Landino - Podcast Details

Shows

The VF1 Show with VF & VincenzoVincenzo Landino Joins Us to Talk About the Business and Marketing of Formula OneMarketing and business aficionado (and Ferrari fan) Vincenzo Landino is on the show to talk about everything from the marketing and growth controversy in Formula One right now, as well as what he thinks Formula One should do to maintain that upward trajectory, while remaining fan-friendly.2022-11-021h 22

The Vincenzo Landino ShowThe Business of Marriage featuring Amy LandinoThe Brand Boost podcast is back! Welcome to a complete business audio experience. On this episode, my wife, Amy Schmittauer Landino, joins me to discuss the Business of Marriage and how your significant other becomes an extension of your brand. Amy Landino is an award-winning YouTuber, best selling author, and professional keynote speaker.2019-02-0726 min

The Vincenzo Landino ShowHow to Copy Netflix with Barry EnderwickSocial Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost How to Copy Netflix After working in Marketing at Netflix for eleven years, todays guest, Barry Enderwick, frequently got asked to have conversations about the Netflix he knew, its transition to what it is doing now, and how it is structured. The undercurrent of these questions is always the same: how can the magic of Netflix’s meteoric success be recreated? Netflix seems like they can do no wrong. They are fearlessly expanding internationally and creating some of the most compelling entertainment available anyw...2018-11-2931 min

The Vincenzo Landino ShowHow Southwest, Experian, SAP & Atmel use Live VideoAre you wondering if your business should invest time and money into Periscope? Need help telling a story in this new medium? The secret sauce is in the instant, live connections. Join Vincenzo Landino with business leaders from SAP, Experian and Atmel as they reveal how global businesses are harnessing the power of Periscope through storytelling and disruption. You’ll walk away with real case studies and actionable tips on how to implement a live streaming strategy for your brand while sharing your brand story using Periscope to engage your community in real-time. By Vincenzo Landino (@vincenzolandino) with Michael Delgado (@mik...2018-11-2639 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News169: Millennial in an Enterprise Corporation with SAP's Ryan SonnenbergOn today's show, we talk to Ryan Sonnenberg, Digital Marketer for SAP North America, and also a millennial. We talk to Ryan about how he is making the unconventional happen at such a giant enterprise multi-national corporation. Some of his answers may sound incredibly simple to implement, but the bottom line is that you have to get out there and do it to get the attention of the managers and bosses above you. Mentioned in this episode: William Ury TED Talk: The walk from "no" to "yes" Growth Matters Network "Life At" collaborative project be...2017-07-0125 min

The Vincenzo Landino ShowSeven Steps to a Powerful Personal Brand With social media today, it’s so easy to get lost in the noise. Many people ask me how to build a personal brand. It’s a lot of work, it takes dedication and it requires providing value. However, here are 7 tips for you to get yourself started down the path of a personal brand. 1. GET TO KNOW YOURSELF! This takes reflection and understand of WHO you are and accepting that person fully. 2. KNOW HOW YOU WANT TO PRESENT YOURSELF Decide where you’re going to ‘play’ and how you are go...2017-06-2008 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News33: Seven Steps to a Powerful Personal Brand With social media today, it’s so easy to get lost in the noise. Many people ask me how to build a personal brand. It’s a lot of work, it takes dedication and it requires providing value. However, here are 7 tips for you to get yourself started down the path of a personal brand. 1. GET TO KNOW YOURSELF! This takes reflection and understand of WHO you are and accepting that person fully. 2. KNOW HOW YOU WANT TO PRESENT YOURSELF Decide where you’re going to ‘play’ and how you are go...2017-06-2008 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News168: Amazon's Final Mile Woes, Solved?Amazon.com Inc. will acquire Whole Foods Market Inc. for $13.7 billion, a bombshell of a deal that catapults the e-commerce giant into hundreds of physical stores and fulfills a long-held goal of selling more groceries. Amazon agreed to pay $42 a share in cash for the organic-food chain, including debt, a roughly 27 percent premium to the stock price at Thursday’s close. John Mackey, Whole Foods’ outspoken co-founder, will continue to run the business -- a victory after a fight with activist investor Jana Partners that threatened to drive him from power. The deal sends shockwaves across...2017-06-1612 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News167: Are Brands Allowed an Opinion? Are brands allowed an opinion in the modern media landscape? In the news recently, Under Armour CEO has been in the crosshairs over his comments that alluded to President Trump being "good for business." However, did the media tell the entire story? And more to the point, are brands allowed to have an opinion, or must they be responsible to their shareholders in a way that creates no waves? Joining hosts Robert Hix and Vincenzo Landino are Savannah Peterson with Savvy Millennial and Antigone Peyton at Cloudigy Law. About Savannah Peterson ...2017-02-221h 09

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News166: Brands and the PewDiePie DilemmaPewDiePie has been in the news as of late for insensitive videos he created off the backs of a partnership with Disney and as part of the Google Preferred Advertiser Program. With both brands dropping him, many have asked: "how can brands be safe from influencers?" In this riveting discussion Rob Hix and Vincenzo Landino are joined by Roberto Blake and Chris Brogan as they discuss this with a live audience. Articles of reference: Washington Post Forbes Chris Brogan About Chris Brogan Chris Brog...2017-02-201h 09

The Vincenzo Landino Show164: LinkedIn, Facebook and the Future of Live VideoBrian Fanzo joins Vincenzo Landino on the Brand Boost Podcast to talk about LinkedIn's new changes, Facebook's LIVE updates and the future of live video. About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq an...2017-01-2541 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News164: LinkedIn, Facebook and the Future of Live VideoBrian Fanzo joins Vincenzo Landino on the Brand Boost Podcast to talk about LinkedIn's new changes, Facebook's LIVE updates and the future of live video. About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq an...2017-01-2541 min

