Shows
Coffee N° 5 with Lara SchmoismanBeyond Transactions: Building Loyalty That Lasts with Ken HughesSend us a textKen Hughes, known as The King of Customer Experience, joins Lara Schmoisman to share why connection—not product—is the ultimate differentiator in today’s AI-driven world, and how brands can design loyalty that lasts.We'll talk about:Why products and services are now commodities—and why connection is your only real differentiatorThe “goldfish moment” every brand should be creating (and how to scale it)How Taylor Swift built one of the most loyal fandoms on earth—and what brand...2025-08-1231 minCoffee N° 5 with Lara SchmoismanWhy Indie Beauty Is Dead—And What’s Replacing It with Nader Naeymi-RadSend us a textNader Naeymi-Rad, Founder and Publisher of Beauty Independent, joins Lara Schmoisman to unpack the evolution of the beauty industry—from the death of indie beauty to the rise of professional founders, and what it really takes to build a brand that lasts.We'll talk about:Why the “indie beauty” label is outdated—and what founders need to focus on insteadThe harsh truth about brand exits, celebrity equity, and investor-backed hypeHow Nader accidentally launched a movement that changed...2025-08-0539 minCoffee N° 5 with Lara SchmoismanHow Daniel Scharff Built the World’s Largest CPG Brand Community (And Why It’s Just the Start)Send us a textDaniel Scharff, Founder & CEO of Startup CPG and host of a top 0.5% global podcast, joins Lara Schmoisman to talk brand-building, retail truth bombs, and what it really takes to grow in the crowded CPG space.We'll talk about:How Daniel scaled Startup CPG into the most trusted brand community in the industry.What most CPG founders get wrong when pitching to retailers.The surprising reason brand story is more important than ever (and...2025-07-2926 minCoffee N° 5 with Lara SchmoismanThe Digital Revolution: User Experience and Tech Strategy with Don AllenSend us a textLara Schmoisman and Don Allen, CIO/CISO of Moda Operandi, discuss the evolution of e-commerce, the impact of AI on user experience and SEO, and strategic technology adoption for competitive advantage.We'll talk about:The surprising truth about SEO today—and why organic reach is (almost) a myth.Why a "compelling website" is now just "table stakes" in e-commerce.The strategic shift: when to build bespoke tech and when to buy off-the-shelf solutions.How AI is re...2025-07-2226 minCoffee N° 5 with Lara SchmoismanThe Truth About Social Media Strategy with Mimi BanksSend us a textLara Schmoisman and Mimi Banks of MB Social dive into real talk about social media strategy, content that converts, and the future of the creator economy—from beauty brands to medical experts.We'll talk about:How Mimi helped turn nail art UGC into one of L'Oréal’s earliest creator strategies.The three types of creators you need to understand—and why the labels matter.Why good content alone isn’t enough without strategy and storytelling.The...2025-07-1524 minCoffee N° 5 with Lara SchmoismanBeyond the Pitch: Sales, Positioning, and Pricing with Blair EnnsSend us a textBlair Enns joins Lara Schmoisman to unpack what actually works when experts sell their services. From value-based pricing to client alignment, this episode breaks down smart, integrity-driven growth.We'll talk about:The mindset shift that helped Blair move from chasing clients to choosing them.What not to include in a proposal—and how to avoid giving strategy away too soon.When your sales process is actually shaping the entire client relationship.Why re...2025-07-0832 minCoffee N° 5 with Lara SchmoismanBuilt to Scale: Strategy That Performs with Chelsea GraysonSend us a textBoard leader and former CEO Chelsea Grayson joins Lara Schmoisman on Coffee Nº5 to break down what actually drives business growth. From managing iconic brands to scaling through economic turbulence, this episode is packed with insights on strategy, governance, and real leadership.We'll talk about:Why hiring too fast after one "good season" could tank your brand.The real cost of expanding your footprint—and how to avoid lease regret.What founders must understand abo...2025-07-0123 minCoffee N° 5 with Lara SchmoismanLeading Through Connection: A Smarter Approach with Sara PeredaSend us a texteCommerce connector and community builder Sara Pereda joins Lara Schmoisman on Coffee Nº5 to unpack how Smarterships became a global force, what makes partnerships actually work, and how to scale with strategy, integrity, and connection.We'll talk about:Why Sara built a global Slack community—and made it paid on purpose.The real difference between connecting and collecting contacts.How to tell if your partners are helping you grow—or slowing you down.The #1 rule of being...2025-06-2426 minCoffee N° 5 with Lara SchmoismanOwning the Stage: The Global Vision Behind Cosmoprof with Liza RapaySend us a textBeauty industry leader Liza Rapay joins Lara Schmoisman on Coffee Nº5 to unpack the strategy behind Cosmoprof’s global success, how brands can actually win at trade shows, and why purpose-driven leadership always scales better.We'll talk about:Why building a show like Cosmoprof takes strategy—not just sparkle.What most beauty brands get wrong about trade shows.The mindset shift every founder needs before exhibiting.What Beauty New York is—and why it’s being called th...2025-06-1731 minCoffee N° 5 with Lara SchmoismanThe Real Strategy Behind Retail Events with Elizabeth RobillardSend us a textLara Schmoisman sits down with Elizabeth Robillard, eTail Portfolio Director, to talk retail strategy, evolving search trends, content that connects, and how to avoid falling for industry buzz. This episode of Coffee Nº 5 is packed with insight for retail marketers, brand leaders, and founders navigating the future of omnichannel commerce.We'll talk about:Why AI fatigue is real—and how to shift the conversation.What consumers are actually searching for (and what they’re ignoring).Why SEO, social, and e...2025-06-1026 minCoffee N° 5 with Lara SchmoismanCommunicate Like a Brand That Means it with Jeanne MeyerSend us a textCommunications strategist Jeanne Meyer joins Lara Schmoisman on Coffee Nº 5 to talk brand voice, reputation management, and crisis comms—from her work at EMI Music to major brand turnarounds at Toys R Us and Unilever. Learn how to build brand trust, adapt messaging across platforms, and lead with clarity in a noisy, fast-moving media landscape.We'll talk about:Why consistency across platforms is make-or-break for brand trustCrisis comms vs. PR: What’s the difference and why it mattersHow...2025-06-0334 minCoffee N° 5 with Lara SchmoismanBeauty, Strategy, and AI with Sampo ParkkinenSend us a textIn the 200th episode of Coffee N° 5, Sampo Parkkinen, CEO of Revieve, joins Lara Schmoisman to talk AI in beauty, brand positioning, and the power of solving real problems—not chasing trends. Learn why clarity beats gimmicks, how to build consumer trust with smart beauty tech, and what it really takes to grow a modern beauty brand. Perfect for beauty founders, marketers, and innovation leaders.