Shows
Knowledge Graph InsightsCharles Ivie: The Rousing Success of the Semantic Web “Failure” – Episode 31Charles Ivie
Since the semantic web was introduced almost 25 years ago, many have dismissed it as a failure.
Charles Ivie shows that the RDF standard and the knowledge-representation technology built on it have actually been quite successful.
More than half of the world's web pages now share semantic annotations and the widespread adoption of knowledge graphs in enterprises and media companies is only growing as enterprise AI architectures mature.
We talked about:
his long work history in the knowledge graph world
his observation that the semantic web is "the most catastrophically successful thing which people have called a failure"
some...2025-04-3033 minKnowledge Graph InsightsRebecca Schneider: Knowledge Graphs and Enterprise Content Strategy – Episode 25Rebecca Schneider
Skills that Rebecca Schneider learned in library science school - taxonomy, ontology, and semantic modeling - have only become more valuable with the arrival of AI technologies like LLMs and the growing interest in knowledge graphs.
Two things have stayed constant across her library and enterprise content strategy work: organizational rigor and the need to always focus on people and their needs.
We talked about:
her work as Co-Founder and Executive Director at AvenueCX, an enterprise content strategy consultancy
her background as a "recovering librarian" and her focus on taxonomies, metadata, and structured content
the importance of structured...2025-03-0532 minKnowledge Graph InsightsAshleigh Faith: Knowledge Graph Modeling and AI Architectures – Episode 24Ashleigh Faith
With her 15-year history in the knowledge graph industry and her popular YouTube channel, Ashleigh Faith has informed and inspired a generation of graph practitioners and enthusiasts.
She's an expert on semantic modeling, knowledge graph construction, and AI architectures and talks about those concepts in ways that resonate both with her colleagues and with newcomers to the field.
We talked about:
her popular IsA DataThing YouTube channel
the crucial role of accurately modeling actual facts in semantic practice and AI architectures
her appreciation of the role of knowledge graphs in aligning people in large organizations around concepts and...2025-02-2733 min
Content Strategy InsightsSarah Johnson: Moving Content Forward with “Content-first Design” – Episode 209Sarah Johnson
Sarah Johnson asks, "If a digital experience is a conversation with a user, how can you have that conversation if you don't know what the words are?"
Sarah addresses the crucial role of content in her new book, "Content-first Design," tackling both the pragmatic aspects of a content-first approach to design as well as how to advocate for content practice.
We talked about:
her new book, "Content-first Design"
her definition of content-first design
her decision to include case studies provided by multiple content experts, part of her efforts to build a community around the "content-first" idea
how she...2025-02-0229 minContent Strategy InsightsStephanie Pereira: Designing Hyper-localized Content – Episode 204Stephanie Pereira
Localizing digital product content is challenging on its own. When you add the need to communicate about sensitive financial topics to very specific audiences, the complexity of the work quickly grows.
Stephanie Pereira is a content design manager working on the Google Payments product. She deftly balances a range of internal compliance and design concerns with the very specific hyper-localization needs of her audience.
(We had an internet connection issue around 28:00 - apologies for the break in continuity.)
We talked about:
her hyper-localization work as a content design manager at Google Payments
how localization work can highlight product...2024-11-0729 min
Content + AIBill Rogers: AI-Powered Assistants, Chat, and Search for Content Platforms – Episode 38Bill Rogers
Bill Rogers is an experienced AI entrepreneur whose latest venture, ai12z, gives web content platform owners tools to build digital assistants and chatbots and to run gen-AI-powered searches.
We talked about:
his work at his latest startup, ai12z, which builds copilots designed to power content experiences
his use of the term "copilot" as a generic AI capability, to distinguish it from branded uses of the word
the two main capabilities of their copilot: question answering and ReAct (reasoning and action)
his take on RAG architectures and how ReAct fits into them
how integrating copilots into content...2024-09-1732 minContent Strategy InsightsDavid Connis: Systems Thinking for Content Designers – Episode 196David Connis
A crucial skill for any content practitioner is the ability to sort out complex work environments and thrive within them.
David Connis shows how a systems thinking mindset can help you cope with the upheaval of AI, the messy realities of content work, and other complex design challenges.
He teaches a course on systems thinking for content designers but shows how any content or design practitioner can benefit from a systematic approach to their work.
We talked about:
his role as as a lead content designer on the design systems team at OutSystems
how he discovered his innate...2024-07-2430 minContent + AIAndrew Stein: Content Design and AI Leadership – Episode 34Andrew Stein
Like many content designers in the fall of 2022, Andrew Stein was concerned about the possible negative impact of generative AI on content and design practice. And his concern was heightened by the large number of content designers on his team.
Since then, Andrew has discovered many ways to apply AI in his content design work, both in conventional digital-product design and in content work on AI products.
He has also discovered a happy additional benefit of taking the lead on AI. His expertise has led to exciting new collaborations and leadership opportunities.
We talked about:
his work as...2024-07-1734 minContent + AIAnna Potapova: Managing AI Content at Scale for an Ecommerce Giant – Episode 33Anna Potapova
Generative AI creates new opportunities to create and manage content at scale. And scale is definitely required when crafting content experiences for one of the world's largest ecommerce companies.
Anna Potapova is incorporating gen-AI across the span of her work at AliExpress: content creation and management, localization, personalization, and other areas where her strategic-content mind guides her.
We talked about:
her recent promotion to a new leadership role at AliExpress
which types of content are most amenable to being generated by AI
the standards they use to guide the creation and ensure the quality of AI content
the...2024-07-1130 minContent + AIJack Molisani: The Impact of AI on Technical Communication – Episode 30Jack Molisani
As the founder of the long-standing LavaCon conference and the principal at a technical content staffing agency, Jack Molisani gets a deeply informed view of the world of technical communication.
While he sees the opportunities that generative AI presents, he raises several concerns for technical content strategy practitioners, among them the inaccuracy of generative AI content and the inability of AI tools to comprehend subtle human communication clues.
We talked about:
his work as the Executive Director of the LavaCon Content Strategy Conference and at ProSpring Staffing, a technical communication job agency
how a change in the LinkedIn...2024-06-1200 minContent Strategy InsightsRafaëla Ellensburg: Holistic, Semantic Content Engineering – Episode 191Rafaela Ellensburg
Serving personalized content about thousands of products to millions of people requires a sophisticated content operation.
At Albert Heijn, the big grocery store chain in the Netherlands, Rafaëla Ellensburg established a content engineering practice that lets the company deliver personalize-able omnichannel content at scale.
In the process, she also created a content engineering practice guild, positioned content within the company as an important enterprise asset, and began developing the semantic practices that will take their content operations into the future.
We talked about:
her work as a content engineering consultant at Albert Heijn, the big Netherlands grocery s...2024-06-1000 minContent Strategy InsightsPavel Samsonov: Content-First Product Design Leadership – Episode 190Pavel Samsonov
Pavel Samsonov is a UX product designer with a deep appreciation of content.
