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Larisa Walega

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Social Geek
Social GeekOne On One with Larisa WalegaWe’re continuing our series of one-on-one talks with this year’s Social Geek Franchise Thought Leadership Award winners. Larisa Walega, CGO of Ziebart International and a member of the IFA Board of Directors, is here to share what she sees happening right now in Franchising. We dive deep into: The rise of the Chief GROWTH Officer Her journey into – and discovery of – Franchising AI & tech for franchise growth Building on customer experiences over services And the continued growth and evolution of the IFA Women’s Franchis...
2026-04-2829 minHer Success
Her SuccessHer Success with Larisa Walega and Ali KrausWelcome to Season Seven of Her Success, the podcast that celebrates the stories of female franchise leaders brought to you by The Women's Franchise Committee of the International Franchise Association. Today the committee's leadership team gives a preview of the 2026 Annual Leadership Conference happening Monday February 23rd during the IFA Annaul Convention in Las Vegas. Join WFC Chair Larisa Walega of Ziebart International and new incoming WFC Chair Ali Kraus of Benetrends as they discuss the ALC event and the mission of the Women's Franchise Committee with today's guest host, Jack Monson. Special...
2026-01-0510 minSocial Geek
Social GeekNew Year's Special: Franchise GoalsHappy New Year, Geeks! And welcome to Year 17 of Social Geek Podcast and our New Year’s Day Special. We’ve got 26 Franchise Pros sharing their goals for ‘26: Heather McLeod Ricky Richardson Susan Beth Jania Bailey John Hayes Kris Stuart Emily George Paul Segreto Lauren Fernandez Brent Greenwood Edith Wiseman Jerry Akers Robert Mitchell Martha Tomas Flynn Gabby Wong Richie Huffman Jennif...
2026-01-011h 44FORDIFY LIVE: The Business Growth Show with Ford Saeks
FORDIFY LIVE: The Business Growth Show with Ford SaeksS1Ep246 Leading with a Growth Mindset in Franchising with Larisa WalegaLeading with a growth mindset isn't just a buzzword—it's a transformative approach that defines how businesses adapt, innovate, and thrive in competitive markets. For Larisa Walega, Chief Growth Officer at Ziebart, this mindset has been the foundation of a remarkable career and a driving force behind the evolution of a 65-year-old global brand. Ziebart is a name many associate with automotive protection, but under Larisa's leadership, the brand has become much more. Today, it operates in 37 countries with over 400 locations, serving millions of customers worldwide. That level of scale doesn't happen by chance. It's the result of...
2025-09-0438 minHer Success
Her SuccessBringing Strengths to the Table Without ConformingIn this episode of the IFA Women's Franchise Committee Podcast: Her Success, host Larisa Walega, Chief Growth Officer at Ziebart and Chair of the IFA Women's Franchise Committee, sits down with Shana Krisan, Chief Marketing Officer of Goldfish Swim School. A marketing powerhouse in franchising, Shana shares her journey from agency life to franchise leadership, offering invaluable insights on overcoming challenges, embracing authenticity, and empowering teams.
2025-05-0719 minHer Success
Her SuccessEpisode 53: Inside the ALC: The Power of Five with Larisa Walega & Ali KrausIn this episode of the Her Success Podcast, Larisa Walega, Chair of the Women's Franchise Committee, and Ali Kraus, Co-Chair, dive into all things ALC (Annual Leadership Conference). From the inspiration behind the "Power of Five" theme to the incredible lineup of speakers and events, they share what makes this conference a must-attend for franchising professionals. Whether you're a seasoned leader or new to the franchise world, discover why this year's ALC is an event you can't afford to miss.
2025-01-1311 minHer Success
Her SuccessEpisode 51: Her Success with Robin GagnonIn this engaging episode of the IFA Women’s Franchise Committee Her Success Podcast, Larisa Walega, Chief Growth Officer at Ziebart and Chair of the Women’s Franchise Committee, sits down with Robin Gagnon, founder and CEO of We Sell Restaurants and Vice Chair of the IFA Franchisor Forum. Together, they dive into Robin’s journey of launching We Sell Restaurants, her path from a career in corporate marketing to building a thriving franchise dedicated to restaurant sales, and her experiences as a pioneering female leader. Robin shares how faith and courage shaped her business mindse...