|We'll talk about:Stop leading with tech. Start sol...2025-05-2737 minCoffee N° 5 with Lara SchmoismanOwn the Role, Lead the Way with Kevin EikenberrySend us a textLeadership expert Kevin Eikenberry joins Lara Schmoisman on Coffee N° 5 to unpack what real leadership looks like: responsibility, adaptability, and learning as you go. If you’re building a team—or building yourself as a leader—this one’s for you.We'll talk about:Why leadership is not the same as being the bossThe hardest shift: from doing the work to leading the peopleWhat “leading by example” really means—and when it backfires2025-05-2029 minCoffee N° 5 with Lara SchmoismanWords That Work: Strategic Writing with Carmine MontaltoSend us a textCopywriter Carmine Montalto joins Lara Schmoisman on Coffee N° 5 to talk about the power of words, the importance of brand voice, and why good writing is non-negotiable across every touchpoint, from packaging to email. If your copy isn’t converting, this episode’s your wake-up call.We'll talk about:Why your consumer, not your brand, is the main characterThe difference between nice copy and copy that sellsWhat agencies get wrong about brand voice (and how to fix i...2025-05-1327 minCoffee N° 5 with Lara SchmoismanLeading with Clarity: Andrea Moore on Omnichannel StrategySend us a textAndrea Moore joins Lara Schmoisman on Coffee N° 5 to talk real leadership, smart hiring, and the strategy behind a truly connected omnichannel brand. If you're tired of chaos and ready to lead with clarity, this episode delivers. We'll talk about:Boss vs. leader: Why the title means nothing without visionHow Andrea scaled omnichannel from the ground upHiring for growth: Skill, grit, and long-game thinkingWhat mentorship really means—and what it d...2025-05-0626 minCoffee N° 5 with Lara SchmoismanLeading with Grit & Gloss, with Marina KirschnerSend us a textFrom Argentina to the C-suite: Global Head of Marketing Marina Kirschner joins Lara Schmoisman on Coffee N° 5 to talk about brand growth, beauty industry shifts, the power of resilience, and building legacy with innovation. Don’t miss this global marketing masterclass!We'll talk about:Marina’s journey from Argentina to MoroccanoilThe immigrant mindset: resilience, reinvention, and leadershipHow Moroccanoil adapts products globally—from packaging to fragranceThe role of TikTok and influencer authenticity in prestige beauty2025-04-2242 minCoffee N° 5 with Lara SchmoismanFrom Vision to Impact: Turning Big Ideas into Reality with Christian MucheSend us a textJoin Lara Schmoisman on Coffee N° 5 as she chats with global event strategist Christian Muche, co-founder of POSSIBLE. Discover how this Miami-based event is redefining the future of marketing conferences through real connections, AI integration, and powerful brand collaboration. Tune in for insight into event innovation, the creator economy, and the art of curating meaningful moments.We'll talk about:Why in-person events still matter in a tech-heavy worldThe story behind launching POSSIBLE and choosing Miami as its homeHow C...2025-04-1627 minCoffee N° 5 with Lara SchmoismanRetail Reinvented: How E-Commerce is Evolving with Lena MoriartySend us a text In this episode of Coffee N° 5, host Lara Schmoisman sits down with Lena Moriarty, Head of Marketing at eTail, to uncover the latest trends in retail, e-commerce, and technology. From AI-driven personalization to video content dominance, Lena shares key insights on how brands can stay ahead in an ever-evolving digital landscape. Tune in now!We'll talk about: How AI is revolutionizing retail and e-commerce marketing The growing dominance of video content in brand strategy Why attending industry conferences is a game-changer for b...2025-03-1826 minCoffee N° 5 with Lara SchmoismanDecoding Scientific Skincare with Ewelina AiossaSend us a textIn this episode of Coffee N° 5, host Lara Schmoisman sits down with Ewelina Aiossa, an expert in scientific and clinical beauty with over 15 years in the industry. From working with leading dermatologists and cosmetic chemists to navigating clinical research and product development, Ewelina shares invaluable insights on how skincare brands can stand out in today’s competitive market. Don't miss this insightful episode!We'll talk about: The truth about clinical skincare studies and how brands can validate efficacy How emerging beauty brands can condu...2025-03-1327 minCoffee N° 5 with Lara SchmoismanBuilding the Future of Inclusive Beauty with Nyakio GriecoSend us a textOn this episode of Coffee N° 5, Lara chats with Nyakio Grieco, founder of Thirteen Lune and Relevant, about reshaping beauty retail. Learn how inclusivity, storytelling, and innovation are redefining the industry. Don’t miss this deep dive into the future of beauty!We'll talk about:How Nyakio Grieco went from beauty founder to retail innovatorThe power of inclusive beauty and why it matters in retailThe biggest challenges of scaling a beauty brandHow storytelling bui...2025-03-0428 minCoffee N° 5 with Lara SchmoismanThe Future of Beauty Tech: AI, Innovation & Smart Solutions with Wayne LiuSend us a textOn this episode of Coffee N° 5, Lara chats with Wayne Liu, CEO of Perfect Corp, about how AI is revolutionizing the beauty industry. Learn how virtual try-ons, AI-powered skin analysis, and digital fashion are shaping the future of beauty and retail. Don’t miss this deep dive into beauty tech innovation!We'll talk about:How AI is transforming beauty and fashionThe evolution of virtual try-ons and digital skin analysisThe biggest challenges of creating realistic beauty techHow AI...2025-02-2526 minCoffee N° 5 with Lara SchmoismanScaling Smart: The Business of Growth with David AquinoSend us a textIn this episode of Coffee N° 5, Lara Schmoisman and David Aquino discuss smart strategies for scaling a business, avoiding costly mistakes, and ensuring sustainable growth. Lara and David explore the most common mistakes entrepreneurs make, from wasting money on the wrong service providers to struggling with desperation-driven decisions. They discuss the importance of strategic planning, choosing the right partners, and ensuring your brand is ready before jumping into retail or large-scale expansion. If you’re serious about growing your business the right way, this conversation is a must-listen!We...2025-02-1827 minCoffee N° 5 with Lara SchmoismanThe Art of Brewing & Selling Experiences with Kate FanninSend us a textIn this episode of Coffee N° 5, Lara chats with Kate Fannin, a retail and marketing expert, about how to build a brand that connects with consumers through meaningful experiences, the importance of storytelling, and why traditional marketing strategies don’t work anymore.We'll talk about:How marketing has developed from a one-way to two-way communication channel.What channel-agnostic means for consumers and brands.What it means to sell an experience to consumers.The art of learning and...2025-02-1145 minCoffee N° 5 with Lara SchmoismanSip, Listen, Lead with David SilbergleitSend us a textIn this episode of Coffee N° 5, Lara chats with David Silbergleit, CEO of PIMS, a leader in logistics solutions for the beauty and wellness industries. Discover his journey, leadership philosophy, and how giving back plays a crucial role in his business approach.We'll talk about:How rising through the ranks teaches valuable leadership lessons.The role of custom logistics in transforming beauty and wellness.The importance of giving back to build a purpose-driven company.Why collaborative l...2025-02-0537 minCoffee N° 5 with Lara SchmoismanCracking the TikTok Code with Leslie Ann HallSend us a textIn this episode of Coffee N° 5, host Lara sits down with Leslie Ann Hall, CEO and Founder of Iced Media, to learn about the fascinating world of TikTok, TikTok Shop, and the intersection of content and conversions. Leslie takes us behind the scenes of her agency’s groundbreaking partnership with TikTok, sharing how it all started, and why it’s such a game-changer for beauty, lifestyle, and wellness brands.We'll talk about:The business of TikTok and its discovery potential for brands.Com...2025-01-2941 minCoffee N° 5 with Lara SchmoismanHow to Brew an AI-Proof Brand with Tim SheaSend us a textJoin Lara on Coffee N° 5 as she chats with Tim Shea, CEO of Latticework Insights, about how domain expertise fuels AI success, the importance of failing forward, and aligning brands with AI training data. Perfect for entrepreneurs and tech enthusiasts!We'll talk about:The importance of a community that shares, life-long learning, and finding your fit as an entrepreneur.Tim’s journey into the cutting-edge world of Artificial Intelligence (AI).Predictions for AI’s role in br...2024-12-1730 minCoffee N° 5 with Lara SchmoismanThe Digital Grind: How the Internet Shaped Beauty Subscriptions with Corey WeissSend us a textIn this episode of Coffee N° 5, Lara chats with Corey Weiss about his groundbreaking career in digital marketing. Learn how educating