His content-first approach to design is driven by his observation that navigating digital experiences is about accessing content, not clicking buttons.
Pavel has also cultivated a deep awareness of the semantic environments that he and his colleagues navigate and he uses that awareness to align and motivate stakeholders.
We talked about:
his design work at Amazon Web Services working on products for cloud clients
his content-first approach to design
his observation that the web is simply made up of containers for forms and forms to...2024-06-0300 minContent Strategy InsightsJeffrey MacIntyre: Orchestrating Personalized Content Experiences – Episode 189Jeffrey MacIntyre
Scalable content personalization systems create huge value for businesses. Like most valuable endeavors, they're really hard to do well.
Jeffrey MacIntyre orchestrates the activities - terminology and taxonomy work, metadata strategy, information architecture, and more - that help businesses build content operations that deliver the customer-focused experiences that consumers expect.
We talked about:
two trends he sees that are driving content strategy for customer experience: product thinking and the need for better IA in large enterprises
the opportunity that better IA affords to build a competitive moat around your business
how structured, semantically meaningful content and enriched metadata...2024-05-2900 minContent + AIRob Hoeijmakers: Using AI to Transform Blogging Workflows – Episode 28Rob Hoeijmakers
LLM-based conversational tools are revolutionizing all parts of the content ecosystem, including blogs by independent professionals.
Rob Hoeijmakers is an independent web strategist based in Amsterdam. He's using AI tools like Whisper and Perplexity to streamline and improve his research and writing workflows.
This lets him spend more time on his websites' information architecture and improves the business results he gets from his blog.
We talked about:
his work as a web strategist and his multiple blogs
his happiness with being able to delegate tasks to his LLM colleagues
the freedom that AI tools like Whisper give him...2024-05-2700 minContent Strategy InsightsShannon Leahy: The Content Design Job Market – Episode 188Shannon Leahy
Content design jobs have become scarcer as the digital world adjusts to the post-pandemic tech economy.
Shannon Leahy does her best to make sure that her content colleagues discover the jobs that are available, scouring the internet for job listings and sharing them in her social media feeds.
But that's just the tip of the iceberg when it comes to her contributions to the field. She's also a long-time meetup organizer and an avid and generous participant in the content design community.
We talked about:
her take on the current state of the content design job market
the...2024-05-1933 minContent + AIChelsea Larsson: Building an AI Learning Machine at Expedia – Episode 27Chelsea Larsson
The arrival of generative AI gives content designers a whole new toolkit. As with any new set of gear, there's some learning that comes with the new capabilities that the tools afford.
At Expedia, Chelsea Larsson is leading her team of content designers into the AI design future with fresh takes on the planning, design, and evaluation skills that designers have always relied on.
We talked about:
her work as a senior director of experience design at Expedia
how she is facilitating with her teams the shift from product development design to AI design
how she has identified...2024-05-1630 minContent Strategy InsightsJohn Williams: Going Headless and MACH Architecture – Episode 187John Williams
The rise of omnichannel content strategy and the emergence of new technical capabilities like cloud computing, API-delivered microservices, and headless software platforms have created entire new content ecosystems.
John Williams explores these new systems and modern content and experience architectures on his "Going Headless with John" YouTube channel and in his work as CTO at Amplience, a headless-CMS company.
We talked about:
his YouTube channel, Going Headless with John, and his role at Amplience, a headless CMS company
the rationale behind the MACH alliance and the elements of the acronym
Microservices
API first
Cloud native
Headless
the ability...2024-05-1431 minContent + AIPatrick Stafford: The Future of AI and Content Design – Episode 26Patrick Stafford
Like most tech professionals, content designers are extremely interested in how AI might affect their work and employment prospects in the future.
Patrick Stafford and his colleagues at the UX Content Collective recently conducted research to explore the impact of AI on the future of the profession, as well as the attitudes and opinions of content designers about new AI tools and practices.
We talked about:
his work as the co-founder and CEO of the UX Content Collective
the high-level findings of his recent research on the impacts of AI on content design
the coincidental timing of the...2024-04-2837 minContent Strategy InsightsDeborah Carver: Connecting Literature, Composition, Content, and SEO – Episode 186Deborah Carver
Deborah Carver sees direct connections between her academic study of literature and composition and her work as a content strategist, content marketer, and SEO.
She also sees similarities between AI engineers and content professionals, both of whom endeavor to create meaning with language.
We talked about:
her work as a consultant and the creator of The Content Technologist
her discovery of Google's knowledge graph in 2013 and how it helped her SEO work
how her background in literature and mass communication made SEO work come naturally to her
how grade-school sentence diagramming prepared her to understand entities, natural language...2024-04-2530 minContent + AIWouter Sligter: Authenticity in the Age of AI – Episode 25Wouter Sligter
Figuring out how to best adopt new technology is difficult at any time for any organization. AI tech rachets up this challenge to new heights.
Wouter Sligter helps companies understand the capabilities and limitations of LLMs and related technologies to create trustworthy experience-delivery platforms.
Transparency is a key element in implementing solutions that evoke and support the authentic human experiences that underlie these systems.
We talked about:
his background as a UX-focused designer and his shift to conversation and AI design
the growing number of business use cases that his work supports as well as the growing palette...2024-04-2131 minContent Strategy InsightsTuija Riekkinen: Scaling Content and Design Operations – Episode 185Tuija Riekkinen
Tuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives.
She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design system and content management system.
Tuija is a persuasive advocate of keeping design and content concerns separate to enable "creativity at scale."
We talked about:
her work as a digital product leader at IKEA where she has led teams working on both design systems and content management systems
her unique holistic approach to managing diverse, agile...2024-04-1532 minContent + AILasse Rindom: Lying Robots, Chaotic Code, and Other AI Issues – Episode 24Lasse Rindom
Lasse Rindom both consults with enterprises on AI projects and talks with business and technology experts about their thoughts and discoveries.
In both his consulting practice and his podcast conversations, Lasse has discovered both tremendous opportunities and potentially pitfalls when adopting enterprise-scale AI solutions.
We talked about:
his work as an AI leader at Basico,
the origins of his AI-focused podcast, The Only Constant
the unexpected opportunities that arise from the new ability to work with unstructured content that AI affords
his quest for use cases that will help identify new governance structures and operational frameworks
some examples...2024-04-0930 minContent Strategy InsightsMichael Haggerty-Villa: Design Systems and Content StrategyMichael Haggerty-Villa
Michael Haggerty-Villa's work with content and designs systems spans the history of these practices. From his work at eBay on one of the earliest design systems up until today, he has been at the forefront of both content strategy leadership and design system innovation.
This conversation focuses on design systems, but it was inevitable that Michael's content strategy wisdom would shine through, too.
