Shows
NewsRamp Technology PodcastMastering AI Search with Lane Houk's 'SPARK Framework™' & Seize Discounts on ISO Training!Lane Houk's 'SPARK Framework™' revolutionizes AI search optimization by providing businesses with a systematic approach through five essential components. Meanwhile, Punyam Academy Pvt. Ltd. offers a 10 percent discount on ISO training products to celebrate World Standards Day, providing professionals with top-quality education at a reduced price.
2025-10-0705 min
NewsRamp Marketing, Advertising & PR PodcastMaster AI Search with Lane Houk's SPARK Framework™Lane Houk's new release on Amazon, the SPARK Framework™, offers a systematic approach to AI search optimization through five key components. The guide helps businesses transition from traditional SEO to dominate AI search platforms, with expert testimonials confirming its practical value and ability to deliver measurable results. Available in both Kindle and paperback formats, this comprehensive blueprint equips businesses with the tools needed to succeed in the era of AI search.
2025-10-0702 min
NewsRamp Books & Publishing PodcastCutting-Edge Books and Health Guides: A Summary of Top ReleasesDiscover a range of new releases in books and health guides, from Lane Houk's comprehensive AEO guide for businesses to Eleye Abdi's transformative herbal remedies for stress and anxiety. Dive into narratives of reconciliation in Mara Purl's coastal town novel and introspective storytelling in Dr. Ben Bergman's debut work. Explore the power of embodiment and leadership in Jen Aks' debut book 'Your Body Is Speaking.'
2025-10-0708 min
Lowest Common Denominator PodcastEp. 99(b): Panic! At Sparks!Howdy y'all! It's been a minute! We sure got's a lot of catching up to do!We are joined on this episode by THREE super special guests - JW and Kayla Houk and Greg Sexton - and we truly go back to the roots of what the LCD Podcast really is about - old friends telling old minitruck stories from the tailgates while hanging out in parking lots. We don't even scratch the surface with these guests - there WILL be a part 2!!!Also - we preview the upcoming Sparks in Sevierville show this weekend!
2025-08-083h 22
Fort Worth Roots PodcastEpisode 277 "FOR THE CHILDREN!" w/ Megan and Gladney Center for AdoptionThank you Tanya Houk for bringing us along for the Heart Gallery of North Texas and Gladney Center for Adoption's Christmas event at the Hulen Mall. It is always an honor when we get invited to participate in one of these activities. In this episode we sit down with the REAL co-host for Fort Worth Roots and one of the volunteers for this event. The last half of the recording we summarize what we could remember from 2024. www. adoptionsbygladney.com Find all of our sponsors under our "Trusted Sponsors" Tab on ou...
2025-01-131h 32
Fort Worth Roots PodcastEpisode 276 "13 JANUARY THE MORNING SHOW"'Hoppin Fort Worth is Located at 2616 Weisenberger on Instagram as @hoppinfwtx Music by Taylor Pace on Instagram as @taylorpacemusic Call in to the morning show and let us tell North Texas about your upcoming event! 817.988.1292 or Email us: media@fortworthroots.com SHOP LOCAL. Find a full list of our sponsors on our website under the Trusted Sponsors tab: www.fortworthroots.com Thank you for listening!!! Fort Worth Float Company Is your day filled with noise and distractions? Overstimulating sounds and activity? Our daily lives have become overwhelmed with tasks and responsibilities, with very few ways to shut off the...
2025-01-1339 min
Fort Worth Roots PodcastEpisode 275 "9 JANUARY THE MORNING SHOW"Hoppin Fort Worth is Located at 2616 Weisenberger on Instagram as @hoppinfwtx Music by Taylor Pace on Instagram as @taylorpacemusic Call in to the morning show and let us tell North Texas about your upcoming event! 817.988.1292 or Email us: media@fortworthroots.com SHOP LOCAL. Find a full list of our sponsors on our website under the Trusted Sponsors tab: www.fortworthroots.com Thank you for listening!!! Fort Worth Float Company Is your day filled with noise and distractions? Overstimulating sounds and activity? Our daily lives have become overwhelmed with tasks and responsibilities, with very few ways to shut off the...
2025-01-0933 min
Fort Worth Roots PodcastEpisode 274 "8 JANUARY THE MORNING SHOW"'Hoppin Fort Worth is Located at 2616 Weisenberger on Instagram as @hoppinfwtx Music by Taylor Pace on Instagram as @taylorpacemusic Call in to the morning show and let us tell North Texas about your upcoming event! 817.988.1292 or Email us: media@fortworthroots.com SHOP LOCAL. Find a full list of our sponsors on our website under the Trusted Sponsors tab: www.fortworthroots.com Thank you for listening!!! Fort Worth Float Company Is your day filled with noise and distractions? Overstimulating sounds and activity? Our daily lives have become overwhelmed with tasks and responsibilities, with very few ways to shut off the...
2025-01-0834 min
Fort Worth Roots PodcastEpisode 273 "7 JANUARY THE MORNING SHOW"' w/ Demetrie from Market Match and Michelle from Body ScrubberyHoppin Fort Worth is Located at 2616 Weisenberger on Instagram as @hoppinfwtx Music by Taylor Pace on Instagram as @taylorpacemusic Call in to the morning show and let us tell North Texas about your upcoming event! 817.988.1292 or Email us: media@fortworthroots.com SHOP LOCAL. Find a full list of our sponsors on our website under the Trusted Sponsors tab: www.fortworthroots.com Thank you for listening!!! Fort Worth Float Company Is your day filled with noise and distractions? Overstimulating sounds and activity? Our daily lives have become overwhelmed with tasks and responsibilities, with very few ways to shut off the...