The Vincenzo Landino Show162: Platforms That Drive Consumer DecisionsWe all know the players: YouTube Facebook Twitter Instagram Snapchat Even though we may know them, do we realize how much the influence our buying decisions? More so, which platforms are driving the most buying decisions? Join Rob Hix and Vincenzo Landino as they discuss this with a live audience. About Rob Hix Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into one amazing career. Innovation and outside-of-the-box solutions are my “sweet spot”. I live...2017-01-101h 02

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News162: Platforms That Drive Consumer DecisionsWe all know the players: YouTube Facebook Twitter Instagram Snapchat Even though we may know them, do we realize how much the influence our buying decisions? More so, which platforms are driving the most buying decisions? Join Rob Hix and Vincenzo Landino as they discuss this with a live audience. About Rob Hix Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into one amazing career. Innovation and outside-of-the-box solutions are my “sweet spot”. I live...2017-01-101h 02

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News161: The Perishability of Live Video BroadcastsIn the world of ephemeral content, brands must know how to succeed with broadcasts that may not have a long shelf life after its original stream. About Rob Hix Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into one amazing career. Innovation and outside-of-the-box solutions are my “sweet spot”. I live my life in my own self-interest, to the benefit of my employees and clients. I work best with those who place a premium on their l...2016-12-3055 min

The Vincenzo Landino Show161: The Perishability of Live Video BroadcastsIn the world of ephemeral content, brands must know how to succeed with broadcasts that may not have a long shelf life after its original stream. About Rob Hix Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into one amazing career. Innovation and outside-of-the-box solutions are my “sweet spot”. I live my life in my own self-interest, to the benefit of my employees and clients. I work best with those who place a premium on their l...2016-12-3055 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News25: How to Copy Netflix with Barry Enderwick Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost How to Copy Netflix After working in Marketing at Netflix for eleven years, todays guest, Barry Enderwick, frequently got asked to have conversations about the Netflix he knew, its transition to what it is doing now, and how it is structured. The undercurrent of these questions is always the same: how can the magic of Netflix’s meteoric success be recreated? Netflix seems like they can do no wrong. They are fearlessly expanding internationally and creating some of the...2016-12-2831 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News[RE-RELEASE]: How IBM Embraces Employee Advocacy Through Live Streaming “Employee advocacy” is a term used to describe the exposure that employees generate for brands using their own online assets. While social media is often the main medium for employee advocacy, these “online assets” include email, chat, forums, discussion boards and more. IBM is one brand ahead of the curve in the employee advocacy, even going so far as using live streaming and influencers, like today’s guest, Brian Fanzo, to add a new dimension to the brand. Listen in as Brian talks about how a major brand is realizing amazing results with this new media and how your brand can embrace the ...2016-11-1631 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News14: Spooky Campaign Stories with JR Watkins Ever see a really cool campaign on social media and wonder how the brand came up with that idea? We decided to go beyond the campaign and talk to JR Watkins agency of record, Mithun Agency, to find out how they leveraged a great hashtag and told amazing stories with the brands' patriarch. Listen to Libby Benda as she walks us through steps that are necessary to make a campaign successful. Andiamo! Key Takeaways Don't skimp on paid media. In order to ensure you are reaching your target audience, understand you must spend some money on ads. Utilize influe...2016-10-3019 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News147: Can Pokemon Go Change the World?Any 90’s kid knows this game from getting either Red, Yellow or Blue game cartridge for their Gameboy. Or maybe you played the card game and winning the epic Mewtwo in a battle with your friends at recess was your jam. Either way, Pokèmon was a game that everyone would play and talk about. Fast forward nearly over 25 years to 2016. Pokèmon Go is the new rage with an added twist. Rather than move your thumbs to guide a digital character across the map, you now have to physically move around to catch ’em all. Yo...2016-07-1334 min

The Vincenzo Landino Show147: Can Pokemon Go Change the World?Any 90’s kid knows this game from getting either Red, Yellow or Blue game cartridge for their Gameboy. Or maybe you played the card game and winning the epic Mewtwo in a battle with your friends at recess was your jam. Either way, Pokèmon was a game that everyone would play and talk about. Fast forward nearly over 25 years to 2016. Pokèmon Go is the new rage with an added twist. Rather than move your thumbs to guide a digital character across the map, you now have to physically move around to catch ’em all. Yo...2016-07-1334 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News141: How Southwest, Experian, SAP & Atmel use Live VideoAre you wondering if your business should invest time and money into Periscope? Need help telling a story in this new medium? The secret sauce is in the instant, live connections. Join Vincenzo Landino with business leaders from SAP, Experian and Atmel as they reveal how global businesses are harnessing the power of Periscope through storytelling and disruption. You’ll walk away with real case studies and actionable tips on how to implement a live streaming strategy for your brand while sharing your brand story using Periscope to engage your community in real-time. By Vincenzo Landino (@vincenzolandino) wit...2016-06-0739 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News134: Best Practices of the Membership Model with Robbie Kellman BaxterIn a business world where sexy = scalable, the membership model is big talk amongst all kinds of businesses. Robbie Kellman Baxter is the author of The Membership Economy and has worked with companies such as Survey Monkey and Netflix on this type of business model. What are the best practices of a recurring revenue business and it’s offerings? More on this in this exclusive interview with Robbie. Robbie’s Book: The Membership Economy (Amazon Affiliate) Interview Notes: “Membership is a mindset.” “Acquisition is way more expensive than retention.” “Annual...2016-05-1125 min