We talked about:
his work as the Director of Content Strategy at Teradata
the scope of the design system documentation at Teradata
how he triangulates on the truthiness of the complex content ecosystem
the structured-content...2024-04-0532 minContent + AIGerry McGovern: The Environmental Impacts of AI – Episode 23Gerry McGovern
As we navigate our paperless offices and admire our sleek compact computing devices, it can be hard to imagine the impact that our digital experiences are having on our communities and the planet.
Gerry McGovern studies the environmental impact of the digital industry. He has uncovered an alarming story of unsustainable growth, toxic side effects, and human misery, which he shares in his book, World Wide Waste.
We talked about:
how he became an environmental activist focused on the impacts of digital
the phenomenal pace of growth of digital infrastructure
the impact on local communities of the big...2024-04-0235 minContent Strategy InsightsGladys Diandoki: Content Design Leadership Built on Strategy and Research – Episode 183Gladys Diandoki
Gladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach yields both solid design results and an increased appreciation for content design among her colleagues and clients.
It's not only her clients who benefit from her work. Gladys is also an active leader in the field, speaking regularly at conferences, writing, and hosting gatherings like the "Beyond The Cover" book club.
We talked about:
her content design work with the French government and her teaching at the Gobelins design school and Sorbonne University
her early career in broadcast and...2024-03-2732 minContent + AIMike Atherton: Serious AI Insights from a Whimsical News Show – Episode 22Mike Atherton
Mike Atherton is well-known in the content world for his work at institutions like the BBC and Facebook and for his co-authorship of the influential book Designing Connected Content. His latest content project appears at first to be less serious.
Newsbang is a daily AI-produced satirical news show. Its content is based on real historical news but delivered by AI-created stereotypical newscasters. The result is fun, but the process of creating the show has added real-world technical skills to Mike's professional toolkit.
We talked about:
his work as a UX writer and content designer
his experiments with AI...2024-03-2534 minContent + AIElizabeth Beasley: A Financial-Industry “Risk Nerd” Navigates AI Adoption – Episode 21Elizabeth Beasley
As AI is storming into content design and operations, Elizabeth Beasley is taking a patient and deliberate approach to adopting it in her practice.
Elizabeth works on security and identity products at Intuit, so the experiences she designs have to be reliable and trustworthy, hence her identification as a "risk nerd."
She has also navigated big business changes before, like the shift from cable broadcasting to video streaming, and saw in those transitions the benefits of being a cautious and curious adopter of new technology.
We talked about:
her role as a content designer working on security, identity...2024-03-1233 minContent Strategy InsightsBarbara Blythe: Content Design Operations at Cisco – Episode 181Barbara Blythe
Most enterprises and software companies now have design systems, and many have content operations and/or design operations teams.
At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and engineering partners to efficiently create consistent product content.
We talked about:
her content design ops work at Cisco
how content design ops differs from content ops
their cross-functional approach to empowering designers and engineers, as well as content folks, to use the content design system
her...2024-03-0630 minContent Strategy InsightsNicole Michaelis: Thoughtful Content Design Leadership – Episode 180Nicole Michaelis
Nicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work.
Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in the content and design professions.
Despite the current challenging business and labor environment, she's hopeful for the future and offers encouragement to both current and future content designers.
We talked about:
her current concerns and focus as a content design leader
the broad-reaching impact of AI on content design, in particular how it can make...2024-02-2736 minContent + AIRebecca Evanhoe: Conversation Design for AI and UX – Episode 19Rebecca Evanhoe
Rebecca Evanhoe practices, teaches, and writes about conversation design, a key UX practice that is taking on fresh importance in the age of chat-based AI applications.
Since the publication of her book Conversations with Things (co-authored with Diana Deibel) three years ago, the tech and media worlds have fundamentally transformed, but the conversation-design principles that she teaches remain as relevant as ever.
We talked about:
the conversation design and UX writing courses she teaches
reflections on the book she co-wrote several years ago, "Conversations with Things" and the changes in the conversation-design world since
how the focus on...2024-02-2531 minContent Strategy InsightsTerry Roach: Building Ontology-Based Enterprise Operating Models – Episode 179Terry Roach
Terry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their business
Built on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises develop a holistic understanding that can be expressed as an operating manual that all stakeholders can consult.
We talked about:
his work as the founder and chief product officer at Capsifi
how they do business enterprise modeling
how business modeling helps businesses develop a holistic understanding and dynamic representation of their enterprise
his definition of an enterprise...2024-02-2231 minContent + AIAndy Crestodina: Using AI to Improve Marketing Content Quality – Episode 18Andy Crestodina
Andy Crestodina has been developing high-quality content for his business customers at Orbit Media for more than 20 years.
As they have incorporated AI into their workflows at the agency, Andy has discovered that the best use of these new tools is to improve the quality of their content and service offerings rather than simply doing more.
We talked about:
his work as co-founder and CMO at Orbit Media
how he uses AI to do audience research, develop personas, and address their needs through gap analysis
his playbook for querying and validating information that AI generates for him: prompt...2024-02-1830 minContent + AIDan Porder: From Poetry Teaching to Python Programming for AI – Episode 16Dan Porder
A few years ago, Dan Porder was teaching poetry to university students. Now he's at IKEA training large language models to generate useful, usable content for user experiences.
He's picked up new skills along the way, like Python programming, but much of his work still relies on well-established content and design crafts like content strategy and inclusive design.
We talked about:
his role as a senior content designer at IKEA, where he focuses on AI
some of his early experiments in composing and evaluating poetry
his longstanding interest in AI and the development of his tech skills
how...2024-02-0530 minContent Strategy InsightsSophie Tahran: Org Design for Content-Design Orgs – Episode 177Sophie Tahran
As the field of content design grows and matures, so too do the organizations in which content designers practice.
At Condé Nast – the publisher of iconic brands like The New Yorker, WIRED, and Vogue – Sophie Tahran has built content-design orgs from one-person units to company-spanning teams.
Her latest work has been informed by original research that she conducted to learn more about how other companies design and manage their content-design organizations.
We talked about:
her work as a design director at Condé Nast
the evolution and growth of the content-design profession over the past 10 years
her research on org de...2024-01-3128 minContent + AIRebecca Nguyen: Collaborative Content Design Leadership at Indeed.com – Episode 15Rebecca Nguyen
In her work as a content designer at Indeed.com, Rebecca Nguyen is finding new opportunities to assume a leadership role on teams working with generative AI.
Rebecca feels fortunate to work with teams that recognize the value of writing and design skills. She's also finding that generative AI is the perfect place for content design to take the lead.
We talked about:
her work as a senior UX content designer at Indeed and her recent shift to focus on product teams using generative AI
how well-suited content designers are to AI products
the unique challenges of working...2024-01-2830 minContent Strategy InsightsMatt Hayes: Enterprise-Scale Content Design at LinkedIn – Episode 176Matt Hayes
Matt Hayes is a staff content designer at LinkedIn, where he focuses on enterprise experience design and works closely with the design system team.