2025-01-0726 min
Fort Worth Roots PodcastEpisode 272 "6 JANUARY THE MORNING SHOW"' 'Hoppin Fort Worth is Located at 2616 Weisenberger on Instagram as @hoppinfwtx Music by Taylor Pace on Instagram as @taylorpacemusic Call in to the morning show and let us tell North Texas about your upcoming event! 817.988.1292 or Email us: media@fortworthroots.com SHOP LOCAL. Find a full list of our sponsors on our website under the Trusted Sponsors tab: www.fortworthroots.com Thank you for listening!!! Fort Worth Float Company Is your day filled with noise and distractions? Overstimulating sounds and activity? Our daily lives have become overwhelmed with tasks and responsibilities, with very few ways to shut off the...
2025-01-0629 min
Fort Worth Roots PodcastEpisode 269 " Do You Even Fort Worth, Bro?" w/Tony GreenFind all of our sponsors under our "Trusted Sponsors" Tab on our soon to be renovated web site, www.fortworthroots.com Fort Worth Float Company Is your day filled with noise and distractions? Overstimulating sounds and activity? Our daily lives have become overwhelmed with tasks and responsibilities, with very few ways to shut off the world for a brief moment. WELCOME TO FORT WORTH FLOAT COMPANY. They specialize in providing sensory deprivation flotation tanks, providing the ultimate relaxation experience. Offering various pricing and packages, and two different tanks, Fort Worth Float Company meets everyone’s floating needs. Hoppin (Fort Wo...
2024-12-311h 27
Fort Worth Roots PodcastEpisode 266 "We All Float Down Here"(Sponsorship Episode) w Kevan O'Malley /Fort Worth Float CompanyWe all float down here! Or at least we probably all should. Kevan from the Fort Worth Float Company gives us the run down on how it all started and some input on why this activity is an excellent way to enhance self care. Besides, its a fun way to experience something pretty unique! Find them on Instagram as @fwfloatcompany Or on the inter webs at www.fortworthfloatcompany.com Find all of our sponsors under our "Trusted Sponsors" Tab on our soon to be renovated web site, www.fortworthroots.com Fort Worth Float Company Is your day filled with...
2024-12-261h 06
Fort Worth Roots PodcastEpisode 261 "Down At The Hall, Yall" w/ Simon FloryIn our last installment of the Fort Worth Songwriter Foundation series we get to have a little chat with the amazing Simon Flory. Find him on Instagram as @slflory . Catch him live at The Cicada December 19th!!!! We will hopefully have Simon on again in the near future for a full episode. Follow us for updates xoxo. Find all of our sponsors under our "Trusted Sponsors" Tab on our soon to be renovated web site, www.fortworthroots.com Fort Worth Float Company Is your day filled with noise and distractions? Overstimulating sounds and activity? Our daily lives have become...
2024-12-1957 min
Fort Worth Roots PodcastEpisode 227 "No More Heaven" Mandy HandMandy Hand is a local Fort Worth singer songwriter. Today we finally got a chance to sit down and record with our friend. Find her on Instagram @mchandmusic Hoppin (Fort Worth)Check out our newest sponsor over next to Doc's Records, 2616 Weisenberger St, Fort Worth TX 76107No more waiting for the bar tender. Simply walk up to the wall of taps, scan your arm band, and enjoy!!! This place charges you by the ounce. A great place to unwind or for your next big event. Find them on Instagram as @hoppinfwtx.
2024-10-291h 21
Fort Worth Roots PodcastEpisode 224 "Dude Tube" w/ Jeff ZeroJeff Zero takes a break from His Own Private Universe and joins us at the Fort Worth Roots studio. Find our friend online www.jeffzero.com or on Instagram @jeffzeromusic Contact for Fort Worth Roots: Email- media@fortworthroots.com Phone-817.988.1292 Call in for the morning show (anytime or 7am) at 817.988.1292 Hoppin (Fort Worth)Check out our newest sponsor over next to Doc's Records, 2616 Weisenberger St, Fort Worth TX 76107No more waiting for the bar tender. Simply walk up to the wall of taps, scan...
2024-10-231h 32
Catalytic LeadershipHow to Lead with Empathy and Retain Team Loyalty with Lane HoukSend us a textAre you feeling the pressure of keeping your team engaged and motivated in today’s fast-paced digital world? In this episode, I have a compelling conversation with Lane Houk, a seasoned expert in digital marketing and managing partner at Quantum Agency. Lane shares his transformative journey and the vital role that empathetic leadership has played in building a loyal, high-performing team.We discuss how Lane’s approach to servant leadership emphasizes treating every team member as a valuable individual, especially when managing global teams. His insights reveal that fostering a culture of c...
