want to open D2C channels for their customers. Along with BigCommerce B2B General Manager Lance Owide, the two discuss the challenges B2B brands may face as well as the opportunities.
2025-03-1011 minB2B BitesMarketing and Sales Strategies to Gain a Competitive Edge with Jake CookJake Cook, CEO and Co-Founder of Tadpull, joins BigCommerce's Lance Owide to show how distributors and manufacturers don't have to be "behind the times" and how advantageous it can be to adjust to the digital era of marketing and sales.
2025-03-1010 minB2B BitesB2B Merchandising with Ashley ChingFor this episode, B2B General Manager of B2B at BigCommerce Lance Owide is joined by Ashley Ching, CEO of Inhaven. Together they discuss the differences between merchandising for B2B and D2C business and the technologies needed to create stand-out merchandising experiences.
2025-03-1011 minB2B BitesGetting Customers on Board with Ecommerce with Isaiah BollingerIsaiah Bollinger, B2B ecommerce expert and CEO and Co-Founder of Trellis, joins BigCommerce B2B General Manager Lance Owide to discuss ecommerce adoption among B2B customers, how to curb their apprehensiveness, and the benefits of going online.
2025-03-1012 minB2B BitesB2B Ecommerce Marketplaces with Verginie CossettSales Director at Marketplacer, Virginie Cosset, joins BigCommerce's Lance Owide for this special, and nautical, episode of B2B Bites. They discuss the benefits of selling through a marketplace, like retaining data and customer information, and how this can help grow your B2B.
2025-03-1008 minB2B BitesCreating a Lasting B2B Network with LinkedIn with Curt AndersonCurt Anderson is back with some insightful tips about making the most of LinkedIn for B2B brands. BigCommerce's very own Lance Owide and Curt discuss how you can build a following on LinkedIn — and therefore grow your brand.
2025-03-1011 minB2B BitesEcommerce Readiness with Nicole DonnellyNicole Donnelly, CEO and Founder of DMG Digital and our BigCommerce B2B Bites host Lance Owide are back in the studio, this time to discuss ecommerce readiness. Nicole provides ecommerce readiness consulting for manufacturers, and is bringing some of her tips and tricks to this episode.
2025-03-1010 minB2B BitesThe Power of Video for Digital Marketing SuccessBigCommerce's Lance Owide is once again joined by B2B evangelist Curt Anderson to tackle the topic of video marketing, and why it's important not just for retailers but manufacturers now more than ever. Explore how video is the perfect avenue for showing off products and equipment to buyers who can't be there in person.
2025-03-1012 minB2B BitesThe Impact of Artificial Intelligence on B2B Ecommerce with Jake CookWe're back with Jake Cook, CEO of Tadpull, to talk about the hot button topic of AI. Join host and BigCommerce B2B General Manager Lance Owide and Jake as they discuss the impact of this AI revolution on the future of B2B ecommerce.
2025-03-1011 minB2B BitesB2B Branding with Isaiah BollingerBigCommerce's B2B Bites is back with another episode featuring CEO and Co-Founder of Trellis, Isaiah Bollinger, to discuss the topic of B2B Branding. Lance Owide asks why B2B brands struggle to get their branding up to par with D2C brands, wanting to figure out how they can improve — and Isaiah has some ideas.
2025-03-1013 minB2B BitesIntegrating Sales Teams with Nicole DonnellyDMG Digital CEO and Founder Nicole Donnelly sits down with BigCommerce B2B General Manager Lance Owide to discuss manufacturers and their sales teams — and how they can integrate an ecommerce plan that best fits their needs without disrupting sales teams' efforts.
2025-03-1010 minB2B BitesDemystifying SEO for B2B Brands with Curt AndersonCurt Anderson, Consultant and B2B Ecommerce Evangelist, joins BigCommerce's Lance Owide in the B2B Bites studio to clear the air: SEO for B2B brands and manufacturers doesn't have to be complicated. Dive into this episode to learn some actionable tips and tricks for folks who are new to SEO.
2025-03-1011 minB2B BitesWhy Data is Your Business’s Secret Weapon with Jake CookCurious how you can boost your revenue with the power of data? Join CEO of Tadpull Jake Cook and B2B Bites host Lance Owide of BigCommerce for a conversation about the best ways to pull and utilize data from your buyers to increase sales in the long run.
2025-03-1010 minB2B BitesB2B Buyer Journey Trends with Shelley KilpatrickIn this episode of B2B Bites, BigCommerce Manager of Content Marketing Shelley Kilpatrick joins host Lance Owide to discuss our B2B Buyer Report. Discover how you can build better online experiences from this report that surveyed over 1,000 shoppers to dive deeper into their complete buyer journey.