The content design team at LinkedIn is known in the industry as a small-but-mighty group that makes an outsized impact on their organization.
Among the secrets to their success: democratizating their content guidance, focusing on efficient decision-making, and working closely with their design-systems colleagues.
We talked about:
his work as a Staff Content Designer at LinkedIn
the impact of the arrival of generative AI
his take on place for AI in the content-design world
...2024-01-2428 minContent Strategy InsightsJorge Arango: Duly Noted – Episode 175Jorge Arango
The promise of computers augmenting our minds has been a long time coming. We're beginning to see better tools for extending human cognition, but good guidebooks for using them have been scarce.
Jorge Arango's new book, Duly Noted, fills this gap elegantly. It shows you how to extend your mind with connected digital notes that capture your thoughts and nourish them in a personal knowledge garden from which you can harvest and share your unique insights.
We talked about:
the motivation for his new book, Duly Noted
how his personal experience with note-taking, the emergence of the digital...2024-01-1834 minContent + AILaura Costantino: Scaling Content Design to Work with LLMs – Episode 12Laura Costantino
Laura Costantino is watching the emergence of AI in content professions from two interesting and valuable perspectives: as a content designer working on LLMs at Google and as an active participant in the social-media communities where content professionals gathers.
In their work at Google, they have returned to their roots as a content strategist to manage the challenges that come with designing content at a massive scale.
Through their interactions in the community, they have had the chance to hear the concerns of content designers who are navigating the new world of AI - and to inspire them...2024-01-1429 minContent + AIChris Cameron: UX Writing for a Travel-Planning App – Episode 11Chris Cameron
At Booking.com, they've been helping travelers with their trip planning for many years.
The arrival of generative AI has given them new ways to help travelers with this business-critical task.
Over the past year, Chris Cameron has applied his UX writing and content strategy skills in ways both familiar and new to help build a new AI-powered Trip Planner tool that integrates with Booking.com's travel-booking app.
We talked about:
his work as a principal UX writer at Booking.com on their "writing system," which is sort of like their version of a design system for UX...2024-01-0729 minContent Strategy InsightsMelinda Belcher: Inspirational Design Leadership – Episode 171Melinda Belcher
As content design becomes entrenched as a UX design practice, leaders from the craft are beginning to move into design leadership positions.
Melinda Belcher's ascent to her current design executive management role is an instructive and inspirational story of professional development, creative team leadership, and community building.
We talked about:
her path to her current role as the head of design for the Freedom and Slate credit card portfolios at JPMorgan Chase
her history of building content teams in a variety of contexts
her practice of creating user guides for herself and team members
the importance of modeling...2023-12-1130 minContent + AIDave Birss: LinkedIn Learning’s Most Popular AI Instructor – Episode 9Dave Birss (AI-generated)
Dave Birss has had a busy 2023.
Since developing his first AI course for LinkedIn Learning early in the year, he has produced five more courses and has become the learning platform's most popular AI instructor.
We talked about:
his experimental approach to teaching AI
how he helps companies understand the true benefits of AI
the importance of using AI to augment people's skills rather than just to try and save money
the elements of his AI manifesto
use AI responsibly
be ethical
support your employees
assign leaders
keep learning
always add a human layer to AI output
...2023-12-1034 minContent + AILisa Jennings Young: Pioneering AI in Content Design Operations – Episode 8Lisa Jennings Young
Over the past five years, Lisa Jennings Young has pioneered the adoption of AI tools in content-design practices at Twitter and Microsoft.
Lisa has watched in real time the realization of the benefits of natural-language AI tools to help govern and create content, as well as to assist with content-design research and operations.
We talked about:
her pioneering work with AI when she as at Twitter
her thoughts on the important role that natural language processing (NLP) plays in content-design governance
now natural language generation (NLG) can help content designers
how she sees NLP and NLG helping...2023-12-0731 minContent Strategy InsightsScott Abel: Content Unification from The Content Wrangler – Episode 170Scott Abel
Navigating the complex and multifaceted online media landscape can be a disjointed and disorienting experience.
Scott Abel has a method for smoothing out online customers' experiences. His "content unification" approach benefits both the organizations that create content experiences and the customers who navigate them.
We talked about:
the origin of his personal brand, The Content Wrangler, and his content strategy evangelism for Heretto
the concept of content unification
examples of companies that are benefiting from a more unified approach to content
the relationship between content unification and customer experience
the results of his survey of research on API...2023-12-0631 minContent + AIClaudia Francesca Mueller: Sharing Content Guidance with an AI Chatbot – Episode 7Claudia Francesca Mueller
At Trusted Shops, Claudia Francesca Mueller and her colleagues have built an AI-powered chatbot called Piuma that lets non-writers access content guidance through a natural-language interface.
It took just a few weeks to launch the initial version of Piuma, building the chat interface with Voiceflow and using the LangChain development framework to access both their content design guidance and OpenAI's API.
Even though the chatbot's functionality matched their users' expectations almost perfectly, they still find that they have to constantly collaborate with their partners to fully understand their needs and communicate the benefits of the product.
We...2023-12-0330 minContent Strategy InsightsDan Mall: Creating a Sustainable Design System Practice – Episode 169Dan Mall
The basics of building a design system are fairly simple. Ensconcing a system in an organization's culture so that it's actually adopted and used is a more complex undertaking.
Dan Mall takes a content-first approach as he helps organizations evolve their design systems from projects to products and ultimately to firmly embedded practices that let teams deliver the efficiency and consistency benefits that such systems offer.
We talked about:
his Design System University
an overview of the professional challenges that come with building and running a design system
his new book Design That Scales: Creating a Sustainable Design...2023-11-2832 minContent + AIKurt Cagle: Staying on Top of Developments in AI – Episode 6Kurt Cagle(AI-generated image)
Kurt Cagle has been reporting on and participating in the tech world for several decades. He's never seen anything like the pace of change around AI.
His advice for staying ready to work with AI: stay nimble, pay attention to what's going on, don't get tied to any one technology, and always bear in mind that your work will have an impact.
We talked about:
his interest in the intersection of AI and knowledge graphs
the rapid and vast advancements in AI tech, especially recent developments at OpenAI [referring to the product announcements in early November...2023-11-2639 minContent + AITane Piper: Implementing Content and AI Technologies at IKEA – Episode 5Tane Piper
"Leading-edge technology" may not be the first thing that comes to mind when you walk into an IKEA store, but maybe it should be.
IKEA is using AI technologies across its vast collection of businesses to deliver better content experiences to its customers.
Tane Piper leads an engineering team at Inter IKEA - the business unit that owns the IKEA brand - that is building their next generation of content and artificial intelligence tooling.