2024-10-0140 min
Fort Worth Roots PodcastEpisode 203 "Runway Cicada, Cleared For Landing" Dustin Schneider and Dave O'HearnDustin Schneider and Dave O'Hearn join us today.August 11th 2024, 6pm at The Cicada join us for the best damn rock show in Fort Worth...for free. Trash Puppies, Temporal Distortions, and The Spectacle and getting ready to melt your freakin face off (in a good way). If you have not made it out to one of the monthly live music events put on by Fort Worth Roots this year than you really owe yourself. This is our last show before the grand finale so come on out and play with us. We should all be done...
2024-08-051h 15
Fort Worth Roots PodcastEpisode 202 "Unholy Waters" Jorge Arista w/ Guest Co-Host Sam EsquivelWe recorded this episode at a badass little place down the street called Boulevard Brew. Megan and I call this place "the mullet". With a coffee shop when you walk in the front door and a rad little bar behind it, this place is business in the front and a party in the back. Located off River Oaks Boulevard just down the street from the military base. Our guest today is Jorge Arista, a local Fort Worth singer/song writer and a friend of ours. Find him on Instagram as @jgarista. We are also honored to have o...
2024-07-291h 36
Fort Worth Roots PodcastEpisode 201 "The Horse Shoer" Jarrod MorrisFind Jarrod Morris on Instagram @jarrodmorrisjm and online at www.jarrodmorrismusic.comThank you to our sponsors!!! Amplify817: Craving quality music made right here in Fort Worth? Visit Amplify817.org to browse and stream a growing collection of commercial-free local music wherever you are. Do your ears a favor and discover your new favorite local group today on Amplify.org.Amplify 817 is a service of the Fort Worth Library sponsored in part by community donors to the Fort Worth Public Library Foundation which pays local artists up front to feature their m...
2024-07-221h 22
Fort Worth Roots PodcastEpisode 200 "This Time Love" Chloe Clemente and friendsThank you for getting us to episode 200 yall!! Meet Chloe Clemente and her badass friends!! A total of 8 people on todays episode. This recording came with some challenges but we had the absolute best time. Our new friends played three songs for us in today's episode and it was next level. We opted out of over dubbing her professionally recorded music over the live performance because this just felt better. You need to check out their art on streaming services, search Chloe Clemente our go to her website Chloeclemente.com and on Instagram @Chloeclementeofficial. Thank yo...
2024-07-091h 21
Fort Worth Roots PodcastEpisode 199 " A Van Named Ruby" Hillary and Steve from the band Tipps and ObermillerEpisode 198 and 199 were the first two episodes ever recorded at Southside Preservation Hall. In this episode we catch up with our friends Hillary and Steve from the local band Tipps and Obermiller. Find them on Instagram as @Tippsandobermiller. On Instagram @southsidepresevation and online at www.southsidepreservation.com . Call to speak with one of the volunteers 817.926.2800 Thank you to our sponsors!!! Amplify817: Craving quality music made right here in Fort Worth? Visit Amplify817.org to browse and stream a growing collection of commercial-free local music wherever you...
2024-07-0155 min
Fort Worth Roots PodcastEpisode 198 "Southside Preservation Hall" Dennis Webb and Matthew WilliamsThese are the episode's that make us feel most fulfilled. Today we sit down with two of the volunteers that are making important decisions and working their tails off in an effort to keep one of Fort Worth's historical buildings alive. Matthew Williams and Dennis Web outline the mission of their organization and share some of the history behind this special place.On Instagram @southsidepresevation and online at www.southsidepreservation.com . Call to speak with one of the volunteers 817.926.2800 Thank you to our sponsors!!! Amplify817: Craving quality mus...
2024-06-241h 08
Fort Worth Roots PodcastEpisode 197 "Another Hidden Fort Worth Gem" Rebecca LowWe recorded this episode at the Rebecca Low Sculpture Gallery!! Rebecca Low shares with us her journey that eventually brought her here to Cowtown. Find our friend and her gallery on Instagram as @rebeccalowgallery.Call and schedule a tour or to get an event on the books: 817.907.8679 Thank you to our sponsors!!! Amplify817: Craving quality music made right here in Fort Worth? Visit Amplify817.org to browse and stream a growing collection of commercial-free local music wherever you are. Do your ears a favor and discover your new favorite lo...
2024-06-171h 31
Fort Worth Roots PodcastEpisode 196 "Welcome To Cowtown" Adrian GarzaA full-time musician since 2008, Adrian Garza has made his dream of making a living from his art come true. Today's episode includes 3 songs that our new friend played live for us at the Fort Worth Roots Podcast Studio. Pro Tip, find this episode on YouTube to see the video of his performance. Find our new friend online at www.adriangarza.com and on Instagram as @adriangarzadfw. Thank you to Adrian's team for coming out and managing the audio and additional photography.Chris Detroit, thank you for performing for us on our little stage. Find Chris on Instagram...
2024-06-101h 33
Fort Worth Roots PodcastEpisdoe 195 "Brewed Up" with J/O/E, Fort Worth advocate for live music and ambassador for our city.J/O/E a.k.a "Brewed Up Joe" joins us today for the first time as a full episode guest. A serious support of the live music scene in Fort Worth Texas and a force for good in the hip hop community. Weve been following J/O/E for a couple of years now and he has consistently showed out for the city and the people trying to keep Fort Worth funky. Find our guest today on streaming services as J/O/E or @brewedupjoe. Catch him live May 31st (Friday Night) at Rahr and Sons from 6 to 9.