The Vincenzo Landino Show134: Best Practices of the Membership Model with Robbie Kellman BaxterIn a business world where sexy = scalable, the membership model is big talk amongst all kinds of businesses. Robbie Kellman Baxter is the author of The Membership Economy and has worked with companies such as Survey Monkey and Netflix on this type of business model. What are the best practices of a recurring revenue business and it’s offerings? More on this in this exclusive interview with Robbie. Robbie’s Book: The Membership Economy (Amazon Affiliate) Interview Notes: “Membership is a mindset.” “Acquisition is way more expensive than retention.” “Annual...2016-05-1125 min

The Vincenzo Landino Show133: Failing Beautifully with Musical Real Estate Agent Evan DubyEntrepreneurs face a dilemma, daily. Focus, focus, focus. How to fail fast and focus on the goals at hand is something Evan Duby has faced since his hockey days at the University of Connecticut. Now a successful real estate agent, as well as a musician and record label owner, Evan has developed the thick skin it takes to do business in the concrete jungle that is New York City. Interview Notes: “You have to fail fast. It doesn’t matter how old you are.” “Should you quit, or should you go f...2016-05-0831 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News133: Failing Beautifully with Musical Real Estate Agent Evan DubyEntrepreneurs face a dilemma, daily. Focus, focus, focus. How to fail fast and focus on the goals at hand is something Evan Duby has faced since his hockey days at the University of Connecticut. Now a successful real estate agent, as well as a musician and record label owner, Evan has developed the thick skin it takes to do business in the concrete jungle that is New York City. Interview Notes: “You have to fail fast. It doesn’t matter how old you are.” “Should you quit, or should you go f...2016-05-0831 min

The Vincenzo Landino Show132: Crush Your Debt to Grow Your Business with Danny JohnsonMarketing, finance, and fitness collide when we meet today's guest! Danny Johnson is a serial entrepreneur who has created multiple successful brands and online businesses with one underlying principle: “Make People More Awesome(r).” As a Social Authority member, she owned a very successful personal training and online-training business, No Excuses Fitness, and has helped thousands of people lose tens to hundreds of pounds. She has also coached fitness competitors to the stage and has even graced the stage as a National Level Athlete and Fitness Magazine Cover Model herself. Enjoy a very colorf...2016-05-0737 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News132: Crush Your Debt to Grow Your Business with Danny JohnsonMarketing, finance, and fitness collide when we meet today's guest! Danny Johnson is a serial entrepreneur who has created multiple successful brands and online businesses with one underlying principle: “Make People More Awesome(r).” As a Social Authority member, she owned a very successful personal training and online-training business, No Excuses Fitness, and has helped thousands of people lose tens to hundreds of pounds. She has also coached fitness competitors to the stage and has even graced the stage as a National Level Athlete and Fitness Magazine Cover Model herself. Enjoy a very colorf...2016-05-0737 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News119: Hugging Your Haters with Jay Baer and Amy SchmittauerHaters are not your problem. . . . Ignoring them is. Buy Jay's book here: http://amzn.to/1qyZ9Ib Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster and more publicly than ever. These trends have resulted in an overall increase in complaints and a b...2016-04-0929 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News111: Mastermind Recap with SavvySexySocialToday founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer. What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of finding the perfe...2016-04-0113 min

The Vincenzo Landino Show111: Mastermind Recap with SavvySexySocialToday founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer. What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of finding the perfe...2016-04-0113 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News109: It's a Snapchat Event! End of March BONUSThis bonus episode for March was recorded on Blab for the Vincenzo Landino Show and featured Amy Schmittauer, Brian Fanzo and friends as we discussed Snapchat and why we've become cuckoo for the little ghost! We talk geofilters, messaging, video, brand marketing, storytelling and more! ~~~ follow me on snapchat - vincenzolandino on http://instagram.com/vincenzo.landinoon https://www.facebook.com/enzomicheleon https://twitter.com/VincenzoLandino About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is t...2016-03-312h 18

The Vincenzo Landino Show109: It's a Snapchat Event! End of March BONUSThis bonus episode for March was recorded on Blab for the Vincenzo Landino Show and featured Amy Schmittauer, Brian Fanzo and friends as we discussed Snapchat and why we've become cuckoo for the little ghost! We talk geofilters, messaging, video, brand marketing, storytelling and more! ~~~ follow me on snapchat - vincenzolandino on http://instagram.com/vincenzo.landinoon https://www.facebook.com/enzomicheleon https://twitter.com/VincenzoLandino About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is t...2016-03-312h 18

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News101: This Weeks' Digital Marketing by the Numbers Here are 9 numbers that really stood out in digital marketing over the past week: 1. L'Oreal crushes Cinematic Pins 2. Women reign on Pinterest, Instagram and Facebook 3. Even in Vegas, this is a lot of action 4. Millennials love email? 5. Measurement coming of age 6. Mobile radio rising 7. Streaming beats downloads 8. "BOPIS" is a thing 9. Social follower growth Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He ha...2016-03-2510 min