We talked about:
his role at Inter IKEA
the scope of AI activities at IKEA
how their knowledge graph provides a "ground reality" for...2023-11-1934 minContent + AIPaco Nathan: Overview of the AI Tech Stack and Business Ecosystem – Episode 2Paco Nathan
Most of us are learning about AI on the fly and just got started in the past year or two.
Paco Nathan has been working with AI since the 1980s and has been doing digital business nearly as long.
His background in both the technical and commercial sides of artificial intelligence gives him a unique perspective on the field that can help newcomers like me and you get oriented to this new landscape.
We talked about:
his extensive history in the AI field, including work with some of the earliest chatbots
how graphs can serve as a way...2023-11-0130 minContent Strategy InsightsLo Etheridge: Human-Centered Federation for Headless CMSs – Episode 165Lo Etheridge
The arrival of decoupled content architectures and headless CMSs creates a new set of challenges for content modelers, authors, administrators, and others who work with content systems.
Lo Etheridge does developer relations for Hygraph, a headless CMS company. Dev rel folks don't typically drive organizational change and stakeholder alignment, but Lo's unique background in social work uniquely prepares them to help customers with the human side of content management.
We talked about:
Lo's work in senior developer relations at Hygraph, a headless-CMS company
their background as a team manager in the social work field and transition into tech
...2023-10-2931 minContent + AIDan McCreary: Jellyfish, Flatworms, and the AI-Ready Enterprise – Episode 1Dan McCreary
Dan McCreary has years of experience selling AI solutions to executives. He uses a metaphorical story to show the importance of making your enterprise as intelligent and nimble as possible.
His story of the the evolutionary heritage of jellyfish and flatworms seemed to me like a great way to kick off this new podcast.
We talked about:
the importance of helping an executive audience visualize the benefits of any technical solution, in particular the role of storytelling that will help your message stick
the jellyfish and flatworm metaphor that he uses to help executives visualize their competitive environment
...2023-10-2431 minContent Strategy InsightsSana Remekie: Content Orchestration for the Composable Web – Episode 164Sana Remekie
The emergence of modular web architectures and complex digital experiences has created a need for new content-management practices and for new enterprise tools.
One of the most pressing new needs is the ability to orchestrate the assembly of content elements, which may come from a variety of sources and be used in a variety of distribution channels.
Sana Remekie started her company, Conscia, to help large enterprises deal with these new challenges.
We talked about:
her work at Conscia, where she is the CEO and co-founder
the rise of digital experience platforms (DXPs) and the subsequent arrival of "...2023-10-1830 minContent Strategy InsightsKatariina Kari: Knowledge Graph and Ontology Practice at IKEA – Episode 163Katariina Kari
Knowledge graphs let people and computers work from the same body of facts to create uniquely informative and powerful experiences.
Katariina Kari and her colleagues at IKEA use ontologies and knowledge graphs to drive applications like recommendation systems and to streamline back-end processes like image recognition.
Katariina balances her engineering expertise with a deep appreciation for the humans who create and use AI applications like knowledge graphs.
We talked about:
her work on IKEA's knowledge graph, in particular how their ontology brings meaning to their data model
how web standards like RDF and OWL undergird ontology and knowledge...2023-10-1031 minContent Strategy InsightsJenny Scribani: A Messaging Framework for Content Practitioners – Episode 162Jenny Scribani
Aligning brand messaging for a variety of customer segments across a number of communications channels is a complex endeavor.
Jenny Scribani has developed a messaging framework that streamlines the process of communicating brand messaging to colleagues across a variety of content practices, letting them focus on the task at hand.
We talked about:
her prior work at Shopify and many other companies
an overview of a messaging framework that she has developed
the principle of decoupling messaging principles from their expression
the way she balances crafting core messages with the need for channel-specific presentation needs
the axes in...2023-10-0429 minContent Strategy InsightsAlli Mooney: Executive-level Content Design Leadership – Episode 160Alli Mooney
Content leaders are beginning to ascend the corporate org chart.
Alli Mooney is VP of Content Design at Mastercard, where she leads a team of content designers and guides big organization-change initiatives.
Like many content professionals, she began her career in publishing and journalism, but her path also included a stint in trend reporting, which lead to a variety of leadership roles at Google.
We talked about:
her work as VP of Content Design at Mastercard
her transition from publishing and journalism to trend reporting and how that led to her 11-year stint at Google
her leadership style...2023-09-2129 minContent Strategy InsightsElizabeth McGuane: Design by Definition – Episode 158Elizabeth McGuane
Content designers are word nerds by nature. Like many other craftspeople who are passionately immersed in their work, they can forget to step back and fully articulate what we are doing.
Elizabeth McGuane has addressed this issue for the craft of content design. Her new book, Design by Definition, sets out the linguistic, rhetorical, and grammatical elements of content design and shows how they work together in design projects.
We talked about:
her work as a UX director at Shopify
the origins of her book in a talk she delivered at a design leadership conference
her writing process...2023-09-0631 minContent Strategy InsightsAbby Covert: Democratizing Information Architecture – Episode 157Abby Covert
As the digital practices have grown and evolved over the past few decades, the job title "information architect" has become less common. That doesn't necessarily mean that the work isn't being done, but IA is now often in the province of a designer, content strategist, or other practitioner.
Abby Covert sees this situation as both a sign of progress and as an opportunity to more deliberately democratize the craft of information architecture.
We talked about:
her current work on democratizing information architecture
her take on the relationship between information architecture and content strategy
how the apparent current dearth...2023-08-3031 minContent Strategy InsightsStephanie Lucas: Content Design and Trust at LinkedIn – Episode 156Stephanie Lucas
Designing for trust is a team effort, and it's crucial to keep everyone aligned on such important work.
At LinkedIn, the trust team has created a framework to guide that alignment. The RISE framework is built on an acronym that describes how LinkedIn wants its members to feel: respected, informed, safe, and empowered.
We talked about:
her trust advocacy work as a content designer at LinkedIn
the challenges presented by trying to measure trust
the RISE framework they use at LinkedIn to help designers create trustworthy experiences
its basis of the RISE framework in prior work at the...2023-08-2329 minContent Strategy InsightsSelene De La Cruz: Building Trust with Content Design – Episode 155Selene De La Cruz
Before you let a business manage your hard-earned money, you need to trust them.
Selene De La Cruz and her colleagues at Robinhood have developed principles-backed practices that earn the trust of customers who use Robinhood's brokerages services.
We talked about:
her work on brokerage products at Robinhood
how they tailor in-product recommendations based on customer profiles
her ABCs of building trust with content design: accuracy, brevity, and three Cs - clarity, consistency, and care
the workflow implications of the legal and compliance obligations that come with financial products, and the way content designers collaborate with...2023-08-0829 minContent Strategy InsightsDonna Lichaw: The Leader’s Journey – Episode 154Donna Lichaw
Crafting your identity as a leader is a lot like creating your superhero persona. You need to be able to discover your authentic identity and pursue a clear mission, and to do that you need to understand your unique superpowers.