customers, personalization, and influencer marketing are shaping the future of retail, and get expert insights on navigating the legal side of SMS marketing.We'll talk about:The challenges brands faced back when the internet was the new kid on the block. How educating customers can lead to purchases. How to use educated guesses to answer consumer’s press...2024-12-1033 minCoffee N° 5 with Lara SchmoismanUnlocking Startup Success with Dr. Ofer MintzSend us a textJoin Lara on Coffee N° 5 as she chats with Dr. Ofer Mintz about marketing must-knows for startups. From understanding your brand's ecosystem to navigating TikTok's influence on retail and K-Beauty, this episode is packed with insights on metrics, omnichannel strategies, and building a brand that thrives.We´ll talk about:Addressing marketing knowledge gaps in B2C and B2B startups.Why understanding your target audience’s ecosystem is vital in brand research.Exploring what it truly means to understand the...2024-12-0440 minCoffee N° 5 with Lara SchmoismanBeauty & The Law with Marcha Isabelle ChaudruySend us a textIn this episode of Coffee N° 5, Lara chats with Marcha Isabelle Chaudry about the intersection of advocacy, branding, and law in the beauty industry. They explore the link between consumer advocacy and brand building, dive into the evolving standards of "clean" products, and discuss the impact of MoCRA legislation on beauty brands. Learn how regulations are shaping product development, why limiting your brand’s target audience can be risky, and how to navigate the complexities of compliance. Tune in for valuable insights on building sustainable, compliant beauty brands.2024-11-2629 minCoffee N° 5 with Lara SchmoismanIn the Beginning there was the Brand with Rebecca BartlettSend us a textIn this episode of Coffee N° 5, Lara talks to branding expert Rebecca Bartlett about the essentials of building cohesive, impactful brands. Rebecca shares insights on how to align a brand with its founder’s vision, prioritize cohesion, and navigate retailer feedback without losing identity. They also discuss how brands can evolve their narrative, decipher ‘sexiness’ for their unique audience, and tackle the challenges of creating a multi-generational brand. Tune in for expert advice on staying true to your brand while scaling and adapting in today’s competitive market....2024-11-2034 minCoffee N° 5 with Lara SchmoismanBuilding Breakthrough Beauty Brands with Lorne LucreeSend us a textIn this episode of Coffee N° 5, Lara chats with Lorne Lucree, founder of Quiet Coyote, about how curiosity fueled his journey from product junkie to industry expert. They discuss breaking through in the beauty world, finding the right balance for emerging brands, and the impact of TikTok Shop on consumer behavior. Lorne also shares insights on how technology is shaping sustainable product development and why the little things matter when it comes to formulation. Tune in for expert tips and industry secrets on navigating the fast-paced beauty landscape!2024-11-1338 minCoffee N° 5 with Lara SchmoismanCaffeine & Courage: Outmaneuvering the Beauty Giants with Annie MeyerSend us a textIn this episode of Coffee N°5, Lara sits down with Annie Meyer, founder of Untoxicated, who shares how she transitioned from brand management to creating skincare solutions for sensitive skin. Learn from her about how she creates clean and efficient products and how embracing a sense of community and creativity have helped build her breakout brand.We’ll talk about:Understanding the difference between migraines and headaches. How navigating the organizational operations and beauty are interconnected for Anni...2024-11-0630 minCoffee N° 5 with Lara SchmoismanCoffee, K-Beauty and Retail with Sarah Chung ParkSend us a textIn Coffee N° 5, Lara and Sarah Chung Park take a deep dive into retail. Listen in for the latest on K-Beauty trends, omnichannel strategies, and how to make retail interesting. Hear Sarah's take on using packaging for storytelling, education, and overcoming growing pains. She also shares how to solve complex issues on platforms like Amazon.We’ll talk about:The new wavelength of K-Beauty approaching. The importance of taking an omnichannel approach to your retail product. How to te...2024-10-0926 minCoffee N° 5 with Lara SchmoismanSteaming Up Pleasure & Health With Catherine MageeSend us a textOn this episode of Coffee N° 5, host Lara sits down with Catherine Magee, the visionary behind Playground, a pioneering sexual wellness brand. Learn how products in sexual wellness have been an empowering force for women, the difficulties of marketing those products, and why society's silence about sexual health affects everyone. Learn about the importance of an approach approved by a sexologist and partnering with the right ambassador. Tune in to this insightful conversation about a subject overdue for open discussion.We’ll talk abo...2024-09-1833 minCoffee N° 5 with Lara SchmoismanPerfecting The Art of Influencer Storytelling with Travis Paul MartinSend us a textJoin Lara on Coffee N° 5 as she sheds light on the world of influencer marketing with seasoned PR expert, Travis Paul Martin. Discover how influencer-led marketing has transformed the PR industry and the challenges of navigating the ever-evolving digital landscape. Learn valuable insights on building successful long-term relationships with creators, the role of aspirational marketing in brand building, and the unique challenges faced by small brands in content creation. Tune in for expert advice and actionable tips to elevate your brand's online presence.We’ll...2024-09-1142 minCoffee N° 5 with Lara SchmoismanRight place, right people - Brew Over Experiences, Community & Consumers with Tara WilsonSend us a textIn this episode of Coffee N° 5, your host Lara sits down with Tara Wilson, powerhouse CEO, business owner, and women’s advocate to talk about the changing behavior of consumers. Tara Wilson sheds light on what today’s consumers actually care about and how those values impact what they purchase. She talks about why an omnichannel approach is of utmost importance for the brands in search of a good connection with their audience. Drawing from years of experience working with such companies as Samsung, Nike, and ESP...2024-09-0433 minCoffee N° 5 with Lara SchmoismanBrewing the Perfect Scent with Daniel Patrick GilesSend us a textJoin Lara on Coffee N° 5 as she sits down and has coffee with Daniel Patrick Giles, the visionary CEO of Perfumehead. Discover how the pandemic influenced his scent journey, the science behind fragrance creation, and the importance of understanding your target audience. Learn about the link between memories, emotions, visuals, and branding, and debunk common myths in the fragrance industry. Tune in to hear a fascinating conversation about the power of scent and the passion behind Perfumehead's unique fragrances.We'll talk about:How blankness c...2024-08-2839 minCoffee N° 5 with Lara SchmoismanWake Up and Smell the Success: Trade Show Tips with Daniela CiocanSend us a textJoin Lara and Daniela Ciocan on Coffee N° 5 as they discuss the ins and outs of tradeshows. Discover how to find the right fit for your business, the benefits for indie brands, and building valuable connections. Learn about the community a partner can bring, common misconceptions, proof of concept, and tips on when and how to enter tradeshows for maximum success.We'll talk about:Insight into the trade show road and how to know if it’s a good fit for you...2024-07-0234 minCoffee N° 5 with Lara SchmoismanThe formulation of Beauty, Balance, and Connection with Dr. Jenelle KimSend us a textJoin host Lara on Coffee N° 5 as she talks with Dr. Jenelle Kim, a 9th-generation acupuncturist, about her lineage in Oriental Medicine and her commitment to living meditation, health, and beauty. Discover how proper movement and Qigong can enhance your beauty, the power of balance and control, and the ethos of Eastern medicine. Learn about the link between ingredients, formulation, and