Shows
Aqua TalksEp 18 Transformative Marketing: 20 Ways to Win Summer in 90 DaysEssentially a Part 2 of Episode 17, The conversation evolves into a theme revolving around the strategic methodologies employed for crafting compelling summer marketing campaigns, specifically within the context of the forthcoming 90 days of summer. We, your hosts, Larry Aldrich and Mady Dudley, are joined by our social media director, Lexi Floyd-Nye, as we delve into an extensive examination of twenty actionable strategies designed to captivate audiences and enhance engagement during this pivotal travel season. Our discussion encompasses a variety of innovative tactics, ranging from the utilization of influencer collaborations to the significance of succinct messaging in social media. Furthermore, we...2025-07-1529 min
Aqua TalksEp 17 The Power of Creativity: Elevating Your Brand's Social Media PresenceThe focal point of this podcast episode is the profound impact of creativity and intentionality in social media marketing. Larry Aldrich, Maddie Dudley, and guest Lexi engage in an enlightening discourse on how innovative storytelling and authentic engagement can elevate brand presence and foster genuine connections with audiences. Through a detailed examination of successful case studies, including Chewy's remarkable customer engagement strategies and the creative campaigns developed for Daytona Beach International Airport, we explore the essential elements that drive effective social media communication. The discussion further delves into the significance of crafting content with purpose, thereby avoiding the pitfalls of...2025-07-0820 min
Aqua TalksEp 16 Understanding the Impact of Localization in MarketingThis episode dives into the importance of cross-cultural communication in marketing, all through the unique perspective of Dottie Li, founder and CEO of TransPacific Communications. Co-hosts Larry Aldrich and Mady Dudley sit down with Dottie to talk about her incredible journey—from growing up in China with big dreams to becoming a leading voice in the communications world. We explore why localization is more than just translation—it’s about really understanding the culture behind the message. Dottie shares how meaningful connection requires more than just the right words; it takes a deep understanding of the people you’re speaking...2025-07-0131 min
Aqua TalksEp 15 Press Training Basics with Aqua's Mady DudleyThe central theme of this podcast episode revolves around the critical importance of media training in effectively conveying messages to various audiences. We, your hosts Larry Aldrich and Mady Dudley, delve into the multifaceted aspects of media training, elucidating its value for individuals across diverse industries. We emphasize that media interviews serve not merely as platforms for dialogue but as significant opportunities for individuals and organizations to articulate their narratives and enhance their public presence. Furthermore, we explore essential techniques and strategies that can fortify one's ability to engage effectively with media representatives, thereby fostering a more impactful communication...2025-06-1717 min
Aqua TalksEp 14 Travel Influencer Marketing with guest Alana Zusis | @alanainwanderlandThis podcast episode delves into the intricate dynamics of influencer marketing, emphasizing the paramount importance of authenticity and connection within the travel sector. We explore how digital content creation, particularly through photography and videography, serves as a vital conduit for fostering genuine connections between brands and their audiences. Our guest, Alana, shares her profound insights on leveraging artificial intelligence to enhance content creation while maintaining the human element that is essential for impactful marketing. We further discuss the evolving trends in travel marketing, highlighting the significance of hyperlocal experiences that allow travelers to engage more deeply with communities and...2025-06-1039 min
Aqua TalksEp 13 E-Tourism Summit Debrief with Aqua's Chip FutchThis podcast episode delves into the intricacies of modern marketing, particularly as it pertains to the insights gleaned from the recent eTourism Summit. Our esteemed guest, Chip Futch, joins us to share his experiences and observations concerning the latest advancements in marketing technology, with a particular emphasis on the integration of artificial intelligence within various advertising platforms. We engage in a robust discussion regarding the significance of inclusive marketing practices, highlighting the imperative need to amplify marginalized voices within the travel industry. The conversation further explores actionable strategies aimed at fostering genuine connections between destinations and diverse traveler communities...2025-06-0324 min