In her new book The Leader's Journey, Donna Lichaw draws on her experience as an executive coach and shows how she helps leaders transform themselves into true workplace superheroes.
We talked about:
the origin story for her new book, The Leader's Journey
how leaders can identify and activate their superpowers
the three things that all superheroes have: identity...2023-08-0232 minContent Strategy InsightsHinrich von Haaren: Content Transformation at Content Design London – Episode 153Hinrich von Haaren
Content work is never done. Among the most common, and challenging, types of content work are big transformation projects that consolidate, reorganize, and re-conceptualize big web properties.
Hinrich von Haaren has worked on many content transformation projects, including the famous GOV.UK website makeover in the early 2010s.
His new book, Content Transformation, is a manual for managing these big, complicated projects.
We talked about:
his work as a content strategist at Content Design London
his work on content transformation projects and how it led to his book on the subject
unique stakeholder management challenges that arise...2023-07-2628 minContent Strategy InsightsAdam Lawrence: Facilitation Skills for Content Designers and Strategists – Episode 152Adam Lawrence: Facilitation Skills for Content Designers and Strategists
As strategists and designers, we often facilitate gatherings of stakeholders with a variety of priorities and approaches.
There can be a temptation in such groups to leap into action and start building solutions and creating content right away.
A good facilitator like Adam Lawrence can redirect this natural human enthusiasm to bring focus to our equally natural curiosity and humility, which almost always results in better products that address customers' actual problems.
We talked about:
his work with This is Service Design Doing and the Global Service Jam
the "facilitator's challenge"...2023-07-1934 minContent Strategy InsightsKaren McGrane: Pioneering Content Strategy and UX – Episode 151Karen McGrane
The web has changed a lot over the past 25 years. Or maybe it hasn't.
Enterprise content architectures are maturing and finally beginning to separate content from its presentation. But old-fashioned artifacts like PDF files still abound, and authors still expect WYSIWYG editing experiences.
And when Karen McGrane reflects on her work at Razorfish 25 years ago she's struck by how the team structures and business practices they adopted there are still relevant today.
We talked about:
her work at Autogram, the agency she founded with Jeff Eaton and Ethan Marcotte
the content modeling practice at Autogram
the implications for...2023-07-1133 minContent Strategy InsightsKeri Maijala: Leading Content Design with Joy – Episode 150Keri Maijala
As the field of content design has matured, leaders have emerged to guide their teams as well as the profession as a whole.
Both at LinkedIn, where she leads the content design team, and through her avid participation in the content community, Keri Maijala has helped shape the craft of content-design leadership.
We talked about:
her leadership of the content design team at LinkedIn
her transition from an individual contributor (IC) role into leadership
the huge differences between IC roles and management and how to structure your work to manage transitions between them
how to deal with differing...2023-07-0530 minContent Strategy InsightsMargo Stern: Getting a Job in Content Design and Hiring Content Designers – Episode 149Margo Stern
Margo Stern has landed desirable jobs at several prominent companies - places like Google, Twitter, Facebook, and Peleton.
She has also built multiple content design teams in those same organizations.
Now she's writing a book to share both her job-hunting expertise and her extensive content hiring experience.
We talked about:
her work as a the content design lead at Peleton and her prior roles at Google, Twitter and Facebook
her knack for landing jobs, and her realization that not everyone has that ability - and how that insight led to the book idea
the foundational elements for a...2023-06-2730 minContent Strategy InsightsVidhika Bansal: Applying Behavioral Science to Content Design – Episode 148Vidhika Bansal
Humans are notoriously fickle creatures, hard-wired to behave in unpredictable ways. This makes experience design work challenging for both managers and practitioners.
Vidhika Bansal has led both UX research and content design teams. Her background in both the behavioral sciences and UX design gives her a unique toolkit for bridging the gaps between unpredictable human behavior and useful digital experiences.
We talked about:
her work at Intuit as a UX manager focused on content design
the scope her work to apply behavioral sciences to design
how understanding anxiety can help designers increase user confidence in product flows
the "...2023-06-1929 minContent Strategy InsightsMichael Andrews: Managing Content in Design Systems – Episode 147Michael Andrews
The emergence of design systems has created new content strategy and content management needs and opportunities, especially with the advent of headless CMSs.
As a long-time UX practitioner, content strategy evangelist, and content systems expert, Michael Andrews is uniquely qualified to talk about how to manage content in these new systems.
So far, the most important lesson he has learned from working with content in design systems: Don't forget to apply the basic content strategy lessons we've learned over the past 20 years.
"You really are not going to be as good a content designer as you can be...2023-06-0631 minContent Strategy InsightsPreston So: Immersive Content and Usability – Episode 144Preston So
Designing content for immersive experiences has been around longer than you might think.
Many people jump straight to modern VR headsets when they think about immersive digital experiences, but the craft of immersive content design also shows up in applications like location-aware text alerts and games like Pokemon Go.
Preston So has just written the first book on immersive content design, drawing on his unique background in programming, product management, design, and content strategy.
We talked about:
his background at companies like Oracle, Acquia, Gatsby, and Time Inc.
an orientation to immersive design
the differences between how we...2023-05-1537 minContent Strategy InsightsKaysie Garza: Research-Backed Content Design at Hotjar – Episode 143Kaysie Garza
Building a content design team is typically a long process. At Hotjar, Kaysie Garza has had the chance to build a new content-design practice with two colleagues at her side from the very beginning.
Hotjar offers a variety of research products, so Kaysie and her team have also been able to inform their work with plenty of research insights.
We talked about:
her work as a Content Design Lead at Hotjar and the origin story of her team
the growth of their content design operation
how she worked with product leadership to establish a successful content design practice
...2023-05-0929 minContent Strategy InsightsRebekah Wolf: Including Content Design in Design Systems – Episode 142Rebekah Wolf
Content has always been a key element of any design system, but content designers have only recently become part of these system teams.
It's still early days, but the role of content in design systems is evolving rapidly. Rebekah Wolf has been part of that evolution through her work as a content designer on Microsoft's Fluent design system. She has also built a professional community around the subject with the Design System Content Club Slack that she founded and facilitates.
We talked about:
the Design System Content Club community Slack that she facilitates
her take on the state...2023-05-0130 minContent Strategy InsightsSarah O’Keefe: The Evolution of Technical Content Strategy – Episode 138Sarah O'Keefe
Technical content strategy has evolved dramatically over the past 25 years, and Sarah O'Keefe has had a bird's-eye view of the whole process.
As the CEO of Scriptorium, a leading content-operations consultancy, Sarah has both witnessed and participated in the massive changes that have unfolded in the world of technical documentation.