2024-12-0924 minHer Success
Her SuccessEpisode 46: Her Success with Meghan PfenningerIn this inspiring episode of "Her Success," Larisa Walega, Chair of the Women’s Franchise Committee, sits down with Meghan Pfenninger of the Mattiacio Group, a multi-store Ziebart franchisee. Meghan shares her unique path from nursing to the automotive franchising world, the challenges of working alongside family, and her passion for creating growth opportunities within her organization. Tune in to hear Meghan's insights on leadership, work-life integration, and the importance of taking risks in business.Special Guest: Meghan Pfenninger.
2024-08-2235 minThe CMO Suite Hosted By Sean Halter
The CMO Suite Hosted By Sean HalterFeaturing: Larisa Walega, SVP&Chief Growth Officer at Ziebart International on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.Featuring: Larisa Walega, SVP&Chief Growth Officer at Ziebart International on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.
2024-07-2330 minSocial Geek
Social GeekLIVE at IFE 2024 Part 2Record live in New York City at the International Franchise Expo, it’s part 2 in our series of Franchise Thought Leaders discussing…franchise thought leaders.  We’ve got a packed line up of franchisors sharing … Who inspires them and who do they follow? Joining us in part 2: Larisa Walega, Ziebart International Eric O’Connor, World Gym International Suat Gokmen, Funbox Hair Parra, Captain D’s Dr John Hayes, Titus Center for Franchising   Thanks for your ongoing support Northeast Color, AnswerConnect, CareerPlug, and Hughes.  And than...
2024-06-1152 minFranchisor Hot Seat
Franchisor Hot SeatZiebart Franchise | Automotive Franchise | Larisa WalegaMeet Larisa Walega VP of Marketing for Ziebart (/larisawalega) What is Ziebart? Ziebart's focus on automotive appearance and protection provides a profitable niche with services such as detailing, paint correction and protection, window tint, Rhino-Linings® Sprayed-On Bedliner, corrosion protection, and a variety of enhancements for vehicles after purchase.
2023-11-0122 minSocial Geek
Social GeekJust Jania with Robin Gagnon and Larisa WalegaWelcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet. Robin Gagnon of We Sell Restaurants and Larisa Walega of Ziebart International join Jania to discuss The IFA’s Women’s Franchise Committee involvement in mentoring, coaching, and supporting women in franchising.  
2023-05-2520 minThe Multi-Location Marketing Leader
The Multi-Location Marketing LeaderLarisa Walega from Ziebart on Creating and Implementing Customer JourneysLarisa Walega is the VP of Marketing at Ziebart, one of the oldest franchise concepts in the world which specializes in the automotive industry and has over 400 locations in 37 countries. In this episode of The Art of Franchise Marketing, Larisa shares how her team meets the needs of their customers — employees, franchisees, and service users — through various marketing initiatives. In addition, our host Madeleine Park dedicates one part of the conversation to customer journey management, where Larisa explains how they approach its creation and implementation and emphasizes the importance of research. 
2023-01-3043 minDynamic Disruption
Dynamic DisruptionLimitless Leaders: Part VIIIWhat makes a great leader? It's the way they inspire, advise, and rally for others. At the first ever Franchise Customer Experience Conference, we asked top industry leaders to tell us about their brand, how they connect with customers, and what's ahead. Limitless Leaders in this episode include Ericka Garza, President of Au Bon Pain, Nicole Salla, CMO of Kiddie Academy, Brittany Graff, Senior Director of Marketing for Painting With A Twist, Rob Krohn, VP of Marketing for Epcon Communities, Larisa Walega, VP of Marketing of Ziebart, Jason Greenwood, CMO of The Joint Chiropractic, and Vanessa Conde, SVP of...
2022-07-2724 minWhat\'s Your F\'ing Business?®
What's Your F'ing Business?®Ziebart International - Larisa WalegaA franchise system over 50 years old and one of the first 100 brands in the IFA,  Ziebart International, continues  to grow and evolve.  How?  By always thinking of the franchisees, employees and customers and using influence to communicate, collaborate and celebrate.  Listen to Vice President, Marketing, Larisa Walega talk about her personal development journey and how the brand has influenced her and the brand.We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
2022-07-1143 minSocial Geek
Social GeekMarketing to 3 Customer Groups with Larisa WalegaLarisa Walega is the VP of Marketing at Ziebart International. She joins the show today to share strategies for communicating with 3 very different customer groups within any Franchise system. We also discuss Ziebart's success with Social Media ads for franchise recruitment which lead to last week's Star Award at FLDC from Franchise Update Media!   Thanks Consumer Fusion, AnswerConnect, and Oneupweb.