The Vincenzo Landino Show101: This Weeks' Digital Marketing by the Numbers Here are 9 numbers that really stood out in digital marketing over the past week: 1. L'Oreal crushes Cinematic Pins 2. Women reign on Pinterest, Instagram and Facebook 3. Even in Vegas, this is a lot of action 4. Millennials love email? 5. Measurement coming of age 6. Mobile radio rising 7. Streaming beats downloads 8. "BOPIS" is a thing 9. Social follower growth Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He ha...2016-03-2510 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News100: Thanking Those Who've Helped Me to 100After 100 episodes, I use this episode to reflect, slightly, but thank you, the listeners, and my friends that have supported me throughout the journey. I highly recommend following all of these people to learn more about me. My dad always taught me, show me your friends, and I'll tell you who you are: Amy Schmittauer Artie Beavis Brian Fanzo Ben Phillips (follow him on Snapchat too: figoamericano) Christin Kardos Chris Barrows Eric Clark Jason Yarborough (another amazing follow on Snapchat: jasonyarby) ...2016-03-2514 min

The Vincenzo Landino Show100: Thanking Those Who've Helped Me to 100After 100 episodes, I use this episode to reflect, slightly, but thank you, the listeners, and my friends that have supported me throughout the journey. I highly recommend following all of these people to learn more about me. My dad always taught me, show me your friends, and I'll tell you who you are: Amy Schmittauer Artie Beavis Brian Fanzo Ben Phillips (follow him on Snapchat too: figoamericano) Christin Kardos Chris Barrows Eric Clark Jason Yarborough (another amazing follow on Snapchat: jasonyarby) ...2016-03-2514 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News99: Nielsen is Forgetting Age and Thinking Life Stage!Nielsen is Forgetting Age and Thinking Life Stage! During the Millennial years, the demographic is in constant flux, given that adults in that 18-34 demo are in "rapid transition." That's according to Nielsen's Q4 2015 Total Audience Report, released this morning, which delved into the media consumption habits of advertising's most elusive, and often mystifying, demographic. The report found millennials who have started a family spend significantly more time watching TV—an average of an hour per day more than those who don't have children or still live with their parents. "It's not about ag...2016-03-2516 min

The Vincenzo Landino Show99: Nielsen is Forgetting Age and Thinking Life Stage!Nielsen is Forgetting Age and Thinking Life Stage! During the Millennial years, the demographic is in constant flux, given that adults in that 18-34 demo are in "rapid transition." That's according to Nielsen's Q4 2015 Total Audience Report, released this morning, which delved into the media consumption habits of advertising's most elusive, and often mystifying, demographic. The report found millennials who have started a family spend significantly more time watching TV—an average of an hour per day more than those who don't have children or still live with their parents. "It's not about ag...2016-03-2516 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News98: Google Enters Live Social Video with YouTube ConnectDid you really think Google would sit back while Facebook, Snapchat and Twitter siphoned off views? NO! Enter YouTube Connect, Google's response to Live Social Video. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into custo...2016-03-2408 min

The Vincenzo Landino Show98: Google Enters Live Social Video with YouTube ConnectDid you really think Google would sit back while Facebook, Snapchat and Twitter siphoned off views? NO! Enter YouTube Connect, Google's response to Live Social Video. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into custo...2016-03-2408 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News97: Let's Market Marketing BetterDo marketers give marketing a bad rap? Sure. It's time to market marketing better and make it a career path rather than something many stumble upon. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into cust...2016-03-2308 min

The Vincenzo Landino Show97: Let's Market Marketing BetterDo marketers give marketing a bad rap? Sure. It's time to market marketing better and make it a career path rather than something many stumble upon. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into cust...2016-03-2308 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News96: Is Complaining Getting You Anywhere?Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hands the reigns over to the amazingly talented, Amy Schmittauer. What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of...2016-03-2205 min

The Vincenzo Landino Show96: Is Complaining Getting You Anywhere?Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hands the reigns over to the amazingly talented, Amy Schmittauer. What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of...2016-03-2205 min

The Vincenzo Landino Show95: Bracket Busted! 7 Digital Stats from SXSW About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a revie...2016-03-1908 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News95: Bracket Busted! 7 Digital Stats from SXSW About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a revie...2016-03-1908 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News94: Snapchat Killed the YouTube StarToday founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer. This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about how Snapchat is killing the YouTube star! What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engag...2016-03-1825 min

The Vincenzo Landino Show94: Snapchat Killed the YouTube StarToday founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer. This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about how Snapchat is killing the YouTube star! What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engag...2016-03-1825 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News92: Is Technology Making Us Dumb?After a second faux pax by Nikon, Vincenzo started thinking about technology and if people are becoming brain dead. Who uses their brain anymore? Let's discuss. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Paul Mitchell Schools, Tinder, DC United, SocialFresh and more! Voice Over provided by Amy Schmittauer (intro) and Rachel Creveling (outro) Enjoy the podcast? Give us a rating or a review on iTunes! 2016-03-1607 min

The Vincenzo Landino Show92: Is Technology Making Us Dumb?After a second faux pax by Nikon, Vincenzo started thinking about technology and if people are becoming brain dead. Who uses their brain anymore? Let's discuss. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Paul Mitchell Schools, Tinder, DC United, SocialFresh and more! Voice Over provided by Amy Schmittauer (intro) and Rachel Creveling (outro) Enjoy the podcast? Give us a rating or a review on iTunes! 2016-03-1607 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News91: How Facebook Canvas is Defeating the Website Facebook Canvas ads, when clicked, expand to full-screen size, giving users an immersive branded experience. They’re effectively mini-websites built within Facebook - with the advantage for Facebook being that people don’t have to leave their platform to view the content. Within a Canvas ad, users can “swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail, making the Canvas experience immersive and engaging in a way that mobile sites aren’t”. HOW DO CREATE YOUR OWN CANVAS ADS? In Facebook’s official announcement, they note that: “The to...2016-03-1610 min

