Shows
Salon Owners CollectiveA Year in Review: My Best Advice from 20252025 delivered some of the most defining lessons for Salon Owners.
You’ll hear the real talk that shifted owners from overwhelmed to empowered, from reactive to proactive, and from busy to intentional.
Because something interesting happened this year.
Across hundreds of salons, we kept seeing the same pattern play out…
Some CEOs grew fast, confidently, almost effortlessly.
Others stayed stuck - even though they were working just as hard.
And most Salon Owners didn’t notice it until the impact was already showing up in their team, their time, or their bank account.
So what was the difference?
Tune i...
2025-12-2817 minSalon Owners CollectiveChoose a Salon Rest Over BurnoutYou give your team everything. You squeeze in one more client. You answer messages at night. You are the first to sacrifice your own time and the last one to stop thinking about the business.
But your salon doesn’t just need your effort - it needs your energy.
In this week’s episode, Joel unpacks why being the most exhausted, most available, most "plugged in" person in the room - is exactly what is keeping you stuck.
Deep down you know you cannot keep leading like this… So this episode is your strategic reset to return...
2025-12-2149 minSalon Owners Collective3 Harsh Truths in 2026 – Your Salon Cannot IgnoreThe salon industry is splitting in two. And the gap will only get bigger in 2026.
On one side, you have Salon Owners stuck in the weeds, exhausted, overthinking every move, hoping “next year” will be different.
On the other side, you have Salon CEOs who are quietly installing systems, building strong teams, and creating real freedom and profit.
And it all comes down to just 3 core truths that almost every salon owner overlooks… until it’s too late. Get clear on exactly what they are in this week’s episode with Larissa and Joel.
3 reasons to...
2025-12-1424 minSalon Owners CollectiveThe Salon Industry Has Changed. 3 Pillars to Master in 2026Our industry has changed more in the last five years than anyone expected - and 2026 is shaping up to be the year that separates the exhausted salon owner from the empowered Salon CEO.
In this episode, Larissa breaks down the three pillars every salon must strengthen if you want to grow profitably, lead with confidence and build a team who can truly perform.
You’ll hear what’s been happening in the industry, what’s coming next, and how salons can finally step out of the “busy but broke” cycle.
3 Reasons to Listen:
Uncover the real re...
2025-12-0717 minSalon Owners CollectiveLosing Faith in Your Team? Try This Before It’s Too LateIf your team “just don’t care” anymore… You need to try this before it’s too late. Larissa and Joel get real about extreme ownership and the leadership shift that reignites a flat team.
We’ll show you how to stack simple systems so motivation stops being the bottleneck, and why a relentless season might be the move that changes everything. Real salon owner stories, clear steps, and the mindset that powers million-dollar salons.
3 reasons to listen:
You want your team to care again.You’re ready to inspire (and pay) top performers their worth- while still incre...
2025-10-1926 minSalon Owners CollectiveDon’t Pick the Wrong Manager. Here’s HowFreedom. Balance. Profit. That’s what you dreamed of when you started your salon… not 60-hour weeks and constant chaos.
If your salon can’t function without you, it’s not because you’re doing something wrong- it’s because you’re missing the leadership support your business needs.
In this episode, Larissa dives into why hiring and training a Salon manager isn’t just about delegation- it’s about building stability, freedom, and profit that lasts.
Learn how to know if your salon is ready for a manager, the exact 5-step process to hire one right, and how to build a power...
2025-10-1221 minSalon Owners CollectiveHow Ben Doubled Revenue Without Doubling His TeamWhen Salon Owner Ben Oxlade took over his family salon, he inherited more than just a business - he inherited the overwhelm, the burnout, and the belief that working harder behind the chair was the only way to survive.
Fast forward 18 months, and Ben has completely rewritten that story. He has nearly doubled his salon’s revenue without doubling his team, built managers who he can trust, and stepped off the salon floor to reclaim his freedom.
In this episode, Ben shares the pivotal strategies and mindset shifts that turned his salon around - and how he’s...
2025-10-0530 minSalon Owners CollectiveDoes Your Salon Actually Need a Manager?Are you paying for a salon manager but still doing their jobs & tasks, yourself?
Most salon owners- even the best ones- make the same mistakes when choosing or hiring and leading managers. These mistakes quietly drain sanity, profit, weaken culture, and keep you stuck in the weeds.
In this episode, Larissa and Joel unpack the costly mistakes salon owners make with managers and show you exactly what to do instead. You’ll discover the difference, how to create role clarity, and why over-communication is your secret weapon.
If you’re ready to stop paying for mistakes and start building a mana...
2025-09-2818 minSalon Owners CollectiveThe Hidden Roadblocks Stopping Your Salon’s GrowthAre you or your team the reason your salon isn’t growing?
In this episode of the Salon Owners Collective Podcast, Larissa unpacks the 3 biggest roadblocks that stop salons from scaling- and the one powerful strategy that can help you break free and unlock unstoppable growth.
If you’ve ever felt resentful being stuck on the floor, worried about your top stylist planning their exit, or frustrated by clients not returning, this conversation will show you a new way forward.
You’ll discover how to:
✅ Recognise if YOU are the bottleneck in your business
✅ Spot when your team has flatlined and w...
2025-08-2418 minSalon Owners CollectiveWhy Your Team Look at You SidewaysSick days. Gossip. Disengagement.
They’re not the root problem - they’re a symptom of a bigger leadership gap.
In this episode, Larissa Macleman and Coach Joel Bouzaid break down why your team might be quietly side-eyeing you, what they’re waiting for you to do, and how to reset your culture without endless “hard” conversations.
We’ll cover how to spot the real cause of draining team behavior, stop tolerating what’s holding you back, and lead your salon with clarity, confidence, and purpose.
3 Reasons You Should Listen to This Episode:
Learn why “sickies” and...
2025-08-1717 minSalon Owners CollectiveTorn Between Selling or Scaling? This Is the Conversation You Need to HearShould I sell my salon… or step up and scale?
It’s one of the hardest decisions a salon owner can face.
Larissa Macleman is joined by Coach Joel Bouziad to discuss the widening gap in the salon industry- between those thriving: growing, hiring, and opening second locations… and those quietly closing their doors.
If you’re feeling overwhelmed, stuck, or just unsure of your next move- this episode is here to help you make an empowered decision.
We’ll dive into:
The #1 Killer of Momentum
The real reasons salon owners walk away
How...
2025-07-2727 minSalon Owners CollectiveWhy Your Million-Dollar Breakthrough Isn’t Behind the ChairFeeling like you’re chasing your business instead of leading it?
Larissa Macleman shares why stepping away isn’t a luxury. It’s a necessity. Discover why white space is where million-dollar moves are made, and how to finally create the clarity and strategy your salon needs to grow beyond chaos.
You'll also get an exclusive sneak peek into our invite-only retreat in Fiji: Fast Track to Your Next Million.
This episode is a MUST for any salon owner ready to stop doing and start leading.