2021-10-2930 minSocial Geek
Social GeekFranchise News Podcast 6.30.2021The Franchise News Podcast for Wednesday, June 30, 2021.   Pictured: Mishka, winner of the #CoPilotPets contest from Pet Supplies Plus and Ziebart. In the news this week: Fat Brands, Fatburger, Hurricane Grill & Wings Global Franchise Group, Great American Cookies, Hotdog on a Stick Propelled Brands, FASTSIGNS, NerdsToGo, Catherine Monson Suite Management Franchising  BBQ Holdings, Famous Dave's, Granite City  P.F. Chang's, Damola Adamolekun Cousins Subs, Justin McCoy Milwaukee Bucks Ziebart, Larisa Walega International Franchise Expo, She...
2021-06-3005 minThe Multi-Location Marketing Leader
The Multi-Location Marketing LeaderLarisa Walega on Building Data-Driven Customer Journeys as a Franchise Marketing LeaderAs Larisa Walega, VP of Marketing at Ziebart International, shares in this episode, marketing leadership is about helping your employees become great marketers, and marketing is about connecting with your customers. Learn how data, technology, and people-centricity work together to create customer journeys that build consumer loyalty—and happy marketing teams.
2021-05-2738 minThe WHY MARKETING Podcast
The WHY MARKETING PodcastLarisa Walega (Ziebart) | Insight Driven MarketingLarisa Walega is the VP of Marketing of Ziebart International Corporation, where she is responsible for brand management and marketing strategic development, as well as implementation of all franchise development and consumer marketing initiatives designed to drive growth through the franchise network.  Larisa leads an integrated in-house marketing team that provides leadership and support across the entire Ziebart customer journey. Larisa holds a Bachelor’s degree from Adrian College, is a Certified Franchise Executive (CFE) and sits on the International Franchise Association’s (IFA) Women’s Franchise Committee and the Auto Care Associations’ Marketing and Communications Committee....
2021-03-3135 minSocial Geek
Social GeekFranchising and Content Marketing: Larisa WalegaLarisa Walega is the VP of Marketing of Ziebart and joins the show to share how the brand and its franchisees successfully repositioned in 2020, shared helpful information & content, and set up a growth plan for next year.  Larisa also shares other trends she’s seeing in the automotive aftermarket area, legacy brand marketing, and franchising including refreshing your personas post-covid!     Thanks Citrin Cooperman, Suttle-Straus, and Social Joey.
2020-12-1528 minSocial Geek
Social GeekFranchise News Podcast 11.11.2020The Franchise News Podcast for Wednesday, November 11, 2020.   In the news this week: VetFran Authority Brands, STOP Restoration Premium Service Brands, Rubbish Works, Samantha Lin Pet Suppliers Plus, Chris Rowland Assisted Living Locators, Angela Olea Ziebart, Larisa Walega Noodles & Company, John Ramsay Your Pie, Mike Tillis, Kevin Altman Spray-Net, Jennifer Robinson IFA Women's Franchise Network of NY / NJ Webinar Citrin Cooperman, Kimberly Kraemer The Franchise Show OneBiggIslandInSpace, Bob Fish
2020-11-1105 minSocial Geek
Social GeekFranchise News Podcast 6.17.2020The Franchise News Podcast for Wednesday, June 17, 2020.             In the news this week:​ International Franchise Association, Matt Haller Loyalty Brands, Loyalty Business Services, Steve Rafsky LYNX Franchising, FRSTeam, Russ Reynolds Interim Healthcare, Jennifer Sheets Ace Hardware, John Venhuizen School of Rock, Rob Price Green Home Solutions, Jeff Panella Hungry Howie's Pizza, Tonya Michael Ziebart, Brian Jackman, Larisa Walega, Jason Theisen Donatos Pizza, Carol Pasquariello ShelfGen...
2020-06-1706 minModrn Business
Modrn BusinessLarisa Walega & Amanda House on Ziebart's Rapid US GrowthFinishing out a long day of travel, the gang sits down for a great interview with Ziebart Director of Marketing, Larisa Walega and their Senior Franchise Development Manager, Amanda House. In this interview, we talk through some new initiatives on the horizon for the brand, their plans for continued growth domestically/internationally and their “ideal franchise candidate” profile! SPONSORS: SCORPION INTERNET MARKETING www.Scorpion.co/mb Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue. As a marketing partner, Scorpion assists franchises in the mana...
2019-11-0746 min