2025-03-0512 min
Le café de l'e-commerce201 - B2BEACH : BigCommerce en mode B2B à LondresLe Café de l’e-commerce, c’est le podcast qui vous propose de faire votre veille e-commerce, différemment, dans vos oreilles, depuis les rives de la Tamise, parce que c’est beach vibes.🇬🇧 Dans cet épisode, on vous parle de B2Beach, un événement 100% B2B organisé par BigCommerce, à Londres.🔬 Maturité et tendances du marché B2B : l’expertise de Lance Owide General Manager B2B chez BigCommerce.🛣️ Road Map BigCommerce partout mais surtout en France : Aurélien Roessner, Country Lead France, nous dit tout.📲 D...
2024-07-1840 min
Proof PointInsights Into Navigating B2B Ecommerce TrendsLance Owide is the Senior Director and General Manager of B2B at BigCommerce, a platform offering comprehensive e-commerce solutions to B2C and B2B brands worldwide. Prior to his role at BigCommerce, Lance honed his expertise in finance, spending four years at UBS investment bank and another four in private equity at Apollo Global Management. Moving from finance to the forefront of the e-commerce industry, Lance brings a robust understanding of digital transformation and growth strategies for manufacturers, distributors, and wholesalers in a rapidly evolving online marketplace. In this episode… Digital transition, especially fo...
2024-07-0355 min
The Make it Big PodcastThe Impact of Artificial Intelligence on B2B EcommerceRecently, BigCommerce launched a new video series of B2B-focused stories, trends, and expert advice called B2B Bites. During these bite-sized conversations, host Lance Owide chats with industry experts about the latest B2B news, trends, and opportunities. This episode is a recording of one of those videos, discussing all things B2B and AI — how brands can maximize current technology and what the future of B2B ecommerce and AI looks like.
2024-05-3112 minThe Hard Truth About B2B eCommerceEpisode 102: Lance Owide, General Manager B2B at BigCommerceSend us a textLance Owide is in charge of ensuring BigCommerce is the best-in-class B2B SaaS eCommerce platform of the future. Lance helped BigCommerce through its Feedonomics acquisition and has transitioned to helping grow their B2B product offering. BigCommerce has always had a B2B eCommerce segment of customers but is now really focused on growing it more deliberately than ever. We discuss the common barriers to B2B eCommerce adoption and what's stopping companies from having more success online.
2023-08-301h 05
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE247: 📦B2B Commerce Corner #13 | HOW & WHY B2B COMMERCE IS TAKING CENTRE STAGE AT BIGCOMMERCE - Lance Owide, BigCommerce - THE ECOMMERCE EDGE Podcast - 26 July 2023
Lance is the Director, Business Groups and General Manager of B2B at BigCommerce - https://www.bigcommerce.com
BigCommerce is a SaaS eCommerce Platform targeted at mid-market enterprise eCommerce merchants and above
BigCommerce has increasingly focused on serving B2B merchants more deeply and completely over the last few years starting with the release of the 'B2B Edition' in mid-2021
BigCommerce followed up this release with the purchase of BundleB2B and B2B Ninja in mid-2022 and have continued to rapidly develop, enhance and extend B2B functionality in the platform ever since
In this episode, Jason...
2023-07-2659 minThe Make it Big PodcastModernizing Your B2B Tech Stack With Twin LiquorsIn this episode recorded at BigCommerce Partner Summit 2023 in Austin, Lance Owide, BigCommerce Business Groups and B2B General Manager, sits down with Michael Salome and Denise Hoos of Twin Liquors to discuss the exciting opportunity B2B merchants have to modernize with the latest enhancements to B2B Edition and improve customer experiences.
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Learn more about BigCommerce B2B Edition.
2023-07-2614 min
The BIG, commerce PodcastUnleashing your B2B ecommerce website with the new BigCommerce B2B Edition, with Lance Owide from BigCommerceIs your B2B e-commerce experience hitting the mark in today's digital-first world? Join us as we chat with Lance O-Wide, Director of B2B at BigCommerce, about the game-changing new B2B Edition and how it's revolutionizing the B2B e-commerce sector. The pandemic may have accelerated the shift towards digital-first buyers, but this change was bound to happen. Lance highlights the importance of providing a simplified, efficient, and dynamic experience for B2B buyers and shares how BigCommerce is helping businesses transition away from outdated systems to create a single source of truth for all their processes.
2023-06-1349 minThe BIG, commerce PodcastWhy BigCommerce B2B Edition is the platform of choice for fast-growing B2B merchants looking to offer an omnichannel experience to their customers, with Lance Owide from BigCommerceWe were very excited to be joined on the podcast by BigCommerce’s General Manager of B2B, Lance Owide.If you’re a B2B company - with or without a website - you won’t want to miss this episode.Luigi and Lance talk about the nuances and complexities of launching and running a B2B ecommerce website, how B2B buyer expectations are shifting, and why - unlike in B2C ecommerce - there is continued growth and demand for B2B e-commerce.Covering BigCommerce B2B Edition specifically, Lance talks...
2023-03-2847 min