🎧 Hit play now and start thinking like a true CEO.
2025-07-2020 minSalon Owners CollectiveTurn Apprentices Into Profit Machines- Fast!Hiring apprentices is exciting- but only if they become valuable team members. So how do you spot a superstar junior early, and train them to be profitable- fast?
In this episode, Larissa chats with apprentice expert Amanda Tonge. Together, they uncover what makes a high-performing apprentice, how to structure your training for success, and how to get your juniors bringing in income from day one.
Tune in to discover:
• What behaviours signal a great apprentice early on
• Amanda’s favourite methods for income-generating junior services
• How to structure your team to actually support growth and training
• Why most salons fail at trainin...
2025-07-0629 minSalon Owners CollectiveBuy Back Your Time The CEO Shift You’ve Been AvoidingIf your calendar is maxed out, you're serving clients all week, and you feel chained to your business... it’s time to buy back your time.
In this episode, Larissa Macleman shares how to shift into the CEO seat, reclaim your time, and build a million-dollar business without burnout.
You’ll learn:
What your time is worth
The strategic difference between $300K and $1M salons
The real data on how time spent “on the floor” impacts your salon revenue
It’s time to stop doing it all and start doing what matters.
3 Reasons to Listen:
R...
2025-06-2217 minSalon Owners CollectiveHow to Navigate Power Struggles with Top PerformersWhen Your Top Performer Becomes the Problem
Ever had a top performer slowly morph into your biggest team challenge? In this episode, Larissa Macleman shares how to navigate tricky power dynamics without losing your best team member.
You’ll learn:
Why high performers can become disruptive
How to redirect their energy without confrontation
The best method to deliver feedback that sticks
How to protect your salon’s culture
If one team member is dominating the salon’s energy, it’s time to lead smarter- not shrink.
3 Reasons to Listen:
Learn ho...
2025-06-0814 minSalon Owners CollectiveSalon SOS : Stuck, Static, and Struggling to GrowIn this episode, Larissa Macleman is joined by Joel Bouziad to explore the ONE Queen Move salon owners must make to get unstuck- whether you’re facing decline, stuck in stagnation, or overwhelmed by growth.
Discover why incremental tweaks won’t cut it anymore, and how to identify and make your next strategic move that aligns with the modern salon landscape (and where clients + teams are heading in 2025 and beyond).
You’ll learn:
Why “holding on” is holding you back
The dangers of being stuck in outdated business models
The transformational impact of a lean & luxury salon strategy
🎧 Tune i...
2025-06-0123 minSalon Owners CollectiveFrom Avoidance to Action: How to Lead When It’s UncomfortableDo you find yourself avoiding “hard conversations” in your salon?
In this episode, Salon Owners Collective founder Larissa Macleman is joined by Dee Lang for a game-changing discussion on why salon leaders often get stuck- and how to reframe conflict.
Discover:
What’s really stopping you from taking action
The shift that makes tough conversations feel easier
How to create a positive conflict management culture in your salon
If you’ve ever felt overwhelmed by leadership or struggled to step into your CEO role, this episode will leave you inspired and ready to...
2025-05-2535 minSalon Owners CollectiveWhy Your Salon Feels Stuck- And How to Fill Your Books FastAre you tired of discounting, hustling, and posting endlessly without real results?
In this episode, Larissa Macleman reveals the truth behind why salon bookings are unpredictable—and what you can do to build consistent demand, attract ideal clients, and fill your books without chaos.
Discover the exact “Fill Your Books Formula” that top-performing salons use to create high-converting offers and market them strategically.
You’ll walk away with a step-by-step breakdown for creating magnetic offers, increasing bookings, and ditching the marketing overwhelm.
3 Reasons to Listen:
Learn the 6 key ingredients of a high-converting salon offer
Stop cha...
2025-05-1821 minSalon Owners CollectiveCEO by Day, Mum by Night: 9 Powerful Life Hacks to Manage BothIn this episode, Larissa Macleman dives into the real talk: balancing the demands of being a Salon CEO and raising a family.
She shares 9 powerful life hacks for thriving in both roles- without the guilt, chaos, or burnout.
Get ready to master boundaries, reset your energy, and work smarter- not harder.
✨ Topics we cover:
The $25/hour vs $100/hour mindset shift
How to automate, delegate, and delete tasks
Why good enough is good enough for growth
How a simple reset ritual can save your sanity
🎧 Tune in now and discover the small shifts that lead t...
2025-05-0424 minSalon Owners CollectiveThe Storm Is Here: Why Salons Are Struggling & What to Do About ItAre you stuck in chaos while others seem to be soaring?
You’re not alone. In this powerful episode, Larissa and Joel dive into what’s really going on behind the scenes of salon overwhelm—and how to rise above it using the powerful CALM method.
Discover why your decisions feel riskier than ever, why your team might be wobbling, and most importantly, how to take back control and thrive in today’s unpredictable landscape.
Inside this episode:
What VUCA means (and why you’re living it)
The mindset shift that trans...
2025-04-2741 minSalon Owners Collective“I Love Doing Hair… But I’m Done”– 4 Signs to Step Away From the Chair“I Love Hair… But I Think I’m Done” – The Hidden Truth About Stepping Away From the Chair
In this episode, Larissa dives deep into the emotional and strategic journey of letting go of the chair and becoming the CEO your business needs. If you’re a salon owner stuck in the weeds, feeling stretched, or unsure how to let go without losing the love—you need to hear this.
Discover:
The 4 signs you’re ready to stop taking clients
How to replace yourself (without the guilt)
Why stepping back is the most powerful move you can make
2025-04-2020 minSalon Owners CollectiveWhy Your Team Feels “Off” (And What To Do About It)You’re showing up, doing your best… but your team? Something just feels off.
In this episode, Salon Owners Collective Coach Joel Bouzaid dives deep into the invisible force that shapes your salon’s success—your team culture. If your once high-performing team feels disconnected, unmotivated, or a little “meh”, this is for you.
🔎 You’ll uncover:
The REAL reason your team vibe feels fractured (hint: it’s not just them)
How to lead your team without draining yourself
The difference between confused and clean communication
Our powerful 1:1 method to boost performance
How to reconnect your team...
2025-04-1332 minSalon Owners CollectiveSuccess Isn’t a Secret—It’s Rented DailySuccess Isn’t a Secret—It’s Rented Daily
In this week’s episode, I sit down with award-winning stylist and salon CEO Sam James, who gives us the full backstage pass to her winning moment—and the 13 years it took to get there.
Sam opens up about the real behind-the-scenes of success: the failed attempts, the evolving team, the culture she built, and the leadership mindset that changed everything.
If you’re a salon owner chasing next-level growth, this conversation is your reminder that success doesn’t come from luck—it comes from relentless clari...
2025-04-0621 minSalon Owners Collective2025 Will Make or Break Your SalonIt’s time to get on the Fast-Track…
2025 is bringing a big change to our industry! If you don’t get on board and adopt new technology, have a clear vision and act with precision then you will be left behind. The gap between Salon’s that are struggling and Salon’s that are thriving on the Fast-Track will get bigger.