branding, and explore Dr. Kim's pioneering journey into CBD and the connection between hemp and ancient Chinese medicine.We'll talk about:Dr Kim’s lin...2024-06-1137 minCoffee N° 5 with Lara SchmoismanBuilding Blocks of a Global Brand with Pascal HoudayerSend us a textJoin Lara on Coffee No 5, as she chats with Pascal Houdayer about building global brands. Find out why the very first thing to do when you are building a brand may come as a surprise; how identity informs placement and partnerships, and how ingredients are linked to brand identity. Learn how to get marketing strategies and claims to line up, how to translate brands across markets, and how to educate retailers by using strategic branding. Don't miss this info-packed episode complete with tips and tales from a seasoned pro!2024-06-0330 minCoffee N° 5 with Lara SchmoismanA Thousand Little Choices: Building a Product and Brand with Matt UngerSend us a textTune into Coffee N° 5 with Lara and Matt Unger, President and CCO of Cosmetic Solutions, as they explore the essentials of building a product and brand. Highlights include tackling product building restrictions, embracing regulations, and the importance of clarity in communication. Learn why having an idea isn’t enough and why brands should follow their formulator’s guidelines. Discover the thousand little decisions needed from start to finish and how to connect your brand story to your product’s ingredients. Don’t miss this insightful episode!We'll talk about:2024-05-2142 minCoffee N° 5 with Lara SchmoismanSipping on the Truth Behind PR with Robin DoyleSend us a textExplore the essence of modern publicity with Coffee N° 5's latest episode! Join Lara and industry expert, Robin Doyle, as they navigate the evolving role of publicists, the crucial link between creativity and trend awareness, and the art of being PR-ready. Discover why not everyone can step into the shoes of a publicist, and discover the intricate relationship between ROI and PR. Whether you're considering a new publicist or looking for insights into the challenges of the industry, this episode is your essential guide. Tune in now for a dose of industry w...2024-05-0836 minCoffee N° 5 with Lara SchmoismanBrewing Profits: How Text Commerce Can Boost Your Business with Nicole CollinsSend us a textJoin Lara and Nicole Collins on Coffee N° 5 as they explore the secrets of text commerce while sharing Nicole's journey into this innovative world. Learn about the challenges of pioneering text commerce infrastructure and discover lessons from China’s use of this technology. Learn to navigate the evolving landscape of text commerce and embrace the promise it holds for your business. Tune in for insights on innovation, challenges, and the transformative power of text commerce in today's digital age.We'll talk about:How to navigate tex...2024-04-2332 minCoffee N° 5 with Lara SchmoismanFrom Beans to Brands: Mastering Ingredients & Product Formula with Kimberly ShenkSend us a textLearn more about the world of product creation and branding on Coffee N° 5's latest episode! Join host Lara and guest Kimberly Shenk, CEO of Novi, as they explore the ins and outs of ingredients, navigating formulae, and the product development process. Gain invaluable tips on finding a formulator and store as a small brand while unraveling the costs of exploring ingredients and formulation. Discover why knowing your brand's direction is pivotal for your ingredient checklist, and the intricate connection between product formulation, branding, and the market. 2024-04-1629 minCoffee N° 5 with Lara SchmoismanLuxurious Blends of International Events with Iryna KreminSend us a textDiscover the secrets to navigating the event space and mastering collaboration in the latest episode of Coffee N° 5. Join host Lara and special guest Iryna Kremin as they explore how international events can elevate brands, offering invaluable learning opportunities. Learn how to tailor events to work for your brand and why it's essential to think beyond retailer attention. Find out the importance of adding a unique twist to events and brand establishment. Tune in for expert insights on making events a key driver of brand growth and success.W...2024-03-2626 minCoffee N° 5 with Lara SchmoismanBrewing Success: Ahu Terzi on the Layered Approach in MediaSend us a textDiscover the secrets to meaningful brand connections and collaborations with Ahu Terzi on the latest episode of Coffee N° 5. Join host Lara as they shed light on the central role of editors and brand builders, emphasizing the significance of investing in marketing materials that effectively tell your story. Explore different tools to stand out to editors and audiences, and learn the importance of a strategic approach to growing conversions. Ahu also sheds light on the importance of transparency when partnering with brand builders and harnessing the halo effect” on social media as a s...2024-03-1240 minCoffee N° 5 with Lara SchmoismanGrinding on TikTok: The Daily Buzz of Viral Content with Sara McCordSend us a textExplore the evolution of TikTok and its profound impact on thought leaders and communication in this insightful episode of Coffee N° 5. Lara and guest Sara McCord explore how the pandemic accelerated TikTok's rise and why audiences are drawn to its intimate storytelling format. Gain valuable insights into navigating TikTok's content saturation, building a community through your FYP, and crafting compelling narratives that resonate with viewers. Don't miss out on uncovering the secrets to TikTok success and harnessing its power for your personal or business endeavors.We'll talk about:2024-03-0534 minCoffee N° 5 with Lara SchmoismanBrewing Kindness: A Reconnecting Blend with Melissa Richards-PersonSend us a textJoin Lara Schmoisman and special guest Melissa Richards-Person on Coffee N5 as they brew up insightful conversations on forging authentic connections, navigating the dynamic landscape of global marketing over the last 25 years, and the unique impact of regions on field marketing strategies. With roots in radio, Melissa and Lara bring a fresh perspective to the table, discussing the nuances of assessing failure for brand growth and navigating brand development beyond the constraints of the pandemic. Don't miss out on this caffeinated dose of wisdom, wit, and kindness.We'll talk about:2024-02-1338 minCoffee N° 5 with Lara SchmoismanBrew the Synergy of Cosmetics and Pharmaceuticals with Akshay TalatiSend us a textLara and guest Akshay Talati talk about your makeup bag on this episode of Coffee N° 5. They uncover the secrets to achieving product longevity by mastering the delicate balance of sensory appeal, performance, packaging, and marketing. Explore the fascinating link between texture and performance in cosmetics, and get an exclusive peek into the future of Goop, where the entrepreneurial mindset is reshaping the beauty landscape. Discover the importance of consumer connection through instant messaging and gain insights into the research process and current trends in cosmetology. Akshay also provides an expert forecast o...2024-01-2436 minCoffee N° 5 with Lara SchmoismanLessons in the Art of Authentic Branding with Rachel Roberts MattoxSend us a textExplore the true meaning of brand authenticity in this episode of Coffee N° 5 with your host Lara and beauty brand maven Rachel Roberts Mattox. Dive into the discussion on staying true to your brand's core audience and avoiding the "Whisper" trap. Discover expert insights on using tools like AI and competitor analysis to authentically strengthen your brand. Explore the crucial link between funnel nurturing and conversions, unravel the intricacies of performance marketing management, and understand the vital connection between strategy and execution. Join the conversation and elevate your brand game with actionable t...2024-01-1743 minCoffee N° 5 with Lara SchmoismanCaffeinate Your Brand: Exploring the Secrets of Beauty Business Journeys with Tara CohenSend us a textExplore the