The Vincenzo Landino Show91: How Facebook Canvas is Defeating the Website Facebook Canvas ads, when clicked, expand to full-screen size, giving users an immersive branded experience. They’re effectively mini-websites built within Facebook - with the advantage for Facebook being that people don’t have to leave their platform to view the content. Within a Canvas ad, users can “swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail, making the Canvas experience immersive and engaging in a way that mobile sites aren’t”. HOW DO CREATE YOUR OWN CANVAS ADS? In Facebook’s official announcement, they note that: “The...2016-03-1610 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News90: Savvy Apple Predictions with Forbes 30 Under 30, Savannah Peterson Savannah Peterson, a Forbes 30 Under 30 in Consumer Tech, joins Vincenzo on the podcast to talk about Apple predictions on what is to come during the spring release and what we should expect to see from the Cupertino giant. Savannah encourages you to say hi on twitter @SavIsSavvy Check out her YouTube channel here Or connect with her on Facebook here It's gonna happen: New 4-inch iPhone The main product unveiling expected at Apple's March 21 event is a new 4-inch iPhone that will replace the current iPhone 5s. It's believed that the handset will boast many of the same...2016-03-1619 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News89: Go Viral: Which Brands Crushed it in 2015Going viral is the holy grail of all social media marketers. If a business or brand can create one of these in a lifetime, they've accomplished something amazing. Every year there are new viral campaigns that plaster social media sites and the web and each year we learn new things. If we take a look at these marketing plans, we will see that many times, going viral is an accident! Going viral is tough. However, some of the elements in these following campaigns can help with your new campaigns of the new year, potentially giving...2016-03-1109 min

The Vincenzo Landino Show89: Go Viral: Which Brands Crushed it in 2015Going viral is the holy grail of all social media marketers. If a business or brand can create one of these in a lifetime, they've accomplished something amazing. Every year there are new viral campaigns that plaster social media sites and the web and each year we learn new things. If we take a look at these marketing plans, we will see that many times, going viral is an accident! Going viral is tough. However, some of the elements in these following campaigns can help with your new campaigns of the new year, potentially giving...2016-03-1109 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News88: Better Product Design with Savannah Peterson The balance between beauty and functionality is something long searched for in product design. From Fox Sports to 3D Printing, Savannah is hungry for innovation and thrives on bringing new products to the market. She is a passionate need-solver, always looking to raise the bar of form and function and engage new and unique communities. She not only thrives on the strategy and creativity that goes into designing and executing bleeding edge campaigns but cares about people, passion and great product, in that order. Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy...2016-03-1038 min

The Vincenzo Landino Show88: Better Product Design with Savannah Peterson The balance between beauty and functionality is something long searched for in product design. From Fox Sports to 3D Printing, Savannah is hungry for innovation and thrives on bringing new products to the market. She is a passionate need-solver, always looking to raise the bar of form and function and engage new and unique communities. She not only thrives on the strategy and creativity that goes into designing and executing bleeding edge campaigns but cares about people, passion and great product, in that order. Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy...2016-03-1038 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News85: MLB & MLS Live Video and Aroldis Chapman Get's 30 Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more! Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines. This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording. In this episode, we talk: Hot Takes Main Event: Shoutouts Other Mentions: Andiamo! About Lauren Creedon: Lauren has worked on the founding team or ground floor of 3 sports startups, studying the intersection...2016-03-0732 min

The Vincenzo Landino Show85: MLB & MLS Live Video and Aroldis Chapman Get's 30 Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more! Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines. This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording. In this episode, we talk: Hot Takes Main Event: Shoutouts Other Mentions: Andiamo! About Lauren Creedon: Lauren has worked on the founding team or ground floor of 3 sports startups, studying the intersection...2016-03-0732 min

The Vincenzo Landino Show77: Puma, adidas and Under Armour Believe "Future is Female" Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more! Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines. This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording. In this episode, we talk: Hot Takes Main Event: Puma, adidas and Under Armour put focus on women in sports Adam Silver says WNBA is "behind" Shoutouts Other Mentions: Andiamo! About Lauren Cr...2016-02-2831 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News77: Puma, adidas and Under Armour Believe "Future is Female" Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more! Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines. This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording. In this episode, we talk: Hot Takes Main Event: Puma, adidas and Under Armour put focus on women in sports Adam Silver says WNBA is "behind" Shoutouts Other Mentions: Andiamo! About Lauren Cr...2016-02-2831 min

The Vincenzo Landino Show69: Ronda on the SI Cover, NASCAR on Snapchat and more! Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more! Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines. This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording. In this episode, we talk: Hot Takes Main Event Shoutouts Other Mentions: Andiamo! About Lauren Creedon: Lauren has worked on the founding team or ground floor of 3 sports startups, studying the intersection...2016-02-2148 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News69: Ronda on the SI Cover, NASCAR on Snapchat and more! Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more! Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines. This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording. In this episode, we talk: Hot Takes Main Event Shoutouts Other Mentions: Andiamo! About Lauren Creedon: Lauren has worked on the founding team or ground floor of 3 sports startups, studying the intersection...2016-02-2148 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News67: Marketing Trends for 2016 with Amy SchmittauerToday co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about 2016 marketing trends! This weeks' update comes from one great article from Adage entitled "RIP Millennials: Marketing Will Be 'Age Agnostic' Next Year". In this episode we will discuss: Real t...2016-02-1916 min