Aqua TalksEp 12 Visual Storytelling in Destination Marketing with Aqua’s Nicole ClementsThe topic in this podcast episode centers on the intricate art and science of video editing, particularly in the context of destination marketing. We, your hosts Larry Aldrich and Mady Dudley, engage in a discussion with our guest, Nicole Clements, who speaks to the nuances of crafting compelling narratives through video. As we delve into the transformative power of user-generated content and emerging trends in the tourism industry, we uncover the pivotal role that platforms such as TikTok play in shaping travel experiences. Nicole shares her insights on the essential techniques for effective video storytelling, emphasizing the significance of...2025-05-2715 min
Aqua TalksEp 11 DMO Account Management and Nocto Tourism with Aqua’s Travis McClureIn this episode, we delve into the burgeoning phenomenon of nocturnal tourism, as we engage with Travis McClure, a distinguished digital strategist and senior account executive at Aqua. Our discourse elucidates how modern travelers increasingly seek destinations that offer exceptional nocturnal experiences, such as stargazing and the observation of celestial events. We explore the significance of destinations that possess minimal light pollution, thereby enhancing the visibility of the night sky. Additionally, we discuss innovative marketing strategies tailored to promote these unique attributes, exemplified by our client Punta Gorda, Englewood Beach, which fosters a conducive environment for such pursuits. Join...2025-05-2020 min
Aqua TalksEp 10 Federal Government Marketing with TargetGov's Gloria LarkinIn today's discussion, we delve into the pivotal topic of marketing strategies tailored for the federal government marketplace. Gloria Larkin, the esteemed CEO of TargetGov, speaks to the nuances of successfully navigating the complexities of federal procurement. We explore the significance of employing specific language and keywords that resonate with government agencies, thereby enhancing visibility and engagement. Furthermore, Larkin shares insights on the transformative role of artificial intelligence in streamlining procurement processes, emphasizing its criticality in modern contract acquisition. Our conversation also highlights the necessity for businesses to adopt a proactive approach in cultivating relationships with decision-makers, thereby positioning...2025-05-1329 min
Aqua TalksEp 9 Business Intelligence and Culinary Travel with Aqua's Chip FutchThis episode features an in-depth discussion with Chip Futch, Aqua's own Intelligence officer. Chip talks on the transformative impact of culinary travel, asserting that food often serves as a paramount driver in the tourism experience, overshadowing other drivers. He emphasizes that many potential travelers remain unaware of the rich culinary offerings available in various destinations, advocating for a more pronounced focus on food marketing. Throughout the conversation, we delve into the intersection of technology and marketing, particularly the role of artificial intelligence as an invaluable tool for enhancing data analysis and consumer engagement. Join us as we explore these...2025-04-2920 min
Aqua TalksEP 8 Navigating the Evolving Podcast Landscape with Traci DeForgeToday, we engage in a profound discourse with Traci DeForge, a distinguished expert in podcast production and audience growth marketing. Our dialogue centers around the critical integration of video into podcasting, elucidating the necessity of a dual format approach to enhance audience engagement and visibility. DeForge elucidates that while audio content remains the backbone of podcasting, incorporating video elements is increasingly paramount in cultivating a broader listener base. Throughout the episode, we explore strategies for effectively bridging the gap between audio and visual mediums, as well as actionable insights for optimizing content for diverse platforms. Join us as we...2025-04-2238 min
Aqua TalksEp 7 Talking Media Trends and Strategy with Aqua's Andrew HoffmanThis podcast episode delves into the intricate dynamics of contemporary marketing strategies, with a particular emphasis on the burgeoning significance of omnichannel programs. We are joined by Andrew Hoffman, our esteemed director of media, who elucidates the multifaceted approaches we adopt to maximize our clients' advertising expenditures. Throughout our discussion, we explore the adept integration of digital platforms, including social media and programmatic advertising, into our campaigns to ensure optimal engagement with target audiences. Additionally, we reflect on the enduring relevance of traditional media and its strategic placement within our comprehensive media mix. Our overarching objective remains steadfast: to...2025-04-1517 min
Aqua TalksEp 6 Meet Lexi Floyd-Nye, Aqua's Director of Social MediaIn this episode, we delve into the burgeoning trend of traveling with pets, a subject that has garnered significant attention within the realm of marketing. Our esteemed guest, Lexi Floyd Nye, the Director of Social Media at Aqua Marketing and Communications, brings her extensive expertise to the discussion, shedding light on how this phenomenon is reshaping consumer expectations and experiences. We explore the myriad ways in which destinations are evolving to accommodate pet owners, from pet spas to specialized amenities, thereby enhancing the overall travel experience for both humans and their furry companions. Furthermore, we examine the critical role...2025-03-2522 min