It’s up to you to decide if you want your Salon to thrive or not!
I know what you’re thinking, “Larissa, life is already fast enough… I don’t think I can go faster!”. But faster does not mean m...
2024-12-2819 minSalon Owners CollectiveMillion Dollar Mindset: 5 Lessons You Need to KnowI used to worry that people would judge me for being successful…
But over time, I learnt that it’s ok if people judge because money makes the world go around. I’m a big believer that profit is a choice. There are many decisions we make as a business owner that will ultimately impact whether or not we are profitable. And having a Million Dollar Mindset makes all the difference.
And to grow your Salon… you NEED to have a Million Dollar Mindset.
In the Salon Mastery Program, I like to say DTFW or Do The Fricken Work. Whi...
2024-10-0325 minSalon Owners CollectiveWhen Is the Right Time to Hire a New Team Member?If your Salon hits a growth ceiling… It's because of you!
Clients are coming in, your team is busy, you’re finally profitable but you’re not sure if you should jump and recruit a new team member before you need it. If you recruit team members too early, your growth might slow down and suddenly you can’t afford to pay them OR you recruit too late and your team feels overwhelmed and overworked… whilst trying to train someone new.
It takes 3 months to recruit and train someone…
So, in a perfect world, you would recruit someone 3 months before you need the...
2024-08-2421 minSalon Owners CollectiveHow to Master the Salon SprintHave you ever tried sprinting on a treadmill?Now, not just any treadmill… one where you’re sprinting but can’t slow down or stop? I know what you're thinking,”Larissa, there’s no way that is happening”. But, the truth is, whilst you may not be physically sprinting on a treadmill non-stop, there’s another treadmill you’re sprinting on right now. The treadmill of a Salon Owner! I’m talking long hours, seven days a week, struggling to fit in time with your family (let alone your friends) and you haven’t had ‘me’ time in what feels...
2024-06-2229 minSalon Owners CollectiveHow She Grew Her Salon to $1 MillionMy Salon just won’t grow…
Have you ever felt stuck in your Salon’s growth? You feel like you’re doing all the right things… you’re hiring rockstar stylists and therapists, you’re posting on social media, you’re hitting KPIs… but the needle just won’t move? So you begin to feel lost and not sure what to do next because you’re doing everything ‘right’, it’s just not working!
A Salon Owner recently said to me “Larissa, I thought I knew how to grow my business but since covid… I’ve been stuck at $500k! How do I grow?”. But, it’s important...
2024-06-1529 minSalon Owners CollectiveWhy Your Social Media Strategy Isn’t WorkingWhy are you only posting pictures of pretty hair colours or nice nails?
Gone are the days when social media was the window to your Salon. Now, social media is in the building! We use social media for everything, from attracting new clients to attracting new team members but sometimes… it doesn’t work.
But, no matter where you are in the world, social media can be a game changer for your Salon - you just need to know what to say!
Today’s episode of the Salon Owners Collective Podcast is Why Your Social Media Strategy Isn’t Working…
2024-02-1438 minSalon Owners Collective5 Questions You Need To Ask Your TeamWhat do you expect from me as your leader?
Trust me, this question is not as scary as it sounds… in fact, asking this question can help transform your team culture! When you ask these types of questions, you’re finding out how your team feels. You may learn what is or isn’t working and what they need from you.
Because you can’t build a WINNING culture when you don’t actually know how your team feels…
Today on the Salon Owners Collective Podcast, we’re giving you exclusive access to one of our Salon Mastery Intensive events from last year...
2024-01-2425 minSalon Owners Collective5 Meetings that Rule Them AllWe’re too busy, we all work different hours, I’m not sure what to talk about…
These are common feelings Salon Owners have when it comes to meetings. But what if I told you there were 5 different types of meetings you should be incorporating this year?
I know, 5 meetings sounds crazy! But you are not going to spend your life in meetings… if you plan them right. These 5 meetings will save you a lot of stress,
miscommunication and will even help with productivity…
This episode of the Salon Owners Collective podcast is a snippet of Larissa speaking at a Salon Owners...
2024-01-1119 minSalon Owners CollectiveSuccess, Failure and Starting Over - Lessons of a Salon OwnerRunning a Salon is hard. You’re juggling all of these balls and you feel like you can’t catch a break because if you do, all of the balls will hit the ground! And although there are times when we can add another ball without any problem, sometimes we just need to stop, pick the balls up and start again.
And that’s ok!
It can be scary going from lots of growth with a full appointment book to seeing the numbers and thinking ‘how am I supposed to pay my team’. But, you never know where the next opportunity l...
2024-01-0440 minSalon Owners Collective3 Things Salon Owners Should Be Focussed on in 2024Our team is leaving to go solo, profits are dropping, and we’ve hit the limit with pricing. We heard this a lot in 2023.
But remember, opportunity always comes out of crisis - and we’ve been through a lot as an industry (and the world) over the past few years.
2024 is a new chapter and a new opportunity for us to grow our Salon and make a killing in the industry.
You can have an incredible team, and great clients, get paid well, and do what you love, all whilst not overworking…
Although in this new chapter, a lot is changi...
2023-12-2829 minSalon Owners CollectiveThe Key to Leadership: Meetings, Power and Difficult ConversationsWe want to feel confident as the leader, and know how and when to have those hard conversations whilst also being able to have fun with your team.
But nobody tells you how to do it all, how to be the ‘fun’ boss whilst also being the boss that gets stuff done so wages can be paid and clients are happy - for a lot of Salon Owners, it’s something we just have to learn on the job…
But, it doesn’t have to be that hard.
You can do it all! You can know how to have those conversations...
2023-12-2132 minSalon Owners Collective5 Biggest Lessons of 2023Before we jump into 2024 and map out our goals and dreams, let's take a moment to stop and reflect on what an incredible year 2023 has been!
So it’s only fitting that we reflect on some of the conversations we’ve had over the last year on the Salon Owners Collective Podcast. We’ve done nearly 50 episodes, welcomed over 20 new guests onto the podcast and we’ve delved into some great topics this year.
But amongst all of the amazing conversations and lessons we’ve learnt, 5 stand out from the rest. These are conversations that not only I loved, but you guys real...
2023-12-1437 minSalon Owners Collective3 Ways AI CAN Help Your SalonTechnology can be scary for us to wrap our heads around - it’s always changing, there are a million updates, and it’s just not worth the stress!
But what if I told you that technology, more specifically AI, can actually save us a heck of a lot of time…
As Salon Owners, we often think we’re ‘not a computer guy’ we just want to help people look and feel their best and we do that with our hands (and our scissors and brushes and all the other tools we use).
But AI is one of the most powerful tools...
2023-12-0732 minSalon Owners Collective4 Revenue Building Tactics in 2024We’re in a recession! Clients aren’t coming in and the team isn't meeting their targets - we’ve heard this conversation a lot from Salon owners around the world.