2024-05-271h 30
Fort Worth Roots PodcastEpisode 194 "The Fast and The Fabulous" Itchy Richie and The Burning SensationsCoverage of year three of the River Oaks Springfest Car Show with Richard, Pryor, and Koko of Itchy Richie and The Burning Sensations. Find our friends on Instagram as @IRATBS. Join us at McFly's Pub May 25th for our next leg of our Live Music Series. Sarah Savage will open for The Troumatics! Starts at 7pm and free to attend. Thank you for your support! Thank you to the Fort Worth Magazine for picking our show as Best Of 2024 for Podcast in Fort Worth Texas! Thank you to...
2024-05-211h 03
Fort Worth Roots PodcastEpisode 193 "Robots and Baddies" Dave CaveLocal musician and artist DAVE CAVE joins us today in a fun little episode. We play some of his tunes and some of our first stab at creating our own music during this recording. Ok ok we dont make music at Fort Worth Roots. We used AI. And its wild!! Find our friend on Instagram @dave_cave_Find the EP "Baddie" online at : https://l.instagram.com/?u=https%3A%2F%2Fopen.spotify.com%2Falbum%2F4h6lMKmzH5cZRmiUZLWdc2&e=AT0R-Nm3pst2wFyzQYb7MUH0IPg3LuyIMesTsS4aqIg2kfoNVKIoxSwBnZ-4lSFXiyRe6fRfY2JAdtM1KKhEb6HT5Ydu7IOwCkyGHT8
2024-05-131h 24
Fort Worth Roots PodcastEpisode 192 "Our Cities Finest" Craig Trojacek and Buddy CalzadaPublic Information Officer and Engineer for the Fort Worth Fire Department, Craig Trojacek and Public Information Officer for the Fort Worth Police Department, Buddy Calzada, join us in today's episode! We cover a little about what it takes to become a Fort Worth Fire Fighter, what a Public Information Officer does, the role of the Fort Worth Police Department and a little about the life of two of our local heroes.Craig and Buddy, thank you for giving us your time. You are always welcome on the Fort Worth Roots Podcast.To our first responders...
2024-05-061h 21
Fort Worth Roots PodcastEpisode 191 "Two Guys Walk Into A Bar" with Mike Terry and Pete GarguiloIn this episode we dive into the music of Fort Worth's very own Two Guys Walk into A Bar with Pete Garguilo and Mike Terry. As a duo , they play an eclectic mix of tunes from classic rock to current americana and Texas red dirt favorites. Today we will play three of their songs in the recording and get to know our new friends a little better.Catch our friends online at www.twoguyswalkintoabar.com , ( It's a kickass website, go check it out.)On Instagram @ twoguyswalkintoabarftw Keep up to date on t...
2024-04-292h 03
Fort Worth Roots PodcastEpisode 190 " April in Fort Worth" Our Quarterly Recap with MeganEpisode 190 is our quarterly recap episode where we talk about our recent events and what to expect in Fort Worth in the month of April. Megan, our beautiful co-host joins us today along with some friends that were nice enough to pick up the phone! Keep up to date on the changes to the "Live Music Festival" that we are throwing from March through September by going to our Instagram @fortworthroots. April 20th Join us back out at Pouring Glory for the BIG ONE! Big bands, Huge stage, and lots of fu...
2024-04-081h 04
The Marketing Center of ExcellenceMCOE Best Practices Spotlight: Jhana Li | Growing Your Agency: Hiring and Scaling.Join me and Jhana Li for a practical chat about hiring and scaling up your agency. We'll tackle common challenges agency owners face, like finding great talent and growing your team.
We'll keep it straightforward and down-to-earth, sharing tips like doing time audits to see what tasks are worth your time and creating hiring processes to attract the right people. Jhana will discuss using assessments and personality tests to find the best fit for your team.
I'll share some stories and tips I've picked up along the way, like why it's crucial to focus on...
2024-03-2538 min
The Marketing Center of ExcellenceNovember 2023 MCOE Masterclass| | Crafting Success: Mastering the Agency Technology Stack Part 2Join us for an exclusive episode tailored for digital agencies and individuals seeking to revolutionize their tech game!
In this episode, Lane Houk dives deep into the crucial backbone of marketing success: the agency technology stack. If you're part of a digital agency or a tech enthusiast eager to maximize efficiency and elevate your operations, this is an unmissable opportunity!
Lane shares his invaluable journey of simplifying and optimizing the technology stack within his agency, offering expert insights into the must-have software categories essential for every digital agency's toolkit. Discover how to select, implement, and...
2023-12-0442 min
The Marketing Center of ExcellenceOctober 2023 MCOE Masterclass| Framing the Journey of Building Out the Agency Martech Stack.For October Masterclass, Lane Houk, our insightful host at the Marketing Center of Excellence, sets the stage for a forward-looking discussion on navigating the upcoming holiday season and brainstorming cutting-edge ideas for 2024. However, the spotlight of this session shines brightly on the backbone of agency success - the agency technology stack.
Our host Lane delves into the intricate landscape of marketing technology, stressing the pivotal role of a well-crafted CRM and project management software in scaling an agency. With a call to align chosen solutions with the technology stack, Lane emphasizes the transformative power...