Aqua TalksEp 5 Talking Destination Marketing with Industry Veteran Dave Di MaggioThe salient point of this podcast episode revolves around the evolution of destination marketing, particularly in light of contemporary trends such as artificial intelligence and changing traveler behaviors post-pandemic. Our esteemed guest, Dave DiMaggio, who serves as the Client Development Director at Aqua, shares his extensive insights on the intricate dynamics shaping the tourism sector. He elucidates how the advent of AI is transforming the strategies employed by marketing professionals, enabling them to craft hyper-targeted campaigns tailored to the unique needs of diverse clientele. Furthermore, Dave emphasizes the importance of understanding traveler sentiment and adapting marketing approaches to align...2025-03-1130 min
Aqua TalksEp 4 Aqua Talks Cultural Travel & Music with Matt CooperThe dialogue in Aqua Talks navigates the dynamic interplay between tourism, culture, and marketing, specifically through the lens of music tourism. Larry Aldrich and Mady Dudley lead a rich conversation with Matt Cooper, who shares his extensive experience in promoting travel experiences that are deeply rooted in local culture. The episode highlights the resurgence of interest in music tourism as a result of the pandemic, with travelers increasingly seeking out experiences that celebrate local music and arts. Matt discusses various initiatives he has championed, including the creation of music-based itineraries in Jamaica, which have successfully attracted visitors interested in...2025-02-2533 min
Aqua TalksEp 3 Introduction to Marketing Contracts with the Federal GovernmentWelcome to this episode of Aqua Talks! Join hosts Larry Aldrich and Mady Dudley as they dive into Larry’s fascinating journey, from cowboy aspirations to his federal procurement and marketing expertise. This episode introduces Aqua Marketing & Communications and its parent company, BrennSys Technology, showcasing how these two brands operate as powerhouse teams. Together, they provide full-service marketing and communications solutions tailored to small businesses, nonprofits, and federal agencies. From creative services like logo design to impactful public relations and social media campaigns, Aqua delivers results with a personal touch. Tune in to hear stories about their work with Ve...2025-01-2913 min
Aqua TalksEp 2 Meet Aqua's Public Relations DirectorWelcome to this episode of Aqua Talks! Join hosts Larry Aldrich and Mady Dudley as they dive into some of the hottest trends and insights in the marketing and PR world. In today’s episode, Mady explores the rising trend of sleep tourism, where travelers prioritize rest over traditional vacation activities, and how destinations incorporate sleep-focused amenities to cater to this demand. Mady also shares her professional journey, offers a detailed look at the evolving landscape of public relations, and highlights the role of AI in reshaping the industry. Plus, she discusses her goals for 2025, including attending the IMM Tr...2025-01-2913 min
Aqua TalksEp 1 Aqua Talks: Inclusion and Accessibility in Travel/Tourism Marketing with Rachel CovelloWelcome to the inaugural episode of Aqua Talks! Hosts Larry Aldrich and Mady Dudley are joined by Rachel Covello, founder of OutCoast, an LGBTQ travel blog dedicated to promoting inclusive and welcoming travel experiences. In this episode, Rachel shares her inspiring journey. She defines what inclusive travel truly means—rooted in safety, belonging, and genuine connection for all travelers, including those from LGBTQ, neurodivergent, and hidden disability communities. They discuss the transformative power of the Hidden Sunflower Disability Program, the importance of avoiding stereotypes in marketing, and the critical role of pre-evaluating destinations to ensure accessibility and inclusivity. Rachel al...2025-01-2930 min
Aqua TalksTrailer Aqua Talks - Aqua Destination Travel Marketing TalksWelcome to Aqua Talks, the podcast where marketing meets bold, game-changing ideas. From state and federal government campaigns to industries spanning the private sector, we delve into the art and science of cutting through the noise, capturing attention, and building meaningful, profitable connections. Join visionary host Larry Aldrich, with decades of expertise in multi-industry marketing, and Mady Dudley, a PR professional renowned for crafting engaging, results-driven campaigns. Together, they deliver insights that inspire and strategies that transform.Brought to you by BrennSys Technology LLC, a Service-Disabled Veteran-Owned Small Business, Aqua Talks is your gateway to the vibrant...2025-01-2800 min