But, what if I told you 4 revenue-building tactics for 2024 that can help your Salon beat the recession slump… starting with a winning culture.
The client wins when she gets what she wants, what she needs, and gets things she didn’t even know she needed - and when she wins, she comes back. Our team wins when they’re busy and meeting targets, when they’re winning, we’re also winning - c...
2023-11-3026 minSalon Owners CollectiveThe Secret to Increased Engagement, Efficiency and Exceptional Service in Your SalonEveryone’s talking about Employee Experience - but what does it actually mean?
Not too long ago, employee experience was a little-known concept - but post-pandemic, it has blown up as companies are discovering the untapped value and potential of exceptional employee experience design.
Basically, employee experience refers to the experience that your team members have working for you - what they like about working for you - and what they don’t like or would like to see changed or improved.
And the reason it's so important is that a great employee experience can improve recruitment, retention, engagement, and even...
2023-11-2331 minSalon Owners CollectiveHow to Optimise Your Appointment Book This Christmas (Without Burning Out Your Team)Why is it that every year without fail, every single client that you’ve ever looked after wants to book in with you in the 3 weeks before Christmas? With less than 7 weeks until Christmas, you might be starting to feel a little anxious about the madness that awaits, the late nights, skipped lunch breaks, and the pressure to squeeze in just one more client. You know you should be optimising on the gold rush that is the silly season and making hay while the sun shines - but you also need to protect the well-being of y...
2023-11-0135 minSalon Owners Collective3 Secrets to Becoming The Salon CEOWhat does it really mean to be a Salon CEO? This is a question that I personally spent the best part of 20 years working my way through when I owned my own Salon. And ultimately I landed on this: being a Salon CEO means taking control of both your business so that it facilitates your life and the life you’re working towards. Because as you’ve heard me say time and again we work to live we DO NOT live to work. It’s the very thing that possessed you to open your own Salon in...
2023-09-1039 min
Cutting Through The NoiseEpisode Eleven: Larissa MaclemanIn this episode, Hayley Mears chats to Larissa Maclemon from Salon Owners Collective on her view of the industry as a salon growth expert. They go deep into the current economic market and how the role of salon ownership has changed and shifted into something new. Larrisa offers her news on the future of the industry along with her vision for tech and future digitisation in the salon space. You can find more about Larissa and Salon Owners Collective here:Website - https://salonownerscollective.com/Instagram Handle - @salonownerscollective Facebook - Salon Owners Collective Facebook Group - Profitable & Successful Salon...
2023-05-0439 minSalon Owners CollectiveAchieving a Work/Life Balance Without Sacrificing IncomeFor many Salon Owners, running a Salon is like having a baby that constantly needs feeding and nurturing.
But how great would it be to have a solution to keeping your business alive, without it being centred all around YOU?! Without YOU being the one that has to ‘nurse it’, ‘watch it’ and ‘be there’ 24/7.
Something that you knew could (sustainably) allow you to go from working 40 hours a week on the floor to actually spending more time with your family.
Like, genuinely have time for the things you love outside your business..
But what happens is that Salon Owners, especially wom...
2023-03-2937 minSalon Owners CollectiveThe Best Advice for Salon Owners With Low-Performing TeamsIn every Salon, even your best-performing team member can go rogue from time to time.
As a result, keeping your team motivated and their sales up feels like a full-time job!
You wish that:
Every team member was hitting their target consistently
Every team member was motivated by the KPIs you set
Every team member cared about the salon’s growth as much as you do
But sometimes, when they’re hanging out in the back room, chatting, or on their phone, it feels like a losing battle…
In my experience, building a high-performing salon team is like building a high-p...
2023-03-2620 minSalon Owners CollectiveThe 5 Warning Signs That Your Employee is Leaving…When you have a team member resign, you’re often left blindsided, wondering how you didn’t see it coming…
You may feel totally overwhelmed, asking yourself a million questions and trying to figure out what went wrong. Was it your fault?
You have this dream of building an amazing team of ROCKSTARS, who believe in your Salon’s Mission and are on the journey with you. …all working towards the same collective goal.
And this prospect is exciting because, for the longest time, you dreamt of being the one calling the shots! So finally, it’s your turn to lead and ins...
2023-03-1523 minSalon Owners Collective“Help, I Can’t Attract Any New Salon Clients!”Raise your hand if you want to:
Have a consistent social media posting schedule that didn’t require too much time and effort
Consistently feel confident that what you post that is going to work, without paying someone to do it for you
Have your marketing efforts actually give you the results you are after, more followers, more engagement, and ultimately, more clients,
If you’re answering YES to any of the above, then you aren’t alone!
Because let’s be honest, social media marketing isn’t always as easy to juggle and navigate as busy salon owners, and what mak...
2023-03-0829 minSalon Owners Collective3 Steps to Build a Sales Culture in Your SalonEvery Salon Owner dreams of having an amazing team culture:
A culture where everyone gets along
Where people have clear sales targets
And are motivated to smash them
So the culture is positive… even without you there.
But all it takes is one bad apple on your team to ruin the whole apple cart… right?!
You know the one. They’re sitting out the back of the Salon, twiddling their thumbs when there are clients that need serving, they’re not hitting their targets, and it feels like an uphill battle trying to get them to do anything….
It’s causing the...
2023-03-0124 minSalon Owners CollectiveWhat’s Missing With The New Generation of Hair Stylists?Having a Salon team is like a catch-22.
Your team isn’t hitting their targets…but they want to earn more and work less.
Your team is amazing 90% of the time, but 10% of the time shite completely hits the fan and it feels like no one is getting along!
Your team says they want to move up the ladder…but they leave before they finish their apprenticeship!
Does this make them the enemy?
Many salon owners fall victim to this from time to time, believing it’s all the team’s fault. It’s easier to blame THEM for not performing ‘wel...
2023-02-2246 minSalon Owners CollectiveAre You Earning Less Than Your Employees?Answer this.
Is your Salon profitable?
Too often, I hear Salon Owners answer this question with a ‘no’.
Either you are paying your team first and not paying yourself enough, or WORSE not paying yourself at all…OR you are paying yourself a good wage, but your business isn’t profitable.
And this becomes stressful, right? Because you’re living week to week, always worrying about the business bringing in money. But this isn’t sustainable! If you simply wait for the profit to come, it never will.=
So this is a mistake I don’t want you to make.
Because if you don’t...
2023-02-1524 minSalon Owners CollectiveThe 3 Systems & Processes Every Salon Owner Needs to Set Them FreeYou opened your own Salon so that you could follow your own rules, right?
To create a life for yourself that allowed you to have freedom and security within your business so that you could do all the things that you wanted to:
Make it to your kids’ sports games, work the hours you want to, spend time with your family & friends, build a career that you are passionate about…
But how can you have freedom as a Salon CEO if YOU are the only thing that is holding the Salon together? Like without you, the Salon falls apart.