ever-evolving world of beauty branding with Tara Cohen and Lara on Coffee N° 5! Uncover the impact of cultural and technological shifts, like TikTok Shop and Amazon, on your brand. Delve into the dynamics of a saturated market and discover hidden pockets of growth.Gain insights on serving niche groups, navigating the complexities of retail partnerships, and understanding when brands decide to close their doors. Tara and Lara also share invaluable advice on setting realistic goals and timelines, raising capital at the right moment, and prioritizing key e...2024-01-0231 minCoffee N° 5 with Lara SchmoismanCaffeine and Conviction: Exploring Womanhood and Sincere Leadership with Shelley ZalisSend us a textDiscover Shelley Zalis's incredible journey, learn how to build a business founded on women supporting each other, and delve into the world of conscious, heart-led leadership. This episode of Coffee N° 5 explores the art of running a business and growing your career with intention. Plus, uncover the power of Equality Lounges and find out how you can join this transformative movement. Explore the link between imposter syndrome, leadership, women, and training, and understand the significance of acknowledging people when they excel. Join Lara Schmoisman and Shelley Zalis for an enlightening conversation that's b...2023-11-1331 minCoffee N° 5 with Lara SchmoismanSipping on Success: Unveiling Your North Star in the Fast-Paced World of Luxury Bags and Entrepreneurship with Tony DrocktonSend us a textWelcome to a captivating episode of Coffee N° 5. In this engaging conversation, host Lara Schmoisman sits down with the remarkable Tony Drockton, founder and chief cheerleader of America's fastest-growing handbag brand Hammitt.Join Lara and Tony Drockton on this thought-provoking journey through Tony's life and business experiences. Discover how his roots and early influences have shaped his unique approach to entrepreneurship. Don't miss this opportunity to gain a firsthand understanding of the philosophy that propels Tony's vision for Hammitt, an American luxury brand inspired by European craftsmanship and unwavering quality.2023-11-0637 minCoffee N° 5 with Lara SchmoismanHow Women Roast Challenges in the Workplace: A Conversation with Ashley LouiseSend us a textIn this episode of Coffee N° 5, host Lara Schmoisman engages in a heartfelt conversation with Ashley Louise, the co-founder and CEO of Ladies Get Paid. Join them as they explore the intricacies of womanhood in the workplace, the power of community, and the pursuit of equality. Discover the Ladies Get Paid mission, learn about real workplace challenges, and gain valuable insights on remote work and motherhood. Tune in for an empowering dose of coffee-fueled wisdom and personal stories.We'll talk about:The origin of Ladies G...2023-10-3132 minCoffee N° 5 with Lara SchmoismanBrewing Beauty Brand Secrets with Colette LaxtonSend us a textJoin Lara Schmoisman and Colette Laxton of The INKEY List in a caffeinated conversation on Coffee N° 5. Discover the impact of the internet on beauty brands, the secrets to connecting with consumers, and Colette's personal skincare journey. Get industry insights and tips for success in the beauty world. Sip and savor this beauty-focused episode!We'll talk about:How the internet led to the birth of a new level of accountability for brandsHow the global shift in 2020 impacted beauty brandsThe r...2023-10-2343 minCoffee N° 5 with Lara SchmoismanCup of Creativity: David De Nino's Take on Brand PartnershipsSend us a textWelcome to Coffee N° 5, where we brew up inspiring conversations about the world of branding and marketing. In this caffeinated episode, your host Lara is joined by the brilliant David De Nino, a true guru in the realm of startups, brand partnerships, and integrated brand marketing.With two decades of experience under his belt, David dives deep into the art of brand identity and what it takes to stand out in today's competitive market..If you're craving a shot of branding wisdom with your m...2023-10-1646 minCoffee N° 5 with Lara SchmoismanA Fashionable Brew from Catwalk to Coffee with Maria PalacioSend us a textDelve into an inspiring blend of fashion and coffee on this episode of Coffee N° 5 as Lara welcomes Maria Palacio, a visionary Colombian coffee farmer with an incredible journey to share. Explore Maria's unique path that bridges her passion for fashion with her love for coffee and how she broke new ground while honoring tradition. Discover the profound connection between coffee and community, and gain insights into Maria's remarkable journey of acquiring the skills and capital needed to grow Progeny Coffee. This episode is a testament to the transformative power of entrepreneurship a...2023-10-0931 minCoffee N° 5 with Lara SchmoismanUnlocking Beauty Brand Power from Data to Decision with Anna MayoSend us a textDive into the dynamic world of marketing data with Lara and Anna Mayo, Vice President for NielsenIQ's Beauty, on this episode of Coffee N° 5. Discover the essence of quality consumer data, how it's sourced, industry trends, costs, and its role in brand growth. Plus, explore the innovative Beauty Trailblazer Program, designed to empower minority beauty product owners through data insights. Sip your coffee and tune in for a data-rich discussion that promises to elevate your understanding of consumer data in the world of marketing. Don't miss this data-driven episode!2023-10-0229 minCoffee N° 5 with Lara SchmoismanCounsel and Coffee: The Perfect Partnership Blend with Katie StabaSend us a textDiscover the dynamic intersection of law, marketing, and society on Coffee N° 5 with your host Lara Schmoisman and legal guru Katie Staba. Dive into the ever-evolving landscape of legal trends while uncovering the vital role of contracts in business relationships. Explore trademark navigation, and gain expert insights into selecting the perfect partnership. Learn how to collaborate with entrepreneurs effectively and build success through open communication. Join these legal and marketing experts for invaluable lessons that could shape your journey. Don't miss this enlightening episode!We'll talk about:2023-09-2533 minCoffee N° 5 with Lara SchmoismanHeartfelt Humor Beyond Translation: Exploring the Essence of Community with Ana FloresSend us a textDiscover the power of identity, community, and humor in the latest episode of Coffee N° 5! Ana Flores, a trailblazing first-generation Latina, shares her insights on navigating two worlds. Explore resources for Latina women, connect marketing strategies with diverse communities, and learn how to use your truth to build connections. Join Lara and Ana Flores as they unpack the intricate threads of identity, culture, and business over a cup of coffee. Don't miss this captivating episode!We'll talk about:The Amigahood app, where Latina women can c...2023-09-1822 minCoffee N° 5 with Lara SchmoismanTurning Ordinary into Extraordinary with Andrea LisbonaSend us a textGet ready to feel the entrepreneurial spirit on this week’s episode of Coffee N° 5! Join Lara Schmoisman as she chats with Andrea Lisbona, the innovative founder of Touchland, about revolutionizing an outdated product into a personalized beauty experience. Discover the power of merging fashion, beauty, and personal care as Andrea shares her unique journey and fearless approach to entrepreneurship. Explore the intersection of fashion, beauty, and personal care, and learn how to leverage the power of design in creating exceptional products based on the consumer’s experience. Whether you’re an aspirin...2023-07-1025 minCoffee N° 5 with Lara SchmoismanSmall Start-Up to Big Player: Insights on Brand Acquisition with Hind SebtiSend us a textTune into Coffee N° 5 for a candid conversation on beauty branding. Lara Schmoisman hosts beauty legend and leader Hind Sebti, Co-Founder and Chief Growth Officer of Waldencast. Join the discussion as they uncover the number one thing that separates brand legacy from a mere collection of products. Discover