The Vincenzo Landino Show67: Marketing Trends for 2016 with Amy SchmittauerToday co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about 2016 marketing trends! This weeks' update comes from one great article from Adage entitled "RIP Millennials: Marketing Will Be 'Age Agnostic' Next Year". In this episode we will discuss: Real t...2016-02-1916 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News65: Anchor - Audio's Gateway DrugNew York-based Anchor, which launched last week for iOS, is offering a new, easier way to record and transmit interactive audio content. The company’s two co-founders Nir Zicherman and Michael Mignano, who previously worked at the photo-editing toolkit developer Aviary, hatched their new company over a shared love of radio. And have even enlisted some of New York’s heaviest high-end radio broadcasters to help with the app. Local National Public Radio affiliate WNYC and Radiolab are both signing on to be initial “anchor” (I had to), users of the app. Andiamo! About...2016-02-1707 min

The Vincenzo Landino Show65: Anchor - Audio's Gateway DrugNew York-based Anchor, which launched last week for iOS, is offering a new, easier way to record and transmit interactive audio content. The company’s two co-founders Nir Zicherman and Michael Mignano, who previously worked at the photo-editing toolkit developer Aviary, hatched their new company over a shared love of radio. And have even enlisted some of New York’s heaviest high-end radio broadcasters to help with the app. Local National Public Radio affiliate WNYC and Radiolab are both signing on to be initial “anchor” (I had to), users of the app. Andiamo! Abo...2016-02-1707 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News64: Spend Local to be a Big FishSticking to the small business and local advertising kick we've been on, today we'll chat briefly about how to spend local to be a big fish! Earlier this week, Adweek put out an article entitled "How Regional Chains are Competing in the Fast-Food Breakfast War". I found an immediate parallel to the small, local businesses that regularly compete with big box stores and chains. In today's marketing update, Vincenzo talks about how to spend local to beat the big guys at their own game. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and...2016-02-1708 min

The Vincenzo Landino Show64: Spend Local to be a Big FishSticking to the small business and local advertising kick we've been on, today we'll chat briefly about how to spend local to be a big fish! Earlier this week, Adweek put out an article entitled "How Regional Chains are Competing in the Fast-Food Breakfast War". I found an immediate parallel to the small, local businesses that regularly compete with big box stores and chains. In today's marketing update, Vincenzo talks about how to spend local to beat the big guys at their own game. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and...2016-02-1708 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News62: Why Simple Brands Always WinHow simple brands like Amazon, Google, Dunkin Donuts and Chipotle create amazing customer experience and always win. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.2016-02-1511 min

The Vincenzo Landino Show62: Why Simple Brands Always WinHow simple brands like Amazon, Google, Dunkin Donuts and Chipotle create amazing customer experience and always win. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.2016-02-1511 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News61: NFL Lifts Live Streaming Ban and What are eSports? Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more! Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines. This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording. In this episode, we talk: Hot Takes Lauren asserts that in the next two years everyone will have an allegiance to an international soccer team, if you don't already, citing recent Pre...2016-02-1440 min

The Vincenzo Landino Show60: Monetizing Your Message with Sunny Lenarduzzi You may recognize Sunny Lenarduzzi from the Applebee's Taste The Change campaign that her and I worked on together in July. For the rest of you, Sunny is known as the social broadcaster, a hat tip to the melding of two of her passions: social media and on-air broadcasting. In this special spotlight episode of the Brand Boost Podcast, Sunny helps us learn how to monetize the message we are trying to deliver to our clients. Andiamo! The Brand Boost Podcast mission: The Brand Boost podcast is th...2016-02-1351 min

The Vincenzo Landino Show32: NFL Divisional Round Picks with Yarby [SATURDAY SPECIAL] NFL Divisional Round Picks with Yarby With four NFL Divisional round games this weekend, and being a huge football fan, it was only right to make these picks live on the show. Joining me today for the Saturday Special is good friend, Jason "Yarby" Yarborough. Kansas City at New England Green Bay at Arizona Seattle at Carolina Pittsburgh at Denver (Vincenzo picked Pittsburgh, Yarby picks Denver) Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He ha...2016-01-1620 min

The Vincenzo Landino Show31: Super Bowl Ads, Facebook and Apple iAd Marketing Update Super Bowl Ads, Facebook Audience Overlap and Apple iAd Marketing Update In this episode we briefly touch on: A-B InBev purchasing three minutes of ad space during the Super Bowl while showcasing Shock Top and Michelob Ultra alongside Bud and Bud Light. Facebook is testing Audience Overlap, a way for marketers and advertisers to compare similarities between audiences (think venn diagram). Apple to disband the iAd team and allow publishers sell ads directly to advertisers. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He h...2016-01-1510 min

The Vincenzo Landino Show30: Star Wars and The Marketing Machine Star Wars: The Marketing Machine Star Wars is the biggest cross-generational marketing machine we've ever seen. In fact, over the past 38 years, Star Wars licensed products have earned a whopping $20 BILLION! That's billion, with a 'B'. It's no surprise that the latest movie has only increased the desire for these items and fuel the Star Wars marketing machine even more. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC Uni...2016-01-1408 min

The Vincenzo Landino Show29: CES Trends for Marketers for 2016 and BeyondCES Technology Trends for 2016 and Beyond Which tech trends will matter the most to marketers? Agency executives that were at CES in Las Vegas last week shared their biggest takeaways for marketing and tech for the future. In this episode we talk about: Wearables that matter only if we need them. Health tech getting more awesome. Muzik's headphones will help us forget about Dre. VR and AR aren't for everyone but worth trying. Motors matter. Self-driving cars are here and coming. Andiamo! About Vincenzo Landino: Vincenzo Landino...2016-01-1310 min