And this...
2023-02-0136 minSalon Owners CollectiveWhen to Give Your Team A Payrise (& When Not To)That awkward conversation…
You know the one, where the ONE team member, who hasn’t been hitting their sales targets, comes up to you and asks for a pay rise.
It can feel like a child throwing a tantrum in a candy store, you’ll give them the sweets just to keep them quiet because let’s face it, it’s easier and less “work” in the short term.
But this actually becomes a vicious cycle that I don’t want you getting into.
Instead, what you need is a system that recognizes success, celebrates and rewards those that are smashing their tar...
2023-01-2827 minSalon Owners CollectiveTurning Followers into Lifelong Salon ClientsYou don’t often get a second chance to make a first impression, especially in the Salon Industry.
In today’s online-dominated world, 95% of people who visit your website are new clients.
Yes, that’s right! NEW clients.
Potential new clients will stalk your Salon’s website and socials, forming an expectation of what they will get if they come to your Salon…will you live up to their expectations?
So how do you turn all that online activity into actual paying clients that LOVE what they see online and offline, and come back ag...
2023-01-2540 minSalon Owners CollectiveYour 9 Part Plan: Grow Your Salon Without Losing Freedom & SanityThe path to Salon success is not a straight one.
Take it from me.
Business is not a one-size fits all approach. Nobody gives you a handbook on how to grow your Salon overnight.
This means Salon Owners often end up winging it on their journey to success…throwing sh*t at the wall and seeing what sticks.
But when it comes to having confidence that the things you spend time on will work…and not wasting time implementing things that don’t move the business forward…
WINGING it can be a mistake. Who’s guilty?
I know I have been from tim...
2023-01-1828 minSalon Owners CollectiveMotivating Your Team Member Starts With ThisIt’s time to ditch the old way of how you lead your Salon team to succeed.
Ok, let me explain…
Too often, I see Salon Owners who constantly feel like they have to chase their team members up. Ugh, it’s exhausting, right?! You try to flag your team members down during a busy day in the Salon, doing what I call ‘hallway management’, simply because there’s no other time to check in!
I get it…leading and managing a growing team is sometimes tough.
Constantly trying to keep up with them, juggling team drama, bad behavior, underperformance, or worst of all…...
2023-01-1139 minSalon Owners CollectiveThe ‘Perfect’ Recipe for Transitioning From Stylist to CEO (Uncovered!)There is a fine line between having great technical skills and being a great business owner.
You start out as a stylist or therapist, you’re passionate about what you do, and you’re good at what you do. It’s enough to make you decide to open your own Salon.
But technical skill can only take you so far.
Because when you’re so good at serving clients, it often means clients only want you, which leaves you overbooked and overwhelmed.
You can’t do it all by yourself - so you grow a team.
But growth brings so many lessons...
2022-12-1925 minSalon Owners CollectiveNot “Just a Hairdresser” – Beating the Odds to Reach Salon MasteryBusiness Ownership can be lonely…and the reality is that your business can feel like it’s your entire life. Without it, who would you be?
You spend more hours in the day in your business than you see your partner, family, or friends. And whilst this is never the intention, you feel it’s just what has to happen to ensure everything gets done; putting out the team fires, the admin jobs, rebooking clients, marketing, cleaning, the list goes on!
Who else is going to do it like you can?
Then you get home at the end of a busy day...
2022-12-1726 minSalon Owners CollectiveA Strong Culture Isn’t Built Around DesperationAre you sometimes guilty of being a little desperate when it comes to your team?
Ok…hear me out.
It’s not easy to find team members in today’s climate, right? So you suddenly feel the need to put more focus on your existing team culture. Build a culture that is so strong no one wants to leave…
But a mistake I often see owners making every day is, instead of focusing on building a strong salon culture, they instead act out of panic and desperation when it comes to their team.
You feel the pressure from your team as you don’...
2022-12-1422 minSalon Owners Collective2022: The Year We Were Forced To Face Our New NormalYou’ve made it.
This last year is just about to be done and dusted. You have tackled all the highs and lows that have been thrown your way - so it’s time to celebrate!
We rode the wave of trying to manage a growing team, and navigating a shift in lifestyle demands as well as increased challenges in attracting & hiring new team members!
You were able to ditch the masks in the Salon and greet your clients and team as normal. Events and industry awards were able to be held, and so many Salon Owners were able to reconn...
2022-12-1249 min
Salon Owners Collective2022: The Year We Were Forced To Face Our New NormalYou’ve made it.
This last year is just about to be done and dusted. You have tackled all the highs and lows that have been thrown your way - so it’s time to celebrate!
We rode the wave of trying to manage a growing team, and navigating a shift in lifestyle demands as well as increased challenges in attracting & hiring new team members!
You were able to ditch the masks in the Salon and greet your clients and team as normal. Events and industry awards were able to be held, and so many Salon Owners were able to reconn...
2022-12-1249 minSalon Owners Collective3 Secrets to Increasing Your Team’s Sales PerformanceThe biggest mistake you can make as a Salon Owner is to assume your team knows how to sell.
After all, they are trained to do hair or beauty, right? Not how to be a salesperson and actually they often don’t want to be a salesperson.
So even when you have clients coming through the door, and you have a full team of stylists, you aren’t seeing the growth you had hoped for… and as the Salon Owner, you end up with the most sales, consistently rebooking clients, and keeping the business afloat.
But if all the pressure to make...
2022-12-0627 minSalon Owners CollectiveRevealed: The Greatest Challenge of a Salon CEOI often compare Salon ownership to an ongoing game of Tetris.
You’re always trying to move the pieces around: your team, your sales, and your clients, to make them fit perfectly together and win the game of mastering a successful business.
The challenge of this is that the pieces are always moving and are unpredictable (humans!!) and while the more experience you have in running a Salon, the more ‘in control’ things feel, there is still lots of uncertainty, you often wonder what will happen next…what move will you have to make….
It’s not often I get to introduce a...
2022-11-3031 minSalon Owners CollectiveCan Your Salon Really Grow by 100k Next Year?Want to know how 18 Salon Owners grew their income by $100k a year?
I’ll give you one clue, it ends with ditching the hustle culture!
Yes, I know it well.
As a Salon Owner, there’s an immense amount of pressure to ensure the business is profitable and is bringing money in through the door. You want to provide a completely personalized experience for every single client that visits your salon….. And this is more than just the hair service itself, right owners?!
… it’s everything from the way your team presents themselves, to the atmosphere, the pricing, the post-servic...
2022-11-2325 minSalon Owners CollectiveDreading Xmas in the Salon? 3 Hacks to Survive The Festive SeasonThere is ONE word that so many Salon & Spa Owners dread. Do you know what it is?
I know that when I owned my own Salon, I would cringe at the thought of this word…
CHRISTMAS!
Newsflash: it doesn’t have to be this way!
With Christmas RIGHT around the corner, it’s time to get on top of things NOW. This is the year to finally be able to actually enjoy the busy lead-up ‘til Christmas because you KNOW you’re on top of everything.