2023-11-1344 min
The Marketing Center of ExcellenceMCOE Best Practices Spotlight: Justin Rondeau President | Invisible PCC | PPC and SEM expert.Welcome to another compelling episode of the Marketing Center of Excellence Best Practices Spotlight, a captivating voyage that brings together marketing visionaries and pioneers. I'm your host, Lane Houk, and in these episodes, we shine a spotlight on industry luminaries, extracting invaluable insights from their realms of expertise. Today, we are privileged to engage in a conversation with Justin Rondeau, a renowned authority in the fields of PPC and SEM.
In this episode of the MCOE Best Practices show, Justin Rondeau, the president of Invisible PC, is our special guest. He shares his professional journey in marketing...
2023-10-2548 min
The Marketing LawcastSEO for Lawyers: An In-Depth Guide with SEO Guru Lane HoukEver wondered how you could navigate Google's mysterious core updates or conquer the world of AI-driven content for legal SEO strategies? Promise us your ears, and we'll present you with the insightful revelations of SEO guru, Lane Houk. Explore the labyrinth of SEO for lawyers, particularly the areas of estate planning and elder law. Together, we dissect Google's approach to validating content and its authors, and the crucial role Googlebot plays in this process.We don't just stop there. We venture into the technicalities of assigning authorship, utilizing platforms like WordPress and LinkedIn, and uncover how linking...
2023-10-2528 min
The Marketing Center of ExcellenceSeptember 2023 Masterclass | Leveraging an Omni-Channel, Omni-Presence Strategy for Your AgencyMissed our live September Masterclass? No worries! Dive into this replay where we explore the intricacies of leveraging an Omni-Channel, Omni-Presence strategy for agencies and their clients. With the digital landscape constantly evolving, it's crucial for agencies to stay ahead of the curve. This Masterclass provides actionable insights and strategies to ensure your agency remains at the forefront of digital marketing.
Special Guest: Jonathan Mast, a renowned subject matter expert, delves deep into the topic, sharing his knowledge and practical experiences. Whether you're a seasoned professional or just starting out, Jonathan's insights are invaluable...
2023-10-161h 12
The Marketing Center of ExcellenceThe Tree of Thought Framework & AI | Prompt Engineering Strategies | June 2023 MCOE MasterclassWelcome to the Marketing Center of Excellence June 2023 Masterclass, a transformative session that brings together thought leaders and marketing pioneers across various industries. My name is Lane Houk, the MCOE host and Lyn Askin my co-host.
I'm incredibly excited to introduce you to a very special co-host for today's masterclass, Jonathan Mast. Jonathan is not only a passionate Christian entrepreneur with a deep commitment to empowering others, but he's also the founder of the AI/ChatGPT Facebook Group for Entrepreneurs and White Beard Strategies, a coaching and consulting firm that Jonathan just launched. His...
2023-06-3057 min
The Marketing Center of ExcellenceMCOE Masterclass | Personal and Business Credit + Business Funding Strategies | April 2023Welcome to an extraordinary episode of the MCOE Masterclass series! In this month's installment, we bring you an invaluable deep-dive into personal credit, business credit, and business funding. Join our two panel experts, Don Oberle from CreditIQ and Amanda Webster from Fund & Grow, as they unveil groundbreaking tips and strategies to secure zero percent interest funding for your business in just 45 days.
Designed specifically for agency owners seeking funding for their own operations or wanting to assist prospects and clients in accessing better business funding for marketing campaigns and other crucial needs, this masterclass is an absolute...
2023-06-021h 14
The Marketing Center of ExcellenceMCOE Best Practices Spotlight | Chris Martinez, Founder, Dude AgencyScaling with Confidence: The DUDE Way to Agency Success
Welcome to the MCOE Best Practices Spotlight, your go-to podcast for insights and strategies in the digital marketing industry. I'm Lane Houk, your host, and today we have a special guest joining us. Chris Martinez, the Founder and CEO of Dude Agency, shares his wisdom on the challenges of scaling a digital agency and the game-changing solution known as the DUDE Way.
Scaling a digital agency can be a daunting task, and Chris Martinez knows this firsthand. While agencies excel at selling and strategizing for their...
2023-05-2448 min
The Marketing Center of ExcellenceMCOE Best Practices Spotlight: Doug Campbell of Snowbank CapitalIn this episode of the Marketing Center of Excellence Best Practices Spotlight, we are thrilled to welcome Doug Campbell, Co-Founder of Snowbank Capital, an investment firm specializing in marketing agency acquisitions. Join Doug and our MCOE host, Lane Houk, as they unveil the key elements that investors like Snowbank Capital seek when acquiring a marketing agency.
Drawing from his extensive experience in the industry, Doug shares invaluable insights into the intricate world of marketing agency acquisitions. With a focus on maximizing value and driving long-term success, Doug reveals the criteria and considerations that guide investment decisions.
2023-05-1738 min
The Marketing Center of ExcellenceMCOE Best Practices Spotlight: Matthew Hunt, Founder of DemandiiIn this exciting episode of the MCOE Best Practices Spotlight, our host Lane Houk sits down with Matthew Hunt, the innovative founder of Demandii, a done-for-you (DFY) demand generation agency focused on helping B2B companies create new demand and achieve exponential growth. With their game-changing DFY Demand Generation Services, clients can create all their snackable content in just 1.5 hours each month, effectively multiplying their presence across various platforms.