We talked about:
the technical- and product-content work that she and her team do at Scriptorium
the job of technical content: "to enable people to do things"
the challenges of building complex content that draws on information from multiple sources
how content ops helps govern and guide the...2023-03-2033 minContent Strategy InsightsJonathan McFadden: Inclusive Content Design – Episode 137Jonathan McFadden
The benefits of inclusive design practices are clear: better business results and more satisfied users of our digital products.
Our task now is to sharpen our focus on inclusion in our content-design craft. We also need to get better at convincing leadership to support this work.
Jonathan McFadden has been practicing inclusive design for years and gets better every year at persuading executives and managers to support this important work.
We talked about:
his work on the "Shop" app at Shopify
the impact of diversity, equity, and inclusion (DEI) programs the current round of tech layoffs
the improvement...2023-03-0632 minContent Strategy InsightsSam Bhagwat: The Web’s New Modular Architecture – Episode 136Sam Bhagwat
Sam Bhagwat is the co-founder of Gatsby, a popular framework for creating content experiences.
He is also the author of Modular: The Web's New Architecture. If you're not sure how the terms "headless," "decoupled," or "composable" might affect your content work in the future, the book can help you understand these concepts and the technical ecosystems that enable them.
We talked about:
the Gatsby origin story (we recorded this just before Gatsby was acquired by Netlify - more on this below)
his book, Modular: The Web's New Architecture
the tech and design trends driving the adoption of modular...2023-02-2032 minContent Strategy InsightsTorrey Podmajersky: Everything is Content – Episode 135Torrey Podmajersky
If you stop to really think about it - and Torrey Podmajersky has - everything is content.
We think of content as the words, pictures, and recordings that we view online and in apps and other digital products.
But even when words and illustrations are removed, the graphical elements and technical experiences that surround still them convey meaning, which is the main job of content.
Therefore, everything is content.
We talked about:
the success of her book "Strategic Writing for UX"
her ongoing focus on content strategy
how she grew up with the idea that "everything is content"...2023-02-0934 minContent Strategy InsightsErica Jorgensen: Content Design Research Techniques for Better UX – Episode 134Erica Jorgensen
Erica Jorgensen has just written the first UX book that focuses on content research.
Strategic Content Design: Tools and Research Techniques for Better UX gives content designers a comprehensive guide to content-specific UX research techniques.
Erica is on a mission to bring more respect to content to content practice. This book gives you the tools you need to show to your design, product, and engineering colleagues the usability and effectiveness of your content work.
We talked about:
the origins of her book in workshops she held at Microsoft
how she came to being doing workshops on content research...2023-01-2511 minContent Strategy InsightsScott Peltin: Sustainable Human Performance – Episode 133Scott Peltin
Nearly every episode of this podcast has included the observation that content strategy is fundamentally a people practice.
We talk a lot about practices, procedures, tools, techniques, and technology. But they are always implemented in service to our customers and users and in collaboration with our colleagues and stakeholders.
Scott Peltin is the co-founder and Chief Catalyst at TIGNUM, a company that helps executives and their teams optimize their performance at work. He typically works in the C-suite, so it was a real treat to chat in his office about how his insights might benefit managers and practitioners...2023-01-1130 minContent Strategy InsightsEthan Marcotte: Responsive Content Design – Episode 132Ethan Marcotte
About a dozen years ago, as designers grappled with the need to serve similar experiences to both desktop and mobile computer users, Ethan Marcotte developed the practice of responsive web design.
I think we're at an analogous juncture now in content design. The need to serve similar content experiences across a variety of channels, devices, and touchpoints - and in a variety of contexts, like personalization - reveals the need for more flexible and adaptive content-design practices and systems.
Responsive web design was adopted almost immediately and remains relevant and important today. "Responsive content design" is just my...2022-12-3023 minContent Strategy InsightsHanson Hosein: Leadership Guidance for Turbulent Times with the “Wind Rose” – Episode 131Hanson Hosein
Hanson Hosein was my first guest on this podcast, and now he's also guest 131.
Hanson is a natural leader with a fascinating background that includes frontline wartime reporting, innovative multimedia storytelling, and executive leadership in academia.
His current work articulates his leadership approach in a declaration entitled "A Wind Rose Can Make Sense of Forces Beyond Our Control: Sixteen Tenets and 10,000 Words for Real-Time Leadership."
We talked about:
his transition into a new kind of leadership role
his "Wind Rose" project
the paradoxical strength that you can find when you make yourself powerless and vulnerable
how our first...2022-12-1200 minContent Strategy InsightsAladrian Goods: Content Design Leadership at Intuit – Episode 128Aladrian Goods
Like many content designers, Aladrian Goods discovered the field of UX design after working in writing, communications, and other roles.
Aladrian found content design a few years ago and quickly rose into a leadership role at Intuit.
In this conversation, we talk about the story of her ascent into leadership, the design practice at Intuit, and how her focus on values, culture, and communication benefits both her and her colleagues.
We talked about:
our experience at the Button conference
her take on the difference between management and leadership
her first role at Intuit as the first in-product content...2022-11-2330 minContent Strategy InsightsAshleigh Faith: Knowledge Graphs for Content – Episode 121Ashleigh Faith
Knowledge graph technology can help content programs in many ways: to aid content discoverability, to discover valuable insights in existing content, and to build transparent personalization programs that build brand loyalty and foster customer trust.
Ashleigh Faith has worked with content and knowledge graphs for more than 15 years and has a knack for explaining the benefits of the technology, most notably via her very popular YouTube channel.
We talked about:
how structured content aids in content discoverability
how to help both machines and humans understand the content in documents
the right way to benefit from machine learning in...2022-07-1300 minContent Strategy InsightsMay Habib: AI and Content at Writer.com – Episode 120May Habib
The use of artificial intelligence in content design and content operations is emerging and evolving quickly.
As is the case with many new technologies, it might at first look like robots are coming to steal jobs from humans. But, according to May Habib, AI is more likely to create more, and more interesting, work for people.
May and her team at Writer are developing an AI platform that's designed to support human creativity and improve content operations.
We talked about:
Writer.com, her startup that makes an AI writing and editing platform
the difference between large language models...2022-06-2831 minContent Strategy InsightsTeodora Petkova: Semantic Web Explorer – Episode 119Teodora Petkova
Modern communication on the web is best when it's semantic and meaningful, networked and conversational.
Creating web conversations starts with collaborative internal communication and then invites the marketplace to join in.
Teodora Petkova is a semantic web explorer with a PhD in digital marketing and communication. She loves to share her fascination with the evolution of web content and her expertise in cultivating marketing conversations.
We talked about:
her identity as a semantic web explorer
how our abilities as "intertextual animals" help us find meaning amidst the noise of modern media
her discovery of "dialogic communication" and how...2022-06-0100 minContent Strategy InsightsKate Thomas: Structured-Content Adventures at PayPal – Episode 117Kate Thomas
Kate Thomas is leading the transformation of marketing content at PayPal from hand-crafted web pages to structured content stored in a headless CMS.