And there’s nothing worse than the feeling of being snowed under.
Luckily, I'm here to help y...
2022-11-1626 minSalon Owners Collective4 CEO Strategies to Stay Focused Towards Your Dream LifeDo you ever get the feeling that you haven’t quite yet reached your full potential as Salon CEO?
Things are ticking along, your Salon is growing, your team is happy, and business is “as expected,” yet you have this fire inside of you to keep going, to keep dreaming big.
Everyone has their own unique idea of what success looks like... for many owners, that could be purchasing another Salon, growing a large team, being able to take a holiday and your team thrive without you there…
So while everything is going 'fine' in your day-to-day life, there's this gnawing...
2022-11-0924 minSalon Owners CollectiveThe Biggest Mistake Salon Owners Make When Hiring an ApprenticeAre you ready to hire a Salon apprentice? Or more importantly, is your business ready?
Like, your Salon is so busy that you feel like you can’t catch a break. At peak times, your Senior stylists or therapists are booked up weeks in advance, and as a result, you have to turn away clients as you simply can’t fit them in…and that’s money walking out the door!
Hiring another Senior stylist to take the pressure off the rest of your team would be ideal…… but it feels near impossible right now! You put an ad out to grow your tea...
2022-11-0217 minSalon Owners CollectiveThe 1 Secret to Creating My Life of Freedom: Away From the SalonWhat does freedom mean to you?
Is it being able to spend time away from your Salon, and with your family? Being able to come and go as you please without feeling guilty? To not have any financial stress about whether the Salon is making ends meet?
For me, freedom is a choice. It’s a choice to be able to create your dream life, to choose when you work, who you work with and what your family time is like. It can also be freedom of your mind, to be able to switch off from your business when you nee...
2022-10-2631 minSalon Owners CollectiveMastering the Next Generation of Hair StylistsThe Hair & Beauty industry is forever evolving.
Between a new generation of stylists and lifestyle changes, social media taking over our lives & clients demanding more from a client experience, Salon Owners are left wondering what’s next.
It can feel like you’re a soldier going into battle, putting out fire after fire with your team,
Then when you get home from the salon, instead of switching off, you have to spend your limited spare time looking for new team members, creating short, entertaining videos to keep your brand relevant, and brainstorming ways to provide a seamless client experience,
It’s no won...
2022-10-1946 minSalon Owners CollectiveThe Hard Truth About Your Salon’s CultureAs a Salon Owner, it can be so easy to get sucked into what I call “shiny object syndrome”, especially when you first open your business…press pause on that team retreat for now!
You’re ready to hit the ground running, and do all the things you have always wanted to when stuck behind the chair working for someone else. You feel like a kid in a candy store, right?!!
But in my perspective, this can be a big mistake.
Less is always more, especially when you’re first starting out in Salon Ownership. It’s important to build strong foundat...
2022-10-1333 minSalon Owners CollectiveWhy a Good Team Member Stops PerformingIs this you?
Your current team doesn’t want to work Saturdays or late nights, and they aren’t hitting their targets, yet come to you asking for a pay rise… OMG are they serious?!
And when you try to hire someone new, it’s crickets! It seems like nobody wants to work these days…is this familiar?
So to make up for it, you have to pull the weight for your team… you’re putting in all the hours, saying yes to all the clients…you have a large team, and yet, your Salon still isn’t growing…
It always feels like 2...
2022-10-0616 minSalon Owners CollectiveCan’t Trust Your Salon Manager?Is your Salon Manager really helping the business move forward, or are they instead hindering the future success of the Salon?
As the Salon Owner, you already have too many tabs open.
You’re thinking about a million different things and you have a to-do list that is never-ending. Your role is to lead your business and ensure that it continues to grow, which is why you need a right-hand man, or what we, in this industry, call a Salon Manager.
When hiring a salon manager, the goal is to find someone to manage the hustle of daily oper...
2022-09-2829 minSalon Owners CollectiveYour Salon Is Not as Irreplaceable as You ThinkWhat do you want your Salon to be known for?
Why should a client choose your Salon over the one down the road?
These are the questions you need to ask yourself if you want to stand out from the rest and ensure clients choose YOU and always return…
After all, we all BASICALLY offer the same thing, right?!
Thinking back to my early Salon days, I remember sometimes feeling like I had to do all the things and serve all the clients to ensure they had nothing short of the best experience.,After all, I had 7 salons within walking dista...
2022-09-2235 minSalon Owners CollectiveWork Less & Make More – Becoming a “Smart” Salon CEOHave you ever felt like: You’re working yourself to the bone: You’re busier than ever with clients, plus managing an ever-evolving team...
You’re hardly present with your family as work has taken over your brain space… but what makes it worse is you’re not growing.
But still, you end up saying YES all the time:
Like when a team member needs our help with something, we jump at the chance… because we don’t want to let them down
Or when a regular client wants to book with you when you’re ‘meant’ to be working ON the business (not in...
2022-09-1444 minSalon Owners CollectiveDoes Increasing Your Prices Make You a Better Salon Owner?Does self-doubt stop you from increasing your salon’s prices?
You know deep down you need to put your prices up, but the thought of asking your clients to spend more just feels so daunting.
What if they push back? What if they leave and never come back because they can’t afford your services? How will you equip the team to handle these objections… when you feel nervous about it yourself?
Honestly, if this is you, then know that you aren’t alone. I know this is a huge challenge for so many owners.
But in reality, this holds Salon Owners...
2022-09-0738 minSalon Owners CollectiveImposter Syndrome: Controlling the Voice Inside Your HeadHave you ever felt like you’re a wolf in sheep’s clothing?
You feel like you own a seemingly successful salon, with a great team and loyal clients... but you still experience waves of anxiety and loneliness that often roll through your mind. You begin to wonder: is this all too good to be true?
If you have experienced this, then you are not alone!
Imposter Syndrome affects 70% of humans, including myself! I faced many Imposter Syndrome moments in my career towards owning a million-dollar business and Salon. Sometimes feeling unsure how to overcome this feeling of doubt in my abil...
2022-08-3141 minSalon Owners CollectiveMotherhood & Salon Ownership: Is It Possible to Master Both?I see you…
You’re a Salon owner, but more importantly, a mother… trying to balance the juggle between spending too much time at work (away from your kids), and not having enough time to do all the things that you want to in your business.
Your Salon isn’t growing, because let’s face it, you barely have enough time in your day to touch your to-do list…, let alone work on moving the needle in your business. It feels like you’re stuck extinguishing little fires all day long!
And when you do find the space to work on these things...
2022-08-2439 minSalon Owners CollectiveIf You Want Your Salon Team to Stay, Do This…When it comes to your salon’s team culture, pretty much every salon owner wishes for two things:
You wish you had a salon culture that new team members were BEGGING to be part of--like, i’m talking knocking on your door!