Matthew shares his vast expertise in LinkedIn marketing and how he has successfully leveraged the platform to help B2B companies, including agencies, generate new demand and drive...
2023-04-0643 min
The Marketing Center of ExcellenceMarch MCOE Masterclass | Mastering Blue Ocean Strategy for Agencies | Josh Nelson and Lane HoukWelcome to the Blue Ocean Strategy Masterclass, hosted by the Marketing Center of Excellence, featuring two industry experts, Josh Nelson and Lane Houk, as co-hosts. In this masterclass, you'll discover the secret to creating uncontested market space and making the competition irrelevant.
Blue Ocean Strategy is a powerful tool that helps businesses create new markets and generate innovative ideas that disrupt the existing market. Josh Nelson and Lane Houk will guide you through this process, showing you how to think outside the box and come up with unique solutions that meet the needs of your customers.
2023-03-2949 min
Crushing it with kitchen remodelingUsing Press Releases for improved SEO RankingWelcome to the latest episode of \"The SEO Podcast\" with your host, Mike Goldstein. In this episode, we have a very special guest - the Legend in Press release and local SEO, Lane Houk.
If you\'re looking to improve your Google ranking and local SEO positions, then this episode is a must-listen. Mike and Lane dive deep into the topic of leveraging press releases and the signals that can be generated with PR to improve your SEO game.
During the conversation, Lane shares some valuable insights and practical tips on how you can use press releases to build your...
2023-03-2829 min
Crushing it with kitchen remodelingUsing Press Releases for improved SEO RankingWelcome to the latest episode of "The SEO Podcast" with your host, Mike Goldstein. In this episode, we have a very special guest - the Legend in Press release and local SEO, Lane Houk.
If you're looking to improve your Google ranking and local SEO positions, then this episode is a must-listen. Mike and Lane dive deep into the topic of leveraging press releases and the signals that can be generated with PR to improve your SEO game.
During the conversation, Lane shares some valuable insights and practical tips on how you can use press...
2023-03-2829 min
The Marketing Center of ExcellenceMCOE Best Practices Spotlight: Darren Shaw, Founder, Whitespark | Local Ranking Factors 2023Welcome to another exciting episode of the Marketing Center of Excellence, where we dive deep into the world of digital marketing and provide you with valuable insights and knowledge. In this episode, Lane Houk sits down with Darren Shaw, Founder of Whitespark, to discuss the highly anticipated 2023 Local Ranking Factors for Google Map Pack rankings.
Darren is a leading expert in local search and has been working in the industry for over a decade. His company, Whitespark, is a renowned local search software and service provider, helping businesses improve their online visibility and rankings.
During...
2023-03-2037 min
The Marketing Center of ExcellenceMCOE Best Practices Spotlight: JC & Karen Hite - thehites.comWelcome to the Marketing Center of Excellence's Best Practices Spotlight interview with JC and Karen Hite. In this episode, we'll be speaking with the dynamic duo who are on a mission to help digital marketing agency owners scale their businesses with stability and purpose.
JC and Karen Hite have been in the digital marketing industry for over a decade and have experienced firsthand the challenges that come with growing and scaling a business. Through their coaching and consulting firm, The Hites, they provide a unique blend of strategic guidance and practical tools that help agency owners achieve...
2023-03-0347 minThe Marketing Center of ExcellenceFebruary MCOE Masterclass | Quality Improvement Strategies | Six Sigma and EOS MethodologiesIn this episode of The Marketing Center of Excellence, we dive deep into quality improvement strategies for agencies, with a focus on Six Sigma and EOS. Our expert guests, Lane Houk and Lyn Askin, share their insights and experiences in implementing these frameworks in the marketing industry. You'll learn how Six Sigma's data-driven approach to quality improvement can help eliminate defects and reduce variation in agency processes, while EOS provides a comprehensive system for achieving business goals and increasing profitability. Join us for an informative discussion on how you can implement these strategies in your agency and take your...
2023-03-0151 min
Seven Figure Agency Podcast with Josh NelsonHow To Generate Better SEO Results for Clients with Signal GenesysWe’re always thinking about how to generate better results, improve retention, and make us more “sticky” with the client base. In this session, Lane Houk of Signal Genesys shares strategies we can implement to take the Signal Genesys tool to the next level. He covers many of its new features you can use to generate better results for [...]
The post How To Generate Better SEO Results for Clients with Signal Genesys appeared first on Seven Figure Agency.
2023-02-161h 10
The Marketing Center of ExcellenceMCOE Best Practices Spotlight: Kevin LeJoin us for an insightful episode with Kevin Le, a leading marketing and brand strategist! Our guest is a visionary in the world of content strategy, known for his expertise in videography, photography, and building out successful content marketing funnels for some of the biggest brands. From behind-the-scenes stories to practical tips, this podcast episode is a must-listen for anyone looking to level up their content marketing game. Don't miss out on this opportunity to gain valuable insights and inspiration from one of the best in the business. Tune in now as Lane Houk interviews Kevin Le LIVE on...
2023-02-061h 11
The Marketing Center of ExcellenceJanuary MCOE Masterclass | 2023 Local Ranking Factors | Developing a MVP for SEOWelcome to the Marketing Center of Excellence (MCOE) January 2023 Masterclass, where we discuss the latest trends and strategies for marketers to stay ahead in their game. In this episode, we dive deep into the world of SEO and explore the latest trends and local ranking factors for 2023, Google E-E-A-T and the addition of experience to the EEAT family.