Like many organizational-transformation projects, this one has highlighted both the benefits of structuring content and the challenges of getting content authors to work in new ways.
We talked about:
the migration of the PayPal marketing content from hand-crafted web pages to structured content managed in a headless CMS
her prior work at PayPal modeling their legal content
how they structured their content and ascribed meaning to it with metadata
the main benefits of structuring content...2022-04-2000 minContent Strategy InsightsDan Brown: Information Architecture Lenses – Episode 114Dan Brown
Dan Brown has focused his design work on information architecture for the past 25 years.
Along the way, he has written three books, designed a design game, and created one of the the most-used tools in the profession, the Information Architecture Lenses card deck.
Dan is very thoughtful about the practice of IA and has a lot to say about how the field has evolved.
We talked about:
his information architecture work at EightShapes
his recent podcast interview series covering his Information Architecture Lenses project and insights he had as he talked with his guests
his discovery that even...2022-03-1030 minContent Strategy InsightsNicole Michaelis: Creating and Managing Design-System Content – Episode 113Nicole Michaelis
Design systems are quickly being adopted across companies of all sizes and types, from big enterprises to burgeoning startups.
As in all digital practices, content is a crucial element in these systems.
Nicole Michaelis has worked with content in design systems for many years and has learned a lot about how to create and manage the content that powers design systems.
We talked about:
her journey into UX writing
how her brief stint as a material engineering student helped to prepare her for a UX career
her transition from her first job into a career as an independent...2022-02-0231 min
Anything GoesAnything Goes Episode 63On this weeks episode of Anything Goes, Larry and Carrie talk about Larry's new hat, storytelling, and remembering forgotten memories!2021-03-0129 minAnything GoesAnything Goes Episode 55This week on Anything Goes, Larry and Carrie talk about their dogs, Thanksgiving, and Larry's weekend lighthouse adventures!2020-11-0200 minAnything GoesAnything Goes Episode 48On today's episode of Anything Goes, Larry and Carrie talk about their experiences at Menards, Larry learning how to skydive, and why they've always gone back to politics as a talking point!2020-09-1547 minAnything GoesAnything Goes Episode 47Recorded 9/8/2020
On todays episode of Anything Goes, Larry and Carrie talk about throwing away potential valuables, Larry's hunting experiences, and the state of our country once again!2020-09-141h 08Anything GoesAnything Goes Episode 43On this weeks episode of Anything Goes, Larry and Carrie talk about Carrie's backyard adventures, how mushrooms grow, and Larry's garage sale!2020-08-1251 minAnything GoesAnything Goes Episode 42This week on Anything Goes, Larry and Carrie talk about Larry's upcoming garage sale, theories about squirrels, and the issues with greed. It's a show you don't want to miss!2020-08-0346 minAnything GoesAnything Goes Episode 34This week Larry and Carrie discuss Larry's recent trip to Florida where he met his long lost son after 55 years. The pair also discuss Carrie's self esteem, dogs and squirrels, plans for their new project, and of course, politics.2020-03-1051 minAnything GoesAnything Goes Episode 27In this episode Larry and Carrie begin by sharing their Thanksgiving stories of food and family. We learn of Carries recently received Best Supporting Actress award at the East Europe International Film festival for her role as Beatrix Kessler in the film No Maximum Overdose. The two then shift gears and talk about their pet's eating habits and the current opioid crisis. We're also treated to another classic clip from You've Got To Be Kidding Me America, this time featuring Larry Berry himself.2019-12-0444 minAnything GoesAnything Goes Episode 22Larry and Carrie sit down with long time friend and former "You've Got To Be Kidding Me America" cast member DJ Stark Blocksma. The trio relive some of the old shows recalling their favorite skits and cast mates And in true Anything Goes style, they also discuss vacation options, the pitfalls of selling real estate, bugs in the house, Halloween and Larry shares a recent discovery that Eve was, in fact, Adams second wife.2019-10-291h 03Anything GoesAnything Goes - Episode 6In true Anything Goes fashion, Larry and Carrie cover a multitude of topics. This week they include new shows on TV, shoplifting at Meijer, causing trouble downtown, war stories from Larry, DIY stories from Carrie, and of course, politics.2019-07-011h 00Anything GoesAnything Goes - Episode 2 Featuring Audra LemonsIn Episode 2, hosts Carrie Bradstreet and Larry Swanson welcome in long time friend Audra Lemons. Audra Is the president and founder of West Michigan Patriots 4 Trump. The lively discussion covers the current political scene from a decidedly conservative angle. It's not all politics however, as Audra shares details of her upcoming nuptials.2019-06-0540 min
Content Strategy InsightsLarry Swanson: The Triskaidekaphobia EpisodeTriskaidekaphobia is the fear of the number 13. As I prepared for this 13th episode, one scheduled guest fell ill and my back-up guest's kid got sick just as we were about to start the interview. Rather than risk the health of another guest, I recorded this quick overview of the podcast to this point.2018-01-2905 min
Content Strategy InsightsSusan Walker: Content Usability with "30 Questions"Susan Walker uses a "30 Questions" method to test the accessibility and usability of the content they create at the Rutgers University Camden campus. Content Strategy Interviews are hosted by Larry Swanson of Elless Media. 2017-12-3028 min
Content Strategy InsightsRand Fishkin: The SEO as Content StrategistRand Fishkin talks about “the SEO as content strategist” and much more, including empathy and teamwork, “10X Content,” voice search, and his thoughts on this week’s FCC decision to roll back net neutrality. Rand goes by the ludicrous title, Wizard of Moz. He’s founder and former CEO of SEO software startup Moz, the host of Whiteboard Friday. Content Strategy Interviews are hosted by Larry Swanson of Elless Media. 2017-12-1636 min
Content Strategy InsightsJulia Copley: Inclusion Strategies for AgenciesJulie Copley is a Connections Strategist at Pop, a digital media agency in Seattle. We talked about how Pop is improving its clients' websites by being more attentive to inclusion. Julia is a content strategist and user experience designer with 10 years' experience in connecting customers and communities with product experiences they'll love. Her expertise includes assessing product-market fit, creating and executing market positioning strategies, and building collaborative relationships with both executives and cross-functional peer teams. Content Strategy Interviews are hosted by Larry Swanson of Elless Media. 2017-12-1236 min
Content Strategy Insights#005 Sara Wachter-BoettcherSara Wachter-Boettcher talks about structuring content, and - more importantly - how to help people and organizations create and manage it. Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of Design for Real Life (2016, A Book Apart). Her latest book is Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech (W.W. Norton, 2017). Content Strategy Interviews are hosted by Larry Swanson of Elless Media.2017-12-0741 min