You wish you had a salon culute that existing team members NEVER wanted to leave. After all, who doesn’t want to work for the A team?
But I know that sometimes this can feel out of your control. Like, it can be hard to manage a team with so many different personalities, right? HOWEVER, what if I told y...
2022-08-1835 minSalon Owners CollectiveThe 1 Leadership Mistake Every Salon Owner Should AvoidThe thought of your team leaving you for the Salon down the road is damn scary. Especially when you know it may be unlikely that you'll recruit someone new any time soon...
I’m pretty sure it’s every Salon owner’s worst nightmare… everyone leaving you, and you’re the one left to pick up the pieces.
Honestly, even with a team of 30, I still worried about this at times
So instead I focused on building a salon team culture that was so good, so irreplaceable, that my stylists would never want to leave.
Like, that’s the goal, right?
But wh...
2022-08-1018 minSalon Owners CollectiveHow to Triple Your Sales Without Employing Anyone NewSick of hearing your team say “same again jane?” with EVERY client?
The client just gets the bare minimum, and your team doesn’t think to take things further… The client only gets what they booked in for, not really actually NEED or what they didnt know, they always wanted
As a result:
Your team aren’t meeting sales targets of 3.5 x their wages
They’re not making ends meet... So neither are you.
And then they come to you, asking for a pay rise…….
OMG, don’t they get it?!
I know how frustrating this can be, and it’s a challenge so man...
2022-08-0434 minSalon Owners CollectiveWhat I Wish I Knew Before Opening a Second SalonAre you making the right decision?
You’ve finally nailed the perfect recipe for a great team, loyal clients, and systems and processes that make your life as the Salon Owner easier, so now you’re thinking “what next?”.
The creative entrepreneur inside of you is left wanting more (hello shiny objects!) which for a lot of Salon Owners, including myself, can lead to us doing crazy things like opening a second Salon.
After all, surely it’s just taking what you have working already and multiplying it all by two, right?
Well, it’s actually not always that simple…
I want to introduce...
2022-07-2827 minSalon Owners CollectiveCreating Healthy Boundaries to Stop People PleasingDo you find yourself saying YES to things that you would rather be saying NO to?
I used to be guilty of this myself. That’s right, I’m a recovering YES-aholic!
Like, it’s a fact…
As salon owners and creative entrepreneurs (and women in particular), we try to do it all.
In fact, we overdo it more than we’d care to admit. Often without even realising, we spend so much of our energy trying to please everyone, saying yes to everything that comes our way, and constantly putting ourselves last to ensure our teams, our partners, and our family a...
2022-07-2131 minSalon Owners CollectiveWhat You ACTUALLY Need to Be Posting On Social MediaDo you find it tricky to keep up with social media?
You know you have to do it, but you often don’t have the time, nor the energy to really put effort into it and prioritise it.
As a result, you can end up posting the bare minimum just to keep things ‘ticking along’. Hair transformation photo after hair transformation photo, before and afters of your team’s latest blonde transformation… you know the one!
After all, it’s just taking one more thing off your busy to-do list. And honestly, kudos to you for getting it done when you can.
Bu...
2022-07-1431 minSalon Owners CollectiveThe Salon Lifestyle Effect: “No Saturdays, No Late Nights Say What?!”The Hair & Beauty Industry has had an undeniably huge shake up!
Salons that were once thriving and growing are having to adjust considerably to suit the new industry climate… the ‘lifestyle effect’ is at large and nobody wants to work late nights or Saturdays.
Your team is more demanding than ever and you’re worried that if you don’t meet their demands, they’ll leave. But then if you do give in, you’ll end up back on the floor 50+ hours a week… and you’ll be left feeling resentful!
Sure, they can have the lifestyle they want, but does yours have to s...
2022-07-0341 minSalon Owners CollectiveSaying Goodbye to ‘Hustle Culture’ (And Why You Should, Too)It’s time to ditch the old way of working in the Salon…
And no, I’m not talking about perms and chunky highlights…
I’m talking about ditching the grind of working LOOOONG tedious hours in the Salon.
I’m talking about saying goodbye to the 'hustle mindset’ that can creep up when running a business…
If you are constantly feeling unfulfilled even when you reach success, or like you constantly have to work harder and do more to be successful, then listen up…
This is something I see all the time with Salon Owners (and have experienced myself!). As creative entrepren...
2022-06-2930 minSalon Owners CollectiveFrom Full Time to Free Time: Transitioning off the Salon FloorDo you ever feel like your business is a ball and chain tied to your ankle? That without you, your business would just not be the same...
You ideally would love to step off the floor a little more and spend more time with your family or the other things in your life, but how can you do this without trusting in your team to keep things moving when you aren’t there…
How can you get this balance right between being away from your Salon whilst continuing to grow a thriving business?
I want to introduce Fallene Wells, owner of “Let...
2022-06-2126 minSalon Owners CollectiveWhat You’re Missing When It Comes to Client RetentionHave you ever wondered if there was an easier way to ensure clients always come back to the Salon?
It can be super frustrating, right? You stress the importance of rebooking to your team, but they fail to do so!
It feels like client relationships are made and efforts are made, but for what? To never see the client again?
As an owner, it’s so tiring when you’re not only managing the operations of the Salon and ensuring the business is profitable, but you feel like you have to constantly be on your team’s back about rebooking! You want...
2022-06-1525 minSalon Owners CollectiveHow to Break Through Self-Doubt as Salon CEOHave you ever had a defining moment in your Salon career where you knew you wanted to achieve more?
This may look like opening a Salon in a second location? Or taking on an educator or trainer role with a product company…
Whatever it may be, taking the next step in your journey isn’t always as easy as it sounds, right?
When presented with a new opportunity, you may feel hesitant about change, alone, and totally out of your depth to take the next step (hello, imposter syndrome!).
The fear starts to take over, and you start to question yourse...
2022-06-0832 minSalon Owners CollectiveBanish Bad Behaviour & Team Drama in 3 Simple StepsHave you ever had a BAD APPLE on your Salon team? That one person in your Salon or Spa's team who just can't seem to get it right...
And it starts to affect the rest of the team.
This person’s behaviour starts eating away at you, and you find yourself thinking about it all the time. Like in the middle of the night. It’s CONSTANTLY worrying you.
Chances are - if you have someone in mind right now... they're the bad apple.
I know how tricky it is when this situation arises. Drama stirs within the team, and any attem...
2022-06-0117 minSalon Owners CollectiveThe Salon Owner’s Guide to Saving Time & Increasing ProfitsI always say time is money in the Salon Industry.
But simultaneously, ‘time’ is the one thing we always feel like we don’t have enough of!
Do you ever wish you could just wave a magic wand and your profits would increase, without any additional output or time spent from you or your team?
Uh, hello! Sign me up…
Well, did you know, there is actually 1 secret trick to doing this… something so small that many salon owners don’t even think about. However, in the long run, this thing can be the difference between having a successful, profitable, and growing Sal...