The Vincenzo Landino Show28: Twitter Introduces Periscope Live Stream IntegrationTwitter Integrates Periscope Broadcasts in Tweets Since launch, there have been over 100 million broadcasts created on Periscope. Whenever a broadcast is shared on Twitter, you tap the link to open the Periscope app. Today, Twitter is replacing those links with the broadcast itself, autoplaying right within the Tweet. And when you tap the video, it goes full-screen and shows Periscope comments and hearts from other viewers. You don’t need the Periscope app or even a Periscope account. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live str...2016-01-1207 min

The Vincenzo Landino Show27: Drones, Robots, Steelers and more! CES 2016 Special Steelers, CES, Drones and more! Every year, in Las Vegas, the Consumer Electronics Show brings out the latest startups and technology to a global stage. I couldn't make it this year, however, thanks to Snapchat and livestreaming video, along with friends Brian Fanzo, Sunny Lenarduzzi, Amy Schmittauer, Robert Scoble and Joel Comm, I felt like I had a front row seat. Here is some of the coolest tech that showed up this year. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live s...2016-01-0911 min

The Vincenzo Landino Show24: Balls Dropping in Times Square with Frankie Greek Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost Times Square and Balls are Dropping Snapchat has come up a lot lately, enough for it to be at the center of one of the world's biggest events -- New Years Eve Ball Drop in Times Square, New York City. We had the pleasure of having the amazing Frankie Greek, a Snapchat storyteller and does some really cool stuff for awesome brands like the Shorty Awards, Animoto and the aforementioned Times Square Ball Drop!Andiamo! Li...2015-12-3117 min

The Vincenzo Landino Show23: Are You Paying for Tools You Don't Need? Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost 'The Gym Membership Effect' Why do people sign up to the gym and never use it? Why do entrepreneurs and individuals purchase tools they'll never use, or don't really have use for? We'll dive a little deeper into the reasons why this happens as well as some data to back it up. Andiamo! Vincenzo's Italian Lesson: Che palle! (keh PAL-leh) Translated word for word as, "What b...2015-12-2916 min

The Vincenzo Landino ShowChristmas Eve Edition: 'Twas The Night Before AOL ChristmasAn AOL Night Before Christmas 'Twas a month before Christmas, from my wife came the wail, "Take out the garbage and go get the mail." So I trudged to my mailbox and what did I see? Why, a miniature disc and computer CD! 'Twas a limited offer from America Online, I knew in a twinkling that this deal was fine! "Unlimited" access for one little fee, And if I didn't like it I could cancel it free. So I plugged the thing in and it just wouldn't...2015-12-2404 min

Vlog Boss Radio80: Kim Garst on Facebook Branding with Guest Interview from 52 Creative’s Vincenzo LandinoThis podcast was originally published via the Brand Boost Podcast with Vincenzo Landino. About Kim Garst: Kim Garst is the Founder and CEO of Boom! Social, a personal branding and social... --- Support this podcast: https://anchor.fm/vlogbossradio/support 2015-12-1837 min

The Vincenzo Landino Show20: How Priceline.com Uses Social Media to Listen to Their Audience How does Priceline seem to always keep your attention? Whether it's a funny commercial or a Twitter chat, Priceline always has an answer to what their audience wants. How do they do it? Listening of course! Today, social media manager, Karianne Stinson, joins us and discusses exactly that. Andiamo! About Karianne Stinson Karianne is the Social Media Manager at Priceline.com. She is a lover of coffee and wine, a karaoke superstar and has an incurable case of wanderlust, which fits her well, considering where she works. Twee...2015-12-1528 min

The Vincenzo Landino Show18: Local Advertising with Facebook featuring Lindsey EvansFacebook loves small business again with local advertising! With the latest Facebook location-based advertising features, small businesses can target users where they are and when they are while feeding them content that is relevant to them...at amazing rates! Our guest, Lindsey Evans, is the CoAT (Chief of All Things) at the Ohio-based marketing firm, 16th Floor Media. She talks about how these ads work and what to look for when implementing these into your local business. Andiamo! About Lindsey Evans Lindsey Evans is a graduate of The...2015-12-0822 min

The Vincenzo Landino ShowMarketing Update: Facebook Brings Real Time Video to the MassesToday co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and, sometimes, a weekly guest. This week the biggest story that stood out to me that any business needs to be aware of is that Facebook is rolling out its live streaming feature to the masses. Listen to the thoughts of Vincenzo as he discusses the move by Facebook. Th...2015-12-0413 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & NewsMarketing Update: Facebook Brings Real Time Video to the MassesToday co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and, sometimes, a weekly guest. This week the biggest story that stood out to me that any business needs to be aware of is that Facebook is rolling out its live streaming feature to the masses. Listen to the thoughts of Vincenzo as he discusses the move by Facebook. Th...2015-12-0413 min

The Vincenzo Landino Show17: Why Brands Should Invest in Conferences with Social Fresh's Jason YarboroughIndustry conferences can be a great source of networking, recruitment and business leads. Today's guest is Conference Manager for Social Fresh, Jason Yarborough. He talks about the opportunities brands have at industry conferences and how to maximize your presence. He'll talk about: Sponsorship Partnerships Sending a team to attend Volunteering Speaking Andiamo! About Jason Yarborough Jason is the Conference Manager and Director of Strategy at Social Fresh as well as the Founder of The Wild Letters and board member at Social Media Charlotte. Yarby is an avid coffee connoisseur, traveler and has a serious weakness for new...2015-12-0326 min