Our host, Lane Houk, is a leading SEO expert and strategist. Together with Lyn Askin and David Kauzlaric, the expert panle shares insights into the latest local ranking factors for 2023 that agencies should consider to improve the online visibility...
2023-02-011h 09The Marketing Center of ExcellenceDecember MCOE Masterclass | Creating Helpful Content Part 2 | The Marketing Center of ExcellenceContent, Content, Experience?
Quick Agenda Overview:
** Recap of the recent Google updates
** E-E-A-T - Experience, Expertise, Authority, Trust
** Structural Shift(s) happening…
** Google spam link update
** Implementing Authorship in your strategy
** Live Demos - InLinks, On-page.ai and ChatGPT
Google E-E-A-T | Creating Killer People-First Content | Part 2
Lane Houk and Lyn Askin discuss the latest changes to the Google Quality Rater guidelines with the addition of E:Experience to E-E-A-T and what this really means. We discussed AI tools and content and wh...
2023-01-0256 min
91 Day AI Transformation Podcast“WARNING: TikTok Can Tank Your SEO” - 91 Days Success PodcastJonathan welcomes Lane Houk on the podcast to discuss how Lane's STRONG opinions on TikTok and why the social media platform might be hurting your marketing efforts.
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Lane Houk - Quantum Agency / Signal Genesys
(833) 501-3535
admin@netservices.io
https://signalgenesys.com
https://quantumagency.io
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Valorous Circle: https://valorouscircle.com/linktree/
Valorous Circle 2922 Fuller Ave. NE, Suite 103 Grand Rapids, MI 49505
616-929-0790
leapahead@valorouscircle.com
▶️ABOUT ME: Unlock the Power of AI for Y...
2022-12-3038 min
The Marketing Center of ExcellenceMCOE Best Practices Spotlight: Tony Ricketts of Lawnline MarketingIn this episode, Lane Houk interviews Tony Ricketts, founder and CEO of Lawnline Marketing, a multiple 7-figure marketing agency in the lawn and landscaping niche.
Listen to the full episode as Tony shares his success story, some of his early failures that led to greater success through the lessons learned and the best practices he has implemented to achieve crazy growth in his agency. Tony drops lots of intelligence for other agency owners who would like to see similar growth in their monthly recurring revenue (MRR).
Lawnline Marketing has experienced exponential growth in the digital...
2022-12-2947 min
The Marketing Center of ExcellenceNovember MCOE Masterclass - Creating Killer Content that your Audience and Googlebot will EAT UpIn this Masterclass inaugural episode, Lane Houk, Lyn Askin and special guest, Andrew Sterling Ansley, discuss the new Google Helpful Content Update, its implications, and new strategies on how to create killer, people-first content that both your target audience will love along with content that Googlebot and the search algorithm will E-A-T up... that is content that demonstrates expertise, authority and trustworthiness.
Lane Houk and the panel discuss the different EAT signals that the algorithm and Gbot are crawling for as the bot reads the content - which needs to be people-first. That is...
2022-11-301h 31
The Remote-First PodcastNetworking for Growth: Leverage Your Connections for Your Agency's Success ft. Lane HoukLane Houk is the CEO of Signal Genesys.Signal Genesys is a white label Digital PR, SEO and Web Presence software engine built for agencies who want to move the needle in map and organic rankings while providing more value and deliverables to client for greater retention.Join Our Digital Marketing Facebook Community: https://www.facebook.com/groups/digit...🎙️ Subscribe to the Podcast(Apple): https://apple.co/3e7jh27🎙️ Subscribe to the Podcast(Google): https://bit.ly/3CCeaBv🎙️ Subscribe to the Podcast(Spotify): https://spoti.fi/3ATzP6U💟Instagram Page: https://www...
2022-10-1337 minSeven Figure Agency Podcast with Josh NelsonGoogle E-A-T, Authorship, Unique GMB Signals, and a Unique Strategy I Will RevealHow can we drive better and more consistent organic search results for our clients? I’m so grateful to have Lane A Houk of Signal Genesys in this session on how Google E-A-T, authorship, and unique GMB signals can positively impact your SEO efforts. Even if your SEO strategy is already sound, this session can [...]
The post Google E-A-T, Authorship, Unique GMB Signals, and a Unique Strategy I Will Reveal appeared first on Seven Figure Agency.
2022-01-281h 14
Marketing Guides for Small BusinessesLane Houk: Building SEO Signals Through ContentLane Houk of Signal Genesys dropped by our studio to talk about his company and the unique benefits users get when using the platform.
Marketing agencies and company owners will be very interested to find out how ranking, brand awareness and the consistent promotion of your company's or clients' online properties.
How to keep that content working for you long after it has been written and published to the web.
This episode is a real game changer, you don't want to miss it.
2021-11-0146 minSeven Figure Agency Podcast with Josh NelsonHow to Supercharge Your Clients SEO Results with Signal AmplificationYou can have the best SEO strategy in the world and your clients still won’t rank. Tremendous results in one market won’t always translate to another—and it’s frustrating. How do you deal with these inconsistent results? In this session with Lane A Houk of Quantum Agency. We'll be unpacking the latest strategies & techniques [...]