2022-05-2527 minSalon Owners CollectiveCan Your Salon Survive Without You?Are you tired of being at the centre of your Salon?
You feel like the moment you step outside the salon doors, everything starts to fall apart. You have people ringing you, texting you, emailing you… what’s next, a messenger pigeon?! (It wouldn’t be a total stretch, right? 🤣)
As a result, the salon is on your mind 24/7… even when you’re not actually there! You want your team to be autonomous and self-sufficient… but you find that if you don’t do things yourself, they just aren’t done quite right… it’s a vicious cycle!
Luckily, you aren’t alone. As Salon Ow...
2022-05-1832 minSalon Owners Collective3 Untold Marketing Strategies for Time-Bound Salon OwnersIs posting on your Salon’s social media pages something you find super overwhelming, or better yet, often totally forget about?
You know you have to do it, but you have no idea what you are supposed to be posting, let alone if it’s actually working and bringing you the results you’re after.
This is something I see all the time. You feel way too busy doing all the things, right? There are barely enough hours to have lunch, let alone plan a social media strategy that attracts new clients and keeps existing clients coming back…
So, what can you...
2022-05-1119 minSalon Owners CollectiveBest Kept Secrets of a Celebrity HairstylistAs a Salon Owner, do you ever find yourself hungry for the limelight?
You may have mastered all the technical skills you want to learn, your business is growing and you have a successful Salon with a thriving team.
However, you are now ready to grow your reputation and challenge yourself and your industry skillset. Explore a different, more creative avenue, which to some may look like chasing the ever-longing dream of becoming a celebrity hairstylist.
This may be something that you have always wanted to achieve, but knowing how to get there may seem unattainable, right? Like how do...
2022-05-0426 minSalon Owners CollectiveWhy You Never Feel Satisfied as the Salon CEOWhat if I told you, that you could achieve more by doing less?
That you could finally ditch that nagging feeling of overwhelm, whilst still feeling accomplished and happy with your work, and your life…
That’s the dream, right?
In our industry, most people associate the feeling of happiness with milestones like a pay rise, or a promotion. But as Salon Owners...sometimes it feels like we miss out on that sort of thing! You're working hard to ensure your team is rewarded... but where's your reward?
If you find yourself always feeling dissatisfied, like you can always do more, a...
2022-04-2834 minSalon Owners CollectiveThe Real Reason Your Sales Have Hit a PlateauDo you ever feel like your Salon growth has hit a plateau?
Your team are underperforming and not hitting their sales targets, sales in general are low, and you don’t know why this happening or what needs to change. You feel like you are stuck doing the same thing, over and over again.
This might shock you… but solution is actually more simple than you think. It’s something you probably already know about, even… but I know it’s not always that easy.
It took me years to truly nail our Salon’s smashing sales strategy when I owned my Salo...
2022-04-2137 minSalon Owners CollectiveEarn More & Work Less: The Salon CEO WayThe dream is always to work less and earn more… right?
However, there is 1 key to achieving this ‘dream lifestyle’ that so many Owners make the crucial mistake of missing.
Are you guilty of this…
I see so many Salon Owners who strive for more, but have no idea of where they’re at currently!
If you don’t know, in-depth, the ingoings and outgoings of your business, then you run the risk of setting yourself up for failure! Of living day to day and never understanding why you aren’t growing… even when you have more clients on your books and a thriving...
2022-04-1533 minSalon Owners Collective3 Reasons Your Recruitment Ads Don’t WorkIsn’t it frustrating when you’re looking to hire someone new, but your recruitment ad gets 0 applications?
Every time you put an ad out, you think to yourself that ‘this time will be different and you will finally get your dream team member applying to work for you… but in reality, the results are disappointing and totally uninspiring.
This makes you feel like if nobody is showing any interest in your ad, then they most definitely are not lining up at the door to work for you. It can take a huge emotional toll on you as the Salon Owner.
I...
2022-04-0731 minSalon Owners CollectiveDoes Salon Marketing Actually Work?What if I told you that in order to scale your Salon business Growth, you need to nail these three things:
An effective marketing strategy, understanding your clients, and growing a team.
I see so many Salon Owners start to grow exponentially, but then all of a sudden hit a plateau. They can’t seem to move the needle in their business or have the momentum to keep this growth sustainable, especially with team challenges, family time and life outside of the Salon walls…
It can feel totally overwhelming, like you are in a business rut!
However, I believe that with an e...
2022-03-3034 minSalon Owners CollectiveThe Female Entrepreneur’s Guide to Salon MarketingYou probably know the saying of throwing spaghetti at a wall and hoping it will stick. Well, are you guilty of doing the same with your marketing strategy?
In a crowded industry, failing to create a marketing strategy and a strong Salon brand could be the thing that is holding your business back from growing into a million-dollar Salon.
You know you need to do it, but the actual doing part isn’t as easy as it looks, right? After all, you are busy enough putting out fires within your team, dealing with clients, your own family, and global pandemics, wher...
2022-03-2337 minSalon Owners CollectiveHow a Risktaker Re-Defined Salon SuccessHave you ever had someone tell you that you’ll never achieve something? That being a hairstylist will only take you so far? That there is no way that owning a salon will give you a life of freedom or profit?
I did, over and over again when I owned my Salon, and boy was I determined to prove them wrong!
In our industry, everyone's journey to success looks different. Whether you begin your hairdressing apprenticeship at age 16 or age 30, whether you work in a small town or are a globally recognised stylist... Everyone has their own goals and ambitions and y...
2022-03-1644 min
Salon Owners CollectiveLegal Action: Two Words Every Salon Owner DreadsHave you ever had a client threaten legal action against you and your Salon?
As a Salon Owner, I’m sure you have had had a moment (if not, a few) where you have had to deal with a situation that has gone wrong, like a really bad colouring mistake, and in return had to deal with an unhappy (and frustrated!) client.
Something has gone wrong in the Salon; the service didn’t meet the expectations of the client and you are left to clean up the mess that has been left behind. Sometimes this may mean dealing with further legal...
2022-03-0933 minSalon Owners CollectiveThe Secret to Unlocking More Time as a CEODo you always feel like you have a never-ending to-do list?
Like nothing seems to get checked off, and as soon as that alarm goes off in the morning, you feel like you are already behind before your day has even begun?
Then, when your day does begin and you start ticking the things off that you want to get done, someone needs your help with a consultation, a client, or to run and pick the kids up from school, and then your list of priorities gets totally reshuffled.
You often find yourself lying awake at night, going through ALL the...
2022-03-0131 minSalon Owners CollectiveTeam Explosions: How to Avoid ThemYou need a strong Salon team in order to grow and be successful.
But having a team of stylists is only the beginning. You actually need more than just a strong team; you need a team of humans whose actions speak louder than words, who will support you when someone goes on maternity leave, who will cover for the team when others can’t make it in, and who will be able to manage the walls of the Salon, without you having to be there.
Because, as a successful Salon Owner, you want to be spending time away from your Salon...
2022-02-2321 min