The Vincenzo Landino ShowMarketing Update: Shyp, Twitter and Snapchat with Jed Record, CEO LikeforceToday co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Jed Record, CEO of Likeforce. Listen in as we discuss the following topics: Twitter's Retail Brand Trends for the Holiday Season Brands becoming visual Brands creating their own moments Influencer partnerships on the rise The importance of personalization Data-driven insig...2015-11-2728 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & NewsMarketing Update: Shyp, Twitter and Snapchat with Jed Record, CEO LikeforceToday co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Jed Record, CEO of Likeforce. Listen in as we discuss the following topics: Twitter's Retail Brand Trends for the Holiday Season Brands becoming visual Brands creating their own moments Influencer partnerships on the rise The importance of personalization Data-driven insig...2015-11-2728 min

The Vincenzo Landino ShowMarketing Update: Facebook, Nutella and Black Friday with Alexa CarlinToday co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino launch the first weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Alexa Rose Carlin. Here are this weeks stories: New data from Criteo shows Cyber Monday is now part of a continuum of online demand rather than the pinnacle of e-commerce holiday sales. Facebook has released an app for iPhone owners cal...2015-11-1318 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & NewsMarketing Update: Facebook, Nutella and Black Friday with Alexa CarlinToday co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino launch the first weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Alexa Rose Carlin. Here are this weeks stories: New data from Criteo shows Cyber Monday is now part of a continuum of online demand rather than the pinnacle of e-commerce holiday sales. Facebook has released an app for iPhone owners cal...2015-11-1318 min

The Vincenzo Landino Show11: Bringing the Sexy Back to Semiconductors with Atmel Corporation Microchip controllers. Semi-conductors. Sound sexy? Yea, its not. However, one company, Atmel Corporation, is changing the game. Led by CMO, Sander Arts and Head of Social, Artie Beavis, the team at Atmel values disruption through marketing. Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. About Atmel Atmel is an American-based designer and manufacturer of semiconductors, founded in 1984. The company focuses on embedded systems built around...2015-11-1231 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News9: Always Be Changing - Who is 52 Creative? After the first annual 52 Summit, CEO of 52 Creative, Cody Stevenson, joined Vincenzo Landino on the Brand Boost Podcast. With a strong desire for customer experience and a fiery passion for change, Cody and Vincenzo talk about what customer service means for their business and how this podcast aids in that mission. Be sure to listen in for exciting news on new episodes being added weekly and additional content you can expect. Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand a...2015-11-0520 min

The Vincenzo Landino Show6: 5 Steps To Implementing An Integrated Marketing Campaign With Robyn BaldwinStarting an integrated marketing plan from scratch is no easy feat. Add to that being in an industry where the competition is extremely stiff, it can be downright daunting. Today's guest is Robyn Baldwin, Senior Integrated Marketing Manager for Kobo.com. Robyn will give us her five tips on how to implement an integrated marketing plan. Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. About Robyn Baldw...2015-10-2236 min

The Vincenzo Landino Show3: Amanda Hite Talks Applebee's, Cinnabon and How Her Agency Is Pushing the Envelope with Big Brands The Brand Boost Podcast mission: The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. About Amanda Hite: Amanda Hite, Co-Founder, Chief Change Officer of BTC Revolutions - Building Communities, Igniting Movements that make Meaning and Money and CEO and Founder of Talent Revolution, Inc lives her message of “Be The Change” and, for those who work with her and have heard her speak, that message is forever tattooed in their conscience. Amanda is revolutionizing the way companies think about social media, marketing, and branding. And most importantly...2015-10-0541 min

The Vincenzo Landino Show2: Kim Garst Shares How Brands Can Take Facebook to the Next Level The Brand Boost Podcast mission: The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. About Kim Garst: Kim Garst is the Founder and CEO of Boom! Social, a personal branding and social media business consulting firm. She is the author of "The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest”. Kim's role in Boom! Social is that of the leading business coach. Kim Garst provides social media keynotes and in-depth training to entrepreneurs and corporations such as IBM ...2015-10-0134 min

The Vincenzo Landino Show0: Welcome to the Brand Boost Podcast with Vincenzo Landino The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. In this episode, you'll learn what the podcast is about, a little about Vincenzo and a fun feature at the end of every episode. Upcoming guests include: Lindsay Simpson, DC United Amir Zonozi, Zoomph Ian Cleary, Razor Social Kim Garst, Boom Social Viveka von Rosen, The LinkedIn Expert Amanda Hite, BTC Revolutions Mike Stelzner, Social Media Examiner Shannon Scott, Applebee's Jack Kosakowski, Act-on Software Jason Yarborough, SocialFresh Ursula Ringham, SAP Many, many more! About Vincenzo Landino: Vincenzo Landino i...2015-09-2906 min

Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News0: Welcome to the Brand Boost Podcast with Vincenzo Landino The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. In this episode, you'll learn what the podcast is about, a little about Vincenzo and a fun feature at the end of every episode. Upcoming guests include: Lindsay Simpson, DC United Amir Zonozi, Zoomph Ian Cleary, Razor Social Kim Garst, Boom Social Viveka von Rosen, The LinkedIn Expert Amanda Hite, BTC Revolutions Mike Stelzner, Social Media Examiner Shannon Scott, Applebee's Jack Kosakowski, Act-on Software Jason Yarborough, SocialFresh Ursula Ringham, SAP Many, many more! About Vincenzo Landino: Vincenzo Landino i...2015-09-2906 min