The post How to Supercharge Your Clients SEO Results with Signal Amplification appeared first on Seven Figure Agency.
2021-05-031h 26
The DTALKS PodcastEpisode 168 - Mindfully Elite (ft. Matt Houk) Matt Houk is a man of many talents. Creating Empire Toys the 1st and only Vintage Toy Store in Keller, TX., and Mindfully Elite mental and performance training for athletes and coaches he is all about giving back to the community. Having known Matt for a number of years I was very excited to sit down for a chat with him, little did I know the journey he would take me on. He shared funny stories, and emotional ones to show how much both of these ventures mean to him. Take a listen, I think y...
2021-03-081h 03The DTALKS PodcastEpisode 168 - Mindfully Elite (ft. Matt Houk) Matt Houk is a man of many talents. Creating Empire Toys the 1st and only Vintage Toy Store in Keller, TX., and Mindfully Elite mental and performance training for athletes and coaches he is all about giving back to the community. Having known Matt for a number of years I was very excited to sit down for a chat with him, little did I know the journey he would take me on. He shared funny stories, and emotional ones to show how much both of these ventures mean to him. Take a listen, I think y...
2021-03-081h 03
Show Me The NuggetsHow to Build the Perfect Integrated Tech Stack for Digital Agencies with Lane HoukLane Houk has experienced every step of pain and trial and error that an agency owner can go through. One of the biggest things he's learned over the years is how crucial it is to have an integrated tech stack to facilitate growth and scale. He learned this the hard way, at one point, he was using 25 different tech systems. Realizing that the chaos and confusion this caused was their enemy for scaling. He started integrating all of his systems and eliminated all the bloat. Once he did that, his agency was able to scale at a rapid pace.
2020-08-2441 min
The Dan K Show PresentsJunior Hockey E19: Elite Junior ProfilesThis week, the Dan K Show talks to the internet! Well, not quite. But we do have some guests who have developed a website to help use the power of the internet to its fullest potential for hockey players of all ages. Paul Pechmann and Lane Houk of Elite Junior Profiles join the show to discuss how they can help high-achieving student-athletes and their parents build, grow, enhance and showcase the student-athlete’s online profile to prospective scouts, colleges, coaches, committees and organizations.
Find out how you can join their platform at https://elitejrprofiles.com/
Don't...
2020-08-191h 03
RHINO DIGITAL MARKETINGEpisode #16: "It's not what you know, It's Who you know" High Level Agency Software with Lane HoukLane Houk owns Quantum Agency which is a White Label Digital Marketing company - the Agency for Agencies. But not all agencies. Lane specializes in scaling agencies through the integration of systems and software! In a matter of months, Lane has helped me fit that critical piece within my RHINO STRENGTH business! More to come with everything Lane offers...
To schedule a free evaluation of your agency with Lane, schedule here
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2020-05-3038 minThe Marketing Center of ExcellenceCenters of Excellence Discussion Panel | Stewart Schaffer & Lisa Goolsby | CSuite SolutionsAbout The Marketing Center of Excellence
The Marketing Center of Excellence (MCoE) is a community of marketers and agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their agencies.
Our podcast focuses on interviewing experts in the industry to glean best practices, strategies and mistakes to avoid for agencies and marketing executives.
About This Episode
In this episode I have an insightful dialogue with two enterprise healthcare marketing experts who have had numerous experiences with healthcare...
2020-05-2246 minThe Marketing Center of ExcellenceADA Website Compliance with Glen Ingram and Joshua Fletcher from WebA11yAbout The Marketing Center of Excellence
The Marketing Center of Excellence (MCoE) is a community of marketers and agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their agencies.
Our podcast focuses on interviewing experts in the industry to glean best practices, strategies and mistakes to avoid for agencies and marketing executives.
About This Episode
In this episode, we do a modified deep-dive with subject matter experts Glen Ingram and Joshua Fletcher into the topic of...
2020-04-291h 26The Marketing Center of ExcellenceJosh Nelson's Success Journey & His Mission to Help 100 Agencies Reach 7 FiguresIn this inaugural episode of The Marketing Center of Excellence podcast, I interview Josh Nelson, CEO of Plumbing & HVAC SEO and founder of the Seven Figure Agency system and mastermind.
Join Josh and I as we do a deep dive into Josh's journey to overwhelming success in his agency and discuss how he is now on a mission to help 100 agency owners grow to 7-figures in their agency over the next 5 years!
Best Practices Discussed:
Agency Model - Project Based vs MRRThe UVP (Unique Value Proposition)Knowing your audience and what they really wantBelief...
2020-04-2451 min
The Brandy Show...The Brandy Show Conversation With Ray LaneThe local TV and Radio business is very important to members of the community, and Detroit is no different. One of the legendary names in Detroit media is venerable sportscaster Ray Lane. He started his career in the 50’s after graduating from Michigan State. Talented, outspoken, and very much a character, Ray Lane was a fixture in Detroit television for 40years.
Ray was with the world champion Tigers in 68 and 84. From Ralph Houk to Mayo Smith to Sparky Anderson, he was watching it all from the front row. He was with the Red Wings and Scotty Bowman when they hoisted th...
2019-10-2940 min