the true essence of defining a beauty brand in the dynamic realm of beauty and e-commerce. They dive into the meaning of influence and the power of building a brand around the consumer transcending the beyond the product itself over time. This must-listen episode w...2023-06-1932 minCoffee N° 5 with Lara SchmoismanGo Long or Go Home: Into the Marathon of Branding with Ana AllenSend us a textGet ready to dive deep into the captivating world of branding on this week's episode of Coffee N° 5! Join Lara Schmoisman as she sits down with the "Brand Doctor" Ana Allen for an engaging conversation. From the art of storytelling to forging meaningful connections with audiences, Ana imparts her wealth of wisdom and proven strategies for achieving branding success. Prepare to gain valuable insights and unlock your brand's true potential with the secrets behind building authentic communities, harnessing the power of private labels, and establishing brand equity. Ana keeps it refreshingly real a...2023-06-1343 minCoffee N° 5 with Lara SchmoismanConnecting Cultures Through Design with Julia Camara CalvoSend us a textGet ready for an unmissable episode of Coffee N5! Lara Schmoisman hosts the new owner of Atacama Home, Julia Camara Calvo. This business owner is just as unique as the beautifully Latin American pieces in the store and has a secret weekend gig that you’ll never guess! Join us on this exhilarating journey driven by the passion for telling the true story of Latin American home design, piece by piece.We'll talk about:The driving force behind Atacama reveals authentic Latin American home decor. 2023-05-2737 minCoffee N° 5 with Lara SchmoismanBridging the Gap between AI and Brands with Andi GovindiaSend us a textEver wondered how we make decisions without knowing why? Prepare for an exhilarating ride into the world of marketing instinct! Tune in to Coffee N5 as Lara Schmoisman and Riviter's co-founder and CEO, Andi Govindia, unravel the mind-boggling world of visual predictive intelligence. Prepare to be astounded by how this cutting-edge technology transforms into the ultimate ally for brands, guiding them to their perfect market niche. Don't miss this episode as we reveal how trendsetting visual predictions revolutionize research, captivate generations, and spark electrifying conversations. Get set to be utterly amazed!2023-05-2319 minCoffee N° 5 with Lara SchmoismanThe Power of Accessories: Industry Insights with Karen GibersonSend us a textGet ready to accessorize your fashion knowledge! Tune in to Coffee N° 5 with Lara Schmoisman and Karen Giberson, President and Editor in Chief of the Accessories Council. Together, they explore the business side of accessories, from the allure of "made in Italy" to the secrets of successful marketing strategies and fashion or function purchases. Karen shares insider tips and tricks for those thinking about launching their own line of fashion accessories and shares the benefits of big-box retail and why DTC just works better. Tune in and learn how hiring a consultant c...2023-05-1530 minCoffee N° 5 with Lara SchmoismanDare to Bare & Feel Sexy Inside and Out with Lana KerrSend us a textJoin us for a captivating episode of Coffee N5 as we delve into the awe-inspiring story of Lana Kerr, the tenacious CEO of CO2LIFT, and explore the fascinating and unexpected connection between skincare and your sex life. Discover how she built a successful business by attracting the best and brightest minds to her team. Get ready for valuable insights and practical tips on creating a dream team that will take your business to new heights. This is an episode you won't want to miss! Their CO2Lift gel has been clinically...2023-05-0933 minCoffee N° 5 with Lara SchmoismanDemystifying PR: Expert Insights with Anje CollinsSend us a textAre you ready to get your caffeine fix and dive into the world of PR like never before? On the latest episode of Coffee N° 5, Lara Schmoisman hosts the one and only Anje Collins, the ultimate boss lady behind the online community Women in the PR, Coco Blue Shoes, and Fashion Assembly. Try to stay up with this serial entrepreneur as she takes us on an inspiring ride into the world of PR and explains how to perfect your pitch without using AI (that's right, those good old-fashioned human skills!). Anje and L...2023-05-0134 minCoffee N° 5 with Lara SchmoismanThe NOPALERA Story: From Kitchen to Millions with Sandra VelasquezSend us a textGet ready to be inspired by the incredible journey of NOPALERA, a clean beauty brand that was built around the customer and founder's Mexican heritage from day one! In this captivating episode, Lara Schmoisman sits down with the visionary founder Sandra Velasquez as she shares her story of resilience and determination.From experiencing a life-changing "Aha!" moment to bringing seven amazing products to the market, this beauty entrepreneur has truly defied the odds. You'll be blown away as she reveals how she took on not one, not two, but THREE jobs in...2023-04-2422 minCoffee N° 5 with Lara SchmoismanKeep Growing Personally to Scale Your Business with Alisa CohnSend us a textWhen is it time to stop doing it all? Lara Schmoisman sits down with Alisa Cohn, executive coach and author of From Start-Up to Grown-Up, to discuss growing as a leader and why looking at capacity is necessary.Key Takeaways:Why every leader has to stop doing it allLeaders must challenge themselves to delegateBe clear and prioritize your time to scale up2022-10-2715 minCoffee N° 5 with Lara SchmoismanMaking Food and Entrepreneurship Look Beautiful with Kimberly EspinelSend us a textAnyone can be a photographer, right? Lara Schmoisman sits down with Kimberly Espinel, a food photographer and stylist to talk about what really goes into being a photographer and entrepreneur. There’s much more happening behind the scenes. Learn how good photographers have a mastery for seeing beyond the photo. What you'll learn?Why good photography is valuable to your businessFun facts about food stylingThe photographer's creative and business responsibility on a shootMarketing is necessary for you...2022-10-2023 minCoffee N° 5 with Lara SchmoismanMastering LinkedIn with Josh SteimleSend us a textIf used properly, LinkedIn can be an invaluable tool in your professional life. But not everyone knows the ins and outs that lead to a successful LinkedIn presence. Enter Josh Steimle, an entrepreneur and the author of 60 Days to LinkedIn Mastery. He has successfully leveraged his LinkedIn profile to make crucial business connections and can help you succeed as well. You’ll learn:The keys to using LinkedIn to find the right person for the job When it comes to c...2022-10-0429 minCoffee N° 5 with Lara SchmoismanAsking for “Unreasonable” Requests with Stephanie BurnsSend us a textKris Jenner famously once said, “If somebody says no, you're talking to the wrong person.” On this week’s Coffee N° 5, our guest Stephanie Burns knows how much truth lies behind that statement. As the founder of The Wyld Agency, Burns teaches CEOs and industry leaders how to pitch themselves in order to grow their brand organically. In order to do this, it takes a lot of courage and a lot of questions. On this Coffee N° 5, Burns shares with us some of what she tells her clients. What you’ll learn: 2022-09-2729 minCoffee N° 5 with Lara SchmoismanInnovation is More than Just Magical Products with Chris BartonSend us a textAs an inventor and businessman, Shazam founder Chris Barton knows how to get an idea off the ground. In this episode of Coffee N° 5, he talks about creative persistence as a methodology that uses innovation to overcome hurdles during development. His company Shazam didn’t start with a completely original idea. According to him, there were many companies already trying to solve the problem of identifying music before he hit the scene. But by reframing how to solve this everyday problem, he created something truly innovative and successful.What you’ll le...2022-09-2031 minCoffee N° 5 with Lara SchmoismanFind out What Happens When You Apply Pressure to Your Life with Jason FeiferSend us a textWhat is the “thing” that all successful people do? Lara Schmoisman sits down with Jason Feifer, author and creator of Build for Tomorrow Podcast and editor-in-chief of Entrepreneur Magazine, to discuss navigating change for success.What you’ll learn:Why being BAD at something is necessary in finding successThe four phases of change and where most people give upHow to expand your time every dayThe purpose of doi...2022-09-1230 minCoffee N° 5 with Lara SchmoismanCreating a Brand from Yoga and Aviation with Lauran GrantSend us a textLauran is the founder of the big and bold yoga accessory brand Stratosphere41. She expresses how yoga changed her life and ultimately led her to create the brand. Former corporate flight attendant, yoga teacher, and yoga brand entrepreneur talks branding, authenticity, and how to create superfans at trade shows.What you’ll learn: How to build a brand from something that you love How to stand out and make lasting connections at your next trade showWhy being authentic shines the brig...2022-08-2927 minCoffee N° 5 with Lara SchmoismanUnderstanding Common Sense, Boredom, and Creativity with Martin LindstromSend us a textWe all reach for our phones to capture the most precious moments of life. It’s as if we are living through a lens. What does this really look like? Today’s guest is one of the world's most influential people. He coined the terms “small data” and “neuromarketing” and is the author of The Ministry of Common Sense. On Coffee N° 5, Lara digs deep with the world thinker Martin Lindstrom on common sense and how to get it back. What you’ll le...2022-08-2319 minCoffee N° 5 with Lara SchmoismanKnow What You’re Worth and Negotiate for It with Alexandra CarterSend us a textLara Schmoisman sits down with Columbia Law School professor and best-selling author Alexandra Carter to discuss how she became a master negotiator and how you can use her negotiation skills and wisdom to get what you need out of every conflict.What you’ll learn:Alexandra shares why negotiation in business isn’t just “arguing about money” (and what it REALLY means to her)Alexandra illuminates how you can determine what you need out of a conflict — and make sure you receive itAlexa...2022-08-1637 minCoffee N° 5 with Lara SchmoismanHow to Develop a Custom Product in an Oversaturated Market with Allie EganSend us a text Lara Schmoisman sits down with Allie Egan, CEO of whole-health skincare brand Veracity. They discuss the role that hormones play in skincare, how Allie built her incredible team, and why skincare shouldn’t be a “clinical, scary” experience.What you’ll learn: Allie shares the “upsides” of women in business taking risks and embracing challengesAllie discusses the “magic” of combining medical experts like dermatologists with a skincare brandAllie tells us the ingredient that is the #1 hormone disruptor (Hint: You might be using it every day!)For more information...2022-08-0919 minCoffee N° 5 with Lara SchmoismanThe Unspoken Truth About Entrepreneurship with Gene MarksSend us a textOn this episode of Coffee N° 5, Lara sits down with Gene Marks, entrepreneur and decorated writer and author who’s written for The New York Times, The Washington Post, and Entrepreneur Magazine. Gene has written five books that focus on management for small- to medium-sized businesses, and he sits down to talk to Lara about his experience and what budding entrepreneurs need to know.What you’ll learn:Gene explains why running a business isn’t a “romantic thing” — and what Hollywood gets wrong about entrepreneurshipWhy he advises many people N...2022-08-0236 minCoffee N° 5 with Lara SchmoismanClickable, Not Clickbait: The Secret to Great Subject LinesSend us a text In this special solo episode, Lara Schmoisman discusses how to optimize your marketing emails’ subject lines to grab the attention of your audience.What you'll learn: Lara shares the annoying marketing mistake entrepreneurs MUST avoid so they don’t alienate their audienceLara discusses the power of language (no matter what language you speak!) to convey your unique messageLara shares the importance of authenticity and why copying someone else (even if they’re successful!) is not the key to effective email marketingSign up for L...2022-07-2813 minCoffee N° 5 with Lara SchmoismanLeveraging the Power of Influencers with Jason FallsSend us a text It’s hard to deny the impact that social media influencers have over our digital media ecosystem, and today’s guest is an expert in leveraging the power of influencer marketing to help a brand grow. On Coffee N° 5, Lara sits down with marketing podcaster Jason Falls to discuss how to make influencer marketing work for your company — and what mistakes to avoid when doing so.What you’ll learn:Jason shares the difference between posting and a partnership — and explains how this distinction could cost y...2022-07-2527 minCoffee N° 5 with Lara SchmoismanDon’t Make This Rookie Mistake While Building Your WebsiteSend us a text CEO Lara Schmoisman discusses mistakes entrepreneurs make when building their website and how these errors can damage your brand — and the way customers relate to it.What you'll learn:Lara shares why a fancy website might not be best for your business (and might even hurt it)How to make a website clearer and more navigable The importance of understanding your website’s “WHY”Sign up for my free marketing masterclass.2022-07-2108 minCoffee N° 5 with Lara SchmoismanWhat Makes High Achievers So Successful? With Ruth GotianSend us a text On this episode of Coffee N° 5, Lara sits down with Ruth Gotian, the Chief Learning Officer of Weill Cornell Medicine. Ruth is an author, educator, and Forbes 50 Over 50 semi-finalist who deeply understands and specializes in what factors make people successful. She shares with Lara her insights about the nature of success, the importance of pursuing your passion, and why there’s enough room for everyone who is willing to work to be successful.What you’ll learn: Ruth explains the four el...2022-07-1926 minCoffee N° 5 with Lara SchmoismanBrand-driven Strategies: What a Brand Guide Is and Why You Need OneSend us a text In this special solo episode of Coffee N° 5, award-winning CEO Lara Schmoisman explains how a brand guide can enrich your company, why your business needs one, and how to develop a brand guide that solidifies your company’s message and objectives.What you’ll learn:Lara explains common logo design mistakes that entrepreneurs often make — and how they can hurt your brandLara illuminates the power of words in a brand guide and how to use this power to your advantageLara sha...2022-07-1410 minCoffee N° 5 with Lara SchmoismanHow Faith, Flexibility, and Passion Can Drive a Company With Jenny GoldfarbSend us a textOn this episode of Coffee N° 5, we welcome food industry innovator Jenny Goldfarb. Jenny is the embodiment of the American dream: she started her business Unreal Deli in her tiny kitchen, and within just a few years became a massive success. She sits down with Lara to talk about what makes Unreal Deli different, incorporating her Jewish faith into her business, and how she landed a deal with Mark Cuban on Shark Tank.What you’ll learn: How during the pandemic a massive pivot in her business — and how sh...2022-07-1220 minCoffee N° 5 with Lara SchmoismanWhat Does Leadership Mean? My Top 8 Skills that Entrepreneurs Need to KnowSend us a text Lara Schmoisman knows better than anyone that being a CEO is about more than owning a business. It’s about being the type of leader that a team finds inspirational and believes in. In this episode of Coffee N° 5, Lara shares her best advice about being a leader, making employees feel like they belong to a team, and developing a culture that works.What you’ll learn: What it means to have everyone work with the same logistics (both employees and clients) — and what happens when no o...2022-07-0715 minCoffee N° 5 with Lara SchmoismanA Deep Dive Into Pinterest For Business with Kate AhlSend us a textOn this episode of Coffee N° 5, Lara sits down with marketing expert Kate Ahl. Kate Ahl is a digital marketing specialist who helps entrepreneurs leverage the power of Pinterest to engage their audience. She tells Lara all about Pinterest for business, what Pinterest users are really looking for, and how to leverage the power of keywords on Pinterest to expand your business’s reach.What you’ll learn:Kate explains the importance of looking towards the future in marketing and how to engage people who aren’t ready t...2022-07-0526 minCoffee N° 5 with Lara SchmoismanWhy Is Targeted Email Marketing Still Relevant and How to Use itSend us a textIn the age of social media ads, influencer marketing, and pop-up ads offering users discounts and savings, many business owners find themselves asking one fundamental question: Is email marketing even worth it anymore? In this episode, digital marketing CEO Lara Schmoisman shares why email marketing is still the most effective targeted marketing tool out there and provides other entrepreneurs with insight into how they can make email marketing work for their business.What you’ll learn: Lara shares the elements of effective email marketing that she calls “the king...2022-06-3012 minCoffee N° 5 with Lara Schmoisman3 Tips to Give the Best Sales Pitch Ever with Lara SchmoismanSend us a textOne of the biggest challenges for business owners is acquiring clients that generate real, consistent revenue. In this double-shot episode of Coffee N° 5, award-winning CEO Lara Schmoisman discusses the biggest mistakes entrepreneurs make when pitching their services, how to properly prepare to meet with a client, and how to strike a balance between offering value to clients while being honest about your boundaries. Business owners won’t want to miss this insider information! What you’ll learn: Lara discusses when she realized that she was giving work away for free and fai...2022-06-2309 minCoffee N° 5 with Lara SchmoismanBewildering with Bullsh*t with Lara SchmoismanSend us a text In today’s episode of Coffee N5, Lara Schmoisman shares some wisdom when it comes to contracting services of others, whether that’s an agency or a freelancer. Learn how to know when to bow out of a contract.What you’ll learn:Tips for contracting service of others, freelancers, or agencies.Lara’s negative experiencesHow to know when to end a contract.Your knowledge as a resource.How to ensure that your requests are listened to and followed...2022-05-1010 minCoffee N° 5 with Lara SchmoismanWhy You Shouldn’t Take Things Personal in Business with Lara SchmoismanSend us a textIn this mini-episode of Coffee N. 5, we talk about how, in business, it’s not personal! Host Lara Schmoisman talks about the situations in which business can veer into being too personal. Ways you can stay away from being personal are discussed too — for example, having your rules stated clearly in a client guidebook. That way, in case of any issues or confusion, you can refer back to the guidebook. There’s also the risk of taking it personally when a client doesn’t work out. However, a client not working out for y...2022-04-2612 minCoffee N° 5 with Lara SchmoismanHow to Give a Sales Pitch that Closes Deals with Lara SchmoismanSend us a textIn this episode of Coffee N5, Lara Schmoisman herself gives tips on how to pitch yourself so you get that deal. Her biggest tip? She believes in telling the client your story…letting them get to know you for you and building a strong sense of trust. Creating a connection is the way to close deals with staying power.When you sit there and make your sales pitch, take the time to talk to your client, to get to know them. As much as you want to close the deal and ga...2022-03-1505 minCoffee N° 5 with Lara SchmoismanFinding New Markets as a Growing Beauty Brand with Claire McCormackSend us a textWelcome to another episode of Coffee N5 Podcast! It's a pleasure to have Claire McCormack here with us. Claire McCormack is a senior editor at the digital publication Beauty Independent, covering the beauty, wellness, and personal care industries. She is a thought leader, writer, and speaker on beauty and wellness business, trends, and consumer behavior, with deep expertise in the sexual wellness consumer goods market. Claire has an MBA in Management and Marketing from Fordham University. She wants to create healthy spaces for beauty, wellness, and sexual wellness b...2022-03-0132 minCoffee N° 5 with Lara SchmoismanHow to Build a Magical Business with Shereen CampbellSend us a textWelcome to another episode of Coffee N5 Podcast! Today we have with us Astrologer and Founder of My Little Magic Shop to tell us all about how to build a successful business- a truly Magical one! Shereen Campbell is an Astrologer, Reiki Master Teacher, Akashic record Practitioner, Shamanic Practitioner, Crystal Healer, Timeline Meditation Healer, and the Founder of My Little Magic Shop, which she uses to help people create the magical life they deserve through her products and services.Shereen started her career in r...2022-02-2236 minCoffee N° 5 with Lara SchmoismanWhy Design Matters with Debbie MillmanSend us a textWelcome to another episode of the Coffee Number 5 Podcast! We are thrilled to have creative genius and design icon Debbie Millman with us today! Debbie Millman is an author, educator, curator, and host of the podcast Design Matters. She was named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA. She is the co-founder of the world’s first graduate program in branding...2022-02-0819 minCoffee N° 5 with Lara SchmoismanMastering the Art of Sales with Stefanie BoyerSend us a textToday our guest is Stefanie Boyer, a professor of marketing at Bryant University. She, along with our host, Lara Schmoisman, was recognized by Forbes Next 1000. She is here with us to discuss the vast topic of sales and creating a brand and marketing strategy. She is also here to talk about her book “The Little Black Book of Social Media Strategies to Ignite Your Business, Influencer, and Professional Brand.” Stefanie talks with us about the importance of asking great questions and listening during a sales pitch. She even gives...2022-02-0129 minCoffee N° 5 with Lara SchmoismanBehind The Scenes of Success with Alex IsenbergSend us a textToday, we live in such a fast-paced world that many people think success can simply come from one viral, random post on the internet. This fast-paced nature of things is slowly eroding the importance of working hard from people's minds.On this episode, Lara chats with multi-talented entertainer Alex Isenberg about the importance of working hard to achieve success as they both share how hard work helped them achieve success in their various fields. Alex Isenberg is a talented actor, singer, dancer, and all-around e...2022-01-0429 minCoffee N° 5 with Lara SchmoismanHow to Fire a Client with Lara SchmoismanSend us a textAs a business owner, one thing you can not run away from is the agony of having to “break up” with a client. There are many reasons why you may want to discontinue your relationship with a client but how do you know the right time to leave? What are the things you need to know before and after establishing a relationship with a client to make sure that you do not suffer major losses after the break? We discuss this and many more in today’s episode of Coffee N5!2021-11-1709 minCoffee N° 5 with Lara SchmoismanEvery Moment Counts: Learning About Productivity and Time Management with Alexis HaselbergerSend us a textHave you ever felt like the day went by, and you didn’t get much done? Or maybe you looked at all the things that you have to do and thought: I don’t have enough time for this. If so, then this episode is for you. Today’s we have Alexis Haselberger, time management and productivity coach, who will teach us that we do have time, much more than what we think, we just need to learn how to be more efficient. It’s all about developing a strategy that works for us and he...2021-04-1520 min